CIRA Corporate Plan: Fiscal Year 2013

cira.ca

CIRA Corporate Plan: Fiscal Year 2013

CIRA Corporate Plan:

Fiscal Year 2013

Presented to the Board of Directors


TABLE OF CONTENTS

Executive Summary ................................................................................................................................ 3

Corporate Profile .................................................................................................................................... 5

Membership and Stakeholders .............................................................................................................. 6

Planning Environment ............................................................................................................................ 7

Strategy ................................................................................................................................................. 11

Strategic Objectives .......................................................................................................................... 11

Top-Level Strategies and Associated Activities ................................................................................. 13

Financial Management ......................................................................................................................... 21

CIRA Operating Budget FY13 ............................................................................................................. 21

CIRA Capital Plan FY13 ...................................................................................................................... 21

Appendix A: Activities Aligned with Top-Level Strategies .................................................................. 22


CIRA Corporate Plan: FY13

CIRA CORPORATE PLAN

Fiscal Year 2013

Executive Summary

The Corporate Plan identifies the overall goals of the organization and the strategic direction necessary to

achieve those goals.

CIRA is a healthy business. .CA registrations have increased from 1.4 million in 2010 to 1.6 in 2011, or an

increase of 14.3 per cent. Recently, the organization surpassed 1.8 million registrations and it is

anticipated that the 2 million registrations mark will be crossed in FY13. Renewal rates for .CA are robust,

continuing to remain above 77 per cent. Consistent with registrations, revenue increased from $11.2

million in 2010 to $13.3 million in 2011, an increase of 18.8 per cent.

A healthy base business is the key to ensuring that CIRA achieves its mandate as an organization which

includes managing Canada's .CA domain name registry, developing and implementing policies that support

Canada's Internet community and representing the .CA registry internationally. As stewards of the .CA

domain space, CIRA plays a mission-critical role in ensuring that key parts of the Internet’s infrastructure

in Canada are continuously and securely available. We do this for the benefit of all Canadians.

Financing

Domain Name

Administration

Internet Growth

Customer Benefit

The business model for CIRA is straight forward. Domain name registrations and the associated revenue

ensure that CIRA has a solid base of funding to finance the activities that support the mandate of the

organization.

The organization’s mandate includes the operation of the SRS (shared registration system), the DNS

(domain name system) and the development and/or funding of initiatives for the overall benefit of the

Internet in Canada. This last element refers to CIRA’s Community Investment Program that the

organization has created to encourage and support the further development of the Internet ecosystem

both domestically and internationally.

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CIRA Corporate Plan: FY13

During the last three years, CIRA has undergone a significant period of transformation and growth. The

organization is in the third year of successfully executing against its strategic framework. The .CA product

has been refreshed to ensure that it is simpler for our customers to register and maintain their domain

names. The underlying technological infrastructure has been updated to industry standards to continue to

provide a safe and secure Internet experience for .CA Registrants and those accessing .CA websites. The

organization’s structure, processes and staffing have been upgraded to ensure that CIRA continues to

operate at an increasingly higher level.

The coming year will present continued challenges for the domain business. The introduction of new

gTLDs, improved search capability and the increased adoption of applications for navigation will put

pressure on the domain business. The market is going to change at both the consumer and channel levels.

The market is simply going to become much more competitive. New products will emerge. Access to

markets will change as a myriad of competitors compete for distribution through our partner networks.

These changes will require the organization to focus on ensuring that our product is competitive and that

we are customer-focused in the increasingly competitive market.

Strategically, the organization will continue to pursue its core objective of ensuring that .CA is the

preferred choice of Canadians. This will be accomplished with a broad mix of activities that will reinforce

the value of .CA within the domain space at both the market and channel levels. The product/service will

be improved and the organization will further advance the technology and process infrastructure

supporting .CA. These activities will continue to support the organization’s growth goals for both

registrations and revenue.

Continued growth will serve to provide the necessary funds for the Community Investment Program

through which CIRA is committed to supporting the development of the Internet ecosystem in Canada. In

FY13 the organization will increase the level of funding and effort in this area. In addition to the continued

support of existing activities, the organization will add new activities to ensure that this program

materially benefits a cross section of the Internet and Canadians.

CIRA is moving into FY13 well positioned and confident. Investment will be made in the key strategic areas

that will ensure our goals are met which ensure a safe and trusted Internet experience for our customers,

channel partners and those accessing .CA.

