CORPORATE BRAND IDENTITY - Meritor

CORPORATE BRAND IDENTITY

CORPORATE BRAND IDENTITY 

1 

CONTENTS 

Meritor Brand 2 

Meritor Logomark 3 

Spacing 4 

Sizing 5 

Incorrect Usage 6 

Meritor Logomark Colors 7 

Background Contrast 8 

Incorrect Contrast 9 

Brand Family Colors 10 

Typography 11 

Stationery 12 

Business Cards 17 

Email Signatures 18 

Brand Hierarchy 19 

Visual Language 20 

Format Grids 21 

Specifications 22 

Product Color Bands 23 

Literature 24 

Sell Sheets 26 

Catalogs 28 

Advertising 29 

Partial Page Ads/Banners 30 

Product Identification 31 

and Naming 

Unacceptable IDs 32 

Use of Trademark 33 

Facility Standards 34 

Exhibits and Displays 35 

Banners 36 

Merchandise 37 

Euclid 38 

Logomark and Spacing 38 

Color System 39 


Mascot 42 

Logomark, Spacing and 

Corporate Affiliation 42 



Trucktechnic 45 

Logomark, Spacing and 

Corporate Affiliation 45 


Format Grids–Trucktechnic 47 

Format Grids–Aftermarket 48 

Contact Information 49

CORPORATE BRAND IDENTITY 

2 

MERITOR BRAND 

More than 100 years of product innovation, technological advancement 

and exceeding customer expectations have earned the Meritor brand 

the ability to communicate the very qualities we want associated with 

our company and our products. 

We operate on many landscapes, and in many languages. But the brand 

message we convey, both internally and externally, must be recognizable 

and consistent in order to strengthen the Meritor name, our brands and 

our products. 

As a result, our sales and marketing efforts are built on the foundation 

of powerful brand equity — but only through the correct and proper usage 

of our identity can we maximize its impact. 

Today, as we focus on the Commercial Truck, Industrial and Aftermarket 

markets, promoting an appropriate and consistent use of the Meritor brand 

will be more important than ever before. Our well-respected brand is 

our most valuable asset, and serves as our introduction in any forum. 

Our global footprint is broad and growing, and we continue to position 

ourselves to take advantage of strengthening business opportunities 

worldwide. 

In this branding and identity standards manual, you will find guidelines 

for using our brand identity in a variety of communication and media 

platforms. These identity and graphic guidelines fully support our corporate 

and product and service brands, helping each to maintain its individual 

equity while aligning with the Meritor corporate brand identity. 

Please do not deviate from the graphic standards outlined in this 

manual. Our brand equity will not only remain powerful but will flourish 

and grow if it is presented consistently. 

If you have any questions regarding our brand identity and this 

standards manual, please contact a member of the Communications team. 

Chip McClure 

Chairman of the Board, CEO & President

MERITOR LOGOMARK 3 

These are the official logomarks of Meritor, Inc. They are the cornerstone of 

our brand identity and the visual expression of our corporate personality. 

The Meritor logotype and symbol should not be altered in any way from 

these approved versions. 

Meritor Logomark 

• The Meritor bull symbol combines with the Meritor logotype to 

create the preferred signature for Meritor products 

• Two logomark versions, a vertical and a horizontal, provide flexibility 

and allow the mark to fit well into multiple applications, and are the 

official logomarks. However, the vertical version is preferred 

• The logotype and bull may be used individually, but when used 

together, they should not be changed from these two versions 

s Vertical logomark 

Meritor Logotype Without the Bull 

• The Meritor logotype may be used without the bull symbol if a 

compelling reason exists to do so, such as production limitations, 

size limitations or cultural sensitivity 

s Horizontal logomark 

Meritor Bull Without the Logotype 

• Internally, the bull symbol may be used alone on special occasions 

as a decorative element or for executive gift items used to represent 

the brand in a non-commercial way 

s Meritor logotype 

• Any external use of the bull symbol alone should be limited to 

carefully considered applications such as a dimensional logomark 

for trade show displays 

s Meritor bull symbol


Spacing Around the Logomark 

The Meritor logomark will communicate most effectively and powerfully 

in most applications when it is surrounded by an area of clear space free 

of text, symbols, logos and other graphic elements. 

The clear space should minimally be the height or width of the “M” in 

Meritor on any side of the logomark. To help guarantee that the logomark 

has visual importance, no graphic element should infringe on this space. 

s Determining clear space around the vertical logomark 

s Determining clear space around the horizontal logomark 

s Determining clear space around the Meritor logotype


Logomark Sizes 

On materials such as business cards and letterhead, standard sizes are 

specified. However, many items require minimum size limitations and 

judgement to decide which size logomark will reproduce the best and 

appear the most consistent. 

Minimum Size 

To maintain visual clarity, especially in the bull symbol, a vertical 

or horizontal logomark, with the word MERITOR at 1.125” wide, is the 

minimum size the logomark should be printed. 

In situations where the logomark is to be used at a small size and 

the readability or reproduction quality of the ® would be compromised, 

the ® may be omitted. 

Ad / Brochure / Sell Sheet 

Ads, brochures and sell sheets (8.5 x 11”) use a logomark with the word 

MERITOR at 2.125” wide. 

1.125” 

s Minimum size and business card logomark at actual size 

Business Card 

Business cards use the horizontal logomark with the word 

MERITOR at 1.125” wide. 

2.125” 

s 8.5 x 11” brochure, ad and sell sheet logomarks at actual size 

Letterhead / Envelope 

Letterheads and envelopes use a horizontal logomark with 

the word MERITOR at 1.5” wide. 

Size Consistency 

To achieve consistency, use a common logomark size on materials 

of a similar nature. For example, a shirt, jacket and cap should use the same 

size logomark. Another way to create consistency is to use a logomark that 

is sized to the nearest inch or half inch across similar materials. 

1.5” 

s Letterhead / Envelope logomark at actual size


Incorrect Logomark Usage 

The Meritor logomark must not be changed, distorted or violated in 

any way. The following examples represent common logomark violations. 

/ 

S 

FTBALL TEAM 

s Do not place type or other 

elements within the logomark’s 

clear space 

s Do not stretch or skew 

the logomark 

s Do not use the logomark 

as part of a sentence 

/// 

At 

we work for you 

s Do not crop the logomark or 

bleed it off the edge of a page 

/ 

s Do not alter letter spacing or 

placements of the bull and 

trademark ® 

s Do not condense or 

compress the logomark 

/ 

s Do not place graphics or 

busy patterns around the 

logomark that obscure it 

/ / 

s Do not outline the logomark 

/// 

s Do not combine the logomark 

with other elements or shapes 

to make a new logo 

s Do not use colors other than 

the official Meritor colors 

for the logomark 

s Do not place the logomark 

on photographic imagery 

that compromises legibility 

or impact

LOGOMARK COLORS 7 

Meritor Logomark Colors 

The Meritor logomark can only be printed using two colors or a single color. For the 

two-color version, the bull symbol prints red (Pantone* 201) and the Meritor logotype 

prints gray (Pantone Cool Gray 10). Solid red, black, gray or white (reversed out of 

background) are used for the one-color version. No other color variations are permitted. 

* PANTONE is a registered trademark of 

Pantone Inc. The colors displayed on this page 

are simulations of colors in the PANTONE 

Matching System. For accuracy to the Pantone 

Color Standards, refer to the current edition 

of the PANTONE Formula Guide. 

Two-color logomarks: 

Single-color logomarks: 

Pantone 201 

Process Color C0 M100 Y63 K29 

RGB Formula R178 G8 B56 

Web-Safe-Hex B2 08 38 

Cool Gray 10 

Process Color 

RGB Formula 

Web-Safe-Hex 

C0 M0 Y0 K65 

R118 G120 B123 

76 78 7B 

Black 

Process Color C0 M0 Y0 K100 

RGB Formula 

R0 G0 B0 

Web-Safe-Hex 00 00 00


Background Color Contrast 

To maintain legibility of the Meritor logomark, the background color 

must provide enough contrast so the logomark appears legible against 

the color. 

Contrast is key when choosing a color background on which the 

Meritor logomark will be placed. The examples below demonstrate 

how using color contrast can appropriately highlight the Meritor 

logomark when used with Meritor red, Meritor gray and black as 

background colors. 

t Logomarks with correct color contrast


Incorrect Background Color Contrast 

The Meritor logomark may actually be obscured when there is not 

enough contrast. The incorrect uses of the Meritor logomark illustrated 

below represent legibility being compromised by not enough color contrast 

between the Meritor logomark and the background colors. 

In addition, the background color choices should always reinforce the 

recognition and strength of Meritor brand colors—Meritor red and Meritor 

gray, the Meritor brand family colors identified with Meritor sub-brands and 

the colors of Meritor product groups (as discussed on the following page). 

The legibility of the Meritor logo should always be maintained when used 

with the Meritor brand family colors. Incorrect uses of the Meritor logomark 

with brand family colors is shown below. 

The colors of orange and violet/purple should never be used in 

communications. In addition, Meritor red should never be screened, 

as the result may appear pink. It should always be used full strength. 

These incorrect color uses are also shown below. 

t Logomarks with incorrect brand family color contrast 

t Logomarks with incorrect brand family color contrast 

Background: Euclid, Mascot or Trucktechnic Red 

//// 

Background: 

//// 

Euclid or Mascot yellow 

Background: Meritor WABCO blue 

////

BRAND FAMILY COLORS 10 

Meritor Brand Palettes 

The Meritor brand companies and product groups all have specific 

color standards specified to express the particular brand. The colors will 

be used in marketing communications materials such as print literature, 

Corporate Brand Identity 

31 

advertising and electronic communications to reinforce the brand image 

The Meritor WABCO Logo 

Logo with Tag Line 

and awareness of the product line. The colors of the various Meritor 

brand companies need to be maintained to continue to build consistency 

across communications and maintain their brand. The Meritor product 

group accent color palette is developed to unify product groups and is 

further described on pages 21-23. 

The Meritor WABCO logo is the primary identifier that represents our 

company, our products and our people. To provide a consistent, quality 

image, the logo must be used in a consistent manner. Use of the logo 

Meritor standards Sub-Brand will ensure that the brand identity of Company Meritor WABCO will be Colors 

communicated properly. 


