2010 Integrated Media Guide - Hart's E&P

DIRECT MARKETING
Direct Marketing
Direct marketing to decision-makers means more than mailing a letter, blasting an e-mail, or making a phone call. It means reaching the right decision-makers when you
need to launch new products, find new customers, promote an event, or drive traffic to your Web site or trade show booth. You need pre-qualified lists – from a trusted and
respected source – E&P and Hart Energy Publishing.
Leverage the qualified controlled circulation of the E&P database or the cumulative Hart Energy Publishing database to guarantee your next direct marketing campaign –
whether postal or email – is a resounding success.
The E&P subscribers list contains important decision-makers within virtually every major, independent, or state-run oil company in the world. E&P subscribers includes
operations managers looking for the most up-to-date information on exploration technology to find more resources; drilling technology for improved, less-expensive wells;
and production technology to keep fields producing more oil and gas for longer periods.
Database Opportunities
Postal
E&P 46,200 $200/M
Oil and gas executives/managers 122,960 $200/M
Oil and gas engineers 31,309 $200/M
E-mail
E&P 31,309 $445/M
Oil & gas executives/managers 53,241 $445/M
Oil and gas engineers 17,512 $445/M
(M=1,000)
Co-Branding E-Mail Campaigns
Leverage the E&P brand to get your organization’s name, brand,
and solutions messaging noticed...and read!
Program Details
■ Client provides content
■ E&P will produce, format, and deliver the co-branded e-mail
■ 8,000 subscribers selected who best match your target audience
■ $3,500 per e-blast
■ Daily exclusivity
Leverage
Target
Educate
Direct Marketing Applications
■ Major company announcement
■ Enter new market
■ Launch a new product or service
■ Lead generation – build and enhance database
■ Promote industry event participation
■ Promote your own event
■ Research – understand business needs
■ Drive traffic to Web site
Geographic Breakout, Business
Description, Job Function Description:
Selections
State/City
Title
Business
Country
$10/M
$10/M
$10/M
$10/M
Services Included
Transmission:
Multi-part HTML/text
A/B split tests
Campaign reports (basic) 2 tests
All transmissions completed by Hart.
Additional Services
Personalization
Link tracking
Pass along
Design Services:
HTML
TEXT
(M=1,000)
$10/M
$25/M
$50/M
$150/M
$100/M