Scanorama Asia - DG Media

Mediainfo
2010
Scanorama
Asia
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scanorama
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SAS
scanorama
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THE HIT LIsTs
2009/2010
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scanorama 2009/2010 「デザインはサッカーとサイクリングに 並 ぶデンマークの 国 技 だ」 リカルド・リンド
2009/2010
SCAJAP0910s_cover.indd 1
22 DanIsH DEsIGn coasT
デンマーク・デザインの 軌 跡 をたどる
34 Go norTH !
静 寂 なる 別 天 地 へ
42 sEa VoYaGE
北 欧 の 歴 史 ある 海 路 をゆく
60 sHorELInE norWaY
『バベットの 晩 餐 会 』ゆかりの 地 を 走 る
The Royal
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09.5.26 2:20:44 PM
Young chefs in Scandinavia
北 欧 料 理 界 のニュー・ジェネレーション
Copenhagen · Vejle · Stockholm · Oslo
09.5.26 6:28:36 PM
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SCANORAMA
Reach Chinese and Japanese business travellers in their
own language
The Chinese and Japanese issues of the SAS inflight magazine Scanorama
offers advertisers a unique channel for direct communication with business
travelers flying between Asia and Scandinavia/Europe. The readers
are comfortably seated 10 000 meters above the ground and they can
relax. They spend 22-26 minutes reading the magazines. It’s pretty much
an ideal situation for you as an advertiser.
Scanorama is a magazine with a Scandinavian image
Passenger profile
The estimated number of Japanese passengers on Scandinavian
Airlines’ flights to Tokyo in 2009 is 160,000 and the
estimated number of Chinese passengers on Scandinavian
Airlines’ flights Beijing in 2009 is 180,000.
The readers for the Japanese issue spend 26 minutes reading
the magazine and 73% think the magazine is good or very
good. The readers of the Chinese issue spend 22 minutes
reading the magazine and 72% think the magazine is good or
very good.
The Chinese and Japanese editions opens the door to the best of Scandinavia
with interesting personalities, fashion and design, food and pictorials.
In our city guides the readers get inspiring tips on what to do in
Copenhagen, Oslo and Stockholm. The magazines are produced at the
Scanorama editorial office in Stockholm with the help of a team of Japanese
and Chinese specialists.
Domicile - Chinese issue
Chinese 62%
Other 38%
Domicile - Japanese issue
Japanese 67%
Other 33 %
Japanese 67%
Other 33 %
Business/work 60%
Pleasure/private 40%
English Japanese Chinese
Reason for travel for both readers of
the Japanese and Chinese issue
Business/work 60%
Publisher
DG Communications AB
Sergels Torg 12
SE - 111 57 Stockholm
Tel. +46 8 797 03 10
Fax. +46 8 21 31 71
mail@dgcom.se
www.dgcom.se
The reader
73%
27%
Pleasure/private 40%
Business/work 60%
Pleasure/private 40%
Have read
the magazine 71%
Have not Readers read of the
Japanese issue
the magazine 29%
Annoncesalg
Advertising sales
DG Denmark Media a•s København Norway
Tel. DG Media +45 70 a•s 27 11 55 Gammeltorv DG Media a•s 18
epost@dgmedia.dk
Tel. +45 70 27 11 55 1457 Tel. København +47 216 08 K190
www.dgmedia.dk
epost@dgmedia.dk Fax mail@dgmedia.no
70 27 11 56
www.dgmedia.dk www.dgmedia.no
Vejle Sweden
Lysholt DG Media Allé 10Sales a•b
7100 Tel. Vejle +46 8 797 04 00
Fax mail@dgmediasales.se
70 27 11 57
www.dgmediasales.se
W W W.D G M E D I A.D K
71%
They spend 22 minutes reading Readers the magazine of the
Chinese issue
72% think the magazine is good or very good
29%
Have read
Have read the magazine Have not the read magazine the magazine 73%
Have not read
Source:
the magazine 27%
Have read
On board survey 2007
the magazine 73%
They spend 26 minutes reading the magazine
73% think the magazine Have is good not or read very good
the magazine 27%

