BASF in Japan - BASF Asia Pacific

BASF in Japan
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Report 2010
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CONTACTS
www.japan.basf.com
A PDF version of this report is available online.
BASF Japan Ltd. Corporate Communications
Roppongi Hills Mori Tower 21F, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6121
TEL: 03-3796-5111
FAX: 03-3796-4111
BASF supports the worldwide Responsible Care ®
initiative of the chemical industry.

BASF GROUP 2010
Million €
2010 2009 Change in %
Sales 63,873 50,693 26.0
Income from operations before depreciation and amortization (EBITDA) 11,131 7,388 50.7
Income from operations (EBIT) before special items 8,138 4,852 67.7
Income from operations (EBIT) 7,761 3,677 111.1
Income before taxes and minority interests 7,373 3,079 139.5
Net income 4,557 1,410 223.2
Earnings per share (€) 4.96 1.54 223.2
Adjusted earnings per share (€) 5.73 3.01 90.4
EBITDA in percent of sales 17.4 14.6 -
Cash provided by operating activities 6,460 5,693 13.5
Additions to long-term assets 1 5,304 5,972 (11.2)
Excluding acquisitions 2,565 2,536 1.1
Research costs 1,492 1,398 6.7
Amortization and depreciation 1 3,370 3,711 (9.2)
Segment assets (as of December 31) 2 48,626 40,707 19.5
Personnel costs 8,228 7,107 15.8
Number of employees (as of December 31) 109,140 104,779 4.2
1
Intangible assets and property, plant and equipment (including acquisitions)
2
Intangible assets and property, plant and equipment, inventories and business-related receivables
BUSINESS DEVELOPMENT 2010
BASF achieved record sales and earnings in 2010. The chemicals business in particular benefited from the strong economic
recovery in 2010, which was more dynamic than we had initially anticipated. In the first half of the year, demand was
additionally driven by inventory restocking in key customer industries. There were temporary supply bottlenecks for some
chemical products. Higher raw materials costs could largely be passed on to customers. In this favorable market environment,
margins improved for numerous products. Compared with 2009, sales increased by 26% to €63,873 million. Income from
operations improved by 111% and amounted to €7,761 million.
BASF GROUP 2010
SALES AND EBIT 2010
compared with previous year
• Record sales and earnings achieved in 2010
• Cognis acquisition strengthens portfolio with
specialty products
• Outlook 2011: BASF aims to significantly
increase sales and earnings
Sales
EBIT
+26% +111%

BASF’S SEGMENTS AT A GLANCE
K
CHEMICALS
PLASTICS
PERFORMANCE PRODUCTS
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1
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In the Chemicals segment, we supply
products to customers in the chemical,
electronics, construction, textile, automotive,
pharmaceutical and agricultural industries
as well as many others. Furthermore, we
ensure that other BASF segments are
supplied with chemicals for the production of
downstream products. Our portfolio ranges
from basic chemicals, glues and electronic
chemicals for the semicon ductor and solar
cell industries, to solvents and plasticizers,
as well as starting materials for products
such as detergents, plastics, textile fibers,
paints and coatings, and pharmaceuticals.
The Plastics segment includes a broad range
of products, system solutions and services.
We offer a number of engineering plastics
for the automotive and electrical industries
as well as for use in household appliances
and sports and leisure products. Our styrenic
foams are used as insulating materials in the
construction industry and in packaging. Our
polyurethanes are extremely versatile: As soft
foams, for example, they improve car seats
and mattresses, and as rigid foams they
increase the energy effciency of refrigerators.
Performance Products lend stability and
color to countless everyday items and
help to improve their application profile.
Our product portfolio includes vitamins
and food additives as well as ingredients
for pharmaceuticals and for hygiene,
home and personal care items. Other
Performance Products improve processes in
the paper industry, oil and gas production,
mining and water treatment. They can
also enhance the efficiency of fuels and
lubricants, the effectiveness of adhesives
and coatings, and the stability of plastics.
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2
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FUNCTIONAL SOLUTIONS
AGRICULTURAL SOLUTIONS
OIL & GAS
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In the Functional Solutions segment, we
bundle system solutions and innovative
products for specific sectors and
customers, in particular for the automotive
and construction industries. Our portfolio
comprises automotive and industrial
catalysts, automotive and industrial
coatings and concrete admixtures as well as
construction systems such as tile adhesives
and architectural coatings.
Our crop protection products guard against
fungal diseases, insects and weeds and they
increase quality and secure crop yields. Our
research in plant biotechnology concentrates
on plants for greater efficiency in agriculture,
healthier nutrition and for use as renewable
raw materials.
As the largest German producer of oil and
gas, we focus our exploration and
production on oil- and gas-rich regions
in Europe, North Africa, South America,
Russia and the Caspian Sea region.
Together with our Russian partner
Gazprom, we are active in the transport,
storage and trading of natural gas in
Europe.
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O
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KEY DATA SEGMENTS
S
CHEMICALS
1 -- Inorganics: 11%
2 -- Petrochemicals: 67%
3 -- Intermediates: 22%
3
1
€11,377
Million
Key data Chemicals
Change
Million € 2010 2009 in %
Sales 11,377 7,515 51.4
Income from operations (EBIT) 2,310 735 214.3
2
PLASTICS
Key data Plastics
1 -- Performance
Polymers: 45%
2 -- Polyurethanes: 55%
2
€9,830
Million
1
Change
Million € 2010 2009 in %
Sales 9,830 7,128 37.9
Income from operations (EBIT) 1,273 554 129.8
in
,
PERFORMANCE PRODUCTS
1 -- Dispersions & Pigments: 26%
2 -- Care Chemicals: 22%
3 -- Nutrition & Health: 12%
4 -- Paper Chemicals: 14%
5 -- Performance Chemicals: 26%
5
4
€12,288
Million
3
1
2
Key data Performance Products
Change
Million € 2010 2009 in %
Sales 12,288 9,356 31.3
Income from operations (EBIT) 1,345 (150) .
FUNCTIONAL SOLUTIONS
Key data Functional Solutions
1 -- Catalysts: 52%
2 -- Construction
Chemicals: 22%
3 -- Coatings: 26%
3
2
€9,703
Million
1
Change
Million € 2010 2009 in %
Sales 9,703 7,115 36.4
Income from operations (EBIT) 457 107 327.1
AGRICULTURAL SOLUTIONS
Key data Agricultural Solutions
d
1 -- Crop Protection: 100%
€4,033
Million
Change
Million € 2010 2009 in %
Sales 4,033 3,646 10.6
Income from operations (EBIT) 749 769 (2.6)
1
OIL & GAS
Key data Oil & Gas
1 -- Exploration &
Production: 35%
2 -- Natural Gas Trading: 65%
2
€10,791
Million
1
Change
Million € 2010 2009 in %
Sales 10,791 11,356 (5.0)
Income from operations (EBIT) 2,334 2,289 2.0

