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BSN Algeria MBA Brochure - Business School Netherlands

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Action Learning <strong>MBA</strong> ®<br />

www.bsn.eu/algeria


Welcome to<br />

<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>,<br />

a Dutch University of Applied Sciences<br />

Welcome<br />

We have been active in the development of business<br />

professionals for around twenty-four years, and we continue<br />

to expand our provision of Action Learning programmes<br />

beyond the boundaries of the <strong>Netherlands</strong>, creating a global<br />

Action Learning community of business leaders, all following<br />

the same steps to success, the ever revolving; diagnose – plan<br />

– do – reflect<br />

We established the business school in 1988 based upon our belief that the courses<br />

available failed to meet the actual training and development needs of business<br />

managers. We developed our courseware built on a sound <strong>MBA</strong> portfolio and in the<br />

process became market leader in the <strong>Netherlands</strong>. We continue to grow to this day<br />

with the same courage of our convictions and belief that our Action Learning <strong>MBA</strong> is<br />

the best option for a business world that is constantly changing and needs an <strong>MBA</strong><br />

that focuses on real, complex organisational problems.<br />

We have learnt from our past experience, which means that we constantly assess<br />

each new situation, and make our decisions based on our vision of success. With<br />

these values in mind, we endeavour to inspire our whole student body, so that as<br />

business managers, they will grow and develop in the best possible way, establishing<br />

themselves as true professionals within their competitive environments.<br />

Our vision is to be the best business school, so that in turn our students will aspire to<br />

be the best leaders and business managers, benefitting their personal development,<br />

professional career and the organisations that have faith in their ability to deliver.<br />

Juanita Bouwer<br />

Head of English Programmes<br />

“For my company, it was like manna from heaven<br />

as the <strong>MBA</strong> programme prepares one to work far<br />

more effectively for the organisation and teaches<br />

one to work smarter in achieving organisational<br />

goals and objectives.”<br />

Gary Potgieter<br />

Shoprite and U Save Stores, Deputy Divisional Manager<br />

South Africa


HEC Algiers<br />

RedMed Group<br />

HEC Alger started as a Commerce Institute of Technology,<br />

ITC, and opened its doors in 1970 in Ben Aknoun, Algiers.<br />

By 1984, ITC changed its name to Institute National<br />

de Commerce, INC, and became part of the academic<br />

institutions under the umbrella of the Ministry of Higher<br />

Education and Scientific Research. In 2001 INC launched<br />

its own business journal and started a lecture series titled<br />

“The <strong>Business</strong> Mondays” to allow business leaders to<br />

share their experiences with students. Another special<br />

feature of INC is the preparation and presentation of an<br />

end-of-programme thesis on the 8th semester. INC has<br />

signed cooperation agreements with several schools and<br />

universities in Europe and the USA.<br />

RedMed Group was founded and has been managed by the Fechkeur<br />

family since 1996. Today, it is the leading private <strong>Algeria</strong>n provider for<br />

integrated logistical services to the Energy sector. The RedMed Group has<br />

established its base camp headquarters in Hassi Messaoud, with a similar<br />

operation in Adrar and liaison offices located in Algiers.<br />

RedMed Group is made of several departments and subsidiaries. The<br />

departments primary activities include office and living; heavy transport<br />

and lifting; rig moves; remote catering; mobile camps; civil works and<br />

environmental. The main subsidiaries activities include aviation; medical<br />

and HR and training, and is continually expanding. In the education sector<br />

RedMed’s Training Centre is IWCF certified since 2007 and NEBOSH<br />

accredited center since 2011. Therefore the group offers the ideal platform to<br />

the Action Learning collaborative <strong>MBA</strong> program offered by HEC and <strong>BSN</strong>.<br />

In 2010, INC changed its name and its status to Ecole des<br />

Hautes Etudes Commerciales, HEC Alger. Four new tracks<br />

were added to the school’s offerings: Entrepreneurship,<br />

Retail <strong>Business</strong>, Finance and Human Resources.<br />

A recent development, in 2012, has seen Marketic, the<br />

newly created research lab, establish numerous diversified<br />

links with the corporate world, including RedMed<br />

Group and its most recent launch of an Action Learning<br />

<strong>MBA</strong> programme in partnership with <strong>Business</strong> <strong>School</strong><br />

