January - UMT Admin Panel - University of Management and ...
January - UMT Admin Panel - University of Management and ...
January - UMT Admin Panel - University of Management and ...
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Seminar on ethics, ownership <strong>and</strong> media policy<br />
Media must promote our youth rather than glamour <strong>and</strong><br />
consumerism, says Abid H K Shirwani<br />
The School <strong>of</strong> Social Sciences <strong>and</strong> Humanities (SSS&H) invited Habib Akram, anchor person, Dunya TV, <strong>and</strong><br />
Mian Saif-ur-Rehman, retired editor reporting, The News, Lahore, as guest speakers in a seminar on ethics, ownership<br />
<strong>and</strong> media policy on October 18, 2012. Habib Akram said that the media is generally accused <strong>of</strong> spreading<br />
anarchy in society but the reality is totally different. The Pakistani media is actually playing its role as watchdog <strong>of</strong><br />
society. The media, he said, provides platform to all who claim that they have potential to prove something; sometimes<br />
it is worth the effort <strong>and</strong> sometimes media gets nothing.<br />
Mian Saif-ur-Rehman, former editor reporting, The News, Habib Akram, anchor, Dunya TV,<br />
Dr Abdul Hameed, Dean SSS&H, <strong>and</strong> Abid H K Shirwani at the seminar<br />
Mian Saif-ur-Rehman said that the media faces economic problems <strong>and</strong> sometimes the complete truth does not<br />
come out because <strong>of</strong> that; however, most <strong>of</strong> the time the truth does come out. He said that journalism, like any<br />
other pr<strong>of</strong>ession, has its challenges but if you move in right direction, no one can use you as a tool.<br />
Abid H K Shirwani, Director External Affairs, <strong>UMT</strong>, said that the media must promote the talent <strong>of</strong> Pakistani<br />
youth at national <strong>and</strong> international levels rather than<br />
showcase glamour which is a tool to sell products.<br />
He said that it is very unfortunate that in spite <strong>of</strong> the<br />
potential <strong>of</strong> Pakistani youth, the media is not providing<br />
them an adequate platform which is unethical.<br />
Dr Abdul Hameed, Dean, SSS&H, concluded by saying<br />
that that media pr<strong>of</strong>essionals should not only<br />
keep national interest at the forefront but should also<br />
try to stop negative perception <strong>and</strong> controversial stories<br />
about Pakistan. Media pr<strong>of</strong>essionals must have<br />
clear policy guidelines <strong>and</strong> never sell their loyalty at<br />
any cost. He added that it is the media's responsibility<br />
to authenticate all news prior to publishing. He<br />
advised the students to reflect pride in their identity<br />
through their mindset <strong>and</strong> behavior.<br />
Attendees <strong>of</strong> the seminar on media ethics, ownership<br />
<strong>and</strong> policy listen to the proceedings<br />
14 U N I V E R S I T Y O F M A N A G E M E N T A N D T E C H N O L O G Y