BASF IN JAPAN
REPORT 2010
The BASF Group
A Message from the President of BASF in Japan
On Track to 2020
......................................................................................................................................................................2
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History of BASF in Japan
...........................................................................................................................................6
Economy
Environment and Safety
Employees
Innovation Worldwide
BASF Innovations and Japan
BASF Brings Japan Innovation to the World
Trust & Responsibility
BASF Kids’ Lab
BASF in the Regions
BASF in Japan: Contacts of Main Subsidiaries and Joint Ventures
Ten-year Summary
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ABOUT THIS REPORT
BASF in Japan - Report 2010 is a compact report on BASFs economic, environmental and social performance in Japan
in 2010. This report is published annually. It also gives an overview of BASFs global business operations and financial
performance during 2010, which is prepared in compliance with the requirements of the German Commercial Code as well
as the International Financing Reporting Standards (IFRS). It is a concise report based on current experience, estimates
and projections of the BASF management along with currently available information.

02
The BASF Group BASF in Japan
Report 2010
THE BASF GROUP
At a glance
BASF is the world’s leading chemical company – The
Chemical Company. With around 109,000 employees,
six Verbund sites and approximately 390 other
production sites worldwide, we help customers and
partners in almost all industry sectors and countries
around the world to be more successful. Our portfolio
ranges from oil and gas to chemicals, plastics and
specialties such as crop protection products. In 2010,
BASF posted sales of €63.9 billion and income from
operations of €7.8 billion.
We operate on a global scale
BASF was founded as the Badische Anilin- & Soda-Fabrik
in 1865 by Friedrich Engelhorn, to produce synthetic textile
dyes from coal tar. Today, the company is a global concern
with subsidiaries in more than 80 countries across all regions
of the world. BASF is a European Company, a Societas
Europaea (SE), and is headquartered in Ludwigshafen,
Germany. The Ludwigshafen site is the largest integrated
chemical complex in the world. It is also the largest
‘Verbund’ site in the BASF Group, interlinking production
plants intelligently to save resources and energy. BASF
operates five further Verbund sites in Belgium, China,
Malaysia and North America.
We create chemistry
As the world’s leading chemical company, we play a decisive
role in shaping the future. We combine economic success
with social responsibility and environmental protection.
Acting sustainably and striving continually for innovation are
therefore core elements of our business activities. Since
2008, BASF has been the only industrial company worldwide
to regularly publish a comprehensive corporate carbon
footprint. We contributed our know-how to the development
of a standard for reporting greenhouse gas emissions along
the value-adding chain (the Greenhouse Gas Protocol’s
Scope 3 standard). For the first time in 2010, our reporting
takes into account this draft standard and includes
emissions from the oil and gas business. We also
recalculated how our climate protection products reduce our
customers’ carbon emissions: A total of 322 million metric
tons of CO 2
emissions are avoided (2008: 287 million metric
tons). We aim to continuously increase this contribution to
climate protection.
The innovative chemistry of BASF is the driving force for
many industries and provides an important impetus for new
products, technologies and processes. In 2010, BASF had
more than 9,600 employees in research and development
worldwide and around 1,900 collaborative partnerships with
universities, institutes, startup companies and industry
partners. In 2010, we invested nearly €1.5 billion in research
and development projects.
Our approach helps us to find answers to global challenges
such as climate change, resource conservation, health and
nutrition, housing and mobility. This is our contribution to
a better future for us and for coming generations. As we like
to say, we don’t just create chemicals, we create chemistry.
PUBLIC RECOGNITION FOR
SUSTAINABILITY IN 2010
• BASF shares included in the Dow Jones Sustainability
World Index (DJSI World) for the tenth year in succession
• Top ranking in the materials sector in the Carbon
Disclosure Leadership Index.
• For the third time in succession, BASF was named to the
China Green Companies Top 100.
RESEARCH AND DEVELOPMENT
In 2010, we invested nearly €1.5 billion in research and
development projects.
€1.5 billion

