EXHIBITOR PROSPECTUS - Illinois Library Association

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EXHIBITOR PROSPECTUS - Illinois Library Association

Libraries Out Loud

EXHIBITOR PROSPECTUS

Illinois Library Association 2010 Annual Conference

September 29–30, 2010 Navy Pier, Chicago, Illinois


Illinois has one of the most extensive systems of libraries — public, academic,

school, and special — in the country. A total of 3,802 libraries — public, college

and university, school media centers, and special libraries (corporate, medical,

law, religious, etc.) — are located in the state.

The Illinois Library Association (ILA) Annual Conference is the third-largest state

library exposition in the nation. We represent librarians from the state’s public,

academic, school, and special libraries. The ILA Annual Conference offers you an

unparalleled opportunity to reach decision makers from across the state.

The ILA Annual Conference offers opportunities in addition to exhibits —

advertising, sponsorship, membership, program participation, and much more.

For more information on ILA, visit our Web site at www.ila.org.

Librarians Out Loud

Lead Out Loud

WHO ATTENDS

Literate Out Loud

The ILA conference is attended by

librarians, trustees, library assistants,

educators, and others interested in

libraries. Illinois librarians spend

more than $425 million on library

and library-related materials and

supplies each year.

43% of ILA Conference Attendees

are planning or considering

a renovation or construction

project.

76% of ILA Conference Attendees

are planning or considering

technology upgrades.

78% of ILA Conference Attendees

are authorized to purchase

goods and services for their

libraries.

93% of ILA Conference Attendees

influence buying decisions at

their libraries.

94% of ILA Conference Attendees

report that they visit the

exhibits floor; 79% visit more

than once.

92% of ILA Conference Attendees

said that they found new

products while visiting the

exhibits; 87% found new

companies.

ALL CONFERENCE

PROGRAMS HELD

AT NAVY PIER

Our exhibitors are the center of our

conference with the sessions in close

proximity to the exhibits. Several

no-conflict, exhibits-only times have

been scheduled for attendees to visit

the exhibits.

EXHIBIT RENTAL FEE

Exhibit space rental is $1,000 per

single 10’x10’ booth. Open corners

are an additional $50. A completed

and signed application, along with

payment, is required before booth

assignments are made. ILA members

receive a 10 percent discount off the

total exhibit rental fee.

SPACE ASSIGNMENT

Exhibit space assignments will be

made, whenever possible, in keeping

with the preferences requested by

the exhibitor, and based on the

availability of a particular exhibit

space. Final determination in all

space assignments will be made

by show management in the best

interest of the exposition.

2 Illinois Library Association 2010 Annual Conference Exhibitor Prospectus


EXHIBIT SPACE

As an exhibitor, each company

will receive:

– One six-foot table

– Two side chairs

– Company ID sign

– One wastebasket

– A complete conference

program listing

– Company listing on the ILA

Web site

– The opportunity to purchase

attendee mailing labels

– Early sign up for ILA 2011!

(October 19-20 at the Donald

E. Stephens Convention Center

in Rosemont.)

– Complimentary beverages in

our Exhibitors’ Lounge

EXHIBITOR SERVICE

MANUAL

Approximately ninety days prior

to the show, all exhibitors will

receive an Exhibitor Service Manual

via email. It includes valuable

information such as show rules,

complete exhibit installation

and removal information, a list

of contractors, and order forms

for various add-on services.

CONFERENCE HOTELS

Doubletree Hotel Chicago

Magnificent Mile

300 E. Ohio St.

Chicago, IL 60611

Phone: (312) 787-6100

www.doubletreemagmile.com

Single/Double: $209

Please inform the hotel that you are

with the Illinois Library Association

(ILA) 2010 Annual Conference;

reservations must be made by

September 5.

Courtyard by Marriott

Downtown Chicago

30 E. Hubbard St.

Chicago, IL 60611

Phone: (312) 329-2500

Toll Free: (800) 321-2211

www.courtyardchicagodowntown.com

Single/Double: $196

Please inform the hotel that you are

with the Illinois Library Association

(ILA) 2010 Annual Conference;

reservations must be made by

September 6.

