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thePOWER

of

Relay

DOUBLE THE MEMBERS.

DOUBLE THE RESEARCH.

DOUBLE THE HOPE.

2011 Relay Advocacy Handbook


About

ACS CAN

About ACS CAN


What is ACS CAN

About ACS CAN

The American Cancer Society Cancer Action Network (ACS CAN) is the

nonprofit, nonpartisan advocacy affiliate of the American Cancer Society,

dedicated to eliminating cancer as a major health problem. ACS CAN

works to encourage lawmakers and candidates to support laws and policies

that will make cancer a top national priority. Through ACS CAN, ordinary

people can achieve extraordinary results in the fight against cancer.

For the first time in history, cancer survivors, caregivers, loved ones and

advocates are uniting to create one powerful voice. ACS CAN empowers

every citizen to fight back against cancer. Together we have the freedom

to lobby actively and directly engage policy makers and candidates. We

can provide the educational tools and resources to inform voters on the

positions of their elected officials and candidates. We have the power to

advocate for research funding, access to care, patients’ rights, and other

issues critical to eliminating the pain and suffering from cancer.

ACS CAN is nonpartisan and does not endorse candidates.

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Double the Members. Double the Research. Double the Hope.

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Ten years ago, the American Cancer Society decided cancer patients, survivors

and caregivers needed a stronger voice with our lawmakers to: increase

funding for cancer research, fight for smoke-free communities, protect

our children from the harms of tobacco use and to ensure all Americans

have the care they need to prevent and fight cancer. In September 2001,

the Society created the American Cancer Society Cancer Action Network

(ACS CAN).

Since then, ACS CAN has been successful in advocating for doubling of

cancer research, smoke-free communities in 35 states, plus the District of

Columbia, FDA regulation over tobacco products to ensure the industry

doesn’t market to our youth, and health care protections all Americans

need to prevent and fight cancer.

In September 2011, ACS CAN will celebrate its 10th anniversary urging

our volunteers, staff and the general public to take action to fight cancer.

Our goal is to strengthen our voice by doubling our membership of ACS

CAN, save more lives by doubling the funding for cancer research, and

double our hope to beat cancer. Our Celebrate with Action legislative

campaign will be focused on urging Congress to double cancer research

funding once again. In the past few years, research has not kept up with

medical inflation, which means that current research with breakthroughs

on the cusp of discovery will be left unseen and undiscovered. More research

means more lives saved – and that will be the theme of events held in

communities throughout the country.


ACS CAN & ACS

What’s the Difference

The American Cancer Society and ACS CAN are independent organizations

that share the same goals: to save lives and to diminish suffering from

cancer. The Society and ACS CAN take different routes to meet these

shared goals.

What ACS CAN Does

• Leads a national grassroots

movement of cancer survivors

and their families to change

laws to fight cancer

• Holds lawmakers accountable

for votes on cancer-related issues

• Educates the public, lawmakers,

candidates, and the media

about cancer issues

• Publishes voter guides

What ACS Does

• Funds research

• Provides cancer information to

the public

• Educates the public on cancer

treatment, prevention, and

early detection

• Works in local communities to

help cancer patients

• Provides funding for advocacy

and public policy work

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Membership

Membership


Membership and Recruitment

Membership FAQs

Membership

1. What is the American Cancer Society Cancer Action Network SM

(ACS CAN) ACS CAN is the nonprofit, nonpartisan advocacy affiliate

of the American Cancer Society, dedicated to eliminating cancer as a

major health problem. ACS CAN works to encourage lawmakers and

candidates to support laws and policies that will make cancer a top

national priority. Through ACS CAN, ordinary people can achieve

extraordinary results in the fight against cancer. For more information,

visit www.acscan.org.

2. How do I join ACS CAN You become a member of ACS CAN by making

a donation of just $10 by credit card on line at www.acscan.org/donate,

or you can make your membership contribution of $10 by cash or check

through the mail. It is important that you complete an ACS CAN membership

form with your donation so that we are able to send you your

membership benefits, email newsletters, and action alerts. Membership

forms can be found at: www.acscan.org/resources or by contacting

us at 202-661-5700. All donations and completed membership forms

should be sent to: ACS CAN, P.O. Box 29427, Atlanta, GA 30359.

3. Why should I join ACS CAN ACS CAN is dedicated to empowering

members to fight the war on cancer by giving them a voice in the

halls of Congress, state capitols, and city halls. To accomplish this,

ACS CAN must build a grassroots movement empowered to fight for

the end of this disease through legislative action.

By becoming a member of ACS CAN, you will join a movement with

countless other cancer advocates, survivors, and caretakers who are

fighting back by demanding that cancer be a national priority for all of

our elected officials. ACS CAN members take action to show lawmakers

that their constituents care about cancer. Your donations to ACS CAN

help fund national and statewide programs to encourage candidates

and lawmakers to fund research and provide access to quality health

care, prevention, early detection, and treatment.

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4. How does ACS CAN use my membership fees and donations

Membership fees and donations help ACS CAN train and organize its

members so that they can effectively take action and communicate

with their elected officials and candidates to make cancer a national

priority. ACS CAN engages in legislative advocacy and funds issue

advertisements to increase government funding of cancer research,

early detection, prevention, and treatment programs. Voters can

make informed decisions with the help of ACS CAN voter guides

that detail lawmakers’ and candidates’ positions on cancer-related

concerns. In addition, ACS CAN can host debates, town forums, and

other events throughout the country to discuss candidates’ views on

cancer-related issues.

5. Does ACS CAN contribute money to candidates or endorse them

No. ACS CAN is a nonpartisan advocacy organization; ACS CAN

does not contribute money to or on behalf of political candidates, nor

does it expressly endorse or advocate defeat of political candidates.