BASF in Japan
Report 2010
A Message from the President of BASF in Japan
03
A MESSAGE FROM THE PRESIDENT OF
BASF IN JAPAN
Dear Stakeholders
2010 was a record year for BASF. In Japan, we also enjoyed a
robust year with growth fueled by synergies achieved through
acquisition and increased sales in existing businesses. This was
thanks to the strong support from our business partners, from
our employees and from the community. I would therefore like
to take this opportunity to extend my sincere gratitude and
appreciation.
Since the 1990s, BASF in Japan has continued to focus on its
core businesses to secure its position as a leading global
chemical company. Over the past five years, six BASF
companies have come together as BASF Japan Ltd., most
recently with the integration in March 2010 of Ciba Japan K.K.
and Musashino-Geigy Co., Ltd. in October 2010.
Under BASF’s Asia Pacific Strategy 2020, the company has
established customer target groups and industry target groups,
through which we aim to provide each customer company or
industry with the full range of BASF solutions and expertise from
a single point of contact. In line with this strategy, in 2010 BASF
in Japan reorganized its structure to better serve customer
industries including automotive, construction, paint & coatings,
pharmaceutical, and packaging.
2010 was a milestone year for another reason: the Nobel Prize in
Chemistry was awarded to Akira Suzuki and Ei-ichi Negishi.
Both gentlemen were recognized for their achievements in
palladium-catalyzed cross couplings in organic synthesis. BASF
has a keen interest and strong relationship with this field. For
example, Boscalid (BASF product name: Cantus), a fungicide
Tomoyoshi Naruo
Representative Director & President
BASF Japan Ltd.
applied to various types of vegetables, beans and fruits, was
developed using Dr. Suzuki’s organic synthesis reaction. This
award from the Nobel Foundation has again brought firmly to
the attention of the world the value both of chemistry and
Japan’s capabilities and is an event of immense joy and pride.
As the world’s leading chemical company, BASF is committed
to securing a prominent position in the fields of innovation and
development. We are making every effort to ensure that we are
providing the most advanced solutions and high value-added
products.
WE EARN A PREMIUM
ON OUR COST OF CAPITAL
The prerequisite for long-term success is earning a
premium on our cost of capital. Earnings before interest
and taxes (EBIT) after cost of capital is our key
performance and management indicator.
WE HELP OUR CUSTOMERS
TO BE MORE SUCCESSFUL
We want to recognize what our customers will need
tomorrow. As a reliable partner, we work with customers
to develop solutions that will meet their individual needs
and strengthen their competitiveness. To do this, we
operate where our customers are - in all the world’s
important markets.

04
On Track to 2020 BASF in Japan
Report 2010
ON TRACK TO 2020
An interview with Dr. Martin Brudermüller,
Vice Chairman of the Board of Executive Directors, BASF SE, responsible for Asia Pacific
How did BASF perform in Asia Pacific last year
I am very proud that the Asia Pacific region was a very
strong contributor to our record year for BASF in 2010! For
the first time, we broke both the €10 billion sales and the €1
billion EBIT mark in the region.
Corporate Leadership, the upgrading of our career
development program, and the launch of a formalized
mentorship program. In particular we aim to further
develop international career opportunities for our top local
employees.
What progress has BASF made towards its Asia Pacific
Strategy 2020 goals
We are making excellent progress.
• With our Industry Target Groups and Customer Target
Groups, we have already identified around EUR 600
million in additional sales potential by 2012.
• To ensure we can create innovations for Asia, from Asia,
around 500 BASF employees at 12 sites in the region now
work in research and development. In particular, 2010
marked the ground-breaking of our first Innovation
Campus Asia Pacific, which will be located in Shanghai.
• To help us expand our local production, we have invested
€2.4 billion in facilities in Asia Pacific over the past five
years. And we have announced major new investments
across the region.
• We have already achieved € 90 million in annual savings
through our Asia Pacific Site Optimization project.
What is the role of Japan in BASF Asia Pacific Strategy
2020
Many of our customers in Japan are global leaders in their
industries. As they develop their overseas businesses, we
want to be their preferred single supplier, offering our
unique technological know-how with a truly global
presence. This also allows us to open up new business
opportunities between BASF Group companies and
Japanese companies in other parts of the world as they
pursue their global activities. Through our position as a
chemical technology provider, we strive to become a core
component in the global strategies of Japan’s corporate
sector. Being a source of innovation across many
industries will allow our Japan team to contribute
substantially to increased regional earnings through to
2020.
How does BASF develop its employees to meet the
2020 goals
Employees are at the heart of our strategy. During the past
year we have launched a package of career development
initiatives to ensure we can both recruit and retain the best
team in industry. These initiatives include the
establishment of the BASF Asia Pacific Institute for
WE FORM THE BEST TEAM IN INDUSTRY
We want to recruit, support and retain the best
employees. That is why we invest in our employees’
development and help them balance work and family
life. With our Diversity + Inclusion initiative, we promote
teams that create value with their different backgrounds
and experiences.
WE ENSURE SUSTAINABLE
DEVELOPMENT
For us, sustainable development means combining
economic success with environmental and social
responsibility. We have anchored sustainability in our
corporate strategy and organization: With sustainable
products and services, we create competitive
advantages for both BASF and our customers.

