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Global<br />
Strategy<br />
Gu Tang Tan Mian<br />
<strong>No</strong>. 1 in world’s largest instant noodle market<br />
Annual worldwide demand for instant noodles was estimated to be about 70.0 billion servings<br />
(calendar 2004), with the largest consumer market being the People’s Republic of China<br />
(PRC), at about 30.0 billion servings (calendar 2004). Seeking to capitalize on this situation,<br />
Nissin Foods formed a capital alliance in April 2004 with Hebei Hualong F&N Industry Group<br />
Co., Ltd., a manufacturer of instant noodles with the second-largest share of the market in<br />
the PRC, and welcomed the start of operations at Nissin Hualong Foods Co., Ltd., soon after.<br />
With Nissin Hualong under the Nissin Foods umbrella, the Group will boast<br />
the world’s largest share of the instant noodle market, not only in sales<br />
value but also in servings sold.<br />
In December 2004, Nissin Hualong introduced Gu Tang Tan Mian, highquality<br />
instant noodles jointly developed with Nissin Foods. The next step<br />
will be to strengthen connections in the PRC through the marketing channels<br />
of Nissin Hualong to distribute such Nissin-brand products as Cup<br />
<strong>No</strong>odle, UFO and Chao Mian Da Wang.<br />
We are gearing up for the activities of a Food Safety Research Institute in<br />
Shanghai which will support efforts to respond to heightened awareness of<br />
food safety issues in the PRC and reinforce quality control efforts overall.<br />
Efforts overseas<br />
In <strong>No</strong>rth America, consumers are increasingly interested in quality rather than low prices. In<br />
response, two new types of products were introduced in the local market — Chow Mein, a<br />
panfried noodle product presented in a color shrink-wrapped package, in February 2004, and<br />
Souper Meal, a big-serving packaged product, in September 2004. Both products posted<br />
solid sales.<br />
Profits continued to improve at our U.S. subsidiary, thanks to higher sales volume attained<br />
through restructured marketing channels, including exclusive sales contracts with giant retailers,<br />
as well as through greater efficiency, achieved through the installation of high-speed<br />
instant noodle production lines and lower distribution costs.<br />
I’ve already mentioned the PRC, but the other members of the so-called BRICs alliance —<br />
Brazil, Russia and India — are also promising markets for Nissin Foods as their economies<br />
expand rapidly. In Brazil, where demand for instant noodles is estimated at 1.2 billion servings,<br />
Nissin-brand products already enjoy 60% of the market. In Russia, demand stands at<br />
about 1.5 billion servings and we started test-marketing cup-type noodles Nissin Ramen in<br />
June 2004 to capitalize on emerging<br />
interest. In India, where<br />
demand hovers around 300 million<br />
servings, we have operated a<br />
production facility since 1990,<br />
making us well prepared to handle<br />
rising demand.<br />
To Our Shareholders<br />
Chow Mein<br />
Russia Ramen<br />
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