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The 17th International
Hotel Investment Forum 2014
3-5 March 2014 | InterContinental | Berlin, Germany
BRINGING THE WORLD OF
HOTEL INVESTMENT TOGETHER
Conference Programme
berlinconference.com
HOSTED BY
IN ASSOCIATION WITH

The 17th International Hotel Investment Forum | 3-5 March 2014
FOUNDING PATRON
SPONSORS
PATRONS
LE
2 TO REGISTER AND FOR UPDATED INFORMATION VISIT www.berlinconference.com

BRINGING THE WORLD OF HOTEL INVESTMENT TOGETHER
INTRODUCTION TO IHIF
Each year the most influential players in the
international hotel industry meet in Berlin
for three days.
With over 1,900 people now in attendance, the
International Hotel Investment Forum (IHIF) brings
together the largest and most senior gathering of
hotel investment industry professionals from all
areas of the industry and from all across the world. In
fact, we expect over 60 countries to be represented
at the 17th IHIF in 2014.
IHIF consists of a variety of networking events, a
comprehensive educational programme and an
exhibition. The leading companies within our industry
use IHIF as an important platform from which to
do business. For companies that want to get into
the lucrative hotel investment business, IHIF is an
invaluable introduction to the industry.
SUPPORTERS
ASIA
WHO ATTENDS
Over 1,900 people from over 60 countries are expected
to attend. What sets IHIF apart is the seniority of the
attendees and the very wide cross-section of the industry
that they represent. The entire audience is reflective of this
influential, decision-making group.
All areas of the industry are present. You should attend if you
have an interest in doing business with any of the following:
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Investors
Hotel owners
Developers
Lenders
Chain CEOs and executives
Independent hotel
representatives
Financial advisors
Real estate agents
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Lawyers
Designers
Architects
Consultants
Tourism and government
officials
Time-share developers
Companies looking to get into
the hotel investment industry
WHY ATTEND
IHIF enables you to gain valuable information, make contacts
and learn about new business opportunities. You’ll meet
people from all areas of the industry from all across the
world. In just three days, you can do a great deal of business.
Even simply attending IHIF and having your name appear on
the attendee list will set you apart as a company or individual
who is keen to do business.
This is a conference where business gets
done. It’s extremely well run, and the people
who attend are first-rate. I come to this event
to get in touch with the industry and to meet
with our stakeholders and investors.
Frits Van Paaschen, Chief Executive Officer and
President, Starwood Hotels & Resorts Worldwide, Inc.
CONTENTS: PATRONS AND SPONSORS 2 | INTRODUCTION 3 | NETWORKING EVENTS AND KEY HIGHLIGHTS 4-5 | SCHEDULE AT A GLANCE 6
PROGRAMME 7-14 | ADVISORY BOARD; SPONSORSHIP; REGISTRATION; ACCOMMODATION 15
REMEMBER TO BRING PLENTY OF BUSINESS CARDS TO IHIF 2014
3

The 17th International Hotel Investment Forum | 3-5 March 2014
NETWORKING EVENTS AND KEY HIGHLIGHTS
EVENING RECEPTIONS
Opening Night Reception
Monday 3rd March 18:30 – 20:30
At the Radisson Blu Hotel, hosted by Carlson Rezidor
Hotel Group
Delegates are still talking
about the reception
that this hotel hosted 5
years ago at IHIF. We are
delighted to once again
return to experience
such hospitality in a
spectacular setting.
Networking Reception
Tuesday 4th March 18:30 – 20:30
At the Hotel InterContinental Berlin
Our conference host
never fails to deliver
the utmost in true
InterContinental-style
hospitality each year.
LUNCHES
IHIF is known for its fabulous lunches, which not only offer
first-class catering from our host hotel but are also great
networking opportunities. Lunch on Tuesday 4th March will
be a networking buffet and on Wednesday 5th March will be a
sit-down, three-course meal.
IHIF PROPERTY MARKET
Do you have a project under development or in
the pipeline
Following our success last year we will once again be
holding our Property Market on Wednesday 5th March,
dedicated to showcasing some of the very best projects
and opportunities. If you have a project under development
that you would like to display at the IHIF, please contact Tess
Pearson at tpearson@questex.com.
THE EXHIBITION
Monday 3rd , Tuesday 4th and Wednesday 5th March
The IHIF exhibition hall will showcase a very wide variety of
products, services and companies from all across the global
industry as well as new and exciting exhibitors. The sponsors
and exhibitors are the key players in the industry. They have
invested in IHIF because they want to do business with you.
Many new products and solutions are showcased in the
IHIF exhibition hall. There will also be a number of countries
and tourism representatives keen to show you areas for
development across the globe. Senior-level hotel executives
will join advisors, consultants, lawyers, designers, architects,
financiers and technology services representatives in the
exhibition hall for you to meet.
IHIF refreshes all parts of your hotel investment
package, which other hotel conferences fail
to reach! It is the only international event that
embraces the whole of the industry’s leadership
on a truly global scale.
Michael Hirst OBE, CBRE Hotels
4 TO REGISTER AND FOR UPDATED INFORMATION VISIT www.berlinconference.com

BRINGING THE WORLD OF HOTEL INVESTMENT TOGETHER
ARRANGE MEETINGS
Networking can begin before you
even get to the conference.
At IHIF we use a fantastic pre-event
contact system that enables you to
begin networking and arrange valuable meetings before
you arrive. The system will go live in January, and registered
delegates will receive details of how to use it. Here are some
of the benefits:
• See who’s coming to IHIF
• Search for delegates by their (and your) business interests
• View personalised recommendations of other attendees
with matching interests
• Communicate with attendees and sponsoring
companies securely
• Plan your itinerary from the sessions list and
networking events
• Plan one-to-one meetings at the event
• Access your profile through the IHIF website or mobile.
IHIF
CONTACT
SYSTEM
IHIF
CONTACT
SYSTEM
IHIF CONTACT
SYSTEM
Monday 3rd March 17:30 -18:30
Make more contacts in
an hour than a whole
year’s worth of road
trips! Meet, exchange
business cards and
then move on to the
next person. It’s a great
way to start your three
days in Berlin. Please
remember to bring lots of business cards if you wish to take
part in this session.
YOUNG LEADER AWARD 2014
In conjunction with the
International Society of
Hospitality Consultants (ISHC),
IHIF is very pleased to host, for
the sixth year, the Young Leader
Award. The winner must be under 35 years old, have worked
in a hospitality-related field and completed a significant
project for their organisation. The award will be presented to
the winner at the IHIF on Wednesday 5th March 2014.
We are now accepting nominations for the Young Leader
Award 2014. To nominate a candidate please visit:
berlinconference.com/youngleader
The deadline for nominations is 31st January 2014.
REMEMBER TO BRING PLENTY OF BUSINESS CARDS TO IHIF 2014
5