BASF in Japan
Report 2010
On Track to 2020
05
BASF Asia Pacific Strategy 2020
Through 2020, BASF aims to grow on average two
percentage points faster than the Asia Pacific chemical
market each year. To meet this ambitious goal, which would
double regional sales by 2020, the company has developed
the BASF Asia Pacific Strategy 2020. This strategy is based
on a combination of growth and new business initiatives.
In Asia Pacific, BASF will organize its sales efforts around
key industries in order to grow faster than the market. The
company has established an initial set of industry target
groups where it intends to become a preferred supplier,
including the automotive, construction, packaging, paints
and coatings, and pharmaceuticals industries.
We will increase our headcount by at least 5,000 from
approximately 15,000 which were employed at the end of
December 2009. At the same time, we will double the
number of employees in research and development
between 2009-2020, especially at our two major R&D
clusters in China and India. In our two challenging growth
markets, China and India, we have set up dedicated
recruitment centers to help us hire the talents we need.
BASF plans to generate 70% of regional sales from local
production, investing €2.3 billion between 2011-2015.
Simultaneously, we aim to create further efficiency
improvements that are expected to save €150 million
annually by 2012, for example, by debottlenecking
production and by exploiting technical synergies.
Martin Brudermüller
Vice Chairman of the Board of Executive Directors of BASF SE,
responsible for Asia Pacifi c
BASF IN ASIA PACIFIC 2010
Sales
(by location of customer)
EBIT
Investment Plan
2011 – 2015
Employees 2010
€12.5
€1.3
€2.3
billion billion billion
16,000

06
History of BASF in Japan BASF in Japan
Report 2010
HISTORY OF BASF IN JAPAN
1865 Badische Anilin - und Soda - Fabrik Aktiengesellschaft (BASF AG) is founded in
Ludwigshafen, Germany.
1888 BASF is introduced to the Japanese market through H. Ahrens & Co.
1898 Yamada Shoten and Shibata Shoten import the first BASF dye, Indigo Pure,
into Japan.
1927 First technology licensing in Japan. BASF provides methyl alcohol technology to
Mitsubishi Gas Chemical.
1949 Yamada Shoten and Shibata Shoten establish Color Chemie Trading Co., Ltd.
(precursor of current BASF Japan) in Tokyo.
1951 Osaka sales office and laboratory established.
BASF transfers exclusive distributor rights from H. Ahrens to Color Chemie Trading.
1953 BASF AG makes equity investment in Color Chemie Trading.
1956 Osaka Takakura plant and warehouse completed; BASF starts production in Japan.
1962 Yuka Badische Co., Ltd. (renamed Mitsubishi Chemical BASF Co., Ltd. in 1994)
established as BASF’s first joint venture in Japan, for the production of expandable
polystyrene (Styropor ® ).
1965 Color Chemie Trading becomes BASF Dyes & Chemicals Co., Ltd.
1969 Following BASF’s acquisition of German Elastogran Group, Polyurethane Chemical Co.,
Ltd. (renamed BASF INOAC Polyurethanes Ltd.) becomes a BASF subsidiary.
1974 BASF Dyes & Chemicals Co., Ltd. renamed BASF Japan Ltd.
Mitsui Badische Dyes Ltd. (renamed Mitsui BASF Dyes Ltd.) established as a joint
venture to produce dyestuffs for synthetic fibers.
1975 BASF purchases pharmaceutical manufacturer Knoll AG; Knoll Japan K.K. joins the
BASF Group.
1985 Following BASF’s acquisition of Inmont Corporation (U.S.A.), Nippon Rinshed-Mason
(renamed Nippon R-M Co., Ltd.), a producer of automotive refinishing paints,
becomes a BASF subsidiary.
BASF Japan acquires its own production site in Yokkaichi, Mie Prefecture.
1987 Takeda Badische Urethane Industries, Ltd. (renamed BASF Polyurethane Elastomers
Ltd.) established to expand polyurethane business.
1988 Yokkaichi Works starts up. BASF starts production of auxiliaries for paper, textile and
leather industries.
1989 Thermoplastic polyurethane production starts at Yokkaichi.
BASF Engineering Plastics Co., Ltd. (integrated into BASF Japan Ltd.) established.
1991 BASF Nichiyu Coating R&D Co., Ltd., a joint venture between BASF Coatings AG and
NOF Corporation, established for automotive OEM paints.
1992 Production of THF and Poly THF ® starts at Yokkaichi.
Yokkaichi Technical Center established.
1995 Idemitsu BASF Co., Ltd. (renamed BASF Idemitsu Co., Ltd.) established for
1.4-butanediol production.
Nisso BASF Agro Co., Ltd. established to produce and market herbicides.
1996 BASF acquires Hokuriku Seiyaku Co., Ltd.
1998 Yokkaichi starts production of polyvinyl pyrrolidone (PVP).
1999 As part of restructuring, Polyurethane Chemical Co., Ltd. renamed BASF INOAC
Polyurethanes Ltd.
Mitsubishi Chemical BASF Co., Ltd. divided into BASF Dispersions Co., Ltd. and
Mitsubishi Chemical Foam Plastic Corp.
BASF acquires Takeda Kagaku Shiryo Co., Ltd.
2000 Yokkaichi starts production of N-Methyl Pyrrolidone Ultra Pure Grade (NMP-UP).
BASF Coatings AG and NOF Corporation establish BASF NOF Coatings Co., Ltd., a joint
venture for coatings. Nichiyu BASF Coating
R&D and Nippon R-M are integrated into the new company.
BASF’s dyestuff business for fibers consolidated in DyStar; BASF’s shares in Mitsui BASF
Dyes Ltd. are transferred to DyStar Japan Ltd.
With BASF‘s acquisition of crop protection business of American Home Products Corporation,
BASF Japan Ltd. acquired all shares in Cyanamid (Japan) Limited (in 2001 renamed
BASF Agro, Ltd. ).
2001 BASF Takeda Vitamins Ltd. established, in conjunction with BASF’s acquisition of
global vitamin business from Takeda Chemical Industries Ltd.
With BASF’s acquisition of American Cyanamid Co. in 2000, Cyanamid (Japan) Ltd.
and BASF Japan Ltd.’s agrochemical business merge to become BASF Agro Ltd.
Knoll Japan K.K.and Hokuriku Seiyaku Co., Ltd. are transferred to Abbott Laboratories
when BASF sells its pharmaceutical business to Abbott.
2002 BASF Polyurethane Elastomers Ltd. integrates with BASF Japan Ltd.’s Polymers Division.
2003 BASF Dispersions Co., Ltd. integrates with BASF Japan Ltd.’s Specialtles Division.
2005 BASF acquires full ownership of BASF NOF Coatings Co., Ltd., and established BASF
Coatings Japan Ltd.
2006 BASF acquires Engelhard.
BASF acquires Degussa Construction Chemicals and Johnson Polymer.
2007 With merger of three major construction chemicals companies BASF Pozzolith Ltd. is
formed.
2009 BASF acquires Ciba.
BASF Japan Ltd. merges with BASF Agro, Ltd.
2010 BASF Japan Ltd. merges with Ciba Japan K.K.
BASF Japan Ltd. merges with Musashino-Geigy Co., Ltd.
BASF acquires Cognis Japan.
BASF IN JAPAN
Since entering the Japanese market more than 120
years ago, BASF in Japan has supported its customers
in Japan through the provision of advanced solutions
and high value-added products.
BASF Headquarters in Japan