<strong>Netherlands</strong>. The Dutch accredited Action Learning <strong>MBA</strong><br />

programme is delivered in <strong>Algeria</strong> and facilitated by the<br />

international faculty of <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>.<br />

We are different because…<br />

It’s real time, real life, project based.<br />

The traditional approach is to teach students an overwhelming amount of<br />

theory and ask them to apply the theory on one or more specific problems or<br />

cases. You could be building a career in retail but be asked to learn all about<br />

intricacies of producing bio-chemical products. Would that be relevant to<br />

you Probably not. Would that be exciting In general, possibly not.<br />

At <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>, we recognise the fact that the body of<br />

knowledge is growing exponentially. Even the most sophisticated student<br />

is not going to fathom it all in a lifetime, let alone during a two-year course.<br />

That’s why we look at the academic part of the <strong>MBA</strong> from a different<br />

point of view. We start with the problem, your problem, a relevant issue<br />

that your organisation needs to solve. Once identified, you will learn to<br />

critically evaluate the available knowledge in the respective field, weigh the<br />

alternatives and propose an appropriate solution.<br />

But it doesn’t stop there. The Action Learning concept recognises that only<br />

when we have implemented the solution and seen the result, real learning<br />

takes place – We don’t take credit for that though – Confucius worked it out<br />

ages ago with his renowned statement:<br />

‘I hear and I forget’<br />

‘I see and I remember’<br />

‘I do and I understand’


Focus on action.<br />

While we ensure that our theoretical knowledge is fully tested during your studies, our<br />

focus is not on finding out how well you can remember hundreds of pages of theory and<br />

formulas, but rather on how well you can apply the knowledge you have gained, take<br />

action and learn then from you’re actions.<br />

As you complete each core course you will accumulate marks based on how well you<br />

have researched the available knowledge, evaluated the possible solutions and finally<br />

implemented your proposal – after all is that not what management is all about As Peter<br />

Drucker said: ‘What managers manage is change – the rest is administrative’.<br />

But what if my next job takes me into chemical engineering or some other area that was<br />

not covered, you may ask. Would I have missed out on valuable knowledge Probably<br />

not. Because the reality is that the shelf life of knowledge in our rapidly changing<br />

world, is not very long. If you did an <strong>MBA</strong> in E-commerce two or three years ago you<br />

would probably have to revisit the theories today, as most of what was considered the<br />

truth then is now considered obsolete. Moreover, once you have mastered the art of<br />

researching the body of knowledge and selecting the theories relevant to your current<br />

problem, you can apply this skill to any challenge you may face in the future, even if this<br />

challenge is of a completely different nature than the problems you are tackling now.<br />

That is why we at <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>, believe that the most important part<br />

of doing an <strong>MBA</strong> is learning to learn. If you develop the skills to analyse a problem, can<br />

identify the core issues, and know where to look for possible solutions and ideas, you<br />

are better equipped to cope with tomorrow’s challenges than anyone who can recite<br />

yesterday’s theories.<br />

Simplified, it is the age-old story of how to best help a hungry man. Give him a fish<br />

or help him make a fishing rod… We are definitely more in favour of the fishing rod<br />

approach.<br />

We realise that this is not the mainstream way of thinking – and frankly, we are quite<br />

proud of that – but this does not mean that what we offer is not a serious <strong>MBA</strong> – it is just<br />

unconventional and proactive – but then, so are most of the managers that study with us.