6. How much does it cost to join ACS CAN All donations are

greatly appreciated; however, basic ACS CAN membership begins

at just $10. If you choose to contribute above the basic $10 fee, you

may be eligible for a higher membership tier and additional ACS

CAN membership benefits, which are accrued on a calendar year

basis. More information on membership benefits is available at

www.acscan.org/membership_benefits, or you may contact ACS

CAN at 202-661-5700 or ican@acscan.org.

7. Is my ACS CAN membership

tax-deductible Because we

use your donations to support

our citizen-based advocacy and

lobbying efforts to end cancer,

contributions or gifts to ACS

CAN are not tax-deductible.

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8. Why do I need to complete a membership form with my initial

donation It is important that you complete an ACS CAN membership

form with your donation. This enables us to easily identify our members

and to send you your membership benefits, email newsletters, and

action alerts.

9. How often do I need to renew my ACS CAN membership Just like

with any membership organization, you will be sent a renewal notice

about a month before your membership is up for renewal. This letter

will include instructions on how to continue your membership.

10. How do I know when my membership is up for renewal A few weeks

after your first ACS CAN donation, you will receive a membership

card showing when your membership is up for renewal. Please save

this card, as it contains valuable membership and contact information.

You will receive a new membership card each time you donate and

your renewal date changes.

11. What if I receive two membership cards Please check the ACS

CAN Member ID on both cards to see if they are different numbers.

If they are different, it is likely that we have more than one record in

our database for you. Please contact us at (202) 661-5700 or

ican@acscan.org so we can correct our records. Keep in mind that

you receive a new member card each time you make a donation to

ACS CAN with an updated “valid through” date.

12. Can I renew my ACS CAN

membership early Yes, you

can renew your membership

at any time by going to

www.acscan.org/renewals. An

additional twelve months will

be added to your membership

from the date you made your

renewal payment, and you

will be mailed an additional

membership card with a new

“valid through” date.

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Membership Benefits

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What kind of benefits do I get for being

an annual member of ACS CAN

ACS CAN Member — $10

• Legislative toolkit — (ACS CAN

magnet, tools & instructions for

taking action)

• Membership card

• Access to “Members Only”

content on www.acscan.org

• Monthly newsletter with

“Members Only” premium content

ACS CAN Premium Member — $20 and up

• Premium Annual ACS CAN member item for 2010 is the “Double the

Hope” lapel pin (contact your Advocacy Staff Partner for more information)

• Legislative toolkit — (ACS CAN magnet, tools & instructions for

taking action)

• Membership card

• Access to “Members Only” content on www.acscan.org

• Monthly newsletter with “Members Only” premium content

Leader’s Circle — $250 to $499 (all of the above, plus)

ACS CAN tote bag

• Acknowledgement in the annual Advocacy Accomplishments report

Hero’s Circle — $500 to $999 (all of the above, plus)

• Hero’s Circle ACS CAN lapel pin

Champion’s Circle — $1,000 to $2,999 (all of the above, plus)

• Champion’s Circle ACS CAN lapel pin

President’s Circle — $3,000 to $9,999 (all of the above, plus)

• President’s Circle ACS CAN lapel pin

• Monthly President’s Circle conference call

• Sneak preview of upcoming advertising campaigns

• Invitation to the exclusive two-day “Inside DC” President’s Circle trip

• Name on the national donor plaque at ACS CAN headquarters


Recruitment “Elevator Speech”

ACS CAN was created by the American Cancer Society to engage our elected

officials in the war against cancer. With sounder public policies, such as

increased investment in research, smoke-free laws, higher tobacco taxes, and

insurance coverage for every American, we can accelerate our progress and

see the day when cancer is a disease you can live with rather than die from.

If you truly care about eradicating cancer and you want to be part of an

organization that gets results, you should join ACS CAN. Here are just a

few of our accomplishments:

In RESEARCH, ACS CAN led the fight to increase the federal government’s

investment by billions of dollars for the National Cancer Institute (NCI)

in the last few years. Our newest goal is to ensure that President Obama

keeps his promise to double the NCI’s research budget in the next five

years and we need your help to make that promise a reality.

In TOBACCO, ACS CAN led the fight to make 35 of our 50 states smoke-free.

But there is no time to rest – our goal is a smoke-free nation. This year,

we spearheaded the successful effort to raise the federal tobacco tax by

62 cents. This increase alone will prevent 900,000 Americans from dying

prematurely and keep 1.9 million kids from ever starting to smoke.

In other areas of PREVENTION, ACS CAN was recognized by The New

York Times for our successful 2006 campaign that stopped the U.S. Senate

from rolling back guaranteed insurance coverage for mammograms

and colonoscopies.

Right now, ACS CAN is spearheading a patient-led effort to ensure that all

Americans have access to quality, affordable healthcare. Far too many

Americans are either uninsured or underinsured when they face a cancer

diagnosis. It’s hard enough to fight cancer without also having to fight for

the care you need.

We’ve built the largest grassroots network of people like you affected by

cancer and have given them the tools they need to be successful citizen

advocates. When you join ACS CAN, you are joining a cancer-fighting

movement of people who are truly organized to get lawmakers at all levels

of government to pay attention to our priorities and to develop sound

public policy.

At ACS CAN, we believe if one person can battle cancer, a nation can rise

up and defeat it. Please join us by becoming a member of ACS CAN.

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Recruitment Quick Facts!

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What is ACS CAN

ACS CAN is the force multiplier that was

specifically created to help advance the

ACS mission through advocacy.

ACS CAN is a movement of survivors, caregivers,

and people who care about cancer

and are committed to working to make the

fight against cancer a top national priority.

• Through ACS CAN, ordinary people can

achieve extraordinary results in the fight

against cancer.

ACS CAN holds our elected officials accountable for their actions by

producing voter guides.

ACS CAN and Research — The Millions Versus the Billions

ACS is the second-largest funder of cancer research.

• The number one funder is the federal government.

ACS CAN lobbies the federal government to make sure that our tax

dollars are spent on cancer research funding.

• Funding for the National Cancer Institute has been flat for the past

five years, but just last year, ACS CAN was able to help secure $1.2 billion

in new funding for NCI, thanks to more than 4,700 email and countless

phone calls from our member advocates.

