BSN Algeria MBA Brochure - Business School Netherlands
BSN Algeria MBA Brochure - Business School Netherlands
BSN Algeria MBA Brochure - Business School Netherlands
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Action Learning <strong>MBA</strong> ®<br />
www.bsn.eu/algeria
Welcome to<br />
<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>,<br />
a Dutch University of Applied Sciences<br />
Welcome<br />
We have been active in the development of business<br />
professionals for around twenty-four years, and we continue<br />
to expand our provision of Action Learning programmes<br />
beyond the boundaries of the <strong>Netherlands</strong>, creating a global<br />
Action Learning community of business leaders, all following<br />
the same steps to success, the ever revolving; diagnose – plan<br />
– do – reflect<br />
We established the business school in 1988 based upon our belief that the courses<br />
available failed to meet the actual training and development needs of business<br />
managers. We developed our courseware built on a sound <strong>MBA</strong> portfolio and in the<br />
process became market leader in the <strong>Netherlands</strong>. We continue to grow to this day<br />
with the same courage of our convictions and belief that our Action Learning <strong>MBA</strong> is<br />
the best option for a business world that is constantly changing and needs an <strong>MBA</strong><br />
that focuses on real, complex organisational problems.<br />
We have learnt from our past experience, which means that we constantly assess<br />
each new situation, and make our decisions based on our vision of success. With<br />
these values in mind, we endeavour to inspire our whole student body, so that as<br />
business managers, they will grow and develop in the best possible way, establishing<br />
themselves as true professionals within their competitive environments.<br />
Our vision is to be the best business school, so that in turn our students will aspire to<br />
be the best leaders and business managers, benefitting their personal development,<br />
professional career and the organisations that have faith in their ability to deliver.<br />
Juanita Bouwer<br />
Head of English Programmes<br />
“For my company, it was like manna from heaven<br />
as the <strong>MBA</strong> programme prepares one to work far<br />
more effectively for the organisation and teaches<br />
one to work smarter in achieving organisational<br />
goals and objectives.”<br />
Gary Potgieter<br />
Shoprite and U Save Stores, Deputy Divisional Manager<br />
South Africa
HEC Algiers<br />
RedMed Group<br />
HEC Alger started as a Commerce Institute of Technology,<br />
ITC, and opened its doors in 1970 in Ben Aknoun, Algiers.<br />
By 1984, ITC changed its name to Institute National<br />
de Commerce, INC, and became part of the academic<br />
institutions under the umbrella of the Ministry of Higher<br />
Education and Scientific Research. In 2001 INC launched<br />
its own business journal and started a lecture series titled<br />
“The <strong>Business</strong> Mondays” to allow business leaders to<br />
share their experiences with students. Another special<br />
feature of INC is the preparation and presentation of an<br />
end-of-programme thesis on the 8th semester. INC has<br />
signed cooperation agreements with several schools and<br />
universities in Europe and the USA.<br />
RedMed Group was founded and has been managed by the Fechkeur<br />
family since 1996. Today, it is the leading private <strong>Algeria</strong>n provider for<br />
integrated logistical services to the Energy sector. The RedMed Group has<br />
established its base camp headquarters in Hassi Messaoud, with a similar<br />
operation in Adrar and liaison offices located in Algiers.<br />
RedMed Group is made of several departments and subsidiaries. The<br />
departments primary activities include office and living; heavy transport<br />
and lifting; rig moves; remote catering; mobile camps; civil works and<br />
environmental. The main subsidiaries activities include aviation; medical<br />
and HR and training, and is continually expanding. In the education sector<br />
RedMed’s Training Centre is IWCF certified since 2007 and NEBOSH<br />
accredited center since 2011. Therefore the group offers the ideal platform to<br />
the Action Learning collaborative <strong>MBA</strong> program offered by HEC and <strong>BSN</strong>.<br />
In 2010, INC changed its name and its status to Ecole des<br />
Hautes Etudes Commerciales, HEC Alger. Four new tracks<br />
were added to the school’s offerings: Entrepreneurship,<br />
