Belgrade_Serbia

Travel Tour
TM
A N D
Vol.:6 Issue: March 2014
W O R L D
Interview Zone
Mario Hardy, PATA
Chief Operating Officer (COO)
Meetings Point
ITB Berlin
Show Highlight
Show Review

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Meetings Point
06
Meetings Point: 06
It is ITB Berlin time! If you are not familiar with ITB, well, it is
one of the largest travel trade events in the world. This
annual event cements the platform for travel trade
professionals to meet business partners and expand their
business in a productive way
Interview Zone: 11
In an exclusive interview with Travel And Tour World, PATA Chief
Operating Officer (COO) Mario Hardy, talks about PATA Travel Mart,
sustainable tourism and much more!
In Conversation with: 23
Jenny Herbison, Director of Mobile at Skyscanner, gave a detailed
understanding and advantages of the app which offers users an easy way
to compare travel options and book a trip no matter where they are, on
the go
Traveller’s Musing: 27
South Africa: Mesmerizing scenic beauty, diverse cultural
offerings, sunny climate and an ever growing reputation of the
most promising leisure and business destination of the world
South Africa
27
In Converation with
23
Face to Face: 35
Nancy Johnson, Executive Vice President of Carlson Group of
hotels in an interview with Travel and Tour World highlights the
positive impact they have made on tourism industry
Face to Face
35

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63
New Zealand
Cover Story: 44
Travel Safety Tips: Whether you are exploring a remote
countryside or a vibrant metropolis, it is important to stay
safe. There have been cases of tourists getting mugged,
robbed at gunpoint and even worse. So, it is better to
follow certain guidelines to avoid untoward incidents
Belgrade
53
Getting Candid: 48
Konstantin Zeuke, General Manager, Kempinski Hotel Mall
of the Emirates in an exclusive interview with Travel and Tour
World explains why the group strongly believes in
campaigning through social media channels
Getting Candid
48
City Chronicles: 53
Belgrade, the capital of Serbia, is situated in South-Eastern
Europe, on the Balkan Peninsula, at the confluence of the
Sava and Danube rivers. It is one of the oldest cities in
Europe and is the capital of Serbian culture, education,
science and economy
Special Feature: 63
New Zealand is known as Middle Earth for its Lord of the
Rings trilogy. Explore the nation and get immersed in its
scenic beauty
Regular Features
Travel News: 17
World Festivals: 71
Show Highlight: 76
Show Review: 82
Calendar of Events: 91

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Editorial Team
President &
Editor-In-Chief
Mr. Anup Kumar Keshan
Vice President
Mr. Apratim Ghoshal
Executive Editor
Mrs. Puja Keshan
Intl. Correspondent
& Marketing
Mrs. Soumi Ghosh (Koley)
Content Writers
Mr. Ronee Roy
Mr. Sudipto Roy
Ms. Shreya Goswami
Ms. Urmii Kar
Ms. Shreyoshi Dey
Ms. Arpita Banerjee
Design Team
Mr. Mufaddal Chithiwala
Ms. Sonali Khan
Mr. Rajat Singh ( Web)
Mr. Kaushik Das(Web)
Asst. Communication
Executive
Mr. Rana Singh
Circulation
Mr. A.K. Sharma
Mr. Kajal Mandal
from the editor’s desk
t's ITB Berlin time! Probably the most coveted and prestigious travel
trade event, ITB Berlin is the place to connect with fellow travel
Ienthusiasts, build business connections, take part in key discussions
and seminars and be a part of the evolution of the global travel industry.
As the media partner of ITB Berlin, we are looking forward to attend the
much coveted event. In order to know what ITB Berlin has in store for the
travel industry, read our special section on the same.
Travelling is always fun! However, certain untoward incidents crop up
every now and then marring tourist footfalls. There have been cases of
tourists getting robbed or conned by thugs. Hence, in this issue we have
incorporated a story on 'Essential Travel Safety Tips' which you might find
helpful while travelling to a foreign land.
Read our regular chapters on trade shows (both highlights and reviews).
We have come up with a review of the recently concluded AIME,
Melbourne. The hugely successful event had it all to woo any visitor. Read
on to know more about what went down at AIME!
If you happen to be present at ITB Berlin, then do meet us at our booth!
We can have a nice discussion over a coffee as you collect a free copy of
the latest issue of Travel And Tour World.
Happy Reading!
Editor-In-Chief
Mr. Anup Kumar Keshan
Follow us

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Meetings Point
Building
the
Future
of Tourism
ITB Berlin
t is ITB Berlin time! If you are not familiar with
ITB, well, it is one of the largest travel trade
Ievents in the world. This annual event cements
the platform for travel trade professionals to meet
business partners and expand their business in a
productive way. The thematically ordered market
segments help visitors and exhibitors to quickly find
their way through the wide product range of ITB
Berlin: Book World, Business Travel Days, Cruises,
Cultural Tourism, Economy Accommodation, eTravel
World, Adventure & Responsible Tourism, Gay &
Lesbian Travel, ITB Mobile Travel Services, Training
and Employment (CareerCenter), Travel Technology,
Trends & Events, Wellness, Youth Travel. The event is
organized by Messe Berlin.
Like every year the event will be taking place in
Berlin from March 5th to March 9th and is expected
to bring all te biggest names of the travel industry
under one roof. Those who are not aware of the
event's potential, here are some fast facts for you.

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ITB Berlin – a benefit for everybody
As a driving force in the travel industry, ITB Berlin
gives impetus to a continuously growing market.
Exhibitor sales of about 6 billion Euro and an
exhibitor satisfaction rate of 92 percent are evidence
enough that supply and demand meet at the right
place.
The world's largest tourism convention ITB Berlin
Convention provides unique opportunities to benefit
from the leading think tank of the global tourism
industry. All levels of the value added chain are
present: Tour operators, booking engines,
destinations, airlines, and hotels right through to car
rental companies. Despite its size, ITB Berlin is well
structured and organized.
ITB Berlin Convention Programmes: Listen as the Decision Makers Speak
ITB Future Day:
The ITB Future Day highlights
mega-trends in the economy and society and shows
how the global travel industry's structures are
changing. Which IT, Big Data and Social Media
innovations will shape the global tourism industry in
the future How is the boom of low-cost carriers
changing the leisure industry How is the capital
market developing, and what rules does Venture
Capital follow How do luxury markets work and
what can the travel industry learn from other lines of
business And last but not least: What are the latest
forecast data regarding travel behaviour in the most
important tourism regions We´ll be using an
audience response system to interact with the
audience.

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ITB Hospitality Day:
ITB Destination Days:
In the touristic value-added
chain specific importance is attributed to the hotel
industry: Its performance significantly influences
travelers' opinions about the value of their stay. The
industry reacts all the more sensitively to the latest
trends, topics and social changes. It serves travelers
as a “people to people” business, as a “global
business” it contributes to borderless
communication. That is why the ITB Hospitality Day
discusses markets and people, concepts and
contradictions, trends and countertrends,
bottlenecks and leeway – and it helps the industry
position itself in the international environment.
The three ITB Destination
Days are devoted to the challenges and perspectives
in international destination management. In
addition to increasingly popular forms of sustainable
tourism, the potential for cruise tourism in
destinations will also be analyzed. Innovative
technological concepts for the management of
overused destinations show how growing numbers
of tourists can be absorbed in coming years. Special
attention is given to emerging Asian travel markets
like Malaysia – but there is also an important focus
on Latin America and Africa, not to mention Arabian
countries and Mexico, the Partner Country of ITB
Berlin. The touristic potential in crisis-stricken
countries is also of great interest.
Not Only For Traders, ITB is also for
Bloggers!
Companies and international travel bloggers meet at
the second ITB Berlin Bloggers Speed Dating event –
lectures and workshops on working with bloggers –
first ITB Berlin YouTube Film Award offers prize
money worth 1,000 euros for the most creative
entry. This year's ITB Bloggers Speed Dating event
will be taking place for the second time. For
exhibitors and bloggers admission to this event on 6
and 7 March is free of charge. The ITB Bloggers
Speed Dating event will not only provide hotels and
tourism destinations such as Australia, Finland,
Florida, Kenya, Jordan and Portugal with a platform
for meeting travel bloggers from around the world,
but a number of federal States such as Lower Saxony
and Thuringia as well. The aim is to show exhibitors
new possibilities for marketing their products and
services.

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ITB Berlin 2014 is expected to rake in huge business
for the tourism industry. Game changer or not, the
event will surely give an impetus to the global
tourism sector, which has been marred by political
unrest and economic crunch in recent times.
Every big name from the travel industry
will be there, and you

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Interview Zone
In an exclusive interview with Travel
And Tour World, PATA Chief
Operating Officer (COO) Mario
Hardy, talks about PATA Travel Mart,
sustainable tourism and much more!
th
The 37 annual PATA
Travel Mart (PTM) 2014
is slated to be held from
September 17-19 at
Diamond Island
Convention and
Exhibition Centre, Phnom
Penh, Cambodia. PATA's
initiatives in the
development of Asia-
Pacific's tourism sector
are laudable to say the
least.

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Travel And Tour World: How do you see the
development of tourism have come up till now
And where do you see it in the coming years
Mario Hardy: We have seen over the years the
development of mass tourism while previously
unheard of countries are now on the map and
attracting tourists from around the globe. I see the
development in the future of niche, responsible and
sustainable tourism. Furthermore, there is a rise of
new young travellers in search of adventure and
authentic experiences.
Travel And Tour World: What are your
plans/strategies for PATA Travel Mart 2014
Mario Hardy: We are putting a lot of emphasis at
this year's PATA Travel Mart on micro enterprise,
smaller niche market operators which we believe
larger organisation would find difficult to meet
otherwise. We are also launching our very first
Responsible Tourism Pavilion and inviting
businesses involved in developing sustainable
tourism to join us.
Travel And Tour World: You have chosen Cambodia
for hosting PATA travel Mart 2014. Is there any
special reason behind this
the kindest people. PATA is delighted to bring the
PATA Mart to Cambodia and provide the
opportunity to all, to experience themselves the
beauty of this quickly developing country.
Travel And Tour World: What are the latest trends
of tourism that has made the industry and the
business see a boost
Mario Hardy: What has really given a boost to the
tourism sector is the rise of the middle class in
several Asian countries and also the vast expansion
of air connectivity brought over by the
development of Low Cost Carriers (LCC).
Travel And Tour World: There has been a shift from
agency tour booking to online trade booking. How
much this has affected the business trends of the
tour operators and how it has enhanced the growth
of tourism business
Mario Hardy: The development of OTA's and travel
review sites have helped grow the appetite of
travellers to go beyond the countries and areas that
were previously known to them. There will always
be room for niche tour operators that offer
personalised service and I believe that this an area
where there is still lots of potential for growth.
Mario Hardy: Cambodia's tourism has increased by
8% in 2013 and now accounts for 16% of its GDP.
The country has had a terrible past, but has such a
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Travel And Tour World: Corporate Social
longer a question; the question now is how can you
Responsibility is a major field while doing any effectively use this medium to target the specific
business. How the tourism incorporates proper audience you wish to reach. The use of data and
CSR
analytics can make a huge difference; if you can
understand where your audience spends most of
Mario Hardy: At PATA we believe so much in CSR their time and the topics that are of most interest
that we have our very own CSR Engagement to them, you can more effectively target your
Specialist; Ms Chi Lo. With the help of several audience and get better results.
partners and PATA members we are developing an
online platform sharing best CSR practices. Travel And Tour World: You have recently joined
PATA as their COO. Share your experience working
in the organisation.
Travel And Tour World: What is your take on
providing sustainable tourism to the travellers Mario Hardy: I am enjoying working at PATA very
much, I'm surrounded by talented individuals who
Mario Hardy: There is often a view that
are really keen to raise the profile of the
sustainability is a means of marketing. As the association and add value to its members with
Chairman of the PATA Foundation, I have had first- some innovative ideas.
hand experience of the impact that
sustainable/responsible tourism can have on a
community and believe that all organisations, small
and big, can help make a difference.
My view is to get involved in your local community
and give back; the people around you will respect
you for it, and your travellers will admire you and
tell the world about it.
Travel And Tour World: Digital media has made a
mark in upholding tourism worldwide. What's your
take on this
Mario Hardy: The influence of Social Media is no

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ITDC: The Torch-Bearer of India's Tourism Industry
ndia Tourism Development Corporation is one of
the largest Hospitality companies in India.
IOwned by Government of India, under Ministry
of Tourism, the company owns over 17 properties
under the Ashok Group of Hotels brand, across
India.
An emblem of progressive and developing India,
ITDC provides the best of services for both domestic
and international tourists. Broadly, the main
objectives of ITDC are to construct, take over and
manage existing hotels and market hotels, Beach
Resorts, Traveller's Lodges/Restaurants, to provide
transport, entertainment, shopping and
conventional service and to produce, distribute,
tourist publicity material.
Recently, ITDC along with the support of Ministry of
Tourism, Government of India arranged 'Feel India'
programme at The Ashok Hotel New Delhi to
showcase the diverse art forms of India. The
programme was formally launched by Parvez
Dewan, Secretary-Tourism, and Government of
India last week. Girish Sankar, Additional Secretary-
Tourism, and Managing Director of ITDC said in a
statement that the programme will run on a pilot
basis for first three months by the Ministry and the
Corporation without charging any entry fee from
the visitors.
ITDC's continuous support for the betterment of
India's tourism sector is overwhelming.