FOR MORE EXHIBIT

INFORMATION

Meagan Reichstein, Exhibits Manager

Corcoran Expositions

100 West Monroe, 10th Floor

Chicago, IL 60603

Phone: (312) 541-0567

Fax: (312) 541-0573

E-mail: meagan@corcexpo.com

Liberty Out Loud

Lend Out Loud

Legislate Out Loud

3 Illinois Library Association 2010 Annual Conference Exhibitor Prospectus


MARK YOUR

CALENDAR

NOW!

Learn Out Loud

Legacies Out Loud

INSTALLATION HOURS:

Tuesday, September 28

9:00 a.m. – 5:00 p.m.

Wednesday, September 29

8:00 a.m. – 11:00 a.m.

EXPOSITION HOURS:

Wednesday, September 29

12:30 – 7:00 p.m.

12:30 – 2:00 p.m. Exhibits opening reception with

complimentary light lunch

3:30 – 4:00 p.m. Cookie Break

5:00 – 7:00 p.m. Cocktail Reception

Thursday, September 30

10:00 a.m. – 2:00 p.m.

10:00 – 11:30 a.m. Complimentary coffee will be served

in the exhibit hall

11:30 a.m. – 12:30 p.m. Trustee Focus – spend an hour with

library trustees

12:30 – 2:00 p.m. Exhibits closing reception with

complimentary light lunch

DISMANTLING:

Thursday, September 30

2:00 – 10:00 p.m.

Literature Out Loud

4 Illinois Library Association 2010 Annual Conference Exhibitor Prospectus


MAXIMIZE YOUR INVESTMENT.

INCREASE YOUR VISIBILITY.

As an exhibitor at the Illinois Library Association (ILA) 2010 Annual

Conference in Chicago, you will make direct contact with more than 1,000

librarians, trustees, and administrators – and so will 160 other exhibitors.

What can you do to make your company stand out from the others

SPONSORSHIP OPPORTUNITIES

Platinum Partner ($1,000 and up)

– Sponsor recognition in the ILA Reporter prior to the conference

– Logo exposure on event marketing materials

– Logo exposure on event signage

– Verbal thanks from ILA President at Opening General Session

– Logo hotlink on ILA Web site

– Sponsor recognition in conference program

– Sponsor recognition for your exhibit booth

– Recognition of your representative at the sponsored event

– Recognition in the ILA Reporter following the conference

Platinum Partnership

Opportunities:

Conference Lanyards

(Cost of Lanyards)

Your logo will be printed on more

than 2,000 lanyards.

Conference Tote Bags

(Cost of Tote Bags)

As the official sponsor of the conference

attendee bag, your logo will be printed

on more than 2,000 bags.

Conference Note Pads TAKEN!

More than 2,000 attendees will

receive notepads with your logo

in their conference bags.

Wi-Fi Access

($1,200)

Wi-fi access is provided

in the registration area.

Opening General Session TAKEN!

Youth Services Author Breakfast

($1,000)

One of the conference’s most

popular events, attended by

youth services librarians.

Exhibits Cookie Break

($1,000)

Held in the exhibit hall on

Wednesday, September 29,

this event always draws a crowd.

Library Pub Crawl

($1,000)

This social event will be held on

Wednesday, September 29. A sponsor

is sought to underwrite the cost

of trolleys for the event.

Exhibits Opening Reception

($1,000)

Exhibits Closing Reception

($1,000)

Conference attendees gather for the

opening and closing of the exhibits

with a buffet-style light lunch. Each

event is available for individual

sponsorship. It’s a well-established

fact that the way to a librarian’s heart

is through her or his stomach!

Illinois Authors’ Dinner

($1,000)

Peter Sagal, host of “Wait, Wait …

Don’t Tell Me” and author of The Book

of Vice: How and Why Other People are

Having More Fun Than You will be the

featured speaker at this event.

