Canada Olympic House
Canada’s Department of Foreign
Affairs and International Trade, Invest in
Float 4 Interactive
• Bright, colorful display
• Made in Canada
The interactive display opened up conversation between DFAIT and visiting business leaders.
Elevating Canada’s profile
Canada had a unique opportunity to use
the world’s excitement around the London
2012 Olympic Games and the prime location
of Canada House on London, England’s
Trafalgar Square to advance Canada’s
commercial profile with business leaders from
around the world.
With so many people focused on and
coming to London, it was the perfect time to
open the doors of Canada Olympic House,
which hosted the cultural and consular
activities of the High Commission of Canada
in London, England, to visiting athletes,
dignitaries and business leaders.
Foreign Affairs and International Trade
Canada (DFAIT) wanted to create a vibrant,
interactive and novel experience for visitors
with memorable Canadian themes and
messages that would engage the global
business community. To that end, DFAIT set
up two digital signage displays on the first
floor of Canada Olympic House.
The displays dressed the reception space,
creating vivid and compelling images that
drew visitors to them.
At the foot of the lobby staircase, DFAIT created
a Christie ® MicroTiles ® display in an irregular,
staggered shape that was simultaneously
evocative of a modern city skyline or the outline
of a cluster of totem poles.
The Canadian-made Christie products are
concrete proof of Canada’s business, R&D
and technology strengths.
The single-sided array was five feet wide
and 12 feet high and consisted of 37 Christie
MicroTiles. Because of the tiles’ modular and
compact design, it was easy for DFAIT to
create the uniquely-shaped array.
For the center of the reception lobby, DFAIT
set up a second rectangular, interactive
During the London 2012 Olympic
Games, two visual displays at the
entrance of Canada House — a division
of the High Commission of Canada in
London, England — greeted guests and
dignitaries with the impressive imagery
and key messaging of Canada.
• Christie MicroTiles
• Christie Entero display cubes
The Department of Foreign Affairs and
International Trade Canada (DFAIT)
wanted to create a distinctly Canadian
display using Canadian content and
a Canadian-made advanced display
systems for visitors to Canada Olympic
House. DFAIT was able to showcase
leading-edge Canadian technology and
Canada’s strong business values.
digitial display of four Christie ® Entero LED
72” HD rear-projection display cubes. Float
4 Interactive created the content for the
informative and engaging display.
By gesturing with their hands across this
display or selecting from the menu options
presented across the bottom of the screen,
guests could interact with the display.
Together the two displays offered Canada
Olympic House guests a welcoming and
informative introduction to Canada as a place
to live, work, invest and relocate to.
Along with a strong Olympic flavor,
the images and messages highlighted
Canada’s top-performing economy, stable
financial system and excellent research
and development (R&D) scene. Different
business sectors — advanced manufacturing
technologies, business services, clean
energy, clean technologies, financial services,
and information and communications
technologies — were also featured in the
technology held visitors’ attention. They
could navigate its full content including
interactive software of “dancing” maple
leaves and messaging on Canada’s business
value proposition and sector strengths.
DFAIT staff were pleased that the display also
encouraged conversation between them and
the business executives who were attending
the various events at Canada Olympic House.
Contact us today to find out how your
organization can benefit from Christie solutions.
The Christie MicroTiles display was perfect for displaying
Canadian landscapes, cityscapes and images from leading
The Canadian-made Christie products used
are concrete proof of Canada’s business, R&D
and technology strengths.
Guests commented on the impressive
technology, imagery and messages of the
Christie MicroTiles display, which featured
images highlighting Canada’s lifestyle,
cityscapes of Canada’s 11 largest cities,
and landscapes from all the provinces and
The two visual displays in the lobby of Canada Olympic
House created a bright and inviting welcome to visitors.
The Christie Entero interactive wall display
gave guests a more in-depth experience.
The captivating images and novel, flexible
Christie Digital Systems USA, Inc
USA – Cypress
ph: 714 236 8610
Christie Digital Systems Canada Inc.
Canada – Kitchener
ph: 519 744 8005
ph: +44 (0) 118 977 8000
ph: +49 2161 664540
ph: +33 (0) 1 41 21 44 04
ph: +34 91 633 9990
Eastern Europe and
ph: +36 (0) 1 47 48 100
United Arab Emirates
ph: +971 4 3206688
ph: +91 80 6708 9999
ph: +65 6877 8737
ph: +86 21 6278 7708
ph: +86 10 6561 0240
ph: 81 3 3599 7481
ph: +82 2 702 1601
ph: +39 (0) 2 9902 1161
ph: +27 (0) 317 671 347
For the most current specification information, please visit www.christiedigital.com
Copyright 2012 Christie Digital Systems USA, Inc. All rights reserved. All brand names and product names are trademarks, registered trademarks
or tradenames of their respective holders. Christie Digital Systems Canada Inc.’s management system is registered to ISO 9001 and ISO 14001.
Performance specifications are typical. Due to constant research, specifications are subject to change without notice.
Printed in Canada on recycled paper. Canada House Dec 12