Fall 2008 - Christie Digital Systems

christiedigital.com

Fall 2008 - Christie Digital Systems

kino•notes

E N T E R T A I N M E N T S O L U T I O N S W O R L D W I D E FALL 08

Gold performances

delivered at Beijing

Summer Games

Christie exclusive projector provider

for the opening and closing

ceremonies at the Olympics in Beijing

This past August, Christie delivered the most complicated,

ground-breaking visual design ever created in the history of the

Games. The three-and-a-half-hour opening ceremony centered

on the theme of “Civilization and Harmony.” The extravagant

performances were designed by renowned film director, Zhang

Yimou, and aimed to convey the “conception of harmony

from an international perspective.”

Christie projectors played pivotal role

in ceremonies

“This is the first time that we have used such a massive

number of projectors for the opening and closing ceremonies

—a combination of 147 Christie CP2000-ZX and Christie

Roadster S+20K models, with brightness levels up to 20,000

ANSI lumens,” noted Sha Xiaolan, chief lighting designer,

Olympics Opening and Closing Ceremony Committee. “Christie

projectors maintained their excellent performance and reliability

from day one of the rehearsal, right through to the live events.”

Story continues on page 2

ALSO IN THIS ISSUE

Historic 5000 th milestone 3

Russian digital cinema 4

Official TIFF sponsor 10

NASDAQ MarketSite

Video Wall Revitalized 11

Japan’s 1st fully

digital network

theatre

World Premiere

of Disney•Pixar's

Wall•E

Gateway Cineplex 10:

New upscale cinema

in Philippines

New R/C multiplex

in Reading, PA

transforms city

see page 5

see page 6

see page 8

see page 9


Gold performances delivered

at Beijing Summer Games

Story continues from page 1

“ Our commitment

to projection technology

innovation

has brought Christie

to the forefront of

some of the highest

profile events in

the world.”

2

Jack Kline

President and COO

Christie Digital Systems USA, Inc.

Both the opening

and closing performances

engaged 63

Christie CP2000-ZX

projectors—the

same models used

in cinemas around

the world—and 84

Christie Roadster

S+20K projectors.

The CP2000-ZX

projectors, used to

illuminate the oval

ring high above the center field, displayed images

on the world’s longest screen, measuring 500m

(1,604ft) long by 14m (46ft) high. The Christie

Roadster S+20K projectors were used primarily to

illuminate the giant globe—that took a year to

design, construct and install—and other events

occurring in the stadium. Utilizing advanced

Christie Twist TM edge blending software, the

images were all warped and edge blended to

produce a continuous seamless image.

“It is an extreme honor to be a part of the

world’s greatest sporting event and to project

stunning visuals for the ‘One World One Dream’

vision of the 2008 Beijing Games,” comments

Jack Kline, president and COO, Christie Digital

Systems USA, Inc. “Our commitment to projection

technology innovation has brought Christie to the

forefront of some of the highest profile events in

the world. Our passion is to deliver purpose-built

visual solutions to help our customers achieve

their unique goal of artistic expression.”

Crucial communication

and cooperation made

it all possible

Christie partnered with Beijing

Time Antaeus Media Tech. Co.,

Ltd., to provide the Christie

CP2000-ZX models for the

ceremonies. The unique performances

were the first-of-its-kind

and illustrated the flexibility of

Christie’s range of visual solutions.

According to the Chairman

of Antaeus Investment Group and President of

Time Anteaus Media Group, Zhang Bao Quan,

“The opening and closing ceremonies were a

combination of modern technology and human

effort.” When asked about his selection of

Christie digital projectors, he noted that, “After

much evaluation, Christie achieved the best

results. It won the competition with its technical

specifications, ease of maintenance, security and

safety capabilities, and last but not least, its costeffectiveness.”

Following the ceremonies, the projectors will be

deployed in theaters across China, as the country

continues to expand its conversion from film to digital.

