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Reebok ZigTech

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A P P A R E L

FALL / WINTER 2011


In 2010, the world was introduced to ZigTech,

the latest footwear innovation from Reebok.

With its never seen before zigzag design,

packaged with the unique benefits of ENERGY

and less wear and tear, ZigTech is already

on the feet of millions of consumers throughout

the world. Simply said, ZIG IS BIG!!

To continue this incredible momentum and

more importantly, to take the ENERGY of

ZigTech (literally) from the feet up to the

body, we are launching ZigTech Apparel.

The goal of this brochure is to arm you with the

power of knowledge and the ENERGY to further

expand our story and to help make ZigTech the

most trusted and reliable product for athletes

at all levels.

“THE 30-SECOND ELEVATOR PITCH”

Like ZigTech footwear, ZigTech Apparel is all about ENERGY

ZigTech Apparel is made with special fibers called Celliant ®

which are knit or woven into the fabric of each garment.

These fibers are made with a collection of natural minerals that take

energy emitted by the body and recycle it back to the body through the skin.

As this recycled energy returns to the body, it helps to

increase oxygen levels on average of 7%.

Increase in oxygen levels = more energy


WHAT IS CELLIANT ®

Celliant ® is a specially formulated technical

performance fiber that is knit or woven into

fabrics. Products containing Celliant have

been clinically proven to enhance oxygen

levels in skin tissue. Celliant fibers are

created using a collection of optically

responsive natural minerals that get infused

into polyester fibers.

Celliant is used in several product categories

including athletic apparel, bedding, hosiery

and medical bandages and can be found in

products from Taylor Made, Ironman T3

Recovery Products, Serta Mattress and

Achieve O2 Socks.


HOW DOES ZIGTECH APPAREL WORK

Celliant ® fibers are knit or woven into every piece of ZigTech

Apparel. These fibers contain a proprietary blend of 13

This recycled energy absorbed by the body

through the fibers triggers biological functions

Fabric

optically responsive natural minerals that are blended with

polyester fibers.

The human body constantly emits energy. The Celliant fibers

act as a catalyst, absorbing the energy emitted by the body

such as increased blood circulation.

This function helps to increase oxygen levels

on an average of 7%, giving you more energy

for sport and life.

Skin

Capillaries

and recycles it, sending it back to the body through the skin.

ZIGTECH APPAREL —

TRANSCUTANEOUS OXYGEN LEVELS

TESTING OF CELLIANT FIBERS

BEFORE

EFFECTS OF ZIGTECH APPAREL

ON OXYGEN LEVELS IN THE BODY

AFTER

IT’S ALL IN

THE MINERALS

TITANIUM DIOXIDE

Absorbs available

energy.

SILICON DIOXIDE

Acts as a reflector

of energy and as

an anti-microbial.

Research conducted by:

Director for Hyperbaric

Treatment and Training

Center, Dr Graham McClue,

Houston, TX.

Introduction

This test is conducted to

evaluate blood flow while

wearing a shirt engineered

with Celliant ® fibers vs.

standard training apparel.

TCPO2

90

85

80

75

70

AN AVERAGE

INCREASE

OF 7%

POLYESTER TEE

Typical Oxygen

levels not wearing

ZIGTECH APPAREL

Oxygen

Level

Range

INCREASED

OXYGEN

LEVELS

with

ZIGTECH APPAREL

Higher

ALUMINUM OXIDE

Enhances strength

65

TEE WITH

CELLIANT FIBERS

of reflectivity.

Lower

60

STANDARD TEST


ZigTech Footwear

and Apparel are

worn by the

world’s top athletes

who prepare, train

and perform at

the highest levels.

A P P A R E L

SIDNEY CROSBY

PITTSBURGH PENGUINS


KEY SELLING POINTS

QUESTIONS YOU MAY HEAR

ENERGY – ZigTech gives you

ENERGY for sport and life.

VALUE – No other sports apparel brand

provides the additional benefit of energy

in addition to the expected benefits

of moisture management (PlayDry),

wind and water management

ATHLETES – ZigTech is worn by top

athletes across all major sports .

ADVERTISING – ZigTech is one of the top

initiatives for Reebok and will be featured

in a fully integrated marketing campaign

including TV, Print, Digital and POS.

INNOVATIVE – ZigTech

is engineered with

Celliant ® fibers which

create an increase

in oxygen levels.

Q: What testing has been done to

measure the increase in oxygen

in the body

A: There are two clinical studies

conducted by Celliant ® that

measured the oxygen levels in

subjects wearing shirts infused

with Celliant fibers and standard

polyester shirts.

Q: Will my ZigTech Apparel still work

through my covered by layers of

clothing or indoors

A: Yes. Products enhanced with

Celliant fibers do not have to be

next to the skin in order to work.

The effectiveness is not diminished

by covering or layering for

cooler weather.

Q: What testing has been done to

measure the increase in oxygen

in the body

A: There are two clinical studies

conducted by Celliant® that

measured the oxygen levels in

subjects wearing shirts infused

with Celliant fibers and standard

polyester shirts.

Q: Do the effects of Celliant

fibers work immediately when

worn

A: Yes. The fibers within

ZigTech Apparel starts to work

immediately and the effect generally

increase

the longer they are used.

Q: Do Zig products need special

laundering

A: No. ZigTech Apparel is based

on fiber technology which

is embedded in the fabrics.

It cannot wash out or wear

out. It will last the life of the

garment.

A P P A R E L


A P P A R E L

REEBOK.COM/ZIGTECH

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