4


CIRA Corporate Plan: FY13

Corporate Profile

The Canadian Internet Registration Authority (CIRA) is the Member-driven organization that manages Canada’s

.CA domain name registry, develops and implements policies that support Canada’s Internet community, and

represents the .CA registry internationally.

The Government of Canada has formally recognized and designated CIRA as the administrator of the .CA

domain space. Within this context, CIRA operates the .CA domain space as a key public resource on behalf of

Canadians.

Vision

CIRA’s vision is to be a world-class Internet registry that is recognized and valued by the Internet community

and Canadians.

Mission

CIRA’s mission is to foster the development of .CA as a key public resource for all Canadians by providing

stable, secure and trusted domain name services, and by taking a leadership role in shaping Canada’s Internet

for the benefit of .CA domain holders.

Values

We believe that fairness, transparency and high ethical standards are the foundation of our culture.

CIRA is committed to a collaborative team environment that seeks continuous improvement and

breakthrough ideas through innovation.

At CIRA we are committed to exceeding stakeholder expectations through excellence in operations, service

delivery and engagement.

We believe in having a positive influence in the communities where we provide service and do business.

http://www.profectio.com/2

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5


CIRA Corporate Plan: FY13

Membership and Stakeholders

CIRA has no shareholders, only Members. CIRA membership is free and is open to any .CA Registrant

who is interested in participating in the governance of the corporation and contributing to the

development on the Internet. Members may attend and vote at annual general meetings, vote for

CIRA’s Board of Directors and vote on changes to CIRA’s bylaws. From time to time, Members are asked

to participate in consultations and surveys on issues and opportunities that affect .CA and the Internet

ecosystem.

Registrants — active .CA holders — are CIRA’s largest stakeholder group. The approximately 1 million

Registrants who hold .CA domains are our customers who utilize .CA to build their brands, both personal

and business, on-line. We work hard to ensure that their online .CA experience is positive and within an

environment that continues to be safe, secure and trusted.

Our Registrars, who register and manage .CA domains, are also critical stakeholders. They are our

partners who provide the conduit through which we deliver our product to the market and are a vital

link in the relationship we have with our mutual customers.

Beyond our Members, Registrants and Registrars, the Internet has become a catalyst in the evolution

of the economic, social and cultural interactions of all Canadians. Given that CIRA makes certain that

critical elements of the Internet work in Canada, this fundamentally makes all Canadians important

CIRA stakeholders.

Industry Canada is a significant stakeholder with a non-voting seat on our Board of Directors. CIRA

actively participates in a broad range of international fora on Internet governance, policy and technology

where we influence policy-making at the highest level and both contribute to, and are kept wellinformed

about, the very latest in policy, security and performance development issues.

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6


CIRA Corporate Plan: FY13

2006_Q4

2007_Q1

2007_Q2

2007_Q3

2007_Q4

2008_Q1

2008_Q2

2008_Q3

2008_Q4

2009_Q1

2009_Q2

2009_Q3

2009_Q4

2010_Q1

2010_Q2

2010_Q3

2010_Q4

2011_Q1

2011_Q2

Percent Market Share

2006_Q4

2007_Q1

2007_Q2

2007_Q3

2007_Q4

2008_Q1

2008_Q2

2008_Q3

2008_Q4

2009_Q1

2009_Q2

2009_Q3

2009_Q4

2010_Q1

2010_Q2

2010_Q3

2010_Q4

2011_Q1

2011_Q2

Millions of Domain Names

Planning Environment

The global domain business continues to be a healthy growing business within the Internet ecosystem.

The global domain market reached 219 million domains registered during the second quarter of 2011.

This represents a 9 per cent increase over the previous year when total domains registered were 201

million. Further, the pace of growth has increased slightly from 7 per cent to the current 9 per cent when

comparing the growth rates between 2009 - 2010 and 2010 - 2011 respectively.

Within this market there are two primary categories; gTLDs and ccTLDs. The overall market share of each

has remained relatively stable over the last 12 months with gTLDs and ccTLDs having a market share of

60.4 per cent and 39.6 per cent respectively. That said, the ccTLD market continues to gain market share

from its gTLD competitors at a slow, but steady pace. For comparison, in the fourth quarter of 2007 the

ccTLD domains had a market share of 36.8 per cent at a global level.