Collaboration with High End Systems (HES) and

CuanBO for the fiber network, and Axon for the

servers, ensured input and output requirements

were met, as networking 147 projectors had never

been done before. Christie also worked with its

exclusive distributor for its fixed installation market

in China, Wincom Technology Development Co.,

Ltd.—one of Christie’s most valued and prominent

business products partner in China—to provide the

Christie Roadster S+20K projectors, the de facto

standard for rental/staging.

To ensure exceptional image quality for the live

events, Christie’s engineering team performed

extensive testing offsite to verify conformance

with all visual parameters set by the Games’

audio/visual committee.

In order to uphold the artistic integrity and

complex design elements for the show, the

projection technology needed to endure rugged

use, as well as high temperature and humidity

levels. The projectors were tested under extreme

temperature and humidity levels to ensure

optimal performance and reliability in the hot

and humid Beijing summer climate. The technical

team also spent more than two months onsite at

Story continues on last page


Christie surpasses historic

5,000 digital cinema milestone

Just three years after launching the world’s largest

digital cinema deployment plan, Christie signed a

record 5,692 contracts worldwide. This followed

the announcement that Christie’s flagship 2K

DLP Cinema ® projectors, used during the Beijing

Olympics and Paralympics were being readied for

their eventual installation in theatres throughout

China. The win strengthens Christie’s leadership

in China and further highlights its dominance in the

industry, where the company holds a commanding

80% share of all installations in the world.

Christie has more than 5,000 completed installations

worldwide, in countries that include North

and South America, Europe, South Africa, Australia

and Asia. With an additional 1,000 digital cinema

sites contracted and in progress, we’re looking

forward to maintaining a steady pace of installation

for years to come,” remarked Jack Kline,

president of Christie, U.S.A. “Surpassing the 5,000

milestone is a remarkable achievement, not only

for Christie, but for the cinema industry itself. In

2005, there were only a handful of installations in

the entire world and many people were doubtful

that the technology would ever succeed. Today, the

revolution is clearly here, and Christie is proud to

be the major player.”

A major force in digitizing

theatres worldwide

Kline noted that Christie digital cinema

contracts are marked by large-scale deployment

numbers, the first of which was the launch of

the largest deployment in history—the 4,000-

installation contract with AccessIT through the

groundbreaking Christie/AIX funding plan. This

agreement led to the first major exhibitor in

the U.S., Carmike Cinemas, with 2,300 screens,

to go “100% digital.”

Christie/AIX was a landmark achievement

for the industry,” recalled Bud Mayo, CEO,

AccessIT. “It provided the world with the first

viable economic model for the successful

deployment of digital cinema. It is recognized

today as having sparked the digital cinema

revolution, transforming the way the world goes

to the movies and receives its entertainment.”

The launch led to other major digital cinema

deployments for Christie, often marked by 100%

conversion of the contracted circuits. Among them:

- 400 screens for Arts Alliance Media (AAM), which

selected Christie as the exclusive 2K DLP Cinema ®

projector provider for French chain CGR Cinémas

(Circuit George Raymond). The agreement also

saw CGR Cinémas become the first European

cinema network to convert completely to digital

cinema exhibition.

- 193 screens for Cineplexx Kinobetriebe GmbH,

the largest cinema chain in Austria to digitize

100% of its circuit.

- 200 Christie DLP Cinema ® projectors as

part of an exclusive contract with Scrabble

Entertainment , launching India’s largest single

digital cinema deployment. This was an historic

development that finally brought the digital

cinema revolution to India.

- 100 Christie DLP Cinema ® projectors for the

Shanghai Film Group Corporation, which

selected Christie exclusively in the initial phase

of its growing nationwide plan to digitize its

United Circuit, located in China.

Christie continues to set

the pace of installation

In other parts of the world, such as Japan,

Christie digitized all ten screens for Shockiku’s

Shinjuku Piccadilly Cinema Complex (see story on

page 6). Christie was also part of Canada’s largest

Story continues on last page

Christie/AIX

was a landmark

achievement

for the industry.”

Bud Mayo

CEO

AccessIT

Christie projection systems have played a key role in the digital

cinema conversion momentum worldwide.

3


Digital cinema rolls out in Russia

Movie-goers sit back and enjoy digital

3D at the Illusium Multiplex.

