Apply to exhibit - AmericasMart Atlanta

children’s world
Clothing | Accessories | Shoes | Gifts
Décor | Maternity | Juvenile Products
2014
Exhibitor
Application

Market at a Glance
2014 Children’s World
2014 SHOW SCHEDULE
January Atlanta Apparel
Thursday, January 30 – Sunday, February 2
April Atlanta Apparel
Thursday, April 3 – Sunday, April 6
August Atlanta Apparel and World of Prom
Thursday, August 7 – Sunday, August 10
October Atlanta Apparel
Thursday, October 16 – Sunday, October 19
TEMPORARY BOOTH INFORMATION
Location: Building , Floor 13,
Temporary Pavilion
Rate: $16.25/net square foot
Standard Booth Package:
Built-in apparel rods with shelving,
1 round table, 4 chairs, Show bars,
Optional display tables
APPLICATION INFORMATION
Booth Rate: $16.25/sq. ft.
Deposit:
$650 per booth – due with application
Full payment due with application if submitted
after shows final payment deadline
Final Payment Deadlines:
January Show: December 30
April Show: March 3
August Show: July 7
October Show: September 15
YOUR SALES CONTACT:
Linda Upchurch
Office: 404.220.2844
Fax: 678.686.5252
lupchurch@americasmart.com
AmericasMart.com/Apparel 2

Exhibit Space Contract
2014 Children’s World
1
COMPANY NAME
MAILING ADDRESS
CONTACT NAME
COUNTRY
CITY STATE ZIP
OFFICE
MOBILE
FAX EMAIL WEBSITE
7
Authorized Signature
& Deposit REQUIRED
After booth assignment, this agreement
cannot be cancelled, refunded, or
transferred to another market. Please
provide signature of authorized agent
or exhibitor.
Exhibitor expressly acknowledges that it is
responsible for ascertaining any exemption
from state or local sales and use taxes for
sales made from the Exhibit Space, and for
timely returning and remitting all required
sales and use taxes to the appropriate
taxing authorities.
2
3
4
FOR OFFICE
USE ONLY:
Select Show
■ January 30 – Feb 2, 2014
■ April 3 – 6, 2014
■ August 7 – 10, 2014
■ October 16 – 19, 2014
Select Your Average
Wholesale Price Point
❏ Under $30
❏ $31 – 50
❏ $51 – 100
❏ $101 – 200
❏ $201 – 400
❏ $400 and Above
Booth Size:
Children’s World, Floor 13
❏ $3,250 for 10’ x 20’ booth
❏ $1,625 for 10’ x 10’ booth
You may contract multiple
10’ x 10’ booths. Please
enter the number of 10’ x 10’
booths __________.
Company #: ______________________________
Category: ________________________________
Points: ___________________________________
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My $650 per booth deposit is
attached as a:
❏ Credit card ❏ Wire transfer
❏ Company/cashier’s check or
money order payable to
AmericasMart® Atlanta
(Your application will not be processed
until we receive a booth deposit.)
❏ Yes, I would like to be
considered for a front corner
location and have included
my catalog for review.
If you exhibited in the previous
market, please specify location
preference:
(check one)
❏ Same Location
❏ Location Change ❏ N/A
Preferred location, if applicable:
PLEASE NOTE: All applications must
be accompanied by a catalog, brochure
or website address for booth
placement/relocation.
Are you a manufacturer or
manufacturer’s representative
(check one)
❏ Manufacturer
❏ Manufacturer’s Representative
Are your products currently
represented in a permanent
showroom at AmericasMart
(check one)
❏ Yes ❏ No
If Yes, please specify showroom name
& location:
SHOWROOM NAME
LOCATION
X
SIGNATURE
PRINT NAME
TITLE
Return Contract
Fax or mail completed application,
product information and $650 deposit to:
Fax: 678.686.5252
Mail:Linda Upchurch
AmericasMart® Atlanta
240 Peachtr ee St, NW,
Suite 2200
Atlanta, GA 30303 -1327
DATE
All deposits will be processed by AmericasMart®
Atlanta (“AMC”) upon receipt, but acceptance of such deposit
is not confirmation of a booth assignment. AMC reserves
the right to reject ANY application for ANY reason,
and this contract becomes binding only upon confirmation
in writing of a booth assignment (the “Exhibit Space”).Booth
assignments are based on a number of factors including the
date of application, seniority, type of product, and booth
presentation. AMC reserves the right to alter the floor plan
and/or to re-assign Exhibit Space location as it deems appropriate.