The Meritor WABCO logo with the tag line is to be used in select 

communications by the marketing department for brand promotion. 

This will ensure communication of the brand promise “Innovation That 

Delivers.” Brand promotion does not apply to corporate stationary, 

business cards, etc. 

Freestanding Logo 

The freestanding Meritor WABCO logo is to be used on promotional 

items, components and corporate stationary, business cards, etc. 

Logo Art Files 

The logo may not be recreated, altered or manipulated in any way. 

Only files provided by Meritor WABCO or ArvinMeritor TM should 

be used. 


a brand a brand 

Meritor Defense 

Pantone 201 

C0 M100 Y63 K29 

Meritor WABCO 

Cool Gray 10 

C0 M0 Y0 K65 

Euclid 

Pantone 485 

C0 M100 Y100 K0 

MASCOT 

Pantone 485 

C0 M100 Y100 K0 

Trucktechnic 

Pantone 1797 

C0 M100 Y100 K4 

Euclid 

Process Yellow 

C0 M0 Y100 K0 

MASCOT 

Pantone 3945 

C0 M3 Y85 K0 

Meritor Defense 

Cool Gray 10 

C0 M0 Y0 K65 

Meritor WABCO 

Pantone 293 

C100 M56 Y0 K0 

Black C0 M0 Y0 K100 

Black C0 M0 Y0 K100 

Trucktechnic 

Pantone 431 

C11 M0 Y0 K64 

Meritor Product Group Accent Color Palette 

Aftermarket Red 

Pantone 201 

C0 M100 Y63 K29 

Defense Khaki 

Pantone 7503 

C0 M12 Y35 K25 

Industrial Bronze 

Pantone 723 

C0 M38 Y94 K19 

Trailer Blue 

Pantone 647 

C94 M43 Y0 K38 

Truck Silver 

Cool Gray 10 

C0 M0 Y0 K65

TYPOGRAPHY 11 

Primary Corporate Font 

Helvetica is the primary corporate typeface. It is a versatile font family, 

available in many weights, all compatible with the Meritor logomark. 

The style-neutral nature of Helvetica complements the logomark, but 

does not compete with it. All styles of Helvetica are approved for use, 

including italic, condensed and extended versions. 

Arial is a font developed by Microsoft to simulate Helvetica. In many 

Microsoft applications such as PowerPoint and Word, Arial is available 

where Helvetica may not be. Arial may be used in these applications, but 

because it lacks the subtle refinements of Helvetica, Arial should not be 

used for business cards, signage, brochures or other marketing materials 

that require the unique qualities of Helvetica. 

This is Helvetica 

Helvetica Light 

Helvetica Bold 

Helvetica Black 

Helvetica Light Condensed 

Helvetica Bold Condensed 

Helvetica Compressed 

Helvetica Neue Ultra Light 

Helvetica Neue 37 Thin Condensed 

Helvetica Neue 

77 Bold Condensed Oblique

STATIONERY 12 

Corporate Letterhead Specifications 

Paper stock specified is FSC Certified and made carbon neutral, 

reinforcing Meritor’s commitment to the environment. 

The letterhead layout below is shown at actual size 

Size 

8.5 x 11” 

Stock 

Neenah Classic Linen 

24lb Solar White 

Logotype size 

The word MERITOR is 1.5” wide 

Logomark Colors 

PMS 201 and Cool Gray 10 

Address Block 

8/10 Helvetica Neue Light 

Flush left 

Black 

Website 

8/10 Helvetica Neue Bold 

Flush left 

Black 

1” 

1.5” 

2” 

Legal Business Name 

Address Line One 

Address Line Two 

City, State 00000 Country 

1” 

1.75” 

Dateline 

meritor.com 

First M. Lastname 

Company 

Address 

City, State 00000 

Dear Firstname: 

Together, the best work of these two icons of typography results in a cohesively designed typeface 

suited to a broad spectrum of typographic needs. But the Bulmer types did more than imitate the starkness 

of the modern-style Didot-Bodoni types. By condensing the letterforms, giving the strokes higher 

contrast, and bracketing the serifs slightly, Martin made his typefaces both beautiful and practical. 

You’ll often see Bulmer in use as a display face because of its high contrast and distinctive letter

STATIONERY 13 

A4 Corporate Letterhead 

Specifications 



The letterhead layout below is shown at actual size 

Size 

210 x 297mm 

Stock 



Logotype size 

The word MERITOR is 38mm wide 



Address Block 


Flush left 

Black 

Website 


Flush left 

Black 

25mm 

38mm 

50mm 





25mm 

108mm 

Dateline 

meritor.com 


Company 

Address 




suited to a broad spectrum of typographic needs. But the Bulmer types did more than imitate the 

starkness of the modern-style Didot-Bodoni types. By condensing the letterforms, giving the strokes 

higher contrast, and bracketing the serifs slightly, Martin made his typefaces both beautiful and practical.

STATIONERY 14 

Personalized Letterhead Specifications 

Size 

8.5 x 11” 

Logo size 


Type Color 

Black 

Phones 


Stock 



Logo Colors 


Name 


Title 

8/10 Helvetica Neue Light Italic 

Address Information 


Website 


1” 1.5” 

2” 

2” 

1.75” 

Dateline 

First Lastname 

Senior Title 

000.000.0000 tel 

000.000.0000 fax 

000.000.0000 mobile 

firstname.lastname@meritor.com 





meritor.com 

1” 


Company 

Address 




suited to a broad spectrum of typographic needs. But the Bulmer types did more than imitate the starkness 

of the modern-style Didot-Bodoni types. By condensing the letterforms, giving the strokes higher 

contrast, and bracketing the serifs slightly, Martin made his typefaces both beautiful and practical. 

You’ll often see Bulmer in use as a display face because of its high contrast and distinctive letter

STATIONERY 15 

Corporate Envelope Specifications 



The envelope layout below is shown at actual size 

Size 

9.5 x 4.125” 

Stock 



Logotype size 




Address Block 


Black 

.375” 

1” 1.5” 





.75”

STATIONERY 16 

DL Corporate Envelope Specifications 



The envelope layout below is shown at actual size 

Size 

220 x 110mm 

Stock 



Logotype size 

The word MERITOR is 38mm wide 



Address Block 


Black 

25mm 

38mm 

9.5mm 





19mm

STATIONERY 17 

Corporate Business 

Card Specifications 

International Corporate 

Business Card Specifications 

If printing business cards on two sides, repeat format on reverse side. 

The card layout below is shown at actual size 

Size 

3.5 x 2” 

Text Color 

Black 

Size 

87 x 54mm 

Text Color 

Black 

Stock 

Eastern Fine Paper 

Medium Plate 

80lb White 

Logotype size 




Name 

7/7.5 Helvetica Neue Bold 

Title 

7/7.5 Helvetica Neue Light Italic 

Address Block 

7/7.5 Helvetica Neue Light 

Main Phone 


Stock 

Eastern Fine Paper 

Medium Plate 

80lb White 

Logotype size 

The word MERITOR is 28.5mm wide 



Name 


Title 

7/7.5 Helvetica Neue Light Italic 

Address Block 


Main Phone 


Additional Phones & Email 


Additional Phones & Email 


.67” 1.125” 

17mm 

28.5mm 

.5” 

.375” 

13mm 

9.5mm 


Title Line One, Group or Division 

Optional Title Line Two, Department 





tel: 000.000.0000 

fax: 000.000.0000 

mobile: 000.000.0000 

email: Firstname.Lastname@meritor.com 


Title Line One, Group or Division 






tel: +00 0000 000000 

fax: +00 0000 000000 

mobile: +00 0000 000000 

email: Firstname.Lastname@meritor.com

EMAIL SIGNATURES 18 

Email Signature Specifications 

Email signatures should be professional and consistent in content and 

appearance. Microsoft ® Outlook provides the option of creating a signature 

that will appear on every new email. 

Arial is the preferred font and 

black is the preferred color for use 

in the corporate signature. 

E-mail Closings 

Name 

10pt Arial Bold 


Title Line One 


000.000.0000 tel 

Meritor, Inc. 




meritor.com 

Title 

10pt Arial Regular Italic 

Main Phone 




Address Block 

9pt Arial Regular 

Website 


Unofficial Brand 

Signatures 

Using unofficial logos or 

graphics as a signature to 

represent Meritor is prohibited. 

/ / 

Remember to share 

your smile today. 

Please consider your 

environmental responsibility 

before printing this email. 

s Do not create email signatures 

using text symbols to represent 

the Meritor brand. 

s Do not set bold red type that 

may be confused with a logo. 

s Do not use slogans, sayings 

or quotations as part of the 

corporate signature.

BRAND HIERARCHY 19 

Connecting Corporate and Sub-Brands 

Sub-brands are affiliated with the corporate brand by including 

the corporate affiliation connector under the logo in advertising, 

brochures and stationery. 

a 

brand 

To draw connection to the parent brand, use 

the affiliation connector with the Mascot and 

Trucktechnic brands. 

Following this identity convention will help 

ensure that our markets understand the breadth 

of the Meritor corporation, our sub-brands and 

our products. 

s Corporate affiliation connector 


31 

The Meritor WABCO Logo 


The Meritor WABCO logo is the primary identifier that represents our 

company, our products and our people. To provide a consistent, quality 

image, the logo must be used in a consistent manner. Use of the logo 

standards will ensure that the brand identity of Meritor WABCO will be 

communicated properly. 


The Meritor WABCO logo with the tag line is to be used in select 

communications by the marketing department for brand promotion. 

This will ensure communication of the brand promise “Innovation That 

Delivers.” Brand promotion does not apply to corporate stationary, 

business cards, etc. 



The freestanding Meritor WABCO logo is to be used on promotional 

items, components and corporate stationary, business cards, etc. 

a 

brand 

a 

brand 

Logo Art Files 

The logo may not be recreated, altered or manipulated in any way. 

Only files provided by Meritor WABCO or ArvinMeritor TM should 

be used.

VISUAL LANGUAGE 20 

Our Voice is Visual 

Our brand and logo communicate certain qualities about Meritor, and our 

advertising and literature must do the same. We’ve developed a format that 

will help our advertising and collateral deliver a consistent, resonant message 

and further build brand awareness for any of our business divisions. 

