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SUMMER 2008<br />

Volume 48, Issue 2<br />

<strong>Are</strong> <strong>you</strong> <strong>ready</strong> <strong>for</strong> <strong>the</strong><br />

2008 OC Auto Show<br />

THE OFFICIAL PUBLICATION OF THE ORANGE COUNTY AUTOMOBILE DEALERS ASSOCIATION


OC Dealer is a publication of Newsletters Ink<br />

and is <strong>the</strong> official publication of <strong>Orange</strong> <strong>County</strong><br />

<strong>Automobile</strong> <strong>Dealers</strong> <strong>Association</strong>. OC Dealer is<br />

published 4 times per year by Newsletters Ink.<br />

The statements and opinions expressed herein<br />

are those of <strong>the</strong> individual authors and do not<br />

necessarily represent <strong>the</strong> views of OC Dealer,<br />

or its publisher Newsletters Ink. Any legal advice<br />

should be regarded as general in<strong>for</strong>mation.<br />

It is strongly recommended that one contact<br />

an attorney <strong>for</strong> counsel regarding specific<br />

circumstances. Likewise, <strong>the</strong> appearance of<br />

advertisers does not constitute an endorsement<br />

of <strong>the</strong> products or services featured by<br />

Newsletters Ink.<br />

16<br />

OCADA 44TH ANNUAL GOLF TOURNAMENT<br />

Issue<br />

INSIDE This<br />

9<br />

2008 PRESIDENTIAL ELECTION<br />

VOTE SMART 30<br />

DEALER RIDES<br />

4 Calendar of Events<br />

6 President’s Message<br />

7 New Poster Required to Recognize Changes<br />

to FMLA<br />

9 2008 Presidential Election—Vote Smart<br />

13 Get to Know Your Legislator:<br />

Senator Lou Correa<br />

13 OCADA in <strong>the</strong> District<br />

16 OCADA 44th Annual Golf Tournament<br />

17 2008 Golf Winners<br />

18 Many Thanks to Our 44th Annual OCADA Golf<br />

Tournament Sponsors<br />

21 Meet Your OCADA Staff<br />

22 Be a Part of Child Passenger Safety Month<br />

25 An Update From Capitol Hill<br />

By Congressman John Campbell<br />

25 OCADA Member Service Highlight<br />

27 OCADA Welcomes Our New Dealer &<br />

Associate Members<br />

29 <strong>Orange</strong> <strong>County</strong> Auto Theft Task Force<br />

30 Dealer Rides<br />

Visit us Online!<br />

www.OCADA.org<br />

OC DEALER is a Publication of <strong>the</strong><br />

<strong>Orange</strong> <strong>County</strong> <strong>Automobile</strong> <strong>Dealers</strong><br />

<strong>Association</strong><br />

125 Baker Street East, Suite 262<br />

Costa Mesa, CA 92626<br />

www.ocada.org<br />

Phone: 714-424-6090<br />

Fax: 714-424-6094<br />

SUMMER 2008 ⎢3


Board of<br />

Directors<br />

PRESIDENT<br />

Matt Gunderson<br />

Audi Mission Viejo<br />

Infi niti of Mission Viejo<br />

VICE PRESIDENT<br />

Paul Luns<strong>for</strong>d<br />

South Coast Toyota<br />

TREASURER<br />

Tom Winterling<br />

Ford of <strong>Orange</strong><br />

Mazda of <strong>Orange</strong><br />

IMMEDIATE PAST PRESIDENT<br />

Mark Parkinson<br />

Tustin Buick Pontiac GMC Hummer<br />

Tustin Nissan<br />

EXECUTIVE DIRECTOR<br />

John Sackrison<br />

<strong>Orange</strong> <strong>County</strong> <strong>Automobile</strong> <strong>Dealers</strong><br />

<strong>Association</strong><br />

DIRECTORS<br />

George Heidler<br />

Suzuki Depot<br />

Kia Depot<br />

Calendar of Events<br />

September 10<br />

Educational Seminar: Dave Anderson’s<br />

Leadership/Management Training “How<br />

to Stay Up in Down Times and Downto-Earth<br />

in Up Times”<br />

15–16 2008 NADA Washington Conference<br />

23 Sexual Harassment Prevention Training,<br />

Fisher and Phillips<br />

OCADA Training Center<br />

24 Northwood Golf Tournament<br />

Arroyo Trabuco Golf Club<br />

October 1 “First Look <strong>for</strong> Charity”<br />

An exclusive preview of <strong>the</strong> OC Auto<br />

Show, benefiting CHOC<br />

Anaheim Convention Center<br />

2–5 The OC Auto Show<br />

Anaheim Convention Center<br />

November 5 “Dealer Day” at <strong>the</strong> 2008 SEMA Show<br />

Las Vegas Convention Center<br />

Sossi Keuylian<br />

Lamborghini <strong>Orange</strong> <strong>County</strong><br />

Commonwealth Volkswagen Audi<br />

Tim Mullahey<br />

Mullahey Chevrolet<br />

John Patterson<br />

Tustin Mazda<br />

Huntington Beach Mazda<br />

Douglas Spedding<br />

Douglas Hyundai-Isuzu Santa Ana<br />

Douglas Nissan Huntington Beach<br />

Douglas Nissan of <strong>Orange</strong><br />

Douglas Hyundai Irvine<br />

4 OC Dealer WWW.OCADA.ORG


PRESIDENT’S<br />

MESSAGE<br />

Although many are sad to see summer<br />

come to an end, I personally love <strong>the</strong><br />

fall and <strong>the</strong> beginning of a new model<br />

year. We are so <strong>for</strong>tunate to have <strong>the</strong> <strong>Orange</strong><br />

