2-4 October 2013

giievent.kr

2-4 October 2013

18th Annual

Conference

3 Network with decision-makers from across the supply chain, from all over the world

3 Hear from 16 juice packers drawn from all 6 continents

3 Indentify the latest NPD successes from case studies from around the world

3 Optimise your juice purchasing and trading based on supply analysis from the

major producing regions

3 Harness the latest technical innovations to ensure quality, safety, authenticity

and sustainability

2-4 October 2013

Pullman Hotel, Cologne

Germany

Taking place right before

ANUGA in the same city!

Guest Speakers Include:

Monther

Alharthi

CEO

Alrabie Saudi Foods Co.

Saudi Arabia

José Jordão

Executive Director

sumol+compal

Portugal

Pre-Conference

Masterclass

Led by:

2 October 2013

How to Increase the

Success of Your Next Juice

Product Launch in Nutrition,

Health and Wellness

Hans

Lanzinger

Managing Director

Herman Pfanner Getränke

GmbH, Austria

Wayne

Lutomski

Vice President –

International

Welch’s, USA

Pre-Conference

Workshop

2 October 2013

Maximising

the Packaging

Opportunities for

your Beverages

Sarah de Wit

Core Chilled Product

Manager

Asda*Walmart

UK

Linda Zhao

Vice President –

Global Sales

Yantai North Andre

Juice Co, China

Meshal Alkadeeb

Vice President – Strategy

and Business Development

Aujan Coca-Cola Beverages

Company, UAE

Douglas

Ackerman

Executive Director

Florida Department

of Citrus, USA

World Juice Awards &

Gala Reception

Ekaphol

Pongstabhon

Managing Director

Tipco Foods Public

Company Limited, Thailand

Robert-Paul

Prijt

Purchaser

Hero Group

Netherlands

FREE FOR ALL

DELEGATES

3 October 2013

The social highlight of the event is included in

your registration. Don’t miss this opportunity to

network, recognise the greatest achievements of

the juice industry and have fun!

World Juice is Co-located with:

Do you have a colleague that works

in the Dairy industry Don’t miss

out on our group discounts!

Organised by:

Juice Bar Sponsor: Gold

Associate Sponsors: Bronze Sponsors:

Exhibitors: International

Sponsor:

Marketing Partner:

Foodnews

Supports:

Register online at www.worldjuice.com Booking Hotline +44 (0)20 3377 3658


18th annual

2-4 October 2013, Pullman Hotel, Cologne, Germany

World Juice is the

meeting place for the global juice

industry and the best place to find

new business within the entire

juice supply chain.

World Juice 2013 Snapshots:

HOT TOPIC:

Key emerging markets are becoming more and

more important for the global juice industry.

A new and unique panel will analyse the latest

opportunities in a variety of emerging markets such

as Africa, South East Asia and the Middle East

GLOBAL ANALYSIS:

Even more analysis of consumption trends

in juice markets around the world including:

Africa, Asia, South East Asia, Latin America,

Eastern Europe, Russia and the Middle East

DEEPER RAW MATERIAL INSIGHTS:

This year there are individual talks on orange

juice in Brazil and Florida and individual AJC

trends in China, Poland and Chile as well as

red berry outlooks, raw material trends in

India and pineapple forecasts in Asia

EVEN MORE NPD TRENDS:

Identify the threats and benefits for juice in

other beverage products such as dairy, tea and

water as well as the latest innovation in fruit

juice product development

Year on year this event continues to widen its geographical reach (2012 saw representatives from 55

different countries) and this year will be no different. The juice industry has faced some tough challenges

of late but Foodnews World Juice represents all parts of the supply chain from all parts of the globe.

World Juice provides the perfect platform to work out the best solutions for these challenges. This is the

aim of World Juice and by looking at our speaker line up this year you can be sure that the international

presence will be as strong as ever. Take a look below at some of the key snapshot features this year and

we look forward to seeing you there!

Join the World Juice Network!

Online Networking Tool:

Giving you the opportunity to arrange

meetings and network pre, during and

post the World Juice conference

Juice and Lunch Breaks: Discuss the

latest industry trends with your peers

over a juice, coffee or lunch

Linked in: Join our exclusive Foodnews World

Juice Linkedin Group and have your say on

some of the industry’s hottest subjects

Juice Awards: Come and join us

at the ever popular World Juice

Banquet & Awards and celebrate

individual success in the world of juice

Twitter: Whilst on the move keep

up to date with the latest news for

World Juice 2013 @WorldJuice

NEW THIS YEAR:

Why not grab a juice at our Juice

Bar sponsored by SIG

World Juice 2013 Moves to Cologne!

For the first time World Juice will take place

in the stunning city of Cologne right before

Anuga, Europe’s largest food and beverage

trade fair. This provides you with the perfect

opportunity to combine two leading events

into the same trip meaning that it could be

your most productive week of the year in

terms of meeting new contacts and starting

new business relationships.