SCHEDULE AT A GLANCE 2014
MONDAY 3RD MARCH
12:00 REGISTRATION AND SPONSORS’ EXHIBITION OPENS
13:30 – 17:30 GENERAL SESSIONS
13:30 – 13:45 WELCOME REMARKS AND CONFERENCE OVERVIEW
13:45 – 14:15 THE ECONOMIC LANDSCAPE
14:15 – 14:50 THE INDUSTRY LANDSCAPE
14:50 – 15:30 INVESTORS RESPOND
IHIF TALK-BACK SESSIONS: DISRUPTIVE TECHNOLOGIES; CORPORATE SOCIAL RESPONSIBILITY;
15:30 – 16:50 PREFERENCES AND OPPORTUNITIES OF THE CHINESE TRAVELLER; PRODUCTIVITY, MANAGEMENT
COMPANIES AND VALUE CREATION
16:50 – 17:30 KEYNOTE ADDRESS: BRAND BLUR - THE BENEFITS AND PERILS OF BRAND ALLIANCES
17:30 – 18:30
OPENING-NIGHT RECEPTION AT THE RADISSON BLU HOTEL
18:30 – 20:30
HOSTED BY CARLSON REZIDOR HOTEL GROUP
TUESDAY 4TH MARCH 07:45 – 16:00
07:45 – 08:30 BREAKFAST AND SPONSORS’ EXHIBITION
08:30 – 11:00 GENERAL SESSIONS
08:30 – 08:45 OPENING REMARKS
08:45 – 09:30 THE WORLD ACCORDING TO DR. ANDREW SENTANCE CBE, SENIOR ECONOMIC ADVISOR TO PwC
THE WORLD ACCORDING TO TALEB RIFAI, SECRETARY GENERAL, WORLD TOURISM ORGANIZATION
09:30 – 09:55 (UNWTO) AND DAVID SCOWSILL, PRESIDENT & CHIEF EXECUTIVE OFFICER, WORLD TRAVEL &
TOURISMCOUNCIL
09:55 – 10:45 THE WORLD ACCORDING TO THE GLOBAL CEOs
10:45 – 11:00 IHIF LIFETIME ACHIEVEMENT AWARD 2014
11:00 – 11:45 COFFEE BREAK AND SPONSORS’ EXHIBITION
11:45 – 12:45
BREAKOUT
SESSIONS
THE COUNTRY BOARDROOM
1: A FOCUS ON THE
ADRIATIC
THE DEVELOPMENT
BOARDROOM
5: THE DEVELOPMENT
TIMELINE
13:00 – 14:30 NETWORKING LUNCH
15:00 – 16:00
BREAKOUT
SESSIONS
THE COUNTRY BOARDROOM
9: A FOCUS ON
SOUTH AMERICA
THE DEVELOPMENT
BOARDROOM
13: OPERATORS GOT
TALENT
THE COUNTRY BOARDROOM
2: A FOCUS ON ITALY
AND EXPO 2015
THE LEGAL BOARDROOM
6: MANAGEMENT
CONTRACT DEBATE
AND DISPUTE
RESOLUTION
THE COUNTRY BOARDROOM
10: A FOCUS ON
RUSSIA
THE DEVELOPMENT
BOARDROOM
14: DESIGN TO BE
DIFFERENT – DESIGN
TO BE PROFITABLE
THE FINANCE BOARDROOM
3: HOTELS AS AN
ASSET CLASS
VERSUS OTHER REAL
ESTATE CLASSES
THE FUTURE LEADERSHIP
BOARDROOM
7: IHIF STUDENT
CHALLENGE –
DEVELOPING THE
FUTURE
THE FINANCE BOARDROOM
11: THE RELIABILITY
OF FEASIBILITY
STUDIES
THE LEGAL BOARDROOM
15: HOLY TRINITY IN
HOTEL MANAGEMENT
THE DEVELOPMENT
BOARDROOM
4: FRANCHISE
SOLUTIONS FOR
GROWTH
8: INDONESIA
TOURISM
INVESTMENT
OPPORTUNITY
THE FINANCE BOARDROOM
12: ONE FOOTPRINT,
MULTIPLE USES!
TUESDAY 4TH MARCH 16:00 – 20:30
16:00 – 16:30 COFFEE BREAK AND SPONSORS’ EXHIBITION
16:30 – 17:30
BREAKOUT
SESSIONS
THE COUNTRY BOARDROOM
16: AN OUTLOOK ON
SUB-SAHARA AFRICA
THE DEVELOPMENT
BOARDROOM
20: LUXURY BUDGET
– IS THIS AN
OXYMORON
THE COUNTRY BOARDROOM
17: AN OUTLOOK ON
SPAIN
THE LEGAL BOARDROOM
21: DESIGNING DEALS
FOR SUCCESSFUL
EXITS
THE FINANCE BOARDROOM
18: NEXT GENERATION
– WHAT IS REQUIRED
TO GET DEALS DONE
IN EUROPE
THE LEADERSHIP
BOARDROOM
22: INNOVATION
– A LEADERSHIP
IMPERATIVE
18:30 – 20:30 EVENING RECEPTION HOSTED BY THE HOTEL INTERCONTINENTAL BERLIN
WEDNESDAY 5TH MARCH
08:15 – 09:15
BREAKFAST
BREAKOUT
SESSION
THE FINANCE BOARDROOM
19: HOW DO YOU
MANAGE OVER-
RENTED HOTELS
THE D.A.CH.* BOARDROOM
IS THE FRANCHISE MODEL AN ATTRACTIVE INVESTMENT FOR HOTEL OPERATIONS IN THE D.A.CH.
LEISURE MARKET
08:15 – 08:45 BREAKFAST AND SPONSORS’ EXHIBITION
08:45 – 11:15 GENERAL SESSIONS
08:45 – 09:00 WELCOME BACK AND PRIZES
09:00 - 09:20
MEET THE FUTURE: WITNESS THE THINKING AND LEADERSHIP SKILLS THAT ARE SHAPING THE
DIRECTION OF THE INDUSTRY followed by the YOUNG LEADER AWARD
09:20 – 09:50 TOURISM MINISTERS TALK BUSINESS - WHAT THEY ARE DOING TO ATTRACT INVESTMENT
CHEQUE PRESENTATION TO EHL
09:50 – 10:30 OPERATORS AND OWNERS TALK BUSINESS
10:30 - 11:15 KEYNOTE ADDRESS
11:15 – 11:45 COFFEE BREAK AND SPONSORS’ EXHIBITION
11:45 – 12:45
BREAKOUT
SESSIONS
13:00 – 14:45 LUNCH
14:45 – 15:45
BREAKOUT
SESSION
THE FINANCE BOARDROOM
23: HOTEL REAL
ESTATE INVESTMENT
TRUSTS
THE D.A.CH.* BOARDROOM
– FINANCE
27: PARTNERSHIPS IN
GERMANY
THE D.A.CH.* BOARDROOM
NEW – TRENDS FORUM
15:00 – 15:45 IHIF PROPERTY MARKET
CONFERENCE ENDS
THE DEVELOPMENT
BOARDROOM
24: INNOVATION OF
THE WOW – CAN
HOTELS KEEP UP
WITH THE HOME
EXPERIENCE
THE D.A.CH.* BOARDROOM
28: “SHARING
ECONOMY” MEETS
THE HOTEL INDUSTRY
– OPPORTUNITIES
AND RISKS FOR THE
OPERATORS AND
INVESTORS
THE F&B AND SPA
BOARDROOM
25: MANAGEMENT OF
F&B AND SPA – WHAT
IS BEST
THE D.A.CH.* BOARDROOM
29: DESTINATION
RATING SYSTEM
THE D.A.CH.* BOARDROOM
26: HUMAN RIGHTS
AND FAIR WORK IN
HOSPITALITY
* D.A.CH. = GERMANY, AUSTRIA & SWITZERLAND PLEASE NOTE: THE PROGRAMME IS SUBJECT TO CHANGE