BASF in Japan
Report 2010
Economy
07
ECONOMY
BASF in Japan consists of eight companies with BASF
Japan Ltd at its core. Main production sites are in
Yokkaichi, (thermoplastic polyurethanes [TPU] and polymer
dispersions), Chigasaki, (admixtures for concrete,
construction chemicals) and Totsuka (coatings). The
Amagasaki R&D Center, located close to many of the
electronics technology leaders in Japan, focuses on
innovative solutions for LC display, energy management
and microelectronics.
Today, BASF in Japan has positioned five industries
including automotive, pharmaceutical, paint and coating
materials, packaging materials, and construction as fields
with particular growth potential and is strengthening its
sales activities in these fields. By targeting these industries
and the business segments of each customer, this strategy
enables the customers to access and use a broad range of
BASF solutions through a single point of contact.
BASF sales to customers in Japan (Hundreds of million ¥)
2,500
2,000
1,500
1,000
500
0
2,000
1,500
1,000
500
1,690
1,160
2,450
2,360
2006 2007 2008
BASF sales to customers in Japan (million €)
1,519 1,548
1,570
2009
- Approximate fi gures converted
* €1,69 billion to Yen in 2010 (€1 = ¥116, yearly average rate)
(Both fi gures include sales of BASF in foreign countries to customers in Japan.)
1,207
1,960
2010
1,688
The year 2010 was spurred on by the synergy created
0
2006 2007 2008
2009
2010
primarily through acquisitions and by the increase in sales
in existing business areas such as automotive plastics, and
as a result, 2010 was a very strong year with sales in Japan
totaling 196 billion yen (€ 1.69 billion). The company
employs 1,740 people in Japan.
BASF SALES TO CUSTOMERS IN JAPAN 2010
¥196 billion €1.69 billion

08
Economy BASF in Japan
Report 2010
BASF in Japan: Local Production and R&D
BASF Japan Ltd./Koriyama Plant
BASF Japan Ltd./Isohara Plant
BASF Japan Ltd./Kitatone Plant
N.E. Chemcat/Tsukuba Plant
N.E. Chemcat/R&D (Tsukuba Plant)
BASF Idemitsu Co., Ltd./Chiba Plant
BASF Japan Ltd./Yokkaichi Rokuromi Plant
BASF Japan Ltd./Yokkaichi TPU Plant
BASF Japan Ltd./Amagasaki R&D Center
BASF Coatings Japan Ltd./Totsuka Plant
BASF Japan Ltd./Kawasaki Technical Lab
BASF Pozzolith Ltd./Productions (Chigasaki)
BASF Pozzolith Ltd./Development Center
(Chigasaki)
N.E. Chemcat/Numazu Plant
N.E. Chemcat/R&D (Numazu Plant)
BASF INOAC Polyurethanes/
Head Office and Shinshiro Plant
BASF Japan Ltd./Agricultural Station (Tahara)
Production Sites
R&D/Technical Center
Admixture Plants of BASF Pozzolith
*As of October 1, 2011
R&D CENTER
Currently BASF’s R&D Center in Japan focuses on
energy management as well as flat panel display
technology. Being located close to the market with
technology-edge, Amagasaki R&D Center has a great
advantage to work with Japanese customers and to
contribute to further advance the state-of-art technology
in global electronics industry.
Amagasaki R&D Center

