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Workplace Campaigns - Engineers Without Borders - Calgary City ...

EWB Workplace Campaign Kit

July 2008

© 2008 Engineers Without Borders – Canada


EWB Workplace Campaign Kit

July 2008

Table of Contents

Introduction........................................................................................... 1

Getting Approval for Your Campaign .....................................................3

Building Your Team ...............................................................................5

Planning.................................................................................................5

Advertising............................................................................................ 9

Taking Action .......................................................................................10

Wrapping-up Your Campaign ..............................................................10

Appendix I – Sample Proposal Letter....................................................xi

Appendix I – Sample Proposal Letter.................................................... ii

Appendix II – Sample Recruitment Email and Poster .......................... iii

Appendix III – Campaign Planning Template........................................iv

Appendix IV – Activity Descriptions.......................................................v

Appendix V – Activity Planning Template ............................................vii

Appendix VI – Sample Event Poster ................................................... viii

Appendix VII – Sample Press Release ................................................ viii

Appendix VII – Sample Press Release ...................................................ix

Appendix VIII – Campaign Report Template..........................................x

Appendix IX – Activity Report Template ...............................................xi

© 2008 Engineers Without Borders – Canada


EWB Workplace Campaign Kit

July 2008

Introduction

Thank you for stepping into the role of an EWB Workplace Ambassador! You are in

a position to drive incredible change in your workplace and beyond. This kit is designed

to help you with running a workplace campaign. Included are tips for getting approval,

building a campaign team, planning, advertising, carrying out your campaign and

wrapping it up.

What is a campaign

There are three goals in a workplace campaign:

1. Raise Awareness about global poverty and EWB.

2. Raise money for EWB from your fellow employees and possibly your company.

3. Have fun by bringing your interests into the workplace in an engaging way.

Each workplace campaign is unique, according to the structure and culture of the office.

Campaigns can vary in length from two days to two months. They can include a wide

variety of different fundraising and awareness activities. This kit can help you decide

how to structure and run your campaign.

Why am I doing a Campaign

If you’re reading this document you’re likely

passionate about EWB and eradicating

extreme poverty. Doing a workplace

campaign is a tangible way to contribute. By

hosting an EWB Workplace Campaign, you

are raising money for and raising awareness

“I first contributed to EWB because

it is the best social investment per

dollar anywhere.”

Shane Smith

CEO, Wardrop Engineering

of international development initiatives. By raising money you are supporting the

thousands of volunteers that are working in Canada and overseas to help

developing communities gain access to technologies that can improve their

lives. By raising awareness you build an understanding of how Canadians can

contribute to international development. You are also helping to create a corporate

environment that promotes understanding and caring about the people that are affected

by Canadian companies.

Important Contact Information

You may need to get in touch with people from your local Professional Chapter of EWB

or from the National Office. Below is information you can use to contact them.

Local Professional Chapter

To find contact information for your local professional chapter go to

http://my.ewb.ca/chapter/ListChapters.

National Office

Director of Corporate Engagement: Bud Sambasivam

Email: budsambasivam@ewb.ca

Phone: 1-866-481-3696 x.238

Mailing Address: 366 Adelaide St.W., suite 601, Toronto, ON, M5V 1R9

Website: www.ewb.ca

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EWB Quick Facts

• EWB is the charity of choice for engineers.

• EWB’s membership is 30,000 strong.

• EWB has 33 chapters across Canada.

• EWB is a Canadian non-profit organisation founded in 2000 by two of Canada’s Top 40 Under 40,

George Roter and Parker Mitchell.

• Its mission statement is to “promote human development through access to technology.” This is done

by

o Partnering with developing communities to help build the capacity of their technical sector

o Raising awareness among Canadians about how they can make decisions that

positively impact communities overseas

o Encouraging the Canadian government to take on a leadership role in poverty

alleviation

• Overseas, EWB works in Ghana, Malawi, Burkina Faso and Zambia.