Retail <strong>Business</strong>, Finance and Human Resources.<br />
A recent development, in 2012, has seen Marketic, the<br />
newly created research lab, establish numerous diversified<br />
links with the corporate world, including RedMed<br />
Group and its most recent launch of an Action Learning<br />
<strong>MBA</strong> programme in partnership with <strong>Business</strong> <strong>School</strong><br />
<strong>Netherlands</strong>. The Dutch accredited Action Learning <strong>MBA</strong><br />
programme is delivered in <strong>Algeria</strong> and facilitated by the<br />
international faculty of <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>.<br />
We are different because…<br />
It’s real time, real life, project based.<br />
The traditional approach is to teach students an overwhelming amount of<br />
theory and ask them to apply the theory on one or more specific problems or<br />
cases. You could be building a career in retail but be asked to learn all about<br />
intricacies of producing bio-chemical products. Would that be relevant to<br />
you Probably not. Would that be exciting In general, possibly not.<br />
At <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>, we recognise the fact that the body of<br />
knowledge is growing exponentially. Even the most sophisticated student<br />
is not going to fathom it all in a lifetime, let alone during a two-year course.<br />
That’s why we look at the academic part of the <strong>MBA</strong> from a different<br />
point of view. We start with the problem, your problem, a relevant issue<br />
that your organisation needs to solve. Once identified, you will learn to<br />
critically evaluate the available knowledge in the respective field, weigh the<br />
alternatives and propose an appropriate solution.<br />
But it doesn’t stop there. The Action Learning concept recognises that only<br />
when we have implemented the solution and seen the result, real learning<br />
takes place – We don’t take credit for that though – Confucius worked it out<br />
ages ago with his renowned statement:<br />
‘I hear and I forget’<br />
‘I see and I remember’<br />
‘I do and I understand’
Focus on action.<br />
While we ensure that our theoretical knowledge is fully tested during your studies, our<br />
focus is not on finding out how well you can remember hundreds of pages of theory and<br />
formulas, but rather on how well you can apply the knowledge you have gained, take<br />
action and learn then from you’re actions.<br />
As you complete each core course you will accumulate marks based on how well you<br />
have researched the available knowledge, evaluated the possible solutions and finally<br />
implemented your proposal – after all is that not what management is all about As Peter<br />
Drucker said: ‘What managers manage is change – the rest is administrative’.<br />
But what if my next job takes me into chemical engineering or some other area that was<br />
not covered, you may ask. Would I have missed out on valuable knowledge Probably<br />
not. Because the reality is that the shelf life of knowledge in our rapidly changing<br />
world, is not very long. If you did an <strong>MBA</strong> in E-commerce two or three years ago you<br />
would probably have to revisit the theories today, as most of what was considered the<br />
truth then is now considered obsolete. Moreover, once you have mastered the art of<br />
researching the body of knowledge and selecting the theories relevant to your current<br />
problem, you can apply this skill to any challenge you may face in the future, even if this<br />
challenge is of a completely different nature than the problems you are tackling now.<br />
That is why we at <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>, believe that the most important part<br />
of doing an <strong>MBA</strong> is learning to learn. If you develop the skills to analyse a problem, can<br />
identify the core issues, and know where to look for possible solutions and ideas, you<br />
are better equipped to cope with tomorrow’s challenges than anyone who can recite<br />
yesterday’s theories.<br />
Simplified, it is the age-old story of how to best help a hungry man. Give him a fish<br />
or help him make a fishing rod… We are definitely more in favour of the fishing rod<br />
approach.<br />
We realise that this is not the mainstream way of thinking – and frankly, we are quite<br />
proud of that – but this does not mean that what we offer is not a serious <strong>MBA</strong> – it is just<br />
unconventional and proactive – but then, so are most of the managers that study with us.