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ITB Berlin to offer ideas on social responsibility
along with enjoyable holidays
More than 130 exhibitors with
information on sustainable
tourism, adventure travel and
youth trips in Hall 4.1 at ITB
Berlin – newcomers from
Greenland, New Zealand and
Jordan – 9th Pow-wow for
tourism professional with lectures on socially
responsible tourism on two stages
Exercising social responsibility while enjoying
one's holiday experience to the full is not a
contradiction. In Hall 4.1, visitors to this year's
ITB Berlin can once again get inspiration for their
adventure tours and sports trips and find out
more from lectures about socially responsible
tourism projects around the world.Hall 4.1b with
its unique design and adventure course is certain
to inspire visitors with a lust for travel.
Also in Hall 4.1, youth tour operators and youth
hostels will be providing information for visitors
on tours for young people.The segments
Responsible Tourism, Adventure Travel and Youth
Travel & Economy Accommodation will feature a
total of more than 130 exhibitors from 35
countries at the world's leading travel trade
show.70 exhibitors will be represented in the
segments Responsible Tourism and Adventure
Travel alone.This year, newcomers include
Armenia, Georgia,
Greenland, New
Zealand, Colombia and
Jordan.For example,
Serconatural from
Colombia will be
N
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presenting sustainable tourism projects which
aim to provide support and protection for this
country's natural environment and culture.
Detours from Jordan will be offering the
experience of living in tents like Bedouins as
well as ecologically responsible desert
tours.This year the Indian luxury hotel chain
CGH Earth has made a conscious decision to
exhibit in Hall 4.1 in order to emphasise the
importance of socially responsible tourism.
Also in Hall 4.1, youth tour operators and
youth hostels will be providing information for
visitors on tours for young people.The
segments Responsible Tourism, Adventure
Travel and Youth Travel & Economy
Accommodation will feature a total of more
than 130 exhibitors from 35 countries at the
world's leading travel trade show.70 exhibitors
will be represented in the segments
Responsible Tourism and Adventure Travel
alone.This year, newcomers include

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Armenia, Georgia, Greenland, New Zealand,
Colombia and Jordan.For example, Serconatural
from Colombia will be presenting sustainable
tourism projects which aim to provide support and
protection for this country's natural environment
and culture. Detours from Jordan will be offering the
experience of living in tents like Bedouins as well as
ecologically responsible desert tours.This year the
Indian luxury hotel chain CGH Earth has made a
conscious decision to exhibit in Hall 4.1 in order to
emphasise the importance of socially responsible
tourism.
From 5 to 7 March, on the days reserved for trade
visitors, the large stage in the hall will again be
hosting outstanding events on sustainable
tourism.Topics will include human rights in tourism,
sustainable tourism initiatives following the Arab
Spring in Tunisia, and wildlife poaching.The
International Institute for Peace through Tourism
(ICTP) will be celebrating its 25th
anniversary, and ITB's partner atmosfair,
which handles all business travel
compensation for the team of the ITB,
will be inviting visitors to a debate on
the future of tourism and climate
change.The To DO! Awards for socially
responsible tourism, organised by
Studienkreis für Tourismus und
Entwicklung e.V. and supported by ITB,
will be presented on the Wednesday at
2.30 p.m.
On the days reserved for trade visitors
the small stage in the centre of Hall 4.1
will be hosting the 9th Pow-wow for
tourism professionals, who can find out all the
latest about new projects and examples of best
practices concerning sustainable tourism and
adventure travel.
Well-known TV host Mary Amiri will moderate the
three-day event,whose slogan is “Exploring
Mountains, Canyons and Caves.“ Speakers will
include Gera Voskanyan, Partnerships &
Communications manager and Ecotourism expert
of the World Wide Fund for Nature (WWF), who
will be talking about Armenia's nature reserves
and cultural heritage, as well as Rati Japaridze,
chairman of the Agency of Protected Areas in
Georgia, who will be talking about his country's
unrivalled bio-diversity. At the Master Class on
Sustainable Mountain Tourism, Dr. Auliana Poon,
managing director of Tourism Intelligence
International, will be talking about how
destinations can develop tourism in sustainable

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On day two of the Pow-wow the focus will also be on
sustainable tourism.Speakers will include Matthias
Leisinger, head of Corporate Responsibility, Kuoni
Group, and Mechthild Maurer, managing director,
ECPAT Deutschland, who will be talking about
protecting children's rights in tourism. Experts from
Thailand, Greece, Colombia, Russia and UNWTO will
be reporting on their projects.Haiti's minister of
tourism Stephanie Balmir Villedrouin, members of
the embassy in Germany and a representative of the
famine relief organisation Welthungerhilfe will be
discussing reconstruction efforts and the
development of sustainable tourism in Haiti. Also on
day two of the Pow-wow, Tourism Intelligence
International will be debating the topic of social
media.
On day three, climate protection will be among
the main topics, with the myclimate Awards due
to be presented in four categories to companies
for their outstanding achievements. Afterwards,
discussion rounds will be examining how
important geoparks and UNESCO World Heritage
Sites are for tourism.Taking Portugal's Naturtejo
geopark as an example, Armindo Moreira da
Palma Jacinto, president of the Administration
Board, will be illustrating how educational and
exciting a visit to a geopark can be. Cycling is a
slightly different way to explore a country like
Nepal. Raj Gyawali, founder and managing
director of Socialtours, will be talking about how
this environmentally responsible form of travel
has become popular there.

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Travelport develops new applications tailored for
travel agents in the Pacific region
Travelport announced the
launch of two new
applications developed
especially for Travelport
customers in Australia and
New Zealand. The
Travelport Itinerary Fare Quote App and Travelport
Calendar Sync App were developed by Travelport's
Sydney-based Technical Sales and Solutions Team as
a result of feedback from travel agents to help them
streamline and simplify aspects of the booking
process.
Travelport's Itinerary Fare Quote App enables users
to quickly produce customisable itineraries and fare
quotes for bookings that exist within the Galileo GDS.
Itineraries can be emailed, printed or copied to third
us to develop solutions that improve their day-toparty
applications such as Microsoft Word. Where a
fare quotation has been previewed, it can then be
emailed, printed or sent to other file formats. Quotes
can also be saved, which can then be retrieved for
future booking or referencing.
New Abacus TripAlert Takes On Travel Disruption
The Travelport Calendar Sync App automatically
creates Google calendar events based on host
ticketing time limits, and can be conveniently
integrated with Microsoft Outlook and mobile
devices. It is an exceptional visual tool, particularly
for management, allowing users to view which
tickets need issuing and when, as well as details on
the booking consultant and departure date.
Linda Kelly-Smith, Travelport's Senior Director of
Commercial Development, Asia-Pacific, says, “We
have a very solid team of technology experts
based in Australia to develop solutions especially
for travel agents in the Pacific region. The team
maintains a very close and on-going dialogue with
our customers to understand their needs, enabling
day productivity and workflow.”
The Travelport Itinerary Fare Quote App and
Travelport Calendar Sync App are now available to
Travelport customers in Australia and New
Zealand, through its customer portal.
Abacus is launching Abacus TripAlert, a new digital
service designed to give travel management
companies actionable insights in order to move
travellers out of danger should an incident arise that
threatens their safety.
Aligning early warning data on natural disasters,
health pandemics or terrorist attacks with
bookings captured on Abacus systems, Abacus
TripAlert instantly locates affected travellers,
presenting their agents with the opportunity to
react, changing flight, hotel, car rental or other
reservations, before options narrow.

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With Abacus handling over 30 million transactions and an 'Impact Traveller List'
daily, some involving travel within high-risk areas, to share with their corporate
Abacus TripAlert has huge potential value.
accounts or to contact
Martin Symes, Chief Marketing Officer at Abacus directly.
explained, “The timing of the alert is vital, to give “Corporations responsible for occupational risk
travel professionals a window to reschedule. We've will want this service to mitigate their exposure to
partnered with a specialist to ensure Abacus has the elements outside their control,” added Peder
edge on early detection, with AidCom providing a Kvendset, CEO of AidCom. “It is also a positive
stream of reliable data pinpointing the hotspots investment in terms of their duty of care. We are
where travellers may be vulnerable. Our travel delighted to be working with Abacus on this
agents can then quickly identify the nearest airports important shared endeavour.”
and available seats out.”
Abacus users can sign up for a trial period and
The service monitors all the participating agencies' monthly subscription which includes a license to
PNRs for the two days ahead of departure and in- repackage the technology as a service offering to
trip, sending subscribers electronic event summaries contracted corporate accounts.
London named as European City of the Future
The study by the magazine – a Financial Times
publication – looks at the most promising investment
locations in Europe.
According to the magazine, London demonstrated a
clear strategy for attracting foreign direct investment
and ranked first place in the Economic Potential
category for major European cities.
The city also ranked second in the Infrastructure
category, in part due to its forthcoming Crossrail
project – the largest civil engineering project in
Europe.
The Mayor of London, Boris Johnson, said: “I am
very pleased that London has once again been
recognised for its exceptional ability to attract
investment from the world's leading companies.
With an extremely business-friendly environment,
a highly talented workforce and easy access to
global markets, London is the business capital of
Europe, and we will continue to work hard to
encourage more firms to invest here.”
Source:- London & Partners

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In conversation with
In an interview with Jenny Herbison,
Director of Mobile at Skyscanner,
shared her views and experience
working with Skyscanner. She gave a
detailed understanding and
advantages of the app which offers
users an easy way to compare travel
options and book a trip no matter
where they are, on the go.
Jenny Herbison
Director of Mobile, Skyscanner

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Travel And Tour World: How has been the journey downloaded more than 25 million times, offers users
of Skyscanner till now What is the cause behind the an easy way to compare travel options and book a
success story of Skyscanner
trip no matter where they are, on the go. People
also look to our app for travel inspiration, as our
Jenny Herbison: Skyscanner's CEO, Gareth Williams 'everywhere' search is one of most popular
was frustrated with the difficult and tedious process destinations through our mobile offerings.
of having to search multiple airlines and travel agent
websites to find the best flights. From that
Travel And Tour World: Where do you see the future
frustration, grew a vision for a single website that of Skyscanner in the years to come
could collect, collate and compare prices for every
commercial flight in the world. And from that, Jenny Herbison: Like other travel companies, we are
Skyscanner was born. Our success over the past 10 excited to see what technology brings for travel. For
years come from our key differentiators of being example mobile technology and its evolution have
unbiased, having our own proprietary technology, allowed Skyscanner to reach new markets easier
and offering the most comprehensive comparison than before. Asia-Pacific is more mobile driven than
listings, thanks in part to being able to cover all other global areas, and our success in this region is
prices and options through our technology and thanks in part to our mobile offerings.
relationships.
Travel And Tour World: Users from which part of
Travel And Tour World: What is the main motto of the world use your app the most and why
Skyscanner
Jenny Herbison: South Korea leads the way in
Jenny Herbison: We are a leading global travel mobile travel search, with 80% of all flight searches
search company – the only one to offer a truly coming from mobile devices. Travelers from
comprehensive, free flight, hotel and rental car Australia, Brazil, Canada and the US are now using
search service.
mobile devices for over 70% of flight searches,
compared with a global average of 53%.
Travel And Tour World: Mobile Apps have always
been influential in the growth of global tourism Travel And Tour World: Why makes mobile a critical
industry. How have Skyscanner and its app helped channel of air travel research and purchase
Jenny Herbison: In a world where people are
constantly on the go, Skyscanner and our apps save
people time. The Skyscanner app, which has been
Jenny Herbison: Mobile is one part of the overall
research and purchasing behavior of travelers.