4

With the number of digital cinema screens

expected to double by year’s end, Russia is

considered to become one of the most important

markets in Europe, and perhaps the biggest

market worldwide.

Christie’s VP of Entertainment Solutions, Craig

Sholder, responds to a series of questions posed

by our KinoNotes editor prior to KinoExpo, held in

St. Petersburg, Russia in mid-September.

What are your expectations for digital cinema’s

growth in Russia in the next few years

Craig: Digital cinema entered the picture just

about two years ago with the installation of the

first Christie digital projector. Now that the value

proposition of digital cinema is clear, especially

in the area of 3D, its adoption has accelerated

in 2008, with 100 new screens expected to be

digitized by the end of the year. We hope that

Christie will share significantly in that growth.

According to leading cinema industry analyst

Dodona Research, Russian box office is set to

more than double in the next five years, fueled

by the growing numbers of multiplex theaters,

which are showing up in shopping malls and

entertainment centers around the country.

What was the first installation

Craig: Christie participated in the first commercial

digital cinema installation in the country, on

October 26, 2006, when we digitized the Zanevsky

Cascade Cinema (Kronverk Cinema circuit) in St.

Petersburg, using the Christie CP2000-S 2K digital

cinema projector. In 2007, Christie installed a

second CP2000 digital projector in the main theatre

of the Illusium four-screen multiplex located in

Naberezhnye Chelny, in the Tatarstan Republic—

with a population of 500,000. It provided the

country with one of its first 3D cinemas.

What is the overall response in Russia to digital

cinema and to Christie projectors

Craig: Russia experienced a dramatic surge of

interest in commercial cinema in the mid-90’s,

leading to more than 1,500 screens today and

growing. However, it has only

been in the past few years

that its interest in digital

cinema finally took off.

Christie has been making

significant inroads into the

Russian market primarily

because we recognized early

on that establishing strong

partnerships locally was

going to be critical to our

success as a manufacturer.

Last year, we received a commitment

from Russian distributor Nashe Kino, the

official distributor of the CTB Film Company,

to release all future movies in a digital format.

Their commitment came in response to recent

investment by Russian exhibitors in what Nashe

Kino saw as the future of cinema exhibition

throughout Russia and the countries of the

Commonwealth of Independent States (CIS).

Overall, response to digital cinema has been

positive. Russia is one of the fastest growing

markets in Eurasia alongside France, Germany

and the UK, and most recently Austria.

What role do you expect 3D will play in the

growth of digital cinema in Russia

Craig: Current digital cinema installations in Russia

are being driven, in part, by a surging interest

in 3D, sparked by the success of 3D releases

like Beowulf. Exhibitors realize that movie-going

audiences are willing to pay significantly higher

ticket prices to watch a movie in 3D vs. standard

digital. The fact that 3D titles command up to

70% price increases over the standard ticket is a

huge motivation to install digital cinema.

At this point, 3D is a requirement for most of

the installs that use Christie D-Cinema projection

technology; with at least one screen in every

digital cinema complex being equipped for 3D.

Is Nashe Kino continuing to play an important

role in this transition

Craig: Absolutely. Nashe Kino is one of three major

movie distributors native to the Russian domestic

cinema market and the first major Russian distributor

to commit to release all its movies in digital format.

A year later, alongside Nashe Kino and the

non-native distributors who continue to offer titles

digitally to the Russian market, this commitment

is proving instrumental in breaking through the

psychological barrier that has prevented exhibitors

from investing in digital cinema. There is now

a very real connection between the increasing

presence of digital releases and the increasing

number of screens going digital.


Japan’s first fully digital

network theatre is born

Shinjuku Piccadilly Cinema Complex adopts Christie

digital cinema projectors

Tokyo-based Shochiku Co., Ltd, (Shochiku),

established in 1895, produces and shows kabuki

and other plays, as well as produces, distributes

and shows movies. The company operates a

wide range of businesses and has been active in

the digitization of the movie industry. Its movie

theatres are operated by the Shochiku Group with

a total of 268 screens at 37 sites. Shochiku’s

ten-screen Shinjuku Piccadilly Cinema Complex

is one of the largest movie theatres in downtown

Tokyo, and recently opened as Japan’s first

full-digital network theatre.

create the projection environment desired by

creators who are very much concerned about

film projection. In the future, we hope to take

advantage of digital cinema projection to

show content other than movies, such as sport

events and concerts, offering the full gamut of

image entertainment at our theatres. Shochiku

is exploring the future of the digitized movie

industry through Shinjuku Piccadilly.”