TRULY GLOBAL: 2012 Attendees Represented 55 Different Countries

34%

of 2012

attendees

were from

juice packers

Algeria

Argentina

Australia

Austria

Belgium

Brazil

Cameroon

Chile

China

Croatia

Denmark

Ecuador

Egypt

Finland

France

Germany

Ghana

Greece

India

Indonesia

Ireland

Israel

Italy

Japan

Kazakhstan

Kenya

Kuwait

Libya

Luxembourg

Mexico

Monaco

Morocco

Netherlands

New Zealand

Nigeria

Norway

Pakistan

Peru

Poland

Portugal

Russia

Saudi Arabia

Singapore

South Africa

Spain

Sweden

Switzerland

Thailand

Trinidad,Tobago

Turkey

UAE

Uganda

UK

Ukraine

USA

Sponsorship & Exhibition

Opportunities

JOIN WORLD JUICE 2013 AS A SPONSOR!

Your chance for prominent positioning

among senior decision makers. Choose your

level of impact anywhere from an entry level

package, to a high profile marketing strategy.

• Proven to generate business opportunities

• Unrivalled branding in the juice industry

• Launch new products and penetrate new

markets

EXHIBITION OPPORTUNITIES

Hurry! Limited spaces are available.

Exhibition packages are available, or exhibit

as part of a sponsorship package.

• Showcase your solutions for the juice AND

dairy industries

• Be approached by potential customers

• Stand out from the crowd

For all Sponsorship and Exhibition

enquiries, contact Gareth Moore

on +44 (0)20 7017 7574 or

email gareth.moore@informa.com

Register online at www.worldjuice.com


A sample of the speakers you can hear from at World Juice

Monther Alharthi

CEO

Alrabie Saudi Foods Co.

Saudi Arabia

Wayne Lutomski

Vice President – International

Welch’s, USA

Douglas Ackerman

Executive Director

Florida Department of Citrus, USA

Meshal Alkadeeb

Vice President – Strategy and

Business Development

Aujan Coca-Cola Beverages

Company, UAE

Sarah de Wit

Core Chilled Product Manager

Asda*Walmart, UK

José Jordão

Executive Director

sumol+compal, Portugal

Robert Paul Prijt

Purchaser

Hero, Netherlands

Lionel Marumahoko, General

Manager, Coca-Cola Central, East &

West Africa Business Unit, Kenya

Linda Zhao

Vice President – Global Sales

Yantai North Andre Juice Co, China

Hans Lanzinger

Managing Director

Herman Pfanner Getränke GmbH,

Austria

David Berryman

CEO

David Berryman Ltd, UK

Ekaphol Pongstabhon

Managing Director

Tipco Foods Public Company

Limited, Thailand

Cheryl Walker

Analytical Development Technologist

Britvic Soft Drinks, UK

John Wøhlk

CEO

myGoodness A/S (mySmoothie)

Denmark

Juan Pablo Fernandez

General Manager

Alpina Foods, Colombia

Victor Aigbogun

Head of Product Development

Almarai, Saudi Arabia

Victoria Chirita

Founder & CEO

AlphaBambi GmbH, Germany

David Bird

Senior Analyst

Datamonitor, UK

Stefan Müller

Sales Manager

TAB-Koncentraty Sp. z o.o., Poland

Francois Sonneville

Senior Beverage Analyst

Rabobank, Netherlands

Rohit Bhatla

General Manager – Agri Business

ITC Limited, India

Fernando Casari

Supply Chain Manager

Agricola Cran Chile, Chile

James Ajaka

Chief Nudie

Nudie Foods Pty Ltd., Australia

Julio Galan

Purchasing Director

J García Carrión, Spain

Agenda at a Glance – World Juice 2013

2 October

08.30 – 17.30 Pre-Conference Masterclass

Increasing the success of your

next juice product launch

Led by

08.30 – 17.30 Pre-Conference Workshop

Maximising the Packaging Opportunities for

your Beverages

18.00 – 20.00 World Juice Welcome Cocktail

Taking place the evening before the conference, the World Juice

Welcome Cocktail Reception is a great way to meet up with

acquaintances and build new ones for the forthcoming days.

3 October

08:30 – 12:30 Keynote Plenary Session: Improving Consumers’ Perception of Juice and Identifying Opportunities in Key Emerging Markets

14.00 – 17.00

Stream 1: Consumption Trends in Juice

Markets Around the World

14.00 – 17.00

Stream 2: Examining Developments

in Juice NPD

14.00 – 17.00

Stream 3: Developments in Juice

Processing Technologies

19.00 – 23.30

World Juice Banquet

& Awards

14.00 – 16.00

Stream 4: Global Raw Material Supply

4 October

08:30 – 12:30 Plenary Session: Global Raw Material Supply – The Short and Long Term Outlook

14.00 – 16.00

Stream 5: Examining Developments in

Juice NPD cont.