BRINGING THE WORLD OF HOTEL INVESTMENT TOGETHER
Monday 3rd March 2014
12:00 REGISTRATION AND SPONSORS’ EXHIBITION OPENS
13:30 – 17:30 GENERAL SESSIONS
13:30 – 13:45 WELCOME REMARKS AND CONFERENCE OVERVIEW
KERRY GUMAS President & Chief Executive Officer, Questex Media Group LLC
JONATHAN WORSLEY Chairman, Bench Events; Board Member, STR Global
13:45 – 14:15 THE ECONOMIC LANDSCAPE
Are we in a better place than 12 months ago What are the banana skins to look out for
DAVID FENTON Senior Economist, RBS
14:15 – 14:50 THE INDUSTRY LANDSCAPE
The analysts assess the year ahead.
ELIZABETH WINKLE Managing Director, STR Global
CHRIS DAY Managing Director, Christie + Co
FOLLOWED BY Q&A HOSTED BY
SIMON M. JOHNSON Specialist Markets, CBRE
14:50 – 15:30 INVESTORS RESPOND
15:30 – 15:50
TALK BACK 1
15:50 – 16:10
TALK BACK 2
16:10 – 16:30
TALK BACK 3
16:30 – 16:50
TALK BACK 4
DISRUPTIVE TECHNOLOGIES
The rise of collaborative consumption.
FRANK CROSTON Partner, Hamilton Hotel Partners
IN DISCUSSION WITH
ARNAUD BERTRAND Chief Executive Officer & Co-Founder, HouseTrip
CORPORATE SOCIAL RESPONSIBILITY
How does the industry tackle cultural sabotage
ANITA MENDIRATTA Founder & Managing Director, CACHET Consulting
IN DISCUSSION WITH
HON. LAZARO NYALANDU Deputy Minister for Tourism, United Republic of Tanzania
PREFERENCES AND OPPORTUNITIES OF THE CHINESE TRAVELLER
What do you need to be aware of
PRODUCTIVITY, MANAGEMENT COMPANIES AND VALUE CREATION
CLIVE HILLIER Chief Executive Officer, Vision Hospitality Asset Management
IN DISCUSSION WITH
ANDERS NISSEN Chief Executive Officer, Pandox AB
How are investors managing given the economic landscape
RUSSELL KETT Chairman, HVS – London Office
IN DISCUSSION WITH
DR. FRANK BILLAND Member of the Management Board, Union Investment Real
Estate GmbH
MIKE GOODSON Head of Hospitality, Abu Dhabi Investment Authority
MAJID MANGALJI Founder and President, Westmont Hospitality Group
JIM RISOLEO Executive Vice President and Managing Director Europe, Host
Hotels & Resorts
15:30 – 16:50 IHIF TALK-BACK SESSIONS
All the following discussions are in the format of a 20 minute question-andanswer
session.
16:50 – 17:30 KEYNOTE ADDRESS: BRAND BLUR - THE BENEFITS AND PERILS OF
BRAND ALLIANCES
PETER SHAINDLIN Chief Operating Officer, Halekulani Corporation
17:30 – 18:30
Make more contacts in an hour than a whole year’s worth of road trips! Meet,
exchange business cards and then move on to the next person. It’s a great way
to start your three days in Berlin. PLEASE REMEMBER TO BRING LOTS OF BUSINESS
CARDS FOR THIS SESSION. YOU WILL NEED THEM.
HOSTED BY:
MATTHEW WEIHS Managing Director, Bench Events
18:30 – 20:30 OPENING-NIGHT RECEPTION AT THE RADISSON BLU HOTEL
Hosted by Carlson Rezidor Hotel Group.
REMEMBER TO BRING PLENTY OF BUSINESS CARDS TO IHIF 2014
7

