2010-2011 HBU Catalog - Houston Baptist University

JMC 4336 Principles of Advertising
A study of the advertising component of the firm. Emphasizes the interactive coordination and strategy of this
promotional tool. Applications necessary for developing target markets, utilization of the mass media, advertising
research, and analysis of the complete campaign are stressed. (Offered also as MKTG 4336)
JMC 4367 Non-Linear Editing
This advanced course in video production will offer students experience in non-linear editing using both PC and MAC
editing suites. Students will develop projects to be used in a variety of applications from tape to multimedia.
JMC 4373, 4374, 4375 Internship in Journalism and Mass Communication
Prerequisite: Permission of the instructor prior to the beginning of the semester registered.
Directed work experience at newspaper, radio and television, advertising agencies, public relations firms, and
production houses. Students are encouraged to intern in more than one area. A professional portfolio is required.
JMC 4392 Media Law
Prerequisite: JMC 1313 and JMC 1323
Examines legal concepts, including prior restraint, libel, privacy, obscenity, contempt, and access as they relate to print
and electronic media.
JMC 4393 Media Ethics
Prerequisite: JMC 1313 and JMC 1323
Examines ethical issues that challenge media professionals by interpreting and applying ethical theory — from the
classicists to the contemporary — students will analyze ethical challenges inherent in modern media.
KINESIOLOGY
KINE 1310, Basic Health Assessment and Terminology
This course is a study of the basic structure of medical terms, including prefixes, suffixes, roots, and general rules and
guidelines. Emphasis is placed on pronunciation, spelling, and application of general rules for translation and
composition of medical terms. Commonly used medical terms are presented for each body system. This course also
provides the basic knowledge and skills necessary to obtain a detailed health assessment of individuals across the age
continuum. Emphasis is placed on obtaining a systematic health history and physical exam using the techniques of
inspection, palpation, percussion, and auscultation.
KINE 2102 Lifetime Physical Activities
Provides opportunities for students to learn individual or team skills in an activity they choose. Possible selections are
combination aerobics, weight-training, badminton, volleyball, and basketball.
KINE 2181, 2281, 2381 Special Topics
A service course designed to permit the offering of topics of current interest. May also be used for individual study, in
which a minimum of 30 clock hours of directed study is required for each semester hour of credit. Topics and projects
are selected on the basis of student interest and need.
KINE 2202 Creating a Wellness Lifestyle
Provides information regarding the components of physical fitness: cardio respiratory endurance, muscular strength and
endurance, flexibility, and body composition. In addition, nutrition, disease control, stress management, proper diet and
exercise procedures are emphasized. Pre-selected physical activities will be conducted during many of the class
sessions to allow the application of principles taught in the lecture sessions. Students are expected to design and
implement a wellness plan during the class. Required for all baccalaureate degrees.
KINE 2232 Wellness for Special Populations
Students will be taught wellness concepts and techniques that will enable them to determine body composition, test
flexibility, measure muscular strength and endurance, and determine cardio respiratory capabilities. In addition, on test
subjects students will learn the concepts involved in prescribing an exercise program and how to plan a proper exercise
program for specific populations based on information learned and test results.
KINE 2304 Athletic Training Internship I
Practical experience supervised by an Approved Clinical Instructor in an athletic training setting. A minimum of 200
clock hours are required. Emphasis on clinical proficiencies of basic first aid, wound care, preventative taping and
wrapping, and general observation assignment during spring athletic season with emphasis on upper and lower
extremities.
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