Following booth assignment, Exhibitor may not
change, transfer or cancel Exhibit Space location except
upon written approval by AMC. Specific location requests
MUST be in writing. AMC will accommodate such requests
as space permits, but cannot guarantee requested placement.
Upon confirmation of a booth assignment, all monies
are nonrefundable and nontransferable. No exceptions. The
balance of the fee payable hereunder is due on or before
the Final Payment Due Date noted above. AMC reserves
the right to reject any payment received after such date.
This contract is subject in all respects to the Terms and
Conditions attached hereto and incorporated herein by this
reference. By executing this Contract, the above-signed
consents to receiving communications from or on behalf of
AMC and its affiliates via telephone, email, and/or facsimile
at the telephone number(s), email address(es) and facsimile
number(s) indicated above.
Make checks payable to AmericasMart.
AmericasMart.com/Apparel 3

Booth Payment Form
2014 Children’s World
SUBMIT YOUR PAYMENT IN ONE OF THESE EASY WAYS:
1 · Please Select Show
❏ January 30 – Feb 2, 2014
❏ April 3 – 6, 2014
3 · Credit Card Payment
❏ August 7 – 10, 2014
❏ October 16 –19, 2014
2 · Payment by Check or Money Order
Attach to this form a company/cashier’s check or money order
payable to AmericasMart ® and mail to the address below.
Fax a copy of check to number below before mailing.
COMPANY NAME
CARDHOLDER’S NAME
CARDHOLDER’S BILLING ADDRESS (AS IT APPEARS ON THE CREDIT CARD ACCOUNT. REQUIRED.)
CITY STATE/PROVINCE COUNTRY ZIP
CARD TYPE: ❑ MASTERCARD ❑ VISA CORPORATE CARD: ❑ YES ❑ NO
*AmericasMart does not accept American Express
CARD NUMBER EXP DATE SECURITY CODE (3 DIGITS ON BACK OF CARD)
Deposit Amount:
________ (Initial Here) ______ (number booths) x $650 deposit / booth = $ _________________________________ (required with application)
FINAL BALANCE AUTHORIZATION
______ Yes, I authorize AmericasMart® Atlanta to charge the final balance for my booth space for the show indicated above, using the credit card
specified above. I understand that the final balance amount will be processed on or after the date marked below.
FINAL PAYMENT DEADLINES: ❏ January Show: December 30, 2014 ❏ April Show: March 3, 2014
❏ August Show: July 7, 2014 ❏ October Show: September 15, 2014
CARDHOLDER’S SIGNATURE
PRINT NAME
TITLE
I, the Cardholder, authorize the amounts above for the deposit and, if checked, the final payment for the indicated market to be charged to my
credit card. I understand the charges are non-refundable and non-transferable, even in the event of cancellation. No exceptions. Furthermore,
I, the Cardholder, agree this payment is made pursuant to, and I agree to be bound by, the Exhibit Space Terms and Conditions.
4 · Wire Transfer Payment
If you would like to make your payment via wire transfer, please check the box below.
We will communicate the wire information to your company contact.
❑ YES, I would like to make my payment via wire transfer.
COMPANY
PHONE
CONTACT NAME
If making payment via wire transfer, please note that ALL wires must be made in U.S. dollars and the wire
must be for the total booth/advertising amount. Exhibitor assumes 100% responsibility for ALL wire
fees charged by your financial institution and AmericasMart’s financial institution.
EMAIL
Questions Please contact Bonnie Kidd at 404.220.2810 or bkidd@americasmart.com
DATE
$650 deposit per booth
due with application.
Deposit payment will be processed
upon receipt. Deposit payment will not
be refunded or transferred to another
show in the event of cancellation.
Full payment due with application
if submitted after the show’s final
payment deadline.
Note: Applications submitted without
deposit payment will not be
processed or considered for space
assignment.
Fax or mail completed
form to:
Fax: 678.686.5139
Mail: Children’s World
AmericasMart® Atlanta
240 Peachtree St. NW
Suite 2200
Atlanta, GA 30303–1327
AmericasMart.com/Apparel 4

Guide Listing Information
2014 Children’s World
The Children’s World Guide is the official directory
distributed to attendees at Market. To be included,
please complete this form and return it no later than
the show deadline listed below. Sales representative
name(s), line name(s), and product classification
code(s) will NOT be carried over from previous
markets. You must resubmit all information.
