January - Madison Magazine

BEHINDTHEDOORCONTINUED
GMCCUPDATE
GMCC 12@12
Back by popular demand, the GMCC
12@12 program enters its second year.
We concluded our first 12@12 program
year by welcoming 12 of our small business
members for a lunchtime discussion on
“Marketing on a Shoestring Budget.” Fran
Zaugg of Resultz Marketing shared her
expertise and experience as she facilitated an
engaging discussion on creative ways to
effectively and economically market your
small business. Special thanks to Wipfli LLP,
annual underwriters for the 12@12 program.
Our next session, scheduled for
Wednesday, January 4 from noon to 1 p.m. at
the GMCC office, will focus on “Generating
a Referral Based Business,” with Matt
Anderson, The Referral Authority,
facilitating.
On Wednesday, February 4 from noon to 1
p.m. at the GMCC office, Ann Kinkade,
UW-Madison Family Business Center will
facilitate as we discuss “The Small Family
Owned Business.”
GMCC and Magellan to produce
2006 Madison Area Chamber Map
The GMCC will once again partner with
Magellan Mapping Company to produce the
official 2006 Madison Area Chamber Map.
We’ll print 30,000 full-color maps with all the
fabulous features map-users have come to
appreciate. In addition to all updated street
and subdivision information, there’ll be
detailed maps of the Capital area, the UW-
Madison campus area and many major
suburban areas. The maps will also include
block numbers, new artwork and a very easyto-read
design.
Advertisers will receive FREE maps to use
as they like. Magellan has worked to keep the
ad-listing price the same as last year, and still
offers the opportunity to imprint a company
logo or message on the maps. To learn more
about available advertising packages, please
contact Magellan’s Lisa Pertzborn-Whiting or
Michael Giese at 441-6106 or 850-MAPS
(6277).
For more information on Magellan
Mapping Company, which also publishes the
very popular Dane County Street & Road
Atlas and several other county atlases, please
go to www.magellanmapping.com.
November Issues Roundtable
covers marketing
On November 1, over 45 GMCC
members met at the Edgewood College
Corporate Learning Center to learn about
different aspects of marketing: branding,
direct mail, databases and research,
PR/marketing, outdoor advertising, and
Internet marketing. Members met in small
groups facilitated by industry experts,
networked, and enjoyed food provided by
Edgewood College. The next Issues
Roundtable is set for March 7, so mark your
calendars!
Area insurance agents trained on GMCC
ChamberCARE health insurance
With the change in GMCC health insurance from
A-CHIP to ChamberCARE, the improved insurance is
available through more agents, making it easier for
members to take advantage of this benefit. On
November 9 at the Quality Inn and Suites, Cahill Way,
the GMCC held a ChamberCARE insurance agent
training session. Over 45 agents attended and were
treated to presentations from Group Health
Cooperative and WPS, as well as a continental
breakfast from the Quality Inn.
GMCC Launches New Health Insurance:
ChamberCARE
On November 14, over 100 GMCC members and
interested guests met at one of two ChamberCARE
sessions at the Hilton Garden Inn. Ellen Alwin and
Michael Polk from Group Health Cooperative and Jeff
Woods and Chris Ralston from WPS gave an overview
of the new choices available to GMCC members and
answered questions. If you have questions on
ChamberCARE, contact Amy Torgeson, membership
coordinator, at 443-1945 or atorgeson@greater
madisonchamber.com.
“Majestic” Holiday Social attendees mix
with GMCVB, MAGNET
The GMCC Holiday Social on December 1, held in
conjunction with the Greater Madison Convention
and Visitors Bureau and MAGNET at the Majestic
Theater proved to be a big hit with all involved.
GMCC members made new contacts with members
from the other organizations, and after 6:30 p.m.,
enjoyed free live music.
Wingate Inn business card exchange a
holiday networking hit
The last GMCC event of 2005, the Holiday
Business Card Exchange on December 15 at the
Wingate Inn, was a roaring success. Members
connected with old friends and networked with new,
while enjoying holiday goodies and complimentary
beverages from the Wingate.
Chamber Café: “How to Combat
Identity Theft!”
How can you protect yourself, your family, and your
business from identity theft On January 11 the first
GMCC event of 2006 will kick off with a presentation
on Identity Theft, held at the Orange Shoe Gym, 6220
Nesbitt Road. Registration is from 7:30 – 8 a.m. and
the program runs from 8 – 9 a.m. Our speaker is Jeffrey
Pettit from Liberty Mutual, who has given seminars
across the United States on how to identify and
prevent identity theft. RSVP by Friday, January 6 to
Sarah Breckenridge, programs and event coordinator
at sbreckenridge@greatermadisonchamber.com or
443-1954. ◆
Thank you
Special thanks to Wipfli LLP,
annual underwriters for the
12@12 program and official
sponsor for the CEO Forum, and
to Two Men and A Truck,
quarterly 12@12 sponsor.
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