Christie, a 100% subsidiary of Ushio Inc.,

with its history of almost 80 years, including its

years with film projection, is highly respected in

Christie’s digital

cinema projectors

enable clear and

deterioration-free

digital images to

be replayed, and a

single projector is

capable of playing

a 3D film.”

All ten screens at the luxurious Shinjuku Piccadilly

Complex are equipped with Christie CP2000 series

digital projectors, along with the digital cinema

servers necessary for projecting digital content,

and all are connected to form a network. Shochiku

plans to introduce Japan’s first theater management

system (TMS) by year-end, to complete the

next-generation theatre operation that enables

centralized management of the list of films, content

to be played and its status information.

“The premium Shinjuku Piccadilly embodies the

ideal movie theatre for customers, creators and

film companies. Christie’s digital cinema projectors

enable clear and deterioration-free digital images

to be replayed, and a single projector is capable

of playing a 3D film,” notes Teruki Matsumoto,

director, Shochiku.

Matsumoto added “Christie film projectors

have also been installed for all screens, to

Lobby of the 2,237-seat Shinjuku Piccadilly Cinema Complex.

Hollywood and in other movie centers around the

world. Today, the global market share occupied by

Christie’s digital cinema projectors tops 80%, and

about 5,000 units have already been installed and

are in operation, mainly in North America,” says

Seiji Oshima, corporate executive vice president,

Ushio, Inc., adding that the digitization of movies

has already begun in areas other than North

America, such as Europe and Asia.

“In the near future, digitization is likely to

get fully underway in Japan. It is also worth

noting that by introducing digital cinema, film

will no longer be needed, conserving resources.

At the same time, the need for transportation

is eliminated and this helps reduce CO2. Ushio

will continue to contribute to the digitization

of movies in the world, mainly employing

Christie digital cinema projectors,” Oshima

summed up.

Teruki Matsumoto

Director

Shochiku Co., Ltd.

5


Star-studded world premiere

of Disney•Pixar’s ‘’WALL•E’’

lights up the night

Christie CP2000-XB DLP Cinema ® projectors

were selected for the World Premiere of

Disney•Pixar’s WALL•E, which took place

outside under the stars at the Greek Theatre

and Griffith Observatory in Los Angeles, during

the summer solstice.

WALL•E follows the animated adventure of

a determined and lovable robot. WALL•E

(short for Waste Allocation Load Lifter

Earth-Class) discovers a new purpose in

life when he meets a sleek search robot

named Eve, and together they take an

exciting journey across the galaxy.

The event marks the latest collaboration

between Christie and Walt Disney Studios

Motion Pictures Special Events. Christie’s

projectors were most recently used at the World

Premiere events for “Cars” and “Pirates of

the Caribbean: At World’s End.” The Christie

CP2000-XB digital cinema projector is the most

powerful in its class, featuring the revolutionary

split-body design that allows flexible placement

in almost any venue.

According to the VP of Entertainment

Solutions at Christie, Craig Sholder, “due to

the limited space in the projection booth,

they planned to use two stacked CP2000-XB

projectors, to provide the necessary illumination

6

The purpose-built CP2000-XB, designed for demanding applications, offers exceptional, crisp

image quality with perfect color saturation, and provides over 30,000 ANSI lumens.


© Disney/Pixar

for the 70’ wide screen. However, during the

rehearsals, they found that just one projector

was needed because the images appeared so

bright on the screen,” Sholder observed.

“It was a fantastic evening”

“We were thrilled to be using Christie’s stateof-the-art

projectors at the World Premiere of

WALL•E,” said Senior Vice President, Worldwide

Special Events for Walt Disney Studios Motion

Pictures, Lylle Breier. “Our

guests were able to enjoy

the film in spectacular,

© Disney/Pixar

razor sharp clarity.”