CHILDREN’S WORLD GUIDE
PRODUCT CLASSIFICATION CODES:
Use these codes to fill out your apparel guide listing information form. After
selecting your product code, write the corresponding number next to the
appropriate line name.
Example for exhibitor listing section:
Jane Doe & Associates 13-W123
Address 283 Avenue C, Suite 2A, New York, NY 10009
Phone 212.555.1234 Fax 212.555.1235
Web janedoe.com
Email janedoe@yahoo.com
Lines Apple Apparel, Banana Baby, Chocolate Soup, Dandelion Dreams
Example for sales representatives section:
Doe, Jane 13-W123 Phone 212.555.1234
Brown, Kerry 9-E367 Phone 212.555.9876
Children’s World Guide product classification codes:
Use these codes to fill out your Children’s World Guide listing information form.
After selecting your product code, write the corresponding number next to the
appropriate line name.
INFANT & TODDLER, CHILDRENS
& JUNIOR:
144 Juvenile Products
145 AmericasMart’s Children’s World ®
400 Boy’s Apparel
401 Children’s Furniture & Bedding
402 Children’s Gift & Toys
403 Children’s Shoes & Accessories
404 Girl’s Apparel
405 Infant & Toddler Apparel
406 Tween
Deadlines
Show Children’s World Guide Apparel Supplement
January 2014 November 20 January 14
April 2014 February 13 March 19
August 2014 June 9 July 22
October 2014 August 19 September 30
COMPANY NAME
ADDRESS
Fax: 678.686.5149
Mail: Kerry Gentry/Publishing
AmericasMart® Atlanta/2013 Apparel Guides
Suite 2200, 240 Peachtree St, NW
Atlanta, GA 30303-1327
Listing questions Call 404.220.2118
BOOTH NUMBER
CITY STATE COUNTRY ZIP
PHONE FAX
EMAIL
FORM COMPLETED BY
WEBSITE
DATE
Rep Name(s) & Phone Number(s)
NAME
NAME
NAME
NAME
NAME
PHONE
PHONE
PHONE
PHONE
PHONE
*Please attach additional sales representatives and phone numbers.
LINE NAME
LINE NAME
LINE NAME
LINE NAME
LINE NAME
PRODUCT CODE(S)
PRODUCT CODE(S)
PRODUCT CODE(S)
PRODUCT CODE(S)
PRODUCT CODE(S)
*Please attach additional lines, up to 25.
Increase your visibility
with advertising!
To learn more, contact Laura Disque at 404.220.2181.
Fax or mail completed listing form:
NOTE: Exhibitor and sales rep listing information is provided for
the benefit of our customers. While every attempt is made
to ensure information is timely and accurate, the publishing
department cannot be held responsible for errors and
omissions in any of our publications or on the
AmericasMart.com Exhibitor Directory.
AmericasMart.com/Apparel 5

Promote Your Participation
2014 Children’s World
Programs designed to increase your brand’s exposure
at Atlanta Apparel
CHILDREN’S WORLD GUIDE ADS
Increase your visibility by advertising in the essential
Market directory provided to each attendee at registration.
Contact Laura Disque at 404.220.2181 or
ldisque@americasmart.com.
PERSONAL INVITATIONS
Provide our Retail Services team with your top customer
and prospect lists and we will call them on your behalf.
Contact Kaitlin Honea at 404.220.2435 or
khonea@americasmart.com.
BUYER MAILING LABELS
Target key customer and new prospects with mailing
labels specified for your needs. Contact Stephanie Brown
at 404.220.2456 or sbrown@americasmart.com.
Questions Regarding
Buyer Information
Contact:
Kaitlin Honea
Retail Services Manager
404.220.2435
khonea@americasmart.com
ONLINE STOREFRONTS
Showcase your product 24/7 with an online storefront at
AmericasMart.com. Online advertising and marketing
sponsorships also available. Contact Greg Joselove
at 404.220.2129 or gjoselove@americasmart.com.