The 17th International Hotel Investment Forum | 3-5 March 2014
Tuesday 4th March 2014
07:45 – 08:30 BREAKFAST AND SPONSORS’ EXHIBITION
11:45 – 12:45 BREAKOUT SESSIONS
08:30 – 11:00 GENERAL SESSIONS
SESSION 1
A FOCUS ON THE ADRIATIC
08:30 – 08:45 OPENING REMARKS
08:45 – 09:30 THE WORLD ACCORDING TO DR. ANDREW SENTANCE CBE, SENIOR
ECONOMIC ADVISOR TO PwC
Rediscovering growth after the crisis. Are the major western economies starting
to pull out of the economic doldrums ushered in by the financial crisis What is
required to achieve sustainable growth Where should you invest today
09:30 – 09:55 THE WORLD ACCORDING TO TALEB RIFAI, SECRETARY-GENERAL,
WORLD TOURISM ORGANIZATION (UNWTO) AND DAVID SCOWSILL,
PRESIDENT & CEO, WORLD TRAVEL & TOURISM COUNCIL
HOSTED BY
ANITA MENDIRATTA Founder & Managing Director, CACHET Consulting
09:55 – 10:45 THE WORLD ACCORDING TO THE GLOBAL CEOs
Following on from PwC, WTTC and UNWTO, Michael Hirst discusses the world of
leadership, strategy and vision of leading CEOs.
MICHAEL HIRST OBE Consultant, CBRE Hotels
IN DISCUSSION WITH
JIM ABRAHAMSON President & Chief Executive Officer, Interstate Hotels & Resorts
SÉBASTIEN BAZIN Chairman & Chief Executive Officer, Accor
ERIC DANZIGER President & Chief Executive Officer, Wyndham Hotel Group
MICHAEL GLENNIE President & Chief Operating Officer, FRHI Hotels & Resorts
The
Country
Boardroom
Is the Adriatic a post-socialist chic destination
MIROSLAV DRAGIČEVIĆ Senior Partner, Horwath HTL Zagreb
IN DISCUSSION WITH
IVAN KUSALIĆ Project Director, Golf Park Dubrovnik
ALAN LEIBMAN Chief Executive Officer, Kerzner International
SAMIH SAWIRIS Chairman, Orascom Development
JAMES WILSON Managing Director, Azmont Investments
SESSION 2 A FOCUS ON ITALY AND EXPO 2015
The
Country
Boardroom
MARCO MALACRIDA President, RES Hospitality Business Developers and JV
Partner, STR Global Italia
IN DISCUSSION WITH
MAGDA ANTONIOLI Professor, Bocconi University and Special Advisor,
EU Commissioner on Tourism (European Commission)
ALFREDO MARIA DE FALCO Head of Financing & Advisory - Italy, UniCredit S.p.A
JOSEP EJARQUE Chief Executive Officer, Explora
GIORGIO PALMUCCI President Associazione Italiana Confindustria Alberghi and
Chief Executive Officer TH- Resorts , Hotelturist S.p.A.
JUSTIN SMATHERS Senior Director, Acquisitions & Development, Starwood Hotels
& Resorts Worldwide, Inc.
CONTINUED ON NEXT PAGE
10:45 – 11:00 THE IHIF LIFETIME ACHIEVEMENT AWARD
PRESENTED TO THE 2014 WINNER
IAN SCHRAGER Chairman & Chief Executive Officer, Ian Schrager Company
FOLLOWED BY A Q&A WITH
ÖMER ISVAN President, Servotel Corporation
11:00 – 11:45 COFFEE BREAK AND SPONSORS’ EXHIBITION
8 TO REGISTER AND FOR UPDATED INFORMATION VISIT www.berlinconference.com

BRINGING THE WORLD OF HOTEL INVESTMENT TOGETHER
Tuesday 4th March 2014 CONTINUED
SESSION 3
HOTELS AS AN ASSET CLASS VERSUS OTHER REAL ESTATE CLASSES
SESSION 6
MANAGEMENT CONTRACT DEBATE AND DISPUTE RESOLUTION
The
Finance
Boardroom
SESSION 4
The
Development
Boardroom
SESSION 5
The
Development
Boardroom
How does the current performance of hotel assets compare
SIMON OATEN Partner, Hospitality and Leisure, Deloitte
IN DISCUSSION WITH
MARK CLACY-JONES Vice President, Head of Index Research, IPD / MSCI
NAVNEET BALI Chief Executive Officer, Meininger Hotels
FABIO LONGO Executive Vice President, Sankaty Advisors
RENAUD JEZEQUEL Senior Vice President, Mergers and Acquisitions and Real
Estate Transactions, Accor
FRANCHISE SOLUTIONS FOR GROWTH
Low standardisation, easy conversion and the owner/operator value of an upscale
franchise.
CHRIS WORMALD Partner, Co-Head of Franchising, Field Fisher Waterhouse LLP
IN DISCUSSION WITH
DUNCAN BERRY Chief Executive Officer, Choice Hotels Europe, UK
NIMA DAVOODZADEH Vice President Development – Europe & UK, Wyndham Hotel Group
PATRICK FITZGIBBON Senior Vice President Development, Europe & Africa,
Hilton Worldwide
ROBERT HORNMAN Managing Director & Chief Executive Officer, Worldhotels
ARNOUD VINK Franchise Director France, Accor
THE DEVELOPMENT TIMELINE
Getting back to basics. Avoid mistakes through development and feasibility
studies. When to hire an architect and master planner.
MARC T. FINNEY Director, Head of International Hotels & Resorts, Colliers International
IN DISCUSSION WITH
BART CARNAHAN Senior Vice President Development & Acquisitions – EAME,
Starwood Hotels & Resorts Worldwide, Inc.
GRAHAM MITCHELL Senior Development & Asset Manager, McAleer & Rushe Group
ASHLEY SCOTT Senior Director, AECOM
ROBERT SHEPHERD Chief Development Officer - Europe, IHG
The
Legal
Boardroom
SESSION 7
The Future
Leadership
Boardroom
SESSION 8
A negotiation between owners and operators.
DEBATE CHAIR:
ROB SEABROOK Head of Hotel Transactions, Savills (UK) Ltd
FOR THE OWNERS:
SCOTT ANTEL Partner, DLA Piper Russia/CIS
BAHRAM SADR-HASHEMI Director, Azure Hotel Operations Ltd
FOR THE OPERATORS:
ARON LIBINSON Vice President Development, Russia and CIS, IHG
MATTHEW G. POHLMAN Partner, Goodwin Procter LLP
IHIF STUDENT CHALLENGE – DEVELOPING THE FUTURE
PARTICIPATING UNIVERSITIES INCLUDE:
• Ecole hôtelière de Lausanne • Cornell University School of Hotel Administration
• NHTV Breda University of Applied Sciences
HOSTED BY:
DEMIAN HODARI Professor of Strategic Management, Ecole hôtelière de Lausanne
INDONESIA TOURISM INVESTMENT OPPORTUNITY
13:00 – 14:30 NETWORKING BUFFET LUNCH
15:00 – 16:00 BREAKOUT SESSIONS
SESSION 9
The
Country
Boardroom
A FOCUS ON SOUTH AMERICA
Key drivers for investing in South America from those on the ground.
RAMIRO ALEM Chief Executive Officer, CAT-Cámara Argentina de Turismo
GILLES GONZALEZ Managing Director Latin America, NH Hoteles
Additional speakers to be confirmed.
CONTINUED ON NEXT PAGE
REMEMBER TO BRING PLENTY OF BUSINESS CARDS TO IHIF 2014
9