Seriously unconventional…<br />

<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong> has been delivering<br />

Action Learning <strong>MBA</strong>’s for 24 years now. We<br />

are the largest Dutch business school, a Dutch<br />

University of Applied Sciences and recognised by<br />

the official Dutch accreditation board, the NVAO.<br />

Action Learning takes your <strong>MBA</strong> out of the<br />

auditorium and into your daily life<br />

<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong> is not alone in its recognition of the<br />

value of Action Learning! Progressive organisations such as Shell,<br />

Exxon, General Electric, Unilever, Rabobank and Motorola, also<br />

believe in the Action Learning approach and have achieved amazing<br />

results in the field of problem-solving, innovative development,<br />

reducing operating costs and becoming learning organisations.<br />

With an annual <strong>MBA</strong> student intake of approximately 600, we are one<br />

of the largest business schools in the <strong>Netherlands</strong>. Additionally with an<br />

undisputed “number 1 in programme content” consistently in the last<br />

three biannual rankings from the Dutch ranking body and publication,<br />

Intermediar, no wonder we are proud of our market leader status and<br />

regarded as experts in the field of <strong>MBA</strong> programmes.<br />

You will experience…<br />

Rather than 40+ classrooms.<br />

The Action Learning <strong>MBA</strong> is based on maximum class size of 25<br />

Students who interacts actively for full 3 days in a quarterly session at<br />

a serene environment. During the workshops, you will be exposed to<br />

challenging, fresh topics within the various management disciplines.<br />

Thanks to the involvement of all students from different sector of the<br />

economy and by this we exceed the quality of traditional lecturing.<br />

You will be working closely with a small team.<br />

A fundamental part of Action Learning is the interaction that takes<br />

place in small groups, we call them subsets: typically a group of 6-8<br />

Students meeting each other on a bi-weekly basis face-to-face to<br />

engage in real-life problem solving. They contribute to this process<br />

with knowledge obtained during the workshops, suggestions<br />

based on their working experience and theories derived from<br />

individual research. Consequently, they provide each other with<br />

strong support and new perspectives. The workshops and the<br />

international character of the student group ensure that you will<br />

be exposed to a wide range of innovative solutions to real-life<br />

organisational situations all under the guidance of our Set Advisors<br />

who guide students during the programme physically.


Challenging study material.<br />

Where the student of a traditional <strong>MBA</strong> basically studies, the structure and contents<br />

of established textbooks, the Action Learner utilises these books merely as reference<br />

material. The courseware of the Action Learning <strong>MBA</strong> comprises the latest subjects,<br />

covered by up-to-date articles and developed by international gurus. This does not<br />

only generate an inspiring platform for the workshops, but also ensures high quality<br />

study material that is as close to new thinking as we can possibly get. Recommended<br />

Textbooks and courseware are provided by the <strong>School</strong> to all students.<br />

Save on study time.<br />

From your first core course, you will be dealing with real issues in your own organisation.<br />

In fact, contrary to the traditional <strong>MBA</strong>, 40% of your study time will be spent within your<br />

own organisation on projects relevant to your work. As you learn, you experience the<br />

exciting changes taking place around you – and so will those that you work with and for.<br />

Excited about the<br />

<strong>BSN</strong> Action Learning Alternative<br />

Contact us today at labo.marketic@hec.dz or the regional office closest to you.<br />

Your company will directly benefit.<br />

In effect this means that your company will receive implementable solutions (developed<br />

under the guidance of highly proficient senior consultants) to seven key issues during<br />

the 24 months you are studying – once employers realise, that in fact they are getting<br />

valuable ‘consulting’ input, a highly competent employee and fresh perspectives<br />

on their business in the process, students normally find it easier to get their tuition<br />

fees co-sponsored by employers. It just makes plain business sense – the Return on<br />

Investment is amazing.


The Action Learning <strong>MBA</strong> ®<br />

This <strong>MBA</strong> is the perfect educational training<br />

programme for the busy professional where<br />

relevance, excellence and flexibility are key criteria.<br />

Blended study methods neatly combine with<br />

supported coaching sessions, offering a true Action<br />

Learning <strong>MBA</strong>, convenient for the business traveller.<br />

Your final project comprises a dissertation, during which<br />

time you will identify and research a strategic organisational<br />

problem or challenge.<br />

Replicates the Global <strong>Business</strong><br />

Environment<br />

Those that address problems alone stand alone, but those<br />

that form a strong team and tackle a problem in a cohesive,<br />

synergistic manner, ask challenging questions and devise<br />

the strongest of formulas for change, they therefore realise<br />

their goals in an empowering fashion. For this reason, your<br />

classmates, from various business backgrounds, are your<br />

winning team, with whom you question and challenge, and<br />

formulate the perfect plan of change for the toughest of<br />

workplace issues.<br />

During the initial start-up of the programme you will be<br />

assigned to a geographically strategic subset of between 4<br />

and 8 students. This will simplify the opportunity for regular<br />

interaction, which is a fundamental aspect of Action Learning.<br />

Continuous Professional Assessment<br />

At <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong> we assess your progress<br />

