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SUMMER 2008<br />
Volume 48, Issue 2<br />
<strong>Are</strong> <strong>you</strong> <strong>ready</strong> <strong>for</strong> <strong>the</strong><br />
2008 OC Auto Show<br />
THE OFFICIAL PUBLICATION OF THE ORANGE COUNTY AUTOMOBILE DEALERS ASSOCIATION
OC Dealer is a publication of Newsletters Ink<br />
and is <strong>the</strong> official publication of <strong>Orange</strong> <strong>County</strong><br />
<strong>Automobile</strong> <strong>Dealers</strong> <strong>Association</strong>. OC Dealer is<br />
published 4 times per year by Newsletters Ink.<br />
The statements and opinions expressed herein<br />
are those of <strong>the</strong> individual authors and do not<br />
necessarily represent <strong>the</strong> views of OC Dealer,<br />
or its publisher Newsletters Ink. Any legal advice<br />
should be regarded as general in<strong>for</strong>mation.<br />
It is strongly recommended that one contact<br />
an attorney <strong>for</strong> counsel regarding specific<br />
circumstances. Likewise, <strong>the</strong> appearance of<br />
advertisers does not constitute an endorsement<br />
of <strong>the</strong> products or services featured by<br />
Newsletters Ink.<br />
16<br />
OCADA 44TH ANNUAL GOLF TOURNAMENT<br />
Issue<br />
INSIDE This<br />
9<br />
2008 PRESIDENTIAL ELECTION<br />
VOTE SMART 30<br />
DEALER RIDES<br />
4 Calendar of Events<br />
6 President’s Message<br />
7 New Poster Required to Recognize Changes<br />
to FMLA<br />
9 2008 Presidential Election—Vote Smart<br />
13 Get to Know Your Legislator:<br />
Senator Lou Correa<br />
13 OCADA in <strong>the</strong> District<br />
16 OCADA 44th Annual Golf Tournament<br />
17 2008 Golf Winners<br />
18 Many Thanks to Our 44th Annual OCADA Golf<br />
Tournament Sponsors<br />
21 Meet Your OCADA Staff<br />
22 Be a Part of Child Passenger Safety Month<br />
25 An Update From Capitol Hill<br />
By Congressman John Campbell<br />
25 OCADA Member Service Highlight<br />
27 OCADA Welcomes Our New Dealer &<br />
Associate Members<br />
29 <strong>Orange</strong> <strong>County</strong> Auto Theft Task Force<br />
30 Dealer Rides<br />
Visit us Online!<br />
www.OCADA.org<br />
OC DEALER is a Publication of <strong>the</strong><br />
<strong>Orange</strong> <strong>County</strong> <strong>Automobile</strong> <strong>Dealers</strong><br />
<strong>Association</strong><br />
125 Baker Street East, Suite 262<br />
Costa Mesa, CA 92626<br />
www.ocada.org<br />
Phone: 714-424-6090<br />
Fax: 714-424-6094<br />
SUMMER 2008 ⎢3
Board of<br />
Directors<br />
PRESIDENT<br />
Matt Gunderson<br />
Audi Mission Viejo<br />
Infi niti of Mission Viejo<br />
VICE PRESIDENT<br />
Paul Luns<strong>for</strong>d<br />
South Coast Toyota<br />
TREASURER<br />
Tom Winterling<br />
Ford of <strong>Orange</strong><br />
Mazda of <strong>Orange</strong><br />
IMMEDIATE PAST PRESIDENT<br />
Mark Parkinson<br />
Tustin Buick Pontiac GMC Hummer<br />
Tustin Nissan<br />
EXECUTIVE DIRECTOR<br />
John Sackrison<br />
<strong>Orange</strong> <strong>County</strong> <strong>Automobile</strong> <strong>Dealers</strong><br />
<strong>Association</strong><br />
DIRECTORS<br />
George Heidler<br />
Suzuki Depot<br />
Kia Depot<br />
Calendar of Events<br />
September 10<br />
Educational Seminar: Dave Anderson’s<br />
Leadership/Management Training “How<br />
to Stay Up in Down Times and Downto-Earth<br />
in Up Times”<br />
15–16 2008 NADA Washington Conference<br />
23 Sexual Harassment Prevention Training,<br />
Fisher and Phillips<br />
OCADA Training Center<br />
24 Northwood Golf Tournament<br />
Arroyo Trabuco Golf Club<br />
October 1 “First Look <strong>for</strong> Charity”<br />
An exclusive preview of <strong>the</strong> OC Auto<br />
Show, benefiting CHOC<br />
Anaheim Convention Center<br />
2–5 The OC Auto Show<br />
Anaheim Convention Center<br />
November 5 “Dealer Day” at <strong>the</strong> 2008 SEMA Show<br />
Las Vegas Convention Center<br />
Sossi Keuylian<br />
Lamborghini <strong>Orange</strong> <strong>County</strong><br />
Commonwealth Volkswagen Audi<br />
Tim Mullahey<br />
Mullahey Chevrolet<br />
John Patterson<br />
Tustin Mazda<br />
Huntington Beach Mazda<br />
Douglas Spedding<br />
Douglas Hyundai-Isuzu Santa Ana<br />
Douglas Nissan Huntington Beach<br />
Douglas Nissan of <strong>Orange</strong><br />
Douglas Hyundai Irvine<br />
4 OC Dealer WWW.OCADA.ORG
PRESIDENT’S<br />
MESSAGE<br />
Although many are sad to see summer<br />
come to an end, I personally love <strong>the</strong><br />
fall and <strong>the</strong> beginning of a new model<br />
year. We are so <strong>for</strong>tunate to have <strong>the</strong> <strong>Orange</strong><br />
<strong>County</strong> Auto Show to celebrate that excitement<br />
with consumers in <strong>the</strong> area and our<br />
dealerships this time of year.<br />
This year once again, <strong>the</strong> OCADA will<br />
sponsor <strong>the</strong> 2nd Annual First Look <strong>for</strong><br />
Charity, an exclusive preview of <strong>the</strong> OC<br />
Auto Show to benefit <strong>the</strong> Children’s Hospital<br />
of <strong>Orange</strong> <strong>County</strong> (CHOC). The event will<br />
take place Wednesday evening, October 1st<br />
on <strong>the</strong> auto show floor, featuring cocktails,<br />
hors d’oeuvres, multiple areas with live<br />
entertainment and vehicle giveaways.<br />
The momentum is really building around<br />
this event. CHOC has deemed it <strong>the</strong>ir only<br />
all-Guild event, and <strong>the</strong>y are behind it<br />
completely. We also have many exciting local<br />
restaurants and distributors who will be<br />
<strong>the</strong>re to serve <strong>the</strong>ir fine wines, samples from<br />