<strong>County</strong> Auto Show to celebrate that excitement<br />

with consumers in <strong>the</strong> area and our<br />

dealerships this time of year.<br />

This year once again, <strong>the</strong> OCADA will<br />

sponsor <strong>the</strong> 2nd Annual First Look <strong>for</strong><br />

Charity, an exclusive preview of <strong>the</strong> OC<br />

Auto Show to benefit <strong>the</strong> Children’s Hospital<br />

of <strong>Orange</strong> <strong>County</strong> (CHOC). The event will<br />

take place Wednesday evening, October 1st<br />

on <strong>the</strong> auto show floor, featuring cocktails,<br />

hors d’oeuvres, multiple areas with live<br />

entertainment and vehicle giveaways.<br />

The momentum is really building around<br />

this event. CHOC has deemed it <strong>the</strong>ir only<br />

all-Guild event, and <strong>the</strong>y are behind it<br />

completely. We also have many exciting local<br />

restaurants and distributors who will be<br />

<strong>the</strong>re to serve <strong>the</strong>ir fine wines, samples from<br />

<strong>the</strong>ir menus, and <strong>the</strong>ir delectable desserts.<br />

We ask that all of our members,<br />

dealers, and associates get behind this<br />

event by attending with <strong>you</strong>r spouses,<br />

managers, customers, and friends. But more<br />

Matt Gunderson<br />

Audi Mission Viejo<br />

Infiniti of Mission Viejo<br />

importantly, we can unite as an industry and<br />

support a cause that is vitally important in<br />

our community. Make sure to mark <strong>you</strong>r<br />

calendars <strong>for</strong> October 1st. I look <strong>for</strong>ward to<br />

seeing <strong>you</strong> all at <strong>the</strong> 2nd Annual First Look<br />

<strong>for</strong> Charity, and plan <strong>for</strong> a fantastic night!<br />

6 OC Dealer WWW.OCADA.ORG


New Poster Required<br />

to Recognize Changes to FMLA<br />

In January, President Bush signed into<br />

law <strong>the</strong> National Defense Authorization<br />

Act <strong>for</strong> FY 2008, which amended<br />

<strong>the</strong> Family and Medical Leave Act of<br />

1993 (FMLA). Effective immediately, <strong>the</strong><br />

amendment permits an eligible employee:<br />

1. Who is <strong>the</strong> “spouse, son, daughter,<br />

parent, or next of kin of a covered<br />

service member” to take up to 26 work<br />

weeks of leave to care <strong>for</strong> a “member of<br />

<strong>the</strong> Armed Forces, including a member<br />

of <strong>the</strong> National Guard or Reserves,<br />

who is undergoing medical treatment,<br />

recuperation, or <strong>the</strong>rapy, is o<strong>the</strong>rwise<br />

in outpatient status, or is o<strong>the</strong>rwise on<br />

<strong>the</strong> temporary disability retired list,<br />

<strong>for</strong> a serious injury or illness.”<br />

2. To take FMLA leave because of “any<br />

qualifying exigency (as <strong>the</strong> Secretary<br />

shall, by regulation, determine) arising<br />

out of <strong>the</strong> fact that <strong>the</strong> spouse, or a son,<br />

daughter, or parent of <strong>the</strong> employee is<br />

on active duty (or has been notified of<br />

an impending call or order to active<br />

duty) in <strong>the</strong> Armed Forces in support<br />

of a contingency operation.”<br />

IMPORTANT:<br />

<strong>Dealers</strong>hips should put on display next<br />

to <strong>the</strong> FMLA poster a new Department of<br />

Labor poster in<strong>for</strong>ming employees of <strong>the</strong>se<br />

changes. Go to http://www.dol.gov/esa/<br />

regs/compliance to download a free copy<br />

of <strong>the</strong> FMLA Poster Insert <strong>for</strong> Military<br />

Family Leave Amendments.<br />

Save <strong>the</strong> Date<br />

Charity Preview Night<br />

Wednesday Evening, October 1, 2008<br />

@ <strong>the</strong> Anaheim Convention Center<br />

SUMMER 2008 ⎢7


2008 Presidential Election<br />

Vote Smart<br />

not qualify <strong>for</strong> o<strong>the</strong>r existing federal<br />

programs.<br />

Would mandate health insurance<br />

coverage <strong>for</strong> children but not adults.<br />

Would require employers who do not<br />

provide employees with coverage to pay<br />

into <strong>the</strong> national program.<br />

Senator McCain<br />

Opposes a national health insurance<br />

mandate.<br />

Supports health care tax dividends <strong>for</strong><br />

low-income earners, medical liability<br />

re<strong>for</strong>m, improved electronic record<br />

keeping, expansion of HSAs, and<br />

association health plans.<br />

Calls <strong>for</strong> better access to imported<br />

generic drugs.<br />

Taxes<br />

Senator Obama<br />

To pay <strong>for</strong> health care, would let Bush’s<br />

tax cuts expire <strong>for</strong> families making more<br />

than $250,000 a year.<br />

Would keep <strong>the</strong> death tax intact.<br />

Proposes increasing <strong>the</strong> capital gains tax<br />

rate to 20% <strong>for</strong> families making more<br />

than $250,000 per year.<br />

On Nov. 4, 2008, <strong>the</strong> nation will hold <strong>the</strong><br />

56th consecutive quadrennial United<br />

States presidential election that will<br />

select <strong>the</strong> president of <strong>the</strong> United States. The<br />

election is coming up fast, and <strong>the</strong> two major<br />

parties’ candidates have not yet been officially<br />

chosen. But, after a bumpy campaign trail, two<br />

candidates remain as <strong>the</strong> presumptive nominees<br />

<strong>for</strong> each party: Senator Barack Obama,<br />

<strong>the</strong> junior U.S. Senator from Illinois, <strong>for</strong> <strong>the</strong><br />

Democratic Party and Senator John McCain,<br />

<strong>the</strong> senior U.S. Senator from Arizona, <strong>for</strong> <strong>the</strong><br />