16.00 – 17.00 World Juice Roundtable Discussions

Register online at www.worldjuice.com

14.00 – 16.00

Stream 6: The Latest Technical Issues

in Juice Manufacturing


Agenda Day 1: 3 October 2013

KEYNOTE PLENARY SESSION

08:00 Registration and Welcome Coffee

09:00 Opening Remarks from the Chair

David Berryman, CEO

David Berryman Ltd, UK

09:10 OPENING KEYNOTE ADDRESS: The Future of Liquid Fruit

Wayne Lutomski, Vice President – International

Welch’s, USA

09:40 PANEL DISCUSSION: Improving Consumers’ Perception of Juice: Leveraging the

Value of Fruit to Demonstrate Lifestyle Benefits

• How is juice currently positioned in the beverage market

• How to better communicate the nutritional benefits of fruit juice

• Capitalising on consumer lifestyle concerns such as obesity and nutritional awareness

• Getting it right: examples from around the world

José Jordão, Executive Director

sumol+compal, Portugal

Robert Paul Prijt, Purchaser

Hero Group, Netherlands

10:20 KEYNOTE INTERVIEW

Hear a leader in the Middle East beverage industry share his insights into some of the

key issues facing the world of juice

Monther Alharthi, CEO

Alrabie Saudi Foods Co., Saudi Arabia

11:10 The Retail View: Giving Consumers the Health Benefits They Want From Juice

• Analysing consumption time trends and their effect on purchasing habits and NPD

• How are sugar level perceptions impacting NPD from a retail perspective

• Assessing consumer concerns with dental hygiene and weight management in light of fruit juice sugar perceptions

• Examining recent juice products brought into the market with specific health targets

• How is NPD in juice for kids developing from a retail perspective

• Developing private label brands for juice

Sarah de Wit, Core Chilled Product Manager

Asda*Walmart, UK

RETAILER

11:40 PANEL DISCUSSION: Juice Around the World: Identifying Business Opportunities in

Key Emerging Markets

• Assessing worldwide juice consumption

• Analysing why the Middle East is seen as a key platform for growth

• Identifying which juice products will give you success in these markets

• Examining the growth and future potential of juice in Africa

• What is needed in terms of investment and business strategy

Meshal Alkadeeb, Vice President – Strategy and Business Development

Aujan Coca-Cola Beverages Company, UAE

Hans Lanzinger, Managing Director

Hermann Pfanner Getränke GmbH, Austria

Lionel Marumahoko, General Manager – Still Beverages

Coca-Cola Central, East and West Africa Business Unit, Kenya*

10:40 Juice Break

12:30 Lunch

Stream 1: Consumption Trends in Juice

Markets around the World

Stream 2: Examining Developments in Juice NPD

Stream 3: Exploring Developments in Juice

Processing Technologies

14:00 Opening Remarks from the Chair

14:05 Capitalising on Rapidly Increasing Opportunities

in the African Juice Industry

• Assessing key consumer demands all over the continent

• What are the natural opportunities that this region offers in terms of

juice investment

• Examining projections for macroeconomic growth and income growth

in Africa

• Identifying the barriers to developing a thriving market for RTD juice

and juice drinks

Unati Speirs, National Director – Agro Processing

Department of Trade and Industry, South Africa

14: 25 CASE STUDY: Capitalising on Rapidly Increasing

Opportunities in the African Juice Industry

Francesco Caponetti, Development Manager

Montecarlofruit, Mali

14:40 Juice Markets in Asia: What Are the Factors Which

Will Drive Future Growth

• Analysing the latest consumer demands

• Examining the size and growth potential of the market for juice

• Looking at the raw material supply chain structure for different

regions in Asia

Ekaphol Pongstabhon, Managing Director

Tipco Foods Public Company Limited, Thailand

15.10 Examining the Fruit Juice Category in Latin

America and its Potential

• Analysing the latest consumer demands

• Examining the size and growth potential of the market for fruit juices

• Where does fruit sit in relation to other beverage based products

Juan Pablo Fernandez, General Manager

Alpina Foods, Colombia

15:40 Juice Break

16:10 Analysing Consumer Trends and Juice

Developments in Eastern Europe

• Which juices are consumers choosing in this region

• Analysing the potential for growth in each market

• The role these regions play in the overall position of the EU market

16:40 Overcoming Negative Juice Perception in Russia

and Improving Demand

• Identifying which juice categories are developing; nectars, smoothies etc

• Analysing potential growth areas for this market

• Identifying the key reasons behind current consumer perceptions

Nataliya Vasina, Marketing Director - Juices

PepsiCo Russia, Russia

17:00 Analysing Consumer Trends and Demands for Juice

Products in India

Parveen Dang, Director Sales and R&D

Orana India Pvt. Ltd, India

17:30 Closing Remarks from the Chair

14:00 Opening Remarks from the Chair

Understanding The Threats and Benefits for Juice

in Other Beverage Products

Fruit juice is being used more and more widely in a variety of food

and beverage products. This session looks at the role of juice in three

key separate sub-categories and the main benefits and threats that

they pose to NPD and also the overall fruit juice category.

