STRIKE A POSE - Bunch

bunchdesign.com

STRIKE A POSE - Bunch

MAGAZINE OF THE YEAR 2013

02 AUG 2013

®

MODERN MARKETING £5.25

STRIKE A POSE

TURNING THE LENS ON BRANDS

9 772046 063004

31


THE DRUM 02.AUG.13 www.thedrum.com THE WORKS33

In association with:

London-based Bunch has

designed the new identity

for business consultancy

Willow Tree. A bespoke WT

monogram, created with the

help of typographer Spencer

Charles, has been incorporated

into the identity through a mix

of embosses, carved in seals

and simulated watermarks.

M&C Saatchi was engaged

by the BeatBullying Group

to help launch MindFull, a

new mental health charity

for 11-17 year olds.

The integrated launch

campaign consists of TV,

cinema, print and digital

advertising. The press

campaign is illustrated

by artists Will Barrass,

Finger Industries, James

Joyce and Sam Brookes.

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