Seriously unconventional…<br />
<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong> has been delivering<br />
Action Learning <strong>MBA</strong>’s for 24 years now. We<br />
are the largest Dutch business school, a Dutch<br />
University of Applied Sciences and recognised by<br />
the official Dutch accreditation board, the NVAO.<br />
Action Learning takes your <strong>MBA</strong> out of the<br />
auditorium and into your daily life<br />
<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong> is not alone in its recognition of the<br />
value of Action Learning! Progressive organisations such as Shell,<br />
Exxon, General Electric, Unilever, Rabobank and Motorola, also<br />
believe in the Action Learning approach and have achieved amazing<br />
results in the field of problem-solving, innovative development,<br />
reducing operating costs and becoming learning organisations.<br />
With an annual <strong>MBA</strong> student intake of approximately 600, we are one<br />
of the largest business schools in the <strong>Netherlands</strong>. Additionally with an<br />
undisputed “number 1 in programme content” consistently in the last<br />
three biannual rankings from the Dutch ranking body and publication,<br />
Intermediar, no wonder we are proud of our market leader status and<br />
regarded as experts in the field of <strong>MBA</strong> programmes.<br />
You will experience…<br />
Rather than 40+ classrooms.<br />
The Action Learning <strong>MBA</strong> is based on maximum class size of 25<br />
Students who interacts actively for full 3 days in a quarterly session at<br />
a serene environment. During the workshops, you will be exposed to<br />
challenging, fresh topics within the various management disciplines.<br />
Thanks to the involvement of all students from different sector of the<br />
economy and by this we exceed the quality of traditional lecturing.<br />
You will be working closely with a small team.<br />
A fundamental part of Action Learning is the interaction that takes<br />
place in small groups, we call them subsets: typically a group of 6-8<br />
Students meeting each other on a bi-weekly basis face-to-face to<br />
engage in real-life problem solving. They contribute to this process<br />
with knowledge obtained during the workshops, suggestions<br />
based on their working experience and theories derived from<br />
individual research. Consequently, they provide each other with<br />
strong support and new perspectives. The workshops and the<br />
international character of the student group ensure that you will<br />
be exposed to a wide range of innovative solutions to real-life<br />
organisational situations all under the guidance of our Set Advisors<br />
who guide students during the programme physically.
Challenging study material.<br />
Where the student of a traditional <strong>MBA</strong> basically studies, the structure and contents<br />
of established textbooks, the Action Learner utilises these books merely as reference<br />
material. The courseware of the Action Learning <strong>MBA</strong> comprises the latest subjects,<br />
covered by up-to-date articles and developed by international gurus. This does not<br />
only generate an inspiring platform for the workshops, but also ensures high quality<br />
study material that is as close to new thinking as we can possibly get. Recommended<br />
Textbooks and courseware are provided by the <strong>School</strong> to all students.<br />
Save on study time.<br />
From your first core course, you will be dealing with real issues in your own organisation.<br />
In fact, contrary to the traditional <strong>MBA</strong>, 40% of your study time will be spent within your<br />
own organisation on projects relevant to your work. As you learn, you experience the<br />
exciting changes taking place around you – and so will those that you work with and for.<br />
Excited about the<br />
<strong>BSN</strong> Action Learning Alternative<br />
Contact us today at labo.marketic@hec.dz or the regional office closest to you.<br />
Your company will directly benefit.<br />
In effect this means that your company will receive implementable solutions (developed<br />
under the guidance of highly proficient senior consultants) to seven key issues during<br />
the 24 months you are studying – once employers realise, that in fact they are getting<br />
valuable ‘consulting’ input, a highly competent employee and fresh perspectives<br />
on their business in the process, students normally find it easier to get their tuition<br />
fees co-sponsored by employers. It just makes plain business sense – the Return on<br />
Investment is amazing.