• EWB sends 10 volunteers overseas for long term placements 3 times each year. These

volunteers remain in their placements for a minimum of 14 months.

• EWB also sends 40 student volunteers on 4 month placements over the summers.

To learn more go to www.ewb.ca!

Campaign Support Network

In order for a workplace campaign to be run successfully people in different parts of

EWB must support one another. The three key players in a workplace campaign are the

Campaign Coordinator, the Professional Chapter and the National Office. The

roles of each of these players are summarized below.

Campaign Coordinator

• Getting approval for the campaign from your company

• Putting together campaign team

• Overseeing planning, advertising and implementation of activities

• Building on-going relationship between EWB and your company

• Getting feedback on communications materials from National Office

• Keeping Professional Chapter and National Office updated on progress of campaign

and lessons learned to be shared with others

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Professional Chapter

• Providing campaign information and resources for campaign coordinator

• Arranging volunteer guest speakers and facilitators as requested by campaign

coordinator

• Sharing lessons learned from other campaigns with campaign coordinator

• Providing support as needed throughout preparation, implementation and wrap-up

phases of campaign

National Office

• Compiling lessons learned from campaigns across the country and sharing with

Professional Chapters

• Providing feedback on all communications materials

• Arranging National Office guest speakers or facilitators as requested by campaign

coordinator

Getting Approval for Your Campaign

Every individual will need to go through different steps in order to get the campaign

approved. Figure 1 shows one way to approach seeking approval.

Does your company have a

charitable giving policy

No

Yes

Are there fundraising campaigns

that are already happening at your

company

Identify procedures for applying to

run a fundraising campaign

according to the policy.

No

Yes

Identify a champion in an executive

position who can help to gain support

for the campaign.

Identify a champion in an executive

position who can help to gain support

for the campaign.

Speak with the people who are

running the current campaign to

learn how to get approval.

opportunities for collaboration.

Figure 1 Approval Flow Diagram

Identify a champion in an executive

position who can help to gain support

for the campaign.

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Pitching the Idea

At some point in the process of seeking approval you will likely need to pitch the idea of

the campaign to someone, whether it is to a manager, the coordinator of another

campaign or a charitable giving committee. The way you present the idea can have a big

impact on how well received it is.

At Accenture the idea of running a

campaign to raise Aeroplan Points

was first introduced in 2005. It was

rejected because there wasn’t a clear

enough plan. The next year the team

put together a more detailed plan and

gave the company more information

about EWB. Once management had

learned enough about EWB it was

easy for them to decide to support a

workplace campaign.

Below are a few tips for making your pitch:

• Share your confidence and enthusiasm;

• Have a well-thought out, but flexible plan;

• Be prepared to address concerns and adapt

the campaign to the needs of your company;

• Start small with a multi-year vision;

• Keep your message clear and concise.

In your pitch you can mention the following

three reasons why your company would benefit

from having an EWB workplace campaign.

Employee retention and morale – employees want to work for a company that

cares, they want to contribute to something bigger and they want to feel good about

where they work. Employees can be proud about supporting EWB in the workplace.

Brand alignment – companies who employ

engineers have a natural philanthropic link to

Engineers Without Borders, which is a

respected organisation with a strong brand.

Coming alongside EWB to support our efforts

shows that your company is progressive and

innovative and differentiates you from your

competitors.

“The culture and vision of Wardrop and EWB

are aligned – this is positive for both

organisations – it will allow us to work

together.”

Andrew Sebastian

Human Resource Manger, Wardrop Engineering

Employee recruitment – The 30,000 EWB members across Canada want to work for

companies that are making positive contributions to the world. Hosting a Workplace

Camping is a great way to attract the next generation of globally aware and driven talent.

A sample proposal letter that can be sent to a manager is provided in Appendix I.

Asking for Resources

A great way to make running the campaign easier is to get some support from your

company. When seeking approval you may want to ask for a small budget to cover costs.