ACS CAN and Early Detection

ACS CAN drove the effort in 2007 to reauthorize the CDC’s National

Breast and Cervical Cancer Early Detection Program.

• Since 1991, more than 7.2 million women have been screened. But right now,

the program reaches fewer than one in five eligible women aged 50 to 64.

ACS CAN partners with Making Strides to continue the fight for funding.

In 2008, we launched the “mirror campaign” and sent sixty thousand

petitions to Congress to ask for more funding for this important program.

ACS CAN is also working to create a similar federal program to cover

colon cancer screening.


ACS CAN and Tobacco

ACS CAN has been leading the fight to have the Food and Drug

Administration regulate tobacco as a drug. This year, this legislation

was signed into law.

ACS CAN won the fight to increase the federal tobacco tax to 62 cents,

the largest single increase ever.

• This increase will mean a 4 percent decrease in overall cigarette

consumption and 1.9 million children will not start smoking.

ACS CAN and Smoke-free — Saving Lives

• More than 70 percent of the U.S. population is covered by smoke-free laws.

• 35 states, plus the District of Columbia and Puerto Rico, have these laws.

• In 2009, ACS CAN funded seven smoke-free campaigns out of the 17

campaigns being conducted nationwide.

ACS CAN and Health Care Reform

• Access to quality affordable health care is crucial in the fight

against cancer.

ACS research has proven that uninsured Americans have their cancer

diagnosed at a later stage, when cancers are more deadly.

ACS CAN sought to improve access to quality care for all Americans,

to realize a future where cancer is no longer a major health issue.

ACS CAN continually looked at the legislation through the “cancer

lens” and made decisions about which provisions of the legislation to

support based on how it would

benefit someone with cancer.

ACS CAN is committed to be a

visible leader in the ongoing health

care dialogue

ACS CAN has a history of strong

grassroots action to protect cancer

patients. In 2006, ACS CAN

mobilized more than 100,000 people

to defeat Senate Bill 1955, which would

have gutted state laws guaranteeing

coverage for mammograms.

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Recruitment: Pitch Perfect

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ACS CAN is ordinary people using extraordinary power to make cancer a

top national priority.

Who are these ordinary people

• People who donate to the American Cancer Society

• People who participate in Relay For Life

• Medical providers and researchers

• Cancer survivors

• Friends and family members

• Caregivers

• People who want to make our government act on their most important

issue — cancer

What is extraordinary power

• Making government work for us

• Elected officials representing us

• Telling elected officials cancer must be a top national priority and

having our voices heard

Why do people join Because you…

• IMPACT — tell them what ACS CAN is trying to achieve.

• INSPIRE — tell them your story.

• INFORM — tell them what ACS CAN has achieved and is working

to achieve.

• INCLUDE — tell them that we need their voices and thousands of

Americans like them to be heard and make a difference.

• INTERACT — tell them about the ACS CAN Web site and social networking

groups so they can stay up to date with the latest information.

Steps to remember:

1. Make a personal connection.

2. Assess their areas of interest.

3. Start your pitch with your advocacy story and then broaden the

conversation to talk about ACS CAN goals and impact.

4. Ask for a specific membership level.

5. Shhh… now listen, don’t speak and wait for their answer.

6. Thank them for their commitment and encourage them to visit

acscan.org today.


Recruitment: Pitch Practice

Find someone with whom you can practice your ACS CAN talking points.

Make sure you are familiar enough with the information to answer the

following questions if a friend, family member or Relay For Life participant

were to ask you:

• What is ACS CAN

• What can ACS CAN do that the American Cancer Society cannot do

• Why is ACS CAN necessary

• Why should I become a member

• What issues is ACS CAN working on

• What kinds of things can ACS CAN accomplish

Recruitment: Sample Scripts

ACS CAN Membership Recruitment Sample Script 1

Thank you for this opportunity to share a little bit about how you can fight

back against cancer. As Relayers, there are many ways we can Fight Back, one

way is through advocacy. First, let me tell you a little about how I Fight Back,

then I’ll give some information about how you can get involved in the fight…

[Briefly share personal story and lead into why/how you got involved in

advocacy.]

That’s my personal story and I know there are so many more out there

just like me.

Now, let me tell you a little bit about a milestone in the American Cancer

Society family. Its affiliate, the American Cancer Society Cancer Action

Network or ACS CAN, is celebrating its 10 year anniversary!

ACS CAN was created because of the strong need for cancer patients,

survivors and caregivers to have a voice with lawmakers. In September

2001, ACS CAN was created and its mission to encourage lawmakers and

candidates to support laws and policies that will make cancer a top national

priority was established.

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14

Over the last 10 years, ACS CAN and its members have been successful in

advocating for many issues, such as:

• Doubling funding for cancer research,

• Smoke-free laws in 35 states in addition to the District of Columbia,

• Assuring that the Food and Drug Administration has authority to

regulate tobacco products and the marketing of those products,

ensuring that they don’t market to our youth, and

• Health care protections all Americans need to prevent and fight cancer.

In September 2011, ACS CAN will celebrate its 10th anniversary in a big

way – a way that will mark another milestone and set a tone for a fierce

fight and even more successes in the next ten years.

I am asking all of you, volunteers, staff and those in the general public to

take action. We need more petitions signed, more research, more funding,

more HOPE and we need you to be in this fight too.

We need to strengthen our voice by doubling our membership of ACS

CAN, save more lives by doubling the funding for cancer research, and

doubling our hope to beat cancer.

Never has ACS CAN doubled its members in a year but what better way

to celebrate 10 years than by sharing the celebration with twice as many

advocates from across the country!

Our Celebrate with Action legislative campaign will be focused on urging

Congress to double cancer research funding, once again. In the past few

years, research has not kept up with medical inflation, which means that

current research on the cusp of breakthroughs will be left unseen and

undiscovered.

More research means more lives saved and that will be the theme of the

events held in communities throughout the country.

