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Journal of Tourism and Services - Vysoká škola obchodní v Praze

Journal of Tourism and Services - Vysoká škola obchodní v Praze

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The training programme shall be designed to enable tourist guides<br />

within their area <strong>of</strong> qualification to:<br />

● represent the area (site, city, region <strong>and</strong>/or country)<br />

● guide groups or individual visitors around natural <strong>and</strong> man-made<br />

attraction <strong>of</strong> an area<br />

● research <strong>and</strong> develop information in order to provide accurate <strong>and</strong><br />

relevant commentaries<br />

● interpret for visitors the cultural <strong>and</strong> natural heritage as well as the<br />

environment<br />

● help visitors on all the relevant aspects <strong>of</strong> life in the area<br />

● create <strong>and</strong>/or develop guided tours in their area<br />

● use the appropriate language.<br />

The training programme shall be designed to enable tourist guides to:<br />

● assess their audience<br />

● adjust to their respective interests <strong>and</strong> requirements by selecting<br />

relevant information<br />

● present the appropriate information in a comprehensive <strong>and</strong><br />

communicative way<br />

The training programme shall be designed to enable tourist guides to be<br />

knowledgeable about:<br />

● the tourism industry <strong>and</strong> the pr<strong>of</strong>ile <strong>of</strong> visitors in their area<br />

● relevant rules <strong>and</strong> regulations, including health <strong>and</strong> safety<br />

● taxation <strong>and</strong> insurance requirements<br />

● marketing <strong>and</strong> running a tourist guide business<br />

Table 2<br />

Recognition <strong>of</strong> Further Education Results (Act No. 179/2006 Coll.)<br />

Qualification Number <strong>of</strong> Number <strong>of</strong> Number <strong>of</strong><br />

Authorized Bodies Passed Exams Failed Exams<br />

Mountain guide<br />

(Code: 65-020-M)<br />

1 8 0<br />

Tourist guide<br />

(Code: 65-021-N)<br />

23 40 1<br />

Total 24 48 1<br />

Source: Ing. Taťána Vencovská, National Institution <strong>of</strong> Technical <strong>and</strong> Voctional Training<br />

. Zkoušky NSK k 25.11.2011. private e-mail from 1.2.2012<br />

The aim is also fulfillment <strong>of</strong> the Code <strong>of</strong> Guiding Practice WFTGA (The<br />

World Federation <strong>of</strong> Tourist Guides Associations) [37]. Adherence to the<br />

WFTGA Code <strong>of</strong> Guiding Practice provides an assurance <strong>of</strong> the high level<br />

<strong>of</strong> pr<strong>of</strong>essionalism <strong>and</strong> a value-added service <strong>of</strong>fered by the individual to<br />

their clients. The WFTGA accept on behalf <strong>of</strong> their members the following<br />

principles <strong>and</strong> aims:<br />

● To provide a pr<strong>of</strong>essional service to visitors, pr<strong>of</strong>essional in care <strong>and</strong><br />

commitment, <strong>and</strong> pr<strong>of</strong>essional in providing an objective underst<strong>and</strong>ing<br />

<strong>of</strong> the place visited, free from prejudice or propag<strong>and</strong>a.<br />

65

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