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A Case Study - Tukatech

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<strong>Tukatech</strong><br />

A <strong>Case</strong> <strong>Study</strong><br />

From Inspiration to Innovation<br />

About Brandix<br />

38 Manufacturing Facilities in<br />

Sri Lanka, India, and Bangladesh<br />

In Business since 1969, Brandix<br />

itself formed from several<br />

other companies in 2002<br />

Specializes in product development,<br />

manufacturing, and<br />

marketing<br />

Makes their own fabric,<br />

thread, buttons and hangers<br />

R&D, washing, dyeing, finishing<br />

and quality control.<br />

Utilizing TUKAcad and<br />

SMARTmark<br />

Company Vision “To be THE<br />

inspired solution for branded<br />

clothing.”<br />

World’s first LEED Platinum<br />

rated apparel factory and first<br />

apparel manufacturer to be<br />

ISO 50001 certified<br />

<strong>Tukatech</strong><br />

Brandix Casualwear’s headquarters.<br />

With a long list of international customers and an even<br />

longer history in the apparel industry, Brandix is one of<br />

the leading garment manufacturers in Sri Lanka. Brandix<br />

Casualwear, a division focused on creating valueadded<br />

bottoms for men, women, and children, has<br />

switched to <strong>Tukatech</strong>’s design and pre-production systems<br />

with excellent results.<br />

Sri Lankan owned and operated, Brandix Casualwear<br />

has produced garments for many of the world’s leading<br />

retailers for more than two decades, and has established<br />

itself as one of the most prominent manufacturers<br />

in the world. With customers including Gap, Banana<br />

Republic, Old Navy, Marks & Spencer, Land’s End, Jack<br />

Wills, Columbia, and many more, Brandix Casualwear<br />

has grown rapidly in the last few years and has cement-


<strong>Case</strong> <strong>Study</strong><br />

ed their place in the upper<br />

echelon of garment producers<br />

worldwide.<br />

“Our strength is making<br />

value-added bottoms with<br />

elevated washes and finishes,”<br />

said Dhananjaya<br />

Rajapaksha, CEO of Brandix<br />

Casualwear. With many international<br />

retailers working<br />

with manufacturers based<br />

in Bangladesh or Vietnam,<br />

Brandix Casualwear and<br />

other Sri Lankan garment<br />

producers are positioning<br />

their country as a place<br />

where clothes can be made<br />

under some of the best<br />

working conditions in the<br />

world and with exceptional<br />

added value.<br />

“We have to look for improvements,”<br />

said Dhananjaya.<br />

“Woven bottoms have<br />

the biggest price challenge<br />

in the industry, because of<br />

the less expensive work<br />

coming out of other countries.<br />

We must be sharper in<br />

our cost structure than we<br />

have been before.”<br />

“We looked around for solutions<br />

to improve our cost<br />

base in order to grow and<br />

even sustain the business<br />

that we have here,” said<br />

Dhananjaya. “We have a lot<br />

of skills that we have developed<br />

over the years that<br />

we just can’t abandon, we<br />

had to take certain steps towards<br />

preserving our operation<br />

in Sri Lanka. The question<br />

was who would take<br />

these steps with us. We<br />

already had big investments<br />

TUKAcad 2012 edition, the advanced pattern making software.<br />

in CAD systems, and our<br />

people are already trained<br />

to work a certain way.”<br />

Dhananjaya admits that<br />

there were no real problems<br />

with the company’s<br />

previous CAD system, but<br />

that something needed to<br />

drastically change in order<br />

for Brandix<br />

Casualwear<br />

to remain<br />

competitive<br />

in a shifting<br />

global<br />

market, and<br />

based on<br />

the work<br />

done in a<br />

different division<br />

of Brandix, it became<br />

apparent that <strong>Tukatech</strong> was<br />

able to provide that change.<br />

Dhananjaya credits Brandix’s<br />

Denim division with<br />