ACS CAN unites and empowers people just like you and me – cancer patients,

survivors, caregivers and their families. It gives us the power we need to

make lawmakers and candidates pay attention.


Become a member or renew your membership to ACS CAN and you will

help us save lives and make a difference in this fight. When you join ACS

CAN, you are strengthening this movement and bringing more voices to

elected officials that cancer must be a national priority.

You have the power to help pass legislation that will help fund more research

so we can find new treatments, screen more people so cancers can be

caught earlier, and prevent cancers from occurring in the first place.

Membership is just $10. For a $20 membership, you will also receive this

premium membership lapel pin so you can help spread the word of ACS

CAN in your community.

And just as we light our luminaria to honor and remember loved ones,

we can ignite the power of a tremendous grassroots movement that will

change the course of cancer and ultimately save lives. We can do that with

ACS CAN – we just need your help.

If one person can battle cancer, a nation can defeat it and America CAN

make cancer history.

Join me today by becoming a member of ACS CAN and help save more

lives by doubling the funding for cancer research, and doubling our hope

to beat cancer!

ACS CAN Membership Recruitment Sample Script 2

For over 25 years, the American Cancer Society Relay For Life has been

Celebrating HOPE. People have been drawing on the strength of the Relay

community to fight back against cancer.

The Relay movement has been there for us to celebrate survivorship,

remember those we’ve lost, and give us hope for an end to this disease. A

movement that recognizes we must act if we want to defeat cancer. We

must make cancer a national priority.

Not just for those folks the disease touches personally. Not just for the

families and the caregivers. But we need to make cancer a national priority

for the people we elect to make our laws and set policies.

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16

So just as the Relay movement has given and continues to give a voice to

so many touched by cancer, there is another movement that carries these

voices to the halls of government.

What kind of movement A nationwide grassroots movement that carries

the strong voice of the cancer community, and will put cancer at the top

of the nation’s agenda.

A movement organized, united, and relentless in pursuit of its mission to

defeat cancer.

The American Cancer Society Cancer Action Network – better known as

ACS CAN – is that movement. And that movement needs YOU each of YOU.

This year is a very special year for ACS CAN, is celebrating its 10 year

anniversary!

Yes, 10 years ago ACS CAN was established because of the strong need for

cancer patients, survivors and caregivers to have a voice with lawmakers.

September 2001 our mission was established – to encourage lawmakers and

candidates to support laws and policies to make cancer a top national priority.


Over the last 10 years, ACS CAN and its members have been successful in

advocating for many issues, such as:

• Doubling funding for cancer research,

• Smoke-free laws in 35 states in addition to the District of Columbia,

• Assuring that the Food and Drug Administration has authority to

regulate tobacco products and the marketing of those products,

ensuring that they don’t market to our youth, and

• Health care protections all Americans need to prevent and fight cancer.

In September 2011, ACS CAN will celebrate its 10th anniversary in a big

way – a way that will mark another milestone and set a tone for a fierce

fight and even more successes in the next ten years.

I am asking all of you, volunteers, staff and those in the general public to

take action. We need more petitions signed, more research, more funding,

more HOPE and we need you to be in this fight too.

We need to strengthen our voice by doubling our membership of ACS

CAN, save more lives by doubling the funding for cancer research, and

doubling our hope to beat cancer.

Never has ACS CAN doubled its members in a year, but what better way

to Celebrate 10 years than by sharing the celebration with twice as many

advocates from across the country!

Our Celebrate with Action legislative campaign will be focused on urging

Congress to double cancer research funding, once again. In the past

few years, research has not kept up with medical inflation, which means

that current research on the cusp of breakthroughs will be left unseen and

undiscovered.

More research means more lives saved and that will be the theme of the

events held in communities throughout the country.

ACS CAN unites and empowers people just like you and me – cancer patients,

survivors, caregivers and their families. It gives us the power we need to

make lawmakers and candidates pay attention.

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18

[Briefly share personal story and lead into why/how you got involved in

advocacy.]

That’s my personal story and I know there are so many more out there

just like me so I am asking each of you to join me…

… become a member or renew your membership to ACS CAN and you

will help save lives and make a difference in this fight. When you join ACS

CAN, you are strengthening this movement and bringing more voices to

elected officials that cancer must be a national priority.

You have the power to help pass legislation that will help fund more

research so we can find new treatments, screen more people so cancers

can be caught earlier, and prevent cancers from occurring in the first

place. Membership is just $10. For a $20 membership, you will also receive

this premium membership lapel pin so you can help spread the word of

ACS CAN in your community.

And just as we light our luminaria to honor and remember loved ones,

we can ignite the power of a tremendous grassroots movement that will

change the course of cancer and ultimately save lives. We can do that with

ACS CAN – we just need your help.

If one person can battle cancer, a nation can defeat it and America CAN

make cancer history.

Join me today by becoming a member of ACS CAN and help save more

lives by doubling the funding for cancer research, and doubling our hope

to beat cancer.

Resources

On-Line Resources

www.acscan.org/relay

This is a page where Relay For Life participants can go to find additional

resources, such as tool kits and campaign information, and to take action

and share their activities with other volunteers.


www.acscan.org

Visit this site for more information on the Federal and State Campaigns in

which ACS CAN is involved. Click on the Resources tab to download additional

tools such as the ACS CAN Recruitment Kit and ACS CAN Answer Book.

www.relayforlife.org/relay/tr

This page provides training materials and resources on different skills

useful for those participating in Relay For Life events that can be applied to

advocacy, leadership, events, and recruitment development.

This page allows you to access the Relay Advocacy Chair training module.

This on-line training is approximately 20 minutes and should give new

and seasoned Chairs an understanding of their role and resources.

Text “Fight Back” to 73585

To receive the most up to date information on cancer related issues simply

text “Relay” to 73585. Standard text messaging fees do apply.