5 Illinois Library Association 2010 Annual Conference Exhibitor Prospectus


Silver Partner ($500 to $999)

– Logo exposure on event marketing materials

– Logo exposure on event signage

– Verbal thanks from ILA President at Opening General Session

– Logo hotlink on ILA Web site

– Sponsor recognition in conference program

– Sponsor recognition for your exhibit booth

– Recognition of your representative at the sponsored event

– Recognition of your representative at the sponsored event

– Recognition in the ILA Reporter following the conference

Lunch Out Loud

Lyrics Out Loud

Silver Partnership Opportunities:

Public Library Forum Reception

TAKEN!

Gather with Illinois’s public librarians

to kick off the conference!

Public Library Forum Luncheon

TAKEN!

A significant gathering of public

library leaders and decision makers.

Stories & Spirits Reception

TAKEN!

Support young adult and youth

services librarians — some of the

most active librarians in the state —

at this popular conference event!

Trustee Continental Breakfast

TAKEN!

Trustee Focus Coffee Break

TAKEN!

A special hour in the exhibits has

been designated for library trustees.

Library Trustee Forum Luncheon

TAKEN!

Tap into public library decision-makers

at this well-attended luncheon.

IACRL Luncheon

($600)

Develop connections with academic

and research librarians from around

the state.

Young Adult Services Reception

($600)

A gathering of young adult services

librarians from around the state.

Reference Services Forum

Luncheon

($600)

Reference services librarians from

public and academic libraries attend

this event.

Resources and Technical Services

Forum Luncheon

($600)

Reach a technology-driven audience

at this event.

Individual Program Sponsorship

($500)

If you don’t see an event that meets

your needs, ILA will work with you

to identify a conference program that

presents the perfect opportunity

for your partnership.

Live Out Loud

6 Illinois Library Association 2010 Annual Conference Exhibitor Prospectus


Bronze Partner (Less than $500)

– Logo exposure on event signage

– Verbal thanks from ILA President

at Opening General Session

– Logo hotlink on ILA Web site

– Sponsor recognition in conference

program

– Sponsor recognition for your

exhibit booth

– Recognition of your representative

at the sponsored event

– Recognition in the ILA Reporter

following the conference

Bronze Partnership

Opportunities:

Thursday Library Consultant

Coffee Break

($300 per partnership)

Library consultants from around

the state come together each year to

sponsor Thursday morning’s exhibits

coffee break. There is no limit to the

number of partnerships accepted.

Talk Table Sponsorship

($250)

and

Poster Session Sponsorship

($250)

Sponsorship of either of these areas,

which are located on the exhibit floor,

presents a perfect partnership

opportunity for companies and

organizations that are unable to

exhibit at the conferences.

Please contact ILA Conference

Manager Cynthia Robinson at

(312) 644-1896 or robinson@ila.org

for more information.

Laugh Out Loud

Literacy Out Loud

Lively Out Loud

7 Illinois Library Association 2010 Annual Conference Exhibitor Prospectus


OTHER MARKETING OPPORTUNITIES

Attendee Labels

Promote your products and participation in the ILA conference by purchasing

the mailing labels of advance conference registrants. Through an advance

mailing, you can invite conference attendees to your booth, provide them with

important product information in advance, and get a jump on sales. Labels are

11 cents each for ILA associate members and 13 cents each for nonmembers.

Call ILA to discuss your target market and to develop a list of labels that meets

your needs.

Passport to Prizes

ILA is offering the booth traffic building promotion called Passport to Prizes.

This is a fun way to attract and keep attendees on the exhibit floor. Each attendee

will receive a passport with their registration credentials. The attendee must stop by

each participating exhibitor to receive a stamp on his or her passport. The attendee

must complete the entire Passport in order to be eligible for the Prize Drawing that

will be held on the final day of exhibits. Attendees must be present at the Prize

Drawing to win. The Passport to Prize fee is $300.

For more information on the Passport to Prizes, contact Meagan Reichstein

at (312) 541-0567 or meagan@corcexpo.com.