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With mobile, users now have choices of how they
want to plan their trips. They may use their mobile
devices to find travel inspiration, research their
planning, and then move online to book. Mobile
also gives the option to reach audiences at different
times, in different places and offers an opportunity
to target new audiences, or audiences on the go.
Travel And Tour World: How does the app work
What is the USP of your app over other competitive
apps in the travel market
Jenny Herbison: The Skyscanner Flight App works
just like the website, offering users the most
comprehensive flight search service. Our apps are
available on iOS, Android, Windows Phone,
Windows 8 and Blackberry.
widget can be pinned to the home screen of the
device to keep an eye on price changes on that
route, on iOS we feature a globe that allows
customers to browse destinations globally and with
Blackberry, users can share and chat about a flight
search with friends and family via BBM.
Travel And Tour World: How have these travel apps
helped the airlines and how else should the airlines
use mobile apps
Jenny Herbison: The Skyscanner app gives online
travel agents and airlines exposure via mobile,
offering them another distribution channel.
Airlines take users on a physical journey and these
users have their mobile device with them at all
times on this journey. Therefore airlines have the
chance to interact with travelers at all touch points
of their trip, giving them opportunity to enhance
their relationship with customers.
Travel And Tour World: However, when you have a
free time which is the best destination that you
want to travel or would want to travel back to
With our mobile app, we utilize each platform as a
way to enhance the Skyscanner user's experience.
For example, on Android and Windows 8 devices a
Jenny Herbison: My favorite destination is Rome;
Italy lives up to my every expectation every time I
visit, and there is something about Rome that keeps
me wanting more. And then of course, New York
City is just a fantastic place and a destination I
always want to go back to.

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Traveller’s Musing
Inspiring new ways to
South Africa
esmerizing scenic beauty, diverse
cultural offerings, sunny climate and
Man ever growing reputation of the
most promising leisure and business destination
of the world, South Africa is truly a traveller's
delight. Catering to a plethora of niche tourism
sectors like adventure tourism, eco-tourism,
sports tourism and business tourism with diverse
magnificence, South Africa is definitely an
emerging hub on the map of the global travel
and tourism industry.

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South Africa – Fast facts
Geography: With a landmass of 1, languages in South Africa Airports: There are 3 major
233, 404 sq.kms, the including English, Afrikaans, international airports in South
southernmost country of Africa is isiNdebele, isiXhosa, isiZulu, Africa: OR Tambo International
bordered by a coast line of nearly Sepedi, Sesotho, Setswana, Airport (Johannesburg), Cape
3000 kilometers on three sides. Siswati, Tshivenda and Xitsonga – Town International Airport and
Indian Ocean and Atlantic Ocean suggesting its multi-lingual King Shaka International Airport
wash the shores of this beautiful classification. (Durban) as well as 90 regional
country flaunting scenic sea
airports including the Kruger
beaches. The northern boundary Capitals: South Africa has three Mpumalanga International
of South Africa is shared by capital cities: Cape Town Airport (KMIA) in Nelspruit.
Namibia, Botswana, Zimbabwe (Legislative), Pretoria
and Mozambique.
(Administrative) and
Bloemfontein (Judicial).
Currency: : Rand is the currency
of South Africa. 1 USD is
equivalent to approximately 11 to
12 Rands. Rand is found in the
denomination of R10, R50 and
R100. Travel by Road and Rail: South
Africa has an extensive road
infrastructure including national
Population, Religion &
highways and secondary roads
Languages: With a maximum of with speed limits set at 120
African population, South Africa kilometers on highways, 100
has a population of more than 47
kilometers on secondary roads
million people. Almost 80% of the
and 60 kilometers in urban areas.
South Africans are Christians.
With a well developed rail
Other major religions comprise
infrastructure, South Africa
Hindus, Muslims, Jews and
through roads and railways is a
Buddhists. There are 11 official
treat to hover around.

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Flair of South African Tourism
Tourism industry is one of the major drivers in the
world economy. With diversity in niche tourism
sectors, South Africa attracts huge number of
international travellers all round the year. South
African tourism employs almost one in every 12 jobs
created in the country. The government has chosen
tourism as a key sector courtesy; it has fantastic
growth prospects. The successful hosting of the
Cricket World Cup in 2010 surged the tourism figures
all the more. Domestic tourism is also an important
source of revenue and employment, contributing 52%
of total tourism economy. Cruise and rural tourism are
focusing growth areas. The National Tourism Sector
Strategy, launched in 2011 by the South African
government, implemented a number of innovative
ideas to catalyze the speedy growth. Allowing
travellers more free movement, regional visa
schemes, e-visas and visa waiver are some of the
policies under consideration for the major source
markets like U.K., U.S.A., Germany, China and Brazil.

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Diverse tourism potential of South Africa
Business Tourism: Spending
almost three times more than the
leisure travellers, the business
tourism industry in South Africa is
getting popular day by day. Cape
Town, set to host World Travel
Mart (WTM) Africa, is cruising
ahead on the list of trendy MICE
destinations. With a balmy
climate, superior infrastructure
and exquisite landscapes, South
Africa is ideal for international
meetings and congresses.
South Africa has more than 1000
world class conference and
exhibition centers that cater to
the diverse requirements of the
meeting planners and MICE
organizers of the world. Ranging
from large-scale and hi-tech
convention centers to hideaway
congress venues, the MICE
locations in the country offer a
surplus of leisure and plush
activities for the corporate
delegates.
To name the premier ones, the
global MICE industry will hardly
argue about the nomination of
the following three:
£Sandton Convention Centre,
Johannesburg
£Cape Town International
Convention Centre
£International Convention
Centre, Durban
Cultural Tourism: South Africa
has a murky history related to
apartheid that might upset a few;
however, the reconciling culture
of the country is amazing for
inquisitive travellers. A home to
diverse cultures ranging from the
Zulus to the nomadic San of the
Karoo desert, the cultural tourism
market offers enjoyable
escapades. Distinctive traditional
rituals, music forms and cultures
add to the hue of these tribal
journeys. South Africa is home to
eight World Heritage sites among
which four of them are UNESCO
Heritage Sites. They are:
£Robben Island
£The Mapungubwe Cultural
Landscape
£The Richtersveld Cultural and
Botanical Landscape,
£The uKhahlamba Drakensberg
Park

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Eco-tourism: With 19 national parks,
including the 20,000 sq. km Kruger
National Park, South Africa has a
protected terrestrial land of 6.9% and
protected marine area of 11%. The diverse
climate of the country influences the
scenery of its vast grass plains, mountain
ranges, picturesque coastlines and desert
dunes. For eco-tourists of the planet,
South Africa can be delightful escapade at
any time of the year. The World Heritage
sites of South Africa that flaunt its natural
magnificence are:
£Cape Floral Region
£The iSimangaliso Wetland Park
£The uKhahlamba Drakensberg Park
Adventure Tourism: For the adventure
seeking hearts, South Africa prospers with a
plethora of opportunities. A coastline of
almost 3000 kilometers lies here along with
a range of awe-inspiring mountains. South
Africa also provides a suitable climate for
outdoor activities and a huge opening for
people who love hunting. Dedicated
operators in South Africa provide
substantial chance for travellers to soak in
the thrill and adventure while surfing,
diving, hiking, horseback safaris, mountain
biking, river rafting and climbing.

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Sports Tourism: The sports
tourism market in South Africa
was a virgin sector till it
successfully hosted the 1995
Rugby World Cup. At present,
with large number of world-class
venues and supporting
infrastructure, the passion for
sports among local people have
turned the desk around in favor
of the country's sports tourism
industry. South Africa hosted the
Cricket World Cup 2003 and then
the FIFA World Cup 2010 was
revolution for the tourism
industry.
More than 10% of foreign tourists
come to South Africa to watch or
participate in a sport event.
Spectators account for almost
60% to 80% of the tourist arrivals.
Niche Tourism sectors of South Africa:
South Africa also yields through revenue a wide range
of niche tourism like medical tourism, wine tourism
and rural tourism. Wine and gourmet tourism
accounts for a huge tourism revenue for South Africa.
Similarly, medical tourism also supports the tourism
revenue of the country. Most of the medical tourists
come to South Africa for cosmetic surgery. The skilled
medical unit of South Africa also excels in low cost
organ transplants, cardiac, dentistry, orthopedic and
obesity surgery.
The government of South Africa prioritized the
development of rural tourism in the country long time
back. The Department of Tourism and Rural
Development and Land Reform implemented many
strategic measures to allow the rural tourism to grow.
Local economies get a boost from the international
visitors coming to the rural areas of the country.
Development of rural tourism is a sustainable practice
by the South African government that demands
applause from the global tourism industry.

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South Africa has emerged as one of the most sought-after destinations for the world travellers. European
travellers flocked South Africa in 2013 and a major share of international visitors came from the USA, China,
Australia and India. South Africa's beaches and captivating landscapes got international recognition in various
tourism award ceremonies like the World Travel Awards, Conde Nast Traveller's Award and more. With an
enterprising culmination of 2013, the travel and tourism industry in South Africa predicts more purpose in 2014
with more international arrival and tourism revenue. For leisure and business travellers of the world, South
Africa proposes a plethora of choices for you to indulge and explore.

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Face to Face
Nancy Johnson,
Executive Vice
President of Carlson
Group of hotels in an
interview with Travel And
Tour World highlights the
proud legacy and the
positive effect they have
made on tourism industry.