BASF in Japan
Report 2010
Environment and Safety
09
ENVIRONMENT AND SAFETY
BASF bases all of its activities on the principles of
sustainable development. This means we combine
economic success with environmental protection and
social responsibility. Thus, we contribute to the quality
of life of the next generation. Sustainable development
is incorporated into the company’s Values and
Principles.
Protecting the climate together
Climate protection is an issue that affects us all. That is
why we are committed to ambitious global climate
protection. We help by offering products and system
solutions that conserve resources, and we are aiming to
continuously reduce emissions along our value-adding
chain.
Emissions to air
Emissions were influenced by the closure of plants at the
company’s Yokkaichi site as well as by pollution reduction
measures implemented at each site, along with the
increase in production from the inclusion of Ciba sites in
2009. Greenhouse gas emissions and air pollutants
amounted to 61,698 tons and 39 tons, respectively, in 2010.
On balance, greenhouse gas emissions rose slightly while
air pollutants were reduced.
Air pollutants (metric tons)
80
60
57
55 55
51
39
40
Trends in Japan in 2010
BASF in Japan saw reduced emissions due largely to the
closure of two plants at BASF in Japan’s Yokkaichi
operations (a chemical intermediate plant in 2005 and a
processed chemicals plant in 2006), production
adjustments and measures to curtail the environmental
impact from each site. However, following the integration
of data from sites of the legacy Ciba group in 2009 for a
full year, all indicators were affected in 2010.
20
0
2006 2007
2008
2009
CO, NOx, NMVOC, SOx, dust, NH3 / other inorganics
Greenhouse gas emissions (metric tons of CO2 equivalents)
80,000 72,864
60,772
60,000
52,681 50,120
40,000
2010
61,698
Environmental Data: The following graphs have been prepared using aggregate environmental
data from BASF’s principal manufacturing operations in Japan.
20,000
0
2006 2007
2008
2009
2010
CO2, N2O, CH4, HFC, PFC, SF6
NEW GLOBAL CORPORATE CARBON FOOTPRINT
Since 2008, BASF has been the only industrial company worldwide to regularly present a comprehensive corporate carbon
footprint. In 2010, we recalculated the reduction in emissions from the use of our climate protection products as well as
the recording of emissions along the value-adding chain. For the first time, we included emissions from the oil and gas
business and took into consideration emissions that arise when our customers burn oil and gas produced by BASF’s
subsidiary Wintershall. Our calculations take into account the draft of the new Greenhouse Gas Protocol standard. The
standard was developed under the leadership of the World Business Council for Sustainable Development and the World
Resource Institute, which we participated in.

10
Environment and Safety BASF in Japan
Report 2010
Emissions to water
While both chemical oxygen demand and the volume of
nitrogen emissions increased due largely to the upswing in
production following integration with the legacy Ciba group in
2009, BASF in Japan was successful in curtailing emissions
in 2010. In specific terms, chemical oxygen demand and the
volume of nitrogen emissions were reduced to five tons and
one ton, respectively. In addition, heavy metal content in
discharged water was below the detection limit from 2006 to
2010. Data refer to the aggregate total of the company’s own
treatment facilities as well as treatment facilities operated
jointly with other companies.
Waste
BASF in Japan works diligently to contain the level of
waste disposal by actively promoting the recycling of
waste. The dramatic drop in the group’s recycling rate in
2008 reflected such factors as the disposal of recovered
products and periodic maintenance of plants. Due mainly
to the increase in production sites from 2009, BASF in
Japan’s overall operations recorded an increase to 13,886
tons in the amount of waste. However, the volume and rate
of waste recycling has increased to 5,440 tons and 39%,
respectively, indicating an upward trend.
Chemical oxygen demand (metric tons)
Waste (total) (metric tons)
25
20
25.5
18
16,000
12,000
13,231
14,191
15,853
13,027
13,886
15
13
8,000
10
4,000
5
2
5
0
2006 2007 2008
2009
2010
0
2006 2007
2008
2009 2010
Nitrogen (metric tons)
Recycling of waste recovery (total) (metric tons) (Left scale)
Recycling of waste (recovery rate) (%) (Right scale)
8,000
60
4
3
4.0
6,000
4,000
5,557
42
5,127
36
4,027
4,304
33
5,440
39
50
40
2
1
0.4 0.4 0.3
1.0
2,000
0
25
2006 2007 2008
2009 2010
30
20
0
2006 2007
2008
2009 2010
BASF Group’s corporate carbon footprint 2010
We reduce emissions along the value-adding chain
Significant greenhouse gas emissions
(in million metric tons of CO 2
e per year) 1
Our products for climate protection
Emissions avoided by our customers (in million metric tons of CO 2
e per year) 1
Raw materials: 43
BASF production: 25
Use of BASF end products: 56
Disposal: 29
Transport: 4
1,398
With use of
BASF products
1,720
Without use of
BASF products
322 million metric tons
of CO 2
are avoided
1. CO 2
e is the abbreviation for CO 2
equivalent. This unit enables comparison of various greenhouse gases such as nitrous oxide, methane, carbon dioxide, etc.