14:05 The Role of Juice in Dairy Products

Victor Aigbogun, Head of Product Development

Almarai, Saudi Arabia

14:25 The Role of Fruit Juice-Based Tea Beverages

14:45 The Role of Juice in Flavoured Waters

Victoria Chirita, Founder

AlphaBambi – NutriWater, Germany

15.05 Identifying NPD Strategies to Provide Reduced

Sugar Juice Products

• What are the new blends and ingredients showing best potential for

sugar reduction

• Utilising water and herbal extracts to further blend new sugarreduced

fruit juices

• Examining the use of new sweeteners such as stevia

Sergey Polukhin, Managing Partner

Raimbek Bottlers LLC, Kazahstan

15:35 Juice Break

16:00 What Are the Latest Consumer Preferences and

How Can we Utilise Them in NPD

• Overview of the different juice categories and the different consumer

trends occurring within them

• Examining differences in NPD development within the different juice

categories

• Forecasting future and growing categories to aim juice products at

and identifying the best ways to do so

David Bird, Senior Analyst

Datamonitor, UK

16:30 Examining the Potential for Vegetable Juice as a

Fruit Blend Product

• The role of vegetable juice in balancing consumers perceptions of

sugar levels

• Which fruit/veggie combinations have appealed to customers in the

last 12 months

• Identifying future blends

James Ajaka, Chief Nudie

Nudie Foods, Australia

17:00 CASE STUDY: Exploring an Example of Successful

Packaging Innovation for Juice

• Understanding the full impact that packaging has on the consumer

perception of juice

• Examining the fundamentals of juice packaging

• Assessing the risks, rewards and innovations in juice packaging

• Are we fully understanding the consumer’s needs when designing

products

Dirk Maehr, Head of Global Marketing

SIG Combibloc, Germany

17:30 Closing Remarks from the Chair

14:00 Opening Remarks from the Chair

14:05 Maximising the Production Efficiency of Juice

Plants Through Technological Innovation

• Identifying the priority of technology in enhancing juice processing

plants, are there other factors that need to be addressed first

• Using technological innovation to better manage the cost base of a plant

Senior Representative

GEA TDS GmbH, Germany

14:35 Reducing Waste in Juice Processing Plants to

Improve Your Carbon Footprint and Profitability

• Ensuring water usage is as efficient as possible

• How can we reduce the fruit juice waste that is produced even before

the product has reached market

• Identifying the latest waste reduction technologies

• The potential role that reduced raw material waste could play in

bringing down prices

Alex Nolte, Sales Manager

Citrusvil S.A., Argentina

15:05 The Role of Advancements in Heating Technology

for Juice Processing

• An overview on ohmic heating technologies for juice

• Highlighting the strengths of ohmic technology in processing

diced fruit

• Examining how ohmic technology can improve enzyme deactivation in

puree production

• Analysing performances and advantages in sterilization and

pasteurization

Stefano Romei, Technical Director

CFT, Italy

15:35 Juice Break

16:00 The Role of Microbiological Technologies to

Improve Quality Assurance in Juice

• Assessing the benefits of microbiological technology tools

• The impacts these tools can have on manufacturing costs

• Creating better flexible production planning for juice processing

• Making sure detection of micro-organisms is pro-active

Robert Deak, Strategic Manager

MMM Beverage Partner Ltd, Hungary

16:30 CASE STUDY: Analysing The Latest Authenticity

Technologies for Pomegranate Juice

Michèle Lees, Director Collaborative Research

Eurofins, France

17:00 Ensuring Product Quality Through Innovation in

Fruit Pre-Washing

• Which technologies are showing cost base advantages

• Identifying the importance of embedding efficient and safe pretreatment

procedures for juice

17:30 Closing Remarks from the Chair

*subject to final confirmation

Register online at www.worldjuice.com


Agenda Day 2: 4 October 2013

PLENARY SESSION: Global Raw Material Supply – The Short and Long Term Outlook, and the Impact on the Juice Industry

