2012 Annual Report - Toy Industry Foundation


2012 Annual Report - Toy Industry Foundation

Annual Report 2012

A Year in the Making

Table Of Contents

p3} A Note from the Executive Director

p4} Board of Trustees and Staff

p5} TIF–A Snapshot

p6} Signature Program–The Toy Bank

p7} National Partner–Boys & Girls Clubs of America

p8} My Stuff Bags Foundation Partnership

p9} Play Connects Grant Program

p10} Thank You, Donors!

p15} The Simple Math

p16} Looking Ahead

A Note from the

Executive Director

To those who believe in the power of play …

You are the thread that binds the fabric of our programs so we can

comfort children who need us most.

2012 was a year we can all be proud of. Program by program,

we worked with you to increase our resources to provide play

and support to our most vulnerable citizens: children. Children

depend on others to fulfill their needs, and unfortunately, many

little ones experience hardships beyond their years. That is why

we are dedicated to giving kids happy childhood experiences …

something everyone deserves.

Thanks to you, the Toy Industry Foundation impacted

the lives of nearly 2 million children in need in 2012.

Your toy donations went directly into the hands of deserving

children, giving them a reason to smile, a tool for play, and the

knowledge that someone is thinking about them.

Your cash contributions made this work possible, and also funded

grants to our national partners as well as locally-based charities,

providing direct services to kids in communities across the nation

and beyond.

I hope you enjoy reviewing this report to see exactly how we

made a difference in 2012, together.

Thank you for believing in our mission to bring joy, comfort, and

learning to children in need through play.


Jean Butler, Executive Director

Toy Industry Foundation


Board of Trustees and Staff



Patrick S. Feely,


Formerly of Radica Games Ltd.

Ellen Block

Neil Friedman

Neil B. Friedman Associates

Daniel Grossman

Formerly of Wild Planet Entertainment

Soren Torp Laursen

LEGO Systems, Inc.

Denielle Pemberton- heard


Jean Butler

Executive Director

marisa medina

Foundation Manager

Stephen Gass

Every Baby Company

John Gessert

American Plastic Toys

Genna Rosenberg


arnie Rubin

Funrise Toy Corporation

melissa Kipp Sorvillo

Foundation Coordinator

Kelly Gilmore

Warner Bros. Consumer Products

al Verrecchia

Hasbro, Inc.

1115 Broadway | Suite 400 | New York, NY 10010

P: 646-454-5581 | F: 212-675-1328







Toy donations from

toy manufacturers, retailers,

distributors & licensors

Toy of the Year Awards (TOTY)

Tribute Book ad sales

Leaders Circle

membership donations

Corporate cash


Bequests and other

planned gifts


distributed 1.8 million toys


awarded $388,000 in grants

NETWORK OF more than




grant funds and toys expanded

services for children in military

life and foster care


community-based organizations

received $10,000 grants


The Toy Bank

Thanks to 372 generous toy companies,

1.8 million children in need received a

new toy in 2012—more than twice as

many children as 2011.

During seasonal drives, trade show collections, and all year long, toy companies donated brand new

playthings worth $16 million in 2012. Our signature program, The Toy Bank, distributed these donated

toys to 145 carefully screened children’s charities throughout 2012—many of which have more than one

site across the country, providing additional domestic and international reach for a total of more than 1000.

Together, we make play possible for foster children, children in military families, kids undergoing cancer

treatments, children with special needs, and many others.

Thank you to our logistics

partner Kids in Distressed

Situations for helping us

deliver toys to the children

who need them most.


Boys and Girls

Clubs of America

Families on 35 US military bases around the globe received toys

in appreciation of their sacrifices.

In our third year of national

partnership with BGCA,

we hosted six on-site toy

distributions and shipped

Toy Bank toys to dozens of

domestic and international

US military bases in 2012.

Military families stationed across 20 states and 3 countries overseas received brand new toys to ease the pain

and stress associated with military life in 2012. Thanks to our donors, we were able to provide $105,000 in grant

funding and $1.3M worth of Toy Bank toys to fuel our partnership with BGCA throughout the year. From California

to Maryland, and Puerto Rico to Japan, we thanked the families of service men and women in all branches of the

military who keep us safe every day.