“Disney and Pixar continue to raise the bar

for animation, bringing to the big screen some

of the most memorable and most entertaining

characters in the world,” said Sholder.

“We are pleased to be working with Disney

on the World Premiere of the latest Disney

and Pixar adventure. We believe Christie

DLP Cinema projectors were the best choice

to bring this highly entertaining film to

audiences everywhere.”

7


“ We are pleased

to have Christie

digital cinema

projectors as part

of our complex.”

Gateway Cineplex 10 in the Philippines:

an upscale lifestyle destination

Manny Atacador

COO

Uniprom, Inc.

Stadium-style stepped seating ensures

an unobstructed view of the floor-toceiling

wall-to-wall screens from every

seat that offers ample legroom.

8

The Gateway Cineplex 10, situated at the

Gateway Mall at Araneta Center—a complete

environment tailored to the sophisticated

shopper—is truly a state-of-the-art cinema

complex with the latest amenities to ensure

maximum comfort and viewing pleasure. Located

in Quezon City, one of the municipalities that

make up Metro Manila, it is the former capital

and the most populous city in the Philippines.

Movie viewing will

never be the same

An international cinema consultant,

who incorporated the top-of-theline

features of the 2,300-seat

Gateway Cineplex 10, supervised the

auditorium design and execution of

the cineplex.

The complex consists of 10 screens

ranging in size from the intimate

luxury of an exclusive one-of-a-kind

Globe Platinum Cinema with 40

deluxe reclining La-Z-Boy chairs, to

the massive 530 seat impact theatre

with a curved screen more than 60

feet wide, making it Manila’s largest.

The spacious central lobby, adjacent to several

fine-dining restaurants, provides a meeting point

with various coffee lounges for those who want

to spend some time before seeing a film. A

special feature of the lobby is the exclusive “Times

Square” mural that sets the proper mood for the

great entertainment offered by Cineplex 10.

United Promotions, Inc. (Uniprom) manages the

leisure and entertainment interests of the Araneta

Group, a diversified group of companies focused

on food, leisure and property development.

Uniprom is committed to bringing the best quality

entertainment to the Filipinos, at the least cost.

Technology brings audiences

right into the picture

The auditoriums, accessed from the cinema

lobby, feature many high tech innovations.

The Gateway Cineplex 10 is the first cinema in

Manila to use the Boral cinema acoustical wall

system to ensure total sound realism. Built-in

JBL surround speakers driven by powerful

QSC amplifiers, incorporated into the latest

Dolby Digital EX theatrical sound system, help

audiences to feel the emotion, the drama and

the suspense of every movie shown.

Two of the cinema halls are equipped

with Christie digital cinema projectors. The

CP2000-SB—ideally suited for large screen

theatres—delivers extraordinary picture quality

and a gain of almost 20%. The other projector

used by Cineplex 10 is the Christie CP2000-S,

capable of reproducing up to 35 trillion colors

and projects stunning high resolution 3D images

to create bright, true-to-life visuals on the

screen. It is teamed up with a Dolby DSP100

server and Dolby 3D for the ideal solution for

3D entertainment.

“We are pleased to have Christie digital cinema

projectors as part of our exclusive cinema complex.

Their reputation and world-acclaimed experience

and technology was an important factor in our

selection of these projectors,” notes Manny

Atacador, COO of Uniprom, Inc.


R/C Theatres’ brand new

multiplex brings life to city

Reading Movies 11 and IMAX is first theatre

in city since late ‘70s

At the pre-opening in Reading, Pennsylvania, of the

new R/C multiplex, the state's governor Ed Rendell,

who attended the ribbon-cutting ceremony, noted

that “the city of Reading has transformed itself.”

Locals consider the state-of-the-art R/C multiplex

as an excellent place for entertainment, providing a

fantastic movie experience. They all see the Reading

Movies 11 and IMAX as an important part of the

city’s comeback.

