HKIA Sept eNews 090928a
HKIA Sept eNews 090928a
HKIA Sept eNews 090928a
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Content<br />
Network Advertising<br />
01<br />
Special Promotions<br />
Hong Kong Golf Open 2009 Package<br />
The East Asian Game Package<br />
What’s New!<br />
Newsletter Archive<br />
Outstanding Campaigns of the month<br />
11<br />
13<br />
15<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Network Advertising<br />
Making a Connection -<br />
Integrated Campaigns from Departure to Arrival<br />
JCDecaux Transport always provides the best advertising<br />
solutions to our clients. The Network Coverage guarantees<br />
return on investment and ensures that maximum coverage is<br />
the only solution for clients wanting the best of the best.<br />
JCDecaux Transport can offer its clients many opportunities<br />
for network coverage throughout the airport. The most recent<br />
campaigns include:<br />
Advertiser: Ports 1961<br />
Network: Digital Duty Free Network<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Network Advertising<br />
Advertiser: Ports 1961<br />
Network: Digital Duty Free Network<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Network Advertising<br />
Advertiser: Oracle<br />
Network: Business Traveler Network<br />
Advertiser: Oracle<br />
Network: All Departure Frequency Network<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Network Advertising<br />
Advertiser: Allianz<br />
Network: Baggage Reclaim Focus Network<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Network Advertising<br />
Advertiser: SmarTone-Vodafone<br />
Network: Check-in 12-Sheet Network<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Network Advertising<br />
Network Characteristics:<br />
Reinforce Brand Credential<br />
High Brand Retention<br />
Guaranteed Frequency<br />
Strategically Target Specific Locations<br />
Guarantee Return on Investment<br />
Ensure Maximum Coverage<br />
Advertiser: Ocean Park<br />
Network: Arrival LED Lightbox Network<br />
“Network Coverage is the key to success<br />
for delivering your advertising message at<br />
Hong Kong International Airport. “<br />
Ms Shirley Chan<br />
General Manager of JCDecaux Transport<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Network Advertising<br />
Advertiser: SAP<br />
Network: Business Traveler Network<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Network Advertising<br />
Advertiser: Alibaba.com<br />
Network: Arrival Walkbridge Banner Network<br />
Advertiser: Alibaba.com<br />
Network: All Departure Frequency Network<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Special Promotions<br />
Hong Kong Golf Open 2009 Package<br />
The Hong Kong Golf Open is a golf tournament<br />
which is co-sanctioned by the Asian Tour and the<br />
European Tour. It was founded in 1959 and has been part<br />
of the European Tour's schedule since 2001. This year<br />
marks its fifth season of this magnificent event and will be<br />
held from November 12 – 15, 2009 at the Hong Kong Golf<br />
Club.<br />
Enjoy up to 100% Coverage of Worldwide Business<br />
Elites!<br />
Reach oversea departing passengers and arriving<br />
passengers:<br />
Over 50% are PMEB<br />
Average monthly household income:<br />
Over HK$50,000<br />
Over 80% attained college/university or above<br />
education level<br />
Source: <strong>HKIA</strong> 2009 March Passenger Tracking Survey by the Nielsen Company<br />
Mockup photo for reference only<br />
Arrival Concourse Lightbox<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Special Promotions<br />
The East Asian Game Package<br />
An All-Time-High opportunity to excite your target<br />
audience at Hong Kong International Airport!<br />
Held once every four years, the 5th East Asian Games<br />
will be held in Hong Kong from 5 - 13 December 2009.<br />
Over 3,000 elite athletes will compete for gold medals of<br />
281 competition events under 23 sports, making it the<br />
largest international multi-sports event ever held in Hong<br />
Kong. Lightbox on Wall<br />
<strong>HKIA</strong> – A good mix of International and Asian<br />
