Reebok ZigTech

KEY SELLING POINTS
QUESTIONS YOU MAY HEAR
ENERGY – ZigTech gives you
ENERGY for sport and life.
VALUE – No other sports apparel brand
provides the additional benefit of energy
in addition to the expected benefits
of moisture management (PlayDry),
wind and water management
ATHLETES – ZigTech is worn by top
athletes across all major sports .
ADVERTISING – ZigTech is one of the top
initiatives for Reebok and will be featured
in a fully integrated marketing campaign
including TV, Print, Digital and POS.
INNOVATIVE – ZigTech
is engineered with
Celliant ® fibers which
create an increase
in oxygen levels.
Q: What testing has been done to
measure the increase in oxygen
in the body
A: There are two clinical studies
conducted by Celliant ® that
measured the oxygen levels in
subjects wearing shirts infused
with Celliant fibers and standard
polyester shirts.
Q: Will my ZigTech Apparel still work
through my covered by layers of
clothing or indoors
A: Yes. Products enhanced with
Celliant fibers do not have to be
next to the skin in order to work.
The effectiveness is not diminished
by covering or layering for
cooler weather.
Q: What testing has been done to
measure the increase in oxygen
in the body
A: There are two clinical studies
conducted by Celliant® that
measured the oxygen levels in
subjects wearing shirts infused
with Celliant fibers and standard
polyester shirts.
Q: Do the effects of Celliant
fibers work immediately when
worn
A: Yes. The fibers within
ZigTech Apparel starts to work
immediately and the effect generally
increase
the longer they are used.
Q: Do Zig products need special
laundering
A: No. ZigTech Apparel is based
on fiber technology which
is embedded in the fabrics.
It cannot wash out or wear
out. It will last the life of the
garment.
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