<strong>the</strong>ir menus, and <strong>the</strong>ir delectable desserts.<br />
We ask that all of our members,<br />
dealers, and associates get behind this<br />
event by attending with <strong>you</strong>r spouses,<br />
managers, customers, and friends. But more<br />
Matt Gunderson<br />
Audi Mission Viejo<br />
Infiniti of Mission Viejo<br />
importantly, we can unite as an industry and<br />
support a cause that is vitally important in<br />
our community. Make sure to mark <strong>you</strong>r<br />
calendars <strong>for</strong> October 1st. I look <strong>for</strong>ward to<br />
seeing <strong>you</strong> all at <strong>the</strong> 2nd Annual First Look<br />
<strong>for</strong> Charity, and plan <strong>for</strong> a fantastic night!<br />
6 OC Dealer WWW.OCADA.ORG
New Poster Required<br />
to Recognize Changes to FMLA<br />
In January, President Bush signed into<br />
law <strong>the</strong> National Defense Authorization<br />
Act <strong>for</strong> FY 2008, which amended<br />
<strong>the</strong> Family and Medical Leave Act of<br />
1993 (FMLA). Effective immediately, <strong>the</strong><br />
amendment permits an eligible employee:<br />
1. Who is <strong>the</strong> “spouse, son, daughter,<br />
parent, or next of kin of a covered<br />
service member” to take up to 26 work<br />
weeks of leave to care <strong>for</strong> a “member of<br />
<strong>the</strong> Armed Forces, including a member<br />
of <strong>the</strong> National Guard or Reserves,<br />
who is undergoing medical treatment,<br />
recuperation, or <strong>the</strong>rapy, is o<strong>the</strong>rwise<br />
in outpatient status, or is o<strong>the</strong>rwise on<br />
<strong>the</strong> temporary disability retired list,<br />
<strong>for</strong> a serious injury or illness.”<br />
2. To take FMLA leave because of “any<br />
qualifying exigency (as <strong>the</strong> Secretary<br />
shall, by regulation, determine) arising<br />
out of <strong>the</strong> fact that <strong>the</strong> spouse, or a son,<br />
daughter, or parent of <strong>the</strong> employee is<br />
on active duty (or has been notified of<br />
an impending call or order to active<br />
duty) in <strong>the</strong> Armed Forces in support<br />
of a contingency operation.”<br />
IMPORTANT:<br />
<strong>Dealers</strong>hips should put on display next<br />
to <strong>the</strong> FMLA poster a new Department of<br />
Labor poster in<strong>for</strong>ming employees of <strong>the</strong>se<br />
changes. Go to http://www.dol.gov/esa/<br />
regs/compliance to download a free copy<br />
of <strong>the</strong> FMLA Poster Insert <strong>for</strong> Military<br />
Family Leave Amendments.<br />
Save <strong>the</strong> Date<br />
Charity Preview Night<br />
Wednesday Evening, October 1, 2008<br />
@ <strong>the</strong> Anaheim Convention Center<br />
SUMMER 2008 ⎢7
2008 Presidential Election<br />
Vote Smart<br />
not qualify <strong>for</strong> o<strong>the</strong>r existing federal<br />
programs.<br />
Would mandate health insurance<br />
coverage <strong>for</strong> children but not adults.<br />
Would require employers who do not<br />
provide employees with coverage to pay<br />
into <strong>the</strong> national program.<br />
Senator McCain<br />
Opposes a national health insurance<br />
mandate.<br />
Supports health care tax dividends <strong>for</strong><br />
low-income earners, medical liability<br />
re<strong>for</strong>m, improved electronic record<br />
keeping, expansion of HSAs, and<br />
association health plans.<br />
Calls <strong>for</strong> better access to imported<br />
generic drugs.<br />
Taxes<br />
Senator Obama<br />
To pay <strong>for</strong> health care, would let Bush’s<br />
tax cuts expire <strong>for</strong> families making more<br />
than $250,000 a year.<br />
Would keep <strong>the</strong> death tax intact.<br />
Proposes increasing <strong>the</strong> capital gains tax<br />
rate to 20% <strong>for</strong> families making more<br />
than $250,000 per year.<br />
On Nov. 4, 2008, <strong>the</strong> nation will hold <strong>the</strong><br />
56th consecutive quadrennial United<br />
States presidential election that will<br />
select <strong>the</strong> president of <strong>the</strong> United States. The<br />
election is coming up fast, and <strong>the</strong> two major<br />
parties’ candidates have not yet been officially<br />
chosen. But, after a bumpy campaign trail, two<br />
candidates remain as <strong>the</strong> presumptive nominees<br />
<strong>for</strong> each party: Senator Barack Obama,<br />
<strong>the</strong> junior U.S. Senator from Illinois, <strong>for</strong> <strong>the</strong><br />
Democratic Party and Senator John McCain,<br />
<strong>the</strong> senior U.S. Senator from Arizona, <strong>for</strong> <strong>the</strong><br />
Republican Party. This is <strong>the</strong> first time in U.S.<br />
history that two sitting senators are up against<br />
each o<strong>the</strong>r in <strong>the</strong> presidential campaign.<br />
In order to keep dealers in<strong>for</strong>med and<br />
provide a quick rundown, OCADA would<br />
like to share some of <strong>the</strong> in<strong>for</strong>mation on each<br />
candidate’s position in relation to issues of<br />
importance to <strong>the</strong> business community<br />
and to <strong>the</strong> automotive industry. Compiled<br />
by <strong>the</strong> U.S. Chamber of Commerce (www.<br />
uschambermagazine.com), <strong>the</strong> following<br />
list compares <strong>the</strong> stance of each presumptive<br />
nominee on a few of <strong>the</strong> issues.<br />
Energy<br />
Senator Obama<br />
