“It is so colorful and it makes me happy.” - Jones Soda

“It is so colorful and it makes me happy.”
— Natalie, 16

There’s a lot more to the beverage
industry than simply creating a
product. At Jones Soda Co. we cover
the categories with a full line of
unique beverages, and the
manufacturing, distribution and
marketing knowledge to deliver the
alternative to the mainstream.
We are pioneers in the youthoriented,
New Age Beverage
industry–an industry that generates
almost $10 billion dollars in annual
sales–with the proven ability to
develop and market products that
resonate with today’s imageconscious
consumer.
All of our unique products focus
on the fast-growing 12 to 24 year-old
market segment. With a current
population of over 50 million people,
this decidedly individualistic group
spends more than $300 billion
annually, and influences the spending
of an even greater amount.
At Jones Soda Co. we understand
our customer. We share common
beliefs, attitudes and vision with our
target audience. Our products create
an immediate connection with
our consumer and allow them to
play a part in everything Jones.
20
15
10
5
55
50
45
40
10
8
6
4
2
Jones Soda Co. Sales
annual sales in millions ($US)
2.4
4.7
11.1
19
’97 ’98 ’99 ’00
Youth Market Growth
population of 12-24 yr olds in millions, North America
48.6
50.1
53.7
54.8
’98 ’00 ’05 ’10
Source: U.S. Census Bureau
New Age Beverage Market
annual sales in billions (US$)
6.7
7.6
8.7
Source: Beverage Marketing Corporation
* estimated sales
9.6 *
’97 ’98 ’99 ’00

WWW.JONESSODA.COM
At Jones Soda Co.
we create unique,
alternative beverages,
and deliver them with
image and impact.

f o r
WWW.JONESSODA.COM
I was watching my favorite
show and they were drinking
Jones Soda. Ever since then,
Jones Soda has been my
favorite. Jones Soda rocks!
– Emiko, 21
Ta k e
t h e i r w o r d
i t
For today’s youth market, every
brand is an accessory and every
purchase makes a statement.
Sponsorship of leading alternative athletes helps Jones
Soda Co. deliver energy and excitement to the youth
segment of the beverage industry.
Jones Soda, our first product, is one of the most innovative
beverages to ever hit retail shelves. Jones Soda provides
freedom of choice. Consumers can pick from a wide variety
of unique flavors, including Strawberry-Lime, Orange, Cherry,
Green Apple, Crushed Melon, Fufu Berry, Blue Bubblegum,
and Happy. And they can also choose a look that matches
the moment. With hundreds of different label images, Jones
Soda reflects our ever-changing moods, providing a little
something for the individualist in everyone.
WhoopAss Energy Drink follows the successful Jones Soda
Co. product development formula — combine great looks
with great taste. The premiere American-style energy drink,
WhoopAss dares you to “Run with the little guy” and
consumers everywhere are taking up the challenge. With
ingredients like Taurine, Inositol and Royal Jelly, WhoopAss
delivers energy with attitude, and gives Jones Soda Co. a
strong presence in this rapidly growing category.
Jones Juice brings a twisted bit of nature to the fastest
growing segment of the New Age Beverage industry.
A premium product that could only come from the minds of
Jones Soda Co., Jones Juice is set to take the company to the
next level. Packaging that reflects the look and feel of the
highly recognizable Jones brand is only the beginning for a
great tasting product that shows kids it can be hip to be
healthy. With flavors like Fu Cran Fu, Limes With Orange,
Purple Carrot, and even one named Dave, you can be sure
that this is definitely not juice the way Mother Nature intended.

f o r
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A Jones haiku:
Yummyness hits my taste buds
Monotonousness is gone
I revel in my glory.
– Chandler, 15
Ta k e
t h e i r w o r d
i t
Alternative marketing
supports our urban appeal
and street credibility.
Our grassroots marketing takes the product to the people
as we turn any event into a Jones event.
The youth market is a moving target, and one that is hard
to reach through traditional marketing methods. While
an independent and idealistic nature creates a highly
diverse audience, we have the know-how to speak directly
to the most important segment of this highly sought-after
market segment.
We understand the importance of trendsetters and
role models and know how and where to reach these most
influential members of our target audience. The Jones
RV Team is our finely tuned mobile marketing machine
crisscrossing the country taking the product to the people,
turning any event into a Jones event. From sports events
to concerts to county fairs and festivals, these brightly
colored, flame-covered vehicles are impossible to ignore as
they sample product directly to our core consumer community.
And on boards, bikes and blades, the Jones Soda Co.
logo has come to define excellence in alternative sports
marketing. Jones was one of the first beverage companies
to enter into support and sponsorship agreements with
alternative sports athletes, and today the company sponsors
a team of professional and amateur athletes that includes
some of the leading snowboarders, skateboarders and BMX
riders in the world.
Alternative marketing is a natural fit for a line of products
that has urban credibility and authentic grassroots appeal,
and Jones Soda Co. is proof that attitude attracts attention.