The 17th International Hotel Investment Forum | 3-5 March 2014
Tuesday 4th March 2014 CONTINUED
SESSION 10
A FOCUS ON RUSSIA
SESSION 12
ONE FOOTPRINT, MULTIPLE USES!
The
Country
Boardroom
From FIFA World Cup and Formula One to the Sochi Winter Olympics and 157
international branded hotels to open by 2017. What are the supply and demand
dynamics to enter this market And what about airlift
DMITRY TETIOUCHEV Partner, EY
The
Finance
Boardroom
Releasing returns through retail, hotel, residential and apart hotels.
JONATHAN HUBBARD Chief Executive Officer Northern Europe – Hotels and
Hospitality Group, Jones Lang LaSalle
IN DISCUSSION WITH
SESSION 11
The
Finance
Boardroom
IN DISCUSSION WITH
SAURABH CHAWLA Director of International Development and Acquisitions,
Louvre Hotels Group
VADIM PRASOV Managing Partner of Alliance Hotels & Vice President,
Restaurateurs and Hoteliers Federation, Russia
SERGEY SHPILKO Chairman, Moscow Committee for Tourism and Hospitality
ALEXANDER ZAPOPOZHSKY Deputy Chief Executive Officer, Strategy &
Investments, Airports of Regions
THE RELIABILITY OF FEASIBILITY STUDIES FOR INVESTMENT PURPOSES
How to improve the quality and use of feasibility studies for financing and
investment purposes.
ANDREAS LÖCHER Head of Acquisition & Sales Investment Management Hotels,
Union Investment Real Estate
IN DISCUSSION WITH
ZORAN BACIC Senior Partner & Managing Director, Horwath HTL Italy
PETR KULIC Vice President, Global Feasibility & Investment Analysis,
Hilton Worldwide
AHMER NAUSHAD Director – Asset Management and Business Planning,
Majid Al Futtaim Properties
CHRISTOF WINKELMANN Managing Director Special Property Finance,
Aareal Bank AG
SESSION 13
The
Development
Boardroom
SESSION 14
ANTON BAWAB Regional President, Viceroy Hotel Group
MARK DALIERE Partner, Hotels & Leisure, Dentons US LLP
SEAN C. WORKER Chief Executive Officer, BridgeStreet Worldwide
TODD G. WYNNE-PARRY Senior Vice President, Global Hotel Development and
Acquisitions, Trump Hotel Collection
OPERATORS GOT TALENT
Four hotel operators pitch to a judging panel of investors/consultants regarding a
hotel development.
IN THE CHAIR
THOMAS PAGE UK Head of Hotels & Leisure Group, CMS
OPERATORS
THIJS BRUGMAN Acquisition & Investment, CitizenM
THOMAS CORINTH Director Asset Management, Steigenberger Hotel Group
PAUL JOHNSON Chief Executive Officer, Kew Green Hotels
ANDREW SHAW Vice President Development UK & Ireland, Accor
JUDGES
MARC SOCKER Senior Director – Hotel Fund Management, Invesco Real Estate
MARTIN KANDRAC Managing Director, Mount Kellett
TIM HELLIWELL Head of Hotel Finance, Barclays Bank plc
DESIGN TO BE DIFFERENT – DESIGN TO BE PROFITABLE
The
Development
Boardroom
Assessing hotels that have successfully differentiated their products and bottom
lines through design. How does this work within the confines of brand parameters
RAJ CHANDNANI Vice President Strategy, WATG | Wimberly Interiors
Additional speakers to be confirmed.
CONTINUED ON NEXT PAGE
10 TO REGISTER AND FOR UPDATED INFORMATION VISIT www.berlinconference.com