The Action Learning <strong>MBA</strong> ®<br />
This <strong>MBA</strong> is the perfect educational training<br />
programme for the busy professional where<br />
relevance, excellence and flexibility are key criteria.<br />
Blended study methods neatly combine with<br />
supported coaching sessions, offering a true Action<br />
Learning <strong>MBA</strong>, convenient for the business traveller.<br />
Your final project comprises a dissertation, during which<br />
time you will identify and research a strategic organisational<br />
problem or challenge.<br />
Replicates the Global <strong>Business</strong><br />
Environment<br />
Those that address problems alone stand alone, but those<br />
that form a strong team and tackle a problem in a cohesive,<br />
synergistic manner, ask challenging questions and devise<br />
the strongest of formulas for change, they therefore realise<br />
their goals in an empowering fashion. For this reason, your<br />
classmates, from various business backgrounds, are your<br />
winning team, with whom you question and challenge, and<br />
formulate the perfect plan of change for the toughest of<br />
workplace issues.<br />
During the initial start-up of the programme you will be<br />
assigned to a geographically strategic subset of between 4<br />
and 8 students. This will simplify the opportunity for regular<br />
interaction, which is a fundamental aspect of Action Learning.<br />
Continuous Professional Assessment<br />
At <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong> we assess your progress<br />
as a professional leader or manager based on several<br />
assessment methods which include:<br />
• A logbook of learning for each core course in which you<br />
document your personal learning experiences<br />
• An open-book examination at the end of each core<br />
course which tests your knowledge ability of core theory<br />
• A number of multi-disciplinary Action Learning Projects<br />
which tests your ability to solve complex problems<br />
within your own organisation<br />
• A dissertation which addresses a complex problem that<br />
is of strategic importance to your organisation<br />
• Reflection of your learning experiences at the end of<br />
your studies through a self-reflection project called an<br />
Evaluation of Managerial Learning experiences during<br />
the period of your studies<br />
Action Learning<br />
From the outset, as an Action Learning <strong>MBA</strong>® student you will focus 100%<br />
of your time on topics of relevance to you and your organisation. Through<br />
research and discussion, you will discover methods to resolve issues and<br />
implement new plans; applying change through action. You will complete<br />
four multi-disciplinary Action Learning Projects (ALPs) during the period of<br />
your studies which broaden your learning and management and leadership<br />
ability to solve complex problems.<br />
Student Support<br />
From the outset of the programme we support our<br />
students through bi-weekly subset meetings which occur<br />
throughout the period of your studies. Our students are<br />
coached by specialised learning coaches and tutors who<br />
use Action Learning principles and processes to encourage<br />
and motivate our students throughout their studies.<br />
Renowned business and academic practitioners and our<br />
in-house staff play a vital role during your visit with us at<br />
the international residency conference. Here you have<br />
the opportunity to ask the most challenging of questions,<br />
dispute theories and exchange inspirational experiences.<br />
Once back in your own surroundings, the learning coaches<br />
and tutors continue inquisitive, taxing, and lively interaction.
Library Access<br />
With the additional support of our immense database of online journals, periodicals and<br />
management reviews, whatever your subject of interest, there is no problem in finding<br />
topical, significant and relevant information at the click of your mouse. Demonstrate<br />
that you have fully researched your topics of interest, with the aid of this incredible<br />
reference tool accessible from all corners of the globe.<br />
Accreditation<br />
The Action Learning <strong>MBA</strong> ® is a distance learning <strong>MBA</strong> and a derivative of the accredited<br />
Distance Learning <strong>MBA</strong> (CROHO Registration No, 70053) via the Dutch Governmental<br />
body, the NVAO, (Accreditation Organisation of the <strong>Netherlands</strong> and Flanders), which<br />
guarantees excellence. This endorsement is recognised by global accreditation bodies<br />
and ensures further study opportunities both within the EU and internationally.<br />
Structure<br />
Quality Validation<br />
• CEDEO. Centre for Documentation and Evaluation of External <strong>Business</strong> Courses: a<br />
quality validation organisation undertaking quality assessments at <strong>Business</strong> <strong>School</strong><br />
<strong>Netherlands</strong> clients.<br />
• <strong>BSN</strong> is a registered University of Applied Sciences<br />
The Perfect Stepping Stone<br />
For those looking to continue beyond Master’s level education, the Action Learning<br />
<strong>MBA</strong> ® is the perfect stepping-stone on your journey to continued success and future<br />
learning.<br />
Programme Structure<br />
The phases of the Action Learning <strong>MBA</strong> ® include:<br />
Phase 1: Start-up Phase<br />
During the introductory 4-day phase of your studies you will experience:<br />
• An Introduction and Overview of the programme<br />
• An Introduction to Action Learning from a practical perspective<br />
• An Introduction to Research Methodology<br />
• Training in Interpersonal Skills<br />
Upon completion of the start-up you will be required to attend subset meetings<br />
every second week during which time you will be assisted by a Learning Coach who<br />
will coach the subset in the practical aspects of Action Learning while you research<br />
and analyse your own organisation. As an output for this phase you will produce an<br />
Organisational Analysis (OA) project of your own your company and you will also design<br />
your own Personal Development Plan based on your current leadership skills and<br />
competencies. You will be encouraged throughout the programme to continually reflect<br />
on your leadership skills and competencies and consider areas for personal on-going<br />
development.<br />
In addition, you will be required to undertake a literature research project to develop<br />
your understanding of the theoretical fundamentals of Action Learning and present your<br />
findings in a written report.