250

Global TLD Registration Trends 2007-2011

200

150

100

50

-

gTLDs

ccTLDs

all TLDs

Quarters

Source: ZookNIC Internet Intelligence

Calendar year

Chart generated on 11/20/11

70%

60%

50%

40%

30%

20%

10%

0%

Global TLD Market Share 2007-2011

gTLDs

ccTLDs

7

Quarters

Source: ZookNIC Internet Intelligence

Calendar year

Chart generated on 11/20/11


CIRA Corporate Plan: FY13

Millions of Domain Names

Percent Market Share

The Canadian market reached 6 million domains registered during the second quarter of 2011. This represents

an 11 per cent increase over the previous year when total domains registered were 5.4 million. The Canadian

market is currently outpacing the growth rate of the global business. Our domestic market grew 11 per cent

versus the global market at 9 per cent between the second quarter of 2010 and 2011.

Within this context .CA is performing very well. Between the second quarter of 2010 and 2011, .CA grew at a

rate of 20 per cent. This compares to 11 per cent for the gTLDs in the Canadian market and 7 per cent for .com

during the same time period. Interestingly, the growth rates for the smaller gTLD competitors e.g. .net, .org etc.,

is higher than .com at 11 per cent.

.CA continues to gain market share from its competitors in the Canadian domain space. Currently the gTLDs in

the Canadian space have a market share of 71 per cent while .CA has a market share of 29 per cent. During the

period between the second quarter of 2010 and 2011, .CA gained 2 market share points. This gain in share for

.CA is part of a longer term trend. In 2006 .CA had a market share of 21 per cent versus the 29 per cent of today.

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Canadian TLD Market Share 2007-2011

gTLDs

ca

Quarters

Source: ZookNIC Internet Intelligence

Calendar year

Chart generated on 11/20/11

7

6

5

4

3

2

1

0

Canadian TLD Registration Trends 2007-2011

gTLDs

ca

all TLDs

Quarters

Source: ZookNIC Internet Intelligence

Calendar year

Chart generated on 11/20/11

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CIRA Corporate Plan: FY13

fr

au

br

ca

nl

se

uk

no

us

de

eu

cn

All ccTLDs

com

org

net

Other gTLDs

All gTLDs

Percentage Growth

As noted, .CA growth rates are currently outpacing domain growth both globally and domestically for the

period between Q2 2010 and Q2 2011. The continued strong performance has led to .CA being one of the

fastest growing TLDs over the past four years.

70%

Global TLD Growth 2007-2011

60%

50%

40%

30%

20%

8

10%

0%

-10%

Source: ZookNIC Internet Intelligence

Calendar year

Chart generated on 11/20/11

TLDs

In addition to the strong volume based performance of .CA, Canada’s country code is well positioned within

the Canadian market and in particular versus .com. The .CA domain has an overall brand index score of 73

compared to 59 for .com. .CA has virtually universal awareness (96 per cent) among Canadian Internet users, is

strongly associated with Canadian organizations and individuals, and relative to .com is perceived as safer,

more secure and trusted. In addition, 88 per cent of Canadian Internet users see .CA as an important resource

and 81 per cent of Canadian Internet users would prefer to support Canadian businesses/organizations where

possible. Therefore an organization wishing to appeal to a Canadian audience is well positioned with .CA.

.CA has a very strong franchise. .CA has a solid renewal rate above 77 per cent. This compares favourably to

the renewal rate for .com/.net which is 73 per cent. Further, CIRA receives very high customer satisfaction

scores among both its Registrants and Registrars, with satisfaction indices of 79 per cent and 91 per cent

respectively. Lastly, both Registrants and Registrars would recommend .CA to someone looking for a domain.

Among Registrants, 79 per cent are very likely or likely to recommend .CA. This compares to 96 per cent of

Registrars who are very likely or likely to recommend .CA.

The Internet landscape is constantly changing and the upcoming year will be no exception. Perhaps the single

biggest change in the domain name landscape will become a reality within CIRA’s next fiscal year. That is the

introduction of the new gTLDs within the domain space. ICANN started taking applications for these new

domains in January 2012 with delegation of some of these domains potentially taking effect in early 2013.