The new construction in downtown Reading

has a footprint of 44,000 sq.ft (about 4,087m 2 ),

housing a total of 1,782 seats. The downtown

redevelopment project features huge wall-towall

curved screens, 10 Christie digital projection

systems, Dolby digital sound processing, stadium

seating with high back rocking chairs, online

ticketing, game and party rooms. In addition, there

is an IMAX theatre with a 42’ x 70’ wide screen

(12.8 x 21.3m) with 12,000 watts of sound, and

3D digital projection available on select screens.

On opening day, every seat in the house was

filled. The multiplex offered $1.00 movies during

its first week of operation, and proceeds went to

a local charity and the Will Rogers Institute.

Christie proud to be part of

burgeoning city life

The digital cinema installation incorporates the

acclaimed Christie CP2000 series projectors,

which includes eight CP2000-ZX, one CP2000-S

and one CP2000-SB, plus Christie Xenon lamps,

automations and dimmers, and two CINE-IPM

units for presenting alternative content. There is

also one Christie 35mm film console.

Wayne Anderson, chairman of R/C Theatres

Management Corp.—an acknowledged leader

in the technological arena—noted that the

decision to go with Christie was based on several

factors. First, they considered that Christie had

the most experience out in the field because of

their involvement with the first digital rollout

with AccessIT. Secondly, since Cinema Buying

Group (CBG) selected AccessIT as their integrator

for the rollout of digital cinema, there were key

advantages to selecting Christie. Even though

there is no requirement to use Christie equipment

or even AccessIT’s theatre management software

in the CBG agreement, the decision to install

Christie projectors was primarily Christie’s

experience and a proven track record.

“ The decision to

install Christie

projectors was

primarily Christie’s

experience and a

proven track record.”

Wayne Anderson

Chairman

R/C Theatres Management Corp.

Wayne Anderson

Anderson, who has served

as Chairman of NATO’s

Technical Advancement

and Codes Committees is

currently the Managing

Director for the CBG, whose

mission is to include the

smaller circuits and theatre owners in a digital

transition plan.

9


Christie is among

the unique

innovators in

the industry who

share our vision

for excellence…”

Natalie Lue

Vice President, Production and Operations

TIFFG

World’s leading public film festival

features Christie projectors

Christie official projection sponsor of the

Toronto International Film Festival ® for 7th year

The 33rd Toronto International

Film Festival, staged in early

September, featured the works

of filmmakers from over 60

countries while also highlighting

the innovative contributions

of Canadian artists.

It hosted over 500 international

stars and special

guests, including filmmakers,

actors, and industry insiders,

representing the finest from

around the world. Of the 312 films at the festival,

99 were presented in digital. With 32% of films in

digital, the digital transition is clearly on its way.

“TIFF has grown to become an international

phenomenon, attracting artists from every facet

of the filmmaking community,” remarked Natalie

Lue, vice president, Production and Operations,

Toronto International Film Festival Group (TIFFG).

Christie is among the unique

innovators in the industry who

share our vision for excellence

and support these groundbreaking

works by providing

cutting edge digital projection

technology that accurately

reflects the filmmakers’ visions.”

Groundbreaking

technology ensures

integrity of

filmmakers’ vision

Christie provided a total of eight

digital projectors, including the

Christie CP2000-X DLP Cinema ®

projector, whose revolutionary

split body design allows for

greater installation flexibility to

meet the limitations of older

theatres, such as the Visa

Screening Room at the historic

Elgin Theatre. The Elgin is part

of the Elgin and Winter Garden

The movie “Che (Part 2),” directed

by Steven Soderbergh and starring

Bernicio Del Toro, was premiered on

a Christie CP2000-X digital cinema

projector in the Visa Screening

Room at the Elgin Theatre during

the film festival.

Theatre Centre, a national historic site and the last

operating double-decker theatre complex in the

world. Highlighting the Christie CP2000-X at the

Visa Screening Room was the special presentation

of Paramount Pictures’, “Ghost Town” starring

Ricky Gervais and Greg Kinnear.