f o r
WWW.JONESSODA.COM
Jones is the only soda
in my fridge!!!
– Joshua, 28
Ta k e
t h e i r w o r d
i t
A strong connection to our
consumer community creates
unequaled brand loyalty.
At Jones Soda Co., connecting with our customers is a
priority. Jonessoda.com has become a vibrant, interactive
home for our dedicated fans.
Today’s online generation has grown up with the Internet,
and the World Wide Web has allowed our products to
evolve into a virtual consumer community—with unequaled
brand loyalty.
Jonessoda.com helps ensure that our products truly
mirror our market. The site allows our following of dedicated
customers to interact directly with the company, playing a
pivotal role in shaping our products and defining everything
Jones. Our customer community supplies us with the
photographic images for our labels, they follow the activities
of the Jones RV Team, watch videos, listen to music, enter
contests and purchase merchandise from the Jones Soda Store.
But while customers can buy Jones products or order
their own custom labels, the site is a lot more about community
than it is about commerce. Jonessoda.com takes
advantage of the true strength of the Internet, a place where
people from all walks of life can find common ground to
connect and communicate.
Our myjones.com site takes a unique approach to Internet
marketing and customer interaction. Through this specialized
site consumers are able to submit photos for their own unique
Jones labels. From birthday parties and special events to
corporate gifts, we are creating a dynamic connection between
company and consumer, as myjones.com turns Jones Soda
Co. into the first audience-participation beverage company.
Our Internet presence provides a valuable service to both
our customers and our company as it takes guerilla marketing
to the web, increasing brand awareness and extending the
reach of our communications efforts to a worldwide audience.

f o r
WWW.JONESSODA.COM
Jones Soda ROCKS!!
The Cream Soda is
like God in a bottle!!
– Megan, 19
Ta k e
t h e i r w o r d
i t
Jones is a state of mind.
If we think like our
competitors we’re dead.
Our ability to excel at both innovation and implementation
is driven by the experience and enthusiasm of our
management and employees.
We have a proven ability to reach our core consumer.
Our unique distribution and promotion strategies set our
products apart from the mainstream, resulting in unbeatable
brand loyalty. And our grassroots marketing expertise has
enabled us to consistently create an interesting, relevant
story centered on our products.
From the alternative press to mainstream media, we know
how to attract attention. Major publications and television
networks have been drawn to both our products and our people.
The company and its culture have received unprecedented
attention in all major media. The New York Times,
People Magazine, Entrepreneurial Edge, and Inc. Magazine
and all of the major television networks have profiled
Jones Soda Co. And the unique look of our products
has made them a favorite in Hollywood —Jones products
have appeared in countless top-rated television shows
and major feature films.
In a world where it often takes multimillion-dollar ad
campaigns to gain product recognition, you have to think a
little differently if you’re going to succeed. At Jones Soda Co.
we have our own ways of getting noticed.

f o r
WWW.JONESSODA.COM
I love Jones Soda.
I love Jones Soda.
I love the people who make
Jones Soda.
I love Jones Soda.
– Russell, 12
Ta k e
t h e i r w o r d
i t
Product development, bottling,
distribution and merchandising—
They’re all part of Jones Soda Co.
Our origin as a mainstream bottler and distributor gives
us the knowledge and experience to control every stage
of the manufacturing and distribution process.
One of the original members of the alternative beverage
movement, Jones Soda Co. brings a wealth of knowledge
and experience to the beverage industry. The company spent
almost a decade building successful brands for others before
deciding to capitalize on its reputation for picking winners
by creating its own unique beverages.
Since the launch of Jones Soda in 1996, the company has
created and maintained an unequaled level of customer
loyalty. All of Jones Soda Co.’s brands have a personality that
is impossible to ignore, and difficult to duplicate.
Complete in-house product design and development
coupled with our use of a national network of independent
bottlers and distributors provides a cost-effective, flexible
solution for getting products to retail. And our full line of
beverages allows manufacturers, distributors and retailers to
get maximum advantage from our unique products.
At Jones Soda Co., a thorough understanding of marketing
to today’s youth has allowed the company to successfully
maintain its alternative appeal as it has moved from being an
underground phenomenon to mainstream consumer acceptance.
Established in Vancouver, Canada in 1987, the company
was originally known as Urban Juice and Soda, a bottler
and distributor of mainstream beverages. In order to better
focus on the U.S. market, Urban Juice and Soda moved from
Vancouver, B.C. to Seattle in 2000, and in recognition of
the strength of its flagship brand officially changed its name
to Jones Soda Co.

Attitude
and action—
Jones Soda Co.
Investor
Facts
Jones Soda Co.
234 Ninth Ave N
Seattle, Washington
USA, 98109
tel 206 624 3357
800 656 6050
fax 206 624 6857
Corporate Information:
Jones Soda Co.
Legal Counsel:
US – Van Valkenburg Furber Law Group
Canada – Catalyst Corporate
Finance lawyers
Auditors:
KPMG Peat Marwick Thorne
Transfer Agent:
Pacific Corporate Trust
604 689 9853
Stock Information:
CDNX: JSD OTC: JSDA
www.jonessoda.com