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Travel And Tour World: Carlson Rezidor's stunning Nancy Johnson: Wellness travel is one of the fastest
growth in the past decade is overwhelming to say growing segments in the industry and continues to
the least. But simultaneously, there's a lot of be an important factor to travelers – whether it is
competition in the industry. Please elaborate the staying fit while on the road or seeking a vacation
contribution of Carlson Rezidor as a key influencer based on rest, relaxation, and fitness. Wellness is
in the tourism industry
important to our guests and it is important to us.
Nancy Johnson: In 2013 we celebrated the 75th Below is just a snapshot of how some of our hotels
anniversary of Carlson. We have many highlights to are at the forefront of this trend.
recognize and look forward to more in the future.
We are entering a new era for our company,
For travelers who are seeking a truly wellnessmarked
by an evolution of our business strategy, an oriented hotel, then the Radisson Aruba Resort,
intensified focus on global collaboration and the Casino & Spa is sure to impress. Mark Lyttletonimportance
of people to our organizations success. Frances, the GM has made a conscious choice to
create lifestyle-oriented programming that truly
As one of the largest hotel companies in the world, offers today's traveler the most important option –
Carlson Rezidor Hotel Group is proud of our legacy choice. A certified personal trainer, Mark recently
and the positive influence we have had on the introduced the Discover program at the hotel. He
tourism industry. Our CEO, Trudy Rautio currently designs and oversees programs geared toward this
sits on the Travel Tourism Advisory Board to the generation's travelers, offering experiences beyond
Secretary of Commerce promoting the industry as a drinking piña coladas on the beach. While he sees
catalyst for economic growth, job creation, and nothing wrong with a little indulgence (it is
export balance for the United States.
vacation, after all) he's noticed a shift in the type of
experiences his guests want.
In addition Carlson was the first North American
hospitality and travel company to sign the ECPAT in To answer the growing need of the changing
2004, taking the position that our hotels are safe demographic, Mark has implemented a series of
havens and the prevention of human trafficking is a Discover programs – free activities taking place
passion for the organization.
daily that focus on the wants and needs of the
hotel's energetic, experiential traveler, which fall
Travel And Tour World: Wellness travel is a vital into one of resort's four pillars: Rest & Relaxation;
part of tourism. What facilities do you have for
tourists who exclusively prefer 'wellness tourism'

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Nutrition & Diet; Rejuvenation; and Exercise & etc) and through a multitude of channels such as
Fitness. Weekly activities include a cycling trip to web, social media, instant messaging and email. In
the California Lighthouse, morning 5K beach runs the case of hotels, the primary objective is to
and 1 mile open ocean swims with Mark, SUP generate bookings through direct channels,
sessions, yoga and more.
including a hotel's WebExtra site, which is truly
their online “lobby.”
In addition, our new Radisson Blu Mall of America,
which opened in March 2013, offers a state-of-the- The most effective online marketing initiatives are
art fitness center featuring Lifetime Fitness
those that keep a site's content current, fresh and
equipment with free weights, rowing, and elliptical relevant for visitors. Updating site content with
options that guests can access 24 hours a day. The local information, photos, and offers helps sites
hotel also features an indoor pool that utilizes a rank higher in search engines and increases traffic.
saltwater system so that guests can enjoy a swim as
refreshing as a dip in the ocean that is also gentle Carlson Rezidor Hotel Group invests in a significant
on their hair and skin.
amount of online marketing on behalf of our
hotels, so hotels don't have to manage all of these
The Radisson Blu Aqua, Chicago, features a
initiatives individually. For example:
meticulously landscaped 80,000 square foot ÜCarlson Rezidor Hotel Group purchases and
modern lifestyle outdoor garden, which features a maintains more than 100,000 branded and non-
1/5 mile running track, a sundeck, fire pits, branded keywords
cabanas, a dedicated yoga space, a 25-yard lap ÜHotels have the opportunity to supplement these
pool, a wading pool, and a hot tub.
initiatives with customized campaigns.
ÜCarlson manages all hotel business listings in sites
Travel And Tour World : Branding and campaigns like Google+ Local
are the vital part of any promotion or marketing. ÜIn 2014, Carlson Rezidor Hotel Group will also
What is your take on the implementation of social manage business listings for all brands and all
media marketing and digital media marketing hotels on Trip Advisor
channels to promote hotel business
ÜAdditionally, Carlson uses Click to Call
functionality in mobile advertising, driving same
Nancy Johnson: Online marketing is critical for any day bookings for the best available rates. And rebusiness
because that's where customers are today. targeting capabilities for customers who shop but
Online marketing generates brand awareness and don't complete a booking drive potential guests
traffic to sites through an ever-changing multitude back to hotel and brand websites.
of devices (PCs, mobile phones, tablets, e-readers,

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Monitoring and responding to online reviews is also travel product available, leading the industry in e-
extremely important and is an effective method of commerce innovation designed to enhance the
“marketing” any product. Social reviews impact a guest experience.
significant percentage of online purchase decisions
and offer companies the opportunity to “sell” Google Partnership Highlights and Benefits to
themselves while talking directly to customers and Guests
potential customers.
As of December, Carlson Rezidor currently offers or
is in the pilot tests of all Google technologies
Carlson Rezidor Hotel Group is introducing Social available to the travel industry, which include:
Ratings and Reviews on hotel and brand websites in ÜGoogle Wallet – a new application that securely
2014. Through a partnership with TripAdvisor, stores a customer's credit card information,
guests will have the ability to view other travelers' providing an expedited checkout process. Carlson
comments and ratings about a specific property, Rezidor Hotel Group begins its pilot with this
and a hotel's response to these reviews will be application on December 18.
available as well. This increased level of user- ÜGoogle Wallet Loyalty API – allows guests to
generated content will help drive further traffic and easily register for Club CarlsonSM with one-click on
revenue to hotel websites while also promoting their smartphone. Members will also receive
trust and transparency with our guests.
updates such as real-time updates regarding their
Gold Points® balance as well as relevant messages
Travel And Tour World: What are the usual
based on geo-targeting through Google NOW.
demands of travellers before they check in to any ÜGoogle Business Photos – enables guests the
hotel
opportunity to explore and interact with hotels
prior to booking their visit through a 360-degree
Nancy Johnson: Today's traveler is savvy and virtual panoramic tour. The pilot launches in
utilizes multiple mediums to conduct research for December in the United States, initially rolling out
trips. The increased amount of technology available to the Radisson Blu Aqua Hotel, Chicago; 'Radisson
has effected how travelers are researching their Hotel Chicago OHare; Radisson Largo- Washington
trips, exploring hotels prior to booking their stay, DC; Country Inn & Suites by Carlson BWI Airport
and even paying for their trip.
(Baltimore), MD; and the Country Inn & Suites by
Carlson Washington Dulles International Airport,
In December, we announced a partnership with VA.
Google to launch pilot programs with their full ÜGoogle Hotel Finder – allowing a one-stop, shop,
portfolio of travel applications. Carlson Rezidor is and buy experience for guests. Currently all
the only hotel group to pilot and offer every Google

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Radisson Blu and Park Inn by Radisson hotels use certification for Existing Buildings: Operations &
Google Hotel Finder. Last month 100 top revenue- Maintenance (LEED EB O&M®) certification. LEED is
producing Radisson and Country Inns & Suites By the nation's preeminent program for the design,
Carlson hotels across the U.S. and Canada joined construction and operation of high performance
the pilot.
green buildings.
ÜGoogle Click-to-Call – allows customers the
opportunity to be one-click away from contacting a Travel And Tour World: What are the changes and
business directly. Carlson Rezidor provides this developments that you have brought in to expand
convenience as an added benefit to guests
Carlson Rezidor's growth in the international
providing an easy, straightforward way to speak market
with a hotel representative.
ÜGoogle Indoor Maps – static renderings are based Nancy Johnson: As one the world's largest and
off of CAD drawings and floor plans, providing most dynamic hotel groups, the portfolio of the
guests with the convenience of seeing a business' Carlson Rezidor Hotel Group includes more than
floor plan in an easy-to-view map. Currently this 1,300 hotels in operation and under development,
application is in pilot testing at the Radisson Blu which equals a global footprint spanning 100
Mall of America. Carlson Rezidor is looking into countries and territories and a powerful set of
expanding this offering to include other full service global brands (Radisson Blu®, Radisson®, Park
managed hotels in the near future.
Plaza®, Park Inn® by Radisson, Country Inns &
Suites By CarlsonSM and Hotel Missoni). The group
Travel And Tour World: What measures should plans to grow the portfolio to nearly 1,500 hotels in
hoteliers adopt to boost tourism in a more operation and under development by 2015.
sustainable way
We are proud to have recently achieved the status
Nancy Johnson: Carlson Rezidor Hotel Group of the leading international upscale brand in Brazil
believes that external confirmation of the
with the Radisson Hotel Rio de Janeiro and the
environmental performance of hotels is critical as it Radisson Hotel São Paulo Vila Olimpia both opening
ensures the communication of our achievements is during Q1 of 2014.
fully transparent and credible. Nearly 400 Carlson
Rezidor hotels have earned eco-labels from
Travel And Tour World: Carlson Rezidor's next big
recognized third-party organizations.
thing in the offing
In addition, Carlson's world headquarters, located Nancy Johnson: We would love to share this now,
in Minneapolis, Minnesota, has earned the U.S. but it will need to wait until our annual business
Green Building Council's (USGBC) LEED Silver level conferences in early 2014.

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Travel And Tour World: Which country remains as a To date, participating Carlson Rezidor hotels have
key market for Carlson Rezidor donated 36,213 pounds of soap and nearly 21,000
pounds of bottled amenities, which translate into
Nancy Johnson: The BRIC countries remain
193,136 bards of recycled soap to those in need,
important to Carlson Rezidor, with major offices in and approximately 73,000 plastic bottles diverted
Brussels covering EMEA and in Singapore covering from landfills. More than 3,000 children have been
Asia Pacific. Carlson Rezidor is one of the largest impacted by these collections.
operators in Brazil and one of the largest American
hotel companies developing in India, with over 65 In January 2014, Radisson Blu will launch
hotels open and under construction, Russia and Experience Meetings globally, a new meetings and
China.
events program. Developed as a means to improve
the effectiveness of meetings, the program will
Travel And Tour World: Please tell us about some place a strong emphasis on innovations in food and
of eco-friendly measures and ventures undertaken beverage; changes to the spatial environment; and
by Carlson Rezidor
advancements in meeting technology.
Nancy Johnson: Carlson Rezidor Hotel Group has
partnered with Clean the World to assist hotels in
recycling their used bars of soap and bottled
amenities to help save lives. Clean the World, a
non-profit organization collects used soaps and
bottled amenities from hospitality partners
throughout North America and Asia, sanitizes them,
and sends them to places where the need is
greatest.
Club CarlsonSM, the hotel rewards program for
Carlson Rezidor Hotel Group, has become the first
hotel loyalty program to commit to a global
meetings and events carbon offsetting initiative.
Club Carlson purchases carbon credits to offset the
estimated carbon footprint of 100 percent of Club
Carlson® for Planners meetings and events globally,
across the group's participating brands totaling
1,077 hotels in operation worldwide.
Since 2009, Clean the World has distributed more
than 14 million bars of soap to local homeless
shelters and to countries suffering from high death
rates due to acute respiratory infection and
diarrheal disease, top causes of death in of children
under the age of five.
Meetings Minus Carbon, a free service for meeting
planners, is managed through Carlson Rezidor's
new partner, Carbon Footprint Ltd. Carbon credits
are purchased and invested in renewable energy in
India and with the planting of one tree for every
ton of carbon offset in the Great Rift Valley in
Kenya. Club Carlson's 10 million members also

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have the opportunity to redeem Gold Points®, in
various increments in support of these carbon
offsetting initiatives. Since this initiative was
launched on Earth Day, April 22, 2013, the program
has offset more than 5,000 tons of carbon and
counting.
Club Carlson Meetings Minus Carbon Program
Club Carlson has committed to a global meetings
and events carbon offsetting initiative. Club Carlson
purchases carbon credits to offset the estimated
carbon footprint of 100 percent of Club Carlson for
Planners meetings and events globally.
Meetings Minus Carbon is managed through
Carlson Rezidor's partner, Carbon Footprint Ltd.
Carbon credits are purchased and invested in
renewable energy in India and with the planting of
one tree for every ton of carbon offset in the Great
Rift Valley in Kenya. Since this initiative was
launched, the program has offset more than 6,600
tons of carbon.
growth strategy. By strategically revitalizing the
Radisson brand and expanding in major cities, key
gateway cities and premier leisure destinations, by
the end of 2015, they will be the most renovated
upscale brand in the country as Radisson moves
their brand in a newer direction. With 422 hotels in
operation globally and 90 hotels currently in the
pipeline, the brand is poised for significant growth
around the world. Carlson plans to grow the
portfolio to at least 600 hotels by 2015. Ambition
2015 also aims to accelerate the growth of Country
Inns & Suites By Carlson in key markets, grow Park
Inn by Radisson as a winning mid-scale brand
across theaters in key countries, and continue the
push in key emerging economies, with added
emphasis on mid-scale.
Club Carlson's 10 million members also have the
opportunity to redeem Gold Points®, in support of
these carbon offsetting initiatives.
Travel And Tour World : Any new properties in the
offing
Nancy Johnson: Carlson Rezidor Hotel Group has as
an exciting year ahead as we get closer to
completing Ambition 2015, the company's global