Republican Party. This is <strong>the</strong> first time in U.S.<br />

history that two sitting senators are up against<br />

each o<strong>the</strong>r in <strong>the</strong> presidential campaign.<br />

In order to keep dealers in<strong>for</strong>med and<br />

provide a quick rundown, OCADA would<br />

like to share some of <strong>the</strong> in<strong>for</strong>mation on each<br />

candidate’s position in relation to issues of<br />

importance to <strong>the</strong> business community<br />

and to <strong>the</strong> automotive industry. Compiled<br />

by <strong>the</strong> U.S. Chamber of Commerce (www.<br />

uschambermagazine.com), <strong>the</strong> following<br />

list compares <strong>the</strong> stance of each presumptive<br />

nominee on a few of <strong>the</strong> issues.<br />

Energy<br />

Senator Obama<br />

Supports a cap-and-trade system to reduce<br />

carbon emissions to 1990 levels by 2020<br />

and 80% below 1990 levels by 2050.<br />

Opposes expanded drilling in ANWR.<br />

Would double fleetwide fuel economy<br />

standards within 18 years with tax<br />

credits and loan guarantees to help<br />

automakers modernize.<br />

Would require 25% of electricity to come<br />

from renewable sources by 2025.<br />

Senator McCain<br />

Introduced a bill in 2007 to establish a<br />

mandatory cap-and-trade system.<br />

Opposes ANWR drilling but would<br />

support offshore drilling if <strong>the</strong>re was<br />

local support.<br />

Supports raising fuel economy standards<br />

but has not specified by how much.<br />

Health Care<br />

Senator Obama<br />

Would create a national health insurance<br />

program <strong>for</strong> individuals who do not have<br />

employer-provided health care and do<br />

Senator McCain<br />

Would make Bush tax cuts permanent.<br />

Would exempt estates worth less than<br />

$5 million from <strong>the</strong> death tax.<br />

Opposes raising capital gains tax rate.<br />

Trade<br />

Senator Obama<br />

Voted against CAFTA and extending<br />

TPA but voted <strong>for</strong> <strong>the</strong> Oman FTA.<br />

Calls <strong>for</strong> more environmental and labor<br />

standards in trade agreements.<br />

Senator McCain<br />

Voted to extend TPA in 1997 and 2002<br />

and supports its renewal.<br />

Voted in favor of NAFTA and every trade<br />

agreement negotiated under Bush.<br />

Opposes environmental and labor<br />

standards in trade agreements.<br />

For more in<strong>for</strong>mation, visit each<br />

candidate’s website:<br />

Senator Barack Obama<br />

www.barackobama.com<br />

Senator John McCain<br />

www.johnmccain.com<br />

SUMMER 2008 ⎢9


10 OC Dealer WWW.OCADA.ORG


SUMMER 2008 ⎢11


12 OC Dealer WWW.OCADA.ORG


GET TO KNOW YOUR LEGISLATOR:<br />

SENATOR LOU CORREA<br />

34th Senate District: Anaheim,<br />

Buena Park, Fullerton, Garden<br />

Grove, Santa Ana, Stanton and<br />

Westminster<br />

State Senate Committees:<br />

Banking, Finance and Insurance, Veterans<br />

Affairs, Appropriations Subcommittee on<br />

Fiscal Oversight and Bonded Indebtedness,<br />

Select Committee on Manufactured Homes<br />

and Communities (Chair), Select Committee<br />

on <strong>Orange</strong> <strong>County</strong> Infrastructure and<br />

Technology (Chair).<br />

Personal:<br />

Resides in Santa Ana with his wife, Dr.<br />

Es<strong>the</strong>r Reynoso Correa, and four children,<br />

Alex, Andres, Adan and Emilia.<br />

Quote:<br />

“As elected officials, we must remember<br />

that our actions and decisions are answerable<br />

to our constituents.”<br />

Biography:<br />

Senator Lou Correa was elected to <strong>the</strong><br />

<strong>Orange</strong> <strong>County</strong> Board of Supervisors in<br />

2004 and elected to <strong>the</strong> Cali<strong>for</strong>nia State<br />

Senate in 2006. Lou served as a Cali<strong>for</strong>nia<br />

State Assembly member from 1998 through<br />

2004 and chaired a number of committees<br />

including <strong>the</strong> Public Employees Retirement<br />

and Social Security, Business and Professions.<br />

In recognition <strong>for</strong> his active involvement in<br />

<strong>the</strong> community, Lou has been presented with<br />

numerous “Legislator of <strong>the</strong> Year” awards<br />

from organizations all over Cali<strong>for</strong>nia,<br />

including <strong>the</strong> Boys and Girls Club and <strong>the</strong><br />

Crime Victims United of Cali<strong>for</strong>nia.<br />

As a graduate of Anaheim High School,<br />

Cali<strong>for</strong>nia State University, Fullerton, and<br />

<strong>the</strong> University of Cali<strong>for</strong>nia, Los Angeles, Lou<br />

has committed to ensuring higher education<br />

options are available and af<strong>for</strong>dable to all<br />

Cali<strong>for</strong>nians. In addition, he has served<br />

on <strong>the</strong> Cali<strong>for</strong>nia Small Business Board,<br />

<strong>the</strong> <strong>Orange</strong> <strong>County</strong> Boy Scouts, and <strong>the</strong><br />

board of <strong>the</strong> Coalition of <strong>Orange</strong> <strong>County</strong><br />