09:00 Opening Remarks from the Chair

Neil Murray, Editor

Foodnews, UK

Analysing Global Trends and Price Implications for

Orange Juice

• Analysing production levels

• Comparing supply and demand forecasts

• Examining the latest trends in global FCOJ

• Forecasting the price outlooks for orange juice production

09:10 The Outlook from Florida

Douglas Ackerman, Executive Director

Florida Department of Citrus, USA

09:30 The Outlook from Brazil

Mauricio Mendes, Chief Executive Officer

Informa Economics FNP, Brazil

Global AJC Outlooks

• Analysing the latest supply forecasts

• Examining current price implications for this produce

• Identifying current demand levels

09:50 The Outlook from China

Linda Zhao, Vice President – Global Sales

Yantai North Andre Juice Co, China

10:10 The Outlook from Poland

Stefan Müller, Sales Manager

TAB-Koncentraty Sp. z o.o., Poland

10:30 Juice Break

11:00 CASE STUDY: Achieving Sustainable Sourcing for

Juice in Africa

• Sustainability for juice: A global hot topic

• The role of focused sustainability agenda

• Focusing on Africa’s agricultural output

• Project Nurture

Lionel Marumahoko, General Manager – Still Beverages

Coca-Cola Central, East and West Africa Business Unit,

Kenya

11.30 PANEL DISCUSSION: Developing a Sustainable Juice

Raw Material Supply Chain

• What needs to be done in order to achieve consolidation

• Assessing the developments and impact of vertical integration

• Quantifying the impact of trade tariffs

• Examining the role of fair trade juice

Francois Sonneville, Senior Analyst – Beverages Industry

Rabobank, Netherlands

Rohit Bhatla, General Manager – Agri Business Division

ITC Limited, India

Julio Galan, Purchasing Director

J García Carrión, Spain

12:20 Closing Remarks from the Chair

12:30 Lunch

Stream 4: Global Raw Material Supply

Stream 5: Examining Developments in

Juice NPD – Continued

Stream 6: Overcoming the Latest Technical

Issues in Juice Manufacture

14:00 Opening Remarks from the Chair

Neil Murray, Editor

Foodnews, UK

14:05 PANEL DISCUSSION: Global Red Berry Outlook

• Analysing red berry forecasts

• Examining current price implications for this produce

• Identifying current demand levels

Fernando Abel Casari, General Manager

Cran Chile, Chile

David Berryman, CEO

David Berryman Ltd, UK

Miguel Montes, General Manager

Bayas Del Sur, Chile

14:35 Examining the Latest Raw Material Trends in India

• Exploring supply and demand trends for key products; mango,

pomegranate and guava

• Assessing the growing role this market plays in economic development

• Analysing forecasts for the coming season

• Identifying the active consumer markets for juice in India

• Identifying the emerging markets for Indian exports

Ranjan Kumar Kedia, Chief Executive Officer

Radhakrishna Impex Pvt. Ltd, India

15:05 What are the Latest Trends in the Asian Pineapple

Market

• Where is current demand coming from

• Examining price forecasts

• Analsying supply stocks for this product

• The role of pineapple in continuing to drive an already growing market

Daniel Levy, Vice President

Levy Group International, France

14:00 Opening Remarks from the Chair

14:05 How Has Provenance in Juice Impacted NPD

Trends

• The role of having a ‘greener’ marketing strategy

• Assessing consumer behaviors towards ‘greener’ images in the juice

category

• The relationship between consumers paying for a premium product

and also wanting a ‘greener’ sustainable one

Robert Paul Prijt, Purchaser

Hero Group, Netherlands

14:35 CASE STUDY: Assessing the Launch of a New

Blended Fruit & Veggie Smoothie

• What are the key consumer trends in new smoothie blends

• How are these trends transferred to NPD research

• Identifying the key packaging aspects when launching new smoothies

• Marketing the benefits of vegetables alongside fruit juice

John Wøhlk, Chief Executive Officer

my Goodness A/S, Denmark

15:05 Examining the Latest NPD Trends in Juices for

Children

• Analsying consumer preferences in this age group

• How have sugar level perceptions impacted product development in

this demographic

• Examining the role of juice in constantly improving children’s diets

15:35 Juice Break

14:00 Opening Remarks from the Chair

14:05 Reformulation of Juice Flavourings: Benefits

versus Challenges

• Managing the risk of adulteration in juices when flavours are mixed

• Making sure antioxidant levels are monitored through the formulation

process

Cheryl Walker, Analytical Development Technologist

Britvic Soft Drinks, UK

14:35 Utilising Enzymes for Alternative Natural-Source

Sweeteners in Juice

• The role of these technologies in tackling sugar levels in juice

• Analysing the cost implications for some of these processes e.g. bioinversion

• Assessing the development of new enzymes in producing ‘cloudy’

based juices

Senior Representative

Food and Bioprocessing Sciences Research Group –

Reading University, UK

15:05 Examining the Technicalities of Sugar Perceptions

in Juice: How Can Taste Be Maintained But Sugar

Reduced

• Where are we with regulations in juice sugar levels

• The state of play with Stevia and its future as a leading sweetener

• Has the demand for more taste varieties opened up the market for

other in gredients

16:00 – 17:00 World Juice Roundtables: Brainstorming Solutions to Industry Problems

NEW FOR

2013!

This session will enable you to

interact with your peers from

around the world and identify

solutions for some of the key

issues facing your day to day

juice business. From perceptions

of sugar levels to certification of

raw materials in farming, this final

session for World Juice 2013 will

give you some key ‘take home’

ideas to not only improve the

success of your own business but

also help bring about a sustainable

and profitable future in the fruit

juice industry. So grab a juice, take

a seat and get involved!

