A Tradition of Excellence in Swiss Hospitality Management Education

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A Tradition of Excellence in Swiss Hospitality Management Education

A Tradition of Excellence in

Swiss Hospitality Management Education


Learn the Art of Swiss Hospitality Management 04-09

Switzerland and SHMS

An Education Based on Tradition



Academic Programmes 10-19

Undergraduate Programme

Diploma/ Higher Diploma/ Bachelor

Master Programmes

PGD, Postgraduate Diploma

Internship

Life at SHMS 20-27

Multi-Campus Experience

Academic Facilities

Accommodation

Meals

Sports & Leisure

Your Future 28-35

Alumni Network / International Recruitment Forum, IRF

Our Partners

About SEG Schools

Alumni Testimonials


Welcome to SHMS

Dolunay Suess

Academic Director, Caux Campus

Stephan Earnhart

Academic Director, Leysin Campus

“At SHMS our emphasis is on applied Swiss hospitality expertise combined

with international management competencies. We teach quality hospitality

management programmes founded upon the internationally recognised

Swiss traditions. Our broad range of undergraduate and postgraduate


to meet the needs of the industry setting standards for the 21 st century.

SHMS offers an international education experience with students from

more than 80 nationalities found studying at the two campuses.

SHMS’ experienced, dynamic and open-minded management, together

with the quality and commitment of our staff, ensure that SHMS is a

World Leader in Hotel Management.

We look forward to welcoming you to SHMS.


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The hospitality industry is the world’s largest industry with

an exciting range of career options for suitably trained


path to an exciting, international career.


Learn the Art of

Swiss Hospitality

Management


Switzerland

and SHMS

Study in the Traditional Home

of Swiss Hospitality Management.

Situated in the heart of Europe, Switzerland is a peaceful country that

is both politically and economically stable. The country is renowned for


and its long tradition of hospitality management education.

Switzerland offers an exceptional quality of life with an infrastructure



which to explore Europe.

The two SHMS campuses are located in French-speaking Switzerland




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Caux Campus




restaurants and cosmopolitan lifestyle.


which to study, steeped in the heritage of Swiss hospitality traditions.



Leysin Campus

SHMS Leysin is housed in two former hotels, the Mont-Blanc Palace





As a well-known mountain resort, Leysin offers students a wide range


stunning alpine scenery.

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An Education

Based on Tradition


Switzerland’s reputation as the home of hotel and hospitality management




standards for the processes of hotel operations. These ideas became the


Switzerland continues to enjoy today.

At SHMS, the dedicated, professional team of hospitality experts teach

an exciting curriculum based on Swiss hospitality traditions and the

principles of the “Swiss Hospitality Touch.”






These skills combined with paid internship placements ensure that

students graduate, ready to take on the challenges of a career in the

exciting, international hospitality industry.

University of Derby


both Swiss and British awards. The BA (Hons) and MA degrees are



ASEH, Swiss Hotel Schools Association

ASEH is a label for quality in Swiss Hotel Management Education

and imposes strict academic, professional and ethical standards for its

members. ASEH is supported by the Swiss professional organisations,

GastroSuisse, the Swiss Hotel Association and the Swiss Union of

Hotel Employees.

ICHRIE and EuroCHRIE


The Council on Hotel, Restaurant & Institutional Education is the

leading international organisation that supports education and training

for the world’s largest industry.

SHMS Advisory Board


hospitality industry and from leading institutions of higher learning. The



Academic Members

Dr Peter Dewhurst



Dr Dan Koop Liechty

Dean of International Programs,


Industry Members

Dr Craig Thompson, Chairman of

SEG Advisory Board

Academic Dean, International Hotel


The Netherlands

Mr Michael Smithuis

General Manager, Fairmont

Le Montreux Palace

Mr Mike Stapleton

Managing Director,

Stapleton & Associates,

Business Consultants “Strategy,

Planning, Marketing & Training”

Mr Philippe Rossiter


Institute of Hospitality

Mr Paul E. Muller



Mr Yves P. Givel

Corporate Director

of Human Resources,

Hyatt International

Mr Alain Borgers

General Manager,

Shangri-La Hotel, Paris

SEG Members

Mr Florent Rondez

CEO, SEG,

Swiss Education Group

Mr Emanuel Donhauser


Swiss Education Group

Mr Benoît Samson



Swiss Education Group

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Why SHMS should


1. Reputation for Excellence:

based on the world-renowned Swiss

traditions of hotel management education.

2. Intensive Academic Programme:

allows students to graduate with a Bachelor

(Hons) degree in three years.