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CIRA Corporate Plan: FY13

This change in the domain name ecosystem is intended to drive innovation and provide potential Registrants

more choice when they are in the market for a domain name. Inevitably the market for domains is going to

become more competitive and more confusing at the same time. New TLDs will invest in awareness and

promotional programs to ensure that demand is created for their offering and that it is available in the

traditional Registrar channel. At the Registry level we will need to ensure that our programs maintain our

current position within our partner channels and that we are not edged out by more aggressive TLDs. A good

example of how the new players will behave is .co, which was recently re-launched with active consumer and

channel-facing programs. Further, as new gTLDs are launched, it will be necessary to remain vigilant and

ensure that the .CA offering remains relevant and competitive.

There are three additional changes that have been occurring in recent years within the domain space that will

affect CIRA’s Corporate Plan during FY13. They are Internationalized Domain Names (IDNs), DNSSEC and IPv6.

1. IDN

During the past year, IDNs have become a major trend as more and more registries support the

adoption of these new extensions. This change will result in opening up the Internet to billions of

Internet users worldwide in the language of their choice. Because Canada is a bilingual country, CIRA

will implement French IDNs.

2. DNSSEC

Ensuring the integrity of the DNS is a significant focus of the DNS community within the Internet

ecosystem. Deployment of DNSSEC around the world has taken greater prominence as the

community seeks to address the problem of “man-in-the-middle” attacks – in which attackers spoof

DNS data – by allowing for the authentication of that data. Implementation of DNSSEC among leading

TLDs is paving the way for a safer online experience.

3. IPv6

In February of 2011, the last remaining IPv4 addresses within the Internet Assigned Numbers

Authority (IANA) were allocated. This exhaustion of new IPv4 addresses will increase the pressure of

the participants on the Internet to adopt the new IPv6.

The above-noted conditions and trends form the basis for the development of the strategic direction outlined

in the balance of this document.

10


CIRA Corporate Plan: FY13

Strategy

The creation of CIRA’s Strategic Framework was a significant milestone in the organization’s evolution

and has directed the organization’s strategic focus for the past two years. The primary objective of

becoming the preferred domain choice of Canadians provides ongoing clarity to CIRA’s focus. In

addition, we have four strategic objectives and eight top-level strategies that further guide CIRA in the

kinds of activities that require investment of budget and effort. The following chart summarizes CIRA’s

Strategic Framework.

The balance of this document defines the strategic objectives and top-level strategies, and details the

primary activities that support the strategic framework for FY13.

STRATEGIC OBJECTIVES

Enhance Corporate Reputation

As part of CIRA’s public mandate to carry out Internet-related activities in Canada, CIRA has been engaging

Canadians in both conversations and activities around the Internet in Canada. From a global perspective, CIRA

participates actively on the international Internet stage and, as such, strives to be a catalyst for discussion and

debate resulting in thought leadership.

Increase .CA Brand Value

CIRA is committed to providing Canadians with a high quality .CA experience from both a usability and reliability

perspective. Stakeholder engagement and product development are essential to continual improvement. CIRA

works in close partnership with its channel partners and invests in communications and advertising initiatives, all

in an effort to increase Canadians’ exposure to, and awareness of .CA.

Achieve Operational Excellence

Operating CIRA as a cutting-edge professional registry requires ongoing investment in its employees,

systems and technical infrastructure. Through this approach, CIRA will foster an increasingly satisfied

Registrant community resulting in registry growth.

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CIRA Corporate Plan: FY13

Champion Effective .CA Stewardship

CIRA invests heavily in the infrastructure on which the DNS physically operates as we keep pace with an

explosion in demand while maintaining the reliability, robustness and security of our system. As a result,

Canadians can continue to rely on us to maintain continuous and secure availability of .CA domain names.

.CA has an excellent reputation for a safe and trusted domain name system. Leadership and continuous

improvement in this area will enhance .CA’s ability to continue playing a leading role in ensuring a safe

Internet experience for Canadians.

TOP-LEVEL STRATEGIES AND ASSOCIATED ACTIVITIES

The following pages outline each top-level strategy and its primary associated activities for FY13.

For a listing of all FY13 projects and initiatives that shows their detailed alignment with CIRA’s top-level

strategies, please see Appendix A.

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CIRA Corporate Plan: FY13

TOP-LEVEL STRATEGIES AND ASSOCIATED ACTIVITIES

Increasing Domestic

Community

Engagement

6

Canadian Internet Forum

The Canadian Internet Forum (CIF) will enter its third year in

FY13 and continue to form the basis of CIRA’s participation at

the annual international Internet Governance Forum, which is a

UN-sponsored, global multi-stakeholder meeting held regularly

over a five-year lifespan. This is a unique opportunity for

Canadians to have a say on the direction the Internet should

take in Canada.