TABLE TOPICS:

1 Bringing new fruits to market –

what fruits are out there, what are

the supply chain challenges and

how can you engage consumers

Led by Francesco Caponetti

2 Balancing added health benefits

with strong ‘natural’ selling points

of juice

Led by Cheryl Walker

3 How packaging can add value to

juice and enhance standout and key

selling points against competition

Led by Andrew Streeter

4 Looking beyond the breakfast table – finding

new consumption occasions for juice

Led by Sergey Polukhin

5 Working with growers to improve the

certification of raw materials for juice

processing

Led by Rohit Bhatla

6 Creating closer partnerships in the juice

supply chain to ensure everyone has the

economic incentives to sustain production

Led by Fernando Abel Casari

…..more tbc

17:00 Conference Close

Register online at www.worldjuice.com


Pre Conference Masterclass – 2 October 2013

How to Increase the Success of your Next

Juice Product Launch in Nutrition, Health

and Wellness

Led by

The Healthy Marketing Team will share a checklist of

FourFactors® of success, an easy toolkit to direct successful

brand innovation. Leading companies including Coca Cola,

Unilever, Danone and Nestle have participated in this training

which is fast becoming a global industry standard. The

FourFactor® Master Class is a unique opportunity to learn the

difference between success and failure for innovating healthy

brands in one day, using real market case studies.

This masterclass enables brands to:

• Health-check products

• Understand the factors behind success & failure

• Calculate success of new product development

• Decode consumer motivations

• Direct your innovation to the right positioning

in the market

Your Workshop Leaders:

Peter Wennström

President & Founder

Peter has over 25 years of experience and has earned his reputation as an

international brand management consultant working for clients in pharma, dietary

supplements and functional foods.

Peter is regarded as one of the world’s leading experts in functional foods marketing

and is the author of The Four Factors of Success – how to innovate healthy brands and

co-author of The Food & Health Marketing Handbook.

Peter’s speciality is to take consumer data and market insights from around the

world on food/health issues and provide strategic tools, such as the FourFactors

Brand Analysis System which allows marketing teams to make strategic decisions and

accelerate brand innovation and NPD.

Peter is a popular speaker and chairman, delivering workshops and seminars to

companies across the globe and speaking at conferences including Vitafoods, Hi

Europe & Nutracon.

Sam Waterfall

Senior Partner

Sam is Senior Partner at The Healthy Marketing Team and specialises in leading brand

positioning and innovation projects for food, beverage and ingredients clients around

the world.

In demand as a speaker, Sam has chaired conferences and inspired audiences

worldwide. He has recently spoken at events in Bangkok, Jakarta, Mumbai, Shanghai,

Saigon, Singapore, London, Amsterdam and has delivered three keynote addresses to

the prestigious World Food Technology and Innovation Forum.

Sam has been a consultant with HMT since 2007 and previously held branding and

commercial and marketing positions at Procter & Gamble, Boots The Chemist and Kraft

Foods. He holds a BA in Economics and a Masters in Entrepreneurship from Durham

University Business School.

08.30 Welcome and coffee

09.00 FourFactors® introduction: The value chain

starts in the mind of the consumer

• How to translate the health benefits of your product – or its

ingredient – into a motivating message for your target consumer

at the point of purchase

• Learn the crucial difference between Motivation to Buy and

Permission to Buy

10.00 Factor 1: Need the product How to target the

right consumer

• Who When Why The basic proposition for your product!

• Understand motivation and lifestyle needs of your target

consumer and how they currently perceive and need your

product

• Interactive session: Consumer Segmentation Exercise

• Case studies: Medical, Lifestyle, Early and Late Mass market

targeting

11.00 Refreshments Break

11.30 Factor 2: Accept the ingredient How to

communicate ingredients

• Understand the level of consumer knowledge, awareness and

interest in your ingredients

• How to educate your consumers about the ingredient and what

is the role of the ingredient

• Interactive session: How to position your ingredient.

• Case studies: Functional vs natural ingredient strategies.

12:30 Lunch Break and Networking

13.30 Factor 3: Understand the health benefit How

to communicate health benefits

• How to offer a relevant benefit to your consumer target

• How to develop three levels of health benefits and the role of

health claims

• Interactive session: How to develop a motivating benefit

platform

• Case studies: Single vs multiple benefit strategies

14.30 Factor 4: Trust the brand How to position

your brand

• Niche brand or Mass brand

• How to extend an existing brand

• How to create a successful new brand

• Interactive session: How to position your brand for the right

target group

• Case studies: What brand strategy to choose

15:30 Refreshments Break

16.00 Interactive session – FourFactors® analysis of

recent Failures

• What were the failure factors

• How could it have been turned in to a success

17.00 Final summary and questions

17:30 Close

18.00 World Juice Welcome Reception

Register online at www.worldjuice.com


Pre-Conference Workshop – 2 October 2013

Maximising the Packaging Opportunities for your Beverages

Attend this workshop to:

• Incorporate the latest packaging innovations into your

juice products

• Harness the latest innovation strategies whilst

maintaining your current production lines

• Gain independent understanding; the forensic and

physical analysis of the packaging

• What are the emotive properties, why are they

important

• Interact and discuss with your peers the reasons for

success in highlighted packaging examples

Your Workshop Leader:

Andrew Streeter

Director, CPS International and Founder, Pack-Track

Andrew is an internationally recognised consumer packaging expert specialising in

food and drink products. His passion and enthusiasm for innovation in the packaging

field is second to none and this is proven by the level of detail shown in his work and

why the world’s leading food and drink companies call upon his services.