Advertising rates
Scanorama Japan
Full page: SEK 26,800
210 x 280 mm
Bleed + 5 mm
Back cover: SEK 53,600
210 x 280 mm
Deadlines
and publication dates 2010
Issue June-November 2010
Publication date June 1st 2010
Materiale deadline May 1st 2010
ing
or
Half page: SEK 18,900
190 x 131 mm
Half page: SEK 18,900
90 x 265 mm
80,000 copies
Double-page spread:
SEK 51,000
420 x 280 mm
Bleed + 5 mm
Inserts
We accept certain bound inserts in Scanorama Chinese and
Scanorama Japanese.
Inserts must be printed and delivered by customer. Inserts
must be in English; inserts in other languages are not
accepted.
2%
Scanorama China
Inserts will be bound into the spine of the magazine or glued
on an advertisement as a tip-on inserts.
8%
Full page: SEK 26,800
210 x 280 mm
Bleed + 5 mm
Back cover: SEK 53,600
210 x 280 mm
Tip-on inserts glued on the customers's ad
Minimum trimmed size: 60 x 90 mm
Maximum trimmed size: 210 x 210 mm
67%
3 %
67%
3 %
0%
0%
Colour
Half page: SEK 18,900
190 x 131 mm
Half page: SEK 18,900
90 x 265 mm
45,000 copies
Colour is included in all rates above.
Double-page spread:
SEK 51,000
420 x 280 mm
Bleed + 5 mm
Other rates
Other specified position 10%
Bound inserts
Maximum trim size: 210 x 280 mm
Minimum trim size: 105 x 148 mm
Inserts should always be delivered with allowance for 4 mm
trim in spine and 8 mm trim at head, this must be added to
above trim sizes. No text within 1 cm of trim.
No. of pages Max weight (g) Max paper grade (g)
2 8 140
4 16 140
8 23 100
12 31 90
16 41 90
0%
40%
0%
40%
Discounts
2 advertisements 7.5%
3 advertisements 10%
4 advertisements 15%
Agency commission
An agency commission (to recognized agencies) of 15 % of the
net billing is granted for display advertising (excluding supplements
and insert).
For additional pages please contact us. Inserts printed on
heavier stock are subject to surcharges at cost. Check with us
before production if you plan to print on a paper grade less
than 65 g/m2.
Deadlines
The insert must be approved by publisher at least 30 days
prior to publication date and the insert has to be delivered
to the printing house and ready for binding at least 15 days
prior to publication date.
Quantity
Check with publisher for the actual quantity to be delivered
for binding into magazine.
71%
the
sue
29%
Advertising material
Requirements for advertising material: Print ready PDF, images
300 dpi resolution and images saved i CMYK.
Delivery instructions
Please contact our sales representatives for infomation
about delivery.
zine the
ue
ood
73% ine
27%
Note that bleed format is +5 mm. Type format: no text closer
than 10 mm from crop marks. All advertisements must be in
English or in simplified Chinese/Japanese.
For further information please contact our sales support
+46 8 797 04 00 or material@dgmediasales.se.
Distribution
Scanorama Japanese is distributed on SAS flights Tokyo–
Copenhagen and Scanorama Chinese is distributed on SAS
flights Beijing-Copenhagen.
3%
zine
ood
7%

Ambient Media
Scandinavia’s largest media house
– more than 100 magazines
Effective advertizing
Strong media combinations
Low contact prices
Documented effect
Terms and conditions
Prices and terms of payment
All prices mentioned are excl. tax. Every advertisement is
billed right after the date of publishing. The deadline for
payment is, regardless the date of billing, 20 days after
the date of publishing for the media in which the advertisement
is printed. In case the deadline for payment is
exceeded, an additional cost of 2% pr. started month will
occur. In certain cases, DG Media can demand that the
advertisement is prepaid. Discounts are not applicable for
extra charges.
Complaints
DG Media and the publisher are not accountable for errors
in advertisements that are booked in agreement with
the advertisers conditions. This is also valid for material
received from other media, material not in agreement
with the technical data, or in case where the deadline for
material is exceeded.
In case of misprint, wrong sizes, dates etc. for which the
advertiser or bureau is not responsible, there will be a
reduction estimated by DG Media, which can not exceed
the cost of the advertisement and insertion in the media.
Complaints due to misprint, wrong colours etc. must be
received by DG Media no later than 5 days after the insertion
of the advertisement.
Should an advertisement be inserted more than once with
the same error without DG Media receiving a complaint,
only the first insert is subject to a possible discount. In
case of incorrect, delayed or missing inserts, DG Media/
publisher cannot be held responsible for compensation
claims.
Cancellation
Cancellation of an order must happen by writing to DG
Media no later than 5 working days prior to the deadline
for ordering. Advertisements, for which special placements
are ordered, cannot be cancelled without prior
agreement with DG Media.
Other terms
DG Media reserves the right to reject advertisements
that go against the publishers interests or current rules
and regulations. Advertisement orders which contain
conditions of referrals through text will be rejected. Any
advertisement which can be mistaken for editorial content
must, at the advertisers expense, be supplied with
the word ”advertisement” directly above a line stretching
the full width of the advertisement.
Contact us by telephone, and receive suggestions on how to effectively contact your target market.
Denmark +46 70 27 11 55 Norway +47 216 08 190 Sweden +46 8 797 04 00