as a professional leader or manager based on several<br />

assessment methods which include:<br />

• A logbook of learning for each core course in which you<br />

document your personal learning experiences<br />

• An open-book examination at the end of each core<br />

course which tests your knowledge ability of core theory<br />

• A number of multi-disciplinary Action Learning Projects<br />

which tests your ability to solve complex problems<br />

within your own organisation<br />

• A dissertation which addresses a complex problem that<br />

is of strategic importance to your organisation<br />

• Reflection of your learning experiences at the end of<br />

your studies through a self-reflection project called an<br />

Evaluation of Managerial Learning experiences during<br />

the period of your studies<br />

Action Learning<br />

From the outset, as an Action Learning <strong>MBA</strong>® student you will focus 100%<br />

of your time on topics of relevance to you and your organisation. Through<br />

research and discussion, you will discover methods to resolve issues and<br />

implement new plans; applying change through action. You will complete<br />

four multi-disciplinary Action Learning Projects (ALPs) during the period of<br />

your studies which broaden your learning and management and leadership<br />

ability to solve complex problems.<br />

Student Support<br />

From the outset of the programme we support our<br />

students through bi-weekly subset meetings which occur<br />

throughout the period of your studies. Our students are<br />

coached by specialised learning coaches and tutors who<br />

use Action Learning principles and processes to encourage<br />

and motivate our students throughout their studies.<br />

Renowned business and academic practitioners and our<br />

in-house staff play a vital role during your visit with us at<br />

the international residency conference. Here you have<br />

the opportunity to ask the most challenging of questions,<br />

dispute theories and exchange inspirational experiences.<br />

Once back in your own surroundings, the learning coaches<br />

and tutors continue inquisitive, taxing, and lively interaction.


Library Access<br />

With the additional support of our immense database of online journals, periodicals and<br />

management reviews, whatever your subject of interest, there is no problem in finding<br />

topical, significant and relevant information at the click of your mouse. Demonstrate<br />

that you have fully researched your topics of interest, with the aid of this incredible<br />

reference tool accessible from all corners of the globe.<br />

Accreditation<br />

The Action Learning <strong>MBA</strong> ® is a distance learning <strong>MBA</strong> and a derivative of the accredited<br />

Distance Learning <strong>MBA</strong> (CROHO Registration No, 70053) via the Dutch Governmental<br />

body, the NVAO, (Accreditation Organisation of the <strong>Netherlands</strong> and Flanders), which<br />

guarantees excellence. This endorsement is recognised by global accreditation bodies<br />

and ensures further study opportunities both within the EU and internationally.<br />

Structure<br />

Quality Validation<br />

• CEDEO. Centre for Documentation and Evaluation of External <strong>Business</strong> Courses: a<br />

quality validation organisation undertaking quality assessments at <strong>Business</strong> <strong>School</strong><br />

<strong>Netherlands</strong> clients.<br />

• <strong>BSN</strong> is a registered University of Applied Sciences<br />

The Perfect Stepping Stone<br />

For those looking to continue beyond Master’s level education, the Action Learning<br />

<strong>MBA</strong> ® is the perfect stepping-stone on your journey to continued success and future<br />

learning.<br />

Programme Structure<br />

The phases of the Action Learning <strong>MBA</strong> ® include:<br />

Phase 1: Start-up Phase<br />

During the introductory 4-day phase of your studies you will experience:<br />

• An Introduction and Overview of the programme<br />

• An Introduction to Action Learning from a practical perspective<br />

• An Introduction to Research Methodology<br />

• Training in Interpersonal Skills<br />

Upon completion of the start-up you will be required to attend subset meetings<br />

every second week during which time you will be assisted by a Learning Coach who<br />

will coach the subset in the practical aspects of Action Learning while you research<br />

and analyse your own organisation. As an output for this phase you will produce an<br />

Organisational Analysis (OA) project of your own your company and you will also design<br />

your own Personal Development Plan based on your current leadership skills and<br />

competencies. You will be encouraged throughout the programme to continually reflect<br />

on your leadership skills and competencies and consider areas for personal on-going<br />

development.<br />

In addition, you will be required to undertake a literature research project to develop<br />

your understanding of the theoretical fundamentals of Action Learning and present your<br />

findings in a written report.