“Many of the children

experience deployment

frequently. Providing

toys to these families give

children a sense of support

and love.”

—Grand Forks Air Force Base, ND


My Stuff Bags Foundation

109,000 toys from our Toy Bank were lovingly tucked into duffel bags filled with other

childhood necessities and distributed to crisis centers across the United States.

Many youth are removed from unsafe conditions in the middle of the night, frightened and do

not understand what is happening around them. During this stressful time, thousands of children

entering the foster care system were given hope upon receiving new TIF-sponsored My Stuff duffels

in 2012, each one including a toy they could hold onto and call their own. During our “Do Good

Stuff-a-thon,” 160 volunteers from 22 toy companies packed 5,000 of these special duffels for foster

children throughout the country.

Our national partnership ensured

thousands of youth—infants through

teens—received the necessities of

childhood including brand new toys at

the most troubling times of their lives.

With $50,000 in grant funding to support this partnership, our financial and product donors

ensured young ones received the resources and encouragement needed at critical moments

in their lives. Former foster youth who are now thriving adults shared that they still hold

onto their My Stuff Duffel that carried them through their darkest moments, a testament to

the lasting impact of these gifts.


Play Connects

Four non-profits were each awarded $10,000 grants to support programs that

improve the lives of children in need.

Play Connects grants disbursed in 2012 were quickly put to work. The Toy Industry

Foundation granted a total of $40,000 in Play Connects awards to bolster the efforts

of deserving community-based charities nominated by the Toy Industry Association

membership. Infants and toddlers are experiencing creative opportunities to help them

learn through play. Young ones have the new shoes and clothing basics they need to

empower them to succeed in school. Low-income students are receiving monthly produce

bags along with critical nutrition and physical activity lessons. Children with disabilities are

thriving with the positive educational, therapeutic, and

social effects of developmentally appropriate play,

thanks to specialized play sessions and parent training.

2012 Grant Recipients

• Florence Fuller Child Development Centers (FL)

nominated by The Bridge Direct, Inc.

• Community Action Partnership of Orange County

(CA) nominated by Bandai America Incorporated

• National Lekotek Center (IL) nominated by ThinkFun, Inc.

• Shoes and Clothes for Kids (OH) nominated by Good

Marketing, Inc.

“Know that you have

made a difference in

the life of a child with

disabilities by teaching

him how to play.”


for demonstrating your

company’s commitment to

comforting children in need.



The Bandai Foundation

Hasbro, Inc.

Mattel, Inc.


$10,000 - $19,999


The Cartoon Network

Disney Consumer Products

Funrise Toy Corporation

JAKKS Pacifi c, Inc.

LeapFrog Enterprises, Inc.

LEGO Systems, Inc.

Nickelodeon Consumer Products



$5,000 - $9,999

Herald Metal & Plastic Works Ltd.

Spin Master Ltd.

Warner Bros. Consumer Products


$1,000 - $4,999

American Plastic Toys, Inc.

Blip Toys LLC

Cloud B


Dallas Market Center

Fat Brain Toy Co.


Goldberg Segalla LLP

HUB International Northeast

ICTI CARE Foundation

Imperial Toy LLC

International Council of Toy Industries


Itoys USA Ltd.

Jetta Co., Ltd.

Kids in Distressed Situations, Inc



Loeb & Loeb LLP

Lucasfilm Ltd.

Neil & Amanda Friedman

Neil B. Friedman Associates

The NPD Group

Patch Products

Peachtree Playthings

PlaSmart Inc.

Radio Flyer, Inc.

Reuben Klamer Toylab, LLC

Safari Ltd.

Sargent & Berman Inc.

Silverlit Toys

Strategy XXI Partners

Techno Source / LF Products


Toy Industry Association (TIA)

Toy Shippers Association (TOYSA)

Universal Partnerships & Licensing

Wild Planet Entertainment, Inc.

Women in Toys, Inc. (WIT)

York-Jersey Underwriters


$500 - $999

Besco Associates

Big Monster Toys

Cardinal Industries, Inc.