With our Members, our Registrants and the broader Internet

community in Canada, we will engage in specific initiatives to foster

greater participation in CIRA that promotes the development of

effective Internet governance and sound digital literacy in Canada.

Lead: MAR

Support: IT, LEG

Community Investment Program (CIP) Sponsorships

There will be significant focus this year on giving back to the

Canadian Internet community including leading awareness and

education around IPv6 and DNSSEC and sponsoring a number

of conferences, organizations and scholarships that support

the advancement of the Internet in this country.

Lead: IT, MAR

Support: LEG

Corporate Governance

Each year, CIRA runs an active program to keep its Members

and stakeholders involved in the organization’s governance.

This includes an Annual General Meeting and Symposium,

annual report and Board of Directors election. This year, CIRA

will work to conform to the new Canada Not-for-Profit Act

which came into effect in October 2011. Because this will

require that CIRA amend its bylaws, it was determined that

now would be an opportune time for CIRA to also review and

recommend changes to its governance and election processes.

Should CIRA’s Board of Directors and Members approve the

proposed governance changes described above, CIRA’s

election system may need to be changed. In such case, CIRA’s

staff would review the new governance cycle, and determine

how processes can best be implemented.

Lead: LEG

Support: IT, MAR

State of the Internet in Canada

The purpose of this project is to conduct an analysis of the

health and function of the Internet in Canada. Initial

requirements will be assembled in FY13. In future, data

collected could inform new projects CIRA may undertake to

improve the state of our country’s Internet.

Lead: IT

Support: MAR, LEG

13

Internet Exchange Points (IXP)

CIRA is committed to exploring how it can participate with the

Internet community to develop an Internet Exchange Point

infrastructure in Canada.

Lead: IT

Support: MAR, LEG

Finance & Administration F&A Information Technology IT

Marketing & Communications MAR Legal LEG

Community Investment Program (CIP)


CIRA Corporate Plan: FY13

TOP-LEVEL STRATEGIES AND ASSOCIATED ACTIVITIES

Maintaining

International

Community

Participation

We will continue to represent .CA at the international level where our

contributions of technical resources, experience and financial support

have given us a role and influence within the global Internet

community that is disproportionate for a Registry of our size. As the

Internet itself faces evolving questions about its very structure and

governance, it is essential that CIRA’s voice be heard.

ICANN Toronto 2012

CIRA will host ICANN 45 on October 14 to 19, 2012 in

Toronto. This will be an opportunity to bring the

international Internet community to Canada to heighten

awareness of the role of ICANN and CIRA’s participation.

Lead: MAR

Support: IT, LEG

BIND 10

In year four of a five-year project, BIND 10 is being

designed to serve the needs of dynamic and growing

Internet-dependent businesses. CIRA makes an annual

contribution of $200,000 towards this open-source

software that will ultimately benefit the vast majority of

Internet users.

Lead: IT

Support: LEG

Community Investment Program Sponsorships

CIRA has made commitments in a number of areas

related to its participation in the governance of the

Internet internationally. This includes sponsoring an Area

Director of the IETF, as well as international meetings

such as ARIN Vancouver and NANOG.

Lead: IT

Support: MAR, LEG

Finance & Administration F&A Information Technology IT

Marketing & Communications MAR Legal LEG

Community Investment Program (CIP)

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CIRA Corporate Plan: FY13

TOP-LEVEL STRATEGIES AND ASSOCIATED ACTIVITIES

Enhancing .CA

Product

The introduction of the new registry in FY11 made it easier to register

and manage a .CA domain name as well as improved the reliability,

security and robustness of the underlying infrastructure. The focus

moving forward will be to continue enhancing the product to ensure that

it is competitive with .com and to provide our customers with a more

positive customer experience.

French Character Internationalized Domain Names

Following a successful consultation in FY12, CIRA is now

defining business requirements, and undertaking a

design phase and implementation planning with a view

to launch French character IDNs in calendar year 2013.

Lead: LEG

Support: F&A, IT, MAR

Middleware Implementation

The Middleware project is an upgrade to the .CA

registry which began in FY12. Once implemented in

early FY13, the .CA registry will align with global best

practices in registry management.