Phase 2: Core Courses<br />
On completion of your Organisational Analysis project and<br />
your literature review on Action Learning you will attend a<br />
series of multi-disciplinary core course workshops which<br />
focus on a range of Hot Topics in each of the seven core<br />
course disciplines. These workshops are specifically designed<br />
for you to interact and share your experiences with our<br />
experienced and professional faculty and fellow students.<br />
As you work through your core courses you will decide<br />
which disciplines you will focus on for your Action Learning<br />
projects. You will continue to attend subset meetings<br />
throughout the duration of your studies, during which<br />
time you will be coached through a Learning Coach who<br />
will assist you in the development of your Action Learning<br />
projects. You will be required to write an open-book<br />
examination prior to the start of each new core course.<br />
Compulsory Core Courses include:<br />
• Strategic Management (SM)<br />
• Marketing Management (MM)<br />
• Operations Management (OM)<br />
• Human Resources Management (HRM)<br />
• Financial Management (FM)<br />
• Information Management (IM)<br />
• International Management (Int. M)<br />
International Conference in Holland<br />
You are required to undertake an international study tour to Holland for a<br />
period of six days as part of your academic studies. During this study block<br />
you will attend the following:<br />
• A workshop on International Management<br />
• A summary workshop in strategic management<br />
• A Dissertation Dipstick workshop<br />
• An advanced workshop on Research Methodology in preparation for<br />
your dissertation<br />
• Master Classes on specialised topics<br />
• Field visits to Dutch organisations and meetings with other international<br />
students<br />
Phase 3: Dissertation<br />
The final phase of your studies requires you to identify a strategic problem<br />
within your organisation and then research and write a dissertation. You will<br />
be allocated an internal examiner who will provide you with support and<br />
feedback during this phase of your studies.<br />
In addition, the core course workshops may be<br />
supplemented with specialist Master Class electives to<br />
ensure that you receive the latest cutting edge thinking<br />
and interactive discussion in specialised areas of business<br />
management and leadership.<br />
The IAL<strong>MBA</strong> Timeline ®<br />
Phase 1 Phase 2 Phase 3<br />
Start-up Phase (4 Days)<br />
Marketing Management;<br />
Organisational Analysis,<br />
Human Resources Management;<br />
Personal Development<br />
Operations Management;<br />
Plan & Action Learning<br />
Information Management;<br />
Literature Research Financial Management; Dissertation<br />
Project<br />
International Management &<br />
Strategic Management<br />
Six-day International Conference in Buren<br />
2 Months 16 Months 6 Months<br />
24 Months *<br />
* Note: A maximum of 48 months is available for the completion of the IAL<strong>MBA</strong> ®<br />
** Note: Students are required to complete four multi-disciplinary Action Learning Projects and attend all core course workshops and write<br />
exams for all core course subjects.
