Bloor Street Transformation Project
February 2008 Edition
Welcome to the First Bloor Street Transformation Project Update
Our new quarterly newsletter will keep you up to date on key developments in the
Bloor Street Transformation Project. Please read it and pass it on to anyone who
might be interested.
For more information, please visit www.bloor-yorkville.com or email your questions to
As part of a continued effort to enhance the
neighbourhood, the Bloor-Yorkville BIA has designed
an exciting project to completely transform
Bloor-Yorkville. The Bloor Street corridor, from
Church Street to the east, and Avenue Road to
the west, will undergo a major transformation
over the next couple years.
The new Bloor Street will boast extensive tree
plantings, widened sidewalks and elegant granite.
The corridor will be reshaped by cutting edge architecture
and lush landscaping.
An art component will be included, as part of an
international competition, specifically created for
The result will be a vibrant commercial street,
which is pedestrian friendly and provides a stimulating
oasis. Bloor Street will re-brand itself by
looking to the future, as well as the past. In doing
so, it will establish itself as one of the most exciting
streets in the world!
WHAT’S BEEN DONE
Canada’s premier fashion district is getting a
make over! Official plans for the Bloor Street Transformation
Project have been finalized and work is
expected to begin in Spring 2008.
To facilitate better pedestrian and automotive traffic
throughout the Transformation, the Bloor Street
corridor has been divided into two sections. The
area between Church Street and Yonge Street will
be the first to receive upgrades. Upon completion of
that section in early 2009, construction between
Yonge Street and Avenue Road will commence.
The tendering process to select a construction
company for the Transformation Project will begin in
early February 2008. The process is expected to
take approximately six weeks and a winner will be
announced in April 2008.
February 2008 — Completion of the City of Toronto’s
watermain upgrades along Bloor Street
May 2008 — Construction is expected to commence
in the east section (East of Yonge Street)
January 2009 — Construction is expected to commence
in the west section (West of Yonge Street)
BEFORE AND AFTER
Bloor Street is well known for its world class retail stores and shopping experiences. Upon completion of the
upgrades to the city’s premier fashion corridor, Bloor Street will be established as one of the most exciting
streets in Toronto and a must-see destination for visitors.
To the left is a rendering of the Avenue
Road and Bloor Street intersection.
Seasonal flower beds will decorate the
sidewalks after the Transformation is
To the right is a rendering of the Yonge
Street and Bloor Street intersection.
After the Bloor Street Transformation
Project, pedestrians will enjoy walking
along widened sidewalks.
Yonge Street to Church Street
Completion in 2008
Avenue Road to Yonge Street
Completion in 2009
Q & A with Bob Saunderson
Bob Saunderson is a commercial real estate broker and
director of the Bloor-Yorkville Business Improvement Area
Plans to improve the strip of Bloor Street between
Church Street and Avenue Road began developing ten
years ago when Bob was the Chair of the Bloor -Yorkville
Here is what he has to say about the Bloor Street Transformation
Q: What is the goal of the Bloor Street Transformation
R: Bloor Street is Canada’s best known shopping address,
but the street has no presence. Our main goal
is to create a premiere business and shopping environment
through the construction of a new streetscape.
With tourism rates down when it was first initiated,
this project is even more important now than it was
ten years ago. A recent study of the area showed
that only three percent of shoppers on Bloor Street
are tourists. One goal we hope to achieve is to attract
more shoppers from the 905 region and its surrounding
Q: What are some of the changes people can expect
R: The biggest impact on Bloor Street will be the trees.
We will be planting 138 London Plane trees and they
will be magnificent. Intermingled with the trees will
be seasonal flower beds planted in the spring and
The new up-lighting in the area will create quite an
impact and there will also be the option to change the
colours of the lights at different times of the year.
Lastly, widened granite sidewalks will be installed.
Q: How will the Transformation affect business owners
in the area
R: After the Transformation, we think that Bloor Street
will become an even bigger destination than it is today.
Creating an ambiance more conducive to shopping
will make us the number one shopping destination
Q: How will the Transformation affect shoppers and
pedestrians along Bloor Street
R: It will be nice to have a street to simply stroll along.
There are not many places like that in Toronto. With
its widened sidewalks, shops and cafes, Bloor Street
will be a very enticing place to mingle and a place
you will want to bring your visitors to.
Q: Who is paying for the Bloor Street Transformation
R: The budget for the project is $25 million. Of this,
there is a $20 million loan from the city that will be
repaid by the Bloor Street businesses over a twenty
The remaining $5 million of the budget will be provided
by the City through section 37 of the Planning
Act (permits the City to authorize increases in permitted
height and/or density through the zoning bylaw in
return for community benefits). Also, the Bloor-
Yorkville BIA will contribute $250,000 each year.
Q: Is the City of Toronto involved in the Project
R: The Transformation was designed by Architects Alliance
and the City will tender all of the work and oversee
the construction. However, the BIA has hired a
project manager to act as a liaison with the City to
ensure that the Transformation is completed on time
and within budget while maintaining the architectural
integrity of the streetscape.
What was the inspiration behind the Bloor Street Transformation project
Bob Saunderson said it was Chicago’s
famous North Michigan Avenue, also
called the Magnificent Mile.
People from around the world visit
Chicago’s Magnificent Mile for its worldrenowned
restaurants and hotels and seasonal
A view of the