Supports a cap-and-trade system to reduce<br />
carbon emissions to 1990 levels by 2020<br />
and 80% below 1990 levels by 2050.<br />
Opposes expanded drilling in ANWR.<br />
Would double fleetwide fuel economy<br />
standards within 18 years with tax<br />
credits and loan guarantees to help<br />
automakers modernize.<br />
Would require 25% of electricity to come<br />
from renewable sources by 2025.<br />
Senator McCain<br />
Introduced a bill in 2007 to establish a<br />
mandatory cap-and-trade system.<br />
Opposes ANWR drilling but would<br />
support offshore drilling if <strong>the</strong>re was<br />
local support.<br />
Supports raising fuel economy standards<br />
but has not specified by how much.<br />
Health Care<br />
Senator Obama<br />
Would create a national health insurance<br />
program <strong>for</strong> individuals who do not have<br />
employer-provided health care and do<br />
Senator McCain<br />
Would make Bush tax cuts permanent.<br />
Would exempt estates worth less than<br />
$5 million from <strong>the</strong> death tax.<br />
Opposes raising capital gains tax rate.<br />
Trade<br />
Senator Obama<br />
Voted against CAFTA and extending<br />
TPA but voted <strong>for</strong> <strong>the</strong> Oman FTA.<br />
Calls <strong>for</strong> more environmental and labor<br />
standards in trade agreements.<br />
Senator McCain<br />
Voted to extend TPA in 1997 and 2002<br />
and supports its renewal.<br />
Voted in favor of NAFTA and every trade<br />
agreement negotiated under Bush.<br />
Opposes environmental and labor<br />
standards in trade agreements.<br />
For more in<strong>for</strong>mation, visit each<br />
candidate’s website:<br />
Senator Barack Obama<br />
www.barackobama.com<br />
Senator John McCain<br />
www.johnmccain.com<br />
SUMMER 2008 ⎢9
10 OC Dealer WWW.OCADA.ORG
SUMMER 2008 ⎢11
12 OC Dealer WWW.OCADA.ORG
GET TO KNOW YOUR LEGISLATOR:<br />
SENATOR LOU CORREA<br />
34th Senate District: Anaheim,<br />
Buena Park, Fullerton, Garden<br />
Grove, Santa Ana, Stanton and<br />
Westminster<br />
State Senate Committees:<br />
Banking, Finance and Insurance, Veterans<br />
Affairs, Appropriations Subcommittee on<br />
Fiscal Oversight and Bonded Indebtedness,<br />
Select Committee on Manufactured Homes<br />
and Communities (Chair), Select Committee<br />
on <strong>Orange</strong> <strong>County</strong> Infrastructure and<br />
Technology (Chair).<br />
Personal:<br />
Resides in Santa Ana with his wife, Dr.<br />
Es<strong>the</strong>r Reynoso Correa, and four children,<br />
Alex, Andres, Adan and Emilia.<br />
Quote:<br />
“As elected officials, we must remember<br />
that our actions and decisions are answerable<br />
to our constituents.”<br />
Biography:<br />
Senator Lou Correa was elected to <strong>the</strong><br />
<strong>Orange</strong> <strong>County</strong> Board of Supervisors in<br />
2004 and elected to <strong>the</strong> Cali<strong>for</strong>nia State<br />
Senate in 2006. Lou served as a Cali<strong>for</strong>nia<br />
State Assembly member from 1998 through<br />
2004 and chaired a number of committees<br />
including <strong>the</strong> Public Employees Retirement<br />
and Social Security, Business and Professions.<br />
In recognition <strong>for</strong> his active involvement in<br />
<strong>the</strong> community, Lou has been presented with<br />
numerous “Legislator of <strong>the</strong> Year” awards<br />
from organizations all over Cali<strong>for</strong>nia,<br />
including <strong>the</strong> Boys and Girls Club and <strong>the</strong><br />
Crime Victims United of Cali<strong>for</strong>nia.<br />
As a graduate of Anaheim High School,<br />
Cali<strong>for</strong>nia State University, Fullerton, and<br />
<strong>the</strong> University of Cali<strong>for</strong>nia, Los Angeles, Lou<br />
has committed to ensuring higher education<br />
options are available and af<strong>for</strong>dable to all<br />
Cali<strong>for</strong>nians. In addition, he has served<br />
on <strong>the</strong> Cali<strong>for</strong>nia Small Business Board,<br />
<strong>the</strong> <strong>Orange</strong> <strong>County</strong> Boy Scouts, and <strong>the</strong><br />
board of <strong>the</strong> Coalition of <strong>Orange</strong> <strong>County</strong><br />
Community Clinics, dedicated to building<br />
and streng<strong>the</strong>ning a community-wide<br />
system of comprehensive, high quality,<br />
accessible and af<strong>for</strong>dable health care.<br />
What <strong>Dealers</strong> Say:<br />
“Lou’s experience in <strong>the</strong> Assembly,<br />
<strong>Orange</strong> <strong>County</strong> Board of Supervisors and<br />
<strong>the</strong> Senate is a great asset when things need<br />
to get done.”<br />
– Don Crevier, Crevier BMW Mini<br />
“Lou was extremely helpful to <strong>the</strong><br />
<strong>Dealers</strong> in Garden Grove by finding a true<br />
win-win solution on a tough issue.”<br />
– Ray Daniels, Toyota Place<br />
District Office Contact<br />
In<strong>for</strong>mation:<br />
Address:<br />
2323 N. Broadway, Ste. 245<br />
Santa Ana, CA 92706<br />
Phone: (714) 558-4400<br />
Email: Senator.Correa@senate.ca.gov<br />
Website: http://www.senate.ca.gov/correa<br />
in <strong>the</strong> District<br />
John Sackrison; Diane Harckey, soon to<br />
be Assemblywoman <strong>for</strong> District 73; Mitch<br />
Allen, Allen Cadillac GMC Truck Hyundai,<br />
at Diane’s fundraiser in Dana Point.<br />
John Sackrison; Assemblyman Mike<br />
Duvall, District 72; Tim Mullahey, Mullahey<br />
Chevrolet at <strong>the</strong> OCADA office.<br />
John Patterson, Huntington Beach and<br />
Tustin Mazda; Senator Tom Harman, 35th<br />
District; John Sackrison at Tustin Mazda.<br />