Action Learning in Action<br />
Having graduated over 2300 Action Learning <strong>MBA</strong> managers<br />
from various continents, we have demonstrated the<br />
flexibility of Action Learning as a highly effective method for<br />
training and development of leaders and managers within<br />
organisations.<br />
Through the Action Learning process, individuals are open to and respond better to<br />
change and change management. Apply this principle to a set of business leaders and<br />
the results are empowering. Whilst change is occurring in the first instance at a local<br />
level, it is the learning process and the learning outcomes that have a proliferative<br />
effect on organisational changes of a strategic nature. Therefore, an organisation that<br />
implements Action Learning processes, at its heart of defining change, only serves to<br />
potentiate the abilities and motivation of its staff. Not only does the organisation benefit<br />
from having Action Learners within its management team, the added value is the return<br />
on investment demonstrated; whilst changes occur in time, on budget and in-house.<br />
Imagine your own internal consultancy team, keen to discuss issues, challenge<br />
decisions and implement changes that work to the good of the organisation, all<br />
based upon referenced reviews and the experiences of fellow experts. Few <strong>MBA</strong><br />
programmes can offer such a beneficial return on investment to an organisation.<br />
The following list of organisations have benefitted from having one or more<br />
employee follow an <strong>MBA</strong> programme with <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>:<br />
Adidas<br />
Akzo Nobel<br />
Cap Gemini<br />
Columbus Stainless<br />
Daimler Chrysler<br />
Delta Lloyd<br />
KPMG<br />
Heineken<br />
ING<br />
Johnson & Johnson Medical<br />
Royal Dutch Ministry of Defence<br />
Nike Europe<br />
Old Mutual<br />
Philips<br />
PricewaterhouseCoopers<br />
Shoprite<br />
Rabobank<br />
Timken<br />
Unilever
It is an age-old issue: how does an organisation foster the<br />
continued focus of key personnel whilst encouraging them<br />
to optimise skills and develop diverse perspectives Our<br />
programmes work harder for your organisation so that you<br />
can work smarter. Whilst following our Action Learning<br />
<strong>MBA</strong> ® your managers will continue their daily workload<br />
and carry out a series of change projects as they progress<br />
through the programme. They will diagnose problems<br />
and offer educated solutions for implementation. They<br />
now have a stake in the on-going change process and<br />
development of the organisation; your investment is their<br />
investment.<br />
How the Action Learning <strong>MBA</strong> ® can<br />
benefit your organisation:<br />
• Return on Investment is directly measurable through<br />
implementation of the Action Learning projects<br />
• The application of Action Learning thinking will spill over<br />
into other areas of your organisation, thereby resulting in<br />
the development of management skills and competency<br />
development<br />
• The six-day international conference at the conclusion<br />
of your studies presents our students with significant<br />
networking opportunities<br />
• Action Learning is a highly effective tool for leadership<br />
development<br />
• Personal development and career development<br />
aspirations are met, ensuring retention of key personnel<br />
Admission Criteria for the Action Learning <strong>MBA</strong> ®<br />
• Hold a Bachelor’s degree or equivalent qualification from a recognised<br />
institution<br />
• Be in a managerial role; management trainees are considered candidates<br />
for this programme<br />
• We will consider applications from suitable applicants who may not hold<br />
an undergraduate degree, who have extensive management experience,<br />
subject to certain terms and conditions<br />
• Professional management qualifications are highly regarded in the<br />
application process<br />
• For non-English speaking applicants a TOEFL or IELTS language test<br />
is required. The minimum pass mark for TOEFL is 79 and IELTS 6.0.<br />
Exemptions can be considered should you have successfully completed<br />
your BA degree in the English language.<br />
Concluding<br />
If you are:<br />
• A busy manager with plenty of daily challenges<br />
• Looking for a serious, but flexible <strong>MBA</strong> study<br />
• A manager and want to interact with managers from different countries<br />
• Interested in real time challenges<br />
Then our Action Learning Methodology ensures that you will not only gain<br />
knowledge; you will also be advancing your career from the start.