Facebook, MySpace, Twitter

Join one or all of these social networking tools and learn what other ACS CAN

friends are doing, thinking, and talking about. Support causes and learn

the most up-to-date news and information about cancer-related issues

with a click of a mouse!

I CAN Page

Create your own I CAN page and you will be able to . . .

• Tell your personal story

• Help create a smoke-free community in your area

• Urge Congress to increase funding for cancer research

• Help make sure all women can get mammograms

• Ask your friends and family to take action

• Recruit new members for ACS CAN

• Be part of the grassroots movement that is sweeping the country . . .

ONLINE!

Remember to visit www.acscan.org/icanpages to create your own I CAN

page today!

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I CAN Page Set Up: Everything You Need to Know About Creating

Your Personal I CAN Page

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Many people think fundraising for ACS CAN is a tricky and complicated

process. However, using an I CAN page can make the process a whole lot

easier. With a few simple steps, you can stay in contact with those you

think might be interested in ACS CAN, manage your donations and keep

your friends and family updated on what our elected officials are doing in

the fight against cancer.

Step 1: Set Up

To begin fundraising for ACS CAN with your I CAN page, ask your staff

partner for the I CAN page instruction manual and set up your page. You’ll

need to create an account and a Web page. Template text is included, but

adding personalization will really help set your page apart from the rest.

It’s a great idea to add your personal story to this page so your potential

donors know exactly why you are raising money for ACS CAN.

Step 2: Send

Once your new I CAN page is set up, it’s time to draw people to your site

because, unfortunately, people aren’t going to visit it without you contacting

them first. Send messages to the people in your life you think would be

interested in ACS CAN. Instructions on how to create your email messages

and upload your address book are included in the manual mentioned

above. Remember to personalize and send these out regularly!

Step 3: Stay Connected

The last thing you need to do to really maximize the fundraising power of the

I CAN page is to stay connected with your contacts through your I CAN page.

For example, did you just hear about a new ad that ACS CAN is using

Update your page with a picture or a link to the ad. Then you can send out a

new email giving people an overview of what the ad will accomplish and ask

them to donate so ACS CAN will be able to create more ads and influence

more legislators to make the fight against cancer a priority.

Visit www.acscan.org/icanpages today!


Accomplishments

Accomplishments


Funding for Cancer Research

Accomplishments

Fighting for funding for cancer research on the federal level is one of the

most important things ACS CAN can do to help eliminate cancer. The

federal government spends billions on cancer research every year, but in

the last few years, funding levels have not kept up with medical inflation.

We have made some progress in the last few years and we will continue to

ask members of ACS CAN to urge Congress to do everything they can to

fund cancer research so all Americans have access to better screenings,

treatment and prevention methods.

Research Funding Accomplishments:

• After five years of flat or reduced federal funding for medical research,

ACS CAN triumphed in getting the nation’s investment in biomedical

research back on track with passage in February of the American

Recovery and Reinvestment Act of 2009 (ARRA). American Recovery

and Reinvestment Act provided $10.4 billion to the National Institutes

of Health (NIH), including $1.25 billion for cancer research over the

NIH annual federal appropriation. ARRA also made a significant

commitment to public health programs, with $650 million allocated

toward prevention and community-based wellness initiatives, such as

tobacco cessation.

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ACS CAN was one of the first organizations to advocate strenuously

for the inclusion of research and prevention funding in the American

Recovery and Reinvestment Act. ACS CAN volunteers persuaded 10

key senators, whose support was crucial to final passage, to vote in

favor of the bill.

ACS CAN continues to be the driving force behind the One Voice

Against Cancer (OVAC) coalition, which advocates for increased

funding for the NIH, National Cancer Institute, National Center on

Minority Health and Health Disparities, Centers for Disease Control

and Prevention (CDC), and the Food and Drug Administration (FDA).

• A few weeks after American Recovery and Reinvestment Act passed,

ACS CAN and our coalition partners were victorious when Congress

completed work on the fiscal year 2009 (FY09) budget, which included

a nearly $1 billion increase in funding for the NIH for FY09.

ACS CAN and our coalition partners persuaded Congress to approve

nearly $5.5 billion for cancer research and prevention programs in the

fiscal year 2010 federal budget, which provides an important down

payment on the president’s goal of doubling cancer research funding

over the next eight years.

22


Tobacco Control and Prevention

ACS CAN has had many victories in the area of tobacco control. Because

two thirds of all cancer deaths are smoking-related, this is and will always

be a big priority for ACS CAN. There are several pieces of focus areas that

are proven to help decrease tobacco use – we have made great strides on

issues that follow.

Smoke-free Legislation at the State, County and City Level

In effect as of July 5, 2010

Washington

Montana

North Dakota

Vermont

Maine

Oregon

Minnesota

Idaho

Wyoming

South Dakota

Wisconsin

Michigan

New York

New Hampshire

Massachusetts

Rhode Island

Connecticut

California

Nevada

Utah

Colorado

Nebraska

Kansas

Iowa

Missouri

Illinois

Indiana

Ohio

West

Virginia

Kentucky

Pennsylvania

Virginia

New Jersey

Delaware

Maryland

Vermont

District of Columbia

Maine

Arizona

New Mexico

Oklahoma

Arkansas

Tennessee

North Carolina

South

Carolina

Alabama

Georgia

Alaska

Texas

Louisiana

Mississippi

Pennsylvania

Florida

Rhode Island

Connecticut

New York

New Jersey

Hawaii

Delaware

Maryland

Locality Type

State Law Type

Guam

Puerto Rico

How Do You Measure Up

County has passed smoke-free laws

100 percent smoke-free in workplaces,* restaurants,** and bars

City has passed smoke-free laws

100 percent smoke-free in one or two of the above

No 100 percent smoke-free state law

*Includes both public and private non-hospitality workplaces, including, but not limited to, offices, factories, and warehouses.