Phase 2: Core Courses<br />

On completion of your Organisational Analysis project and<br />

your literature review on Action Learning you will attend a<br />

series of multi-disciplinary core course workshops which<br />

focus on a range of Hot Topics in each of the seven core<br />

course disciplines. These workshops are specifically designed<br />

for you to interact and share your experiences with our<br />

experienced and professional faculty and fellow students.<br />

As you work through your core courses you will decide<br />

which disciplines you will focus on for your Action Learning<br />

projects. You will continue to attend subset meetings<br />

throughout the duration of your studies, during which<br />

time you will be coached through a Learning Coach who<br />

will assist you in the development of your Action Learning<br />

projects. You will be required to write an open-book<br />

examination prior to the start of each new core course.<br />

Compulsory Core Courses include:<br />

• Strategic Management (SM)<br />

• Marketing Management (MM)<br />

• Operations Management (OM)<br />

• Human Resources Management (HRM)<br />

• Financial Management (FM)<br />

• Information Management (IM)<br />

• International Management (Int. M)<br />

International Conference in Holland<br />

You are required to undertake an international study tour to Holland for a<br />

period of six days as part of your academic studies. During this study block<br />

you will attend the following:<br />

• A workshop on International Management<br />

• A summary workshop in strategic management<br />

• A Dissertation Dipstick workshop<br />

• An advanced workshop on Research Methodology in preparation for<br />

your dissertation<br />

• Master Classes on specialised topics<br />

• Field visits to Dutch organisations and meetings with other international<br />

students<br />

Phase 3: Dissertation<br />

The final phase of your studies requires you to identify a strategic problem<br />

within your organisation and then research and write a dissertation. You will<br />

be allocated an internal examiner who will provide you with support and<br />

feedback during this phase of your studies.<br />

In addition, the core course workshops may be<br />

supplemented with specialist Master Class electives to<br />

ensure that you receive the latest cutting edge thinking<br />

and interactive discussion in specialised areas of business<br />

management and leadership.<br />

The IAL<strong>MBA</strong> Timeline ®<br />

Phase 1 Phase 2 Phase 3<br />

Start-up Phase (4 Days)<br />

Marketing Management;<br />

Organisational Analysis,<br />

Human Resources Management;<br />

Personal Development<br />

Operations Management;<br />

Plan & Action Learning<br />

Information Management;<br />

Literature Research Financial Management; Dissertation<br />

Project<br />

International Management &<br />

Strategic Management<br />

Six-day International Conference in Buren<br />

2 Months 16 Months 6 Months<br />

24 Months *<br />

* Note: A maximum of 48 months is available for the completion of the IAL<strong>MBA</strong> ®<br />

** Note: Students are required to complete four multi-disciplinary Action Learning Projects and attend all core course workshops and write<br />

exams for all core course subjects.


Action Learning in Action<br />

Having graduated over 2300 Action Learning <strong>MBA</strong> managers<br />

from various continents, we have demonstrated the<br />

flexibility of Action Learning as a highly effective method for<br />

training and development of leaders and managers within<br />

organisations.<br />

Through the Action Learning process, individuals are open to and respond better to<br />

change and change management. Apply this principle to a set of business leaders and<br />

the results are empowering. Whilst change is occurring in the first instance at a local<br />

level, it is the learning process and the learning outcomes that have a proliferative<br />

effect on organisational changes of a strategic nature. Therefore, an organisation that<br />

implements Action Learning processes, at its heart of defining change, only serves to<br />

potentiate the abilities and motivation of its staff. Not only does the organisation benefit<br />

from having Action Learners within its management team, the added value is the return<br />

on investment demonstrated; whilst changes occur in time, on budget and in-house.<br />