He brings a multi-disciplined skill base to the complex world of consumer packaging

and is always striving to give customers the very latest best practices, making sure

their packaging is one step ahead of the competition.

These skills have been born out of packaging consultancy CPS International and

packaging innovation system Pack-Track. Andrew has worked for hundreds of

companies all round the world including some of the largest food and drink companies

in the business.

He provides cost effective holistic packaging solutions, the deepest research and

analysis advice. His multi-disciplined blend of packaging expertise is used to resolve

the complex issues of packaging and formulate packaging strategy for companies.

“The best ever conference both in quality

and quantity of presentations as well as

the social programme”

Werner Basler, Elopak Systems AG, Delegate @ World Juice 2012

09:00 Registration and Welcome Coffee

Welcome and Introduction

Game Changers on the Packaging Playing Field

Grasp the Top 10 Beverage Packaging Innovations

from the Last 12 Months

• How do they meet brand owners’ and consumers’ needs

• How do they fit into the key trends in the CPG market

• Gain independent understanding; the forensic and physical analysis

of the packaging

• What are the emotive properties, why are they important

Discussion

Break

Driving Packaging Innovation

• Making blue skies thinking credible and actionable

• Innovative ways to change your packaging without changing your

production lines

Discussion

Lunch

The Implications of Sustainability for Your

Packaging Strategy

• Consumer response – influencing communication

• The impact on unit cost of change versus the brand value

• Balancing and analyzing sustainability and where the future will be

• Determining your recyclability strategy

• Sustainability examples from major global juice and drinks players

Discussion

Break

Learnings from Other Packaging Cultures

• Looking to the future whilst keeping your feet on the ground

• Japan – a packaging trailblazer

• The 20 most exciting packaging innovations from other categories

Juice and Drinks Packaging Exhibition

• Explore, touch and analyse hands-on from a display of different

packaging innovations on display

Discussion

16:30 End of workshop

18.00 World Juice Welcome Reception

Register online at www.worldjuice.com


12th Annual

3 October 2013

The World Juice Awards – now in their 12th year

– recognise the innovations which have added most value

to the juice industry. The presentation of the Awards is the highlight of the

World Juice Gala Reception, which is a full evening dinner-cocktail, enabling

you to mingle freely with other delegates, network in an informal atmosphere

and most importantly, have fun!

And if you think that you, or your colleagues, your suppliers or your customers

deserve recognition from the global juice industry – make your nomination

now at www.worldjuice.com!

Make your nomination

for the World Juice

Awards today!

You can make your nomination

online at www.worldjuice.com/

nominations. The deadline for

nominations is 26 July.

All shortlisted nominations will

receive global exposure and will:

· Be featured in Foodnews before the

event

· Be featured on the Foodnews World

Juice website

· Appear in the World Juice Event

Guide which all attendees receive

As an Award Winner, you will:

Best Pure Juice or Smoothie

TQuite simply, an award for the most appealing 100%

juice or 100% fruit smoothie!

This award celebrates the great natural characteristics of pure,

liquid fruit – taste, colour and health benefits. The winner

will be the product which tastes and looks best and therefore

makes it the most exciting new product in this category.

Best New Nectar or Juice Product

For the best and most innovative product containing

juice blended with other ingredients.

Some of the most important innovations in juice come in the

nectar category or in products which combine juice with other

beverages like tea, mineral water and dairy products. The

winner will be the product which has made the biggest impact

in its market, which tastes great and which adds value to the

juice industry.

Best Sustainability Initiative in Juice

For the organisation, person or project which has done

most to enhance the impact of the juice industry on

the environment and society.

Sustainability is one of the most important themes for all parts

of the food and beverage industry – and juice is no exception.

This award will go to the people who have developed the best

new solution to improve resource efficiency, minimise carbon

footprint or to better the share economic benefits throughout

the supply chain.

Best Health Message for Juice

For the best product with a market positioning focused

on health and nutrition.

The intrinsic healthiness of juice is one of the major factors

in its growing appeal around the world. For the same reason,

juice products are the ideal carriers for ingredients which offer

enhanced health benefits, and together these propositions give

juice a strong differentiator over its competitors for share-ofthroat.

The winner in this category will be the product which

has best leveraged these benefits to add value to the industry.

Best Juice Product for Kids

For the best product targeted at school-age children.

The lunchbox is an important consumption occasion for juice,

linking heavily with its healthy and natural appeal. This award

will go to the new product with most appeal to children and

their families.

