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VIP- News - April 2009

which fits far better into the industry calendar

than last year’s move into October.

Pre-Event Visitor Opinions:

Benedikt Lökes, Director Corporate Communication

Central Europe, Warner Music:

“The changes to the Popkomm concept that

have been announced will improve the efficiency

and attractiveness of this important

business event. We particularly welcome the

fact that this event has been moved back to

September. It enables us to use Popkomm

not only as a communication platform but

once again as a forum for presenting artists

and albums to the trade and the media.”

Paul Woog, Director Popbüro Region Stuttgart

(Popbüros Baden-Württemberg):

“The character of this new location makes

it more suitable for the creative industries.

I believe that it is right to focus more on the

creative sector. German companies, especially

the small and medium sized businesses,

should be represented not only as trade

visitors but should also feature here at this

new Popkomm with music from Germany.”

Miriam Ducke, Commercial Representative

(Film/Television/New Media/Music

Industry), Canadian Embassy: “The innovative

overall concept for this new location,

which is also architecturally attractive and

has a great atmosphere, shows that the intention

is to continue to serve the needs of

the business. It is definitely the right step,

and an important decision, to involve other

sectors from the creative industries, in order

to enhance the long term appeal of Popkomm.”

»I think the space is very edgy

and it is an excellent idea to go

into the centre of Berlin. I have

no doubt that the changes

Popkomm is making will benefit

British delegates extending

the matchmaking«

- Judith Govey

Judith Govey, International Manager, AIM,

UK: “I think the space is very edgy and it is an

excellent idea to go into the centre of Berlin. I

have no doubt that the changes Popkomm is

making will benefit British delegates extending

the matchmaking. It’s very good that

Popkomm is holding its prices, especially for

non-euro countries.

Leopoldo Lombardi, Presidente Associazione

die Fonografici Italiani (A.F.I.), Italy:

“We like the change and think this is a good

solution. It’s a cool location and good for

music.”

Roberta Barberini, Materiali musicali, Italy:

“The new live music area inside Popkomm is

very interesting for us because we want to

improve the participation of Italian bands at

Popkomm.”

Eva Kiltz, General Manager, Verband unabhängiger

Tonträger (VUT): “The shift towards

more networking is something that

I approve of. Our aim is to achieve the best

possible presentation by small and medium

sized companies at Popkomm. More networking

is the right approach.”

Lena Winstinghausen and Ann Perneel,

French Music Export Bureau, Berlin: “Our

feeling is that, with these changes to the content

and location of Popkomm, it is responding

to the wishes of its customers. The range

has definitely been expanded, enabling all

requirements to be met, no matter how individual

they may be. We also welcome the

fact there will be music at this year’s Popkomm,

apart from at the Festival.”

Having the right tools for the job is often the key to success. Through our ongoing communication with key Live

Entertainment Industry Professionals, we have developed a range of services to meet the demands of agents, promoters,

talent buyers, venue bookers etc. It’s no coincidence that we are now considered to be the No. 1 information

provider for this thriving industry.








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Location plan for Popkomm 2009

7

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