Imagine your own internal consultancy team, keen to discuss issues, challenge<br />

decisions and implement changes that work to the good of the organisation, all<br />

based upon referenced reviews and the experiences of fellow experts. Few <strong>MBA</strong><br />

programmes can offer such a beneficial return on investment to an organisation.<br />

The following list of organisations have benefitted from having one or more<br />

employee follow an <strong>MBA</strong> programme with <strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong>:<br />

Adidas<br />

Akzo Nobel<br />

Cap Gemini<br />

Columbus Stainless<br />

Daimler Chrysler<br />

Delta Lloyd<br />

KPMG<br />

Heineken<br />

ING<br />

Johnson & Johnson Medical<br />

Royal Dutch Ministry of Defence<br />

Nike Europe<br />

Old Mutual<br />

Philips<br />

PricewaterhouseCoopers<br />

Shoprite<br />

Rabobank<br />

Timken<br />

Unilever


It is an age-old issue: how does an organisation foster the<br />

continued focus of key personnel whilst encouraging them<br />

to optimise skills and develop diverse perspectives Our<br />

programmes work harder for your organisation so that you<br />

can work smarter. Whilst following our Action Learning<br />

<strong>MBA</strong> ® your managers will continue their daily workload<br />

and carry out a series of change projects as they progress<br />

through the programme. They will diagnose problems<br />

and offer educated solutions for implementation. They<br />

now have a stake in the on-going change process and<br />

development of the organisation; your investment is their<br />

investment.<br />

How the Action Learning <strong>MBA</strong> ® can<br />

benefit your organisation:<br />

• Return on Investment is directly measurable through<br />

implementation of the Action Learning projects<br />

• The application of Action Learning thinking will spill over<br />

into other areas of your organisation, thereby resulting in<br />

the development of management skills and competency<br />

development<br />

• The six-day international conference at the conclusion<br />

of your studies presents our students with significant<br />

networking opportunities<br />

• Action Learning is a highly effective tool for leadership<br />

development<br />

• Personal development and career development<br />

aspirations are met, ensuring retention of key personnel<br />

Admission Criteria for the Action Learning <strong>MBA</strong> ®<br />

• Hold a Bachelor’s degree or equivalent qualification from a recognised<br />

institution<br />

• Be in a managerial role; management trainees are considered candidates<br />

for this programme<br />

• We will consider applications from suitable applicants who may not hold<br />

an undergraduate degree, who have extensive management experience,<br />

subject to certain terms and conditions<br />

• Professional management qualifications are highly regarded in the<br />

application process<br />

• For non-English speaking applicants a TOEFL or IELTS language test<br />

is required. The minimum pass mark for TOEFL is 79 and IELTS 6.0.<br />

Exemptions can be considered should you have successfully completed<br />

your BA degree in the English language.<br />

Concluding<br />

If you are:<br />

• A busy manager with plenty of daily challenges<br />

• Looking for a serious, but flexible <strong>MBA</strong> study<br />

• A manager and want to interact with managers from different countries<br />

• Interested in real time challenges<br />

Then our Action Learning Methodology ensures that you will not only gain<br />

knowledge; you will also be advancing your career from the start.


Qui sommes-nous <br />

C’est une grande première en Algérie : une coopération<br />

tripartite entre une école publique algérienne, Hec Alger, un<br />

grand groupe privé algérien, RedMed et une école étrangère<br />

réputée, <strong>BSN</strong>. La finalité de cette coopération inédite est le<br />

lancement en Algérie du <strong>MBA</strong> Action Learning dispensé dans<br />

plusieurs pays par cette école hollandaise.<br />

Hec Alger a été créée en 1970 sous le nom d’ITC, devenue INC en 1984. Elle est<br />

une école réputée en Algérie, ses diplômés étant recherchés tant par les entreprises<br />

algériennes qu’étrangères installées en Algérie. L’Ecole des Hautes Etudes<br />

Commerciales qui privilégie l’ouverture sur le monde et l’utilisation des langues<br />

vivantes, compte six spécialités en master, sa revue de sciences commerciales<br />

fait autorité et ses « Lundis du commerce » sont le lieu de rendez-vous de tous<br />

les managers qui comptent. Elle possède deux laboratoires de recherche, l’un en<br />

management, Permanan, et l’autre en marketing et TIC, Marketic. C’est d’ailleurs à ce<br />

dernier que va incomber la responsabilité de coordonner le <strong>MBA</strong> Action Learning.<br />