You can also ask for a certain amount of company time that employees can use to work

on the campaign. The sample proposal letter in Appendix I includes a request for a

budget and employee time.

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Building Your Team

Once you have approval for your campaign you can start putting a team together to make

the campaign actually happen! It’s important that the team functions well together so

that they can be effective. Following are some things that you can do to ensure that your

team is able to work well together.

• Look for other socially aware people within the company that you can draw on for

support (eg. EWB members, friends, members of other socially oriented groups). A

sample recruitment email and poster can be found in Appendix II.

• View yourself as the leader of a team, not necessarily the person who needs to be

running everything. Draw on the support of others and allow them to step up. Getting

more people involved will lead to more energy, creativity, legitimacy and capacity to

get things done.

• Use the skills within the company to make the campaign stronger. Ask your company

for pro-bono services, such as marketing.

For tools to use in building and managing your team check out page 100 of the Orange

Book of Change (http://chapters.ewb.ca/resources/wpcontent/uploads/2008/05/3-roles-president.pdf).

Planning

As with any project it will be incredibly helpful for you to have a plan for what you want

to achieve and how you will do so. Following you’ll find some tools for setting goals and

planning the details of how your campaign will run.

Long-term Planning

Starting a campaign can be a daunting task. Approach it with an attitude of “small but

successful” in year one. Thinking of your campaign in the long-term from the beginning

can help make the planning stress-free from year to year. It is also the most sustainable

way to contribute to EWB and to have a lasting impact in your workplace. Think about

on the successes of the previous year. Starting with a three year plan can also help your

company fit the campaign into its long-term plans. Below is a sample of a three year

plan. A multi-year campaign planning template can be found in Appendix III.

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Table 1 Sample Campaign Plan

Quantitative

Yr.

1

2

3

Overall Goals

Fundraising $1000

Employee Participation (%) 5%

Supportive Management 1 manager

Campaign

Duration of Campaign 1 week

Non-Event Fundraising* (#) 1

Fundraising Events (#) 1

Awareness Events (#) 1

Team

Core Team Members (#) 2

Supporting Members (#) 4

Overall Goals

Fundraising $3000

Employee Participation (%) 10%

Supportive Management Senior exec

Campaign

Duration of Campaign 3 weeks

Non-Event Fundraising* (#) 2

Fundraising Events (#) 4

Awareness Events (#) 3

Team

Core Team Members (#) 6

Supporting Members (#) 9

Overall Goals

Fundraising $7000

Employee Participation (%) 20%

Supportive Management President

Campaign

Duration of Campaign 3 weeks

Non-Event Fundraising* (#) 2

Fundraising Events (#) 4

Awareness Events (#) 3

Team

Core Team Members (#) 7

Qualitative (change in

knowledge, skills, attitudes

and behaviours in workplace)

• Some employees become

aware of EWB, have a general

idea of the work that it does

and have a positive attitude

towards it.

• You identify other likeminded

employees who want to help

next year.

• The company matches

employee donations.

• More employees become

aware of EWB, have a general

idea of the work that it does

and have a positive attitude

towards it.

• You have a “Fair Trade” theme

with the goal of providing Fair

Trade coffee in the workplace.

• Employees identify as being

concerned with issues related

to poverty and international

development.

• Most employees feel a sense of

pride in supporting the work

of EWB.

• Employees start to buy fairtrade

outside work.

• Employees are engaged in

learning about international

development and poverty

issues independently.

Supporting Members (#) 15

*Non-Event Fundraising refers to any fundraising activities that do not involve events.

Some examples of non-event fundraising activities are pledge forms or change drives.

Timing

The timing of the campaign can have a major impact on how easy it is to engage

employees. Each workplace is unique and times that are ideal for running a campaign.

There are, however, certain common questions that can be kept in mind when choosing

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when to hold a campaign at your office. The following are some questions and tips to

help you decide when you should run your campaign.