The Chenille Kraft Company

Fashion Institute of Technology


Lund and Company Invention LLC

Norman & Arlene Fabricant



S.R.M. Entertainment, Ltd.

T.O. Epps and Associates, Inc.

Wynnewood Corporation Limited


AIG Matching Grants Program

Google Matching Gifts Program

Mattel Children’s Foundation

Matching Gifts Program


for personally ensuring that

our programs are available

to kids all year long.



Pat & Kathy Feely

Neil & Amanda Friedman

Jeffrey Rosen


$2499 - $1000

John W. Amerman

Howard Beige, Rubie’s Costumes

King Cheng, Funrise Inc.

Gerald V. Cleary

Jim & Robin Engle

Jay & Karen Foreman

David & Linda Hargreaves

Alan Hassenfeld

Carter Keithley

Tim Kilpin

Reuben Klamer

Annette & Soren Laursen

M. Barry Levy

Jennifer Mennell

Robert Pasin

Jeffrey Rehkemper

Steven Rehkemper

Dr. Marcia Robbins-Wilf

& Mr. Ralph Robbins

Howard Roffman

Don & Karen Rosenwinkel

Arnie Rubin

Chuck Scothon

Caren Shalek

Jerry Smith

Michael & Melissa Sorvillo

Bryan Stockton

Al & Gerrie Verrecchia

Bob & Amy Wann

Maggie Young


$999 - $500

David Allmark

William W. Beebe

Duncan Billing

Ellen Block, Ellen & Ronald Block

Family Foundation

William Campbell

Paul & Eden Dedrick

John and Susan Gessert

Michael Greenberg

Art Hirsch & Peter Tiger

Michael Hirtle

Ann & Gerrick Johnson

Tom & Karen Kalinske

Alan & Lisa Kaufman

Tom Keoughan

Michael Kohner

Bruce D. Lund, Lund & Company

Invention, L.L.C.

Amanda McDorman,

Turner Foundation Fund

Salli & Stephen Mickelberg,

SRM Entertainment

Ramona Pariente

Jerry Perez

Paul & Shirley Price

Genna Rosenberg

Anthony J. Tesoro

Andrew Weiner

Jane A. Zimmy


$499 - $250


Andrea & Bill Barthello, ThinkFun

Joel Berger

Bernadette Boyle

Brendan Boyle

Drew Brazer

Leigh Anne Brodsky

Jean Butler

Kimberly Carcone

Wayne Charness

Grant Cleveland

Michael Conger

Stephanie Cota

Mary Couzin

Judith Ellis

Kevin & Kristina Farr

Howard Fleischer

John Frascotti

Les Friedland,

Les Friedland Associates, Ltd.

Stephen Gass

Troy Gibson

Kelly Gilmore

Richard Gottlieb

Daniel Grossman

Sam Harwell

Peter Henseler

Elizabeth Kalodner

Jeffrey Kennis

Michael Klein

Susie Lecker

Eric Levin

Kenneth Lewis

Philip Licetti

JoAnn & Albert Marengo

David Matsil

Brian Maxwell

Sean McGowan

Marisa Medina

Tom & Sue Neville

Lysa Opfer

Jeremy Padawer

Beatrice Pardo

Denielle Pemberton-Heard

Jim Petrone

Roseann Radosevich

Bert Reiner, Reiner Associates

Sara Rosales

Steven Rotter

Elliot Rudell

Charles Schnaid, Miller, Kaplan,

Arase & Co., LLP

David Schreiber

David Shapiro

Holly Stein

Linda Suh

Marie & Paul Vitale

Douglas Wadleigh

Maryellen Zarakas

Mark Zeller


for contributing toys so millions

of children in need can smile,

laugh, and play.

Toy Bank donor for the last 5 consecutive years *

4Kidz, Inc.

A Broader View

abraKIDabra Toys

Active Play Toys and Games, Inc.

Active Products

Adventure Publishing Group

Aeromax Toys, Inc.