BUYER LISTS
Exclusive Offer! Send us your buyer list and receive a
FREE bold listing in the Children’s World Guide* –
a $400 value! Contact Kaitlin Honea at 404.220.2435
or khonea@americasmart.com.
*Only available to companies that have not previously shared their lists within the past two years.
FREE EVITES
Invite your customers to your booth by forwarding them an
Children’s World evite designed specifically for the market.
Contact your sales manager for more information.
Plus many more pre-market and on-site
advertising opportunities online!
AmericasMart.com/exhibitor-services/advertise
AmericasMart.com/Apparel
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Travel + Hotel & Logistics Services
2014 Children’s World
Exclusive programs, discounts and benefits that make
your Atlanta experience easier and more affordable.
LOGISTICS
Comprehensive freight transportation
and storage services
877.588.8930
AmericasMart.com/logistics
HOTEL + TRAVEL
Enjoy exclusive AmericasMart rates through our
official hotel block & airline partners.
Benefits may include:
Double hotel reward points
Lower 4–5 night minimum stay rates
Complimentary hotel internet
Food & beverage discounts at certain
hotel properties
Hotel parking discounts
Discounted airfares
800.241.6405 (Hotel only)
amc@onpeak.co (Hotel only)
AmericasMart.com/travel (Hotel + Airfare)
Visit AmericasMart.com/Apparel for
upcoming market dates, special events,
exhibitor resources and more.
AmericasMart.com/Apparel
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Exhibit Space Terms & Conditions
2014 Children’s World
1) Assignment/Subletting Assignment, subletting, licensing or
transfer of Exhibit Space by Exhibitor, or use of the Exhibit Space
is not permitted by AMC, except if approved by AMC in writing.
Exhibitor shall not exhibit or permit to be exhibited in the Exhibit
Space allotted to it any merchandise other than that specified in
the application.
2) Exhibit Requirements All booth arrangements shall conform
in all respects to the dimensional and height requirements as
specified by AMC. Exhibitor shall care for and keep in good order
the Exhibit Space it occupies and surrender such Exhibit Space
at the close of the Show in the same condition it was when taken
over. Exhibitor or its agents shall not injure or deface the walls or
floors of the building, the booths, the equipment or furnishings of
the booths or building within which the Show takes place. No booth
may obstruct the general view or access to surrounding booths,
displays, aisles or public space within the building where the Show
is being held. Exhibits must remain intact until the scheduled hour
of conclusion of the Show, as such time is established by AMC,
and a failure by Exhibitor to do so shall result in $1,000.00 liquidated
damages, payable to AMC and the possible forfeiture of
the Exhibit Space at a future show. If damage should occur, the
Exhibitor will assume full liability for any such damage caused by
Exhibitor or its agents, employees, or contractors, and AMC shall
have the right to charge Exhibitor for any repairs to the Exhibit
Space and/or the building, and Exhibitor shall immediately pay to
AMC the requested sum(s).
3) Removal of Merchandise Exhibitors shall be responsible
for the removal of its entire display, including without limitation,
walls, floors and furniture. Exhibitor should make certain removal
is performed only by its employees or other authorized persons.
AMC, its agents and employees will not be liable for unauthorized
removal of articles, merchandise, equipment, displays or property.
4) Rules & Regulations/Compliance Exhibitor shall observe and
abide by these Terms and Conditions and such other rules and regulations
that AMC may adopt from time to time. Exhibitor assumes
all responsibility for compliance with all pertinent ordinances, regulations
and codes of duly authorized local, state and federal governing
bodies, including without limitation those concerning fire,
safety and health, together with the rules and regulations of the
operators and/or owners of the property wherein the Show is held.