**Includes any attached bar in the restaurant.

The following state law has been enacted but is not yet in effect: South Dakota enacted a 100 percent smoke-free

b d i f ili i l h h d l d i ff J l 1 2009 b h b d d b

Smoke-Free States Accomplishments:

As part of a national effort called “Red to Green”, ACS CAN has been

working to help pass laws that will make all states smoke free in all

workplaces, restaurants and bars.

• This past year, three states – Maine, Montana, Vermont - implemented

statewide smoke-free laws expanding coverage to all workplaces,

including restaurants and bars. Seven states – Kansas, Maine, Michigan,

North Carolina, South Dakota, Vermont, Wisconsin – passed strong

statewide smoke-free laws.

23


• Thirty-one states, the District of Columbia, and Puerto Rico now

have smoke-free laws covering 100 percent of all workplaces and/or

restaurants and/or bars.

24

• Smoke-free workplace and/or bar and/or restaurant laws now cover

more than seventy percent of the U.S. population.

Raising Tobacco Taxes Accomplishments:

Raising the tobacco tax is one of the best ways to prevent youth from

starting to smoke. ACS CAN has been successful on both the state and

federal levels in campaigns to significantly raise tobacco taxes.

ACS CAN helped lead a successful effort to secure a 62-cent increase

in the federal tobacco tax to pay for expansion of the State Children’s

Health Insurance Program.

• Fourteen states plus the District of Columbia increased cigarette taxes.

• New York passed the highest tax in the nation at $4.00 per pack.

• Two states – Rhode Island and Connecticut - adopted tax increases

in 2009 that put the total tax at $3.00 per pack or higher.

• At $3.46 per pack, Rhode Island now

has the nation’s highest cigarette tax.

• Fourteen states plus the District

of Columbia have state cigarette

taxes of $2.00 or more.

• The average state tax on a pack

of cigarettes is $1.34, up from

$1.19 a year ago.

• Since 2002, 46 states, the District

of Columbia, and several U.S.

territories, have raised their cigarette

taxes more than 95 times.


FDA Regulation over Tobacco Products:

After a decade-long campaign, ACS CAN’s fight to empower the FDA with

the authority to regulate the manufacture, marketing and sale of tobacco

products came to a triumphant conclusion.

This legislation will do a lot to prevent our youth from smoking and will

ensure consumers are not misled by the tobacco industry. The following

are major provisions of this legislation:

• Bans candy- and fruit-flavored cigarettes that appeal primarily to children

• Requires disclosure of product ingredients and additives, including

poisons and carcinogens to the FDA for the first time.

• Prohibits outdoor advertising near schools and playgrounds

• Advertising in publications with high youth readership limited to

black and white text.

• Requires larger, graphic, and more effective warning labels covering

50 percent of the front and back of cigarette packaging

• Misleading terms,

including “light”,

“low” and “mild” are

no longer permitted

to describe tobacco

products and the

industry is also barred

from using health

claims to describe

a product as less

harmful unless the

FDA finds the claims

to be scientifically

valid.

25


Prevention and Early Detection

26

Breast Cancer Accomplishments:

ACS CAN strongly supported

an amendment to

the U.S. Senate health care

reform bill guaranteeing

women access to lifesaving

cancer screenings

such as mammography

and Pap tests. The

amendment passed with

bipartisan support.

• In a year in which states faced extraordinary economic pressures,

ACS CAN and Society Divisions were largely able to protect or stave

off deep cuts to breast and cervical cancer screening and treatment

programs. Alabama and Indiana were able to change eligibility

requirements so more women could be screened.

ACS CAN petitioned the Centers for Medicare & Medicaid Services to

issue guidance that would help prevent states from reducing their

contribution to the National Breast and Cervical Cancer Early Detection

Program and provide many low-income women with continued access

to lifesaving cancer screenings.

ACS CAN successfully negotiated a more effective breast cancer

education and outreach bill (the EARLY Act) for younger women.

ACS CAN and the Society helped clarify the importance of routine

mammograms starting at age 40 following revised recommendations

from the U.S. Preventive Services Task Force.

ACS CAN’s group “Ensure That ALL Women Have Access to

Mammograms” reached nearly 19,000 fans on the social media tool

Facebook, making it the largest of ACS CAN’s Facebook causes.


Colon Cancer Accomplishments:

• Thanks to ACS CAN volunteers’ many years of advocating for increased

funding, the CDC in 2009 had sufficient resources to launch a robust

colorectal cancer screening program. With $39 million granted to 26

states and tribes nationwide, the program supports population-based

screening efforts and provides early detection tests to low-income

adults aged 50–64 years who are underinsured or uninsured when no

other insurance is available.

• Vermont became the 26th state to enact legislation requiring health

insurance plans to provide coverage for the full range of colorectal

cancer screenings.

ACS CAN built congressional support for the Colorectal Cancer

Prevention, Early Detection and Treatment Act, which would create a

national community-based program for colorectal cancer screening

and treatment based on lessons learned from the National Breast and

Cervical Cancer Early Detection Program.

• At ACS CAN’s behest, the U.S. House of Representatives approved a

resolution commemorating the 10th anniversary of Congress designating

March as National Colorectal Cancer Awareness Month, thereby

providing a national platform to educate the country and increase

awareness about colorectal cancer and the importance of screening.

• When Medicare officials

considered rejecting coverage

of virtual colonoscopy

to millions of Medicare

beneficiaries, ACS CAN

intervened and provided

evidence of the test’s lifesaving

capabilities. Virtual

colonoscopy was added to

Society guidelines in 2008

as an additional screening

option.

27


Health Care Reform Accomplishments:

28

Our nation is making progress in the fight against cancer. Two-thirds of

cancer deaths are preventable. Scientific breakthroughs are leading to

better screening tests, treatments, and prevention methods. Yet, millions

of Americans are not benefiting. Sky high out-of-pocket costs prompt

thousands of patients to skip tests, postpone treatments, or stop receiving

care. Meanwhile, many patients and survivors are either denied coverage

or charged excessively for insurance because cancer is considered a

pre-existing condition.

