2011-12 Annual Report - Australian Water Polo Inc

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WATER POLO AUSTRALIA 2011/12 ANNUAL REPORT National Development Report 12 2011-12 has been a research year into what development currently occurs across the country including how each state implements their development programs and what resources they have and might need in the future. Grass route levels of our sport will provide the base for our high performance programs in years to come and is something not to be neglected. The aim of the past 12 months has been to identify target areas for each state and draw on their resources as a whole allowing a national plan to be put together to ensure better use of recourses, time and money. The next 12 months will see these various aspects rolled out including a new national development plan including accreditation framework. Some of the highlights for the year include: Flippa BallTM The development of Flippa BallTM has been ongoing across the country and will continue as the entry level program within Australia. A Special mention must go to Tasmanian Water Polo for inroads to an ongoing Flippa Ball competition in their program, the program has seen over 100 participants in and weekin-week out competition. The next 12 months will see new recourses and programs be available for each state to roll out including lesson plans, video demonstrations, posters and introduction packs for regional and remote school to facilitate the knowledge of Flippa BallTM. Facilities Across the country the hardest issue for water polo is access to facilities. In the past twelve months there has been significant increase of water polo specific facilities across Queensland, New South Wales and South Australia. These include the Stuartholme School in Brisbane, University of Southern Cross in Lismore and South Australian Aquatic Centre in Adelaide. With the continued growth of the sport it is important for us to continue to work with local councils as well as state and national governments to ensure any new or renovations on aquatic complexes cater for our growing sport. National Coach and Referee Accreditation The introduction of the new framework in 2009 is currently under review, and will see the introduction of new levels and course material in February 2013. Overall the past twelve months has seen the highest retention rate of both coach and referees with only five percent discontinuing their accreditation compared with fourteen the previous year. The number of coach and referees commencing their accreditation and achieving competencies in 2011/12 has also been record breaking, with 16 percent of the total number of accredited personal started the process in the past 12 months. State Table 2 and figure 1 (below) provides an overview into the numbers of accredited personal at each level across Australia. In 2009 a re-vamp of the accreditation framework saw many coaches and referees complete the formal qualification, however in the years preceding the retention of personal has been poor. 2012 however has shown a change in pattern and something which the sport will be working towards to care for the participants by ensuring there are correctly accredited coaches and officials on pool deck. Along with the retention and ongoing new accreditations, 2013 will see the a new framework which will encourage level 1 accredited personal to progress their formal water polo knowledge to level 2 and 3, currently only 9 percent have progressed to level two or three. Jodie Watson ACT NSW QLD SA TAS VIC WA Total Coach 2 219 119 5 0 28 21 394 Official 19 140 115 24 5 11 66 380 Total 21 359 234 29 5 39 87 774 Table 1 - breakdown of current accredited coaches and referees across the country for the past 12 months. 2008 2009 2010 2011 2012 Level 1 909 1159 921 587 646 Level 2 31 93 88 71 60 Level 3 1 4 4 4 3 Total 941 1256 1013 662 709 Table 2 – 2011/12 Current accreditation breakdown by levels 1400 1200 1000 800 Level 1 600 Level 2 Level 3 400 200 Photo Credit: Anthony Pearse, Pearse Photography 0 2008 2009 2010 2011 2012 Figure 1 – 2011/12 Current accreditation breakdown by levels
WATER POLO AUSTRALIA 2011/12 ANNUAL REPORT National Media Report During the past year Sports Communication Australia (SCA) ended its initial 12-month term as Water Polo Australia Limited’s (WPAL) Media and PR consultant and began a new two-year contract. The main roles of SCA, on behalf of WPAL, during this period, are to report on WPAL organised and contested events, promote the sport via traditional and social media channels, and plan a future communications direction for WPAL. Over the last 12 months SCA has been able to provide all of these key roles as well as providing WPAL and its stakeholders on media strategy and activating ‘crisis management plans’ on several occasions including the Olympic women’s team’s ‘whooping cough outbreak’ and the Olympic men’s team’s ‘selection appeal’. SCA also provided the Media Management of the inaugural Pan Pac Water Polo Championships in Melbourne that resulted in national print, radio, online and television coverage. SCA has and will continue to actively engage local and regional ‘grass roots’ media outlets as our core target areas to ensure long-term relationships build into sustained media coverage of our sport. SCA Managing Director Dave Lyall also attended the 2012 London Olympic Games as a member of the Australian Olympic Committee’s Media Team where he provided some media liaison assistance for both Australian teams and reported on Australian matches. Other areas that SCA has focussed on in the last 12 months include: • Implementation of the Federal Government’s Women in Sport Media Grant to promote women in water polo through the media • Improvement of our social media plan and implementation including engagement of external digital media experts for training and content • Continued growth of WPAL’s biographical database of elite players by profiling members of the Youth national squads • Producing 40 tailor made media releases profiling individuals in the senior national team squads in the ‘Road to London’ • Continued increase of content and updating of the WPA website and social media platforms • Continued regular blogs by CEO Chris Harrison, National Women’s Head Coach Greg McFadden and National Men’s Head Coach John Fox • Production of daily newsletter ‘On the Ball’ during the 2012 London Olympic Games and daily Olympic social media plan • Olympic Games tailored media and social media training of the 2012 Olympic Teams • Continued media education and relationship building about the sport of water polo, including activating a robust pre-Olympic media plan • Provided FINA with regular copy for their Aquatic World Magazine The outcomes of these areas of concentration by SCA have resulted in greater media coverage for the sport of water polo and its players with mainstream news coverage in print, radio, online and television. SCA has and will continue to report on all WPAL events and competitions as well as the national teams SCA will also act as the Media Managers of the 2012 FINA World Youth Championships in Perth and has been liaising with the Western Australia Government to meet expectations in terms of communications. SCA would like to acknowledge the support of the CEO, Board and staff of WPAL, the national coaching and management staff and the players on the senior national teams. David Lyall Media Manager 13 Photo Credit: Anthony Pearse, Pearse Photography
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