The Gala presentations of Paramount Vantage’s

“The Duchess” starring Keira Knightley and

“L’Instinct de Mort” distributed in Canada by

Alliance Films was featured on the Christie

CP2000-SB digital cinema projector at Roy

Thomson Hall. Steven Soderbergh showcased his

latest digital release starring Benicio Del Toro in

“Che (Part 2).” The Midnight Madness screening of

“Deadgirl” was featured on a Christie CP2000-SB

for a total of seven 2K digital titles shown at the

Festival. Pre-festival press and industry screenings

also used Christie projection systems.

Digital cinema has become the universal

standard for out-of-home entertainment, and

Christie, which commands

80% of all installations, is

helping to transform the

movie viewing experience

for millions of people

worldwide,” noted Andrei

Gravelle, technical manager,

TIFFG. “Thanks to Christie, we

are able to meet the growing

demand among filmmakers

for the superior, razor sharp

images of digital cinema to

better convey their message.”

“The Toronto International

Film Festival has established

itself as a vital component of the

© C.J. LaFrance – Getty Images

filmmaking landscape, acting

as a catalyst for promoting

innovative works from around

the world while also expanding

opportunities for local artists,”

remarked Dave Muscat, director

of sales, Christie Digital Systems

Canada, Inc.

10


Christie shines in the heart of Times Square

NASDAQ MarketSite Video Wall enhanced with new visual system from Christie

Originally built in 1999, NASDAQ MarketSite

made its debut in Times Square at the start of

the Millennium, where the first Market Open

was held in January 2000. The concept behind

the MarketSite broadcast studio was to develop

an epicenter for financial and business news in

the heart of Manhattan. It rapidly

became known as the face and

information center of The NASDAQ

Stock Market, the world’s largest

electronic stock market.

This summer, the Marketsite

Video Wall, which is used primarily

as a broadcast studio, was significantly

refreshed by Christie. At the

global launch of the Marketsite

Video Wall, a NASDAQ spokesperson

noted “working for more

than a month to get the site ready,

without a single disruption to our

hectic workday, was a remarkable demonstration

of Christie’s engineering and design expertise

—and brilliant planning.”

The NASDAQ MarketSite was created to

provide a unique platform for NASDAQ listed

companies. Numerous major financial broadcast

outlets, including CNBC, Bloomberg TV, Reuters,

NDTV Profit, CNBD India and Business Week TV,

are hosted at the studio and their journalists

conduct daily reports, which are broadcast

globally, from the MarketSite. The video wall

offers these journalists the latest technology

to clearly illustrate market patterns and post

real-time trading data to identify ongoing stock

market developments.

Presenting the brightest new

window to the business world

With the installation of 96 Christie TotalVIEW TM

rear projection engines driven by 13 of Christie's

Vista Spyder systems, Christie’s visual solutions

were instrumental in revitalizing the NASDAQ

OMX’s key marketing tool, the MarketSite.

The design and retrofit of the entire, high

resolution, digital system included custom screens and

projectors that replaced the existing projection system.

Christie rear projection engines greatly enhanced the

brightness and clarity of the images on the MarketSite

Video Wall, while providing the highest level of

reliability for 24/7 operation.

The 48-foot (14.6m) long video

wall features a split-level design

enabling financial reporters to

use the complete wall in their

broadcasts. The network of Christie's

Vista Spyders, processing the

real-time content displayed on the

wall, allows NASDAQ to configure

multiple signal inputs to build

dynamic presentations in a fast and

efficient trading environment. The

updated MarketSite Video Wall

is now able to show a variety of

sources with a dramatic performance improvement,

which will span the entire screen for a total pixel

count of over 56 million.

MarketSite is symbolic of the

broader image of visualization

“It’s an honor to be selected for this project and

to be working with such an innovative company

as NASDAQ OMX,” says Zoran Veselic, vice

president of Christie Visual Environments. “With

the MarketSite being ‘the face and business

center,’ Christie enhancements have helped

brighten their innovative Video Wall.”

Clark Williams, vice president of windowing

and compositing at Christie and president of Vista

Systems, Inc. adds, “The Spyders not only

provide improved wall performance but

will allow NASDAQ and interested parties

to achieve unprecedented image control

and presentation. Presenters will no longer

be limited to one image per cube but can

create large multi-million pixel images

anywhere and everywhere on the wall.”