Community Clinics, dedicated to building<br />

and streng<strong>the</strong>ning a community-wide<br />

system of comprehensive, high quality,<br />

accessible and af<strong>for</strong>dable health care.<br />

What <strong>Dealers</strong> Say:<br />

“Lou’s experience in <strong>the</strong> Assembly,<br />

<strong>Orange</strong> <strong>County</strong> Board of Supervisors and<br />

<strong>the</strong> Senate is a great asset when things need<br />

to get done.”<br />

– Don Crevier, Crevier BMW Mini<br />

“Lou was extremely helpful to <strong>the</strong><br />

<strong>Dealers</strong> in Garden Grove by finding a true<br />

win-win solution on a tough issue.”<br />

– Ray Daniels, Toyota Place<br />

District Office Contact<br />

In<strong>for</strong>mation:<br />

Address:<br />

2323 N. Broadway, Ste. 245<br />

Santa Ana, CA 92706<br />

Phone: (714) 558-4400<br />

Email: Senator.Correa@senate.ca.gov<br />

Website: http://www.senate.ca.gov/correa<br />

in <strong>the</strong> District<br />

John Sackrison; Diane Harckey, soon to<br />

be Assemblywoman <strong>for</strong> District 73; Mitch<br />

Allen, Allen Cadillac GMC Truck Hyundai,<br />

at Diane’s fundraiser in Dana Point.<br />

John Sackrison; Assemblyman Mike<br />

Duvall, District 72; Tim Mullahey, Mullahey<br />

Chevrolet at <strong>the</strong> OCADA office.<br />

John Patterson, Huntington Beach and<br />

Tustin Mazda; Senator Tom Harman, 35th<br />

District; John Sackrison at Tustin Mazda.<br />

SUMMER 2008 ⎢13


Save <strong>the</strong> Date<br />

<strong>for</strong> <strong>the</strong> 18 th Annual<br />

Northwood University<br />

Scholarship Golf Tournament<br />

Wednesday, September 24, 2008<br />

Arroyo Trabuco Golf Club<br />

26772 Avery Parkway<br />

Mission Viejo<br />

Net proceeds from <strong>the</strong> tournament will support students enrolled in <strong>the</strong> Northwood University-<br />

Cerritos College Automotive Marketing and Management Program.<br />

Northwood University is committed to a policy of nondiscrimination and equal opportunity <strong>for</strong> all persons regardless<br />

of race, gender, color, religion, creed, national origin or ancestry, age, marital status, disability or veteran status.<br />

The University also is committed to compliance with all applicable laws regarding nondiscrimination.<br />

14 OC Dealer WWW.OCADA.ORG


OCADA 44 th Annual<br />

Golf Tournament<br />

This year’s tournament turned out to be <strong>the</strong> best ever. Players and guests enjoyed a<br />

beautiful day of golf on <strong>the</strong> Mesa Verde Golf Course, while enjoying <strong>the</strong> many exciting<br />

bars, activities and contests on <strong>the</strong> holes provided by <strong>the</strong> sponsors. This year’s<br />

winning scramble team was from Crevier BMW with a score of 55.<br />

The evening festivities continued with dinner, awards and over $10,000 in raffle prizes<br />

given away. OCADA Executive Director, John Sackrison demonstrated his gratitude to <strong>the</strong><br />

many dealer and associate members who participate and sponsor this great event. Back<br />

by popular demand, Golf Chairman Al Parajeckas kept <strong>the</strong> crowd going as he announced<br />

<strong>the</strong> tournament winners, gave away raffle and cash prizes, and even was giving away Steve<br />

Coleman’s Helicopter Drop winnings. It was a great day had by all!<br />

16 OC Dealer WWW.OCADA.ORG


2008 Golf<br />

Winners<br />

Scramble<br />

4th Place ........................................................60<br />

Call Source Team<br />

Brian Decker, Ben Goleman, Brock Palmer, Jeff Weber<br />

3rd Place .......................................................59<br />

Cartel Insurance Team<br />

Brian Ferrera, Paul Kane, Brian Murphy, Larry Stone<br />

2nd Place .......................................................55<br />

M.Park Maintenance Team<br />

Harrel Robinson, Willie Gault<br />

Charles Sargant, Tony<br />

1st Place .......................................55 Card-off<br />

Creview BMW Team<br />

George Boucka<strong>the</strong>n, Steve Coleman, Mike Lake, Steve<br />

Parajeckas, Al Parajeckas<br />

Individual Associate Flight<br />

Net<br />

2nd—Pete Shaver ..................................................... 74<br />

1st—Bob Hurt, Wells Fargo .......................................68<br />

Gross<br />

2nd—Dan Duir, Parke-Guptill& Company, LLP .......89<br />

1st—Bill Rehwald, Parke-Guptill & Company, LLP .... 87<br />

Individual Dealer Flight<br />

Net<br />

1st—Bill Demarest, Delillo Chevrolet .......................71<br />

Gross<br />

1st—Jerry Wright, Delillo Chevrolet..........................84<br />

Longest Drive Dealer<br />

Dave Anton, Audi Mission Viejo<br />

Longest Drive Associate / Guest<br />

Jenny Jia, Superior Automotive Group<br />

Straightest Drive Dealer<br />

Dan Comouche, Newport Auto<br />

Straightest Drive Associate / Guest<br />

David Meek, Anaheim Convention Center<br />

Honest Duffer Award<br />

Kristin Buie, Zurich<br />

SUMMER 2008 ⎢17


Many Thanks to Our<br />

44 th Annual OCADA Golf Tournament Sponsors<br />

Dinner Sponsor<br />

Cocktail Reception & Lawn Bowling<br />

Sponsor & $50K Hole in One<br />

Golf Cart Sponsor<br />

Luncheon on <strong>the</strong> Green Sponsor<br />

Platinum Sponsor<br />

Breakfast & Driving Range Sponsor<br />

Helicopter Drop Sponsor<br />

Sports Massage Sponsor<br />

Sports Bar, $10k Hole in One & Hit <strong>the</strong><br />

Green Sponsor<br />

Gold Sponsor<br />

Gold Sponsor<br />

Gold Sponsor<br />

Silver and Golden Tee Sponsor Mojito and Cigar Bar Sponsor Tiki Bar Sponsor<br />