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Best
Safety
Tips for
Travellers
Cover Story
hether you are exploring a remote countryside
or a vibrant metropolis, it is important to stay
Wsafe. There have been cases of tourists getting
mugged, robbed at gunpoint and even worse. So, it is better
to follow certain guidelines to avoid untoward incidents. Of
course every country/city has a rule of their own and
adhering to such actually helps to evade unnecessary
trouble. However, taking that extra precaution is always
better. Keeping all these in mind, we have compiled safety
guidelines for travellers. You never know what your favourite
destination has in store for you.
Stay Safe and Enjoy Travelling

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Safety Tips for Tourists Visiting a City
Separate your sources of money: You know
how you keep all your bank cards in your
wallet/purse when you're at home. Well, don't do
this while you're travelling. Separate your source of
money. Try to travel with one or at the most two
credit/debit cards and keep the rest in your hotel
room. If you lose your wallet then you will still
enough resource to pay your hotel bills. But if you
keep all your cards in your wallet and you lose it,
then your journey could well be in jeopardy to say
the least.
part of your luggage. But that's old school. These
days, digital is best - that way your documents
won't go missing even if your bags do.
Scan all your major documents: Scan your
travel documents and email them to yourself. It was
traditional to photocopy your passport and visas,
travel insurance etc, and keep them in a separate
Not all locals are friendly: Foreign tourists
getting robbed, harassed or mugged are probably
the most reported cases in the tourism sector. It is
recommended to take necessary precautions before
asking a local to guide you through any area. Don't
trust anyone blindly albeit he/she offering you to
help. Don't eat any food offered by your copassenger
on a train or bus. Also don't get into
trouble in local pubs. Adhere to the rules set by the
city and avoid being too friendly with the locals.
Today most cities are infested with scamsters.
Check with local police and authorities and prevent
yourself from being scammed by local thugs.

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Safety Tips for Public Transport
ÜAvoid waiting alone at bus stops and on train
platforms
ÜAvoid sitting in an empty carriage on trains and
the Underground
ÜCheck the time of the last train, bus or tube back
to your accommodation
ÜWalking near railway lines can be very dangerous;
never touch them
ÜAlways use a licensed taxi – check the back of the
taxi to ensure it carries an official license plate
Safety tips at hotels/resorts
ÜAvoid leaving valuables in your room
ÜMake sure your room door is locked when you
leave
ÜAll paid-for accommodation has to have a
working smoke detector and alarm
ÜMake sure you turn off all gas and electrical
appliances (except the refrigerator) when you go
out
ÜWhen you arrive at your accommodation,
familiarise yourself with the fire exits, assembly
points and the location of fire extinguishers
ÜMake sure your accommodation provider
supplies you with information about the procedures
for emergency evacuation
Apart from the aforementioned guidelines, one
should also adhere to the visa policies of a
concerned destination. Remember, it is always not
the fault of the locals. Foreign tourists often indulge
in activities which can be illegal or tend to hurt the
sentiments of the locals. Hence, to avoid untoward
incidents keep a check on the locals as well as
yourselves.
A safe
journey always
translates to a
happy journey.

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Getting Candid
Travel And Tour World: Hotels
have shown stunning growth
in the past decade is
overwhelming to say the least.
But simultaneously, there's a
Konstantin Zeuke: Kempinski
In addition, we consistently
promote innovation to make
our guests' stay even more
exciting, luxurious and
memorable. Our goal is to relot
of competition in the invent ourselves continuously .
Luxury hotels sector since the
advent of luxury tourism.
Please elaborate the
contribution of Kempinski as a
key influencer in the luxury
tourism industry.
Hotel Mall of the Emirates is
well renowned in the Middle
East and remains one of the
leading luxury hotels within
Konstantin Zeuke,
General Manager,
Kempinski Hotel Mall
We make sure that our rooms
and public areas are always up
to date and that we provide
state-of-the-art technology.
Travel And Tour World:
Wellness travel is a vital part of
tourism. What facilities do you
have for tourists who
exclusively prefer 'wellness
tourism'
Dubai and the UAE. This is Kempinski hotel group has been the Konstantin Zeuke: We have seen
partly due to our spacious frontrunner in the hospitality industry an increase in guests looking for
rooms, our ideal location in for years.
wellness breaks and/or holidays.
proximity to all key attractions Konstantin Zeuke, General Manager, The hotel has a luxurious spa,
and business hubs of the city, Kempinski Hotel Mall of the Emirates in Softouch Spa, which is open 24
directly linked to Mall of the an exclusive interview with TTW said hrs, 7 days a week to ensure
Emirates, Ski Dubai and the the that the group strongly believes in social guests have easy access to
metro which our guests really media and has a loyal following across wellness around the clock.
appreciate. The quality of our social media platforms including Softouch Spa is an Ayurvedic
service we provide is recognized Facebook, Twitter and Instagram. spa, following the Indian
as being one of the best in town Further he added that the quality philosophy relying on three
and assures our guests have an service they provide is recognized as points, Relaxation, Refreshment
unforgettable experience. one of the best in hotel industry. and Renewal.

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49
Guests also have the possibility to relax at our two
outside pools and enjoy the all year long sunny
weather of Dubai.
Travel And Tour World: What is the recent demand
of luxury travellers before they check-in to any
high-end hotels
In term of gastronomy, our chefs are working hard to
offer healthy options for guests in all our restaurants.
Our Executive Chef Sudqi Naddaf is extremely
passionate about organic and local produce making
sure the menus across our restaurants always provide
healthy options.
Travel And Tour World: Branding and campaigns plays
an important role in marketing strategies. What is
your take in using the help of social media marketing
and digital media marketing to promote Hotel
business
Konstantin Zeuke: Guests are looking for spacious
rooms and that extra level of service. The rooms of
the hotel are continuously getting enhanced to
respond to our guests' needs since comfort is an
important component of satisfaction. The
mattresses for example are getting bigger, thicker
and more advanced by adapting to the body shape
etc. We offer a large range of pillows from the anti
allergic to the ergonomic passing by feather,
without feather etc… Everything to make sure that
our guests' demands are met in the best possible
way.
Konstantin Zeuke:Kempinski Hotel Mall of the Emirates
believes strongly in social media and we have a loyal
following across our social media platforms including
Facebook, Twitter and Instagram. This is a perfect
opportunity for us to establish a relationship with our
guests. The Social media platforms of the hotel are not
used for sales, it is more of a sharing platform to
encourage dialogue with guests. We promote our
destination, talk about the news in the city, share the
news of our sister properties etc. We think of social
media as social not just a selling tool as it enables you
to have a dialogue with your audience.
On the other hand, digital is a main focus for the hotel.
We have seen an increase in technology demand
from our guests as well; from plugs and devices to
high speed internet and bigger TV screens in the
rooms. As of next year we will introduce Ipads in
our rooms from which the guests will be able to
control the AC, television, order their room service
to name a few… We are constantly adapting our
offer to our guests by providing the latest in-room
technology.
Travel And Tour World: What measures should
hoteliers adopt to boost the tourism more in a
sustainable way

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Konstantin Zeuke: At Kempinski Hotel Mall of The the UAE and MENA (Middle East and North Africa)
Emirates we are extremely passionate about the region to receive the LEED (Silver) Certification. The
environment and we are constantly on the lookout for certification is in the Existing Buildings Operations &
new ideas and actions we can take towards a greener Maintenance category and the hotel achieved this
and more sustainable environment. For example we are through the implementation of changes to make its
the first five star hotel which is certified with LEED operations more sustainable. In 2012, the hotel
(Silver) and participate every year in various charity showed a significant number of energy and water
events such as the Christmas Stollen Cake Sale where usage reduction of 9%.
all the benefits are donated to Dubai Center for Special Kempinski as a group has launched a programme
Needs.
called 'Green Inspiration by Kempinski' and this
initiative gives employees around the world the
Travel And Tour World: Kempinski's next big thing in opportunity to be actively involved in activities that
the offing
will help their hotel become greener and more eco-
friendly in day-to-day operations. Across all
Konstantin Zeuke: 2013 has been a wonderful year for departments in the hotel we have extremely creative
Kempinski Hotel Mall of the Emirates with the
employees who, together with their teams, have
enhancement of our lobby, the extension of our come up with fantastic ideas on how to be more eco
driveway and the opening of our new Spanish
friendly. The green practices adapted by the
restaurant Salero Tapas & Bodega. 2014 looks even departments are not only related to finding the most
brighter with two new restaurant concepts to come to organic/environment friendly products to use, but
life as well as the start of the enhancement programme also about water and energy saving, frequency of
of our guest rooms.
linen and towel changes just to name few. And it
really doesn't take a lot of effort to do it in a more
sustainable way; sometimes it is just about slightly
Travel And Tour World: Which country remains as a
changing our habits and how we operate on a daily
key market for Kempinski
basis.
Konstantin Zeuke:The majority of our guests come
from the GCC region. We also see an increase in visitors
from BRIC (Brazil and India especially) as well as Africa.
Travel And Tour World: Please tell us about some of
eco-friendly measures and ventures undertaken by
Kempinski.
Konstantin Zeuke: As mentioned earlier Kempinski
Hotel Mall of the Emirates is the first five-star hotel in
Travel And Tour World: What are your plans for the
coming New Year
Konstantin Zeuke: We are really looking forward to
the next phase of our enhancement programme,
which will help us, continue to stay as a leader in our
market.
From my side, I will try to find some time to improve
my golfing skills.

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City Chronicles
To Serbs
with love
elgrade (Beograd), the capital of Serbia,
is situated in South-Eastern Europe, on
Bthe Balkan Peninsula, at the confluence
of the Sava and Danube rivers. It is one of the
oldest cities in Europe and is the capital of
Serbian culture, education, science and
economy. Belgrade's long and influential history
is suggested by its architecture, which varies
from Byzantine and Ottoman to neoclassic and
romantic buildings in the older neighborhoods,
and from Art Nouveau to brutalism and neo-
Byzantine design in New Belgrade. The city's
many theaters, museums, monuments and
opera houses boast a deep cultural life while the
beaches and rivers attract sunbathers, sports
enthusiasts and partygoers on the popular
floating river barges that serve as nightclubs.

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City's treasure watch
In the inner area of the city
of Belgrade there are over 5,500
streets, 16 plazas and 32 squares. The oldest
streets that have retained their original routes are: Vase
Čarapića, Kralja Petra, Cara Dušana, Jevrejska, Narodnogfronta,
GavrilaPrincipa, and Karađorđeva Streets. Among the squares, the oldest is the
Student Square, and the most famous one is the Republic Square.
Staying busy in Belgrade
Belgrade covers about sixty square
miles, with a large part being
composed of lakes, streams and
wetlands. Its five lakes and their
inlet/outlet streams abound in
several species of fish that is
certainly a treat for someone who
enjoy fishing. There are plenty of
water surface for boaters, and
excellent opportunities for those
interested in bird watching. With
the forest acreage expanding, as
former farmland reverts to tree
growth, deer, moose and birds
have become more plentiful for
people to enjoy. There is a new
18-hole golf course, just south of
Belgrade Lakes Village, with
entrance from the West Road.

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1
Belgrade's major attractions
Belgrade city core is not too big.
Everything from Kalemegdan, KnezMihajlova
Street to SkadarskaStreet is best viewed on foot.
Other than this, it is recommended to use other means of
transportation. Many of Belgrade's museums are closed on Monday.
The Kalemegdan and Belgrade Fortress
2
Knez Mihailova Street
Belgrade Fortress, once an important
military fortification, now serves as the
central park of Belgrade. Accessible from
the end of the Knez Mihailova Street, it
offers beautiful views, especially during
sunset. Most part of it is a park and the
fortress walls, with several cafes, tennis and
basketball courts, museums and
observatory. Don't forget to take a look at
the confluence of the Sava and Danube
rivers, and the statue of Pobednik (Winner),
one of the symbols of Belgrade.
Main Pedestrian Street in Belgrade is known mostly for
shopping venues and numerous cafes.
3
The Old Palace
The Old Royal Palace at Nikola Pasic Sqaure, built in 1881,
was residence of Serbian kings, and now it is used as Town
Hall.