• Does the company do other campaigns

Try to space out the EWB campaign from any other fundraising campaigns that your

company has to avoid making employees feel overwhelmed and confused by too

many activities.

• When are people most available

Try, if possible, to plan the campaign for a time when there are fewer major project

deadlines so people have the time and energy to engage in the campaign.

• When do people tend to spend more time in the office and when do

they tend to spend less time in the office

Try to plan your campaign for a time when people will tend to be in the office more.

Avoid times when a lot of field work is being done or when many people tend to take

vacations.

Speak with your managers or staff who have been around for a long time and would be

aware of these trends.

Length

Campaigns can run for anywhere from one to several weeks. Below are a few factors to

consider when deciding how long to run your campaign for.

Approval of Management

There may be restrictions from management as to the length that the campaign can

be. Make sure you get approval before getting too far into the planning.

Capacity of Team

Each team has varying degrees of capacity according to skill level, energy,

commitment and time availability of volunteers. Make sure you’re choosing a length

for your campaign that you and your team will be able to manage.

Campaign Goals

The type of campaign you want to run and what you want to achieve will also affect

how long you will want to make it. If you have a large fundraising goal you may need

more time to achieve it. If awareness is an important part of your campaign then you

will need to make sure you have enough time to incorporate both fundraising and

awareness.

Activities and Events

When planning activities and events it is important to start by thinking about your goals.

How much do you want to fundraise What messages do you want to send to your coworkers

What culture do you want to promote in your workplace Reflecting on your

multi-year plan can help with this.

Once you’ve identified your overall goals for the campaign you can start to think about

how to achieve them. Usually campaigns include three types of activities; fundraising,

awareness and fun.

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FUNDRAISING

Change for Change

Drive

Pledge Cards

Mini-golf

Tournament

World

Potluck

Loonies for

Learning

Development

Jeopardy

Root Causes of

Poverty

Workshop

FUN

AWARENESS

Figure 2 Activity Type Venn Diagram

Fundraising activities are, of course, important for achieving the financial goals of the

campaign. Awareness activities ensure that people understand where their money is

going and are able to make informed decisions about their support. Fun activities can

help people get excited about the campaign. An event might contain one or all three of

these elements.

Examples of these different activities can be seen in Figure 2. Descriptions of these

activities are available in Appendix IV.

Here are some more activities that can be done as part of your campaign. Descriptions of

these are also available in Appendix IV.

• Introduction to EWB by Local Professional Chapter Member

• EWB National Office Staff Member Presentation

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• Returned Volunteer Presentation

• Raffle

• Development Discussions

• Article of the Week Emails

• Bake Sale

• Concert

• Department Head Obstacle Course

• Foosball Tournament

• Development Crossword

• Barbeque

• Pie Throw

An activity planning template can be found in Appendix V.

Employee Matching

A great way to set your campaign up for success is to set up an employee matching

program. Talk to your company’s community investment group to see how to make this

happen. It’s an easy way to achieve great fundraising goals!

Advertising

Advertising is key to running a successful campaign. Below are a few tips to help you

make your advertising effective.

Branding

It can be really helpful to use branding techniques to help people recognize

advertisements about the campaign. Some simple ways of promoting a brand around the

campaign include:

• Using the EWB logo on all materials (the logo can be downloaded from

www.chapters.ewb.ca) ;

• Using the same colours for all materials;

• Having consistent formatting; and

• Having a common theme to the advertising materials.

Emails

Sending out regular emails can be a good way to keep people informed about the

progress of the campaign as well as opportunities to get involved.

Websites

You can work with the website administrator at your office to see what possibilities exist

for advertising on the company’s internal website.

Posters

Put posters in the coffee shop, reception area or elevators to spread the word. A

sample event poster can be found in Appendix VI.

Handbills

Handbills are great because people can take the information away with them.