Agglo Corporation Limited



Alexander Doll Company

Aliquantum International

Allied Products Corporation

AM Productions

AMAV Enterprises Limited*

American Plastic Toys, Inc.*

Amloid Corporation

Amrapur Overseas, Inc.

aNb Media, Inc.

Anjar Company–Becker Associates, LLC

Armorteria, LLC

Art 101/Music 101

Artec Company Ltd.

Asmodee Editions, LLC

Aurora World

Ball, Bounce and Sport, Inc.

Bananagrams, LLC*

Barb-A-Mel Books, Inc.

Barnes & Noble, Inc.

Basic Fun, Inc.*

Beaver Books


Bendon Publishing

Bike Brightz

Blip Toys, LLC

Blue Orange USA

Borgfeldt (Canada) Limited

Bossa Nova Robotics

Briarpatch, Inc.*

The Bridge Direct

Buffalo Games, Inc.*

Build-A-Bear Workshop

Caboodle! Toys, LLC


Can You Imagine

Cardinal Industries, Inc.

Carson-Dellosa Publishing*

Cartamundi USA*

Casdon PLC


Charisma Brands

Charm Company

The Chenille Kraft Company

CHH Quality Products, Inc.*

Chicco USA, Inc.*

Citiblocs, LLC

Clay M. Rice & Associates

Clear & Blue Sky Industry Co.

Cloud B

Colorbok, Inc.

Cozy Tyme Cuddlers

Crayola, LLC*


Creative Teaching Press

Cree8 Group

Crocodile Creek

Cryptozoic Entertainment

Custard ‘n Jelly

Daydream Toys

Delta Children’s Products

Demos Toy Company

Digasaurus Sandbox

Diggin Active

Digital Game Technology

Discovery Bay Games

DK Publishing

Do-A-Dot Art

Dowling Magnets Inc.

Drybranch/Sport Design Inc.

Duarte Paperart

Dunecraft, Inc.*

Easy Playhouse


Education Outdoors

Educational Insights, Inc.

Elenco Electronics

Elf Fun with Pop-In-Kins

Elf-Magic, LLC

Endless Games

Eolo-Sport Industrias, S.A.



Evergreen (CP) USA, Inc.*

Every Baby Company /

Eebee’s Adventures

Eye Can Art

EzyRoller Ltd.

Fabricas Selectas USA, LLC*

Family Pastimes

FAMOSA - Fabricas Agrupadas De

Mubecas De Onil, S.A.

Fantasy Flight Games

Fashion Angels Enterprises

Fibre-Craft Materials Corp.


Follow Me Fairies

Four Clowns Game & Toy Co., LLC

Four Esses ApS

FoxMind Games

Fremont Die Consumer Products

Friendly Toys Corporation

Fundex Games Ltd.*

Funko, LLC

Funrise Toy Corporation*

Fun-Time International


Gann Memorials Custom Plush Toys

Ganz, Inc.

Gayla Industries, Inc.

Giantmicrobes, Inc.

Gibout Toys

Giochi Preziosi USA, Inc.

Global Products International*

Goldie International, Inc.

Grant & Bowman

Great Circle Works

Green Toys

Griddly Games

Guidecraft USA, Inc.*

GUND, Inc.*

HaPe, Inc.

Harrisville Designs, Inc.

Hasbro, Inc.*

Heartland Consumer Products

Hedstrom Corporation


Kidz Toyz, Inc.*

McNeill Designs, LLC


Kiss Naturals

MEGA Brands America

Paragon Group USA

K’Nex Brands

MEGA Brands, Inc.

Patch Products, Inc.*

Hog Wild Toys


Hornby America

hudson Industries, Inc.*

Ideavillage Products Corp

Imperial Toy Corporation*

Impulse One, LLC

Infantino, LLC

Infi nitoy, Inc. / ZOOB

Innovation First

Insect Lore*

Interactive Toy Concepts

International Arrivals

International Playthings, LLC*

Intex Syndicate Ltd.


Jada Toys

JaKKS Pacific, Inc.*

Jax Limited, Inc.*

JC Toys Group, Inc.