BRINGING THE WORLD OF HOTEL INVESTMENT TOGETHER
Tuesday 4th March 2014 CONTINUED
SESSION 15
The
Legal
Boardroom
HOLY TRINITY IN HOTEL MANAGEMENT – ALIGNMENT OF OWNER, OPERATOR AND
LENDER INTERESTS
How to achieve this in a contract.
DAVID BAILEY Senior Director, CBRE Hotels
IN DISCUSSION WITH :
PHILIPPE BIJAOUI Vice President Development Europe, IHG
KAREN FRIEBE Partner, BLP
ANDREW TAYLOR Head of Leisure, RBS Commercial Banking
DR. EDWARD O. WOJAKOVSKI Chief Executive Officer, Tonstate
16:00 – 16:30 COFFEE BREAK AND SPONSORS’ EXHIBITION
16:30 – 17:30 BREAKOUT SESSIONS
SESSION 16
The
Country
Boardroom
AN OUTLOOK ON SUB-SAHARA AFRICA
Institutional investor versus the entrepreneur.
GILLIAN SAUNDERS Director - Global Leader Hotels and Tourism, Grant Thornton
IN DISCUSSION WITH
ALEX KYRIAKIDIS President & Managing Director, Middle East & Africa,
Marriott International
HANNAH R. MESSERLI Senior Private Sector Development Specialist/Tourism,
Africa Region, The World Bank Group
DENIS SORIN Chief Executive Officer, Mangalis Management Group
SESSION 17
The
Country
Boardroom
SESSION 18
The
Finance
Boardroom
SESSION 19
The
Finance
Boardroom
AN OUTLOOK ON SPAIN - MORE THAN LIGHT AT THE END OF THE TUNNEL
ALEXANDER RAE Development Manager, Wyndham Hotel Group
IN DISCUSSION WITH:
MARIANO BAUTISTA Partner, CMS Spain
ENRIQUE BENJUMEA Business Director, OHL Desarrollos (Owner/Developer of the
future Four Seasons Hotel & Residences Madrid)
HELENA BURSTEDT Director Transaction Advisory Services - Real Estate,
Hospitality and Leisure, EY
MARK HODDINOTT Executive Vice President Leisure Real Estate,
Melia Hotels International
NEXT GENERATION – WHAT IS REQUIRED TO GET DEALS DONE IN EUROPE
KERR YOUNG Associate Director, Christie + Co
IN DISCUSSION WITH :
LISA NEUBUESER Associate Director, Invesco Real Estate
CHARLES SCUDAMORE Principal, Hetherley Capital Partners
MATTHEW WALTON Relationship Director, Barclays - Hospitality & Leisure Team
TINA YU Senior Associate, KSL Capital Partners
HOW DO YOU MANAGE OVER-RENTED HOTELS
Is your old lease the best current option for the owner
SARAH BELL Partner, Grant Thornton
IN DISCUSSION WITH:
OLIVIER HARNISCH Executive Vice President & Chief Operating Officer,
The Rezidor Hotel Group
ALICE LOMBARD Senior Vice President - Asset Management & Real Estate, ACCOR
ALIS PAY Senior Associate, Clifford Chance.
CONTINUED ON NEXT PAGE
REMEMBER TO BRING PLENTY OF BUSINESS CARDS TO IHIF 2014
11

The 17th International Hotel Investment Forum | 3-5 March 2014
Tuesday 4th March 2014 CONTINUED
Wednesday 5th March 2014
SESSION 20
The
Development
Boardroom
SESSION 21
The
Legal
Boardroom
SESSION 22
The
Leadership
Boardroom
LUXURY BUDGET – IS THIS AN OXYMORON
What are the prospects for budget hotels with a twist How are they doing
things differently
RUTHANNE TERRERO Vice President/Editorial Director, Hospitality + Travel Group
IN DISCUSSION WITH:
FELICITY BLACK-ROBERTS Senior Director, Development Western Europe,
Starwood Hotels & Resorts Worldwide, Inc.
MICHAEL LEVIE Chief Operating Officer, CitizenM
HORST SCHAFFER Management Board Member, Motel One Development GmbH
DESIGNING DEALS FOR SUCCESSFUL EXITS
Options to terminate contracts on sale and what you need to look for.
CHARLES HUMAN Managing Director, HVS Hodges Ward Elliott
IN DISCUSSION WITH
ANDY LANCASTER Head of Hotels, UK Sector Coverage, RBS
GABRIEL PETERSEN Managing Director - Real Estate, Blackstone
DESMOND TALIJARD Managing Director – Hotels, London & Regional Properties
ELIE YOUNES Senior Vice President, Head of Group Development,
The Rezidor Hotel Group
INNOVATION – A LEADERSHIP IMPERATIVE
Everyone is innovative, but you just don’t know it!
RAY BIGGER People & Productivity Architect, Think8
08:15 – 09:15 BREAKFAST BREAKOUT SESSION
The
D.A.CH.*
Boardroom
IS THE FRANCHISE MODEL AN ATTRACTIVE INVESTMENT FOR HOTEL
OPERATIONS IN THE D.A.CH. LEISURE MARKET
08:15 - 08:45 BREAKFAST AND SPONSORS’ EXHIBITION
08:45 – 11:15 GENERAL SESSIONS
08:45 - 09:00 WELCOME BACK AND PRIZES
09:00 – 09:20 MEET THE FUTURE: WITNESS THE THINKING AND LEADERSHIP SKILLS
THAT ARE SHAPING THE DIRECTION OF THE INDUSTRY
FOLLOWED BY
THE YOUNG LEADER AWARD
* D.A.CH. = GERMANY, AUSTRIA & SWITZERLAND
CONTINUED ON NEXT PAGE
18:30 – 20:30 EVENING RECEPTION HOSTED BY THE HOTEL
INTERCONTINENTAL BERLIN
12 TO REGISTER AND FOR UPDATED INFORMATION VISIT www.berlinconference.com