Specifications for this format 

philosophy are outlined on pages 

24-29, with further examples of 

advertising, literature covers and 

sell sheets 

Our words and images 

are bold and strong. 

Products and applications 

are the stars of these visual 

presentations, as they simply 

and directly link our product 

with its benefit to the user. 

The embossed bull simulates 

product stamping and further 

advances our brand. 

THE EVOLUTION 

OF THE MOST 

SUCCESSFUL 

TANDEM AXLE IN 

THE COMMERCIAL 

TRUCK INDUSTRY— 

THE 14X TANDEM AXLE 

— TAKES THE 

QUALITIES OF 

ITS PREDECESSOR 

AND RISES TO 

ANOTHER LEVEL. 

MAXIMUM FUEL EFFICIENCY, 

PAYLOAD & PERFORMANCE. 

Application imagery, while 

graphically compelling, must 

avoid association with specific 

vehicle brands. 

Use of product group color 

coding, over time, will help 

build brand awareness for our 

business divisions. 

14X Tandem Axle’s advanced, eco-engineered features include: 

A 2.47 axle ratio option — the fastest in the industry. 

The most complete range of ratios in the industry (2.47-7.17). 

A more robust inter-axle differential assembly 

Meritor’s proprietary Amboid® design — which reduces vibration and 

promotes longer life for all powertrain components — now standard . 

The use and placement of the 

Meritor logo is consistent.

FORMAT GRIDS 21 

Grid System 

A distinctive system for printed communications has been created 

to maintain the consistency and strength of the Meritor brand. 

The system incorporates a grid that visually coordinates all graphic 

elements on a given format. 

The basic grid for literature covers is shown below, with examples on pages 24-27 

The grid is a guide which 

subdivides a given page in 

specific areas indicating where 

graphic components and text 

should be placed. Headlines and 

text have been structured within 

the grid so that all information is 

clear and well-ordered. 

1 /4 

HEADLINE OR PRODUCT NAME . POSITION 1 

Product application images 

in top half of publication 

The grid is divided into 

quarters vertically with 

specific areas for text and 

graphic elements. 

Simulated embossed bull 

in background 

1 /4 

1 /4 

ALTERNATE HEADLINE. POSITION 2 

ALTERNATE HEADLINE . POSITION 3 

The product image should overlap 

the application image and/or 

the color band in most situations 

Product Group Color Bands 

n Aftermarket PMS 201 

n Defense PMS 7503 

n Industrial PMS 723 

n Trailer PMS 647 

n Truck Cool Gray 10 

Logo placement in 

bottom 1/4 of page 

1 /4 

The color band changes with each 

product group or sub-brand. For 

sub-brand color specifications and 

applications, see pages 23 and 

39-60 

The Meritor logotype is 1/4 total 

page width and can be centered 

or positioned to the right


Grid System Specifications 

The following specific guidelines have been developed 

for use in all printed communications. 

The grid for advertisements is shown below, with examples through page 30 

Grid 

Each format is divided into eight equal vertical and horizontal columns, 

with the vertical further divided into quarters. This works for any format size. 

Photography 

The images used should reflect the same qualities that customers associate 

with the Meritor brand. 

Application photography should demonstrate our products in motion or action, 

further reinforcing these brand attributes. However, avoid photography that clearly 

depicts a specific manufacturer’s product or brand. 

Meritor product photography should overlap the application photo and/or 

the product group color band in most situations. 

Typography 

Headlines may appear in one of three positions: at the top of the format, in 

the product group color band or sitting just above the product group color band. 

The preferred headline font is Helvetica Compressed. Helvetica or Helvetica Condensed 

is preferred for body copy. 

Product Group / Sub-Brand Color Band 

Aftermarket, Defense, Industrial, Trailer and Truck products are distinguished by a 

color band 1/4 of the total format height. This band may only be wider to accommodate 

product photos or additional copy. The product color designations are listed on 

page 23; the sub-brand colors are listed on pages 39-49. The color band may appear 

solid or “ghosted” to allow application photo transparency. 

Embossed Bull Symbol 

A bull symbol, simulating a product-stamped logomark, may appear as a 

background element in the color band to strengthen brand awareness. 

1 /4 

HEADLINE OR PRODUCT NAME . POSITION 1 

1 /4 

1 /4 

1 /4 

Application image at top of format 

Product image overlaps application and/or 

product color band 

ALTERNATE HEADLINE. POSITION 2 


Meritor Logomark 

The Meritor logomark always appears in the bottom 1/4 page band and the Meritor 

logotype is 1/4 the width of the overall format’s size, centered or positioned to the right. 

Body Copy 

Body copy may be placed within the Product Group color band or the lower quarter 

of the format, as necessary. 

Meritor logotype is 

1/4 total page width


Product Color Band Specifications 

The following specific guidelines have 

been developed for use in all printed 

communications. 

Preferred Product Color Band 

with graduated tone and solid color bull 

AFTERMARKET 

Alternate Product Color Band 

with solid color and graduated tone bull 

AFTERMARKET 

Product Group / Sub-Brand Color Band 

Aftermarket, Defense, Industrial, Trailer and Truck 

products are distinguished by a color band 1/4 of the 

total format height. This band may only be wider to 

accommodate product photos or additional copy. The 

preferred product color band appears with a subtle 

graduated tone that darkens slightly at the ends of the 

band. The alternate color band uses a solid version of 

the product group’s color. The CMYK formulas are 

shown at right. 

Either version of the color band should use a drop 

shadow to emphasize the product group brand, create 

depth and a separation from the application image(s) 

above. The degree of drop shadow shading on the color 

band is flexible, depending on establishing contrast 

with the featured image. Lighter background images 

would require lighter shadows; darker background 

images would require a stronger shadow. 

Embossed Bull Symbol 

A bull symbol, simulating a product-stamped 

logomark, may appear as a background element in 

the color band to strengthen brand awareness. 

The preferred positioning of the bull is on the left 

side of the color band. However, if the bull would be 

obscured or hidden by an overlapping product image, it 

may appear on the right. If the bull appears on the right, 

it may not be flipped to appear facing left. 

When the bull is used on the preferred graduated 

tone color band, it appears in the product group’s color. 

When the bull is used on the alternate solid color band, 

it appears in the graduated tone darkening to the right. 

All color band bulls have a 50% transparency effect 

applied. 

s s s 

0C 100M 63Y 69K 0C 100M 63Y 29K 0C 100M 63Y 69K 

DEFENSE 

s s s 

0C 15M 40Y 45K 0C 12M 35Y 25K 0C 15M 40Y 45K 

INDUSTRIAL 

s s s 

0C 40M 100Y 40K 0C 38M 94Y 19K 0C 40M 100Y 40K 

TRAILER 

s s s 

94C 43M 0Y 68K 94C 43M 0Y 38K 94C 43M 0Y 68K 

TRUCK 

s s s 

0C 0M 0Y 80K 0C 0M 0Y 65K 0C 0M 0Y 80K 

s 

0C 100M 63Y 29K 

DEFENSE 

s 

0C 12M 35Y 25K 

INDUSTRIAL 

s 

0C 38M 94Y 19K 

TRAILER 

s 

94C 43M 0Y 38K 

TRUCK 

s 

0C 0M 0Y 65K


Literature Cover Formats 

The following examples show the grid system applied to representative 

brochure formats, allowing some flexibility for headline and/or product 

name placement and product imagery placement. 

Color Band Headline 

24pt Helvetica Compressed 

All caps, centered 

White 

Main Headline 


All caps 

Size dependent on length of headline 

DD UP 

MERITOR 14X TANDEM DRIVE AXLE 

THE NEXT EVOLUTION 

MERITOR MPG SPEC 14X TANDEM AXLE 

MERITOR ® OFF-HIGHWAY DRIVETRAIN CAPABILITIES 

he MPG 

ponents 

ing 

you with 

. But the 

d, the 

perior 

you 

duce 

ur life 

t. 

ickly. 

XCEPTIONAL INNOVATION 

LLC 

Litho in USA. Revised 02-11 

SP-1084 (13028/11900) 

©2011 Meritor, Inc. 

s Brochure cover 

• Product name in position #1 

• Headline in position #1 

• Silver product band for Trucks 

• Product imagery overlaps product group 

color band 




• Transparent silver product band for Trucks 


color band from bottom quadrant 



• Bronze product band for Industrial 


color band and application image

Courtesy of Bridgestone Bandag Tire Solutions 

Ratings 

Pounds 

(kg) 

34,000 

(15,436) 

40,000 

(18,160) 

44,000 

(19,976) 

Axle Model 

MT-34-14X 

MT-40-14X 

MT-44-14X 

*Ratios: 2.47-4.11 - Amboid ; 2 


Literature Interior Formats 

The following examples demonstrate consistency with the format grid, 

allowing some flexibility for headline and/or product name placement 

and product imagery placement. 

Color Band Headlines 


All caps, white 

Category Headlines 

21/21 Helvetica Compressed 

All caps, PMS 201 

Underlined with 1pt dotted rule 

Sub-Headlines 



Text 

10/14 Helvetica Light Condensed 

One return between sections or 

non-indented paragraphs 

14X Axle Specific 

OFF-HIGHWAY DRIVETRAIN CAPABILITIES. REINVENTED. 