And many o<strong>the</strong>r sponsors…<br />

Nissan Hole in One Sponsor<br />

Nissan North America<br />

Longest Drive/Tee Sponsor<br />

CMCDA Form Source<br />

Goodie Bag Sponsor<br />

Daily Pilot<br />

Sunscreen Sponsor<br />

Premier Per<strong>for</strong>mance<br />

$25K Hole in One Sponsor<br />

Cornerstone<br />

Straightest Drive Sponsor<br />

Bank of <strong>the</strong> West<br />

Golden Tee Sponsors<br />

Black Book Online<br />

Tega Technologies<br />

Corporate Computer Services<br />

DealerSocket<br />

Silver Sponsors<br />

Motor Trend Auto Shows<br />

Wachovia Dealer Services<br />

Bank of America<br />

Comerica Bank<br />

Pick a Pin Contest Sponsor<br />

Michael L. Cox & Associates<br />

Green Sponsors<br />

US Bank<br />

Wells Fargo Bank<br />

Lance, Soll & Lunghard, LLP<br />

Celly Services Inc.<br />

Tee Sponsors<br />

CVR – Computerized Vehicle<br />

Registration<br />

M. Park Maintenance<br />

18 OC Dealer WWW.OCADA.ORG


20 OC Dealer WWW.OCADA.ORG


MEET YOUR<br />

OCADA STAFF<br />

Can <strong>you</strong> tell which of<br />

<strong>the</strong>se applicants is a<br />

convicted felon<br />

Jani Hernandez<br />

OCADA is excited to announce that<br />

Jani Hernandez was promoted to <strong>the</strong><br />

newly created position, Dealer Relations<br />

Coordinator. Jani will be out in <strong>the</strong> field,<br />

visiting <strong>you</strong>r dealerships to make sure<br />

<strong>you</strong> have all of <strong>the</strong> latest in<strong>for</strong>mation on<br />

OCADA’s events and services. But more<br />

importantly, she will be soliciting <strong>you</strong>r<br />

feedback so as an association we are on top of what <strong>the</strong> membership’s<br />

current needs are. Jani is a true people person who really enjoys going<br />

out and meeting with our members, helping <strong>the</strong>m get <strong>the</strong> most out<br />

of <strong>the</strong>ir membership with OCADA. She has lived in <strong>Orange</strong> <strong>County</strong><br />

her entire life and is married with two daughters. If <strong>you</strong> would like<br />

to contact Jani, her mobile is 714-369-4032.<br />

Sean Taylor<br />

Sean Taylor was promoted to <strong>the</strong> Member<br />

Services Manager <strong>for</strong> OCADA. Sean has<br />

been with <strong>the</strong> association since 2005.<br />

He previously managed <strong>the</strong> Sales and<br />

Marketing University and helped create<br />

<strong>the</strong> OC Auto Careers Department. Sean<br />

is dedicated to helping each <strong>Orange</strong><br />

<strong>County</strong> dealership get <strong>the</strong> most value<br />

out of <strong>the</strong>ir membership with OCADA. Sean’s background includes<br />

5 years as a General Manager <strong>for</strong> a sub-prime auto finance company<br />

and 4 years as a call center manager. He has a degree from <strong>the</strong> UCI<br />

and lives in Irvine with his daughter.<br />

We can.<br />

Providing:<br />

Background Investigations<br />

Drug Screening<br />

Employee Hotline<br />

On-Line Applications – E-App<br />

E-Verify Employment Authorization<br />

Full Service HR Services to Auto <strong>Dealers</strong> <strong>for</strong> Over a Decade<br />

Red Flag Solutions<br />

For In<strong>for</strong>mation, Contact:<br />

(800) 716-7773<br />

Stuart Barlow • Ext 105<br />

[sbarlow@erelations.com]<br />

Bryon Bowlby • Ext 107<br />

[bbowlby@erelations.com]<br />

Employee Relations, Inc.<br />

www.erelations.com<br />

Proud Member of <strong>the</strong> <strong>Orange</strong> <strong>County</strong><br />

<strong>Automobile</strong> <strong>Dealers</strong> <strong>Association</strong><br />

SUMMER 2008 ⎢21


Be a Part of<br />

Child Passenger Safety Month<br />

As a community service, NADA encourages<br />

dealers to participate in Child<br />

Passenger Safety month in September<br />

by hosting child safety seat inspection<br />

events at <strong>the</strong>ir stores or by serving as a<br />

valuable community resource <strong>for</strong> important<br />

safety in<strong>for</strong>mation on <strong>the</strong> topic.<br />

<strong>Dealers</strong> have inspected more than<br />

one million seats, and found nine out of<br />

10 seats ei<strong>the</strong>r improperly installed or in<br />

need of replacement since <strong>the</strong> campaign<br />

began in 2003.<br />

What is Boost <strong>for</strong> Safety<br />

Boost <strong>for</strong> Safety is <strong>the</strong> name of this year’s<br />

national campaign sponsored by NADA—in<br />

partnership with <strong>the</strong> National Highway Traffic<br />

Safety Administration (NHTSA)—to educate<br />

dealers, parents<br />

and children on<br />

<strong>the</strong> importance<br />

of using booster<br />

seats and to help<br />

ensure that children are<br />

riding safely in automobiles. Although some<br />

manufacturers have had booster seat programs<br />

in <strong>the</strong> past, <strong>the</strong> Boost <strong>for</strong> Safety campaign is<br />

<strong>the</strong> first time that all franchised dealers will<br />

have <strong>the</strong> opportunity to be involved in a<br />

national education program about correctly<br />

restraining child passengers.<br />

Why Should I Get Involved<br />

There are so many reasons <strong>for</strong> getting<br />

involved in this nationally supported<br />

promotion. You can raise awareness in<br />

<strong>you</strong>r community of an important issue<br />

that affects most if not all of us. Helping<br />

protect <strong>the</strong> safety of children is something<br />

that everyone can appreciate. If <strong>you</strong> hold<br />

a safety day event at <strong>you</strong>r dealership, <strong>you</strong><br />

can increase foot traffic to <strong>you</strong>r showroom<br />

and generate goodwill with families from<br />

<strong>you</strong>r community.<br />

Generating Local Press<br />

Coverage<br />

Peacock PR, <strong>the</strong> PR agency retained<br />

by OCADA, will be helping generate<br />

favorable press coverage of OCADA member<br />

dealers’ safety ef<strong>for</strong>ts during <strong>the</strong> month<br />

of September. The agency will be making<br />

sure <strong>Orange</strong> <strong>County</strong> journalists know<br />

about OCADA dealership participation in<br />

<strong>the</strong> Boost <strong>for</strong> Safety campaign to increase<br />

