Canada Olympic House - Christie Digital Systems

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Canada Olympic House - Christie Digital Systems

Canada Olympic House

Case study

Customer:

Canada’s Department of Foreign

Affairs and International Trade, Invest in

Canada bureau

Location:

London, England

Industry/Market:

Digital signage

Partners:

Float 4 Interactive

Requirements:

• Interactivity

• Bright, colorful display

• Reliable

• Made in Canada

The interactive display opened up conversation between DFAIT and visiting business leaders.

Elevating Canada’s profile

Canada had a unique opportunity to use

the world’s excitement around the London

2012 Olympic Games and the prime location

of Canada House on London, England’s

Trafalgar Square to advance Canada’s

commercial profile with business leaders from

around the world.

With so many people focused on and

coming to London, it was the perfect time to

open the doors of Canada Olympic House,

which hosted the cultural and consular

activities of the High Commission of Canada

in London, England, to visiting athletes,

dignitaries and business leaders.

Foreign Affairs and International Trade

Canada (DFAIT) wanted to create a vibrant,

interactive and novel experience for visitors

with memorable Canadian themes and

messages that would engage the global

business community. To that end, DFAIT set

up two digital signage displays on the first

floor of Canada Olympic House.

The displays dressed the reception space,

creating vivid and compelling images that

drew visitors to them.

At the foot of the lobby staircase, DFAIT created

a Christie ® MicroTiles ® display in an irregular,

staggered shape that was simultaneously

evocative of a modern city skyline or the outline

of a cluster of totem poles.

The Canadian-made Christie products are

concrete proof of Canada’s business, R&D

and technology strengths.

The single-sided array was five feet wide

and 12 feet high and consisted of 37 Christie

MicroTiles. Because of the tiles’ modular and

compact design, it was easy for DFAIT to

create the uniquely-shaped array.

For the center of the reception lobby, DFAIT

set up a second rectangular, interactive

Summary:

During the London 2012 Olympic

Games, two visual displays at the

entrance of Canada House — a division

of the High Commission of Canada in

London, England — greeted guests and

dignitaries with the impressive imagery

and key messaging of Canada.

Products:

Christie MicroTiles

Christie Entero display cubes

Results:

The Department of Foreign Affairs and

International Trade Canada (DFAIT)

wanted to create a distinctly Canadian

display using Canadian content and

a Canadian-made advanced display

systems for visitors to Canada Olympic

House. DFAIT was able to showcase

leading-edge Canadian technology and

Canada’s strong business values.


digitial display of four Christie ® Entero LED

72” HD rear-projection display cubes. Float

4 Interactive created the content for the

informative and engaging display.

By gesturing with their hands across this

display or selecting from the menu options

presented across the bottom of the screen,

guests could interact with the display.

Together the two displays offered Canada

Olympic House guests a welcoming and

informative introduction to Canada as a place

to live, work, invest and relocate to.

Along with a strong Olympic flavor,

the images and messages highlighted

Canada’s top-performing economy, stable

financial system and excellent research

and development (R&D) scene. Different

business sectors — advanced manufacturing

technologies, business services, clean

energy, clean technologies, financial services,

and information and communications

technologies — were also featured in the

display content.

technology held visitors’ attention. They

could navigate its full content including

interactive software of “dancing” maple

leaves and messaging on Canada’s business

value proposition and sector strengths.

DFAIT staff were pleased that the display also

encouraged conversation between them and

the business executives who were attending

the various events at Canada Olympic House.

Contact Christie

Contact us today to find out how your

organization can benefit from Christie solutions.

The Christie MicroTiles display was perfect for displaying

Canadian landscapes, cityscapes and images from leading

industry sectors.

The Canadian-made Christie products used

are concrete proof of Canada’s business, R&D

and technology strengths.

Guests commented on the impressive

technology, imagery and messages of the

Christie MicroTiles display, which featured

images highlighting Canada’s lifestyle,

cityscapes of Canada’s 11 largest cities,

and landscapes from all the provinces and

territories.

The two visual displays in the lobby of Canada Olympic

House created a bright and inviting welcome to visitors.

The Christie Entero interactive wall display

gave guests a more in-depth experience.

The captivating images and novel, flexible

Corporate offices

Worldwide offices

Independent sales

consultant offices

Christie Digital Systems USA, Inc

USA – Cypress

ph: 714 236 8610

Christie Digital Systems Canada Inc.

Canada – Kitchener

ph: 519 744 8005

United Kingdom

ph: +44 (0) 118 977 8000

Germany

ph: +49 2161 664540

France

ph: +33 (0) 1 41 21 44 04

Spain

ph: +34 91 633 9990

Eastern Europe and

Russian Federation

ph: +36 (0) 1 47 48 100

United Arab Emirates

ph: +971 4 3206688

India

ph: +91 80 6708 9999

Singapore

ph: +65 6877 8737

China (Shanghai)

ph: +86 21 6278 7708

China (Beijing)

ph: +86 10 6561 0240

Japan (Tokyo)

ph: 81 3 3599 7481

Korea (Seoul)

ph: +82 2 702 1601

Italy

ph: +39 (0) 2 9902 1161

South Africa

ph: +27 (0) 317 671 347

For the most current specification information, please visit www.christiedigital.com

Copyright 2012 Christie Digital Systems USA, Inc. All rights reserved. All brand names and product names are trademarks, registered trademarks

or tradenames of their respective holders. Christie Digital Systems Canada Inc.’s management system is registered to ISO 9001 and ISO 14001.

Performance specifications are typical. Due to constant research, specifications are subject to change without notice.

Printed in Canada on recycled paper. Canada House Dec 12

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