BRINGING THE WORLD OF HOTEL INVESTMENT TOGETHER
Wednesday 5th March 2014 CONTINUED
09:20 – 09:50 TOURISM MINISTERS TALK BUSINESS - WHAT THEY ARE DOING TO
ATTRACT INVESTMENT
H.E. MARI ELKA PANGESTU Minister of Tourism and Creative Economy,
Republic of Indonesia
H.E. DR. LAHCEN HADDAD Tourism Minister, Kingdom of Morocco
Additional ministers to be confirmed.
CHEQUE PRESENTATION TO EHL
09:50 – 10:30 OWNERS AND OPERATORS TALK BUSINESS
Three operators and their owners discuss partnership. How do you
structure communications with your owners and nurture relationships for
sustainable growth
CHRISTOPH HÄRLE Chief Executive Officer Continental Europe - Hotels &
Hospitality, Jones Lang LaSalle
IN DISCUSSION WITH
AMY MCPHERSON President & Managing Director, Europe,
Marriott Hotels International
PETR CHITIPAKHOVYAN President, CH-Group
WOLFGANG M. NEUMANN President & Chief Executive Officer, The Rezidor Hotel Group
JEAN-PHILIPPE CHOMETTE Founder & Chief Executive Officer, Algonquin
FEDERICO GONZALEZ TEJERA Chief Executive Officer, NH Hoteles
RICCARDO DALLOLIO Sector Head Alternatives and Special Situations,
AXA Real Estate Investment Managers
11:45 – 12:45 BREAKOUT SESSIONS
SESSION 23
The
Finance
Boardroom
SESSION 24
The
Development
Boardroom
HOTEL REAL ESTATE INVESTMENT TRUSTS
U.S. asset managers have favoured REITS, but what about Europe and elsewhere
and what are the legal implications
BRUNO JUIN Director, BNP Paribas Real Estate Hotels
IN DISCUSSION WITH
KARL BADSTUBER Senior Hotel Specialist, Axa Real Estate
CARMEN HUI Senior Vice President – Acquisitions, Europe, Host Hotels & Resorts Ltd
DOUGLAS A. KESSLER President, Ashford Hospitality Prime and Ashford
Hospitality Trust
GAËL LE LAY Deputy Chief Executive Officer of Foncière des Murs, Foncière des Régions
INNOVATION OF THE WOW – CAN HOTELS KEEP UP WITH THE HOME EXPERIENCE
Hotels traditionally were places of innovation where guests would marvel at the
technology. Following the financial boom and technology revolution, can hotels
replicate the home experience for the guest
SIMON I’ANSON VP Business Development, Swisscom Hospitality Services
IN DISCUSSION WITH
CHRIS BOULTON Chief Executive Officer, Yoo Group
MARKUS LEHNERT Vice President, International Hotel Development,
Marriott International
KEVIN UNDERWOOD Global Leader of Leisure and Culture, AECOM
FRANK WOLFE Chief Executive Officer, Hospitality Financial & Technology Professionals
10:30 – 11:15 KEYNOTE ADDRESS
11:15 – 11:45 COFFEE BREAK AND SPONSORS’ EXHIBITION
SESSION 25
The
F&B and Spa
Boardroom
MANAGEMENT OF F&B AND SPA – WHAT IS BEST
Are hoteliers the best people to manage your F&B and spa facilities How far can
you go with leasing out space What is the right balance
SUSAN HARMSWORTH MBE Chief Executive Officer, ESPA International (UK) Ltd
PAUL PISANI Senior Vice President Development, Corinthia Hotels
Additional speakers to be confirmed.
CONTINUED ON NEXT PAGE
REMEMBER TO BRING PLENTY OF BUSINESS CARDS TO IHIF 2014
13

The 17th International Hotel Investment Forum | 3-5 March 2014
Wednesday 5th March 2014 CONTINUED
SESSION 26
The
D.A.CH.*
Boardroom
SESSION 27
The
D.A.CH.*
Boardroom
SESSION 28
HUMAN RIGHTS AND FAIR WORK IN HOSPITALITY
A growing demand from investors, your clients and the public - but who will
pay the bill
KLAUS LENGEFELD Sector Leader Tourism, GIZ
IN DISCUSSION WITH
HIRAN COORAY Managing Director, Jetwing Hotels Ltd
WOLFGANG WEINZ Hotels, Catering and Tourism Senior Specialist,
ILO International Labour Organization
VALENTINA ZEISLER Vice President Manufacturing Industry, Services, DEGInvest
PARTNERSHIPS IN GERMANY
Successful growth strategies in Germany: the importance of strategic
partnerships.
ULF TEMPLIN Managing Partner, PKF hotelexperts GmbH, Munich
IN DISCUSSION WITH
RUI BARROS Senior Vice President & Managing Director, Europe, Middle East &
Africa, Wyndham Hotel Group
ROLF BERG Vice President Business Development, Steigenberger Hotel Group
“SHARING ECONOMY” MEETS THE HOTEL INDUSTRY – OPPORTUNITIES AND RISKS
FOR THE OPERATORS AND INVESTORS
13:00 – 14:45 LUNCH
14:45 – 15:45 BREAKOUT SESSION
The
D.A.CH.*
Boardroom
TRENDS FORUM
Each speaker will focus on the future of the hospitality sector for up to 10 minutes
addressing service changes, branding and web presence, among other topics.
15:00 – 15:45 IHIF PROPERTY MARKET
Do you have a project under development or in the pipeline
Following our success last year we will once again be holding our Property Market
on Wednesday 5th March, dedicated to showcasing some of the very best projects
and opportunities. If you have a project under development that you would like to
display at the IHIF, please contact Tess Pearson at tpearson@questex.com.
CONFERENCE ENDS
The
D.A.CH*.
Boardroom
SESSION 29
The
D.A.CH.*
Boardroom
“Sharing Economy” as a new hotel business model Why is the Airbnb concept so
successful, and how can the hotel owners adapt the idea of it
DESTINATION RATING SYSTEM
The HAI “Hotel Attractiveness Index” – understanding the D.A.CH. rating system for
owners and investors.
* D.A.CH. = GERMANY, AUSTRIA & SWITZERLAND
14 TO REGISTER AND FOR UPDATED INFORMATION VISIT www.berlinconference.com

