Developing Leaders. Driving Innovation.
“Our vision to transform lives by developing leaders and driving
innovation represents a shared value of purposeful, positive
impact. The partnership of alumni and friends is a fundamental
component of our efforts to create a more rewarding future for
our students, our graduates, and organizations worldwide.”
—Eric R. Spangenberg
Maughmer Freedom Philosophy Chair
College of Business Vision
Enriching the lives of students and alumni while positively impacting the business
and academic communities of Washington state, the region, and the world.
On the cover:
Dr. Joan Giese, assistant professor of marketing and Redmond Fellow, has
received the Academy of Marketing Science Outstanding Marketing Educator
Award, the College of Business Professor of the Year Award, and the Washington
State University Marketing Professor of the Year Award. Dr. Giese is one of the
outstanding faculty members working to carry out the College of Business vision.
“Developing our future leaders is indeed a challenging task, but it is also
wonderfully rewarding. I often ask our people to reach beyond their grasp,
because that is where true innovation lies, waiting for us to realize and
apply it. I want WSU students to have the same opportunity to reach beyond
their grasp, and I salute the College and the University for their commitment
to giving our students the opportunity to reach, to succeed,
to innovate—and to become our future leaders.”
Executive Vice President, Sales
Boeing Commercial Airplanes
Chair, CB National Board of Advisors
A Message From the Dean
As a business college at a research university, the College of Business at Washington State
University has the opportunity to positively impact the lives and businesses of people in our
state and around the world. We can enrich lives in many ways: providing an inspiring teacher or
mentor, facilitating a global learning experience, educating your company’s next top employee,
training a future entrepreneur, or advancing knowledge that improves the bottom line for
businesses and nonprofit organizations.
“These opportunities carry great responsibilities, and they capture my vision
for the College: creating enduring success for our students, our state, and our
global business communities.”
As the economic engines of our state and country accelerate, the College of Business is
dedicated to investing in the future of commerce through our commitment to offering worldclass
educational programs, conducting the highest quality research, and providing a forum for
the commercialization of innovation.
Through developing leaders and driving innovation, the College of Business can actualize
Washington State University’s highest goals: providing the best undergraduate education, and
fostering a world-class environment for research, scholarship, graduate education, the arts, and
It is critical that this vision represent a shared plan for our future. The College of Business will
need the support of all of our stakeholders to make the vision a reality, and your participation is
vital. Together, we can transform lives.
We are working to shape the future of business.
Developing tomorrow’s business leaders
with career and leadership development
offerings, a cohort-based MBA program, and
global educational experiences for students.
Continually striving for and achieving
excellence in research to benefit academic
and business communities and improve the
Facilitating active learning opportunities
such as those available through the WSU
Business Plan Competition.
Teaching students to manage innovation
through our leadership role in the
WSU Initiative for Entrepreneurship
“Graduates of the College of Business possess the skills and knowledge to
shape our global economy. These traits are founded in innovative courses
taught by outstanding faculty, who combine world-class academics with the
diverse, real-world challenges of corporate America. The future success of our
students depends on the CB’s ability to attract and retain world-class teachers
Vice President, Key Bank
We are on the right track, and we will continue to push forward.
Our success will depend on progress in four critical areas:
Faculty Excellence, Student Success,
Premiere Programs, and World-Class Facilities.
Our ability to attract and retain top faculty and support their research
directly affects the strength and vitality of our College. World-class educational
programs depend on world-class faculty. Prolific researchers help to move
forward the commercialization of innovation and contribute to industry. We must
work to retain and reward the faculty who exemplify excellence and carry out our
vision every day.
Faculty such as Dr. Richard Sias are at the
core of our drive to enrich the lives of
students. Dr. Sias is a professor of finance
and holds the Gary P. Brinson Chair of
Investment Management. Through his
leadership of the Cougar Investment
Fund program, student portfolio
managers invest and manage more
than a million dollars of the University
endowment, beating the market by an
average of 6.4% since the program’s
inception in 2001. Innovative teachers
such as Dr. Sias can profoundly impact
students, shaping their academic careers
and often their lives.