SHMS students may graduate with



(American Hotel & Lodging Association)

4. An Exciting Range of Programmes:

students are able to focus their studies on


or Hotel, Resort and Spa Management.

5. Academic and Practical Training:

SHMS programmes combine academic

and practical training, designed to meet the

requirements of the hospitality industry.

6. Industry Partnerships:

SHMS has established strong links with many

of the worlds leading hotel and hospitality

businesses.

7. International Recruitment Forum:

students are able to meet recruitment

professionals for both internship and full-time

positions.

8. An International Environment:

the two SHMS campuses welcome students


9. 100% Swiss:

ensuring a quality training that is accredited

by ASEH, the Swiss Hotel Schools Association.

10. State of the Art Facilities:

in stunning alpine locations.

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students with the knowledge and skills critical to a

successful career in the hospitality industry.”

Emmanuel Donhauser


10


Academic

Programmes


Undergraduate Programme

Programme Structure

Students enrolled in the undergraduate programme complete two

5-month academic semesters and two periods of internship during


consists of two academic semesters. The combination of academic

study and industry placement in the programme allows students to

learn both theoretical and practical aspects of hospitality management.

Programme Intensity


graduate with their Bachelor Degree in 3 years, with one additional

year for a Master Degree. The programme length corresponds to


accelerated start to their career.



English Foundation Programme

SHMS is a part of SEG, Swiss Education Group, which offers an English

Foundation Programme to all students whose English skills are below


swisseducation.com



hospitality industry. SHMS offers the choice of French, German or

Spanish classes.

Faculty

SHMS lecturers come from both academic and industry backgrounds


Class Size


class size of 25 students.

Study Advisor




Transfer Agreements

SHMS credits are generally transferrable to other institutions of higher

education.





tional)



Starting Dates

Courses start in early February and September each year.

Contact Hours (per week)





Multi-Campus Experience

All students following the undergraduate programme will complete the


to SHMS Leysin for their third year.

Entry Requirements



SHMS English placement test*

mence

their internship placement)

Direct entries into second or third year may be possible for students


for further information.

*SHMS uses the Oxford Online Placement Test (OOPT) for internal testing purposes. This


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Diploma/ Higher Diploma/ Bachelor

Higher Diploma/ Bachelor Pathways

YEAR 1

YEAR 2

YEAR 3


Rooms Division Management

Hospitality Management


TERM 1: ACADEMIC

5 months at SHMS Caux

TERM 2: INTERNSHIP


TERM 3: ACADEMIC

5 months at SHMS Caux

TERM 4: INTERNSHIP


TERM 5: ACADEMIC

5 months at SHMS Leysin

TERM 6: ACADEMIC

5 months at SHMS Leysin

TERM 5: ACADEMIC

5 months at SHMS Leysin

TERM 6: ACADEMIC

5 months at SHMS Leysin












Internship in a hotel or restaurant in Switzerland

or abroad.

Monthly Salary (in Switzerland)

CHF 2168.- to CHF 2450.-

Deductions for food, accommodation, meals, tax,

insurance: approximately CHF 1000.-













Internship in a hotel or restaurant in Switzerland

or abroad.

Monthly Salary (in Switzerland)

CHF 2168.- to CHF 2450.-

Deductions for food, accommodation, meals, tax,

insurance: approximately CHF 1000.-





































Events Management

2 YEARS 2.5 YEARS

3 YEARS

Swiss Diploma

Swiss Higher Diploma


Degree, University of Derby

TERM 5: ACADEMIC

5 months at SHMS Leysin












TERM 6: ACADEMIC

5 months at SHMS Leysin








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Master Programmes



leadership and management potential.


groups with students from many different nationalities. Group work and


and learn from others.








MA, Master of International Hospitality Management

TERM 1: ACADEMIC

5 months at SHMS Leysin


Service Experience



TERM 2: INDEPENDENT STUDY

Masters Stage

Independent Study

MA, Master of Arts in International

Hospitality Management

The academically challenging MA in International Hospitality

Management is awarded in collaboration with SHMS’s academic



enable them to respond to key challenges facing the industry in the

21st century.


to research, analyse and produce a major piece of work on a subject of

their choice. This course can be followed on campus or online.

Entry Requirements

Bachelor Degree (Hons) in a related discipline AND at least 8





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MIB, Master of International Business in Hotel,

Resort and Spa Management

Master of International Business in Hotel, Resort and Spa Management

With its blend of experiential learning, management theory and

strategy, the MIB is a challenging and exciting opportunity for the

leaders of tomorrow.


with key industry knowledge. The modules of ‘Resort F&B Operations

Management’ and ‘Spa Operations Management’, include hands-on

shadowing in areas of operations management within SHMS, ensuring

students acquire the skills and competencies that will enhance their

degree of employability.


trends as well as public relations, e-commerce and cross-cultural


Leadership Skills’ and ‘Operations and Project Management’ allow

students to apply these theories and strategies.