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Word of Mouth

Personal invitations will make people feel more connected to the cause and more

likely become involved.

Taking Action

Actually running the campaign can be one of the most exciting and also most

challenging parts. Making sure you have the right people overseeing events, that the

team is excited and energized and that you are reflecting and adapting as needed will

help ensure that the campaign runs smoothly.

Overseeing Activities

Make sure there’s one person overseeing each activity who’s aware of everything that

needs to happen for it. This will help prevent details from being forgotten about.

Maintain Energy and Enthusiasm

As the campaign coordinator you’ll be incredibly important in setting the tone for

people’s attitudes towards the campaign. Keeping your energy and enthusiasm high will

help get others more excited about being involved.

Reflecting and Adjusting

It will be important for your team to reflect on the campaign and to adapt according to

lessons being learned along the way. Think about when it will be most useful to have

reflection time and schedule meetings with your team during those times.

Wrapping-up Your Campaign

Once the campaign is over it’s important to make sure that everything is wrapped up and

the team is ready for next year. Following is some information about what needs to

happen in order to wrap up the campaign.

Finances

At the end of the campaign it will be important to make sure that all funds get

transferred to EWB and all eligible donors receive a tax receipt. The National Office can

help with these arrangements.

Closing the Team

Make sure you take the time to celebrate successes with your team. This could involve

anything from a thank you email being sent out to the team to a celebration party being

thrown. It’s also important to thank each person individually for their contribution. This

can be as formal or informal as you like but it will help make people feel appreciated for

their work and make them more likely to be involved in the future.

Thanking Campaign Supporters

Make sure to celebrate the success of the campaign with everyone who attended events

or donated. An email can be sent out, thank you cards can be given to donors, a press

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release can be written, or a celebration barbeque could be held. The people who

contribute to the campaign are what make it successful so make sure they’re aware of

how much they’re appreciated. A sample press release can be found in Appendix

VII.

It’s also important to thank the company and managers for their support. Make sure you

acknowledge the role that they played in the campaign and communicate the campaign

successes to them.

Reporting

Campaign reports serve two purposes. First of all, they’re important for whoever will be

running the campaign the following year. They help the new Campaign Coordinator to

build off successes and lessons learned. They’re also important for the Professional

Chapter and the National Office to be aware of what is happening in various workplaces.

This way they can capture lessons that can be applied to running workplace campaigns at

other companies. A campaign report template can be found in Appendix VIII and

an activity report template can be found in Appendix IX. Reports should be

emailed to your local Professional Chapter contact and to Bud Sambasivam.

Getting Approval for Next Year’s Campaign

If your company hasn’t already given approval for multiple years then approval can be

sought shortly after the campaign ends. Sharing the successes of the campaign can be a

good way to encourage management to give approval for the campaign to be run again.

Transition to New Coordinator

It can be really valuable to identify who will coordinate next year’s campaign before even

starting this year’s campaign. That way they can observe some of the successes and

challenges as they arise and be better prepared to address them the following year. You

may even decide that you’d like to coordinate the campaign again next year. This is a

great way to make sure lessons that have been learned do not get lost.

Wrap-up Checklist

Did you remember to…

o Transfer funds to EWB

o Send tax receipts to all eligible donors

o Celebrate successes with your team, management and campaign

supporters

o Thank your team, management and campaign supporters

o Complete a report and give it to National Office, your local Professional

Chapter and next year’s Campaign Coordinator

o Get approval for next year’s campaign

o Have a transition meeting with next year’s Campaign Coordinator

o Pass on any relevant documents to next year’s Campaign Coordinator

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Appendix I – Sample Proposal Letter

Subject: Partnering with Engineers Without Borders for a Brighter Future.