MERITOR 14X TANDEM DRIVE AXLE 

n Larger main differential bearings for 

up to 30% more capacity 

n Smooth internal surfaces of the 

carrier castings and elimination 

of main differential case ribs 

minimize lubricant churning loss 

n Low spiral-angle-design gearing 

helps ensure increased efficiency 

and improved bearing life 

n One-piece forward and rear carrier 

castings reduce the number of 

joints and potential 

leak paths 

n 20% larger Inter-Axle Differential 

(IAD) for increased capacity, 

with fewer parts 

n Lubrication reservoir keeps 

lubricant in the input shaft bearing 

at all times for increased lubrication 

flow, which reduces wear and yields 

greater reliability; no need to wait 

for splash to deliver lubricant 

n New needle bearings system in the 

Inter-Axle Differential helical gear 

reduces heat and wear and provides 

increased reliability 

n Above centerline (Amboid) rear 

carrier reduces universal joint 

operating angles for increased 

drivetrain life 

n Proven ring and pinion gear 

technology design 

n Forward/rear pinions utilize 

overhung design for improved 

capability for retardation loads 

n Rear-unit input seal–fully unitized 

one-piece design 

n Forward-unit input/output 

seals–efficient sleeve design 

14X AXLE SPECIF 

RATINGS 

pounds 

(kg) 

34,000 

(15,436) 

40,000 

(18,160) 

44,000 

(19,976) 

AXLE 

MODEL 

GCW HIGHW 

pounds 

(kg) 

MAX. 3% MA 

Moving You Forwa 

GRADE GR 

Behind (Turnpike) You All Th(P 

MT-34-14X ArvinMeritor 80,000 understan 8 

must have (36,320) quality part (3 

operate successfully. A 

MT-40-14X to provide 145,000 genuine OEavailability, 

(65,830) with comple (5 

12 

full customer support. 

most knowledgeable, c 

MT-44-14X customer Not service Rated and 6 

online catalogs, expert (3 

GVW 

comprehensive produc 

n Carrier castings have smooth interior 

surfaces for improved lubrication flow 

WE’RE MANuFACTuRING AT A LOCATION NEAR YOu 

With global manufacturing through regional footprints, 

This allows Meritor to bring you all of the advantages 

we are able to take advantage of strategically located facilities you would expect from the purchasing scale and product 

to bring the best pricing, delivery and support to your 

scale of our worldwide operations. 

location. This includes state-of-the-art facilities in North 

And all of our facilities are supported by our manufacturing 

infrastructure in 20 countries and 66 locations 

America, Europe, South America and Asia Pacific. 

worldwide. And six electronically linked Global Engineering 

Centers of Excellence. 

100 YEARS OF FORWARD THINkING. AGAIN. 

Since 1909, ArvinMeritor has designed, engineered 

and manufactured leading drivetrain systems across 

North America, Europe, Asia and South America. Today, 

our performance-engineered products provide durable, 

leading-edge solutions for off-highway vehicles and 

equipment worldwide. This includes lift trucks, loaders, 

mobile cranes, and logging and mining vehicles for some 

of the world’s most demanding applications. 

At Meritor, we continuously upgrade performance 

with an engineering focus that addresses the critical needs 

of our customers. Our engineering teams carefully study 

end user requirements to ensure that the customer always 

comes first in our engineering processes. Our ongoing 

initiative to reinvent our global off-highway drivetrain 

and axle capabilities around our customers confirms 

our unwavering commitment. 

WE PROVIDE GLOBAL AFTERMARkET 

REMANuFACTuRING AND FIELD SuPPORT 

Our new process also incorporates some of the best 

features of our current infrastructure. With Meritor’s global 

aftermarket leadership, you can be confident that parts and 

service for every new off-highway product will be fully 

supported by the best in the industry. Plus OnTrac real-time 

warranty and tech support. 

Wherever you do business worldwide, our unsurpassed 

team of local and international expert field representatives 

and proven support systems will be there for you. 

For more information, call your Meritor representative 

or see meritor.com today. 

FEATURES 

AND BENEFITS 

More robust Inter-Axle 

Differential (IAD) 

• 20% larger than the competition, 

with fewer parts 

• Ability to handle up to 2050 lb. ft. 

of torque in certain applications 

• New IAD needle bearings system 

for reduced heat and wear, which 

delivers increased reliability 

Premium Amboid design 

now standard 

• Improved driveline angles reduce 

vibration while increasing ride 

quality and overall component life 

at no additional charge 

• Amboid gearing on the rear drive 

axle allows parallel ppositioning 

between forward and rear 

drive axles 

Most complete range of ratios 

in the industry 

• New 2.47 ratio is the fastest axle 

ratio in the industry and the most 

efficient solution for vehicles with 

direct drive transmissions 

• 2.47-7.17 is the widest range 

to match your application and 

specific engine manufacturer’s 

recommendations 

• 2.47-4.11 Amboid pinion position 

• 2.65-7.17 Hypoid pinion position 

Optimizes the use of 

wide-based tires with 

optional DualTrac housing 

• Offers bearing life equal to 

dual-tire-configured tandem axles 

• Allows ability to convert between 

wide-based single tires and 

duals within legal axle spread 

dimensions 

• Offered in 9.5-mm and 

11.0-mm housing wall 

thickness options 

n Multiple internal magnets for 

increased debris collection and 

smooth running 

n Axle breather helps prevent water and 

other contaminants from entering the 

axle while keeping lube in place 

Industry-leading 

axle breather 

• Designed for today’s 

extended-drain 

synthetic lubes 

• Helps prevent water 

and other contaminants 

from entering the axle 

while keeping lube 

in place 

MOVING YOU FORWARD. 

BEHIND YOU ALL THE WA 

Meritor understands that yo 

business must have quality part 

service in order to operate succe 

fully. And nobody does more to 

genuiine OE-quality aftermarket 

availability, with complete afterm 

service and full customer suppo 

All backed by the industry’s mos 

knowledgeable, committed reps 

dedicated customer service and 

technical support, complete onli 

catalogs, expert training program 

and comprehensive product 

warranty support. 

s Brochure interior spread 

• Headline in product color band 

• Running text in center six columns using a two-column format 

s Brochure interior spread 

• Headline in product color band 

• Running text in center six columns using a three-column format

(TURNPIKE) 

(PAVED) 


Sell Sheet Formats 

The following examples show the grid system applied to representative sell 

sheet formats, allowing some flexibility for headline and/or product name 

placement and product imagery Hydraulic placement. 

Brake rotors witH rust-resistant coating 

Color Band Headlines 


All caps, white 

Designed and built to 

exacting specifications 

Machine-to-Balance (MTB) 

process eliminates drive-in 

weights for balancing 

Category Headlines 



Coating applied to key 

contact points to prevent 

rust from spreading to 

hub and wheel 


ABS teeth and veins are 

coated to maintain ABS 

tone ring integrity 

Text 


1 return between sections or 

non-indented paragraphs 

Product Call-Outs 

10/12 Helvetica Black Condensed 

MERITOR HYDRAULIC BRAKE ROTORS 

WITH RUST-RESISTANT COATING 

Special coating designed to protect against corrosion 

Ideal for a wide variety of medium-duty vehicles 

Thoroughly tested to withstand the harshest road conditions 

MERITOR HYDRAULIC BRAKE ROTORS 

WITH RUST-RESISTANT COATING 

Features and Benefits: 

Patented technology prevents fEATURES substances AND such BENEfITS 

as 

The special coating delivers optimum rotor 

rock salt, magnesium chloride, calcium chloride 

performance and service life for medium-duty truck, 

l Coating technology resists substances such as rock l Special coating delivers optimum rotor performance 

and other chemicals from salt, rusting magnesium brake chloride, rotors calcium chloride and other school bus and and express service life delivery for medium-duty applications truck, school bus 

chemicals from rusting brake rotors 

and express delivery applications 

Proprietary coating thoroughly seals the rotor – 

Rigorous testing on the road and 

l Coating will not wear or chip when exposed to 

l 1,000-hours of salt-spray 

even the outside edge of the cooling veins – to 

in the lab – including 400 hours 

heat, chemical de-icers, wash solutions, pebbles, 

testing has shown 

prevent corrosion and metal sand fatigue or grime 

of salt-spray testing significantly – has improved shown 

service life over 

The coating will not wear l or Unique chip coating when process exposed ensures to that the rotor significantly improved uncoated service motors life 

receives a complete application while exacting 

heat, chemical de-icers, wash solutions, pebbles, 

over uncoated rotors 

tolerances and thermal properties are maintained 

l Hydraulic brake rotors with rust-resistant coating 

sand or grime 

Hydraulic brake are rotors backed with by a 2-year rust-resistant warranty against coating ABS are 

signal interruption 

A unique coating process ensures that the rotor 

backed by a 1-Year/100,000-Mile warranty 

receives a complete application while exacting 

tolerances and thermal properties are maintained 

For more information, call our customer service team at 888-725-9355 or visit www.arvinmeritor.com. 

Meritor Heavy Vehicle Systems, LLC 

Designed and built to 

7975 Dixie Highway 

exacting Florence, specifications Kentucky 41042 USA 

Machine-to-Balance (MTB) 

process eliminates drive-in 

weights for balancing 

888-725-9355 

XpresswayPlus.arvinmeritor.com 

arvinmeritor.com 

Coating applied to key contact 

Issued 3-10 SP-1043 (13028/11900) 

©2010 ArvinMeritor, Inc. Litho in USA points to prevent rust from 

spreading to hub and wheel 

ABS teeth and veins 

are coated to maintain 

ABS tone ring integrity 

Meritor protec SerieS of HMiS & aWd SySteMS 

PAYLOAD. 

PERFORMANCE. 

PROTECTION. 

HigH-Mobility independent 

SuSpenSion for Severe 

off-road applicationS 

The iron triangle of Payload, 

Performance and Protection, representing 

the three absolute must-haves for a high-mobility independent suspension series for the military market. 

s Only one product family builds a foundation of strength under every corner of the Iron Triangle – 

the protec SerieS of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military 

vehicles and armored personnel carriers, as well as specialty and off-highway applications. s 

Customers demanded superior force protection, unmatched mobility and unparalleled ride quality, 

all in a weight-efficient package. s Meritor liStened. s The results The protec HMiS SerieS 30 for 

applications requiring GAWRs up to 14,000 lbs., the protec HMiS SerieS 40 for GAWRs up to 23,000 lbs., 

and the protec HMiS SerieS 50 for GAWRs up to 29,000 lbs. 