Lead: IT

Support: LEG, MAR

Registry Data Enhancement

CIRA will undertake two projects to refine data contained

in the .CA Registry. The Registrant Data Project involves

collecting detailed Registrant information from our

Registrars and processing the information to help ensure

Registrants meet the Canadian Presence Requirements

(CPR). The CPR Project will allow CIRA to make revisions

to the CPR in a more seamless manner and ensure

compliance with how the CPR is presented to

Registrants.

Lead: LEG

Support: F&A, IT, MAR

15

Finance & Administration F&A Information Technology IT

Marketing & Communications MAR Legal LEG

Community Investment Program (CIP)


CIRA Corporate Plan: FY13

TOP-LEVEL STRATEGIES AND ASSOCIATED ACTIVITIES

Improving .CA Profile

and Distribution

Our Registrars, who are our channel to market and the key link to our

shared customers, have told us they need our help to better promote .CA

in a highly competitive domain name market. Over the past several

years, we have created new programs to meet this need.

Brand Awareness

Currently many alternatives are available to

businesses and/or individuals seeking a domain name.

It is important that .CA is well positioned within this

competitive context. Brand equity advertising will be

continued and sponsorships will be fine-tuned. This

program will target two primary groups. The key

influencers in the domain decision, e.g.

advertising/communications agencies and web

designers, and small- to medium-size businesses

seeking to establish a Canadian online web presence.

Lead: MAR

Support: N/A

.CA Impact Awards

Now entering its third year, the .CA Impact Awards

recognize youth, educators, not-for-profit and public

organizations, small businesses and web developers

and designers for their innovation and the impact of

their .CA websites and applications. This annual award

also serves to build awareness of the product and

enhance the brand.

Lead: MAR

Support: N/A

Co-op Advertising

CIRA implemented a co-op advertising

program in FY12 that is designed to support our

channel partners in their effort to advertise

and promote.CA. This initiative will be repeated

in FY13.

Lead: MAR

Support: F&A, IT, LEG

Finance & Administration F&A Information Technology IT

Marketing & Communications MAR Legal LEG

Community Investment Program (CIP)

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CIRA Corporate Plan: FY13

TOP-LEVEL STRATEGIES AND ASSOCIATED ACTIVITIES

Building Customer

Satisfaction

As a customer centric organization CIRA will continue investing in the

development of the people, processes and tools that support providing

better customer service across all external facing aspects of the

organization.

Registrar Service Level Agreement

CIRA will create a framework definition for

CIRA’s services to Registrars and Registrars’

commitments to CIRA. Implementation is

expected in FY14.

Lead: MAR

Support: IT, LEG

Channel Promotion

For the first time, CIRA ran a pricing promotion

in October 2011 which provided incentive to the

Channel to actively engage in building demand for .CA.

This generally resulted in savings to the end customer.

Lead: MAR

Support: F&A, IT, LEG

Customer Experience Enhancement

CIRA continues to work closely with its Channel partners

with a view to continuous improvement of the customer

experience. Efforts centre on making adjustments in our

programs and systems to promote the .CA brand and

provide seamless registration and management of .CA

domains names.

Lead: MAR

Support: IT, LEG

Customer Satisfaction Tracking

CIRA has been conducting annual customer satisfaction

research for the past three years. This data is used to

understand and improve the customer, Member and

Channel experience in their interactions with CIRA.

Lead: MAR

Support: N/A

17

Finance & Administration F&A Information Technology IT

Marketing & Communications MAR Legal LEG

Community Investment Program (CIP)


CIRA Corporate Plan: FY13

TOP-LEVEL STRATEGIES AND ASSOCIATED ACTIVITIES

Creating High

Performance Culture

CIRA brings industry-standard approaches and best-of-breed

methodologies to an organization that is transitioning to a fully mature

and professional organization. Also critical to organizational excellence

is investing in training and top-shelf tools for our employees.

Corporate Organizational Development

CIRA is developing an overarching strategy for design,

development, and implementation of updated goal

management and performance management processes.

This will support our commitment of creating a

customer-focused, opportunity-based culture.

Lead: F&A

Support: MAR

Three-year Corporate Plan

CIRA will conclude its current three-year plan in FY13,

necessitating the creation of a new plan to chart the next

three years. This will involve all levels of the

organization.

