Mastering product complexity (PDF, 3316 KB) - Roland Berger

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28 B.2 MODULARIZATION STRATEGY FOR A LEADING CAR MANUFACTURER The modularization concept is based on five elements Modularization concept 1 Portfolio concept Brand, segment and <strong>product</strong> approach for the various markets 2 Vehicle architecture 4 Module strategies Anchor points and interfaces designed to decouple vehicle and module development 3 Functional strategies Modular shelf and cycle plan Functional requirements for vehicles, systems and modules 5 Enablers Requirements for engineering framework, organization, governance and development process
29 B.2 MODULARIZATION STRATEGY FOR A LEADING CAR MANUFACTURER The modular structure is the backbone of the approach Modularization scheme Modular <strong>product</strong> architecture Module substructure PRODUCT ARCHITECTURE EXTERIOR MIRROR (example) Blinker Housing MODULES (80-100) Frame Glass adjustment drive Glass SUB- MODULES (400-500)
Page 1 and 2: Mastering product complexity Düsse
Page 3 and 4: A. Key findings
Page 5 and 6: 5 A. KEY FINDINGS Product variety h
Page 7 and 8: 7 A. KEY FINDINGS Product variety a
Page 9 and 10: 9 A. KEY FINDINGS In the discrete i
Page 11 and 12: 11 A. KEY FINDINGS Four optimizatio
Page 13 and 14: 13 A. KEY FINDINGS Relevance of opt
Page 15 and 16: 15 A. KEY FINDINGS Automotive and F
Page 17 and 18: B. Examples of product complexity m
Page 19 and 20: 19 B.1 CUSTOMER-ORIENTED CAR RETAIL
Page 21 and 22: 21 B.1 CUSTOMER-ORIENTED CAR RETAIL
Page 23 and 24: B.2 Modularization strategy for a l
Page 25 and 26: 25 B.2 MODULARIZATION STRATEGY FOR
Page 27: 27 B.2 MODULARIZATION STRATEGY FOR
Page 31 and 32: B.3 Complexity reduction for an FMC
Page 33 and 34: Contribution margin 33 B.3 COMPLEXI
Page 35 and 36: 35 B.3 COMPLEXITY REDUCTION FOR AN
Page 37 and 38: 37 B.3 COMPLEXITY REDUCTION FOR AN
Page 39 and 40: 39 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 41 and 42: 41 B.4 PRODUCT VALUE MANAGEMENT FOR
Page 43: 43 B.4 PRODUCT VALUE MANAGEMENT FOR

Mastering product complexity (PDF, 3316 KB) - Roland Berger

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