MERITOR ® SINGLE/TANDEM REAR DRIVE AXLES 

FEATuRES AND bENEFITS 

l Hypoid gearing provides longer life, strength, durability and quieter l Unitized oil seal technology keeps lubrication in and 

operation 

contamination out 

l Rigid differential case delivers extreme durability 

l Optional driver-controlled differential lock (DCDL) provides maximum 

traction 

SINGLE REAR DRIVE AXLE SpEcIFIcATIONS 

GCW HIGHWAY 

RING GEAR 

BODY HOUSING WALL 

RATINGS 

Pounds (kg) 

AXLE SHAFT 

STANDARD RATINGS SIZE (PITCH 

DIAMETER BOX SIZE THICKNESS AT WHEEL-END 

Pounds AXLE MODEL 

SPLINE SIZE 

(HIGH/LOW RANGE) DIAMETER) 

Inches Inches SPRING SEAT SERIES 

(kg) 

DUTY I DUTY II 

Inches (mm) 

Inches (mm) 

(mm) (mm) Inches (mm) 

2.50, 2.67, 2.80, 2.93, 

3.07, 3.20, 3.42, 3.58, 

127,000 100,000 

0.43 (11.0) 0.63 

RS-23-160 

3.73, 3.91, 4.10, 4.30, 18.00 (457.2) 

R 

(57,658) (45,400) 

(16.0) Wide Track 

4.56, 4.89, 5.38, 5.63, 

6.14, 6.43, 6.83, 7.17 

23,000 

5.25 x 4.62 

2.93, 3.07, 3.21, 3.42, 

(10,442) 

2.35 (59.7) 46 

(134 x 117) 

3.58, 3.73, 3.91, 4.10, 

140,000 

2.25 (57.2) 

RS-23-186 

4.30, 4.56, 4.89, 5.13, 

Teeth 

R 

(63,560) 

5.38, 5.63, 5.86, 6.14, 

0.50 (12.7) 

125,000 

6.83, 7.17 19.62 (498.3) 

(56,750) 

RS-23-380 

5.52, 6.07, 6.37, 6.75, 

R 

145,000 

30,000 

7.24, 7.83, 9.14, 10.12, 

RS-30-380 (65,830) 

5.50 x 5.50 0.56 (14.3) 0.63 

(13,620) 

10.62 

U 

(140 x 140) (16.0) Wide Track 

TANDEM REAR DRIVE AXLE SpEcIFIcATIONS 

RATINGS 

Pounds 

(kg) 

GCW HIGHWAY 

Pounds (kg) 

AXLE MODEL MAX. 3% MAX. 8% 

GRADE GRADE 

RING GEAR 

BODY HOUSING WALL 

AXLE SHAFT 

STANDARD RATINGS SIZE (PITCH 

DIAMETER BOX SIZE THICKNESS AT WHEEL-END 

SPLINE SIZE 

(HIGH/LOW RANGE) DIAMETER) 

Inches Inches SPRING SEAT SERIES 

Inches (mm) 

Inches (mm) 

(mm) (mm) Inches (mm) 

0.50 (12.7) 

68,000 3.42, 3.58, 3.73, 3.90, 

44,000* 

2.10 (53.3) 41 

Standard Track 

RT-44-145 Not Rated (30,872) 4.11, 4.33, 4.63, 4.88, 15.31 (388.9) 

2.00 (50.8) 

(19,976) 

Teeth 

0.56 (14.3) Wide 

GWR Only 5.29, 5.86 

Track 

5.25 x 4.62 

(134 x 117) 0.50 (12.7) 0.63 R 

3.42, 3.58, 3.73, 3.91, 


46,000* 

185,000 160,000 4.10, 4.30, 4.56, 4.89, 

2.35 (59.7) 46 

RT-46-160P 

18.00 (457.2) 

2.25 (57.2) 

Only 

(20,884) 

(83,990) (72,640) 5.38, 5.63, 6.14, 6.43, 

Teeth 

Available as RT- 

6.83, 7.17 

46-164 Series 

*Special yard tractor gross axle weight rating 

For more information, 

call OnTrac at 866-668-7221 

or visit meritor.com. 


2135 West Maple Road 

Troy, Michigan 48084 USA 

Litho in USA 


SP-10156 Issued 2-11 (47865/11900) 

For more information, call our 

customer service team at 888-725-9355 

or visit XpresswayPlus.meritor.com 

or meritor.com 



Florence, Kentucky 41042 USA 

Litho in USA 


SP-10156 Issued 2-11 (47865/11900) 

s Sell sheet 

• Product name in color band 

• Key benefits in position #3 

• Silver product band for Trucks 

• Product imagery overlaps group color band from bottom quadrant 

• Running text across seven grid columns 

s Sell sheet cover 



• Subhead in position #3 with key features/ 

attributes in body copy 

• Product imagery overlaps headline block 

and product group color band 

• Running text across seven grid columns 

s Sell sheet back 


• Running text across seven grid columns


Sell Sheet Formats 

The following examples show specifications for charts and sign-offs. 

Category Headline 




Section Headlines (minimum) 

7/8 Helvetica Bold Condensed 

White in Product Group’s color box 

Text (minimum) 


tandem rear drive axle specifications 

RATINGS 

Pounds 

(kg) 

AXLE MODEL MAX. 3% 

GRADE 

(TURNPIKE) 

GCW HIGHWAY 

Pounds (kg) 

MAX. 8% 

GRADE 

(PAVED) 

STANDARD RATINGS 

(HIGH/LOW RANGE) 

RING GEAR 

SIZE (PITCH 

DIAMETER) 

Inches (mm) 

AXLE SHAFT 

SPLINE SIZE 

Inches (mm) 

BODY 

DIAMETER 

Inches 

(mm) 

HOUSING 

BOX SIZE 

Inches 

(mm) 

WALL 

THICKNESS AT 

SPRING SEAT 

Inches (mm) 

WHEEL-END 

SERIES 

44,000* 

(19,976) 

46,000* 

(20,884) 

RT-44-145 

RT-46-160P 

Not Rated 

185,000 

(83,990) 

68,000 

(30,872) 

GWR Only 

160,000 

(72,640) 

3.42, 3.58, 3.73, 3.90, 

4.11, 4.33, 4.63, 4.88, 

5.29, 5.86 

3.42, 3.58, 3.73, 3.91, 

4.10, 4.30, 4.56, 4.89, 

5.38, 5.63, 6.14, 6.43, 

6.83, 7.17 

15.31 (388.9) 

18.00 (457.2) 

2.10 (53.3) 41 

Teeth 

2.35 (59.7) 46 

Teeth 

2.00 (50.8) 

2.25 (57.2) 

5.25 x 4.62 

(134 x 117) 

0.50 (12.7) 

Standard Track 

0.56 (14.3) Wide 

Track 

0.50 (12.7) 0.63 


Only 

Available as RT- 

46-164 Series 

R 

*Special yard tractor gross axle weight rating 

Contact Information 


Phone/Web: 9/11 Helvetica Compressed 

Flush left 

Logomark and Address 

9/11 Helvetica Bold Condensed 

Address: 9/11 Helvetica Light Condensed 

Centered 

Reference Information 


For more information, 

call OnTrac at 866-668-7221 

or visit meritor.com. 


2135 West Maple Road 

Troy, Michigan 48084 USA 

Litho in USA 


SP-10156 Issued 2-11 (47865/11900)


Information contained in this publication was in effect 

at the time the publication was approved for printing and 

is subject to change without notice or liability. Meritor 

reserves the right to revise the information presented 

or discontinue the production of parts at any time. 


Catalog Formats 

The following examples show the grid system applied to 

representative catalog formats. 

Headlines 


All caps 

Text 

Helvetica Condensed 


This example demonstrates consistency with the format grid, 

allowing some flexibility for headline and/or product name placement 

and product imagery placement. 

On printed materials: Specify printing systems and coated paper 

stocks that are FSC Certified in keeping with Meritor’s commitment to 

the environment. 

MERITOR 140, 141, 143, 144 & 145 SERIES 

DRIVE AXLE PARTS 



Florence, Kentucky 41042 USA 

888 725 9355 Tel 

www.meritorhvs.com 

www.XpresswayPlus.com 

Distributed by 

s Catalog front and back cover 

• Product names in top band 


• Aftermarket product band with embossed bull graphic 

• Product imagery overlaps color band and application photo 

• Logomark in bottom quadrant

PUBLICATION FORMAT GRIDS 29 

Advertising Formats–Full Page 


representative advertisements. 

Headlines 


All caps 

Text 



These examples demonstrate the same format consistency as 

the brochure and sell sheet examples, allowing for some variation 

in the placement of headlines and product imagery. 

MAXIMUM 

FUEL EFFICIENCY, 

PAYLOAD AND 

PERFORMANCE. 

SUPERIOR 

MISSION 

SUPPORT. 

EVOLUTION 

IN PROGRESS. 

THE EVOLUTION OF THE MOST SUCCESSFUL TANDEM AXLE IN THE 

COMMERCIAL TRUCK INDUSTRY, — THE14X TANDEM AXLE — TAKES 

THE QUALITIES OF ITS PREDECESSOR AND RISES TO ANOTHER LEVEL. 

Advanced, eco-engineered features include: 

A 2.47 axle ratio option — the fastest in the industry 

The most complete range of ratios in the industry (2.47-7.17) 


Meritor’s proprietary Amboid® design — 

which reduces vibration and promotes longer life for all 

powertrain components — now standard. 

The proTec series of high mobiliTy 

independenT suspensions (hmis) 

for tactical wheeled military vehicles and armoured 

personnel carriers, as well as specialty and offhighway 

applications. Building a foundation of 

strength under every corner of the iron triangle 

— protection, performance and payload. 

THE EVOLUTION OF THE MOST SUCCESSFUL TANDEM AXLE IN THE 

COMMERCIAL TRUCK INDUSTRY, — THE 14X TANDEM AXLE — TAKES 

THE QUALITIES OF ITS PREDECESSOR AND RISES TO ANOTHER LEVEL. 

Advanced, eco-engineered features include: 

A 2.47 axle ratio option — 

the fastest in the industry. 

The most complete range of ratios in 

the industry (2.47-7.17). 


Meritor’s proprietary Amboid® design — which 

reduces vibration and promotes longer life for 

all powertrain components — now standard . 

Axim alique enimus et ilitis int occuptam quo quiatat as et quidus aditatu riatenihil illam latis aut officia sperit is serum aut 

The ProTec Series 30 HMIS for applications requiring GAWRs 

up to 14,000 lbs., the ProTec Series 40 for GAWRs up to 22,000 

lbs., and the ProTec Series 50 for GAWRs up to 29,000 lbs. 

Axim alique enimus et ilitis int occ 

umuptam quo quiatat as et latis aut 

s Full-page ad 


• Body copy in bottom quadrant 

• Product imagery overlaps application 

image and product group color band 



• Subhead in position #3 with 

key features/attributes in body copy 


color band above and below 



• Subhead in position #3 with 

key features/attributes in body copy 

• Khaki-toned application photo for Defense 


color band 

• Product logo in bottom quadrant at left

PUBLICATION FORMAT GRIDS 30 

Advertising Formats– 

Partial Page and Web Banners 


representative advertisements and web banners. 