Lead: F&A

Support: IT, LEG, MAR

Finance & Administration F&A Information Technology IT

Marketing & Communications MAR Legal LEG

Community Investment Program (CIP)

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CIRA Corporate Plan: FY13

TOP-LEVEL STRATEGIES AND ASSOCIATED ACTIVITIES

Maintaining Security

and Stability of DNS

Maintaining our domain name system in a 100 per cent uptime

environment while assimilating ever-increasing growth and protecting

that system from higher volumes of ever-more-sophisticated attacks is

the day-to-day preoccupation of much of what CIRA already does.

Further specific new initiatives this year will improve both our existing

infrastructure and our ability to continue to respond to new

developments.

DNSSEC

The Domain Name Security Extension (DNSSEC) is an

array of specifications to ensure added security to the

DNS. DNSSEC ensures that the DNS data you get back is

genuine. Ensuring the stability, security and resiliency of

the Internet is critical for enabling economic growth.

CIRA is developing a stable and resilient solution for

DNSSEC and will be signing the .CA zone in 2012.

Lead: IT

Support: MAR, LEG

Redesign Corporate Systems & Network Rezoning

In conjunction with the Middleware project, CIRA is

refreshing the core network and security infrastructure

with next generation firewalls and networking

equipment. The objective is to create a flexible

environment to support our development methodology,

with distinct environments for corporate services,

development, performance testing, quality assurance,

Operational Testing & Evaluation (OT&E) and a

multipurpose lab environment.

Lead: IT

Support: F&A, LEG, MAR

Business Continuity Planning (BCP) and Disaster

Recovery (DR)

CIRA is actively maturing its BCP and DR plans. CIRA’s

goal is to develop a BCP and DR framework outlining its

desired end state and to update its Business Impact

Analysis (BIA) defining its critical business functions and

IT services.

Lead: IT

Support: F&A, LEG, MAR

19

Finance & Administration F&A Information Technology IT

Marketing & Communications MAR Legal LEG

Community Investment Program (CIP)


CIRA Corporate Plan: FY13

TOP-LEVEL STRATEGIES AND ASSOCIATED ACTIVITIES

Improving Integrity of

.CA Domain

We promote .CA as a way for Canadians to express their online identity

in a safe and secure manner that can be trusted by those who visit their

websites. CIRA will undertake a number of initiatives that will further

safeguard .CA’s reputation for a trusted domain system.

Contractual Compliance Automation

In an effort to reduce the manual workflow systems and

ensure CIRA is managing its Compliance programs fairly,

efficiently and transparently, CIRA will implement

automation around compliance monitoring, contractual

notices, and reporting.

Lead: LEG

Support: F&A, IT, MAR

Registry Internal Control Development

Following Deloitte’s Internal Control Review of May

2011, CIRA has developed a management response and

remediation plan to ensure that controls are in place to

proactively and effectively manage CIRA’s Registry and

financial systems.

Lead: F&A

Support: IT, LEG, MAR

Revenue/Metrics Enhancement

CIRA will continue to enhance the quality of its

underlying financial and operational data in an effort to

improve corporate and financial information and ensure

effective decision making.

Lead: F&A

Support: IT

International Financial Reporting Standards (IFRS)

CIRA will continue transitional activities leading up to the

full implementation of IFRS financial statements by

March 31, 2013. The primary transactional activities

include management preparing an opening Statement of

Financial Position as of April 1, 2011; the subsequent

audit procedures on the same statement; monitoring,

updating and communicating any changes in

International Accounting Standards (IAS) and

continuation of necessary training and education,

process, control and system changes resulting from the

transition to IFRS.

Lead: F&A

Support: N/A

Finance & Administration F&A Information Technology IT

Marketing & Communications MAR Legal LEG

Community Investment Program (CIP)

20


CIRA Corporate Plan: FY13

Financial Management

CIRA Operating Budget FY13

FY13 FY12 Year over Year

Budget Recast - Budget % Change

($) ($)

Revenue 17,584,800 15,366,153 14%

Infrastructure / DNS (3,754,328) (3,495,181) 7%

Contribution Margin 13,830,472 11,870,972 17%

Finance & Administration 3,315,563 2,886,677 15%

Marketing & Communications 2,710,855 2,365,189 15%

Development 2,137,738 2,508,565 (15%)

Amortization 1,417,792 1,257,673 13%

Legal & Policy 1,131,096 965,501 17%

Channel Management 920,699 1,068,871 (14%)

