Communications Guide - Fran O'hara

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About the Commission - who we are 3 Section 3.0: The Older People’s Commissioner for Wales Here is some copy you can use to describe the Older People’s Commissioner for Wales. Depending on the context and the space available, options are: 1. Short description (29 words) The independent Older People’s Commissioner for Wales and the team have legal powers to enforce the rights and interests of older people in Wales and help end age discrimination. 2. Longer description (49 words) The independent Older People’s Commissioner for Wales and the team have legal powers to enforce the rights and interests of older people in Wales and help end age discrimination. Older people are at the heart of our organisation, we actively work to make a positive difference to their lives. 3. Full description (221 words) The independent Older People’s Commissioner for Wales and the team have legal powers to enforce the rights and interests of older people in Wales and help end age discrimination. Older people are at the heart of our organisation, we actively work to make a positive difference to their lives. We have chosen five objectives for the Commission, which reflect the functions set out in the Commissioner for Older People (Wales) Act 2006. These are to: 1. Promote awareness of the interests of older people in Wales and of the need to safeguard those interests; 2. Promote the provision of opportunities for, and the elimination of discrimination against, older people in Wales; 3. Encourage best practice in the treatment of older people in Wales; 4. Keep under review the adequacy and effectiveness of the law affecting the interests of older people in Wales; 5. Deliver these four functions in ways which are proper and regular, prudent and economical, making efficient and effective use of resources and identifying and managing risks. We want to see a Wales in which respect for the rights and dignity of older people is a practical reality in all areas of life, where age discrimination is a thing of the past and where a positive view of ageing and of older people prevails. Communications Guide Page 3.0
About the Commission - who we are 3 Section 3.1: Our values Our values inform the way we work and underpin our communications. 1. Older people focussed: Older people will be at the heart of the Commission. We will listen and where necessary, take action. Our work will have an emphasis on those who at times are more vulnerable. 2. For all Wales: The Commission will be relevant and accessible to people in all parts of Wales. 3. Independent: The Commission will conduct its work to further the interests of older people in Wales in a way that is independent of government or any other bodies. 4. Authoritative: We will be an organisation with integrity and purpose, clear about our evidence base and strongly connected to the wishes and interests of older people. 5. Communicative: We will seek to communicate regularly and effectively with our external stakeholders and internally about issues affecting older people, our work and our progress. We will see this as a two way process. 6. Collaborative: We will work in partnership with others as appropriate to avoid unnecessary duplication, making best use of energy and resources. 7. Able to manage risk well: We understand that a certain amount of calculated risk is vital to our successful operation. Excellent risk management needs to be embedded in the culture and doing risk assessments should become second nature for staff at all levels. We will be risk aware not risk averse. 8. Value for money: We will be resource efficient. 9. Legally compliant: We will be fully aware of, and fulfil, our responsibilities for legal compliance as a public body and regard following, and where necessary developing, good practice as central to our work. 10. A great place to work: The staff of the Commission will be key to its success and the Commission will reflect best practice in its own policy and practice, encouraging and valuing achievement, being flexible in approach and equality and diversity aware. 11. A learning organisation: We will seek to learn from our experiences, both positive and negative, seeking constructive ways forward in the face of challenges, monitoring and evaluating what we do and encouraging continuous professional development. Help! If you would like more advice, please ask a member of the Communications and Engagement Team. Communications Guide Page 3.1
Page 1 and 2: Communications Guide July 2011
Page 3 and 4: 1 Introduction
Page 5 and 6: Introduction 1 Section 1.2: Communi
Page 7 and 8: 2 Our Audiences who we communicate
Page 9: 3 About the Commission who we are
Page 13 and 14: About the Commission - who we are 3
Page 19 and 20: Copy and Editorial Guidelines 4 Sec
Page 21 and 22: Copy and Editorial Guidelines 4 Usi
Page 27 and 28: Copy and Editorial Guidelines 4 Ope
Page 29 and 30: Copy and Editorial Guidelines 4 Out
Page 31 and 32: Accessibility Guidelines 5 Section
Page 37 and 38: Design Guidelines 6 Section 6.0: Lo
Page 39 and 40: Design Guidelines 6 Reversed logo -
Page 41 and 42: Design Guidelines 6 • Use the pri
Page 43 and 44: Design Guidelines 6 Section 6.4: Co
Page 45 and 46: 7 Photography and Illustration Guid
Page 47 and 48: Photography and Illustration Guidel
Page 49 and 50: 8 Templates

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