BASF in Japan
Report 2010
Environment and Safety
11
Water supply
Water supply increased substantially in 2010 due to the
inclusion for the first time of data from the legacy Ciba site,
which uses substantial amounts of water for cooling
purpose. In 2010, BASF in Japan used 4,235,320m 3 of
water. Of those 4,235,320m 3 , 261,819m 3 came into contact
with products, for example, when used for washing or as a
solvent or a reaction medium. This number is reported as
water used for production. 11,095,392m 3 of water have
been used for cooling. This number reflects the additional
benefit that we perceive from the recirculation of water in
the cooling process. Thus, the amount of cooling water is
substantially higher than our overall water supply.
Energy
Total steam and electricity consumption increased across
BASF in Japan as a whole in 2010 totaling 182,204 tons and
40,602mWh, respectively, due mainly to the addition of
legacy Ciba group production sites. In 2010, fuel consumption
decreased amounting to 12,363mWh.
Steam consumption (total) (metric tons)
300,000
200,000
182,204
161,549
148,803
118,479 117,950
100,000
0
2006 2007 2008 2009
2010
Water supply (total) (cubic meters)
Electricity consumption (total) (mWh)
6,000,000
60,000
4,000,000
2,738,461
4,235,320
40,000
42,118
37,419
36,903
38,345
40,602
2,000,000
636,388
582,265 528,975
20,000
0
2006 2007 2008
2009
2010
0
2006 2007 2008
2009
2010
Water used for production (total) (cubic meters)
Fuel consumption (mWh)
300,000
200,000
208,252
278,087 262,660
248,403
261,819
60,000
40,000
49,332
45,150
100,000
20,000
19,559 17,213
12,363
0
2006 2007 2008
2009
2010
0
2006 2007 2008
2009
2010
OCCUPATIONAL SAFETY
Lost Time Injury rate per million working hours
BASF in Japan has maintained the relatively low rate of
0.0 to 0.5 occupational accidents and injuries for every
one million hours worked by full-time employees.
Regrettably, there was a fatal accident involving a
contractor in 2007.
Employees
2.4
1.8
1.2
0.6
0
1.7
Contractors
2.3
0.5
0.3 0.3
0.0
0.0 0.0
2006 2007
2008
2009
0.8
0.0
2010

12
Employees BASF in Japan
Report 2010
EMPLOYEES
It is one of BASF‘s four strategic guidelines to “Form the
best team in the industry”. To fulfill this vision, BASF in
Japan applies a compensation system based on concrete
results that have been clarified through dialogue between
employees and their managers. At the same time, the
company provides human resource development and
training opportunities that nurture a highly talented and
professional workforce. Furthermore, BASF in Japan is
engaging in a broad spectrum of recruitment activities to
build a diverse and inclusive workforce – irrespective of
nationality, gender and cultural background – that is
capable of excelling across global markets.
the Asia Pacific region. Degrees of achievement in
behavior, skills and knowledge are core criteria in
distinguishing between superior and standard
performance.
Candidates are screened during recruitment through a
series of interviews to ensure they meet BASF’s standards
and the requirements of the position. For ongoing
performance management and development, employees
discuss with supervisors their goals and the skills
necessary for their current position and career
advancement, which are used to design training programs.
Human resource development based on competency
From recruitment to succession planning, “competency
assessment” lies at the heart of BASF‘s human resource
development activities in Japan. Drawing from a globally
established competency framework, BASF in Japan bases
its human resource development framework on 15
competencies that are specific to employees working in
Career development opportunities
Training program for new graduates
For new graduates, BASF has a three-year program called
S-Seminar (from the German word “Startprogramm”, or
Beginners‘ Program). The program helps new employees
learn to act independently and effectively within the BASF
organization.
Competency-Based BASF Personnel Training
Succession Planning
Development and career path
Development Center Japan
Identity personnel with high leadership competency
Formulate development plans
Performance Management System
Identify competencies
Training & development plan
Orientation, Introduction Program
Seminar for new graduates
Orientation, On the job training for mid-careers
Recruitment
BASF Asia Pacific Competency Interview Guidelines
BASF EMPLOYEES IN JAPAN
Number of Employees
BASF in Japan and its seven affiliated companies have
approximately 1,700 employees nationwide (as of
December 2010), bringing together a diverse range of
employees without regard to nationality or gender.
2,000
1,500
1,000
1,490 1,490 1,460
1,600
1,740
500
0
2006 2007 2008
2009
2010

BASF in Japan
Report 2010
Employees
13
New graduate hires take training sessions on basic
business skills and the BASF organization. First-year
employees are assigned a coach and mentor to support
them in their work life. Mentors explain the workings of the
company, career and development issues, while coaches,
typically a senior colleague or supervisor, are responsible
for on-the-job training.
From the second year of the program and beyond, each
new graduate recruit receives training from internal and
external sources. Steps are taken to enhance skills in
problem solving, promote teamwork and foster leadership.
At this stage, a career development plan is created.
Further development programs
After the S-Seminar, training progresses according to the
employee’s respective career development, whether
pursuing a leadership path or a professional specialist
path.
Business skills training
A prerequisite for all employees, business skills training
programs enhance business knowledge and skills related
to each employee’s particular duties and job function.
These programs encompass a wide range of topics
including career review, time management, presentation
and negotiation skills, analytical thinking and project
management.
Management training
Management training programs are provided for the
company’s current and future managers. Training is
catered to the needs of each employee and ranges from
basic management skills improvement to market
management. Additionally, home study programs, such as
MBA training courses, are available. BASF Japan provides
financial assistance through its Distance MBA Sponsorship
System to help selected employees attain MBA degrees.
Performance management system
The Performance Management System is a year-long cycle
in which employees and their managers engage in a series
of meetings to jointly manage their own performance. This
employee dialogue includes setting targets, providing
feedback, evaluation as well as developing and
implementing development plans.
Diversity
BASF in Japan recognizes employee diversity is a strategic
strength in overcoming and excelling within an extremely
competitive global market. It places great emphasis on
building a robust and dynamic workforce that
encompasses a wide spectrum of nationalities, gender,
experiences and cultural backgrounds. Over the past
decade, BASF in Japan has welcomed employees from a
wide range of nationalities into its workforce. In addition,
the number of female recruits is steadily increasing.
COMPETENCY-BASED HUMAN
RESOURCES DEVELOPMENT
BASF in Japan provides competency-based human
resource development from the time of recruitment
through the nurturing of next-generation leaders.
By furthering diversity in individual and professional
competencies throughout the BASF Group, we have
established the best team in the industry.
INDIVIDUALIZED CAREER
DEVELOPMENT PLANS
BASF in Japan designs and implements training
programs based on employee development plans. Each
employee develops an annual training plan with his or
her supervisor, which is used to provide opportunities
for education and development.