Christie executives and marketing

team were invited by NASDAQ

OMX to “ring the opening bell” and

announce the launch of a brighter

MarketSite Video Wall.

11


Gold performances delivered

at Beijing Summer Games

Story continues from page 2

CONTACT US

Visit our website at:

www.christiedigital.com

Corporate Offices

USA-Cypress

PH: 714-236-8610

sales-us@christiedigital.com

CANADA-Kitchener

PH: 519-744-8005

sales-canada@christiedigital.com

the Beijing National Stadium working with the

visual department daily on the installation and

fine-tuning prior to the Games.

Projection perfection

“The 2008 Beijing Summer Games opening and

closing ceremonies were the most spectacular

events ever produced. The technical requirements

were highly complex due to the large number of

performers, the venue’s design and the extensive

use of visual arts, performing arts, music and

dances,” added Lin Yu, vice president, Christie

Asia Pacific. “Additionally, because the event was

broadcast live around the world, there was no

room for error. Our tailored visual solution was

able to bring larger-than-life images flawlessly to

the viewers, and help ensure the success of this

historic event.”

After the Games, Christie projectors were also

used during the Beijing 2008 Paralympics opening

and closing ceremonies on September 6th and

17th, 2008 respectively.

Worldwide Offices

UNITED KINGDOM

PH: +44 118 977 8000

sales-europe@christiedigital.com

GERMANY

PH: +49 2161 664540

sales-europe@christiedigital.com

FRANCE

PH: +33 (0) 1 47 48 28 07

sales-europe@christiedigital.com

HUNGARY/ EASTERN EUROPE

PH: +361 (0) 47 48 100

sales-europe@christiedigital.com

UNITED ARAB EMIRATES

PH: +971 (0) 4 299 7575

sales-meast@christiedigital.com

SINGAPORE

PH: +65 6877-8737

sales-singapore@christiedigital.com

SHANGHAI

PH: +86 21 6278 7708

sales-china@christiedigital.com

Christie surpasses historic

5,000 digital cinema milestone

Story continues from page 3

digital cinema conversion, digitizing 25 theaters

across the country for Cineplex Entertainment,

the country’s leading operator of movie theaters.

In the United States, Christie was the

exclusive projector provider for Warren Theatres’

spectacular new 14-screen multiplex in Moore,

Oklahoma. The Moore Warren Theatre, the

most expensive in the history of the state, is also

one of the largest, with luxury accommodations

and screens up to 80 feet wide and four stories

tall. And more recently, R/C Theatres’ Reading

Movies 11 and IMAX in Reading, Pennsylvania,

installed 10 Christie digital cinema projectors

(see story on page 9).

Service, support and visual

solutions are keys to success

Christie has proven the long-term viability of

digital cinema, but every milestone reveals new

challenges and rewards, which often drives

innovation. It’s critical for exhibitors to establish

relationships with technology leaders that

back their products with proven experience,

a record of reliability, and a history of

achievement,” added Kline. “As the economic

model continues to evolve, Christie is proud

to maintain its leadership in the adoption of

digital cinema in ways that are beneficial for all

parties concerned.”

BEIJING

PH: +86 10 6561 0240

sales-china@christiedigital.com

KOREA

PH: +82 2 702 1601

JAPAN

PH: +81 3 3599 7481

sales-japan@christiedigital.com

INDIA

PH: +91 80 41468941-48

sales-india@christiedigital.com

We welcome your comments, questions, story

submissions, updates and installation information.

Send correspondence to:

Chris Day

chris.day@christiedigital.com

Kino Notes is published 3x a year by Christie

and distributed in print to our cinema partners

and customers. We wish to thank our customers

for their support in producing this newsletter.

No part of this newsletter may be reproduced

in whole or in part without the written consent

of Christie.

Copyright 2008 Christie Digital Systems, Inc. All rights

reserved. All brand names and product names are

trademarks, registered trademarks or tradenames of their

respective holders. Printed in Canada on recycled paper.

CHRI 9501 Oct. 08

12

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