The Joester Loria Group

John Deere

Jungo Toys

Junior Learning

Jupiter Creations

Just Play

Kappa Books

Kellytoy U.S.A., Inc.


Kid Galaxy, Inc.*

Kiddieland Toys Ltd.


Kids II

Kids in Distressed Situations, Inc.


Kids Only, Inc.

Kids Preferred, Inc.

Kidz Delight*

Koplow Games, Inc.

Kristal Educational, Inc.

Kwik Tek Inc.

Lafayette Puzzle Factory

Late for the Sky

Leap Year Publishing

The Learning Journey

International, LLC

Learning Resources, Inc.*

Lee Publications*

LEGO Systems, Inc.*

Levels of Discovery

License 2 Play, Inc.

Lifetime Products

Lion Rampant Imports

Lionel, LLC

Little Colorado, Inc.

Little Green Money Machine

Little Kids, Inc.*


Look Out World

Lotta Luv

Lovee Doll & Toy Co., Inc.


Mac Due International LTD


mag-nif, Inc.*

Manhattan Toy

Maranda Enterprises, LLC

Marion & Co., Inc.

Marlon Creations

Marshmallow Fun Company


Masterpieces Puzzle Company, Inc.

mattel, Inc.*

Maxim Enterprise, Inc.

The Maya Group, Inc.

Mayfair Games

melissa & Doug, LLC*

Merchant Ambassador (Holdings) Ltd.


Metamorphic Toys, Inc.

The Michael Kohner Corp.

Mindtwister USA

MindWare Holdings, Inc.

Moebius Models

Moose Enterprise

Morgan Cycle

Morphology Games

Mungi Bands

My Pillow Pets/CJ Products

N.E.T. & Computing

New Adventures, LLC

New Star Wholesale, Inc.*

New-Ray Toys

Ningbo Sailing Import &

Export Co., Ltd.

NKOK, Inc.

Noodle Head, Inc.

North Star Games

NXT Generation

OgoSport, LLC

Ohio Art Company

Oofdah! Games, Inc.

The Orb Factory Ltd.

Oregon Scientifi c, Inc.

Outset Media

Pacific Play Tents, Inc.*

Pattycake Doll Company/

The Happy Artist LLC

Peaceable Kingdom Press*

PenPalz Entertainment

Perisphere and Trylon HC

Phil Seltzer

The Piggy Story, Inc.

Piggy Wiggies

PlanToys, Inc.

PlaSmart, Inc.*

Play Visions, Inc.

PlayGro Toys India

Playmates Toys, Inc.

Playmobil USa, Inc.*

Playroom Entertainment

Pocket Disc

POOF-Slinky, Inc.*

PPW Toys

Pressman Toy Corporation

Prestige Toy Corporation

Pretty Ugly, LLC

Private Island Party

Publisher Services, Inc.

Pure Global Brands

Puzzled, Inc.*

The Queen’s Treasures

R & R Games, Inc.*

Radio Flyer, Inc.*

Razor USA, LLC

RBI Toys, Inc.

Red Tool Box Ltd.


Reeves International, Inc.

Re-Marks, Inc.

Rock Creek Molding, Inc.

RoomMates (A Division of

York Wallcoverings)

Royal & Langnickel Brush Mfg.


“Such amazing

quality, we don’t

usually get this

type of toy

donated! ”

Toy Bank Donors


Safari Ltd.

Saturnian 1, Inc.


Schoenhut Piano Co., Inc.*

School Zone Publishing Co.

Schylling Toys

Science Wiz

Screenlife, LLC

Seasons of Fairport


Silly Puppets*

Small World Toys*

Smart Gear

Smart Play, LLC

Smart Toys and Games

Smartlab Toys

Sourcing International*

Spin master*

Sports Tissues, LLC

Squishable.com, Inc.


The Step2 Company, LLC*

Stevens International

Summer Infant, Inc.


Super Sprowtz

Sweet n Fun

Taf Toys


TDC Games, Inc.*

Tech 4 Kids

Techno Source USa*

TeeBoo USA

Thames & Kosmos*

ThinkFun, Inc.

Timeless Toys, Inc.