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4
The Republic Square and National Theatre
Republic Square (Main Square) is the main
meeting point in the city, right next to the statue
of MihailoObrenovic (riding a horse). The
National Theatre at Francuska3 (or better known
at as the theatre at the square named KOD
KONJA) has very good international productions
of ballet or opera performances.
5
Skadarlija Skadarlija (Skadarska Street)
Pedestrian Street is filled with restaurants and
cafes, most of them in the spirit of old Belgrade.
Live bands playing old Belgrade music can be
heard here in the evenings. The street is paved in
cobblestone and blank-walled buildings on the
south side have been painted with impressive
'trompe-l'oeil' paintings to add to the
atmosphere.

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6
The White Palace
White Court or White Palace is a mansion
located in Belgrade, Serbia. The mansion is part
of the Royal Compound, a real estate of royal
residences and parklands located in Dedinje, an
exclusive area of Belgrade.
7
The New Palace -
The New Palace is located next to Тhe Old Royal
Palace, the square Andrićevvenacno 1st. It was
built between 1911 and 1922, as the residence
of King Petar I Karađorđević. Today it is the
official seat of the President of the Republic of
Serbia.
8
The Cathedral of Saint Sava
Serbian Largest Orthodox Temple, The Cathedral Saint Sava
was built from 1935 in several phases. Interior decoration is
not yet finished; however, visitors have access to the north
aisle which is complete and in use. Judging from the quality of
marble and plaster works already in place, it would be
stupendous once it is finished. It is located near Slavija square,
easily accessible from BulevarOslobodjenja.

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9
Belgrade Cathedral
Belgrade Cathedral or St. Michael's Cathedral is located near
Belgrade Fortress (Kalemegdan). Built from 1837 to 1840 the
Cathedral has a richly decorated interior. the building of
Patriarchate is located across the church.
10
The National
Museum
11
Gallery of Frescoes
The gallery was founded in 1953, as a special institution for
the collection, study and exhibition of the Serbian medieval
art. It is now part of the National Museum and contains a rich
collection of murals and medieval sculptures.
The museum is presently closed
for reconstruction. However, two
small sections are open with free
entrance. Located at Republic
square and founded in 1844, it
has more than 400,000 items
including Italian (230 works),
French (250 paintings), Dutch and
Flemish (120 works), Japanese
(82) and Yugoslav (Serbian) Art
Collections. Other art collections
include Picasso, Durer, Klimt,
Kandinsky, Sisley, Marc Chagall,
Kassat, Roerich, Ryepin, etc.

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12
13
Nikola Tesla Museum
Historical Museum of Serbia
The museum is dedicated to
the man whom Serbs revere.
Nikola Tesla made significant
contributions to the
development of electric
engineering, pioneering
alternating current (making
long-distance high-energy
transfers possible), radio
(making base work for today's
mobile communications) and
AC motors (widely used today,
e.g. blenders, vacuum cleaners
and elevators), among other
numerous inventions. Half of
this small museum is dedicated
to Tesla's personal effects,
while the other half contains
models of his inventions.
The museum is located next
to the National Assembly of
Serbia. The museum has a
rich collection of materials
related to the Serbian
nation and Serbia from
ancient times to the
present.

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14
Tito's Mausoleum and the Museum of the History of Yugoslavia
See the "House of
Flowers," with the grave
of Josep Broz Tito; the
Museum of the History of
Yugoslavia, with changing
exhibits, and the "Old
Museum," with artifacts
from the former
Yugoslavia and around
the world given to Tito
during his term as
president.
15
Aeronautical Museum
The museum is located adjacent to Nikola Tesla
Airport, Belgrade. The main collection is housed in
an architecturally noteworthy geodesic-based glass
building, with additional aircraft displayed on the
surrounding grounds. The museum owns over 200
aircrafts that have been operated by the Serbian
and Yugoslav Air Forces, Aeronautical clubs and
Avio-companies, from gliders to helicopters to jet
fighters. The museum also displays relics of US and
NATO aircraft "donated" during the 1990s Balkans
conflicts, including wreckage from a US F-117
Nighthawk.

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15
Gardosh
Gardosh is an urban neighborhood of "SibinjaninJanko" (or Millennium Tower) -
Belgrade. It is located in Belgrade's
municipality of Zemun. Gardos the hill, located
on the right side of the river Danube, is a
historical and authentic cultural environment
with narrow streets, houses and historic
churches. At the top of the hill, there is a tower
height of 36m, which opened in 1896, with a
gallery and a beautiful view of the river, and
Belgrade. On the hill and near by the river is
located a large number of restaurants with
local food, seafood restaurants and floating
restaurants.
The romance continues…
Belgrade with its gritty exuberance
makes it one of the most happening cities in
Europe.'Belgrade' literally translates as 'White City', but
Serbia's colorful capital is red hot. So whether you're planning a
romantic vacation, family trips, or an all-inclusive holiday, make Belgrade
your destination.

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Home
of
the
Middle
Earth
Special Feature
New Zealand

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New Zealand is known as Middle Earth for
its Lord of the Rings trilogy. New
Zealand born Peter Jackson filmed the
entire three films in various locations around New
Zealand. This Academy Award winning trilogy of
films (four Oscars for The Fellowship of the Ring,
two Oscars for The Two Towers and 11 Oscars for
The Return of the King - including Best Film and
Best Director awards) showcased the skills of the
cast and crew. One of the big winners however is
New Zealand. It took two years to film the LOTR
trilogy but millions of years to build the sets.
Why
choose
New Zealand
New Zealand, an island nation in the southwestern
Pacific Ocean, is one of the top holiday destinations
in the world. New Zealand boasts a clean green
natural image, stunning scenery, LOTR film setting, adventure,
culture and value for money.
Comparable in size and/or shape to Great Britain, Colorado or
Japan, New Zealand has a population of just over 4 million
making it one of the least crowded countries in the world. New
Zealand is a haven for those seeking peace, rejuvenation and
relaxation as well as a playground for thrill seekers and
adventurers.

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Natural
Beauty
Made up of two main islands (called the North Island and the
South Island), with several smaller islands, New Zealand is a
place of spectacular landscape, including vast mountain chains,
steaming volcanoes, sweeping coastlines, deeply indented fiords and lush
rainforests.
New Zealanders have a unique and dynamic culture, with European, Maori,
Pacific and Asian influences. The indigenous Maori language name for New
Zealand is Aotearoa, commonly translated as "The Land of the Long White
Cloud".
For Peter Jackson, choosing New Zealand to
shoot his three Tolkien films was logical. It
was not just because he lives there, and that the
capital city Wellington (Wellywood) is home to his
hi-tech digital studios Weta Digital and his film
company Three Foot Six. It was because Jackson
knew what other international film-makers have
been discovering in the last few
years, that "New Zealand is the
best country in the world to
shoot this film, because of the
variety of locations we have".
Jackson and his team scoured
New Zealand for the most
beautiful and diverse areas.
The rolling hills of Matamata
became Hobbiton, while the
volcanic region of Mt Ruapehu
transformed into the fiery Mt.
Doom where Sauron forged
The Ring, and Queenstown,
New Zealand's
adventure capital,
was the setting for
numerous scenes
including the
Eregion Hills, and
the Pillars of
Argonath.
Iconic
Locations

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Over 150 spectacular locations were chosen to
shoot LOTR and The Hobbit. Much of the film
was shot near major landmarks and tourist
centers, so either a self-guided adventure can be
undertaken or one can join some of the The Lord of the
Rings location tours that are on offer.
One can marvel at the attention given to the 'Hobbiton' set
outside the North Island town of Matamata. By trekking the
Tongariro Crossing, one can take in vistas of Mordor. And on a
scenic drive to beautiful Glenorchy near Queenstown, tourists
can pass the fortress of
'Isengard'.
The main hub of the
films' production was
New Zealand's capital
Wellington, where cast
and crew enjoyed world
class production
facilities as well as
gastronomic and
cultural highlights
during their epic 500-
day production. Follow
in the footsteps of Bilbo,
Frodo and Gandalf on
'Lord of the Rings' tour
from Wellington or
Auckland.
A tour
to relive
LOTR
and
Hobbit

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If you want to start from Auckland, cross the iconic
Auckland Harbour Bridge and move into 'the
winterless North' to the beautiful Bay of Islands.
Along the way, see the sites of interest as you drive
through rolling farmland and lush native forest. After
stopping for a brief morning tea break in Kaiwaka,
continue past Whangarei to the seaside town of
Paihia. Take a guided tour of the Waitangi Treaty
Grounds, where New Zealand's founding document
was signed between Maori chiefs and the British. Join
a cruise into the Bay of Islands, keeping a lookout for
dolphins swimming in the bay, and admire the
region's famous Hole in the Rock landmark.
Travel to the northernmost point of New Zealand at
Cape Reinga, where the Pacific and Tasman oceans
meet. On the way explore the Puketi kauri forest with
its 1000-year-old native trees. Take a short walk
along an elevated walkway and learn about
conservation efforts to preserve the forest today.
Enjoy a drive along Ninety Mile Beach, and try
boogie boarding down the sand dunes. Travel to
Cape Reinga, a significant site where, according to
Māori legend, spirits depart on their journey
home to Hawaiki. Enjoy spectacular panoramic
views and visit the iconic lighthouse.
Following
the
footsteps
LOTR

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xplore Rotoruafor the TePuia Experience -
a personal encounter with the people and
Eculture of the land. Mingle with the native
Maori people and watch the mudpools and
geysers. Explore Maori culture & traditions in
TePuia's arts & crafts centre followed by a vibrant
& interactive Maori cultural performance before
being welcomed into an authentic Maori village.
Discover Maori art forms, ancient rituals and
traditional song and dance, then share a three-
course meal with your Maori hosts.
Discover the awe-inspiring Pohutu Geyser set
amongst 60 hectares of geothermal wonder. The
roaring geysers and boiling mud at TePuia,
followed by kiwi birds at Rainbow Springs and
working sheep dogs rounding up sheep at the
Agrodome offer a never-before experience. Then
take the Hobbiton movie set tour to Matamata,
home to the beautiful farmland that was
transformed into the Shire from Middle-earth in
The Lord of the Rings and Hobbit movies. Take a
fascinating guided tour through the movie set
with lunch in the original Green Dragon Inn where
Bilbo Baggins ate. Be entertained at the Sheep
farm Experience with a sheep shearing
demonstration, lamb bottle feeding and hand
feeding of the pet sheep.
The
local
touch

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Spectacular
locations
Experience stunning scenery
both on and under the
ground on a guided tour of
the fascinating Waitomo
Glowworm Caves. Travel through
lush farmland to the King Country
region to Waitomo, then wander through subterranean
caverns and learn how stalagmites, stalactites and other
spectacular limestone rock formations were formed over
millions of years. Tour the Glowworm Grotto on a magical
boat ride, surrounded by the twinkling lights of thousands of
glowworms.
Fascination
landscapes
that call you
back
Middle-earth, The Hobbit: The Desolation of
Smaug, Tolkien fever has gripped us again. So it's
more fun than ever to take your own Unexpected
Journey to New Zealand, the Home of Middle-
earth.
New Zealand's stunning landscapes have
captivated movie fans around the world
as the unbilled star of the hugely
successful The Lord of the Rings film trilogy. After
the release of Sir Peter Jackson's next foray into

