Citibank - Institute for Information Business

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Goal: customer convenience Provide client more channels to access Citibank and become flexible to meet demand Web-enabling current services Build an infrastructure as a foundation for all services (Citidirect- corporate customers)
Regionalisation: consolidation of all data centers within each country > move them to Singapore = Centralization of data Workflow automation: new systems to manage automatic processing of transactions Advantages of regionalized processing centers: reduction cycle time transactions, secure databases, minimize error rates and new efficiencies for customers and employees. Online and real-time processing> direct access to information for customers and employees > efficient working, cost savings, and comfort for customers. USP: excellence in processing business > transparency of the process for customers
Page 1 and 2: Hidayet Bahadin, Berk Vardar, Omer
Page 3 and 4: • In 2000, Intense competition an
Page 5 and 6: • Target corporate clients were m
Page 7 and 8: Pricing and Customer Services • S
Page 9 and 10: Clients were looking for improving
Page 11: Serving people by creating efficien
Page 15 and 16: Formation Internet Operation Group:
Page 17 and 18: Citibank employed 268.000 employees
Page 19 and 20: Citibank is committed to hold posit

Citibank - Institute for Information Business

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