Full Version Guinness Anchor Berhad Annual Report 2009 - Gab

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48 GUINNESS ANCHOR BERHAD (5350-X) MANAGEMENT REVIEW - BRAND HIGHLIGHTS ANCHOR MAKING STRONG AND STEADY HEADWAY All time favourite Anchor Smooth and the younger, bolder Anchor Strong continue to make strong, and steady headway among their respective market segments and help grow GAB’s market share. Since 1933, Anchor Beer has been brewed based on an authentic European recipe, and has been refined over time using the finest malt and hops to give the beer a light, refreshing and smooth flavour. With its rich heritage, rejuvenated look and refreshing taste, the time-tested Anchor Smooth is still a local favourite. To keep Anchor Smooth top of the mind with consumers, several campaigns were run including a Chinese New Year promotional campaign, and “Three Cheers for Anchor!” which highlighted Anchor Smooth as the perfect choice for getting together and relaxing with friends.
GUINNESS ANCHOR BERHAD (5350-X) 49 KILKENNY SERVING UP IRELAND’S BEST The popularity of this fast rising star in GAB’s portfolio of premium brands continues to grow among young male and female urban drinkers who desire the best premium ale Ireland can offer. With friends or family at a favourite pub, Kilkenny is fast gaining a loyal following among discerning drinkers.
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NOTES:- 1. For purposes of determin
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