Le groupe RedMed, créé en 1996, est aujourd’hui leader dans le secteur privé algérien<br />

des solutions logistiques intégrées, accompagnant les pétroliers à travers une<br />

gamme complète de services. Depuis plus de 15 ans, un réseau de filiales et de<br />

partenaires internationaux est venu enrichir et diversifier son offre. A ses services<br />

initiaux d’hébergement et de restauration premium se sont successivement ajoutés<br />

les services de liaison, de transport terrestre et aérien, d’assistance au sol, de soutien<br />

logistique, de formation, d’assistance médicale et d’environnement afin de proposer<br />

une offre d’accompagnement globale. Toutes ces actions s’appuient au quotidien sur<br />

des notions de professionnalisme et de performance, d’innovation et de réactivité,<br />

d’éthique, de développement durable et de respect de l’environnement.<br />

RedMed Group reste animé par la passion,<br />

l’excellence et l’innovation.


<strong>BSN</strong> est une école hollandaise réputée qui a vu le jour<br />

en 1988 avant d’essaimer sur plusieurs pays dans le<br />

monde. Elle est la première institution européenne à être<br />

devenue membre du WIAL (World Institute for Action<br />

Learning) et elle a reçu son accréditation de la part de<br />

NVAO (Accreditation Organisation of the <strong>Netherlands</strong> and<br />

Flanders).<br />

<strong>BSN</strong> est présente en Afrique du Sud, au Ghana, au<br />

Rwanda, au Cameroun, au Soudan, en Chine, en Grèce, en<br />

République Tchèque, en Suisse, au Surinam et depuis 2012<br />

en Algérie, grâce à une coopération tripartite avec RedMed<br />

et Hec Alger.<br />

Qu’est-ce que le<br />

<strong>MBA</strong> Action Learning <br />

Reginald Revans est l’inventeur du concept d’Action<br />

Learning. Il a développé cette méthode au Royaume-<br />

Uni dans les années 1940. Selon lui, sa méthode a le<br />

mérite de travailler sur des problèmes réels et d’améliorer<br />

la productivité des acteurs.<br />

L’Action Learning est un apprentissage qui met au centre<br />

l’expérience vécue par les participants et les questions<br />

qu’elle soulève, un accompagnement individualisé à son<br />

application dans les situations professionnelles où ces<br />

questions se jouent et un impact direct et immédiat sur<br />

les résultats. Ce processus éducatif permet au participant<br />

d’étudier ses propres actions ou expériences sous<br />

le questionnement itératif d’un coach ou tuteur afin<br />

d’en améliorer la performance. Il est proche de<br />

l’apprentissage par l’action (en anglais learning-by-doing) et<br />

de l’enseignement par l’exemple.<br />

Pour s’inscrire <br />

50% du coût de cette formation seront pris en<br />

charge, sous conditions, par les organisateurs de<br />

ce <strong>MBA</strong> grâce à une bourse offerte aux candidats<br />

algériens par la Fondation Dick Gerdzen. Vous<br />

n’aurez donc à payer que 1,3 million DA pour<br />

l’ensemble des 24 mois.<br />

Pour connaître les modalités d’inscription et de<br />

paiement veuillez :<br />

écrire à : labo.marketic@hec.dz ou<br />

vous rapprocher des bureaux du Groupe RedMed<br />

au 03 Rue Mohammed Drareni, Hydra (face à la<br />

cité des PTT près de l’ENA) ou appeler :<br />

0770 502 926 ou 0770 502 623 Fax : 021.59.11.39<br />

Les places sont limitées.<br />

Le <strong>MBA</strong> Action Learning de <strong>BSN</strong> permet à des petits groupes de 6 à 8<br />