awareness of <strong>you</strong>r community involvement<br />

and drive traffic to <strong>you</strong>r dealership. They<br />

will also invite print and broadcast<br />

journalists to attend CPS safety day events<br />

and will send event day photos to <strong>the</strong> media<br />

<strong>for</strong> post event coverage.<br />

How Can I Participate<br />

There are a number of things <strong>you</strong>r<br />

dealership can do to be a part of <strong>the</strong><br />

program—everything from having safety<br />

materials available on <strong>the</strong> showroom floor,<br />

to training <strong>you</strong>r staff on CPS, to having a<br />

CPS safety day and installing community<br />

members’ car seats properly. If <strong>you</strong> don’t<br />

have a CPS trained staff member on board,<br />

<strong>you</strong> can partner with a CPS technician<br />

from <strong>you</strong>r area to host <strong>the</strong> event at <strong>you</strong>r<br />

dealership. At <strong>the</strong> very least, <strong>you</strong>’ll want to<br />

have materials handy to help answer child<br />

passenger safety questions.<br />

It is very easy to get support materials<br />

from NADA. Just go to <strong>the</strong> Child Passenger<br />

Safety section of <strong>the</strong> NADA website (www.<br />

nada.org/boost<strong>for</strong>safety). There <strong>you</strong> will find<br />

a Dealer Toolkit that <strong>you</strong> can download and<br />

o<strong>the</strong>r useful in<strong>for</strong>mation. The Toolkit has<br />

step-by-step instructions on planning and<br />

hosting seat inspection events.<br />

There’s also a link on <strong>the</strong> page where<br />

<strong>you</strong> can order free consumer handouts.<br />

If <strong>you</strong> don’t have Internet access <strong>you</strong> can<br />

contact Kara Thorp at NADA, (703) 760-7562,<br />

kthorp@nada.org.<br />

<strong>Dealers</strong> can also purchase DVD copies of<br />

<strong>the</strong> NADA sponsored Seymore’s playhouse<br />

episode on “Car and Pedestrian Safety” at<br />

special prices <strong>for</strong> distribution to parents<br />

and caregivers during child seat inspection<br />

events, <strong>for</strong> playback in dealership waiting<br />

areas or as give-aways during test-drive<br />

promotions. To order <strong>the</strong> DVDs, visit<br />

www.safety4kids.com/nada, e-mail nada@<br />

safety4kids.com or call (203) 388-2111.<br />

For more in<strong>for</strong>mation on hosting an event or<br />

how <strong>you</strong> can participate in CPS month, contact<br />

Cristin Collings at OCADA (714) 424-6090 or email<br />

ccollings@ocada.org.<br />

22 OC Dealer WWW.OCADA.ORG


24 OC Dealer WWW.OCADA.ORG


AN UPDATE FROM CAPITOL HILL<br />

BY: CONGRESSMAN JOHN CAMPBELL<br />

Congressman Campbell’s<br />

Energy Agenda<br />

The price of gas has indeed been going up in <strong>the</strong> U.S. and o<strong>the</strong>r<br />

countries around <strong>the</strong> world, especially since <strong>the</strong> start of 2007.<br />

People across <strong>the</strong> United States are getting pummeled at <strong>the</strong><br />

gas pump, and <strong>the</strong>y’re looking to Washington <strong>for</strong> solutions. Un<strong>for</strong>tunately,<br />

Congress has failed to provide solutions and continues to<br />

allow Americans to foot <strong>the</strong> bill. We have yet to see a commonsense<br />

plan to bringing down gas prices, and since <strong>the</strong> start of <strong>the</strong> 110th<br />

Congress began in January 2007, <strong>the</strong> cost of gas has risen by almost<br />

two dollars, and <strong>the</strong>re is no relief in sight. The point here is that we<br />

need an energy plan to reduce our dependence on <strong>for</strong>eign oil and petroleum<br />

in general. We also need to embark on a mission to increase<br />

supply, development and distribution of <strong>the</strong> many alternatives to oil<br />

and gas that exist today.<br />

To alleviate some of <strong>the</strong> strain caused by <strong>the</strong> current high gas prices,<br />

I will soon be introducing a bill to allow individuals to deduct <strong>the</strong><br />

full price of gasoline <strong>the</strong>y use <strong>for</strong> commuting to/from work. We are all<br />

aware of <strong>the</strong> record high fuel prices and I have been hearing from my<br />

constituents about <strong>the</strong> impact <strong>the</strong>se prices are having on <strong>the</strong>ir ability<br />

to go to work. This bill would help relieve some of <strong>the</strong>ir pain. In short,<br />

it would add a new line-item deduction on federal tax returns in order<br />

<strong>for</strong> commuters to get <strong>the</strong> break. This would apply to both itemizers<br />

and those that take <strong>the</strong> standard deduction. While this may only be<br />

a band-aid approach to our overall energy situation, hard-working<br />

Americans are bleeding from <strong>the</strong>ir wallets and need some relief. This<br />

is just a start to relieving <strong>the</strong> pain caused by <strong>the</strong> high gas prices.<br />

There are many out <strong>the</strong>re saying we need to do just one thing to<br />

solve this issue, yet we need a combination of things. Drilling alone will<br />

not do it and we certainly cannot sue our way to energy independence.<br />

Below I have laid out three pillars of a sound and reachable goal <strong>for</strong><br />

energy policy in <strong>the</strong> United States.<br />

ENERGY AGENDA - Continued on pg 26<br />

OCADA Member Service Highlight<br />

Video and Audio Training Library<br />

Sales Management<br />

Used Vehicles<br />

<strong>Dealers</strong>hips are always looking <strong>for</strong><br />

<strong>the</strong> best and most cost efficient<br />

ways to keep <strong>the</strong>ir staff trained<br />

and up-to-date on everything that is<br />

happening in <strong>the</strong> automotive industry.<br />

The OCADA Video and Audio Training<br />

Library is a great opportunity to bring<br />

<strong>the</strong> Top NADA Convention Training Programs<br />

to <strong>you</strong>r staff without ever leaving<br />

<strong>the</strong> dealership. Best of all, this free service<br />

is available only to OCADA members.<br />

The OCADA Lending Library provides<br />

educational and motivational videos,<br />

DVDs and audio CDs from <strong>the</strong> 2002 to<br />

2008 NADA National Conventions. These<br />

training materials cover nearly every subject<br />

matter a dealer could need:<br />

<strong>Dealers</strong>hip Management<br />

Finance & Insurance<br />

Fixed Operations/Service<br />

Human Resources<br />

Leadership<br />

Succession Planning<br />

Technology<br />

Sales Training<br />

Business Development<br />

Incoming Calls<br />

Internet Sales<br />

To order videos, DVDs or audio CDs,<br />

simply go to OCADA.org and select<br />

Education/Lending Library. You can access<br />

<strong>the</strong> entire 2008 Catalogue <strong>for</strong> detailed<br />

descriptions on each of <strong>the</strong> training<br />

seminars. Simply click on <strong>the</strong> item <strong>you</strong><br />

want and fill out <strong>the</strong> online <strong>for</strong>m with <strong>you</strong>r<br />