SUMMER 2008 ⎢13
Save <strong>the</strong> Date<br />
<strong>for</strong> <strong>the</strong> 18 th Annual<br />
Northwood University<br />
Scholarship Golf Tournament<br />
Wednesday, September 24, 2008<br />
Arroyo Trabuco Golf Club<br />
26772 Avery Parkway<br />
Mission Viejo<br />
Net proceeds from <strong>the</strong> tournament will support students enrolled in <strong>the</strong> Northwood University-<br />
Cerritos College Automotive Marketing and Management Program.<br />
Northwood University is committed to a policy of nondiscrimination and equal opportunity <strong>for</strong> all persons regardless<br />
of race, gender, color, religion, creed, national origin or ancestry, age, marital status, disability or veteran status.<br />
The University also is committed to compliance with all applicable laws regarding nondiscrimination.<br />
14 OC Dealer WWW.OCADA.ORG
OCADA 44 th Annual<br />
Golf Tournament<br />
This year’s tournament turned out to be <strong>the</strong> best ever. Players and guests enjoyed a<br />
beautiful day of golf on <strong>the</strong> Mesa Verde Golf Course, while enjoying <strong>the</strong> many exciting<br />
bars, activities and contests on <strong>the</strong> holes provided by <strong>the</strong> sponsors. This year’s<br />
winning scramble team was from Crevier BMW with a score of 55.<br />
The evening festivities continued with dinner, awards and over $10,000 in raffle prizes<br />
given away. OCADA Executive Director, John Sackrison demonstrated his gratitude to <strong>the</strong><br />
many dealer and associate members who participate and sponsor this great event. Back<br />
by popular demand, Golf Chairman Al Parajeckas kept <strong>the</strong> crowd going as he announced<br />
<strong>the</strong> tournament winners, gave away raffle and cash prizes, and even was giving away Steve<br />
Coleman’s Helicopter Drop winnings. It was a great day had by all!<br />
16 OC Dealer WWW.OCADA.ORG
2008 Golf<br />
Winners<br />
Scramble<br />
4th Place ........................................................60<br />
Call Source Team<br />
Brian Decker, Ben Goleman, Brock Palmer, Jeff Weber<br />
3rd Place .......................................................59<br />
Cartel Insurance Team<br />
Brian Ferrera, Paul Kane, Brian Murphy, Larry Stone<br />
2nd Place .......................................................55<br />
M.Park Maintenance Team<br />
Harrel Robinson, Willie Gault<br />
Charles Sargant, Tony<br />
1st Place .......................................55 Card-off<br />
Creview BMW Team<br />
George Boucka<strong>the</strong>n, Steve Coleman, Mike Lake, Steve<br />
Parajeckas, Al Parajeckas<br />
Individual Associate Flight<br />
Net<br />
2nd—Pete Shaver ..................................................... 74<br />
1st—Bob Hurt, Wells Fargo .......................................68<br />
Gross<br />
2nd—Dan Duir, Parke-Guptill& Company, LLP .......89<br />
1st—Bill Rehwald, Parke-Guptill & Company, LLP .... 87<br />
Individual Dealer Flight<br />
Net<br />
1st—Bill Demarest, Delillo Chevrolet .......................71<br />
Gross<br />
1st—Jerry Wright, Delillo Chevrolet..........................84<br />
Longest Drive Dealer<br />
Dave Anton, Audi Mission Viejo<br />
Longest Drive Associate / Guest<br />
Jenny Jia, Superior Automotive Group<br />
Straightest Drive Dealer<br />
Dan Comouche, Newport Auto<br />
Straightest Drive Associate / Guest<br />
David Meek, Anaheim Convention Center<br />
Honest Duffer Award<br />
Kristin Buie, Zurich<br />
SUMMER 2008 ⎢17
Many Thanks to Our<br />
44 th Annual OCADA Golf Tournament Sponsors<br />
Dinner Sponsor<br />
Cocktail Reception & Lawn Bowling<br />
Sponsor & $50K Hole in One<br />
Golf Cart Sponsor<br />
Luncheon on <strong>the</strong> Green Sponsor<br />
Platinum Sponsor<br />
Breakfast & Driving Range Sponsor<br />
Helicopter Drop Sponsor<br />
Sports Massage Sponsor<br />
Sports Bar, $10k Hole in One & Hit <strong>the</strong><br />
Green Sponsor<br />
Gold Sponsor<br />
Gold Sponsor<br />
Gold Sponsor<br />
Silver and Golden Tee Sponsor Mojito and Cigar Bar Sponsor Tiki Bar Sponsor<br />
And many o<strong>the</strong>r sponsors…<br />
Nissan Hole in One Sponsor<br />
Nissan North America<br />
Longest Drive/Tee Sponsor<br />
CMCDA Form Source<br />
Goodie Bag Sponsor<br />
Daily Pilot<br />
Sunscreen Sponsor<br />
Premier Per<strong>for</strong>mance<br />
$25K Hole in One Sponsor<br />
Cornerstone<br />
Straightest Drive Sponsor<br />
Bank of <strong>the</strong> West<br />
Golden Tee Sponsors<br />
Black Book Online<br />
Tega Technologies<br />
Corporate Computer Services<br />
DealerSocket<br />
Silver Sponsors<br />
Motor Trend Auto Shows<br />
Wachovia Dealer Services<br />
Bank of America<br />
Comerica Bank<br />
Pick a Pin Contest Sponsor<br />
Michael L. Cox & Associates<br />
Green Sponsors<br />
US Bank<br />
Wells Fargo Bank<br />
Lance, Soll & Lunghard, LLP<br />
Celly Services Inc.<br />
Tee Sponsors<br />
CVR – Computerized Vehicle<br />
Registration<br />
M. Park Maintenance<br />
18 OC Dealer WWW.OCADA.ORG
20 OC Dealer WWW.OCADA.ORG
MEET YOUR<br />
OCADA STAFF<br />
Can <strong>you</strong> tell which of<br />
<strong>the</strong>se applicants is a<br />
convicted felon<br />
Jani Hernandez<br />
OCADA is excited to announce that<br />
Jani Hernandez was promoted to <strong>the</strong><br />
newly created position, Dealer Relations<br />
Coordinator. Jani will be out in <strong>the</strong> field,<br />
visiting <strong>you</strong>r dealerships to make sure<br />
<strong>you</strong> have all of <strong>the</strong> latest in<strong>for</strong>mation on<br />
OCADA’s events and services. But more<br />
importantly, she will be soliciting <strong>you</strong>r<br />