Dear Ms./Mrs./Mr. __(name of manager)__,

In Zambia honey is more than just a sweet treat, it’s a livelihood. Engineers Without

Borders (EWB) volunteer, Mark Hemsworth, is working with a Zambian organisation

called Forest Fruits to help bee-keepers in Zambia earn a reasonable living for their

honey. Forest Fruits takes in raw honey and processes it to a standard that can be sold on

international markets. This value-add helps farmers earn more than if they were to sell

their raw honey locally. This increased income gives them more opportunity for

necessities such as housing, clean water and education.

This is just one example of the many projects that EWB volunteers are working in Africa.

In order to make this work possible EWB requires financial support. I would like to offer

you the opportunity to become a participant in creating positive global change by

supporting the work of EWB with a workplace campaign.

Running a workplace campaign is a way of demonstrating our corporate values while

actually making a significant contribution to the eradication of extreme poverty. It’s also

a great way to create an exciting, dynamic and engaging office environment that

employees want to be a part of. An EWB fundraising campaign can help our company to

develop a moral brand, to attract and retain passionate social leaders and to maintain

high morale amongst employees.

I would like to propose running a week long campaign with a fundraising target of $1000

to be matched by the company. As part of this campaign we will hold a lunch and learn

session with a guest facilitator from EWB and a world potluck, distribute pledge cards

and have a dress-down Friday.

The details of the campaign will be organised by a team of volunteers from the office with

support from EWB. Your role will be to approve the activities that are planned and to

provide input. I would also like to request a small campaign budget of $300 to cover our

expenses. Additionally, allowing employees time out of their regular work day to work on

the campaign will help to make the campaign a success.

I look forward to discussing the details of this proposal in a meeting. Please advise as to

when this would be possible.

Sincerely,

__(your name)____

Workplace Campaign Coordinator

Engineers Without Borders

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EWB Workplace Campaign Kit

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Appendix II – Sample Recruitment Email and Poster

Greetings CH2M HILL Toronto employees,

This year's Engineers Without Borders campaign theme is ‘Global Citizenship’.

During the month of May, we will embark on a mission to learn and share each

other’s unique and special cultures. We are looking for people to help plan the

campaign. Your involvement can be as little or as much time as you like.

If you are interested in helping, please click on one of the following buttons:

• Coordinator: Lead the campaign efforts (ideally we will have two coordinators)

• Committee: Help plan and organize the month long campaign

• Participate: Help run various events during the month long campaign

This is great opportunity to:

• Support a great organisation: Engineers without Borders (www.ewb.ca)

• Become engaged and educated citizens on issues affecting our society

• Meet and socialize with new people in the office

Thanks!

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EWB Workplace Campaign Kit

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Appendix III – Campaign Planning Template

Yr.

1

2

3

Quantitative

Overall Goals

Fundraising

Employee Participation (%)

Supportive Management

Campaign

Duration of Campaign

Non-Event Fundraising (#)

Fundraising Events (#)

Awareness Events (#)

Team

Core Team Members (#)

Supporting Members (#)

Overall Goals

Fundraising

Employee Participation (%)

Supportive Management

Campaign

Duration of Campaign

Non-Event Fundraising (#)

Fundraising Events (#)

Awareness Events (#)

Team

Core Team Members (#)

Supporting Members (#)

Overall Goals

Fundraising

Employee Participation (%)

Supportive Management

Campaign

Duration of Campaign

Non-Event Fundraising (#)

Fundraising Events (#)

Awareness Events (#)

Team

Core Team Members (#)

Supporting Members (#)

Qualitative (change in

knowledge, skills, attitudes

and behaviours in workplace)

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EWB Workplace Campaign Kit

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Appendix IV – Activity Descriptions

● fundraising ● awareness ● fun

Introduction to EWB by Local Professional Chapter Member ●

Invite someone from your Local Professional Chapter to give a presentation about what

EWB is. This a great way to start off a campaign, connecting your co-workers to EWB.

EWB National Office Staff Member Presentation ●●●

Have a representative from EWB’s National Office come to your workplace to give a

presentation about EWB. Collect donations or sell lunch before the presentation.