selections. Upon receipt of <strong>you</strong>r request,<br />

<strong>the</strong> materials will be mailed to <strong>you</strong>, along<br />

with a self-addressed, stamped envelope<br />

<strong>for</strong> easy return to <strong>the</strong> OCADA office. All<br />

items can be kept <strong>for</strong> up to two weeks.<br />

If <strong>you</strong> have any questions regarding <strong>the</strong><br />

OCADA Lending Library, please contact<br />

Sean Taylor at 714-424-6090.<br />

SUMMER 2008 ⎢25


ENERGY AGENDA - Continued<br />

In order to combat <strong>the</strong> scarcity of energy<br />

resources, American made energy must be<br />

expanded in an environmentally-safe way.<br />

This can be done through high tech and<br />

advanced exploration of oil reserves, natural<br />

gas, and coal, as well as implementing<br />

innovative fuel technologies. Congress<br />

must support policies that reduce American<br />

dependence on <strong>for</strong>eign sources of energy,<br />

especially those in troubled areas of <strong>the</strong><br />

globe. This is not so far fetched as it might<br />

sound; we can achieve this by increasing<br />

environmentally-safe production of oil and<br />

natural gas in areas such as <strong>the</strong> arctic coastal<br />

plains and in deep ocean energy resources.<br />

Fur<strong>the</strong>rmore, Congress should open up<br />

<strong>the</strong> ability <strong>for</strong> exploration in ANWR, deep<br />

coastal waters, and reduce <strong>the</strong> barriers<br />

<strong>for</strong> exploration and <strong>the</strong> refinement of oil.<br />

Additionally, Congress should no longer<br />

hinder <strong>the</strong> development of unconventional<br />

fuels through <strong>the</strong> spirit of entrepreneurism.<br />

Increasing <strong>the</strong> availability of environmentally<br />

responsible development of conventional and<br />

unconventional domestic oil and natural<br />

gas production by reducing barriers that<br />

discourage growth should be priority number<br />

one. Experts estimate that <strong>the</strong> nation has<br />

a two trillion barrel shale oil resource, 80<br />

percent of which occurs on governmentowned<br />

land in <strong>the</strong> West. If <strong>the</strong>se estimates are<br />

accurate, it is enough to supply all of America’s<br />

needs <strong>for</strong> over two centuries.<br />

But this is not enough, we should<br />

also be promoting new, clean and reliable<br />

sources of energy like advanced nuclear<br />

and next generation coal. Nuclear energy<br />

has proven itself as a safe, carbon-free and<br />

environmentally friendly alternative. In<br />

fact, many European nations derive <strong>the</strong>ir<br />

energy from nuclear based technologies.<br />

France relies on it <strong>for</strong> nearly 80 percent of its<br />

electricity needs, compared to just 19 percent<br />

in America. This is able to occur by providing<br />

production and investment tax credits <strong>for</strong><br />

all new base-load electricity projects such<br />

as advanced nuclear power and clean coal.<br />

The encouragement of <strong>the</strong> development of all<br />

<strong>for</strong>ms of alternative energy including, nuclear,<br />

ethanol, methanol, bio-fuels, and liquid coal<br />

technology, is paramount to success.<br />

We should not be discouraging American<br />

energy in any manner. American energy<br />

production is currently handcuffed by<br />

unwieldy regulations that subsequently<br />

drive <strong>the</strong> cost of energy up. Moreover,<br />

<strong>the</strong> exceeding high tariffs on ethanol and<br />

imported sugar should be removed and <strong>the</strong><br />

distribution of alternative fuels and <strong>the</strong><br />

production of alternative energy cars should<br />

be encouraged.<br />

The third pillar of my policy is an<br />

increased emphasis on efficiency. America<br />

should support technologies to help increase<br />

energy efficiency in all sectors of <strong>the</strong> American<br />

economy, including removing bureaucratic<br />

regulatory barriers that prevent businesses<br />

from upgrading <strong>the</strong>ir facilities with newer,<br />

more efficient energy technologies. In addition<br />

to making any home energy upgrades that<br />

improve efficiency tax deductable.<br />

America has a tough path ahead, but<br />

I am confident that with a plan that is<br />

comprehensive in nature, a solution can be<br />

successfully reached. The plan I have just<br />

laid out focuses on three pillars: increase<br />

domestic production of oil/gas, encourage <strong>the</strong><br />

development of alternative energy sources,<br />

and encourage greater efficiency.<br />

26 OC Dealer WWW.OCADA.ORG


Welcomes<br />

Our New Dealer &<br />

Associate Members<br />

Welcome to our New Dealer Members:<br />

Buena Park Nissan<br />

Contact Greg Brown at 714-739-0800<br />

Planet Acura, Buena Park<br />

Contact Eddie Prosser at 562-869-1111<br />

Surf City Nissan, Huntington Beach<br />

Contact Steve Nicholson at 714-842-6666<br />

Welcome to our New Associate Members:<br />

NightResponse, Inc.<br />

Night Response Inc. is a facility service provider/property management service, specializing in providing afterhours<br />

on-site incident response and management <strong>for</strong> commercial properties and homeowner associations.<br />