feedback so as an association we are on top of what <strong>the</strong> membership’s<br />
current needs are. Jani is a true people person who really enjoys going<br />
out and meeting with our members, helping <strong>the</strong>m get <strong>the</strong> most out<br />
of <strong>the</strong>ir membership with OCADA. She has lived in <strong>Orange</strong> <strong>County</strong><br />
her entire life and is married with two daughters. If <strong>you</strong> would like<br />
to contact Jani, her mobile is 714-369-4032.<br />
Sean Taylor<br />
Sean Taylor was promoted to <strong>the</strong> Member<br />
Services Manager <strong>for</strong> OCADA. Sean has<br />
been with <strong>the</strong> association since 2005.<br />
He previously managed <strong>the</strong> Sales and<br />
Marketing University and helped create<br />
<strong>the</strong> OC Auto Careers Department. Sean<br />
is dedicated to helping each <strong>Orange</strong><br />
<strong>County</strong> dealership get <strong>the</strong> most value<br />
out of <strong>the</strong>ir membership with OCADA. Sean’s background includes<br />
5 years as a General Manager <strong>for</strong> a sub-prime auto finance company<br />
and 4 years as a call center manager. He has a degree from <strong>the</strong> UCI<br />
and lives in Irvine with his daughter.<br />
We can.<br />
Providing:<br />
Background Investigations<br />
Drug Screening<br />
Employee Hotline<br />
On-Line Applications – E-App<br />
E-Verify Employment Authorization<br />
Full Service HR Services to Auto <strong>Dealers</strong> <strong>for</strong> Over a Decade<br />
Red Flag Solutions<br />
For In<strong>for</strong>mation, Contact:<br />
(800) 716-7773<br />
Stuart Barlow • Ext 105<br />
[sbarlow@erelations.com]<br />
Bryon Bowlby • Ext 107<br />
[bbowlby@erelations.com]<br />
Employee Relations, Inc.<br />
www.erelations.com<br />
Proud Member of <strong>the</strong> <strong>Orange</strong> <strong>County</strong><br />
<strong>Automobile</strong> <strong>Dealers</strong> <strong>Association</strong><br />
SUMMER 2008 ⎢21
Be a Part of<br />
Child Passenger Safety Month<br />
As a community service, NADA encourages<br />
dealers to participate in Child<br />
Passenger Safety month in September<br />
by hosting child safety seat inspection<br />
events at <strong>the</strong>ir stores or by serving as a<br />
valuable community resource <strong>for</strong> important<br />
safety in<strong>for</strong>mation on <strong>the</strong> topic.<br />
<strong>Dealers</strong> have inspected more than<br />
one million seats, and found nine out of<br />
10 seats ei<strong>the</strong>r improperly installed or in<br />
need of replacement since <strong>the</strong> campaign<br />
began in 2003.<br />
What is Boost <strong>for</strong> Safety<br />
Boost <strong>for</strong> Safety is <strong>the</strong> name of this year’s<br />
national campaign sponsored by NADA—in<br />
partnership with <strong>the</strong> National Highway Traffic<br />
Safety Administration (NHTSA)—to educate<br />
dealers, parents<br />
and children on<br />
<strong>the</strong> importance<br />
of using booster<br />
seats and to help<br />
ensure that children are<br />
riding safely in automobiles. Although some<br />
manufacturers have had booster seat programs<br />
in <strong>the</strong> past, <strong>the</strong> Boost <strong>for</strong> Safety campaign is<br />
<strong>the</strong> first time that all franchised dealers will<br />
have <strong>the</strong> opportunity to be involved in a<br />
national education program about correctly<br />
restraining child passengers.<br />
Why Should I Get Involved<br />
There are so many reasons <strong>for</strong> getting<br />
involved in this nationally supported<br />
promotion. You can raise awareness in<br />
<strong>you</strong>r community of an important issue<br />
that affects most if not all of us. Helping<br />
protect <strong>the</strong> safety of children is something<br />
that everyone can appreciate. If <strong>you</strong> hold<br />
a safety day event at <strong>you</strong>r dealership, <strong>you</strong><br />
can increase foot traffic to <strong>you</strong>r showroom<br />
and generate goodwill with families from<br />
<strong>you</strong>r community.<br />
Generating Local Press<br />
Coverage<br />
Peacock PR, <strong>the</strong> PR agency retained<br />
by OCADA, will be helping generate<br />
favorable press coverage of OCADA member<br />
dealers’ safety ef<strong>for</strong>ts during <strong>the</strong> month<br />
of September. The agency will be making<br />
sure <strong>Orange</strong> <strong>County</strong> journalists know<br />
about OCADA dealership participation in<br />
<strong>the</strong> Boost <strong>for</strong> Safety campaign to increase<br />
awareness of <strong>you</strong>r community involvement<br />
and drive traffic to <strong>you</strong>r dealership. They<br />
will also invite print and broadcast<br />
journalists to attend CPS safety day events<br />
and will send event day photos to <strong>the</strong> media<br />
<strong>for</strong> post event coverage.<br />
How Can I Participate<br />
There are a number of things <strong>you</strong>r<br />
dealership can do to be a part of <strong>the</strong><br />
program—everything from having safety<br />
materials available on <strong>the</strong> showroom floor,<br />
to training <strong>you</strong>r staff on CPS, to having a<br />
CPS safety day and installing community<br />
members’ car seats properly. If <strong>you</strong> don’t<br />
have a CPS trained staff member on board,<br />
<strong>you</strong> can partner with a CPS technician<br />
from <strong>you</strong>r area to host <strong>the</strong> event at <strong>you</strong>r<br />
