January - UMT Admin Panel - University of Management and ...

umt.edu.pk

January - UMT Admin Panel - University of Management and ...

Seminar on ethics, ownership and media policy

Media must promote our youth rather than glamour and

consumerism, says Abid H K Shirwani

The School of Social Sciences and Humanities (SSS&H) invited Habib Akram, anchor person, Dunya TV, and

Mian Saif-ur-Rehman, retired editor reporting, The News, Lahore, as guest speakers in a seminar on ethics, ownership

and media policy on October 18, 2012. Habib Akram said that the media is generally accused of spreading

anarchy in society but the reality is totally different. The Pakistani media is actually playing its role as watchdog of

society. The media, he said, provides platform to all who claim that they have potential to prove something; sometimes

it is worth the effort and sometimes media gets nothing.

Mian Saif-ur-Rehman, former editor reporting, The News, Habib Akram, anchor, Dunya TV,

Dr Abdul Hameed, Dean SSS&H, and Abid H K Shirwani at the seminar

Mian Saif-ur-Rehman said that the media faces economic problems and sometimes the complete truth does not

come out because of that; however, most of the time the truth does come out. He said that journalism, like any

other profession, has its challenges but if you move in right direction, no one can use you as a tool.

Abid H K Shirwani, Director External Affairs, UMT, said that the media must promote the talent of Pakistani

youth at national and international levels rather than

showcase glamour which is a tool to sell products.

He said that it is very unfortunate that in spite of the

potential of Pakistani youth, the media is not providing

them an adequate platform which is unethical.

Dr Abdul Hameed, Dean, SSS&H, concluded by saying

that that media professionals should not only

keep national interest at the forefront but should also

try to stop negative perception and controversial stories

about Pakistan. Media professionals must have

clear policy guidelines and never sell their loyalty at

any cost. He added that it is the media's responsibility

to authenticate all news prior to publishing. He

advised the students to reflect pride in their identity

through their mindset and behavior.

Attendees of the seminar on media ethics, ownership

and policy listen to the proceedings

14 U N I V E R S I T Y O F M A N A G E M E N T A N D T E C H N O L O G Y

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