Entry Requirements


OR



(Applications for direct entry will be examined for students with


TERM 1: ACADEMIC

5 months at SHMS Caux or Leysin




and Spa Management











Paid internship in the hospitality industry in Switzerland

or abroad.

Monthly Salary (in Switzerland)

CHF 2168.- to CHF 2450.-

Deductions for food, accommodation, meals, tax, insurance:

approximately CHF 1000.-

15


PGD, Postgraduate Diploma

The postgraduate diploma programmes at SHMS offer fantastic

opportunities to graduates seeking a change in their career, or for

those who are currently working in the industry and require further

training to enhance their career opportunities. The PGD programmes


and combine academic study with practical experience, making them

ideal training for career success.

Entry Requirements

-



SHMS English placement test (OOPT).

Progression Options

Graduates who complete the PGD programme and an internship will

be eligible to progress to the MIB, Master of International Business in

Hotel, Resort and Spa Management.


All postgraduate courses are offered at the SHMS leysin campus with


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PGD Hotel Management


TERM 1: ACADEMIC

5 months at SHMS Leysin

TERM 2: INTERNSHIP


TERM 1: ACADEMIC

5 months at SHMS Caux or Leysin

TERM 2: INTERNSHIP















Internship in a hotel or restaurant in Switzerland

or abroad.

Monthly Salary (in Switzerland)

CHF 2168.- to CHF 2450.-

Deductions for food, accommodation, meals, tax,

insurance: approximately CHF 1000.-














Internship in a hotel or restaurant in Switzerland

or abroad.

Monthly Salary (in Switzerland)

CHF 2168.- to CHF 2450.-

Deductions for food, accommodation, meals, tax,

insurance: approximately CHF 1000.-

PGD Events Management

TERM 1: ACADEMIC

5 months at SHMS Leysin














TERM 2: INTERNSHIP


Internship in a hotel or restaurant in Switzerland

or abroad.

Monthly Salary (in Switzerland)

CHF 2168.- to CHF 2450.-

Deductions for food, accommodation, meals, tax,

insurance: approximately

17


job and I graduate with the practical, theoretical




SHMS Graduate

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Internship

The internship experience is an integral part of the academic

programme at SHMS, offering students an opportunity to gain real


their academic studies.





in the hospitality industry in Switzerland or abroad. The internship


internship placement.

Internship in Switzerland

Students who complete their internship in Switzerland are paid a



they will need to allow approximately 1000.- CHF per month for their

accommodation, meals, insurance and other expenses.

Internship Abroad

Internship opportunities exist in many different countries for SHMS


International Recruitment Forum, IRF

The IRF held each semester offers students the opportunity to network

and meet with employers for both graduate and internship placements.

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ensuring that our students are studying in facilities

designed to enhance their success.”

Florent Rondez, CEO

SEG, Swiss Education Group

20


Life at Swiss Hospitality

Management School


Multi-Campus

Experience



world. The academic facilities are second to none, including a Learning

Resource Centre with the latest hospitality educational materials and a

wireless internet connection throughout the campus.

During their time of study, students are accommodated on campus and

enjoy access to the sport and leisure facilities that are on offer. Students




two years of study at the Caux campus, along with students studying

the PGD in Hotel Operations Management. All Higher Diploma,

Bachelor, Master and PGD students will study at the Leysin campus.

SHMS Caux

Located in the historic Caux Palace, SHMS enjoys a unique situation


built in Switzerland, the Caux Palace is known as the birthplace of

hospitality and is a truly memorable place for students to study.

SHMS Leysin



directly opposite the train station and 5 minutes walk from the town’s


in the Swiss Alps.

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Academic Facilities

SHMS offers academic facilities adapted to student needs and designed















access to a wide range of online catalogues and articles. A full-time

librarian is on hand to assist students.

Internet Access


a high speed connection for all students.

Specialised Training Facilities



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Accommodation

Students at SHMS are offered a choice of accommodation options





full student fees.


once per week by the housekeeping team.

Double or Single Standard Rooms


distance of the school.



Double or Single Deluxe Rooms






Double or Single Superior Deluxe Rooms







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Meals



able to choose from a range of dining options on each of our campuses.





Caux





snacks and meals at SHMS’s student-run outlets.

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Ansanga Spa


with the spa, steam-room and sauna open daily.