The Tin Box Company*

Tiny Love USA

TM Books & Video, Inc.

TMI Toy Marketing International, Inc.


Tonner Doll Co., Inc.

TOSY Robotics JSC

Tot Tutors, Inc.*

Toy Industry Association (TIA)

Toy State International Ltd.*


Toyops, Inc.

Treasures, LLC

Trends International

Ty, Inc.

U.C.C. Distributing, Inc.

Uncle milton Industries*

Uncle Skunkle Toys, Inc.

Underground Toys

The United States Playing

Card Company

Universal Branding & Media

University Games

USAopoly, Inc.


Verdes Toys Corp.

Vision Street Publishing

Vivid Toys

VM Global Manufacturing, LLC

VTech Electronics


Waboba, Inc.


Wallaby Boomerangs Canada

Warm Fuzzy Toys

Warner Bros. Consumer Products, Inc.

Westminster Toys, Inc.

Whirled Peas the Game

White Mountain Puzzles

Whomp, LLC

Wiggles 3D

The Wikki Stix Company

Wild Planet Entertainment*


Winfat Industrial Co. Ltd.

Winland / Teamson Design Corp.

Winning Moves, Inc.

Wonder Forge

Wooky Entertainment, Inc.

Workman Publishing Co.

Wyla Inc.

Y & W International, Inc.


Zing Toys

Zither Heaven, LLC

Zombie Zoo



The Simple Math

Where your dollars go

0% 25% 50% 75%










In-kind Support of The Toy Bank $16,035,621 $6,505,515

Toy of the Year Awards Special Event Net Revenue 288,253 264,658

Donations from Toy Industry Association, Inc. 403,524 381,073

Leaders Circle, Corporate Support, and Other Fundraising 190,429 180,229

TOTAL 16,917,827 7,331,475


Program Services and Partnership Grants 16,533,394 6,815,650

General and Administrative 167,188 137,632

Fundraising & Marketing 207,340 188,024

TOTAL 16,907,922 7,141,306


Looking Ahead

Sewing together all of the right pieces—valuable

charity partners, impactful programs, committed

donors, and dedicated volunteers—made 2012 one

of the most successful years in the history of the Toy

Industry Foundation.

NEW IN 2013

There are more than 660,000 foster children in

America who lack stable adult guidance while

they await a permanent home. Our newest

national partnership with Court Appointed

Special Advocates (CASA) for Children will help

grow the number of trained CASA volunteers

to provide one-on-one guidance, advocacy, and

mentorship to more than half of these children.

Toys will also help CASA volunteers and kids

bond through play.

2013 is also the 10th anniversary of our

signature program, The Toy Bank! In 10 years,

we have put toys into the hands of 10 million

disadvantaged children. Special toy giveaway

celebrations are planned all year long.






When your company donates toys, games,

books, crafts, or DVDs to our Toy Bank, you

choose if your toys will go to one of our

national partners or to children served by our

wide network of more than 1,000 carefully

vetted charities. Giving is easy.

Donate to The Toy Bank today.


We are proud that 98 cents of every dollar

contributed directly funds our programs serving

children in need. Every dollar helps, but by

making a personal donation of $250 or more,

you will be enrolled in our Leaders Circle

annual giving program. Your commitment is

honored through donor listings on our website

and annual publications, special personal

acknowledgements throughout the year, and

more. Learn more about our Leaders Circle.


Our corporate donors recognize the importance

of giving back to help children in need, as

well as the joy it brings their customers and

employees. When you make a corporate

financial donation to fund our programs, we’re

teaming up to show your constituents, our

entire industry, and millions of disadvantaged

children that play matters! Make a corporate

contribution today.


We need you! Gathering toy donations at

industry tradeshows, helping in our New

York office, assisting with research, and even

becoming an ambassador for the Foundation

helps TIF thrive to serve more children year

after year. Learn more about volunteer




1115 Broadway | Suite 400 | New York, NY 10010 | Phone: 646-454-5581 | Fax: 212-675-1328

tifinfo@toyindustryfoundation.org | www.toyindustryfoundation.org | www.facebook.com/ToyIndustryFoundation

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