Advertising

Please submit the following contract to reserve your space in the 2010 Conference

Program and the Preliminary Conference Program. The Conference Program is

distributed to more than 1,500 conference attendees and referred to multiple times

daily during the conference week, for information regarding programs, the map of

the convention center, local food options, and more. The Preliminary Conference

Program is distributed to 6,000 librarians, trustees, library assistants, educators,

and others interested in libraries throughout Illinois. The Preliminary Conference

Program seeks to create awareness and excitement for the Annual Conference,

in addition to informing thousands of people across the state about the

upcoming event.

8 Illinois Library Association 2010 Annual Conference Exhibitor Prospectus


PROGRAM ADVERTISING CONTRACT

Illinois Library Association/2010

Annual Conference

Navy Pier

September 29–30, 2010

Questions: Call ILA at

(312) 644-1896 or

e-mail kristy@ila.org

Reserving Space

Please reserve advertising space as

indicated below: (Please indicate your

preference with a checkmark.)

Advertise in both the preliminary

program and conference program

and save 10 percent!

Page Measurements Full Cost ILA Member Rate

Inside Covers 7" W x 10" H mPreliminary: $700 $650

mfront (TAKEN) mConference: $700 $650

or mback. mBoth: $1,260 $1,170

Full Page 7" W x 10" H mPreliminary: $600 $550

mConference: $600 $550

mBoth: $1,080 $990

½ Page Horizontal 7" W x 5" H mPreliminary: $500 $450

mConference: $500 $450

mBoth: $900 $810

½ Page Vertical 4" W x 10" H mPreliminary: 500 $450

mConference: $500 $450

mBoth: $900 $810

¼ Page Horizontal 7" W x 2" H mPreliminary: $300 $275

mConference: $300 $275

mBoth: $540 $495

¼ Page Vertical 3" W x 5" H mPreliminary: $300 $275

mConference: $300 $275

mBoth: $540 $495

Business card size 3.5" W x 2" H mPreliminary: $150 $135

mConference: $150 $135

mBoth: $270 $243

CLOSING DATES:

Preliminary Program —

Reservations: April 13, 2010 Cameraready

art: April 20, 2010

Conference Program —

Reservations: July 13, 2010. Cameraready

art: July 20, 2010.

All reservations must be accompanied

by full payment.

Deadlines for cancellations with

refund are April 9 and July 9, 2010.

(A $50 administrative fee will be

charged on all cancellations.)

Payment by: (Check one.)

mCheck (payable to ILA)

mVisa mMasterCard mAmEx mDiscover

Card#:

Cardholder’s Signature:

Submitted by: (Please Type or Print)

Name:

Title:

Company Name:

Address:

Exp. Date:

City: State: Zip:

Phone:

Fax:

E-mail:

9 Illinois Library Association 2010 Annual Conference Exhibitor Prospectus


EXHIBITOR: PLEASE COPY FOR YOUR FILES.

Acceptable art formats include:

• Camera-ready: B/W High resolution hard copy, 1200 dpi or higher preferred

• Film: Negative, RRED, 150 lpi. Analog proof (dylux or cromalin/Pressmatch type) required

• Digital files: Files may be submitted from either Mac or Windows platform. (Please be aware that files submitted from

Windows platform may require font substitution when imported to Macintosh QuarkXPress files. Every effort will be

made to match fonts specified.)

Submit files on the following media: data CD or DVD; or e-mail (5MB or less).

Files will be placed in QuarkXPress. Files received in PageMaker, InDesign or other layout programs may need to be

recreated in QuarkXPress and may incur additional cost. All graphic files (i.e., Illustrator, Photoshop, Freehand) must be

either vector art or 300 dpi .eps or .tif files. Please do not send Illustrator or Freehand files with Photoshop files embedded.

All PDF files must be high resolution press optimized with fonts embedded. Use spot color, not process (CMYK)

color or RGB. (Since spot color changes every January, please contact the ILA for specific Pantone color.) Include all fonts

necessary for the output of your file. Postscript fonts preferred. Laser or color printout required with all submissions. If

black and white laser proof supplied, please note color breaks.

Submit files on the following media: Greyscale or color file, .jpg, .tif, or .eps: 300 ppi (pixels per inch). Bitmap image:

600 ppi. No .gif files.

10 Illinois Library Association 2010 Annual Conference Exhibitor Prospectus

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