Best Retail Packaging Innovation for Juice

For the best new pack which can be used for juice

products

Packaging is the vital link between your product and the

consumer, and innovation in packaging is essential for

packers looking for an edge over competitors. And now

the sustainability of packaging is a big part of the overall

sustainability message for the industry. The winner will be the

organisation who have developed a new pack for juice products

which facilitates competitive differentiation and adds value to

the juice category.

Want to Sponsor a World Juice Award Category

Call Gareth Moore on +44 (0)20 7017 7574 or email at gareth.moore@informa.com

· Be featured individually in Foodnews

after the event

· Be featured in exclusive press

releases following the event

· Join the prestigious list of former

winners!

Join a prestigious list of

previous winners!

Last year’s winners:

PepsiCo, Tabletree, Marks &

Spencer, Frubob and Citrusvil –

joined an exclusive list of past

winners of the Awards which

includes Innocent Drinks, Gerber/

Italpack, VdF, Rapak, Grove-to-

Glass, Elopak, Hero, Sainsbury’s

and RDA Organic.

PepsiCo collect their award

“Good opportunity

to mingle with global

industry leadership”

Ademerval Garcia, General Manager,

G2G Trading

Nominate online at www.worldjuice.com/nominations


18th annual

2-4 October 2013, Pullman Hotel, Cologne, Germany

Why not join us as a Sponsor or Exhibitor!

Sponsorship Opportunities

Your chance for prominent positioning among senior

decision makers. Choose your level of impact anywhere

from an entry level package, to a high profile marketing

strategy.

• PROVEN to generate business opportunities

• Unrivalled branding in the Juice industry

• Launch new products and penetrate new markets

Exhibition Opportunities

Hurry! - Limited spaces are available.

Exhibition packages are available, or exhibit

as part of a sponsorship package.

• Showcase your solutions for the Juice

AND Dairy industries

• Be approached by potential customers

• Stand out from the crowd

Connect to

PLUS an

additional

World Juice 13

is Co-located

with:

300+

100+

key industry

decision makers

World Dairy

Contacts

“Exhibiting at World Juice is effective for

us to be known as a partner and important

collaborator for the juice industry.”

Rodrigo Gomez, Bericap S.A – Previous World Juice Exhibitor

NEW IN 2013

SIG SPONSORED

JUICE BAR

“Great location, great variety of speakers

and great range of topics”

Mark Lydon, Britvic, Delegate @ World Juice 2012

NEW for 2013!

• Juice Bar Sponsor

Sponsored!

4

5

3

6

R

7

8

9

10

11

R

Reserved

12

R

• Twitter Wall Sponsor

Available

13

R

For all Sponsorship and Exhibition enquiries,

contact Gareth Moore on +44 (0)20 7017 7574

or email gareth.moore@informa.com

2

1

TO CONFERENCE

ROOMS

Juice Bar Sponsor:

SIG Combibloc is one of the world’s leading system

suppliers of carton packaging and filling machines for

beverages and food. The company supplies complete

systems including both the packaging materials and the

corresponding filling machines.

In 2012 SIG Combibloc achieved a turnover of 1,620 million Euro. The com-pany

is part of the New Zealand based Rank Group. SIG Combibloc draws on the

skills and experience of around 4,950 employees in more than 40 countries.

MMM Beverage Partner have developed and

introduced LC Real-Time PCR systems which rapidly

detect spoilage maker bacteria, yeasts and moulds

strains in juices, teas, energy drinks and

concentrates. We are proud of our System being the first PCR based rapid

microbiological method approved by Coca-Cola Hellenic.

www.mmmbeverage.hu

Advanced Enzymes is a leading enzyme

manufacturer, providing eco-safe

solutions to industries like Food,

Beverage, Baking, Fruit, Brewing, Grain, Protein, Flavors, Dairy,

Biomass, Bio fuels processing.

Our Sponsors

Associate Sponsors:

Exhibition Sponsors:

Gold Sponsor:

DuPont Nutrition & Health addresses

the world’s challenges in food by

offering a wide range of sustainable,

bio-based ingredients and advanced microbial diagnostic

solutions to provide safer, healthier and more nutritious

food. Through close collaboration with customers,

DuPont combines knowledge and experience with a

passion for innovation to deliver unparalleled customer

value to the marketplace.

CFT is the leader in providing engineering

and technology for turnkey solutions in fruit

and vegetables processing. The Group

incorporate companies as Rossi e Catelli,

Manzini, Sima and Comaco with over 50

years experience.

www.cftfoodtechnology.com

POM Wonderful is a pomegranate expert.

Completely vertically integrated, we grow,

harvest and ship our pomegranates and

pomegranate products worldwide. Directly from our trees to you.

www.pomwonderful.com

Register online at www.worldjuice.com

Sponsor a Category at the...

• Exclusively attach your brand to a

category of your choice

• Present the award on stage

• Your branding at the awards ceremony

Contact Gareth Moore for further details:

+44 (0)20 7017 7574 / gareth.moore@informa.com

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