éléments de contribuer à ce processus avec les connaissances acquises<br />

pendant les ateliers, les suggestions en fonction de leur expérience de<br />

travail et les théories issues de leur recherche individuelle.<br />

Quel est le contenu du<br />

<strong>MBA</strong> Action Learning <br />

Le <strong>MBA</strong> Action Learning de <strong>BSN</strong> se déroulera au sein de l’Ecole des<br />

Hautes Etudes Commerciale, Hec Alger à raison de trois ou quatre jours<br />

par mois. Le programme se décline autour de six conférences majeures :<br />

la première sera consacrée à une introduction notamment des concepts<br />

du management, de l’Action Learning, de la méthodologie de recherche,<br />

de la gestion des ressources humaines, du Marketing et de la finance. Les<br />

cinq autres conférences seront dédiées aux concepts évoqués lors de la<br />

première conférence.<br />

De plus une fois par mois, en moyenne, aura lieu un atelier sur une demi<br />

journée en présence d’un coach. Des Master Class intéressant divers<br />

thèmes de la gestion, un stage d’une semaine en Hollande avec des<br />

conférences internationales regroupant des participants de différents pays<br />

ainsi que la rédaction d’un mémoire complèteront l’aspect pédagogique<br />

sanctionné par la délivrance du diplôme au terme des différents examens<br />

prévus pour chacun des aspects abordés.<br />

Le <strong>MBA</strong> s’étalera sur 24 mois avec 06mois consacrés à la rédaction du<br />

mémoire. Les cours se dérouleront en langue anglaise et seront prodigués<br />

par des enseignants de <strong>BSN</strong>.<br />

A qui s’adresse le <strong>MBA</strong> Action Learning <br />

Si vous êtes diplômé de l’enseignement supérieur (Bac+4) avec une<br />

expérience professionnelle d’au moins 05 ans avec une connaissance de<br />

l’anglais (au minimum 79 au TOFEL) vous pouvez suivre cette formation<br />

de haut niveau pour rejoindre les quelques 1500 cadres, de par le monde,<br />

ayant réussi au <strong>MBA</strong> Action Learning de <strong>BSN</strong> et surtout faire bénéficier<br />

votre entreprise d’une expérience valorisante.


Greec<br />

Who to contact<br />

For further details and registration<br />

information please visit our national<br />

division at www.bsn.eu/algeria or<br />

contact<br />

Laboratory Marketic HEC Alger<br />

11 Doudou Mokhtar Road,<br />

Ben Aknoun<br />

Phone: +213 (0)770 502 926<br />

Fax: +213 (0)21 59 11 39<br />

Email: labo.marketic@hec.dz<br />

Switzer<br />

The International Partners of<br />

<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong><br />

throughout the world are:<br />

• <strong>Algeria</strong><br />

• Asia<br />

• Cameroon<br />

• Czech Republic<br />

• Ghana<br />

• Greece<br />

• Nigeria<br />

• Rwanda<br />

• South Africa<br />

• Sudan<br />

• Suriname<br />

• Switzerland<br />

• Tanzania<br />

<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong><br />

Herenstraat 25 Buren<br />

PO Box 709 4116 ZJ Buren<br />

The <strong>Netherlands</strong><br />

Phone: +31 (0)344 579 030<br />

Fax: +31 (0)344 579 050<br />

Email: international@bsn.eu<br />

www.bsn.eu


land<br />

e<br />

Cameroon


<strong>Business</strong> <strong>School</strong> <strong>Netherlands</strong><br />

Herenstraat 25 Buren<br />

PO Box 709 4116 ZJ Buren<br />

The <strong>Netherlands</strong><br />

T +31 (0)344 579 030<br />

F +31 (0)344 579 050<br />

E international@bsn.eu<br />

École des Hautes Études Commerciales<br />

HEC Alger<br />

Laboratoire Marketic<br />

11 chemin Mokhtar Doudou<br />

Ben Aknoun Alger<br />

T +213 (0)770 502 926<br />

F +213 (0)21 59 11 39<br />

E labo.marketic@hec.dz

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