Headlines 


All caps 

Text 






INNOVATIVE SOLUTIONS 

Delivering innovative drivetrain mobility and braking solutions for more than 100 years. 

GLOBAL OFF-HIGHWAY DRIVETRAIN CAPABILITIES 

REINVENTED 

AROUND YOU 

Providing engineering capabilities 

and flexible manufacturing to deliver 

customized products in half the time. 

See us at CONEXPO booth S-17829. 

www.meritor.com 

866-OnTrac1 (668-7221) 

s Special insert 


• Body copy in color band 


image and product group color band 

SUPERIOR 

MISSION SUPPORT 

THE PROTEC SERIES OF HIGH MOBILITY INDEPENDENT 

SUSPENSIONS (HMIS) for tactical wheeled military vehicles 

and armoured personnel carriers, as well as specialty and offhighway 

applications. Building a foundation of strength under every 

corner of the iron triangle — protection, performance and payload. 

The ProTec Series 30 HMIS for applications requiring GAWRs 

up to 14,000 lbs., the ProTec Series 40 for GAWRs up to 22,000 

lbs., and the ProTec Series 50 for GAWRs up to 29,000 lbs. 

s Partial-page ads 

• Headlines in position #1 (top) and position #3 (bottom) 

• Body copy in bottom quadrant 


image and product group color band

PRODUCT IDENTIFICATION 31 

Product Naming 

The mass proliferation of branded names outside of the Meritor brand is 

prohibited without Management Committee endorsement. 

To propose a brand name for a specific product approval contact 

the Meritor Marketing & Communications Steering Committee via 

David.Giroux@Meritor.com. 

Mass product branding can dilute the reach and power of our 

primary brand, Meritor, and is discouraged without a compelling 

strategic marketing plan based on unique product identifiers and 

positioning in the marketplace. 

With rare exception, Meritor product names should appear in the 

typeface that is consistent with sub-brand marketing materials without 

adding additional graphic elements. It is acceptable to use unique names 

and highlight some words with Meritor colors, but only if the typeface 

is not larger that the Meritor logotype. 

Tire Inflation System 

s Horizontal and vertical product naming conventions 

• Font is Helvetica Light 

• Cap height equals height of Meritor logotype 

Tire Inflation System 

The rare exceptions where a unique name or identifier is used, 

include ProTec (illustrated), LogixDrive, MPG Series and Twin XTend 

Clutch. These unique identifiers always appear with the Meritor 

logomark in all communications, following the previously described 

Meritor logomark usage guidelines. 

Following this product naming and identification convention will 

help ensure that our markets understand the hierarchy of the Meritor 

corporation brand and our products. Approved product identification 

configurations appear on this page. Unacceptable examples appear 

on the following page. 

s A branded product name with the Meritor Defense logomark 

s A branded product logomark


Product Naming 

The following examples depict unacceptable product identification. 

s Do not change the Meritor 

logomark in any way 

//// 

Product Name Product Name 

Product Name 

Product Name 

s Do not use the product name 

in a larger size than the 

Meritor logotype 

s Do not use the product name 

in the same typeface as the 

Meritor logotype 

s Do not touch the Meritor 

logomark with the adjoining 

product name 

//// 

L 

Product Name Product Name 

Product Name 

s Do not reposition the Meritor 

bull icon with a product name 

s Do not place the product name 

in a shape with the Meritor 

logomark 

s Do not use colors other than 

Meritor colors with product 

names and identifiers 

s Do not invent coined words 

incorporating the Meritor 

logotype 

// 

Produktname 

–Product Name 

s Do not hyphenate a product 

name with the Meritor logotype 

s Do not translate product names 

from English


Use of the Trademark 

Whenever possible, the Meritor logo should be cast, stamped, etched or 

printed on all end products, serviceable parts and assemblies to provide 

maximum exposure for the brand. 

Parts that are too small to accept the required marking, or where the marking 

would interfere or be detrimental to satisfactory operation, are excluded 

from this requirement. Items that do not bear Meritor numbers and parts 

Corporate Brand Identity that bear vendor markings are also excluded from this standard. 

Product Trademarks 

To ensure that a consistent brand image is maintained, the signature 

with the bull is preferred. 


The marking hierarchy for parts is: 

25 25 

25 

Planning for the product trademark should take place early in the design 

ks s 

phase. Each product manager/team should develop a proposed placement 

and size recommendation on a case-by-case basis. 

e cast, stamped, etched or or printed on on 

um exposure for for the brand. Markings This should is is required be legible and visible after installation and appear in an 

eable parts and assemblies. upright, readable Parts that position are when possible. The Meritor logotype may be 

uired marking or or where used the alone marking when space/size would limitations exist, and the bull may be used 

o to satisfactory operation alone are on excluded small items from like cap screw heads or small covers or plates. 

t t do do not bear Meritor numbers and parts 

gs s are also excluded from this standard. 

tity ademark should take place at at the beginning 

product manager/team should develop a 

size recommendation on on a case by by case 

on n must be be reviewed and approved by by the 

s team before completion of of molds or or dies. 

ed or printed on 

brand. This is required 

blies. Parts that are 

re the marking would 

ion are excluded from 

numbers and parts 

rom this standard. 

on and in an upright, 

ts e is: may is: be used 

d the bull may be used 

Complete Signature 

The Meritor logo should be cast, stamped, etched or printed on 

products to provide maximum exposure 

1. Meritor 

for the 

Signature 

brand. This is required 

for all end products, serviceable parts and assemblies. Parts that are 

too small to accept the required marking or where the marking would 

2. Logotype 

interfere or be detrimental to satisfactory operation are excluded from 

this requirement. Items that do not bear Meritor numbers and parts 

which bear vendor markings are also excluded from this standard. 

3. Bull Symbol 

Planning for the product trademark should take place at the beginning 

of the design phase. Each product manager/team should develop a 

proposed placement and size recommendation on a case by case 

basis. This recommendation must be reviewed and approved by the 

Corporate Communications team before completion of molds or dies. 

Markings should be legible, visible after installation and in an upright, 

readable position if possible. The Meritor logotype may be used 

without 25 the symbol if space or size is limited. And the bull may be used 

alone on items like cap screw heads or small covers or plates. 

To ensure that a consistent brand image is maintained, the signature 

with the bull is preferred. Because of the inherent difficulty of casting 

small type, the brand affiliation connector should not be used. 

The marking priority for parts is: 

1. Meritor Signature 


Logotype Only 

,, visible after installation and in in an an upright, 

2. Logotype 

le. The Meritor logotype may be be used 

3. Symbol 

e or or size is is limited. And the bull may be be used 

rew place at heads the beginning or or small covers or or plates. 


Logotype Only 

s Meritor signature s Meritor logotype 

m should develop a 

Symbol s Bull Only symbol 

t brand image is is maintained, the signature 

on a case by case 

nd ecause approved of of by the inherent difficulty of of casting 

tion of connector molds or dies. 

should not be be used.

FACILITY STANDARDS 34 

Meritor Facility Standards 

Facility standards have been established to ensure a consistent 

global brand identity for all Meritor locations. Please apply these 

guidelines when feasible and cost effective in your facility. 

If you are planning a remodeling project for your facility, ensure that the 

project plans are in accordance with the corporate brand standards and 

approved by the Global Facilities group. 

Lobby and Entry Design and Materials 

Meritor Dimensional 

Wall Logo 

Corporate ID must be addressed on an 

individual basis based on the space 

available for each sign. All interior and 

exterior signage applications must 

comply with corporate standards. See 

“The Meritor Logomark” section of 

the Corporate Brand Identity. 

Flooring 

Tandus carpet 

Style: Overlay accent 02977 

Color: Eclipse accent 44002 

Centiva (faux bamboo) 

Color: WPBB32-E 

Wall Graphics 

Inkjet print on sintra 

Photos of facility-appropriate products/ 

applications (avoid associations with 

specific brands/companies) 

Painting 

Off white (Benjamin Moore Luminous 

White Satin SW 1900 LRV 91%) 

Reception Counter/Area 

Addressed on an individual basis 

Electrical 

Addressed on an individual basis 

Furniture 

Arm Chairs: 

Steelcase – Lincoln Lounge Chair 

(TS31601) 

Legs: Clear Anodized 

Upholstery: Black Leather (L304) 

Tables: 

Alight Turnstone 

19” side table 

39” low table 

48” low table 

s Lobby renderings using specified 

design materials and furniture

EXHIBITS & DISPLAYS 35 

Use of the Trademark 

Our presence at shows and events worldwide is always 

an important builder of recognition for the Meritor brand. 

To maximize the value of our 

investment at these events, please 

ensure that exhibits and display 

materials, including banners, graphic 

applications, display walls and 

display properties, are created in 

accordance with the guidelines 

outlined here. Remember that 

common elements, such as the 

Meritor logo, corporate tag lines, 

type fonts, corporate colors and 

any photography, must comply with 

corporate brand standards as well. 

Product Finishing 

All product cutaways and finishes 

used at public/customer facing events 

must be approved by the shows and 

exhibit vendor. 

Approved Paint Finishes: 

Off-Highway & Military – 

Dark Grey (Eisenglimmer) 

with Textured Matte finish 

On-Highway & Truck – 

Dark Grey (Eisenglimmer) 

with Gloss Metallic finish 

Approved Product 

Finish Levels: 

Finish levels are determined 

based on the product to be displayed, 

application, budget, and intended use. 

Meritor “A” Finish 

• Full disassembly 

• Smooth entire surface, includes 

removal of casting marks, 

welds, imperfections, etc. 

• Custom finish of components 

(i.e., chrome, black oxide, 

cadmium, etc.) (if applicable) 

• Cutaway (if applicable) 

• Paint (Eisenglimmer) 

• Paint finish type (Based on 

product division) 

Meritor “B” Finish 

• Partial disassembly 

• Smooth surface, includes 

removal of major 

imperfections, etc. 