Returned Volunteer Presentation ●●●

Have a volunteer from EWB who has recently returned from Africa come into your

workplace to do a presentation about their work. Collect donations or sell lunch before

the presentation.

Raffle ●

Get donations from your own or other companies to use as prizes in a raffle. Sell tickets

desk to desk and at any campaign events that are happening. Hold the raffle draw on the

last day of the campaign.

Development Discussions●●

Have a topic or article for discussion that gets sent out to employees ahead of time.

Gather in the lunch room or at a local restaurant to discuss the topic or article.

Article of the Week Emails●●

Each week send out an article related to development along with campaign updates.

Bake Sale●

Have volunteers bake delicious treats to sell in the lunch room.

Concert●●●

Hold a lunch time concert at your office or at a venue near your office. Sell tickets to your

company’s employees and give tickets to them to sell to their friends.

Department Head Obstacle Course●●

Have department heads sign up to run an obstacle course. Have employees pledge

money to eliminate parts of the obstacle course for their department head.

Mini-Golf Tournament●●

In the month leading up to the tournament have employees design their own holes for a

mini-golf course using office supplies and household items. Charge an entry fee for

teams or individuals to enter the tournament and give a prize to the winning team.

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Foosball Tournament●●

Set up a few foosball tables in a common area and have people pay an entry fee to enter

the tournament. Have a small prize and a medal or trophy for the winner.

Development Crossword●●

Make a crossword with words related to development. Hand it out to employees and give

a small prize to the first person to complete it.

Barbeque●●

Hold a kick-off barbeque at the beginning of the campaign or a celebratory barbeque at

the end. You can serve fair trade coffee, tea or produce and use the opportunity to make

announcements about either activities to look for or successes of the campaign. This is

also a great chance to talk one-on-one with people about the campaign.

Change for Change Drive ●

Have a jar that you leave in a spot where many people spend time. Put an EWB logo and

a brief description of the campaign on the jar. Use it to collect people’s loose change. You

can also bring the jar around with you at a specific time each day or week.

Pledge Cards●

Give out pledge cards that your co-workers can fill out and give back to you to make

either a one-time or regular donation.

Loonies for Learning●●●

Play development trivia and every time someone gets an answer wrong have them pay a

loonie to hear the correct answer.

World Potluck●●●

Have people prepare dishes from different countries. Charge $5-$10 for a plate or have

people buy tickets to sample dishes that each cost a different number of tickets for a

sample.

Pie Throw●●

Have people pre-order pies to have thrown in their co-workers or managers faces. When

a pie gets brought to someone to be thrown in their face they can either accept it or

redirect to someone else for a certain price.

Development Jeopardy●●

A fun workshop to enable people to share their knowledge about the history and key

actors in the development field. Workshop materials are available online at

chapters.ewb.ca.

Root Causes of Poverty Workshop●●

A workshop that engages participants in thinking critically about the causes and effects

of poverty. Workshop materials are available online at chapters.ewb.ca. Facilitate the

workshop yourself or have a volunteer from your local Professional Chapter of EWB

come as a guest facilitator.

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Appendix V – Activity Planning Template

Overall Fundraising Goal:

Overall Employee Participation Goal:

Activity Goals

Fundraising:

Participation:

K,S,A or Behaviour Change:

Activity Details

Type:

Name:

Duration:

Location:

Date:

Time:

Description of Activity:

Resources Required for Preparation:

Resources Required for Implementation:

Resources Required for Wrap-up:

© 2008 Engineers Without Borders – Canada


EWB Workplace Campaign Kit

July 2008

Appendix VI – Sample Event Poster

At the Engineers Without Borders (EWB)

What: A buffet of delicious foods from

around the world

Where: Upstairs lunch room

Date: Tuesday, July 22, 2008

Time: 12:00pm

Cost: $10 per person (all proceeds will go to EWB)

ALL YOU CAN EAT!!!