dealership. At <strong>the</strong> very least, <strong>you</strong>’ll want to<br />
have materials handy to help answer child<br />
passenger safety questions.<br />
It is very easy to get support materials<br />
from NADA. Just go to <strong>the</strong> Child Passenger<br />
Safety section of <strong>the</strong> NADA website (www.<br />
nada.org/boost<strong>for</strong>safety). There <strong>you</strong> will find<br />
a Dealer Toolkit that <strong>you</strong> can download and<br />
o<strong>the</strong>r useful in<strong>for</strong>mation. The Toolkit has<br />
step-by-step instructions on planning and<br />
hosting seat inspection events.<br />
There’s also a link on <strong>the</strong> page where<br />
<strong>you</strong> can order free consumer handouts.<br />
If <strong>you</strong> don’t have Internet access <strong>you</strong> can<br />
contact Kara Thorp at NADA, (703) 760-7562,<br />
kthorp@nada.org.<br />
<strong>Dealers</strong> can also purchase DVD copies of<br />
<strong>the</strong> NADA sponsored Seymore’s playhouse<br />
episode on “Car and Pedestrian Safety” at<br />
special prices <strong>for</strong> distribution to parents<br />
and caregivers during child seat inspection<br />
events, <strong>for</strong> playback in dealership waiting<br />
areas or as give-aways during test-drive<br />
promotions. To order <strong>the</strong> DVDs, visit<br />
www.safety4kids.com/nada, e-mail nada@<br />
safety4kids.com or call (203) 388-2111.<br />
For more in<strong>for</strong>mation on hosting an event or<br />
how <strong>you</strong> can participate in CPS month, contact<br />
Cristin Collings at OCADA (714) 424-6090 or email<br />
ccollings@ocada.org.<br />
22 OC Dealer WWW.OCADA.ORG
24 OC Dealer WWW.OCADA.ORG
AN UPDATE FROM CAPITOL HILL<br />
BY: CONGRESSMAN JOHN CAMPBELL<br />
Congressman Campbell’s<br />
Energy Agenda<br />
The price of gas has indeed been going up in <strong>the</strong> U.S. and o<strong>the</strong>r<br />
countries around <strong>the</strong> world, especially since <strong>the</strong> start of 2007.<br />
People across <strong>the</strong> United States are getting pummeled at <strong>the</strong><br />
gas pump, and <strong>the</strong>y’re looking to Washington <strong>for</strong> solutions. Un<strong>for</strong>tunately,<br />
Congress has failed to provide solutions and continues to<br />
allow Americans to foot <strong>the</strong> bill. We have yet to see a commonsense<br />
plan to bringing down gas prices, and since <strong>the</strong> start of <strong>the</strong> 110th<br />
Congress began in January 2007, <strong>the</strong> cost of gas has risen by almost<br />
two dollars, and <strong>the</strong>re is no relief in sight. The point here is that we<br />
need an energy plan to reduce our dependence on <strong>for</strong>eign oil and petroleum<br />
in general. We also need to embark on a mission to increase<br />
supply, development and distribution of <strong>the</strong> many alternatives to oil<br />
and gas that exist today.<br />
To alleviate some of <strong>the</strong> strain caused by <strong>the</strong> current high gas prices,<br />
I will soon be introducing a bill to allow individuals to deduct <strong>the</strong><br />
full price of gasoline <strong>the</strong>y use <strong>for</strong> commuting to/from work. We are all<br />
aware of <strong>the</strong> record high fuel prices and I have been hearing from my<br />
constituents about <strong>the</strong> impact <strong>the</strong>se prices are having on <strong>the</strong>ir ability<br />
to go to work. This bill would help relieve some of <strong>the</strong>ir pain. In short,<br />
it would add a new line-item deduction on federal tax returns in order<br />
<strong>for</strong> commuters to get <strong>the</strong> break. This would apply to both itemizers<br />
and those that take <strong>the</strong> standard deduction. While this may only be<br />
a band-aid approach to our overall energy situation, hard-working<br />
Americans are bleeding from <strong>the</strong>ir wallets and need some relief. This<br />
is just a start to relieving <strong>the</strong> pain caused by <strong>the</strong> high gas prices.<br />
There are many out <strong>the</strong>re saying we need to do just one thing to<br />
solve this issue, yet we need a combination of things. Drilling alone will<br />
not do it and we certainly cannot sue our way to energy independence.<br />
Below I have laid out three pillars of a sound and reachable goal <strong>for</strong><br />
energy policy in <strong>the</strong> United States.<br />
ENERGY AGENDA - Continued on pg 26<br />
OCADA Member Service Highlight<br />
Video and Audio Training Library<br />
Sales Management<br />
Used Vehicles<br />
<strong>Dealers</strong>hips are always looking <strong>for</strong><br />
<strong>the</strong> best and most cost efficient<br />
ways to keep <strong>the</strong>ir staff trained<br />
and up-to-date on everything that is<br />
happening in <strong>the</strong> automotive industry.<br />
The OCADA Video and Audio Training<br />
Library is a great opportunity to bring<br />
<strong>the</strong> Top NADA Convention Training Programs<br />
to <strong>you</strong>r staff without ever leaving<br />
<strong>the</strong> dealership. Best of all, this free service<br />
is available only to OCADA members.<br />
The OCADA Lending Library provides<br />
educational and motivational videos,<br />
DVDs and audio CDs from <strong>the</strong> 2002 to<br />
2008 NADA National Conventions. These<br />
training materials cover nearly every subject<br />
matter a dealer could need:<br />
<strong>Dealers</strong>hip Management<br />
Finance & Insurance<br />
Fixed Operations/Service<br />
Human Resources<br />