• Custom finish of components 

(i.e., chrome, black oxide, 

cadmium, etc.) (if applicable) 

• Cutaway (if applicable) 

• Paint (Eisenglimmer) 

• Paint finish type (Based 

on product division) 

Product Displays 

Meritor Base Finish 

• Clean, modern structure 

• Low profile, unobtrusive 

• Subtle product identification 

on base 

• White Color Core laminate 

Meritor “C” Finish 

• Clean 

• Mask as necessary 

• Paint (Eisenglimmer; CVA 

component colors may vary) 

• Paint finish type (Based on 

product division)

EXHIBITS & DISPLAYS 36 

Banners 

Banners should follow the same grid system as literature and 

advertising formats. However, the size of the Meritor logomark should 

be increased to strengthen brand impact. 

M ERITOR XTENDED L UBE– 

MXL D RIVELINES 

M ERITOR P ERMAL UBE– 

RPL S ERIES D RIVELINES 

RT CRANE AXLES 

HEAVY HAUL AXLES 

MEET THE 

NEW STANDARD 

FOR LONG-LIFE 

DRIVELINES 

PERMANENTLY 

LUBRICATED. 

SEALED 

FOR LIFE.

MERCHANDISE GUIDELINES 37 

Branded merchandise 

Branded merchandise is a critical component in supporting the Meritor 

brand strategy. Items may be used by employees, associates and our 

customers to leave lasting brand impressions. 

Branded merchandise will exemplify the strength that Meritor portrays 

in our industry and should be treated as an extension of what we stand for 

as a company. 

There are different facets of Meritor 

merchandise, which will guarantee brand 

identity across the globe: 

ShopMeritor.com 

This all-new shop features an online 

official Meritor collection focused on 

products that exemplify the brand and 

the people that it stands for. The site 

will offer an array of merchandise in 

colors compatible to the brand. The 

Meritor logomark, whether embroidered 

or screened, will stay consistent on all 

garments in size and color. All Meritorbranded 

merchandise will focus on 

functionality and quality while keeping 

in mind the people of Meritor, their 

wants and needs and the brand image 

they portray. 

To accommodate brand consistency 

among our global facilities, two policies 

have been implemented, keeping in 

mind global needs and costs. 

North American Policy 

Meritor has established an agreement 

with an awarded vendor as the exclusive 

authorized and approved supplier for 

branded merchandise within North 

America. Meritor-branded merchandise 

must be purchased through a collection 

of in-stock merchandise available at 

ShopMeritor.com. Meritor-branded 

merchandise should not be purchased 

through local vendors and will not 

receive purchase order approvals if 

sourced elsewhere. If you cannot find 

what you need in-stock, contact 

Kevin Cameron, Meritor Account 

Representative, at kcameron@ 

chamberlainmarketing.com. 

International Policy 

ShopMeritor.com has the capabilities 

to process and ship international 

orders. Additional charges may include 

freight, duties, VAT and any required 

document preparation fees. Whenever 

economically practical, facilities not 

located in North America are encouraged 

to purchase from ShopMeritor.com to 

maintain brand consistency. Locations 

outside North America must utilize this 

brand standard guide book when 

developing merchandise programs for 

their respective markets. Locations are 

encouraged to market merchandise that 

is appropriate for their individual market 

preferences. Your local vendor must 

follow set guidelines on how to properly 

use the Meritor logo on branded 

merchandise. 

Meritor Support 

If you have any questions, concerns 

or comments, please contact Christina 

Hanlon, Communications Specialist, at 

Christina.Hanlon@Meritor.com or 

(248) 435-1091. 

s Correct uses of the Meritor 

logomark on branded merchandise 

t Incorrect logomark uses 

S FTBALL TEAM

EUCLID 38 

Euclid Brand Standards 

The Euclid logomark is the primary identifier that represents our company, 

products and people. To provide a consistent, quality image, the logomark 

must be used in a consistent manner. Use of the identity standards will 

ensure that the Euclid brand will be communicated properly. 

Euclid Logomark 

This is the official Euclid logomark. It is the cornerstone of our 

brand identity and the visual expression of our corporate personality. 

The Euclid logomark and symbol should not be altered in any way from 

this approved version. 

The Incorrect Meritor Logomark examples on page 6 apply to the 

Euclid logomarks as well. Only files provided by Euclid or Meritor 

should be used. 


The Euclid logomark will communicate most effectively and powerfully 

in most applications when it is surrounded by an area of clear space free of 

text, symbols, logos and other graphic elements. 

The clear space should minimally be the width of the “E” in Euclid on 

any side of the logotype. To help guarantee that the logomark has visual 

importance, no graphic element should infringe on this space. 

s Euclid logomark 

s Determining clear space around the logomark

EUCLID 39 

Euclid Color System 

Building color equity is very important to building the Euclid brand. 

Therefore, we represent the brand with a concise color palette. 

Primary Palette 

Euclid red (Pantone* 485), yellow (process yellow) and black are the 

primary brand colors for Euclid. 







Reversing the Logomark Out of a Solid Background 

Since the Euclid logomark has a black frame, it is never necessary to 

reverse the logomark out of a solid background. 

s 3-color logotype 


Using the Logomark with a 4/C Process Background 

When using the logomark with a four-color process background, the 

image around and behind the Euclid logomark should be simple in order 

to provide legibility. 

Whether the background is light or dark, the logomark can appear in 

its constant Euclid red, yellow and black palette. 

Pantone 485 Process Color C0 M100 Y100 K0 


Web-Safe-Hex ED 1C 24 

Process Yellow Process Color C0 M0 Y100 K0 


Web-Safe-Hex FF F2 00 

s On a 4/C light background 

Black Process Color C0 M0 Y0 K100 

RGB Formula 

R0 G0 B0 

Web-Safe-Hex 00 00 00 

s On a 4/C dark background

EUCLID 

40 

Format Grids 


representative sub-brand publications. 

Headlines 


All caps 

Text 








the environment and sustainability. 

1 /4 

HEADLINE OR 

PRODUCT NAME 

POSITION.1 

1 /4 

SUB-BRAND 

LOGOMARK.1 


ALL MAKES AIR SYSTEMS 

REPLACEMENT COMPONENTS 

1 /4 



Product image overlaps application 

and/or product/brand color band 

HYDRAULIC BRAKE 

PRODUCT CATALOG 

1 /4 


LOGOMARK.2 

100WE 

Issued 1/11 

PERFORMANCE ADVANTAGES 

• Complete portfolio of new and remanufactured OC-quality aftermarket air systems 

components designed to replace competitive products at attractive prices 

• Includes new and remanufactured genuine Sealco ® air valves, as well as all-makes air valves 

• Includes aftermarket new/core-free and remanufactured air valves, air dryers, cartridges 

and service kits, air compressors, air hose assemblies and fitings, air tanks and more 

• Provides a single source for over 2,000 all-makes air systems components 

s Sub-brand grid format 

• Headline in one of three positions 

• Sub-brand logomark in top or 

bottom quadrant 

• Application image at top of format 

• Product image below application image, 

overlapping color band 

• Color band features sub-brand color 

s Catalog cover 


• Euclid yellow-orange color band 

• Logomark in top quadrant 




• Logomark in top quadrant

Information contained in this 

publication was in effect at the 

time the publication was 

approved for pinting and is 

subject to change without 

notice or liability. Meritor 

reserves the right to revise the 

information presented or 

discontinue the production 

of parts at any time. 

Litho in USA 

Issued 1-11 

100WE 

EUCLID 

41 

Sub-Brands Formats 



Headlines 


All caps 

Text 









WHEEL STUDS 

IDENTIFICATION CHART 



Florence, KY 41042 USA 

USA 888-725-9355 

Canada 800-387-3889 

DRUMS, HUBS AND 

WHEEL ATTACHING PARTS 

www.meritor.com 

XpresswayPlus.meritor.com 

Distributed by: 

s Horizontal catalog cover 



• Logomark in bottom quadrant 

©2011 Meritor, Inc. 100WE 

Issued 1/11 




• Product imagery overlaps color band and application photo 


MASCOT 42 

Mascot Brand Standards 

The Mascot logomark is the primary identifier that represents our company, 

products and people. To provide a consistent, quality image, the logotype 

must be used in a consistent manner. Use of the identity standards will 

ensure that the Mascot brand will be communicated properly. 

Mascot Logomark 

This is the official Mascot logomark. It is the 

cornerstone of our brand identity and the visual 

expression of our corporate personality. The 

Mascot logomark should not be altered in any 

way from these approved versions. 

The Incorrect Meritor Logomark examples on 

page 6 apply to the Mascot logomarks as well. 

Only files provided by Mascot or Meritor should 

be used. 


The Mascot logomark will communicate 

most effectively and powerfully in most 

applications when it is surrounded by an area of 

clear space free of text, symbols, logos and other 


The clear space should minimally be the 

height of the “T” in Truck Parts on any side of the 

logotype. To help guarantee that the logomark has 

visual importance, no graphic element should 

infringe on this space. 

Corporate Affiliation Connector 

Sub-brands are affiliated with the corporate 

brand by including the corporate affiliation 

connector under the logo in advertising, 


In establishing size and placement of the 

connector, the height of the Meritor logotype 

is the height of the lower case letters in the 

Truck Parts logotype and is placed an “M” 

distance below the logomark (the height of 

the “M” in the Meritor logomark). 

a 

brand 

s Mascot logomark 

s Determining clear space around the logomarks 

s Determining the corporate affiliation connector

MASCOT 43 

Mascot Color System 

Building color equity is very important to building the Mascot brand. 



Mascot red (Pantone* 485), yellow (Pantone 3945) and black are 

the primary brand colors for Mascot. Mascot orange (Pantone 144) 

can be used as a background color or for the color band in publication 

format covers. 

a 


brand 

a 


brand 








Since the Mascot logomark is outlined in black, it is not necessary 

to reverse the logomark out of a solid background. 


When using the logomark with a four-color process background, the 

image around and behind the Mascot logomark should be simple in order 

to provide legibility. 

When the background is light, the logomark can appear in its constant 

Mascot red, yellow and black; the affiliate connector can print black. 

When the background is dark, the logomark can appear in red, yellow 

and black; the affiliate connector should reverse out of the background. 