Qui sommes-nous <br />
C’est une grande première en Algérie : une coopération<br />
tripartite entre une école publique algérienne, Hec Alger, un<br />
grand groupe privé algérien, RedMed et une école étrangère<br />
réputée, <strong>BSN</strong>. La finalité de cette coopération inédite est le<br />
lancement en Algérie du <strong>MBA</strong> Action Learning dispensé dans<br />
plusieurs pays par cette école hollandaise.<br />
Hec Alger a été créée en 1970 sous le nom d’ITC, devenue INC en 1984. Elle est<br />
une école réputée en Algérie, ses diplômés étant recherchés tant par les entreprises<br />
algériennes qu’étrangères installées en Algérie. L’Ecole des Hautes Etudes<br />
Commerciales qui privilégie l’ouverture sur le monde et l’utilisation des langues<br />
vivantes, compte six spécialités en master, sa revue de sciences commerciales<br />
fait autorité et ses « Lundis du commerce » sont le lieu de rendez-vous de tous<br />
les managers qui comptent. Elle possède deux laboratoires de recherche, l’un en<br />
management, Permanan, et l’autre en marketing et TIC, Marketic. C’est d’ailleurs à ce<br />
dernier que va incomber la responsabilité de coordonner le <strong>MBA</strong> Action Learning.<br />
Le groupe RedMed, créé en 1996, est aujourd’hui leader dans le secteur privé algérien<br />
des solutions logistiques intégrées, accompagnant les pétroliers à travers une<br />
gamme complète de services. Depuis plus de 15 ans, un réseau de filiales et de<br />
partenaires internationaux est venu enrichir et diversifier son offre. A ses services<br />
initiaux d’hébergement et de restauration premium se sont successivement ajoutés<br />
les services de liaison, de transport terrestre et aérien, d’assistance au sol, de soutien<br />
logistique, de formation, d’assistance médicale et d’environnement afin de proposer<br />
une offre d’accompagnement globale. Toutes ces actions s’appuient au quotidien sur<br />
des notions de professionnalisme et de performance, d’innovation et de réactivité,<br />
d’éthique, de développement durable et de respect de l’environnement.<br />
RedMed Group reste animé par la passion,<br />
l’excellence et l’innovation.
<strong>BSN</strong> est une école hollandaise réputée qui a vu le jour<br />
en 1988 avant d’essaimer sur plusieurs pays dans le<br />
monde. Elle est la première institution européenne à être<br />
devenue membre du WIAL (World Institute for Action<br />
Learning) et elle a reçu son accréditation de la part de<br />
NVAO (Accreditation Organisation of the <strong>Netherlands</strong> and<br />
Flanders).<br />
<strong>BSN</strong> est présente en Afrique du Sud, au Ghana, au<br />
Rwanda, au Cameroun, au Soudan, en Chine, en Grèce, en<br />
République Tchèque, en Suisse, au Surinam et depuis 2012<br />
en Algérie, grâce à une coopération tripartite avec RedMed<br />
et Hec Alger.<br />
Qu’est-ce que le<br />
<strong>MBA</strong> Action Learning <br />
Reginald Revans est l’inventeur du concept d’Action<br />
Learning. Il a développé cette méthode au Royaume-<br />
Uni dans les années 1940. Selon lui, sa méthode a le<br />
mérite de travailler sur des problèmes réels et d’améliorer<br />
la productivité des acteurs.<br />
L’Action Learning est un apprentissage qui met au centre<br />
l’expérience vécue par les participants et les questions<br />
qu’elle soulève, un accompagnement individualisé à son<br />
application dans les situations professionnelles où ces<br />
questions se jouent et un impact direct et immédiat sur<br />
les résultats. Ce processus éducatif permet au participant<br />
d’étudier ses propres actions ou expériences sous<br />
le questionnement itératif d’un coach ou tuteur afin<br />
d’en améliorer la performance. Il est proche de<br />
l’apprentissage par l’action (en anglais learning-by-doing) et<br />
de l’enseignement par l’exemple.<br />
Pour s’inscrire <br />
50% du coût de cette formation seront pris en<br />
charge, sous conditions, par les organisateurs de<br />
ce <strong>MBA</strong> grâce à une bourse offerte aux candidats<br />
algériens par la Fondation Dick Gerdzen. Vous<br />