Holes in the nation’s current system contribute to needless cancer

suffering and death. To meet the Society’s 2015 goals of reducing cancer

incidence and mortality, these holes must be repaired. In 2006, the Society’s

National Board of Directors recognized that the status quo is unacceptable

and that fundamental change in the health care system is necessary to

achieve mission.

ACS CAN was charged with carrying out the legislative piece of access to

care – health care reform – to help ensure that Americans have access to

quality, affordable care. By seizing this opportunity, ACS CAN sought to

improve access to quality care for all Americans and realize a future where

cancer is no longer a major health issue. This effort focused on how the

legislation would impact cancer patients. Our staff and volunteers

continually looked at the legislation through the “cancer lens” and made

decisions about which provisions of the legislation to support based on

how it would benefit someone with cancer.

The following are some of the provisions that will benefit those facing cancer:

• Increase the emphasis on disease prevention, such as by reducing or

eliminating out-of-pocket costs for lifesaving cancer screenings,

• Guarantee all Americans access to quality, affordable health care,

regardless of whether one has a pre-existing health condition, and

• Emphasize patients’ quality of life, such as by ensuring access to

treatment for pain.


Calendar

Calendar


January

State of the Union Address

& Planning Ahead

Begin to plan the 2011 goals for your Relay For

Life event and the activities you can plan to

achieve them. For example, sharing ACS CAN

accomplishments and recruiting members during

committee meetings, team captain meetings, at

kick-off and during the event.

Each January, the president makes the annual

State of the Union (SOTU) address to the nation.

During this address, the president’s legislative

priorities are laid out to Congress and the

nation. ACS CAN volunteers can take part

by hosting a State of the Union Watch Party

to see if the president mentions cancer or

any of our other legislative priorities during

the speech. Hold a State of the Union

Watch Party with Relay/Advocacy chairs

in your congressional district and play

the fundraising SOTU bingo game as

you watch. Visit acscan.org for tools

for this event.

Send a New Year’s card to key state

legislators and state legislative

champions in your district

thanking them for their support

and reminding them that you

are a resource during the session

on issues that affect cancer

patients.

Text FIGHT BACK

to 73585.

acscan.org


I Am a

FIGHTER.

I joined ACS CAN to fight for

increased research funding.

January

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

1

Saturday

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23 24

30 31

25

26

27

28

29


February

President’s Day Recess & Valentine’s Day

Start working with your Relay committee

chairs and staff partner to ensure you have

what they need for team captain meetings. Start

deciding if you are inviting federal, state and

local elected officials to your Relay For Life

events. Be sure to visit acscan.org/relay for legal

guidance when contacting elected officials

during an election year!

30

Congress typically celebrates President’s Day

with a congressional recess. During recess,

members of Congress will return home to

listen to constituents and hear their

concerns. Contact your advocacy staff

partner to find meetings in your area. A

face-to-face meeting is one of the most

effective ways to encourage lawmakers

to support our legislative priorities.

Deliver Valentine’s Day cards to

elected officials. This is another

opportunity to bring cancer issues

to the minds of our elected officials.

ACS CAN will provide a specific

legislative message for the cards,

but sharing your personal story

will be the most effective way

to persuade lawmakers. Visit

www.acscan.org/relay to learn

more about current campaigns.

Text FIGHT BACK

to 73585.

acscan.org


We Are

SURVIVORS.

Join the ACS CAN movement to

FIGHT BACK for all cancer patients.

February

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28


March

Colon Cancer Awareness Month

Help ensure that all Americans have access

to lifesaving colon cancer screenings. Visit

www.acscan.org to get involved in campaigns to

fight colon cancer.

32

March is Colon Cancer Awareness Month, and

this is a good time to let elected officials know

that they have a role in fighting colon cancer.

Visit the www.acscan.org Web site to learn

more about our campaign to fight colon cancer

and what you can do to take action.

If the Daffodil Days campaign is an activity

your state participates in, work with your

staff partner to order and deliver daffodils

to your elected leaders. Be sure to include

a personal note and information about

doubling funding for cancer research.

Text FIGHT BACK

to 73585.

acscan.org


I am a

RELAYER.

I joined ACS CAN to have a

stronger voice with lawmakers.

March

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31


April

Spring Recess & National Minority

Cancer Awareness Week

Join ACS CAN on line today at

www.acscan.org/relay. When you register on

line you’ll get customized information tailored

to your interests and location, and you can save

time with auto-populating forms that may it

easy to take action and donate to ACS CAN.

34

Participate in a congressional spring recess

event. Contact your local advocacy staff partner

to find out what the focus is for this upcoming

recess and how you can get involved.

Take part in National Minority Cancer

Awareness Week. This is a perfect

opportunity to highlight the need to

reduce health disparities among minority

groups. Find out more about ACS

CAN’s work to improve access to

health at acscan.org/healthcare.

We are celebrating ACS CAN's tenth

year. Ask your Relay community to

Save the Date for Celebrate with

Action events near your community.

Work with your staff partner

to learn more.

Text FIGHT BACK

to 73585.

acscan.org


We Are

CAREGIVERS.

We joined ACS CAN to make

a difference for our loved ones.

April

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30


May

Mother’s Day & Memorial Day Recess

Send a special Mother’s Day message to the

special ladies in your life; encourage them to

join ACS CAN in the fight against breast cancer.

ACS CAN is fighting cancer by working to

ensure that uninsured and underinsured women

have access to lifesaving breast and cervical cancer

screenings.

36

Hand out the National Breast and Cervical

Cancer Early Detection Program (NBCCEDP)

fact sheet at a Relay For Life meeting. The

federal government has allocated only

enough funding for fewer than one in five

eligible women to get screened for breast

and cervical cancers. What about the

other four We CAN change the odds if

Relay For Life participants take action

on this issue.

Participate in Memorial Day congressional

recess events. Contact your

advocacy staff partner to find out

when meetings are being scheduled

in your area. A face-to-face meeting

is one of the most effective ways to

encourage lawmakers to support

legislative priorities.

