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Who is in Control - Technology or Human<br />

Facts and Thoughts on the Development of the Swedish,<br />

<strong>Nordic</strong> and International Online Information Market During Three Decades<br />

Lars Klasén<br />

InfoTorg AB<br />

lars.klasen@infotorg.se<br />

In:<br />

http://hdl.handle.net/1975/1490


Early development of online services – a simple outline 1984<br />

Lars Klasén 1984


Lars Klasén


Online services and databases<br />

1984<br />

World<br />

<strong>Nordic</strong> <strong>countries</strong><br />

Online services: 350 75 (7 %)<br />

Databases: 2.400 200 (3 %)<br />

Users: 180.000 7.000 (4 %)<br />

Search hours: 4.000.000 80.000 (2 %)<br />

Revenues (SEK mill.): 4.000 40 (1 %)<br />

1987 World <strong>Nordic</strong> <strong>countries</strong><br />

Online services: 530 140 (26 %)<br />

Databases: 3.300 320 (10 %)


Word processor IBM S/80 1985<br />

Photo: Lars Klasén


Lars Klasén


Sweden<br />

Finland<br />

Norway


<strong>The</strong> <strong>Nordic</strong> online market 1979-1989<br />

(text databases)<br />

Number of users<br />

40000<br />

Revenues<br />

(SEK million)<br />

200<br />

30000<br />

150<br />

20000<br />

End users<br />

100<br />

10000<br />

50<br />

0<br />

1979. 1981. 1983. 1985. 1987. 1989.<br />

Intermediaries<br />

Lars Klasén 2007


Online market 1989-1995<br />

(SEK billion) (all categories)<br />

4<br />

<strong>The</strong> <strong>Nordic</strong> <strong>countries</strong><br />

2<br />

0<br />

150<br />

1989. 1991. 1995.<br />

World<br />

100<br />

50<br />

0<br />

1989. 1991. 1995.<br />

Lars Klasén 2007


Photo: Kerold Klang


Swedish search sites/portals/subject gateways as listed in<br />

paper presented at Online Information Scandinavia 1998<br />

Svenskt Miljönät<br />

Kulturnät Sverige<br />

Skoldatanätet<br />

Digitala Salongen<br />

Safari - Högskoleverket<br />

Elvil - Sthlms universitet<br />

MICs länkkatalog<br />

<strong>Nordic</strong> Web Index<br />

Sverige Direkt<br />

SUNET<br />

MIDAS<br />

KB [Svesök]<br />

... etc


….


"Den som vil ha en idé om hva vi kunne ha fått, kan<br />

førsøke å lete etter retskilder i Sverige og Danmark".<br />

Olav Torvund (Lov & Data mars 2004)


<strong>The</strong> Swedish legal online market today<br />

80-90 SEK million<br />

Rättsbanken +<br />

PointLex<br />

(InfoTorg)<br />

Nota Bene FAR Förlag<br />

Blendow<br />

Notisum<br />

JP Infonet<br />

Infosoc<br />

SvarTotal<br />

Övriga<br />

Norstedts Juridik<br />

(Wolters Kluwer)<br />

Thomson Fakta<br />

Lars Klasén 2007


<strong>The</strong> Swedish online market 1992-2006<br />

SEK million<br />

2000<br />

1500<br />

1000<br />

500<br />

Advertising<br />

Text based info<br />

Official registers<br />

Credit & company info<br />

Financial real-time<br />

Search engine advertising<br />

0<br />

´92´93´94´95´96´97´98´99´00´01´02'03'04'05'06<br />

Lars Klasén 2007


2004.<br />

206<br />

2004.<br />

2006.<br />

2001.<br />

2001.<br />

1998<br />

1998<br />

Online market 1989-2006 (SEK billion)<br />

6<br />

<strong>The</strong> <strong>Nordic</strong> <strong>countries</strong><br />

4<br />

2<br />

0<br />

1989.<br />

1991.<br />

1995.<br />

300<br />

World<br />

200<br />

100<br />

0<br />

Lars Klasén 2007<br />

1989.<br />

1991.<br />

1995.


<strong>The</strong> international online industry 2000-2006<br />

SEK billion<br />

400<br />

300<br />

200<br />

100<br />

Advertising<br />

STM<br />

Legal info<br />

Business & news<br />

Finance+Credit<br />

0<br />

'00 '01 '02 '03 '04 '05 '06<br />

Search engine marketing<br />

Lars Klasén 2007


<strong>The</strong> Swedish online market 2007<br />

(Total market 2006: SEK 1900 million)<br />

UC<br />

State<br />

NJAB/<br />

WoltersKluwer<br />

Others<br />

(Schibsted, BusinessCheck, , Syna,<br />

STN, Bloomberg, Factiva, Ovid,<br />

ProQuest, Elsevier and<br />

others)<br />

SIX (Ecovision)<br />

Bisnode<br />

Soliditet<br />

SHJ<br />

Affärsdata<br />

Presstext<br />

Agent25<br />

and others<br />

InfoTorg<br />

• SPAR<br />

• Basun Plus<br />

• Rättsbanken<br />

• Pointlex<br />

• and others<br />

Thomson<br />

Reuters<br />

Fakta<br />

Dialog<br />

and others<br />

Lars Klasén 2007


<strong>The</strong> <strong>Nordic</strong> online market 2004<br />

(Total: SEK 5.360 million)<br />

Official registers<br />

SEK 990 million<br />

Legal info, business info,<br />

news, STM, … SEK 920 mill.<br />

<strong>Nordic</strong> services<br />

SEK 630 mill. Import SEK 290 mill.<br />

Import<br />

SEK 1360 mill.<br />

Credit- & company<br />

info SEK 1470 million<br />

<strong>Nordic</strong> services<br />

SEK 620 mill.<br />

Financial info (real time) SEK 1980 million<br />

Lars Klasén 2007


Lars Klasén 2007


”Nordification”<br />

Large pan-<strong>Nordic</strong> media and information companies …<br />

• Alma Media<br />

• Bisnode<br />

• Eniro<br />

• SanomatWSOY<br />

• Schibsted<br />

• Talentum<br />

• Cision/Observer<br />

• Experian<br />

• Orkla Media (Mecom)<br />

• Politiken<br />

… but not a common <strong>Nordic</strong> market


… except as regards web monitoring services:<br />

Agent25<br />

Aitellu<br />

Cision (ex Observer)<br />

CyberWatcher<br />

FindAgent<br />

Infopaq<br />

Meltwater News (ex Magenta)<br />

Netsearch<br />

NewsMachine<br />

Opoint<br />

Retriever (incl Mediearkivet)<br />

Silobreaker<br />

Updatum<br />

Webnewsmonitor/NewsEngine


Conclusions<br />

• Deploy new technology – but not TOO early<br />

• Beware of the ”not invented here” syndrome<br />

• Use standards<br />

• Promote reuse of information (”databases remain, systems pass away”)<br />

• Centralised solutions are not passé<br />

Let the human be in control!


Who is in Control - Technology or Human<br />

Let the human be in control!<br />

Lars Klasén<br />

InfoTorg AB<br />

lars.klasen@infotorg.se<br />

http://hdl.handle.net/1975/1490

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