January - UMT Admin Panel - University of Management and ...

January - UMT Admin Panel - University of Management and ...

January - UMT Admin Panel - University of Management and ...


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Seminar on ethics, ownership <strong>and</strong> media policy<br />

Media must promote our youth rather than glamour <strong>and</strong><br />

consumerism, says Abid H K Shirwani<br />

The School <strong>of</strong> Social Sciences <strong>and</strong> Humanities (SSS&H) invited Habib Akram, anchor person, Dunya TV, <strong>and</strong><br />

Mian Saif-ur-Rehman, retired editor reporting, The News, Lahore, as guest speakers in a seminar on ethics, ownership<br />

<strong>and</strong> media policy on October 18, 2012. Habib Akram said that the media is generally accused <strong>of</strong> spreading<br />

anarchy in society but the reality is totally different. The Pakistani media is actually playing its role as watchdog <strong>of</strong><br />

society. The media, he said, provides platform to all who claim that they have potential to prove something; sometimes<br />

it is worth the effort <strong>and</strong> sometimes media gets nothing.<br />

Mian Saif-ur-Rehman, former editor reporting, The News, Habib Akram, anchor, Dunya TV,<br />

Dr Abdul Hameed, Dean SSS&H, <strong>and</strong> Abid H K Shirwani at the seminar<br />

Mian Saif-ur-Rehman said that the media faces economic problems <strong>and</strong> sometimes the complete truth does not<br />

come out because <strong>of</strong> that; however, most <strong>of</strong> the time the truth does come out. He said that journalism, like any<br />

other pr<strong>of</strong>ession, has its challenges but if you move in right direction, no one can use you as a tool.<br />

Abid H K Shirwani, Director External Affairs, <strong>UMT</strong>, said that the media must promote the talent <strong>of</strong> Pakistani<br />

youth at national <strong>and</strong> international levels rather than<br />

showcase glamour which is a tool to sell products.<br />

He said that it is very unfortunate that in spite <strong>of</strong> the<br />

potential <strong>of</strong> Pakistani youth, the media is not providing<br />

them an adequate platform which is unethical.<br />

Dr Abdul Hameed, Dean, SSS&H, concluded by saying<br />

that that media pr<strong>of</strong>essionals should not only<br />

keep national interest at the forefront but should also<br />

try to stop negative perception <strong>and</strong> controversial stories<br />

about Pakistan. Media pr<strong>of</strong>essionals must have<br />

clear policy guidelines <strong>and</strong> never sell their loyalty at<br />

any cost. He added that it is the media's responsibility<br />

to authenticate all news prior to publishing. He<br />

advised the students to reflect pride in their identity<br />

through their mindset <strong>and</strong> behavior.<br />

Attendees <strong>of</strong> the seminar on media ethics, ownership<br />

<strong>and</strong> policy listen to the proceedings<br />

14 U N I V E R S I T Y O F M A N A G E M E N T A N D T E C H N O L O G Y

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