Text FIGHT BACK

to 73585.

acscan.org


I Am a

MOM.

I joined ACS CAN with the hope that

my children won’t have to face cancer.

May

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31


June

National Cancer Survivors Month

Help celebrate the 11 million cancer survivors

in this country. Honor all survivors by calling

your member of Congress and urging them to

support more funding for cancer research,

National Institute of Health, and the National

Cancer Institute.

38

Plan for the advocacy and ACS CAN recruitment

activities at your local Relay For Life event.

Contact your advocacy staff partner regarding

materials and additional resources that

might be available to you.

Remind your fellow Relayers to Save the

Date for Celebrate with Action events near

your community. ACS CAN is celebrating

its tenth year and the support of Relayers

in these events is critical.

Text FIGHT BACK

to 73585.

acscan.org


I Am a

DAD.

I joined ACS CAN to see my

kids live in a smoke-free world.

June

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30


July

July Recess

Participate in a Forth of July congressional

recess visit. Contact your local advocacy staff

partner to find out when meetings are being

scheduled in your area.

40

Take time to write a letter to the editor of your

local newspaper urging lawmakers to do their

part in supporting ACS CAN’s legislative

agenda. To find out more and get the latest

up-to-date information, visit www.acscan.org!

Send a reminder to Relay participants about

the Celebrate with Action event near your

community. Let them know our goal is to

celebrate ACS CANs tenth year by urging

Congress to Double the Research so we

can Double the Hope.

Text FIGHT BACK

to 73585.

acscan.org


We are

LIVING

PROOF.

We joined ACS CAN to

help others fighting cancer.

July

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

31

25

26

27

28

29

30


August

Summer Congressional Recess

Even though your Relay For Life event might be

over for this year, getting involved in advocacy

campaigns is a great way to FIGHT BACK against

cancer. To find out the latest ways ACS CAN is

making cancer a top national priority and how you

can get involved, visit www.acscan.org/relay.

42

Spend this month working with your

Relay/Advocacy chairs and staff partners to

deliver messages, petitions, and personal stories

to district congressional offices. Coordinate

with your Media Chair if there are stories

that would be suitable for media interest.

Send out details of the Celebrate with

Action event near your community.

Organize car pools or caravans if the

event isn’t in your back yard! Celebrate

ACS CAN’s tenth year by making

your voice heard.

Text FIGHT BACK

to 73585.

acscan.org


I Am a

SURVIVOR.

I’ve had more birthdays

because of research funding

ACS CAN fought to secure.

August

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31


September

ACS CAN Membership Recruitment Month

Join ACS CAN by visiting www.acscan.org/relay.

Tell your friends and family to log on to learn

about the latest ACS CAN and Relay For Life

campaigns and join the movement to make cancer

a top national priority!

As Relay For Life Summits are being planned this

fall, work with your staff partners to include

ACS CAN recruitment and advocacy activities.

44

Help us double ACS CAN membership by

asking Relayers to join ACS CAN and ask a

friend to join.

Join ACS CAN at an event in a community

near you to celebrate our tenth

anniversary. Celebrate with Action events

will be held across the country to urge

Congress to Double the Research.

Text FIGHT BACK

to 73585.

acscan.org


I’m Going

to Make a

DIFFERENCE.

By joining ACS CAN when I grow up.

September

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30


October

Breast Cancer Awareness Month

October is Breast Cancer Awareness Month.

Visit www.acscan.org/makingstrides. This Web

page will have information that explains how

you can take action to urge Congress to increase

funding for research. Increasing funding for

research will improve screening, treatment and

patient care for breast cancer.

46

Take part in Breast Cancer Awareness Month

by sending a letter or making a phone call to

your elected leaders. Urge them to support

the National Breast and Cervical Cancer

Early Detection Program (NBCCEDP).

Currently, there is only funding for fewer

than one in five eligible women to receive

lifesaving breast and cervical cancer

screenings.

Ask Congress to use the Power of the

Purse to increase funding for cancer

research. Find out how by visiting

acscan.org/makingstrides.

Text FIGHT BACK

to 73585.

acscan.org


I Am a

SURVIVOR.

I joined the ACS CAN

movement to ensure screenings

that all women deserve.

October

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

1

Saturday

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23 24

30 31

25

26

27

28

29


November

2010 Election & the Great

American Smokeout

Get active in an anti-tobacco campaign. To find

out how ACS CAN is fighting tobacco in your

area, visit www.acscan.org and click the link for

state advocacy campaigns.

Participate in a media event for the Great

American Smokeout. Contact your local staff

partner to find out if your community is hosting

a media event to bring attention to important

smoking-related issues.

48

Let fellow Relay For Life participants know

everything ACS CAN is doing to protect

people from secondhand smoke with

smoke-free laws. Visit www.acscan.org

for more information.

Find out how your state measures up on

tobacco control and prevention issues

by visiting acscan.org/smokefree.

Text FIGHT BACK

to 73585.

acscan.org


We Are

INVOLVED

TEENS.

We support ACS CAN efforts to protect

us from the marketing of Big Tobacco.

November

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30


December

Holiday Season & Celebrate Success

Host a holiday party with your elected officials

to educate them on important issues facing the

cancer community. Work with your advocacy

staff partner to find out if you can help organize

this type of event.

With the end of the year, it’s time to celebrate

our victories and prepare for the next year of

success. Visit your local elected officials’ offices

and give them holiday cards, thanking them

for their support, as well as providing a

“wish list” of cancer priorities that you

want them to accomplish in the new year.

50

Participate in opportunities to highlight

the advocacy and Relay For Life successes

of the past year. Work with your advocacy

staff partner to find out if you can

help organize this type of event.

Text FIGHT BACK

to 73585.

acscan.org


We Are

VOLUNTEERS.

We joined ACS CAN to help ensure

all American’s have health care.

December

2011

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31


Notes

53


Notes

54


888-NOW-I-CAN

www.acscan.org/relay

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