showing him the benefits<br />

of using TUKAcad and<br />

SMARTmark. Brandix Denim<br />

had started using <strong>Tukatech</strong><br />

systems in March of<br />

2011 and within few days<br />

reported considerable savings<br />

and had more than<br />

doubled their efficiency.<br />

“I’m happy to say that we did<br />

improve our efficiency [by<br />

33%] and met our goals in<br />

phase one, and <strong>Tukatech</strong> was<br />

a part of that.“<br />

-Dhananjaya Rajapaksha<br />

CEO, Brandix Casualwear<br />

After seeing these improvements<br />

in their sister division,<br />

Dhananjaya said that<br />

he was convinced that there<br />

was a lot of potential for<br />

<strong>Tukatech</strong>


savings, and he decided<br />

to meet with Mr. Ram Sareen,<br />

<strong>Tukatech</strong>’s founder<br />

and CEO. “<br />

“Mr. Sareen came in and<br />

showed that he had an<br />

extensive knowledge<br />

“Our first submitted sample<br />

approval has reached the<br />

highest level possible.”<br />

-Thushard Saumydasa,<br />

Head of Product Development<br />

about garment manufacturing.<br />

He knew what our<br />

technical people needed,”<br />

said Dhananjaya. “He<br />

worked with us to give<br />

us what we wanted in<br />

a software system, like<br />

unique features to calculate<br />

shrinkage in any<br />

pattern at any segment,<br />

get better fitting garments<br />

first time without<br />

having to make a sample<br />

to learn the mistakes. He<br />

sent his technical team<br />

from USA and India, and<br />

many of our requests for<br />

what we wanted to see in<br />

the software were accommodated.”<br />

“When we initially<br />

switched to using <strong>Tukatech</strong>,<br />

it was part of an<br />

overall project, which was<br />

to improve the overall efficiency<br />

of our operation<br />

by 33% in three months,”<br />

said Dhananjaya. “Whether<br />

that meant refocusing our<br />

resources or moving to a<br />

new location, that was what<br />

we set out to do. I’m happy<br />

to say that we did improve<br />

our efficiency and met our<br />

goals in<br />

phase one,<br />

and <strong>Tukatech</strong><br />

was<br />

a part of<br />

that.“<br />

“Today,<br />

our people<br />

are using<br />

<strong>Tukatech</strong>’s<br />

CAD to a<br />

much larger<br />

extent than<br />

they were with our previous<br />

CAD system” said Thushard<br />

Saumydasa, Head of Product<br />

Development.<br />

“Cost alone is not our focus.<br />

We want to provide speed<br />

<strong>Case</strong> <strong>Study</strong><br />

and value to our customers,”<br />

said Dhananjaya.<br />

“And in providing speed,<br />

everything else matters.<br />

<strong>Tukatech</strong> has helped us to<br />

cut fabric faster and more<br />

accurately, which are two<br />

very key components to our<br />

continued success.” He further<br />

added, “we are getting<br />

better quality, more productivity<br />

and better fabric<br />

utilization from our automatic<br />

cutters because the<br />

data coming from TUKAcad<br />

is further engineered. This<br />

really is an added bonus we<br />

never expected”<br />

“Another change we have<br />

seen since switching to <strong>Tukatech</strong>’s<br />

system is a drastic<br />

improvement in our sample<br />

approval,” said Dhananjaya.<br />

“Almost one hundred<br />

percent of our samples are<br />

approved by our customers<br />

Pattern Makers at work in Brandix Casualwear’s CAD room.<br />

<strong>Tukatech</strong>


<strong>Case</strong> <strong>Study</strong><br />

the first time.”<br />

“The feedback I’ve gotten<br />

from my managers is that<br />

the new <strong>Tukatech</strong> system<br />

has more functionality compared<br />

to the latest CAD<br />

systems they had and it is<br />

much easier to manage and<br />

use,” said Dhananjaya. “The<br />

most encouraging thing I’ve<br />

heard from the employees<br />

is the way that the implementation<br />

of the system<br />

was handled. The way <strong>Tukatech</strong><br />