Board of Directors 516,207 421,693 22%

Total expenditures before CIP 12,149,950 11,474,169 6%

Community Investment Program

(CIP) 1,723,500 1,172,042 47%

Excess of revenue over expenses /

(Operating deficit) (42,978) (775,239) 94%

CIRA Capital Plan FY13

FY13 FY12 Year over Year

Budget Recast - Budget % Change

($) ($)

Computer Hardware 1,174,000 845,000 39%

Computer Software 228,000 345,000 (34%)

Office Equipment 20,000 20,000 0%

1,422,000 1,210,000 18%

21

21


APPENDIX A: ACTIVITIES ALIGNED WITH TOP-LEVEL STRATEGIES

Major

Activities /

FY13 Projects

Canadian

Internet Forum

Increasing

Domestic

Community

Engagement

Maintaining

International

Community

Participation

Enhancing .CA

Product

Improving .CA

Profile &

Distribution

Building Customer

Satisfaction

Objective: Enhancing Corporate Reputation

Top-Level Strategy: Increasing Domestic Community Engagement

Creating a High

Performance

Culture

Maintaining

Security &

Stability of DNS

Improving

Integrity of

.CA Domain

Community

Investment

Program

Sponsorships

Corporate

Governance

State of the

Internet in

Canada

Internet

Exchange Points

(IXP)

Legend

Level of contribution to delivery of Top Level Strategy

Direct contribution

Symbol

Significant contribution

Moderate contribution

Limited / Indirect contribution

No Contribution

22


Major

Activities /

FY13 Projects

ICANN Toronto

Increasing

Domestic

Community

Engagement

Maintaining

International

Community

Participation

Enhancing .CA

Product

Improving .CA

Profile &

Distribution

Building Customer

Satisfaction

Top-Level Strategy: Maintaining International Community Participation

Creating a High

Performance

Culture

Maintaining

Security &

Stability of DNS

Improving

Integrity of

.CA Domain

BIND 10

Community

Investment

Program

Sponsorships

French Character

IDN

Objective: Increase .CA Brand Value

Top-Level Strategy: Enhancing .CA Product

Middleware

Implementation

Registry Data

Refinement

Legend

Level of contribution to delivery of Top Level Strategy

Direct contribution

Symbol

Significant contribution

Moderate contribution

Limited / Indirect contribution

No Contribution

23


Major

Activities /

FY13 Projects

Brand Awareness

Increasing

Domestic

Community

Engagement

Maintaining

International

Community

Participation

Enhancing .CA

Product

Improving .CA

Profile &

Distribution

Building Customer

Satisfaction

Top-Level Strategy: Improving .CA Profile and Distribution

Creating a High

Performance

Culture

Maintaining

Security &

Stability of DNS

Improving

Integrity of

.CA Domain

.CA Impact

Awards

Co-op Program

Registrar Service

Level Agreement

Objective: Achieve Operational Excellence

Top-Level Strategy: Building Customer Satisfaction

Customer

Satisfaction

Tracking

Channel

Promotion

Customer

Experience

Enhancement

Corporate

Organizational

Development

Three-year

Corporate Plan

Top-Level Strategy: Creating High Performance Culture

Legend

Level of contribution to delivery of Top Level Strategy

Direct contribution

Symbol

Significant contribution

Moderate contribution

Limited / Indirect contribution

No Contribution

24


Major

Activities /

FY13 Projects

DNSSEC

Increasing

Domestic

Community

Engagement

Maintaining

International

Community

Participation

Enhancing .CA

Product

Improving .CA

Profile &

Distribution

Building Customer

Satisfaction

Objective: Champion Effective .CA Stewardship

Top-Level Strategy: Maintaining Security and Stability of DNS

Creating a High

Performance

Culture

Maintaining

Security &

Stability of DNS

Improving

Integrity of

.CA Domain

Redesign

Corporate

Systems &

Network

Rezoning

Business

Continuity

Planning (BCP)

and Disaster

Recovery (DR)

Contractual

Compliance

Automation

Top-Level Strategy: Improving Integrity of .CA Domain

23

Registry

Internal

Controls

Remediation

Integrity of

Revenue /

Metrics

International

Financial

Reporting

Standards (IFRS)

Legend

Level of contribution to delivery of Top Level Strategy

Direct contribution

Significant contribution

Moderate contribution

Limited / Indirect contribution

Symbol

No Contribution

24

25

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