2009-2010 - Bowie State University

COMM 242 SURVEY OF EMERGING MEDIA (Spring Only) 3 CREDITS
This course will explore new Media and its impact on traditional media models, by discussing how society has reacted to the various historical
creations of new media: from the printing press, to television, to the World Wide Web, to blogging. In adition, questions of how new media
shape industry structure, management, advertising and production, and culture issues will be addressed.
COMM 248 INTRO TO BROADCAST NEWS (Fall, Spring) 3 CREDITS
This is a basic course in writing and announcing for the electronic media (both educational and commercial mass media). It is a study of voice
projection, diction, timing, poise, interviews, commercials, and narration. In addition, the course introduces students to basic script writing and
program design.
COMM 298 COOP‐COMM 12 CREDITS
COMM 304 BUS & PROFESSIONAL COMM 3 CREDITS
This course is a study of theory and practice in communication forms used in business and professional situations. Study of the interaction of
group dynamics, decision making, problem solving, and leadership will be included.
COMM 320 NEWS EDITING (Spring Only) 3 CREDITS
Prerequisite(s): COMM 215. This course enables students to work in actual newsroom conditions to explore the general principles of
newspaper make‐up, writing headlines and leads, news writing, building feature stories and broadcast news, reporting skills, editorial policy,
and judgements in processing materials for publication.
COMM 321 THE MAGAZINE ARTICLE (Fall Only) 3 CREDITS
This course is a study of the modern magazine article with constant practice in writing all kinds of magazine material. The role of the magazine
in society with review of the specialty magazine story and feature placement; magazine photography, advertising, and writing for publication
and pay will be discussed.
COMM 322 ANNOUNCING 3 CREDITS
This course is a study and use of announcing techniques under professional direction, including mike techniques, fundamentals of voice
projection, diction, timing, pronunciation, poise, interviews, commercials, and narration.
COMM 323 WRIT FOR ELEC MEDIA 3 CREDITS
Prerequisite(s): COMM 215. This is a basic course in writing for the electronic media (educational and commercial) and is a laboratory in
program design and writing skills.
COMM 324 PUBLIC RELATIONS (Fall, Spring) 3 CREDITS
Prerequisite(s): COMM 240. This course is a study of the fundamental concepts and skills in the public relations field. Students will learn the
definition, nature, scope, and warranty of public relations activity. Tasks and responsibilities such as the number of theoretical foundations
(including among others, communication theory, inter‐organizational theory, decision‐making and management theory and conflict‐resolution
theory) will be addressed.
COMM 325 BROADCST AD & SALES MGMT (Spring Only) 3 CREDITS
A study of the development of commericial aspects of journalism, including the techniques and application of modern commerical methods
used in the media.
COMM 330 INTRO TO ADVERTISING 3 CREDITS
COMM 331 TV PRODUCTION (Fall, Spring) 3 CREDITS
This course is a studio production of information to be used in an instructional environment, intended particularly for students planning a
career in industry, government, or education where television as a communication channel would be effective. Students will plan, produce,
and evaluate the effectiveness of instructional information projects. Innovative application of televised materials relevant to the student's
chosen profession is encouraged. (Limited to 15 students).
COMM 332 PUB DESIGN AND PROD (Fall Only) 3 CREDITS
Prerequisite(s): COMM 101. This course is an introduction to electronic publishing, using microcomputers. Students learn how to design and
produce magazines, newsletters, newspapers, and flyers of professional quality. This course introduces students to the fundamentals of
graphic manipulation, text editing, layout, and printing.
COMM 333 TELECOMM MANAGEMENT (Fall Only) 3 CREDITS
This course is designed to expose students to emergent telecommunications administrative and policy issues. This course will also provide
students with knowledge of strategies and applications of telecommunications in management.
COMM 334 PUBLICITY TECHNIQUES (Fall Only) 3 CREDITS
Prerequisite(s): COMM 240. This course is an analysis of the various publicity skills and techniques that cover several closely associated areas
such as publicity mechanism used in the field of public relations and advertising. Students are familiarized with the various publicity types and
theories.
COMM 336 ADVERTISING COPYWRITING (Spring Only) 3 CREDITS
This course is a studio production of information to be used in an instructional environment, intended particularly for students planning a
career in industry, government, or education where television as a communication channel would be effective. Students will plan, produce,
and evaluate the effectiveness of instructional information projects. Innovative application of televised materials relevant to the student's
chosen profession is encouraged. (Limited to 15 students).
COMM 341 MEDIA ETHICS (Fall, Spring) 3 CREDITS
The course deals with ethical problems that communications practitioners face in the performance of their professional duties. It explores a
wide range of Issues dealing with matters such as truth, fairness, and objectivity, invasion of privacy, conflicts of interests, violence and
pornography, and perceived biases of the media.
COMM 350 ONLINE JOURNALISM (Spring Only) 3 CREDITS
Prerequisite(s): COMM 215. The course deals with ethical problems that communications practitioners face in the performance of their
professional duties. It explores a wide range of issues dealing with matters such as truth, fairness, and objectivity, invasion of privacy, conflicts
of interests, violence and pornography, and perceived biases of the media.
COMM 351 PHOTOJOURNALISM 3 CREDITS
Prerequisite(s): ART 360. This course is an analysis of the role of photography in mass communications with emphasis on the photographic
essay. It includes developing and printing black and white still photographs for communications media.
344 2009‐2010 Undergraduate Catalog