Leadership<br />
Succession Planning<br />
Technology<br />
Sales Training<br />
Business Development<br />
Incoming Calls<br />
Internet Sales<br />
To order videos, DVDs or audio CDs,<br />
simply go to OCADA.org and select<br />
Education/Lending Library. You can access<br />
<strong>the</strong> entire 2008 Catalogue <strong>for</strong> detailed<br />
descriptions on each of <strong>the</strong> training<br />
seminars. Simply click on <strong>the</strong> item <strong>you</strong><br />
want and fill out <strong>the</strong> online <strong>for</strong>m with <strong>you</strong>r<br />
selections. Upon receipt of <strong>you</strong>r request,<br />
<strong>the</strong> materials will be mailed to <strong>you</strong>, along<br />
with a self-addressed, stamped envelope<br />
<strong>for</strong> easy return to <strong>the</strong> OCADA office. All<br />
items can be kept <strong>for</strong> up to two weeks.<br />
If <strong>you</strong> have any questions regarding <strong>the</strong><br />
OCADA Lending Library, please contact<br />
Sean Taylor at 714-424-6090.<br />
SUMMER 2008 ⎢25
ENERGY AGENDA - Continued<br />
In order to combat <strong>the</strong> scarcity of energy<br />
resources, American made energy must be<br />
expanded in an environmentally-safe way.<br />
This can be done through high tech and<br />
advanced exploration of oil reserves, natural<br />
gas, and coal, as well as implementing<br />
innovative fuel technologies. Congress<br />
must support policies that reduce American<br />
dependence on <strong>for</strong>eign sources of energy,<br />
especially those in troubled areas of <strong>the</strong><br />
globe. This is not so far fetched as it might<br />
sound; we can achieve this by increasing<br />
environmentally-safe production of oil and<br />
natural gas in areas such as <strong>the</strong> arctic coastal<br />
plains and in deep ocean energy resources.<br />
Fur<strong>the</strong>rmore, Congress should open up<br />
<strong>the</strong> ability <strong>for</strong> exploration in ANWR, deep<br />
coastal waters, and reduce <strong>the</strong> barriers<br />
<strong>for</strong> exploration and <strong>the</strong> refinement of oil.<br />
Additionally, Congress should no longer<br />
hinder <strong>the</strong> development of unconventional<br />
fuels through <strong>the</strong> spirit of entrepreneurism.<br />
Increasing <strong>the</strong> availability of environmentally<br />
responsible development of conventional and<br />
unconventional domestic oil and natural<br />
gas production by reducing barriers that<br />
discourage growth should be priority number<br />
one. Experts estimate that <strong>the</strong> nation has<br />
a two trillion barrel shale oil resource, 80<br />
percent of which occurs on governmentowned<br />
land in <strong>the</strong> West. If <strong>the</strong>se estimates are<br />
accurate, it is enough to supply all of America’s<br />
needs <strong>for</strong> over two centuries.<br />
But this is not enough, we should<br />
also be promoting new, clean and reliable<br />
sources of energy like advanced nuclear<br />
and next generation coal. Nuclear energy<br />
has proven itself as a safe, carbon-free and<br />
environmentally friendly alternative. In<br />
fact, many European nations derive <strong>the</strong>ir<br />
energy from nuclear based technologies.<br />
France relies on it <strong>for</strong> nearly 80 percent of its<br />
electricity needs, compared to just 19 percent<br />
in America. This is able to occur by providing<br />
production and investment tax credits <strong>for</strong><br />
all new base-load electricity projects such<br />
as advanced nuclear power and clean coal.<br />
The encouragement of <strong>the</strong> development of all<br />
<strong>for</strong>ms of alternative energy including, nuclear,<br />
ethanol, methanol, bio-fuels, and liquid coal<br />
technology, is paramount to success.<br />
We should not be discouraging American<br />
energy in any manner. American energy<br />
production is currently handcuffed by<br />
unwieldy regulations that subsequently<br />
drive <strong>the</strong> cost of energy up. Moreover,<br />
<strong>the</strong> exceeding high tariffs on ethanol and<br />
imported sugar should be removed and <strong>the</strong><br />
distribution of alternative fuels and <strong>the</strong><br />
production of alternative energy cars should<br />
be encouraged.<br />
The third pillar of my policy is an<br />
increased emphasis on efficiency. America<br />
should support technologies to help increase<br />
energy efficiency in all sectors of <strong>the</strong> American<br />
economy, including removing bureaucratic<br />
regulatory barriers that prevent businesses<br />
from upgrading <strong>the</strong>ir facilities with newer,<br />
more efficient energy technologies. In addition<br />
to making any home energy upgrades that<br />
improve efficiency tax deductable.<br />
America has a tough path ahead, but<br />
I am confident that with a plan that is<br />
comprehensive in nature, a solution can be<br />
successfully reached. The plan I have just<br />
laid out focuses on three pillars: increase<br />
domestic production of oil/gas, encourage <strong>the</strong><br />
development of alternative energy sources,<br />
and encourage greater efficiency.<br />
26 OC Dealer WWW.OCADA.ORG
Welcomes<br />
Our New Dealer &<br />
Associate Members<br />
Welcome to our New Dealer Members:<br />
Buena Park Nissan<br />
Contact Greg Brown at 714-739-0800<br />
Planet Acura, Buena Park<br />
Contact Eddie Prosser at 562-869-1111<br />
Surf City Nissan, Huntington Beach<br />
Contact Steve Nicholson at 714-842-6666<br />
Welcome to our New Associate Members:<br />