Contact Daniel Friess at 949-309-4500 or email dfriess@nightresponse.com.<br />

Westates Automotive Promotions<br />

Westates Automotive Promotions provides printed advertisements and promotional items <strong>for</strong> automobile<br />

dealerships. Westates is a commercial printer, mailing house, and provides mailing list services and graphic<br />

design. Contact Douglas Pohl at 714-523-7600.<br />

DME Automotive<br />

DME Automotive provides sales and service solutions from new customer acquisition to renewal, using print,<br />

email, telephone, interactive voice messaging, personalized URL’s and web, video, etc. Contact Dan Beres at<br />

949-246-3052 or email dberes@dmeautomotive.com.<br />

Auto Trader Publishing<br />

Auto Trader Publishing is an automotive publication <strong>for</strong> both dealers and private sellers. Auto Trader offers<br />

advertising opportunities in many different publications, including <strong>the</strong> new Auto Trader Green Book. Contact<br />

Ernie Barela at 949-261-9678 or email ernesto.barela@autotraderpub.com.<br />

<strong>Orange</strong> Coast Magazine.<br />

Articles include in-depth investigative pieces (local politics, crime, social trends), consumer guides, a calendar<br />

of events, local personality profiles, coverage of community activities and issues, travel, entertainment,<br />

fashion, local business news, and occasional fiction. Contact Elyse Sarris at 949-862-0133 or email esarris@<br />

orangecoastmagazine.com.<br />

SUMMER 2008 ⎢27


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Let Us Show You How to Get <strong>the</strong> Most Out of Your<br />

Maintenance <strong>for</strong> Less Money Than You’re Paying Now!<br />

• Cut Cost Now<br />

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Call or Fax Us Today <strong>for</strong> a FREE<br />

Site Evaluation and Estimate<br />

OFFICE: (714) 771-1554 / (714) 497-6687<br />

L.A. COUNTY: (562) 842-6245 FAX: (714) 771-1560<br />

EMAIL: MParkMaintenance@aol.com LICENSE #771432<br />

ASSOCIATE MEMBER ORANGE COUNTY AUTOMOBILE DEALERS ASSOCIATION<br />

28 OC Dealer WWW.OCADA.ORG


<strong>Orange</strong> <strong>County</strong><br />

Auto Theft Task Force<br />

On May 28, <strong>the</strong> OCADA proudly sponsored <strong>the</strong> Annual<br />

<strong>Orange</strong> <strong>County</strong> Auto Theft Task<strong>for</strong>ce Officer<br />

of <strong>the</strong> Year Awards. The event recognizes police<br />

officers with <strong>the</strong> most stolen vehicle recoveries from each<br />

city culminating with awards <strong>for</strong> <strong>the</strong> top 5 officers in <strong>the</strong><br />

county. Combined, this task <strong>for</strong>ce of officers recovered 285<br />

vehicles in 2007, valued at over $2.4 million.<br />

This year’s recipients were:<br />

Officer Kevin Flanagan, Anaheim P.D.<br />

Officer Gregory Stys, Santa Ana P.D.<br />

Officer Shawn Randall, Huntington Beach P.D.<br />

Deputy Peter Mach, OC Sheriff Dept.<br />

Officer Kha Boa, Costa Mesa P.D.<br />

In addition to sponsoring <strong>the</strong> event, OCADA<br />

presented charitable contributions to <strong>the</strong> top five officers’<br />

favorite charities.<br />

OCADA Executive Director John Sackrison and OCADA Board Member Sossi Keuylian<br />

congratulate <strong>the</strong> top awarded officers.<br />

SUMMER 2008 ⎢29


Dealer Rides<br />

Mat<strong>the</strong>w Moloci’s<br />

1965 Convertible Stingray Corvette<br />

GROWING UP IN DETROIT AS A YOUNG BOY, MATTHEW<br />

MOLOCI DREAMED OF ONE DAY OWNING AND DRIVING<br />

A CONVERTIBLE CORVETTE. AS A KID THEY WOULD<br />

watch <strong>the</strong>m cruise on <strong>the</strong> street and he could not wait <strong>for</strong><br />

his day. Matt’s love <strong>for</strong> cars led him to his profession as a<br />

new car dealer.<br />

While at his Acura dealership, Matt came across a<br />

customer referral with a unique trade-in, his childhood<br />

dream car. It was a classic, a 1965 Stingray Corvette,<br />

convertible. The customer was looking at an Acura RL.<br />

Matt took one look at <strong>the</strong> car and new this was a deal to<br />

be made.<br />

The Corvette was equipped with <strong>the</strong> style of 1965, with<br />

<strong>the</strong> spinner wheels, trunk rack and a side exhaust. As a<br />

car enthusiast, Matt took one look at this classic and new<br />

this new investment was going to need some “TLC,” but<br />

overall is was in decent shape.<br />

The Corvette took Matt back to his High School days<br />

of fixing up old cars. Little did he know, once he started to<br />

work on it, what an investment this project would be. Now<br />

Matt can claim to be an avid ebay collector car “search <strong>for</strong><br />

parts” guru. The 1965 Stingray now has received <strong>the</strong> “TLC”<br />

it took to get it back in top condition.<br />

Matt enjoys his 1965 Stingray; he even drives it to work<br />

once or twice a week. To check out this “Dealer Ride,”<br />

<strong>you</strong> can see Matt and his corvette at Cars & Coffee every<br />

Saturday morning at 7:00am in Irvine.<br />

If <strong>you</strong> have a special car <strong>you</strong> would like featured in “Dealer<br />

Rides,” please contact Cristin Collings at OCADA (714) 424-6090.<br />

30 OC Dealer WWW.OCADA.ORG


<strong>Orange</strong> <strong>County</strong> <strong>Automobile</strong> <strong>Dealers</strong> <strong>Association</strong><br />

125 Baker St. East Suite #262<br />

Costa Mesa, CA 92626<br />

PRSRT STD<br />

U.S. POSTAGE<br />

PAID<br />

SALT LAKE CITY, UT<br />

PERMIT NO. 6699<br />

THIS MAGAZINE IS DESIGNED AND PUBLISHED BY NEWSLETTERS INK CORP. 1.800.639.0465

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