ico-presentation-direct-marketing-alastair-barter-28012014

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Records of consent

• Why

• What

• Who

• Wider DPA obligations

• Opt outs: suppression lists

Third party/indirect consent • Best practice not to rely on indirect consent for calls, texts and emails… • …but can be valid in some circumstances, if clear and specific enough • Context and expectations • Duration of consent • Rigorous checks on source of consent

Records of consent • Why • What • Who • Wider DPA obligations • Opt outs: suppression lists

Page 1 and 2: Direct marketing: ICO guidance and
Page 3: What’s new More detail on: • Co
Page 8 and 9: Buying in lists - due diligence •
Page 10 and 11: Common sense approach • guidance
Page 12 and 13: PECR enforcement activity • Targe
Page 14: Keep in touch Subscribe to our e-ne

ico-presentation-direct-marketing-alastair-barter-28012014

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