NightResponse, Inc.<br />
Night Response Inc. is a facility service provider/property management service, specializing in providing afterhours<br />
on-site incident response and management <strong>for</strong> commercial properties and homeowner associations.<br />
Contact Daniel Friess at 949-309-4500 or email dfriess@nightresponse.com.<br />
Westates Automotive Promotions<br />
Westates Automotive Promotions provides printed advertisements and promotional items <strong>for</strong> automobile<br />
dealerships. Westates is a commercial printer, mailing house, and provides mailing list services and graphic<br />
design. Contact Douglas Pohl at 714-523-7600.<br />
DME Automotive<br />
DME Automotive provides sales and service solutions from new customer acquisition to renewal, using print,<br />
email, telephone, interactive voice messaging, personalized URL’s and web, video, etc. Contact Dan Beres at<br />
949-246-3052 or email dberes@dmeautomotive.com.<br />
Auto Trader Publishing<br />
Auto Trader Publishing is an automotive publication <strong>for</strong> both dealers and private sellers. Auto Trader offers<br />
advertising opportunities in many different publications, including <strong>the</strong> new Auto Trader Green Book. Contact<br />
Ernie Barela at 949-261-9678 or email ernesto.barela@autotraderpub.com.<br />
<strong>Orange</strong> Coast Magazine.<br />
Articles include in-depth investigative pieces (local politics, crime, social trends), consumer guides, a calendar<br />
of events, local personality profiles, coverage of community activities and issues, travel, entertainment,<br />
fashion, local business news, and occasional fiction. Contact Elyse Sarris at 949-862-0133 or email esarris@<br />
orangecoastmagazine.com.<br />
SUMMER 2008 ⎢27
We Specialize in Servicing <strong>Automobile</strong><br />
<strong>Dealers</strong>’ Landscape Maintenance Needs.<br />
Let Us Show You How to Get <strong>the</strong> Most Out of Your<br />
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EMAIL: MParkMaintenance@aol.com LICENSE #771432<br />
ASSOCIATE MEMBER ORANGE COUNTY AUTOMOBILE DEALERS ASSOCIATION<br />
28 OC Dealer WWW.OCADA.ORG
<strong>Orange</strong> <strong>County</strong><br />
Auto Theft Task Force<br />
On May 28, <strong>the</strong> OCADA proudly sponsored <strong>the</strong> Annual<br />
<strong>Orange</strong> <strong>County</strong> Auto Theft Task<strong>for</strong>ce Officer<br />
of <strong>the</strong> Year Awards. The event recognizes police<br />
officers with <strong>the</strong> most stolen vehicle recoveries from each<br />
city culminating with awards <strong>for</strong> <strong>the</strong> top 5 officers in <strong>the</strong><br />
county. Combined, this task <strong>for</strong>ce of officers recovered 285<br />
vehicles in 2007, valued at over $2.4 million.<br />
This year’s recipients were:<br />
Officer Kevin Flanagan, Anaheim P.D.<br />
Officer Gregory Stys, Santa Ana P.D.<br />
Officer Shawn Randall, Huntington Beach P.D.<br />
Deputy Peter Mach, OC Sheriff Dept.<br />
Officer Kha Boa, Costa Mesa P.D.<br />
In addition to sponsoring <strong>the</strong> event, OCADA<br />
presented charitable contributions to <strong>the</strong> top five officers’<br />
favorite charities.<br />
OCADA Executive Director John Sackrison and OCADA Board Member Sossi Keuylian<br />
congratulate <strong>the</strong> top awarded officers.<br />
SUMMER 2008 ⎢29
Dealer Rides<br />
Mat<strong>the</strong>w Moloci’s<br />
1965 Convertible Stingray Corvette<br />
GROWING UP IN DETROIT AS A YOUNG BOY, MATTHEW<br />
MOLOCI DREAMED OF ONE DAY OWNING AND DRIVING<br />
A CONVERTIBLE CORVETTE. AS A KID THEY WOULD<br />
watch <strong>the</strong>m cruise on <strong>the</strong> street and he could not wait <strong>for</strong><br />
his day. Matt’s love <strong>for</strong> cars led him to his profession as a<br />
new car dealer.<br />
While at his Acura dealership, Matt came across a<br />
customer referral with a unique trade-in, his childhood<br />
dream car. It was a classic, a 1965 Stingray Corvette,<br />
convertible. The customer was looking at an Acura RL.<br />
Matt took one look at <strong>the</strong> car and new this was a deal to<br />
be made.<br />
The Corvette was equipped with <strong>the</strong> style of 1965, with<br />
<strong>the</strong> spinner wheels, trunk rack and a side exhaust. As a<br />
car enthusiast, Matt took one look at this classic and new<br />
this new investment was going to need some “TLC,” but<br />
overall is was in decent shape.<br />
The Corvette took Matt back to his High School days<br />
of fixing up old cars. Little did he know, once he started to<br />
work on it, what an investment this project would be. Now<br />
Matt can claim to be an avid ebay collector car “search <strong>for</strong><br />
parts” guru. The 1965 Stingray now has received <strong>the</strong> “TLC”<br />
it took to get it back in top condition.<br />
Matt enjoys his 1965 Stingray; he even drives it to work<br />
once or twice a week. To check out this “Dealer Ride,”<br />
<strong>you</strong> can see Matt and his corvette at Cars & Coffee every<br />
Saturday morning at 7:00am in Irvine.<br />
If <strong>you</strong> have a special car <strong>you</strong> would like featured in “Dealer<br />
Rides,” please contact Cristin Collings at OCADA (714) 424-6090.<br />
30 OC Dealer WWW.OCADA.ORG
<strong>Orange</strong> <strong>County</strong> <strong>Automobile</strong> <strong>Dealers</strong> <strong>Association</strong><br />
125 Baker St. East Suite #262<br />
Costa Mesa, CA 92626<br />
PRSRT STD<br />
U.S. POSTAGE<br />
PAID<br />
SALT LAKE CITY, UT<br />
PERMIT NO. 6699<br />
THIS MAGAZINE IS DESIGNED AND PUBLISHED BY NEWSLETTERS INK CORP. 1.800.639.0465