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<strong>2014</strong> ANNUAL REVIEW<br />

OVERVIEW OF <strong>2014</strong> RESULTS<br />

FINANCIAL FIGURES<br />

Revenues<br />

€ in millions<br />

Operating margin<br />

€ in millions<br />

EBITDA*<br />

€ in millions, as % of revenues<br />

1, 324.3<br />

1 ,309.4<br />

1, 279.7<br />

3.4<br />

(27.5)<br />

(65.4)<br />

13.4%<br />

11%<br />

177.2<br />

144.3<br />

8.9%<br />

113.8<br />

2012 2013 <strong>2014</strong><br />

2012 2013 <strong>2014</strong> 2012 2013 <strong>2014</strong><br />

CONTINUED INVESTMENT<br />

IN A CHALLENGING ECONOMIC CONTEXT<br />

OVERVIEW BY MARK STEAD, CHIEF FINANCIAL OFFICER<br />

Net loss<br />

€ in millions<br />

(100.2)<br />

(78.2)<br />

(113.6)<br />

Consolidated debt<br />

€ in millions<br />

1, 711.0<br />

1 ,709.4<br />

1 ,747.7<br />

Revenue generated<br />

by activity in <strong>2014</strong><br />

3.1%<br />

Other Revenues<br />

2.2%<br />

Real-Estate<br />

Development<br />

During fiscal year <strong>2014</strong>, the Euro<br />

Disney S.C.A. group maintained its<br />

investment strategy to drive quality<br />

and guest satisfaction. Nonetheless,<br />

the financial results were impacted by<br />

the softness in the European economy.<br />

Revenues decreased by 2% to €1.28<br />

billion due to a reduction in park<br />

attendance and hotel occupancy,<br />

partially offset by guest spending as well<br />

as an increase in real-estate revenues.<br />

For several years now, our strategy has<br />

focused on improving quality in order<br />

to enhance the guest experience and<br />

drive levels of guest spending. This calls<br />

for important investments throughout<br />

the resort, with the creation of new<br />

experiences in our parks, as for example<br />

Over<br />

€400<br />

million<br />

invested since 2012<br />

with the Ratatouille-inspired attraction<br />

we opened last July, and the multi-year<br />

renovation program for our 5,800 hotel<br />

rooms. This year alone, we refurbished<br />

half of the 1,100 rooms in Disney’s<br />

Newport Bay Club ® – our largest hotel.<br />

Our strategy is starting to see results:<br />

in-park guest spending has increased<br />

by 5% in <strong>2014</strong> (reaching the symbolic<br />

€50 mark), which offset the decrease<br />

in volumes.<br />

Since 2012, we have invested more<br />

than €400 million in resort renovation<br />

and development. Over the next three<br />

years, we intend to continue increasing<br />

this investment. Investment is essential<br />

for continued innovation and to ensure<br />

that Disneyland ® Paris remains an<br />

exceptional destination for millions of<br />

guests. This is not just a belief. It is a<br />

reality that can be seen in the fact that<br />

guest satisfaction rose by 3 points in<br />

<strong>2014</strong>. Furthermore, in the fourth quarter of<br />

fiscal year <strong>2014</strong> (following the Ratatouille<br />

opening) the overall guest satisfaction rate<br />

for Walt Disney Studios ® Park increased by<br />

4 points. In order to maintain our strategy,<br />

we must improve the financial situation<br />

of our Group. For this reason, in October<br />

<strong>2014</strong> we announced a €1 billion recapitalization<br />

project. The proposal will enable<br />

us to reduce our debt significantly and<br />

to have the necessary financial flexibility<br />

to maintain our investments.<br />

We look to the future with confidence.<br />

I am convinced that we can achieve<br />

renewed growth by continuing to invest<br />

and by realizing this recapitalization<br />

project. By doing this, we will be well<br />

positioned to leverage economic recovery<br />

when it arises.<br />

Scan for more<br />

information<br />

KEY OPERATING STATISTICS<br />

PARKS<br />

2012 2013 <strong>2014</strong><br />

* Earnings before interest, taxes, depreciation, and amortization.<br />

Theme park attendance<br />

in million visits<br />

14 2<br />

•<br />

Average spending<br />

per guest<br />

excluding VAT<br />

50 66<br />

•<br />

HOTELS<br />

2012 2013 <strong>2014</strong><br />

Hotel occupancy rate<br />

75 4%<br />

•<br />

Average spending<br />

per room<br />

in €, excluding VAT<br />

232 26<br />

•<br />

38.3%<br />

Hotels &<br />

Disney ® Village<br />

INTENTION TO REVISIT<br />

89%<br />

of guests<br />

would consider<br />

returning.<br />

93%<br />

of guests<br />

would recommend<br />

the destination.<br />

56.4%<br />

Theme Parks<br />

18 19

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