Web-Safe-Hex ED 1C 24 

a 

brand 

Pantone 3945 

Process Color 

RGB Formula 

Web-Safe-Hex 

C0 M3 Y85 K0 

R255 G235 B63 

FF EB 3F 

a 

brand 

a 

brand 


Pantone 144 

Process Color 

RGB Formula 

Web-Safe-Hex 

C0 M48 Y100 K0 

R248 G151 B29 

F8 97 1D 

a 

brand 


RGB Formula 

R0 G0 B0 


a 

brand 

a 

brand 


MASCOT 

44 

Format Grids 



Headlines 


All caps 

Text 








the environment. 

1 /4 

HEADLINE OR 

PRODUCT NAME 

POSITION.1 


LOGOMARK.1 

a 

brand 

a 

brand 

1 /4 


STEERING GEAR 

IDENTIFICATION GUIDE 

1 /4 




and/or product/brand color band 

REMANUFACTURED 

STEERING GEARS AND PUMPS 

1 /4 


LOGOMARK.2 

100WE 

Issued 1/11 

PERFORMANCE ADVANTAGES 

Mascot delivers quality remanufactured steering gears to meet your demands. At Mascot, every reman steering gear 

goes through a rigorous teardown, cleaning and inspection process. Every component is carefully examined and if worn 

or damaged, is replaced with a new part. Each unit is reassembled and dyno-tested for quality and performance. We run 

quality checks on 100% of our remanufactured products. That’s why our process is ISO 9001 quality certified, and it’s 

the reason why all Mascot remanufactured steering gears come with a 1-Year/Unlimited-Mileage warranty that’s good all 

across North Americ. And good for your business. 











• Product band in Mascot yellow 




• Product band in Mascot yellow 


TRUCKTECHNIC 45 

Trucktechnic Brand Standards 

The Trucktechnic logomark is the primary identifier that represents our 

company, products and people. To provide a consistent, quality image, the 

logomark must be used in a consistent manner. Use of the identity standards 

will ensure that the Trucktechnic brand will be communicated properly. 

Trucktechnic Logomarks 

These are the official Trucktechnic logomarks. 

They are the cornerstone of our brand 

identity and the visual expression of our 

corporate personality. The Trucktechnic 

logomark and symbol should not be altered in 

any way from these approved versions. 

The Incorrect Meritor Logomark examples on 

page 6 apply to the Trucktechnic logomarks as 

well. Only files provided by Trucktechnic or 

Meritor should be used. 


The Trucktechnic logomark will communicate 

most effectively and powerfully in most 

applications when it is surrounded by an area of 

clear space free of text, symbols, logos and other 


The clear space should minimally be the 

height or width of the “T” in Trucktechnic on any 

side of the logotype. To help guarantee that the 

logomark has visual importance, no graphic 

element should infringe on this space. 

Corporate Affiliation Connector 

Sub-brands are affiliated with the corporate 

brand by including the corporate affiliation 

connector under the logo in advertising, 


In establishing size and placement of the 

connector, the height of the Meritor logotype 

is one-half the height of the Trucktechnic 

logotype and is placed an “M” distance below 

the logomark (the height of the “M” in the 

Meritor logomark). 

a 

brand 

s Preferred logomark 

s Determining clear space around the logomark 

s Determining the corporate affiliation connector


Trucktechnic Color System 

Building color equity is very important to building the Trucktechnic brand. 



Trucktechnic red (Pantone* 1797) is the primary brand color 

for Trucktechnic. Trucktechnic gray (Pantone 431) is used as a 

background color. The Meritor affiliate connector can only appear in black 

or reversed to white when used with the Trucktechnic logomark. 

a 

s 2-color logomark 

brand 

a 

s 1-color logomark 

brand 








The only background colors from which the logomark can be reversed 

to white are Trucktechnic red, Trucktechnic gray or black. 


When using the logomark with a four-color process background, 

the image around and behind the Trucktechnic logomark should be simple 

in order to provide legibility. 

When the background is light, the logomark can be red and the 

connector can print black. 

When the background is dark, the logomark can be red and the 

connector can be reversed out of the background. 



Web-Safe-Hex E3 1B 22 

a 

brand 

a 

brand 



Web-Safe-Hex 

00 00 B0 

a 

brand 



RGB Formula 

R0 G0 B0 


a 

brand 

a 

brand 



Format Grids 

The following examples show the Meritor grid system applied to 

representative Trucktechnic publications. The same Meritor guidelines 

as shown on pages 21-30 should be followed for Trucktechnic 

publications, using the Trucktechnic color palette. 

Headlines 


All caps 

Text 









1 /4 

1 /4 

HEADLINE OR 

PRODUCT NAME 

POSITION.1 

TRUCKTECHNIC 

LOGOMARK.1 


AUTOMATIC 

SLACK 

ADJUSTERS 

a 

brand 

a 

brand 


1 /4 



and/or brand color band 

AUTOMATIC 

SLACK 

ADJUSTERS 

1 /4 

TRUCKTECHNIC 

LOGOMARK.2 

Leviers de frein à réglage automatique 

Automatische Gestängesteller 

Leve freno a registrazione autoomatica 

Automatische fijnregelaars 

Palancas de freno automáticas 

Grzechotki 

Reguladores de folga 

February 2011 

Leviers de frein à réglage automatique 

Automatische Gestängesteller 

Leve freno a registrazione autoomatica 

Automatische fijnregelaars 

Palancas de freno automáticas 

Grzechotki 

Reguladores de folga 

February 2011 











• Color band in Trucktechnic red 




• Color band in Trucktechnic red 


nly to specify and sell products of ArvinMeritor, its subsidiaries 

to specify and sell any other products is a copyright violation. 

3.5 

3 

2.5 

2 

1.5 

1 

0.5 

0 

1 2 3 4 5 6 7 8 


Information contained in this publication was in effect 

at the time the publication was approved for printing and 

is subject to change without notice or liability. Meritor 

reserves the right to revise the information presented 

or discontinue the production of parts at any time. 

OE 

OE -15% 

OE +15% 

Meritor 

MERITOR AFTERMARKET–EUROPE 48 

Format Grids–Meritor Aftermarket 

The following examples show the Meritor grid system applied to 

representative Aftermarket publications. The same Meritor guidelines 

as shown on pages 21-30 should be followed for Meritor Aftermarket 

publications, using the Meritor Aftermarket color palette. 

Headlines 


All caps 

Text 









MDP3000 SERIES 

MERITOR 

DIFFERENTIALS 

130 SERIES 

ommercial Vehicle Brake Pads 

mate operators’ choice. 

DP5000 series – Original Equipment 

MDP3000 series – Aftermarket 

ArvinMeritor Commercial 

Vehicle Aftermarket Ltd 

ParkLane, Great Alne, Alcester, 

Warwickshire, B49 6HT, England 

Tel. +44 845 606 7733 

• Vehicle specific 

• Pad fitting kits included 

• Brake pad wear indicators included 

• All Meritor calipers covered 

• Classic Meritor burgundy packaging 

• UNECE R90 approved - 

• Caliper specific 

• Pad fitting kits included 

• All popular calipers covered 

• Rigorously Tested 

• New Meritor “cool grey” packaging 

Distributed by: 

NEW 

MDP3000 

Meritor Aftermarket 

Commercial Vehicle Brake pads 


Commercial Vehicle 

Aftermarket 


• Color band in Meritor Aftermarket red 

valeria.trivi@arvinmeritor.com with embossed bull graphic 


Valeria Trivi 

Marketing Services Manager 

ArvinMeritor Commercial Vehicle Aftermarket AG 

Neugutstrasse 89 

8600 Dübendorf 

Switzerland 

direct +41 (0)44 824 82 57 

mobile +41 (0)78 696 82 57 

fax +41 (0)44 824 82 66 

e-mail 

Brake Pads 

Plaquettes de frein 

Scheibenbremsbeläge 

Pastiglie freno 

Remblok 

Rastillas de freno 

Klocek hamulcowy 

Series 

May 2009 

New Range 

The new MDP3000 series from Meritor set new standards 

in commercial vehicle aftermarket disc brake pads. 

The brake pads featuring the new M520 friction 

material are manufactured to the highest 

standards in a TS-16949 1 accredited stateof-the-art 

ArvinMeritor approved facility. With 

pads to fit the most popular European truck, bus 

and trailer applications the MDP3000 series now 

come complete with fitting kits (where applicable). 

1) Manufacturing quality standard required by Vehicle OEMs worldwide 

New Performance 

Not only does the new and exclusive Meritor M520 

friction material featured on the MDP3000 series 

of brake pads fall within the +/-15% performance 

requirement for UNECE R90 it also delivers pad and 

disc wear rates that are close to OE standards. In 

addition the performance characteristics of M520 

are superior to the majority of aftermarket friction 

materials. As you would expect every pad is UNECE 

R90 approved but more than that Meritor have 

tested the pads in many additional aspects than the 

minimum requirement to achieve UNECE R90. 

MFDD 

Meritor Commercial Vehicle Aftermarket AG 

Neugutstrasse 89, 

8600 Dübendorf, Switzerland 

+41 44 824 8200 Tel 

Meritor Commercial Vehicle Aftermarket Ltd 

New Identity Park Lane, Great Alne, Alcester 

Warwickshire, B49 6HT, England 

With its own new “cool +44 grey” 0845 box 6067733 and part Tel 

numbering sequence the MDP3000 series 

can be perfectly differentiated from the 

MDP5000 series of Original Equipment brake 

pads. The MDP3000 “cool grey” image is the 

new colour of quality for aftermarket brake 

pads. 

R90 Performance Graph 

Distributed by 

Bar 


Différentiel Meritor–Série 130 

Meritor Differenziale 130er Serie 

Differenziali Meritor–Serie 130 

Meritor Differentielen–serie 130 

Diferenciales Meritor–Serie 130 

Dyferencjaly Meritor–Seria 130 


• Color band in Meritor Aftermarket red with embossed bull graphic 


August 2009

CORPORATE BRAND IDENTITY 49 

Contact 

Meritor is counting on you to help ensure that our brands always 

reflect what we stand for as a company. If you have any questions about 

the graphic standards covered in this manual, please contact: 

Dave Giroux 

Director, Global Brand Management & 

Marketing Communications/Americas 

248.435.1750 Direct 

David.Giroux@Meritor.com 


2135 W. Maple Road 

Troy, MI 48084

CORPORATE BRAND IDENTITY - Meritor

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