“As the pace of change accelerates throughout the world, the study of
business becomes increasingly important and more complex. If Washington
State University is to deliver on the promise of providing a world-class
education, practical and real exposure to the practices and principles of
business must be an integral part of the education experience. By providing
students with the opportunity to understand the principles and challenges of
the business world, the College of Business is ensuring that its graduates are
poised to contribute positively to society, to the economy, and to the world.”
President, Steiger and Associates
“The Boeing Scholarship not only
provided financial support for
my education—it also provided
me with real-world experience.
As a Boeing Scholar, I was able
to participate in a Boeingsponsored
project that gave me the
opportunity to help create solutions
for the company’s real challenges.
I developed critical skills including
problem solving, networking, and working across different
disciplines. My scholarship opened many doors for me, and had
a tremendous impact on my education and my future career.”
B.A. Business Administration/Finance, May 2005
Boeing Scholarship recipient
The College of Business goes beyond educating students—
we develop future leaders and prepare them for success.
We do this by providing students with scholarships, professional
development, career and internship opportunities, and global
The cost of higher education continues to rise and is supported
by shrinking state funding. Undergraduate resident tuition at
WSU has increased more than 80% since 1995–96, making higher
education out of reach for many. Scholarships enable qualified
students to transform their lives and futures through education.
Outstanding programs can transform the lives and careers of
students. The College of Business is home to programs recognized
worldwide for excellence, including highly-ranked programs in
International Business, Hospitality Business Management, and
Entrepreneurship. Exceptional programs are created and sustained
through investments in world-class faculty and facilities.
Entrepreneur magazine ranked the Washington State University entrepreneurship
major as the top entrepreneurship emphasis program in Washington state.
The program focuses on hands-on enterprise development, critical problem solving,
essential technical skills, and leadership, giving students the tools to generate desired
results in their own ventures. New courses highlight interdisciplinary training, joining
business students with those in biotechnology, engineering, and other fields of
study. Here, the director of the Center for Entrepreneurial Studies, Dr. Jerman Rose,
counsels a student team preparing for the WSU Business Plan Competition.
“Achieving Dean Spangenberg’s vision for Washington State University’s
College of Business will require strong, engaged volunteer leaders. As the
College strives to positively impact the lives and careers of students, alumni,
and members of the business community, this dedicated network can help
provide essential connections to industry and invaluable opportunities
Founding partner and retired Vice President, WRQ
Vice Chair, CB National Board of Advisors
The modern classroom is evolving, and the College of Business must keep
pace to meet the needs of today’s students and employers. Outstanding
facilities are essential to cutting-edge business education. World-class learning
environments support the delivery of innovative teaching and enable active,
Facilities begin with a vision.
In the case of the Scott and Linda
Carson Center for Professional
Development, it was a drive to develop
leaders with the skills and knowledge to
thrive in the workplace and contribute
to their organizations. Scott and Linda
Carson envisioned a center where
students could learn about careers
in business, interact with visiting
employers, practice interview and
presentation skills, and attend seminars
on leadership and managerial skills.
Today, the Carson Center is a place and
philosophy wherein students in business
and engineering work toward their
The College of Business possesses the essential components of an excellent business school: extraordinary
teachers, researchers, and mentors; outstanding programs; and motivated, talented students. Building upon
this foundation will require the support and partnership of the alumni and friends who share our vision.
The College’s mission to enrich lives translates into a better future for our graduates, their families, and the
world we share. Please join us—our work to transform the future begins today.
Eric R. Spangenberg
Dean and Maughmer Freedom Philosophy Chair
College of Business
The College of Business is ranked among the top 10 business programs at public universities
in the western United States (US News and World Report 2005).
n The College of Business is among 10
percent of business schools in the country
to achieve AACSB accreditation at the
bachelor, master, and doctorate levels.
n US News and World Report ranked
International Business among the top 25
specialty business programs (2003–2005).
n Entrepreneur magazine rated the
CB Entrepreneurship major as the
top entrepreneurship emphasis
program in Washington (2005).
n Management and Operations ranked
18 in research productivity.
n School of Hospitality Business Management
ranked as the top provider of career
services to its students (Journal of Hospitality
and Tourism Education, 2002).
COLLEGE OF BUSINESS