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ulture and customs have long been associated with
human civilization through all ages and festivals
perfectly embody the traditions and heritage of people Cbelonging to varied nationality, caste or creed. Festivals provide
respite from scheduled lifestyle and incorporate blitheness in
one's existence. Religious or cultural, festivals spread joviality aiding to promote communal harmony, national
understanding and international integration. people all over the world gear up to celebrate some of the most
awaited festivals in the month of March.
Carnival - Santa Cruz de Tenerife
Where: Canary Island, Tenerife
When: 4th March – 9th March
Portraying grandiose in its appeal Santa Cruz Carnival is the best of
its kind celebrated in the picturesque Canary Islands in Tenerife.
The Santa Cruz de Tenerife Carnival is the most “Brazilian” of all
the Spanish carnivals, and it is famous all over the world for its
extravagance. Several months are spent in preparation for this dazzling event held in all seven Canary Islands.
The occasion begins after the conclusion of the most prestigious pageant for electing the head monarch.
Beauties across the land dress up in glamorous clothes to contest for the position. Celebrated with music,
dance and grand parades this festival is undoubtedly a major tourist attraction in Tenerife. Burial of the Sardine
marks the end of the festivities. Pulsating rhythm, spectrum of vivacious colors and flamboyance create most
brilliant spectacle.
W O R L D
F e s t i v a l s

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Mardi Gras
Where: New Orleans, Louisiana
When: 4th March
‘Let the good times roll' is what Mardi Gras all about. The Carnival is
celebrated in numerous places around the world, marking the last period
of celebration before the Lenten season begins, when Catholics enter a
period of introspection and self-sacrifice. It wouldn't be wrong to call the
event synonymous to hedonism and debauchery. However, the colorful
parades and the jazz-inspired music are worth watching and time honored tradition of the festival. “Fat
Tuesday" is the last day of the Carnival season as it always falls on the day before Ash Wednesday, the first day
of Lent. The official parade route remains stunningly regimented. The schedule of parade includes:-
March 1: The Mystics of Pleasure, Orange Beach, AL
March 2: Loyal Order of the Fire Truck 2:29 p.m.
March 3: Fairhope
March 4: (Fat Tuesday), Gulf Shores, AL

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Holi
Where: India
th
When: 17 March
The festivals of colours, Holi is celebrated all across India, specially in the
northern states of the country and is one of the most exuberant festivals of
the Hindus. Rajasthan, West Bengal, Goa and the cities of Delhi, Varanasi,
Mathura, Manipur and Mumbai are famous for having the wildest and
most photogenic celebrations. The night before the Holi, huge bonfires are
lit at major crossroads in towns and cities and effigies of the demon Holika are burned to symbolise the
triumph of good over evil.
Coloured dyes are filled in the syringes, balloons and buckets which are then tossed on people, irrespective
of being friends or foes. However, during the celebration of this joyous event, one must take care of the
bright dyes which at times known to cause skin problems for some. Springtime flowers and sandalwood
are nowadays used for the making of the powders which are less harmful for the participants. “Bhang” (an
intoxicant made of cannabis leaves) is widely and wildly consumed which gives an alternate 'kick' to the
merriment of the festival. Holi is also celebrated in parts of Sri Lanka and Nepal and the style of celebration
remains almost the same.

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Chicago which boasts a sizable and influential Irish-American community – does St. Patrick's Day right by
dyeing the Chicago River the perfect shade of Emerald Isle green. Americanized view of St. Patrick's Day
typically includes parades, libations, fare, and decorations themed around leprechauns, pots of gold, and
shamrocks. Colorful floats waving green, white, orange flags, troops of Irish step dancers, booming marching
bands and bagpipers add to the merriment of the festival. River dyeing has been a tradition for many
generations and attracts thousands of people dressed in green to see the action live. The smaller towns in
the U.S show their Irish pride on the St. Patrick's Day. The town of O'Neill, Nebraska claims to be the state's
Irish capital. The main intersection of the town displays the world's largest shamrock which is painted on the
pavement. On the weekend-long festivities of St. Patrick's Day, Shamrock Fun Run is featured which are
enjoyed by tourists from all across the globe.
St. Patrick’s Day
Where: Chicago
th
When: 17 March

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2nd Annual Russia Hotel Expansion Summit
Show Highlight
When: 10- 11 April, 2014 Where: Moscow, Russia
ith recent upcoming major
events such as FIFA World
WCup 2018 and many more
that Russia would be in-charge of,
tourism is gaining momentum as the Russian
economy recovers steadily. For the same
reason, investors are eyeing for new cities
besides Moscow and St. Petersburg.
Many major international hotel chains are
coming forward to expand their brands in
Russia. It is estimated that by 2018, the number
of international hotels will increase from 87 to
220 making Russia a very lucrative market for
the hotel operators.
To give all these developments and changes a
strong stage, Noppen is organizing a two day
conference, 2nd Annual Russia Hotel Expansion
Summit on April 10-11 in Moscow, Russia. This
conference will bring together many
stakeholders and decision makers under one
roof where government officials, hotel

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operators, hospitality
industry experts and market
leading solution providers will go
in discussion to enhance business, to
discuss future strategies and learn more
about the updated technologies required for
guaranteeing customer satisfaction and
success.
Some of the topics that would be highlighting
at the conference are: -
ŸOutlook of Hotel Development in Russia
ŸOptimizing Customer Experience
ŸDeveloping Luxury Resorts in Russia
ŸUpcoming Architecture Trends in the Hotel
Construction
ŸAcknowledging the Role of Airlines, Business
Travel and MICE in Russia's Hotel and Tourism
Development
ŸNegotiating the Right Management
Agreements & Contracts
This conference will provide the delegates
with one to one business meetings, panel
discussion, networking sessions and
workshops.

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World Travel Market Latin America
When: 23- 25 April, 2014
Where: Transamerica Expo Center, São Paulo, Brazil
orld Travel Market Latin America,
the leading global event for the
WLatin American travel industry is
the three day must-attend B2B event which
brings the world to Latin America and promotes
Latin America to the world.
The second edition of WTM Latin America will
be bigger and better than the inaugural event,
which saw more than
1,000 exhibitors from 60
countries take part.
The event which will take
place between April 23rd and 25th at the
Transamerica Expo Center, in São Paulo, at the
same time as the 41st Braztoa Business Meeting
and has a number of new initiatives including;

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ŸThe Travel Tech Zone – an increased
focus on travel technology
companies
ŸThe Innovation Zone – looking at
new initiatives within the industry
ŸMeet The Press – opportunity for
exhibitors to tell the media their key
stories
ŸBRAZTOA's enlarged Business
Meeting region, which will be
situated in the centre of the
exhibition floor.
Furthermore, the comprehensive
events program will cover a range of
topics central to the growth of the
Latin American industry.
WTM Latin America 2014 will once
again have a Hosted Buyer program –
with up to 150 of the most senior
buyers for the region looking to strike
deals across the leisure tourism and
MICE (Meetings, Incentives,
Congresses and Exhibitions) sectors.
“In 2013, WTM Latin America
consolidated its position as Brazil's
and the continent's main tourism event and fully
fulfilled its mission of bringing the world to Latin
America and promoting Latin America to the
world,” declared WTM Latin America Director
Lawrence Reinisch.“The 2014 edition of the
event promises to be a repeat of this success
and the expectation is that there will be an
even greater number of visitors and exhibitors.”

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Hotel Management Thailand Summit
When: 21 May 2014
Where: Dusit Thani Bangkok, Thailand
otel Management Thailand Summit is
the leading conference in Thailand
Hthat directly addresses all
operational/management challenges. Hotel
Management Thailand Summit provides a
platform for hotel executives from both
corporate level and property level to discuss
key operational, branding and financial issues
directly impacting corporate and property P&L.
CEO, COO, CFO, VPs, GMs, Financial
Controllers, and executive committee
members will gather to strategize and debate
on essential topics including brand equity,
cash-flow management, cost control,
innovation and staff retention and
development. Industry leaders will share their
best practices and recommendations with
their peers.
Who Should Attend
Corporate CEO/President, COO and CFOs, VP
Operations, Property GMs, Financial
Controllers, Director of operations, Property
owners and managing directors.
SPEAKERS:-
ŸCESAR BACANI-Editor-in-Chief,
CFO INNOVATION ASIA
ŸSYMON BRIDLE-Chief Operating
Officer, Rosewood Hotel Group
ŸRONY FINEMAN-Founder, Nova Group
ŸBRUNO HUBER-Vice President of Operations
– Asia, Mövenpick Hotels & Resorts
ŸANDREW LANGSTON-Vice President – Hotel
Operations, Asia Pacific, Banyan Tree Hotels &
Resorts
ŸDEEPAK OHRI-Chief Executive Officer, lebua
Hotels & Resorts
ŸMOHD K RAFIN-Chief Corporate Officer, Park
Hotel Group
ŸDAVID SHACKLETON-Chief Operating Officer,
Dusit International
ŸCLARENCE TAN-Chief Operating Officer,
Southeast Asia and Resorts, InterContinental
Hotels Group
ŸCHRISTOPHE VIELLE-CEO, GCP Hospitality
ŸKEVIN WALLACE-CEO, Transera Hotels and
Resorts
ŸSTEFAN WOLF-Senior Vice President Revenue
& Distribution Strategy, Onyx Hospitality
Group.

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Asia Pacific Hotel Investment Conference
When: 20-21 May 2014
Where: Dusit Thani Bangkok
uestex Hospitality + Travel will host the
Asia Pacific Hotel Investment Conference
Qin Bangkok for the second year thanks to
the immense success of last year's event and in
recognition of the investment that has flowed into
Thailand's hospitality industry, establishing the
country as a leader in the region.
The sixth Asia Pacific Hotel Investment
Conference, part of the International Hotel
Investment Forum (IHIF) Summit series of events
organised by Questex Hospitality + Travel, will be
held 20-21 May 2014 at the Dusit Thani Bangkok.
Marilyn McHugh, Questex Hospitality + Travel vice
president, global events, noted that
Thailand is emerging as the hub for tourism in the
region, with arrivals this year expected to surpass
One of the founding fathers of Thailand's luxury
hospitality industry, Chanin Donavanik, managing
director and chief executive officer of Dusit
International, is expected to speak at the summit
along with 60 other speakers.
More than 400 delegates representing more than
100 hospitality and luxury companies are
expected to attend, figures that represent a
significant increase over this year's event.
Attendees are expected to include some of the
region's leading hotel owners, investors,
operators, developers, policymakers, designers,
architects and master planners.
Delegates will be entitled to enjoy an exclusive
rate of THB 4,500 net per room per night at Dusit
Thani Bangkok, with complimentary upgrades to
26 million for the first time and revenues Club Executive Suites that include breakfast and a
anticipated to exceed THB 2 trillion by 2015.
host of Dusit Club Lounge benefits.
"This exploding market will receive a further boost VIP registration is now open to qualified hotel
following the introduction of a tourism master owners at a special rate of US $695, which is
plan by the Ministry of Tourism and Sports, with applicable for registrations made before 28th Feb
28 infrastructure projects approved or in the 2014.
pipeline and many more on-ground opportunities
to discover,” she said.

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Show Review
AIME
A podium for jovial business professionals
The 22nd edition of the Asia-Pacific Incentives &
Meetings Expo (AIME) 2014 in Melbourne
welcomed more than 3800 delegates representing
more than 500 Hosted Buyers and Media from 29
different countries in Melbourne last month. AIME
showcased the amalgamation of business
opportunities and splendor of Victoria, Australia in
true spirits during the five day event.
Structured and strategized by the Melbourne
Convention Bureau, the AIME is one of the most
premier business events in the Asia Pacific region.
Melbourne Convention and Exhibition Centre (MCEC)
is probably the most fast evolving convention centre
in the world with innovative technologies and stateof-the-art
infrastructure. Facilities were galore and
the exhibitors, Hosted Buyers along with the visitors
had a wide range of opportunities to enhance
business and knowledge.
When: 18th- 19th January,2014
Where: Melbourne, Australia
Melbourne continues to be a popular business
event destination and MCB CEO Karen Bolinger
asserts the city's position through the most
successful two years in terms of international
association and conferences. Attendees at AIME
2014 were enlightened by various knowledge
programs ranging from technology trends to
innovative business event researches. Extending
the range of networking possibilities, AIME
provided the perfect podium for all business
travelers to meet and promote their brand
enthusiastically.
AIME is managed by Reed Travel Exhibitions (RTE),
the world's leading provider of exhibitions in the
travel and tourism industry, with a wide-ranging
portfolio of 21 international events in 14 countries
throughout the Americas, Europe, the Middle East,
Asia Pacific and Africa.