SHMS Beauty Spa

Students in Leysin are able to make an appointment and enjoy some

pampering at the SHMS Beauty Spa. Massage, specialist body and facial

treatments, hair and nail styling are on offer. (charges apply)

Club Maxx


250 credit points which can be put towards an excursion or to join






Excursions and Professional Visits

Part of the attraction of studying in a foreign country is the possibility

to explore the country and experience its culture. A programme of

excursions is organised each semester, along with the professional














Student Ambassador Forum

Each semester a committee of students are elected to represent the

student body. The Student Ambassadors are key spokespeople who

represent the interests of their fellow students.

Student life is not only about studying and at SHMS our on-campus




Highlights on the term calendar include the Spring and Christmas Balls,

International Day in Caux and the World of Hospitality in Leysin.

Sports and Sports Clubs


















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“Just as we want you to succeed in your education,

so too we want you to succeed in your future.”


Assistant Dean Leysin Campus

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Your Future

Your Career -Our Concern


Alumni Network

At SHMS we are proud of our graduates, many of whom go on to


powerful association that enables our students to remain a part of the

SHMS experience and to continue to share the SHMS spirit.



new graduates and further career opportunities for older graduates.


and around the world help graduates to remain in touch with both the

school and their fellow graduates.

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International Recruitment Forum, IRF


with industry leaders from around the world at the SEG International


welcomes large hotel groups, boutique hotels, resorts, airlines, cruise

lines and many other industry groups.




informs students about the many roles and career paths that exist in

the hospitality industry.

“The IRF is a chance for the industry


the leaders of the future.

The opportunity to network, make


daily experience in the industry.”

Benoit Samson



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What they say about the IRF...

“This is a fantastic opportunity for us

to meet so many students in one place.

It is so much easier to judge a candidate when


attitude is so important.”


Ritz-Carlton Barcelona

“It’s a great opportunity for us to meet the

industry and make important contacts.”

Charles Malone, 2 nd year


a step into the exciting world that I’m soon

going to be a part of.”

nd year

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Club Med

IDENTITÉ

N dossier : 2006454E

Date : 13/12/06

N :

Validation DA/DC :

Validation Client :

00 15 18 30

100 83 00 22

Some of our Partners

HOTEL GROUP GENEVA

swissconventioncentres.com

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About

SEG Schools

SEG, Swiss Education Group is a network of Switzerland’s leading hotel


hospitality recruiters has ranked the SEG schools among the Top 10



seeking a career in hotel and hospitality management.

1. Swiss Owned


Swiss owned, which ensures that your education is based on the


be recognized worldwide.

2. Academic Quality Assurance

All SEG schools are subject to the stringent academic quality standards

expected of Swiss institutions. Close ties to leading hospitality

companies ensure that the academic programs meet the needs of the



3. SEG English Foundation Programme

SEG wants you to succeed in your studies! The SEG English Foundation


you to enter your desired hospitality programme in any of the SEG schools.

4. SEG Graduate Placement Services and Alumni

SEG graduates are in high demand on the international job market!

SEG enjoys strong links with many of the world’s leading hospitality


at the SEG International Recruitment Forum (IRF) and regular on-


graduates stay in touch and expand their networking opportunities.

5. State of the Art Facilities & Services




and the best facilities for hotel management studies in Switzerland.




be completed in only 3 years, including 2 internships, which means a


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Alumni Testimonials

“One of the major milestones in my life was


into a hotel school but rather I checked into the

hospitality industry.”

Rainer Wiegand


Starwood Hotels & Resorts,


“SHMS introduced me to the world in a way I

can’t describe. An unforgettable experience!”

Theo Watt

Publisher - Founder,

Thirsty Work Productions

Shanghai, China



Ivy Thema

Operations Manager

Shangri-La Residences

Jakarta, Indonesia


prepared me for the reality of working in the

hotel industry.”

Luis Pedro

General Manager

Ambassadors Bloomsbury Hotel


Student Testimonials

“SHMS has made the impossible seem possible

with classes based on real-life experiences, this is

not a text-book education.”

Elizabeth Galea

BA Student


management company and I know that the

academic, cross-cultural and practical training I


start to my career.”

Kevin Ponton

BA Student

“I chose SHMS because I wanted a course that

is really directed at a career in the hospitality

industry.”

Audrey Thélotte

2nd year Student

“SHMS is a great place to study and network.


SHMS is really well-known in the industry.”

Jessica Mifsud

BA Student

35


Swiss Hotel

Management School


Switzerland



Swiss Hotel

Management School


Switzerland



www.shms.com

info@shms.com

Member of


(If no address is indicated, please contact the school directly.)

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