n’aurez donc à payer que 1,3 million DA pour<br />
l’ensemble des 24 mois.<br />
Pour connaître les modalités d’inscription et de<br />
paiement veuillez :<br />
écrire à : labo.marketic@hec.dz ou<br />
vous rapprocher des bureaux du Groupe RedMed<br />
au 03 Rue Mohammed Drareni, Hydra (face à la<br />
cité des PTT près de l’ENA) ou appeler :<br />
0770 502 926 ou 0770 502 623 Fax : 021.59.11.39<br />
Les places sont limitées.<br />
Le <strong>MBA</strong> Action Learning de <strong>BSN</strong> permet à des petits groupes de 6 à 8<br />
éléments de contribuer à ce processus avec les connaissances acquises<br />
pendant les ateliers, les suggestions en fonction de leur expérience de<br />
travail et les théories issues de leur recherche individuelle.<br />
Quel est le contenu du<br />
<strong>MBA</strong> Action Learning <br />
Le <strong>MBA</strong> Action Learning de <strong>BSN</strong> se déroulera au sein de l’Ecole des<br />
Hautes Etudes Commerciale, Hec Alger à raison de trois ou quatre jours<br />
par mois. Le programme se décline autour de six conférences majeures :<br />
la première sera consacrée à une introduction notamment des concepts<br />
du management, de l’Action Learning, de la méthodologie de recherche,<br />
de la gestion des ressources humaines, du Marketing et de la finance. Les<br />
cinq autres conférences seront dédiées aux concepts évoqués lors de la<br />
première conférence.<br />
De plus une fois par mois, en moyenne, aura lieu un atelier sur une demi<br />
journée en présence d’un coach. Des Master Class intéressant divers<br />
thèmes de la gestion, un stage d’une semaine en Hollande avec des<br />
conférences internationales regroupant des participants de différents pays<br />
ainsi que la rédaction d’un mémoire complèteront l’aspect pédagogique<br />
sanctionné par la délivrance du diplôme au terme des différents examens<br />
prévus pour chacun des aspects abordés.<br />
Le <strong>MBA</strong> s’étalera sur 24 mois avec 06mois consacrés à la rédaction du<br />
mémoire. Les cours se dérouleront en langue anglaise et seront prodigués<br />
par des enseignants de <strong>BSN</strong>.<br />
A qui s’adresse le <strong>MBA</strong> Action Learning <br />
Si vous êtes diplômé de l’enseignement supérieur (Bac+4) avec une<br />
expérience professionnelle d’au moins 05 ans avec une connaissance de<br />
l’anglais (au minimum 79 au TOFEL) vous pouvez suivre cette formation<br />
de haut niveau pour rejoindre les quelques 1500 cadres, de par le monde,<br />
ayant réussi au <strong>MBA</strong> Action Learning de <strong>BSN</strong> et surtout faire bénéficier<br />
votre entreprise d’une expérience valorisante.
Greec<br />
Who to contact<br />
For further details and registration<br />
information please visit our national<br />
division at www.bsn.eu/algeria or<br />
contact<br />
Laboratory Marketic HEC Alger<br />
11 Doudou Mokhtar Road,<br />
Ben Aknoun<br />
Phone: +213 (0)770 502 926<br />
Fax: +213 (0)21 59 11 39<br />
Email: labo.marketic@hec.dz<br />
Switzer<br />
The International Partners of<br />
<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong><br />
throughout the world are:<br />
• <strong>Algeria</strong><br />
• Asia<br />
• Cameroon<br />
• Czech Republic<br />
• Ghana<br />
• Greece<br />
• Nigeria<br />
• Rwanda<br />
• South Africa<br />
• Sudan<br />
• Suriname<br />
• Switzerland<br />
• Tanzania<br />
<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong><br />
Herenstraat 25 Buren<br />
PO Box 709 4116 ZJ Buren<br />
The <strong>Netherlands</strong><br />
Phone: +31 (0)344 579 030<br />
Fax: +31 (0)344 579 050<br />
Email: international@bsn.eu<br />
www.bsn.eu
land<br />
e<br />
Cameroon
<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong><br />
Herenstraat 25 Buren<br />
PO Box 709 4116 ZJ Buren<br />
The <strong>Netherlands</strong><br />
T +31 (0)344 579 030<br />
F +31 (0)344 579 050<br />
E international@bsn.eu<br />
École des Hautes Études Commerciales<br />
HEC Alger<br />
Laboratoire Marketic<br />
11 chemin Mokhtar Doudou<br />
Ben Aknoun Alger<br />
T +213 (0)770 502 926<br />
F +213 (0)21 59 11 39<br />
E labo.marketic@hec.dz