Exhibitor shall not display or sell any merchandise that is counterfeit
or which in any way infringes the trademarks, copyrights,
or other intellectual property of a third party, nor shall Exhibitor
display or sell any merchandise which the manufacturer has not
explicitly authorized Exhibitor to sell. Breach of this covenant may
result in immediate termination of this Contract and the removal of
Exhibitor from the Exhibit Space. Exhibitor shall not display or sell
any merchandise that tends to injure the reputation or operations
of AMC or any of its affiliates. It is further agreed that Exhibitor will
abide by and comply with rules and regulations concerning local
unions having agreements with AMC or with authorized contractors
retained by AMC, or owners of the property wherein the Show
is held. Exhibitor is responsible for obtaining applicable permits or
licenses required by law and shall abide by all federal, state and local
laws. Exhibitor is responsible for the payment of all taxes, fees
and charges required by any legal authority associated with use of
the Exhibit Space and/or the building that are not the responsibility
of AMC. Without limiting the generality of the preceding
sentence, Exhibitor is solely responsible for ascertaining
the existence of any exemption from state or local sales
or use taxes for sales made from the Exhibit Space, and
for timely returning and remitting all required sales and
use taxes to the appropriate taxing authorities. Exhibitor
shall be responsible for non-permanent accessibility requirements,
including, but not limited to, auxiliary aids for the visually impaired,
hearing impaired and mobility impaired, meeting room arrangements
and exhibition accessibility. In the event Exhibitor fails to
pay any amount hereunder as and when the same is due and payable,
AMC shall be entitled to, and Exhibitor agrees to pay, interest
on such unpaid amount at the rate of eighteen percent (18%) per
annum, together with all costs incurred by AMC in collecting such
amounts, including, without limitation, AMC’s administration costs
(not to exceed five percent (5%) of the amount collected), and
AMC’s actual attorney’s fees.
5) Cancellation Policies Exhibit Space costs must be paid in
full in accordance with specified payment deadlines. AMC may
cancel this Contract without refund to Exhibitor, and may re-assign
any Exhibit Space previously assigned to Exhibitor, upon failure of
Exhibitor (i) to make payments as required hereby, (ii) to abide by
these Terms and Conditions and other rules and regulations as
provided above, or (iii) to claim its assigned Exhibit Space prior to
the opening of the Show. If the Show or any part thereof is prevented
from being held, is canceled by AMC or the Exhibit Space
applied for herein becomes unavailable because of war, fire, strike,
government regulations, public catastrophe, act of God, the public
enemy or other cause, AMC shall determine and refund to Exhibitor
its proportionate share of the balance of the aggregate exhibit
fee received, if any, which remains after deducting expenses incurred
by AMC and reasonable compensation to AMC, but in no
case shall the amount of refund to Exhibitor exceed the amount of
the exhibit fee paid. Cancellation of this Contract by the Exhibitor
will not result in a refund, credit or transfer of Exhibit Space.
6) Liabilities Neither AMC, nor any of its members, agents,
employ ees, affiliates, contractors and representatives, shall be
held accountable or liable for, and the same are hereby released
from accountability or liability for any damages, losses, harm or
injuries to the person or any property of Exhibitor or any of its
officers, agents, employees, affiliates, contractors, or other representatives,
resulting from theft, fire, water, accident, or any other
cause. Exhibitor hereby agrees to indemnify, defend, protect and
hold harmless AMC and its members, agents, employees, affiliates,
contractors and other representatives from and against any
and all claims, suits, liabilities, damages, losses, costs, attorneys’
fees, and expenses of whatever kind or nature which might result
from or arise out of any action or failure to act of Exhibitor or any of
its officers, directors, agents, employees, invitees, contractors or
other representatives or breach of this Contract.
7) Use, Signs & Advertising AMC may use any part of the
Exhibit Space or the building at any time. AMC may remove any
person during the Show whom AMC believes is disrupting or
obstructing proper operation and management of the Show. No
demonstration or solicitation by or on behalf of Exhibitor shall be
permitted outside of Exhibitor’s assigned Exhibit Space, and no
signs may be displayed on persons or otherwise outside the Exhibit
Space. Distribution by Exhibitor of any printed matter, samples
or other articles shall be restricted to the confines of the Exhibit
Space. Exhibitor further agrees that it will not endorse, promote,
or otherwise advertise any other trade show in, from, or about
the Exhibit Space. Exhibitor shall not have or operate any display
or exhibit which, in the sole discretion of AMC, is the source of
objectionable noises or odors or has materials that are considered
by AMC as objectionable, including without limitation signs, lights,
drawings and the costuming of exhibit personnel.
8) Directory AMC will list Exhibitor’s firm name and Exhibit Space
assignment in its official directory. Additional information pertaining
to Exhibitor’s merchandise may be included at the sole discretion
of AMC. However, AMC will not be responsible for errors or
omissions occurring in the printed directory, or for unintentional
failure to include an exhibiting firm in the printed directory.
9) Passes Exhibitor and its officers, agents, employees and other
representatives shall obtain passes from AMC’s registration desk
and wear the pass while in the Show at all times.