travellers, with a significant proportion of Mainland<br />
Chinese<br />
48.6 million passengers in 2008 Jan - Dec<br />
Mockup photo for reference only<br />
Source: <strong>HKIA</strong> 2009 March Passenger Tracking Survey by the Nielsen Company<br />
Mockup photo for reference only<br />
Free Standing Lightbox<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
What’s New!<br />
Newsletter Archive Launched at JCD Website<br />
All pervious Hong Kong International Airport <strong>eNews</strong>letter can be reviewed at the<br />
JCDecaux Transport website. Click the above icon to check it out!<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Estee Lauder<br />
Format :<br />
Lightbox on Glass Balustrade<br />
& Secondary Icon<br />
Location:<br />
Terminal 1,<br />
Near Duty Free Shop / Luxury<br />
Brand Boutique Boulevard,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Estee Lauder<br />
Format :<br />
Lightbox and Poster on Wall<br />
Location:<br />
Terminal 1,<br />
Near Duty Free Shop / Luxury<br />
Brand Boutique Boulevard,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Lancome<br />
Format :<br />
Column Lightbox<br />
Location:<br />
Terminal 1,<br />
Near Duty Free Shop / Luxury<br />
Brand Boutique Boulevard,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Montblanc<br />
Format :<br />
Column Lightbox<br />
Location:<br />
Terminal 1,<br />
Near Duty Free Shop / Luxury<br />
Brand Boutique Boulevard,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Montblanc<br />
Format :<br />
Column Lightbox<br />
Location:<br />
Terminal 1,<br />
Near Duty Free Shop / Luxury<br />
Brand Boutique Boulevard,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Ports 1961<br />
Format :<br />
Digital Panel<br />
Location:<br />
Terminal 1,<br />
Near Duty Free Shop / Luxury<br />
Brand Boutique Boulevard,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Vertu<br />
Format :<br />
LED TV<br />
Location:<br />
Terminal 1, Arrival Level 5,<br />
Arrival Greeting Hall<br />
Arrival Level<br />
(non-restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Vertu<br />
Format :<br />
Digital Panel<br />
Location:<br />
Terminal 1,<br />
Near Duty Free Shop / Luxury<br />
Brand Boutique Boulevard,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Vertu<br />
Format :<br />
Exhibition Site<br />
Location:<br />
Terminal 1,<br />
Near Duty Free Shop / Luxury<br />
Brand Boutique Boulevard,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Hong Kong Trade<br />
Development Council<br />
Format :<br />
Column Lightbox<br />
Location:<br />
Terminal 1,<br />
Near Duty Free Shop / Luxury<br />
Brand Boutique Boulevard,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Hong Kong Trade<br />
Development Council<br />
Format :<br />
Lightbox on Binnacle<br />
Location:<br />
Terminal 1,<br />
Near Food Court Area,<br />
East Hall, Departure Level<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Bank of America<br />
Format :<br />
LED TV<br />
Location:<br />
Terminal 1, Arrival Level 5,<br />
Arrival Greeting Hall<br />
Arrival Level<br />
(non-restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Bank of America<br />
Format :<br />
Free Standing Lightbox<br />
Location:<br />
Terminal 2, Arrival Level 3,<br />
Mainland Coach Area<br />
(non-restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
Bank of America<br />
Format :<br />
Lightbox on Wall<br />
Location:<br />
Terminal 1, Arrival Level 5,<br />
Arrival Concourse<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
VISA<br />
Format :<br />
Lightbox and Poster on Wall<br />
Location:<br />
Terminal 1, Arrival Level 5,<br />
Arrival Central Concourse<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Outstanding Campaign of the month<br />
Advertiser :<br />
VISA<br />
Format :<br />
Poster on Wall<br />
Location:<br />
Terminal 1, Arrival Level 5,<br />
Arrival Central Concourse<br />
(restricted area)<br />
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Advertising at Hong Kong International Airport<br />
SEP2009 | Hong Kong International Airport <strong>eNews</strong>
Change language