© 2008 Engineers Without Borders – Canada


EWB Workplace Campaign Kit

July 2008

Appendix VII – Sample Press Release

Address, City, Province, Postal Code

Telephone, email, website

CANADIAN CHARITY 89980-1815-RR0001

MEDIA ADVISORY

For Release: IMMEDIATE (Month Date, Year)

Engineers Without Borders

Accenture and Aeroplan team up to support Engineers Without Borders

CITY - Accenture and Aeroplan recently concluded a joint campaign in which they raised

Aeroplan Points for Engineers Without Borders (EWB). The campaign ran for the month

of February. During the campaign employees at Accenture could go online and donate

their Aeroplan Miles directly to EWB. This worked well for Accenture since many of their

employees fly quite regularly. Aeroplan agreed to match all donations made by

Accenture employees.

During the campaign awareness raising events were also held. Former overseas

volunteers went to Accenture offices throughout the country to do presentations in their

workplaces. One example of this is Tom Owen who shared his experiences working on a

Micro Enterprise and Agricultural Processing project in Ghana.

By the end of the campaign participants had donated 500,000 Aeroplan Miles. With the

matching donation from Aeroplan this meant that EWB received a donation of 1,000,000

Aeroplan Miles. This is enough miles to send approximately 10 volunteers to work on

projects in Africa, similar to the Tom Owen worked on.

“The Accenture Aeroplan Miles Donation Program provides tremendous support to offset

substantial travel costs and we hope partnerships of this nature will serve as a model to

other Canadian businesses looking for unique ways to give back” said George Roter,

Co-Founder and Co-CEO of EWB.

Accenture and Aeroplan are two of EWB’s oldest corporate sponsors. The innovation

they’ve taken in their support of EWB is helping to shape future campaigns with other

companies.

Engineers Without Bordres works in developing communities to promote human

development through access to technology. Its 30,000 members across the country

strive to make Canada a model global citizen.

INSERT PARAGRAPH ABOUT YOUR COMPANY

For More Information Contact:

Name of campaign contact for media

Title

Company

Phone

© 2008 Engineers Without Borders – Canada


EWB Workplace Campaign Kit

July 2008

Appendix VIII – Campaign Report Template

Please Include Your Campaign Plan With the Report

Yr.

1

2

3

Quantitative

Goal

Overall

Fundraising

Employee Participation (%)

Supportive Management

Campaign

Duration of Campaign

Non-Event Fundraising (#)

Fundraising Events (#)

Awareness Events (#)

Team

Core Team Members (#)

Supporting Members (#)

Overall

Fundraising

Employee Participation (%)

Supportive Management

Campaign

Duration of Campaign

Non-Event Fundraising (#)

Fundraising Events (#)

Awareness Events (#)

Team

Core Team Members (#)

Supporting Members (#)

Overall

Fundraising

Employee Participation (%)

Supportive Management

Campaign

Duration of Campaign

Non-Event Fundraising (#)

Fundraising Events (#)

Awareness Events (#)

Team

Core Team Members (#)

Supporting Members (#)

Actual

Qualitative (change in

knowledge, skills, attitudes

and behaviours in

workplace)

© 2008 Engineers Without Borders – Canada


EWB Workplace Campaign Kit

July 2008

Appendix IX – Activity Report Template

Please submit an Activity Report for each activity you ran during the campaign.

Submit your Activity Plan as well for each of the activities.

Activity Details

Type:

Name:

Duration:

Location:

Date:

Time:

Achievement of Goals

Financial Goal:

Money Raised:

Employee Participation Goal:

Employee Participation:

Knowledge, Skills, Attitude and Behaviour Changes in Participants:

What were some of the key successes of this activity

What made these successes possible

What opportunities exist to make this activity more successful

What would need to be done to make this happen

Please provide any additional comments.

© 2008 Engineers Without Borders – Canada

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