BRINGING THE WORLD OF HOTEL INVESTMENT TOGETHER
THANKS TO THE IHIF ADVISORY BOARD
From the very outset of producing IHIF, our mission was to create the hotel investment event for the industry by the industry.
IHIF relies on support from our sponsoring companies and our advisory board to help generate an event that addresses the
most topical concerns and issues and delivers the most up-to-date and relevant opportunities and solutions.
We would like to thank the advisory board for their help with shaping IHIF in 2014:
David Bailey, Senior Director, CBRE Hotels • Nawfal Bendefa, Managing
Director, Actif Invest • Andrea Brandenberger, Director, Business
Development, Analysis and Strategic Planning, Carlson Rezidor Hotel Group
• Juan Corvinos, Development Manager Europe & Africa, Hilton Worldwide
• Nima Davoodzadeh, Vice President Development – Europe & UK, Wyndham
Hotel Group • Andreas Ewald, Director - Real Estate M&A and Capital
Markets Services Ernst & Young • Marc Finney, Director - International Hotels
and Resorts, Colliers International • Richard Garland, Director of Business
Development, Richmond International Design • Abigail Goldsborough,
Director of Development Marketing, Europe, IHG • Kerry Gumas, President
and Chief Executive Officer, Questex Media Group LLC • Christoph Hager,
Associate Director Development Europe, Starwood Hotels & Resorts
Worldwide, Inc • Tim Helliwell, Head of Hotel Finance, Hospitality &
Leisure Team, Barclays • Robert Herr, Area General Manager, IHG Berlin
• Simon I’Anson, Vice President Global Marketing, Swisscom Hospitality
Services • Omer Isvan, President, Servotel Corporation • Bruno Juin, Director,
BNP Paribas Real Estate Hotels • Puneet Kanuga, Associate Director, HVS
Hodges Ward Elliott • Wilma Kellermann-Baans, Vice President Business
Development, Steigenberger Hotel Group • Tuomas Laakso, Vice President
International Hotel Planning, Marriott International • Jonathan Leah,
Senior Associate, Woods Bagot • Andreas Loecher, Head of Acquisition
& Sales Investment Management Hotels, Union Investment Real Estate
Our aim with IHIF is to provide a platform where
the global hotel industry can share ideas, learn
about trends and forecasts, make announcements
and do deals. The event is shaped with the help
of an outstanding advisory board and by our
sponsoring companies who are all influential in the
industry, and I would like to thank them for their
continued support and dedication.
Kerry Gumas, President and Chief Executive Officer,
Questex Media Group LLC
GmbH • Ian Mackie, Vice President of Spa Operations, ESPA International
• Peter Malone, Madison Mayfair • Christabelle Morgan-Desouches,
Vice President Marketing & Communication Hotel Development, Accor
• Muriel Muirden, Vice President of Strategy, WATG • Michael O’Hare,
Managing Director, Horwath HTL • Joanne Owen, Partner, DLA Piper
• Thomas Page, UK Head of Hotels & Leisure Group, CMS • Adam Powell,
Director, Travel Hospitality and Leisure, Deloitte • Elizabeth Winkle,
Managing Director, STR Global • Jacob Rasin, Analyst - Business Intelligence,
Pandox AB • Michel Rochat, General Director, Ecole hÔteliere Lausanne •
Bahram Sadr-Hashemi, Director, Azure Hotel Operations Ltd • Ashley Scott,
Senior Director, AECOM • Andreas Scriven, Director and Head of
Consultancy, Christie + Co • Saar Sharon, Vice President, Asset Management,
Park Plaza Hotels Europe • Marc Socker, Senior Director - Hotel Fund
Management, Invesco Real Estate • Tim Stoyle, Head of Hotel Valuations,
Savills • Andrew Taylor, Head of Leisure, RBS Commercial Banking
• Sandra Thiel, Partner, Clifford Chance • Robert van der Graaf, Regional Vice
President Full Licence EMEA, WorldHotels AG • Angus Wade, Executive Vice
President - Hotels & Hospitality Group, Jones Lang LaSalle • Willy Weiland,
Managing Director, Solutions dot WG • Michael Widmann, Managing Director,
PKF hotelexperts GmbH • Dr. Edward O. Wojakovski, Chief Executive Officer,
Tonstate • Sean Worker, Chief Executive Officer, BridgeStreet Worldwide
• Jonathan Worsley, Chairman, Bench Events
BECOME AN IHIF SPONSOR
Do you want to position your company as a leader
and take every opportunity to put your brand or
product in front of a very lucrative audience
We can help. IHIF is the leading global meeting place for the
hotel investment community. By becoming a sponsor, your
company will be given the very best possible opportunities to
position itself to the worldwide industry. A partnership with
us isn’t just for three days! In addition to all the benefits and
opportunities you will have at IHIF in March, you will be invited
to our sponsors’ dinner held in london and to our advisory board
meeting in Lausanne. Both events have a very exclusive audience
and are open only to sponsoring companies. Promotion of your
company begins as soon as you commit to sponsorship, so the
sooner you sign up, the more promotion you will get.
Call us to discuss: +44 (0)1372 466579
REGISTER FOR IHIF
At: www.berlinconference.com
or by calling: +44 (0)1462 490609
Please visit our website for current registration prices and
offers. Your registration fee includes: Two evening receptions
Two lunches Refreshment breaks Access to the pre-event
IHIF contact system Access to all educational sessions
Access to the Exhibition
ACCOMMODATION
Attendees of IHIF are entitled to a special rate at a selection of
hotels. Details will be sent when you register. Early booking is
advisable.
REMEMBER TO BRING PLENTY OF BUSINESS CARDS TO IHIF 2014
15

Please join us at our other events
World–class conferences…
aimed at bringing the hotel industry together in spectacular locations to deliver
the very best educational programmes, outstanding networking opportunities and
the most senior level professionals from all areas of the industry.
Brasil Hospitality Investment Conference
5 May 2014 | Sao Paulo, Brasil
www.ihifbrasil.com
Asia Pacific Hotel Investment Forum
20-21 May 2014 | Bangkok, Thailand
www.ihif.questexevents.net
CATHIC
TURKEY & NEIGHBOURS
HOTEL INVESTMENT
CONFERENCE
Turkey & Neighbours Hotel Investment Conference
9-10 June 2014 | Istanbul, Turkey
www.cathic.com
Our industry is as much about meeting people and finding out
what they are up to as anything else, and you can do that here
in Berlin. Everyone is at IHIF and you’ve got a chance to share
time with the folks that are actually delivering the results on
the ground. You can’t beat that experience, its fantastic.
Nick Van Marken, Global Head - Travel, Hospitality & Leisure Industry Group,
Deloitte LLP
RHIC
RUSSIA & CIS
HOTEL INVESTMENT
CONFERENCE
Asia Pacific Tourism Destination Investment Conference
October 2014 | Singapore
www.tdiasia.questexevents.net
Russia & CIS Hotel Investment Conference
20-22 October 2014 | Moscow, Russia
www.russia-cisconference.com
FOR MORE INFORMATION ABOUT OUR EVENTS, PLEASE CONTACT:
Tess Pearson Questex Hospitality + Travel
E: tpearson@questex.com | Tel : +44 (0)1372 466579
North America Hotel & Tourism Investment Conference
November 2014 | Chicago, IL USA
www.nathic.com
berlinconference.com
HOSTED BY
IN ASSOCIATION WITH