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Our IP practice in China - Freshfields

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<strong>Our</strong> <strong>in</strong>tellectual property (<strong>IP</strong>) <strong>practice</strong><br />

is one of our firm’s core competencies.<br />

<strong>Our</strong> model is to be there for clients at<br />

critical times when it matters the most.<br />

For over a decade now, we have advised<br />

the lead<strong>in</strong>g companies <strong>in</strong> Ch<strong>in</strong>a, both<br />

mult<strong>in</strong>ational corporations and emerg<strong>in</strong>g<br />

Ch<strong>in</strong>ese companies. <strong>Our</strong> team comprises<br />

<strong>in</strong>ternationally qualified and PRC‐qualified<br />

lawyers experienced <strong>in</strong> advis<strong>in</strong>g<br />

clients <strong>in</strong> multiple jurisdictions and <strong>in</strong><br />

manag<strong>in</strong>g multi-jurisdictional projects.<br />

If you face the complex demands of<br />

<strong>IP</strong>/technology-driven M&A transactions<br />

or commercial projects, if you need<br />

counsell<strong>in</strong>g on bus<strong>in</strong>ess-critical<br />

patent litigation, or strategic advice<br />

on how best to manage complex<br />

brand portfolios, we can help.<br />

We focus on what really matters to you<br />

Six sectors, one worldwide network<br />

We focus on six primary <strong>in</strong>dustry sectors:<br />

• telecommunications, media<br />

and technology;<br />

• consumer and health;<br />

• energy and natural resources;<br />

• <strong>in</strong>frastructure and transport;<br />

• f<strong>in</strong>ancial services and bank<strong>in</strong>g; and<br />

• chemicals.<br />

We develop our specialist knowledge<br />

of these sectors and the commercial<br />

and technical contexts <strong>in</strong> which<br />

our clients operate – because that’s<br />

crucial to the services we provide.<br />

This enables us to go beyond simply<br />

respond<strong>in</strong>g to today’s issues. We th<strong>in</strong>k<br />

ahead: we identify future challenges<br />

and we use our understand<strong>in</strong>g to apply<br />

practical legal solutions that best fit<br />

your bus<strong>in</strong>ess’ needs and objectives.<br />

F<strong>in</strong>alist <strong>IP</strong> Law Firm of the Year<br />

<strong>in</strong> an Emerg<strong>in</strong>g Market<br />

Intellectual Property Awards 2011<br />

<strong>Freshfields</strong> Bruckhaus Der<strong>in</strong>ger llp<br />

Create, protect and maximise your <strong>IP</strong><br />

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