brought in the initial<br />

team and interacted with<br />

our technical team was very<br />

beneficial. They listened to<br />

what we do and customized<br />

the systems to our needs.<br />

Many of our requests regarding<br />

the software were<br />

addressed during this implementation<br />

period.”<br />

“Working with Brad Whiteley,<br />

Ganesan and Boris<br />

Vishnevsky, <strong>Tukatech</strong>’s<br />

Chief Technical Officer, we<br />

were really able to customize<br />

the TUKAcad software<br />

so that it was able to meet<br />

our specific needs,” said<br />

Thushard. “we know what<br />

our customers do and what<br />

they expect from us, we<br />

About<br />

<strong>Tukatech</strong><br />

<strong>Tukatech</strong> is a Los Angeles-based company that provides 2D and 3D<br />

software solutions and manufacturing equipment to garment producers.<br />

It also provides web-based product development services and PDM/PLM<br />

systems, supported by brick and mortar centers strategically located in<br />

garment hubs worldwide. With over 12,000 systems sold and about 3,500<br />

competitive systems replaced, <strong>Tukatech</strong> is the fastest growing garment<br />

CAD/CAM company in the world. <strong>Tukatech</strong> has been ranked by Apparel<br />

Magazine as the #1 Apparel software company in the world.<br />

know what patternmakers<br />

needed, we knew what we<br />

needed from our systems<br />

and TUKATECH made it<br />

happen. I had the opportunity<br />

to discuss with <strong>Tukatech</strong>’s<br />

team and learn how to<br />

do those things.”<br />

Though Dhananjaya and<br />

Thushard acknowledge the<br />

savings are big with productivity,<br />

fabric consumption<br />

and quality of patterns, they<br />

say it is too soon to provide<br />

exact figures as to how<br />

much time and money they<br />

have saved since switching<br />

to <strong>Tukatech</strong>. They acknowledge<br />

that the operation as<br />

a whole has improved in the<br />

last few months, and that<br />

with the system in place,<br />

there is a lot of potential<br />

for growth and further improved<br />

efficiency.<br />

Further, Thushard has taken<br />

advantage of TUKAcad’s<br />

automated reports. “Instead<br />

of creating the reports myself,<br />

the software creates<br />

them automatically, which<br />

saves me time and increases<br />

my overall efficiency.”<br />

Dhananjaya expressed his<br />

enthusiasm for the reports<br />

generated by TUKAcad, and<br />

indicated that the reports<br />

make far-reaching improvements<br />

for Brandix Casualwear.<br />

“These reports are<br />

essential for non-technical<br />

employees, like merchandisers<br />

and sales people.<br />

This is a whole new area for<br />

us with a lot of potential applications.”<br />

“We are currently in our<br />

second round of training,<br />

the advance training for<br />

non-CAD users to get best<br />

possible results from their<br />

CAD data,” added Dhananjaya.<br />

“We would like to use<br />

<strong>Tukatech</strong> to make more<br />

structural changes to our<br />

infrastructure, and advance<br />

our company’s mindset.<br />

“When I was looking at the<br />

whole operation, I realized<br />

that our technology<br />

has advanced, but certain<br />

mindsets have not changed.<br />

We’d like to use <strong>Tukatech</strong><br />

to bring technology into<br />

our merchandising, product<br />

development, planning,<br />

engineering and sales departments.”<br />

The Windows<br />

based system is almost like<br />

a built-in PLM system with<br />

work-flow engineering done<br />

by TUKATECH, really, it is<br />

not just a CAD system, it<br />

is way more than that” he<br />

added.<br />

“We are in the fashion apparel<br />

industry, and fashion<br />

keeps changing fast. We<br />

must also be fast,” said<br />

Dhananjaya. “<strong>Tukatech</strong> allows<br />

us to be faster, more<br />

efficient, and ultimately improves<br />

our bottom line.” •

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