10) Music It is understood and agreed that Exhibitor is solely responsible
for compliance with all copyright laws respecting the
performance or broadcast of live or recorded music during or in
connection with the Show. The performance or broadcast of live or
recorded music during or in connection with the Show is expressly
prohibited unless Exhibitor shall have provided AMC with evidence
satisfactory to AMC that Exhibitor has entered into appropriate
licensing agreements with all relevant licensing agencies including
The American Society of Composers, Author and Publishers
(ASCAP) and Broadcast Music, Inc. (BMI) prior to any such performance
or broadcast. In the event Exhibitor fails or refuses to
provide such satisfactory evidence, or to terminate immediately
any performance or broadcast music during or in connection with
the Show, AMC reserves the right to terminate this Contract, with
no cost, penalty or obligation on the part of AMC, and to remove
Exhibitor from the premises.
11) Insurance Exhibitor and its contractor(s) shall maintain Comprehensive
General Liability Insurance and Personal Injury coverage
at its sole cost and expense for all of its activities at the Show,
and shall have AmericasMart Real Estate LLC, AMC, Inc. and any
party designated by AMC named as additional insureds on all such
policies. Policy limits shall be at least $1,000,000/$1,000,000
Bodily Injury and Property Damage combined. Exhibitor and its
contractor(s) shall also maintain, at its sole cost and expense,
Workers Compensation Insurance for employees participating
in the Show, as required by law. Exhibitor warrants that by signing
this Contract it has complied specifically with the insurance
requirements of the Contract. Evidence of insurance coverage in
the form of a valid Certificate of Insurance specifying the above
coverages, including activities at the Show, must be provided to
AMC at its request.
12) Hazardous Property AMC prohibits Exhibitor from bringing
any exhibit(s), equipment, vehicle(s) or material(s) into the Exhibit
Space or the building if AMC determines that such is dangerous
to persons, property or any part of the Exhibit Space or the building.
AMC shall not be responsible for termination or interruption
of any program or event arising from information possessed or
threat received by AMC concerning an imminent danger to any
part of the building or any of its occupants, except as provided in
paragraph five above.
13) Waiver The use of all facilities and participation in all activities
of, related to and in connection with the Show to be undertaken
and performed by Exhibitor shall be at his, her or its sole risk, and
AMC and all persons, firms and entities related to AMC, including
without limitation, the members, the owners, officers, directors,
producers, promoters, organizers, participants, sponsors, affiliates,
contractors, agents and employees related to the Show
shall not be liable in any manner for any injuries, property damage
(including without limitation lost or stolen property), or death to the
Exhibitor unless such loss, injury, damage or death results solely
from the gross negligence or intentional misconduct of AMC, its
agents or employees acting within the scope of their agency or
employment as the case may be. Additionally, Exhibitor expressly
agrees that the acceptance by AMC, its contractors, agents or
employees, of a custody or control of any merchandise or personal
property of Exhibitor shall not constitute a bailment and Exhibitor
expressly waives any claim against AMC, its contractors, agents or
employees relating to any loss of or damage to any such merchandise
or personal property.
14) Controlling Law This Contract shall be construed and enforced
under the laws of the State of Georgia.
15) Actions Any action by either party against another arising
out of this Contract or out of conduct, acts or activities of the
parties hereunder shall be maintained in the Superior Court of
Fulton County, State of Georgia. Exhibitor irrevocably appoints
the Secretary of State of the State of Georgia as Exhibitor’s nonexclusive
agent for service of process or notice of any action by
AMC arising out of this Contract or of the conduct, acts or activities
of the parties hereunder. Service of process or notice may be
made (i) as provided by law; or (ii) by serving the agent personally,
by mailing to Exhibitor a duplicate of the process or notice in an
envelope with postage sufficient for certified mail, return receipt
requested, addressed to Exhibitor in the manner specified for
notices under this Contract and by furnishing the agent with a duplicate
of the process or notice in an envelope similarly addressed
and stamped which the agent shall be required also to mail.
16) Entire Agreement This Contract constitutes the entire
agreement between the parties hereto and supersedes any and
all prior written or oral contracts, correspondence, agreements,
and understandings with respect to the subject stated herein. Any
amendment to the terms hereof shall not be valid unless in writing,
signed by the parties hereto.
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