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Mastering product complexity (PDF, 3316 KB) - Roland Berger

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2<br />

Contents<br />

Page<br />

A. Key findings 3<br />

B. Examples of <strong>product</strong> <strong>complexity</strong> management in practice 17<br />

1. Customer-oriented car retailing 18<br />

2. Modularization strategy for a leading car manufacturer 23<br />

3. Complexity reduction for an FMCG company 31<br />

4. Product value management for a leading consumer goods manufacturer 38<br />

© <strong>Roland</strong> <strong>Berger</strong> Strategy Consultants GmbH

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