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Investor Presentation - Li Ning

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Background on recent challenges with the sportswear sector and<br />

<strong>Li</strong> <strong>Ning</strong> Company<br />

Update on progress for key initiatives in Transformation Plan<br />

Board approves “Channel Revival Plan” to restore healthy<br />

profitability to channels, following successful pilot programs with<br />

top distributors<br />

Substantial loss expected for full year 2012, primarily due to onetime<br />

costs associated with the Transformation Plan, including the<br />

Channel Revival Plan<br />

The road to long-term and sustainable growth<br />

4

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