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1
5
3
6
4
2
7
Some of the highlights of the show that attracted
the exhibitors, hosted buyers and obviously the
media are:
8
1. Innovation Zone sponsored by Sabre Pacific
2. AIME Knowledge education program
3. A host of Open House
4. Enterprising Networking hours
5. Crown Pamperzone
6. Saxton Ultimate Event Experience
7. AIME awards
8. AIME farewell Bubbles

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AIME AWARDS
environmentally friendly products.
The Asia-Pacific Incentives & Meetings Expo (AIME)
recognized and gave away awards to exhibitors at the
event who have shown excellence in stand design
and presentation on the show floor. Industry Person
of the Year was awarded to Joyce DiMascio, Chief
Executive of the Exhibition and Event Association of
Australasia (EEAA) during the AIME CEO Summit.
ExpoNet took out the award for Best Innovative
stand, while the AFTA Best Business Travel
Award Stand was awarded to American Express
Meetings & Events. Best New Stand was
awarded to Haycom, and Best Stand over 36sqm
was awarded to Business Events Sydney
The Best Environmental Stand award went to
Townsville Convention Bureau due to their careful
attention to detail on factors such as energy
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Best Stand under 36sqm was awarded to Decorative
Events with judges noting that the space was
beautifully used with unique factors such as styling
workshops adding another special element to their
offering.
Finally, the winner of the People's Choice Award
goes to Disney Destinations International was
decided by AIME attendees and Exhibitors.
Wrapping Up:
The culmination of AIME 2014 also promised a
plethora of new opportunities worldwide for the
business events industry. Best described in the
words of Karen Bolinger, Chief Executive Officer of
MCB, “AIME is the leading event in the Asia-Pacific
region for the meetings, incentives and
exhibitions industry and the perfect vehicle to
illustrate the contribution of business events to
Australia's economy, knowledge sector and
tourism industry. Over the course of these two
days, Exhibitors had the opportunity to share in
excess of $250 million worth of business by
meeting with Hosted Buyers and Visitors that
attend the show specifically to book events and
business travel.”
Needless to mention, AIME in 2014 offered and
prospered from some of the best business event
facilities establishing new landmarks of success
and innovation. We at Travel and Tour World look
forward to the next edition of AIME with
invigorated anticipation for more fun and cause.

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SATTE
The Mumbai edition of SATTE 2014 was inaugurated
by Chagan Bhujbal, Minister for Tourism, Govt. of
Maharashtra. In its fourth edition, SATTE Mumbai
west has to its credit, exhibitors from across the
industry. State Tourism Boards that are keen on
expanding business with the western region have
joined hands to be a part of the trade show. In
addition to the major tourism sectors, technology
support companies and travel service companies are
also set to showcase their products at the event.
The 2014 Delhi edition witnessed interested buyers,
not only from the metros, but also tier II and tier III
cities and laid emphasis on responsible and
sustainable tourism, MICE, cruise and corporate
travel. The Delhi edition of SATTE 2014 was
inaugurated by Shri Parvez Dewan,
Secretary, Ministry of Tourism, Govt. of
India amongst the esteemed guests from
the industry.
inf
When: 29th- 31st January,2014
Where: Delhi
When: 3rd – 4th February,2014
Where: Mumbai West
ormation and commission-free booking of hotels,
trains and flights within India
Ÿ Visa-free medical tourism from Maldives to India
for 60 days
Ÿ Launch of Maharashtra Tourism Diamond
Alliance in consultation with the best tourism sector
players for joint promotion and knowledge
exchange, with MoUs signed with Canada and
Japan.
Major announcements made at SATTE
2014 in Delhi included:
Ÿ VisitBritain announced Memorandum of
Understanding (MoU) between UK and
Indian Trade Associations
Ÿ The Incredible India website now offers
a comprehensive resource for tourist

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Africa Hotel Expansion Summit
Noppen's Africa Hotel Expansion Summit took place
on 16–17 January 2014 in Accra, Ghana. It gathered
developers, investors, regulators, construction
companies, architects, solution providers, financial
institutes and associations in a focused two-day
program designed to enhance business on the
continent. Panel discussions and presentations
elaborated on future strategies, operations efficiency
and the latest technologies required for
guaranteeing customer satisfaction and success.
With Africa's economic growth expanding the
opportunities available for hotel operators, and the
continent receiving increasing attention from
international hotel chains, numerous hotel groups
are announcing ambitious expansion plans for the
continent, with new developments and projects
published every month. In 2013, more than 270
hotel projects were announced in Africa, easily
enough for 40,000 new rooms. 2014 saw this trend
continuing, with more investments and new projects.
Acquisitions & When: 16–17 January 2014
Development Where: Accra, Ghana
Africa and
Middle East
from Starwood Hotels & Resorts moderated the
discussion panel on management agreements and
contracts. Also, Ms. Lorraine Jenks, Founder of
Hotelstuff/Greenstuff gave a very passionate
speech about the importance of being green and
ecological in the tourism and hospitality sector.
Mr. Trevor Ward, Managing Director from W
Hospitality Group was the Chairman for the Summit.
He gave a very detailed overview of the hotel chain
development pipelines in Africa, breaking down the
ranking according to hotel chains, brands and
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Also, Ms. Melanie Richards, Senior Project Planner at
WATG showed the delegates about the importance
of master planning and preparation. Mr. Ramesh
Budharup, Channel Manager HPN, Africa from silver
sponsor Hewlett Packard Middle East introduced the
attendees to the networking services of HP. Mr.
Roger Allen, Managing Director from Thermarium
Spa & Leisure Management gave a very informative
and detailed presentation about the importance of
having well trained spa managers in place who
know how to increase ROI and make the spa's
profitable.
The event also focused on pointers such as:
ŸAfrican hotel industry overview: Business vs
Leisure and East vs West
ŸFuture trends in the hotel industry in Africa
ŸImportance of MICE for hotel
developments
ŸEffective corporate governance for
hotels
ŸGlobal trends in planning and
designing hotels
ŸOngoing hotel expansion projects
ŸProjected hotel occupancy and
demand
ŸRole of airlines in African hotel and
tourism development
ŸImportance of single-visa regimes
ŸLegislation and corporation tax rates
for the hotel sector
ŸEnsuring the availability of trained
personnel

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EMITT
East Mediterranean International Travel & Tourism Exhibition
EMITT, East Mediterranean International Travel & provide cities, development
Tourism Exhibition, has proven to be a key
agencies, tourism companies
component of 2014 promotional campaigns of the and professionals, key insights
international travel and tourism professionals, as into the fast moving tourism
over 4,000 travel companies from 67 countries industry, providing a platform
participated. The exhibition, in its 18th edition, took to network and
When: 30 Jan - 2 Feb 2014
place from the 30th January to 2nd February 2014, in acquire further
Where: Istanbul, Turkey
Istanbul, Turkey.
knowledge and
Participates included tour operators, travel agencies, contacts.”
hotels, airlines, cruise operators, national tourist
boards, transportation services, medical tourism Ms Aydin further commented, “Countries from
providers and other tourism institutes.
around the world will get together at what will be a
record-breaking event. Participates will have a great
Highlighting EMITT's key importance, the event was opportunity to showcase their cultural,
supported by the Turkish Ministry of Culture and geographical and natural attractions.”
Tourism, the Turkish Union of Chambers
and Commodity Exchanges and the
Metropolitan Municipality. In addition, 6
professional chambers and 36
associations and foundations also
supported the event.
A new feature at EMITT 2014 included
both a dedicated winter and health
tourism hall. As per Hacer Aydin, EMITT's
Exhibition Director, “Participants and
visitors will come across many new
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Newcomers to the show included the Seychelles, The 5th largest tourism exhibition in the world
Cambodia, Mongolia, Bosnia and Herzegovina, spanned 11 halls of the TUYAP exhibition centre,
Mauritius and Croatia. In addition, the show saw and was projected to cover 65,000sqm of
repeat displays from Abu Dhabi, Adigeya, Germany, exhibition space. Furthermore, over 4,500
Argentina, Azerbaijan, Bulgaria, Brazil, Algeria, the companies from 70 destinations, as anticipated
Czech republic, China, Dubai, the Dominican
participated in the event.
Republic, Croatia, Ecuador, Indonesia, Armenia,
Morocco, Palestine, France, South Africa, India,
England, Italy, Japan, Kazakhstan, Montenegro,
Kenya, Autonomous Republic of Crimea, Kosovo,
Korea, Cuba, Lebanon, the Turkish Republic of
Northern Cyprus, Kuwait, Hungary, Macedonia,
Mexico, Moldova, Maldives, Egypt, Russia,
Uzbekistan, Thailand, Peru, Senegal, Singapore,
Slovenia, Sudan, Tanzania, Tatarstan, Thailand,
Tunisia, Ukraine, Jordan, Vietnam and Greece.

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March- 2014
MARCH 5 – MARCH 9
ITB BERLIN
BERLIN, GERMANY
www.itb-berlin.de
Calendar
of
Events
MARCH 10- MARCH 13
CRUISE SHIPPING MIAMI
MIAMI BEACH, FLORIDA,U.S.A.
www.cruiseshippingevents.com/miami
MARCH 13 – MARCH 16
.
HOSPITALITY 360
SINGAPORE
www.iffs.com.sg/web/about_hospitality.
jsp
MARCH 24 - MARCH 26
GIBTM
ABU DHABI, U.A.E.
http://www.gibtm.com/
MARCH 26- MARCH 27
INTERNATIONAL MEDICAL TOURISM
PROMOTION SUMMIT & EXHIBITION
www.rougevortex.com/imtpseoverview

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MARCH 29 – MARCH 30
TRAVEL AND ADVENTURE SHOW
SAN DIEGO, U.S.A.
http://www.adventureexpo.com/
APRIL 10 – APRIL 11
2ND ANNUAL RUSSIA HOTEL
EXPANSION SUMMIT
MOSCOW, RUSSIA
http://www.noppen.com.cn/upcoming/
CD1405/index.asp
APRIL 22 – APRIL 24
THE HOTEL SHOW SAUDI ARABIA
JEDDAH, SAUDI ARABIA
http://www.thehotelshowsaudi
arabia.com/
APRIL 23 – APRIL 25
WTM LATIN AMERICA
SAO PAULO, SOUTH AMERICA
http://www.wtmlatinamerica.com/
APRIL 28 – APRIL 30
IBTM
CAPE TOWN, SOUTH AFRICA
www.ibtmevents.com/IBTM- africa

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APRIL 28 – APRIL 30
HOSPITALITY INVESTMENT WORLD
INDONESIA
JAKARTA, INDONESIA
www.terrapinn.com/2014/hospitalityinvestment-world-indonesia
MAY 12 – MAY 13
BOUTIQUE HOTEL SUMMIT
THE MONTCALM, LONDON, U.K.
www.boutiquehotelsummit.com/
MAY 15 – MAY 16
5TH ANNUAL CHINA HOTEL AND RESORT
SUMMIT
SHANGHAI, CHINA
www.chinahotelexpansion.com
MAY 20 – MAY 21
ASIA PACIFIC HOTEL INVESTMENT
CONFERENCE
BANGKOK, THAILAND
www.ihif.questexevents.net/
MAY 21
THE HOTEL MANAGEMENT THAILAND
SUMMIT
BANGKOK, THAILAND
www.hmasummit.questexevents.net