14
Employees BASF in Japan
Report 2010
Work life balance
BASF embraces diversity and inclusion by recognizing the
positive energy and creativity a workforce displays when it
combines diversity of cultures, experiences and skill sets.
Only this way can it best serve its equally diverse customer
base and truly claim to have the “Best Team in the Industry.”
Despite the company‘s organizational diversity, its core
values give it a unique and distinct identity. These strongly
influence what its employees do and how they act, and are
a common thread connecting employees at all levels of the
business and across each region.
home. Various IT tools are utilized to create a home
workplace environment similar to conditions in the office,
and this work format has established a new value
perspective for both employees and the company. In 2010,
we formed a company-wide Work Life Balance Committee,
led by BASF Japan directors, charged with further
enhancing employee satisfaction. Looking ahead, we will
continue to support employees in their efforts to pursue
self-directed work methods.
To build a diverse workforce, a company must respect and
provide a flexible framework to support a range of work
practices and lifestyles. Flexible working hours were
introduced in 1994, and BASF‘s employee benefit system
now includes child care and nursing care leave, as well as
reduced working hours for employees with young children.
Training related leave is also a possibility for employees
with three or more continuous years of service.
BASF in Japan has been for many years at the leading
edge of efforts to ensure a healthy balance between the
work and family lives of its employees. As part of these
efforts, in 2009 BASF in Japan initiated the SOHO (Small
Office / Home Office) program to limit the time employees
spend in the office and to make a shift towards working at
COMPETENCY-FOCUSED RECRUITING
OPPORTUNITIES IN GLOBAL FIELDS
BASF seeks to recruit highly motivated individuals with
specialist expertise and a strong sense of innovation.
We take a broad approach in recruiting high-quality
personnel without regard to culture and nationality,
as well as emphasize the social competencies and
communication skills of each candidate.
BASF in Japan uses a broad range of recruitment
methods to build a diverse and inclusive workforce
irrespective of nationality. We provide many
opportunities for Japanese and other employees to gain
experience overseas.

BASF in Japan
Report 2010
Employees
15
Promoting partnerships with customers
Daisuke Makishima
BASF Japan Ltd., Business Cluster III, Performance Products, Care Chemicals,
Personal Care Ingredients (12th year of employment with the company)
Within BASF’s overall business, cosmetic raw materials
are relatively closer to the general consumer. As a result,
I have many opportunities to discuss the consumption
trends of both customers and consumers. There are
numerous instances where I gain a strong sense of the
close relationship between my work and everyday life.
Since my appointment as manager in 2010, I have
assumed responsibility for cosmetic sales and
marketing for the Group as a whole in Japan. In addition
to recognizing the responsibilities that go with the wide
discretion that I am allowed as an employee, I also feel
strongly motivated toward my work.
Reduced work schedule after maternity leave
helps operational efficiency
Shiho Matsuura
BASF Japan Ltd., Plastics, Coatings & Construction, Responsible for
Supply Chain Management (6th year of employment with the company)
When I first joined the company, I was involved in sales
and marketing. The birth of my child was an opportunity
to take on different types of work. Since returning to
the workplace in February 2010, I have been involved in
the domestic distribution of plastic products. With the
understanding of my manager and colleagues, I am able
to leave work an hour earlier than the prescribed time. To
ensure there are no half measures, I approach my work
with an increased awareness toward improving operating
efficiency. This involves such measures as prioritizing
business operations and ensuring that information is
shared closely with customers and the frontline.
EXCELLING ACROSS GLOBAL MARKETS
IMPROVING MANAGEMENT SKILLS
BASF in Japan is engaging in a broad spectrum of
recruitment activities to build a diverse and inclusive
workforce – irrespective of nationality and gender.
Management training programs are provided for the
company’s current and future managers. Training is
catered to the needs of each employee and ranges
from basic management skills improvement to market
management.

16
Employees BASF in Japan
Report 2010
Innovation with the heart and mind
Yohei Koyama
BASF Coatings Japan Ltd., Competence Center Base Coat (8th year
of employment with the company)
Since joining BASF, I have worked within the company’s
Base Coat Competence Center. My focus is largely
on the development of automotive coatings. The
development process is complex and often defies logic.
Our ability to create new concepts and coatings as
well as products that address the needs of customers,
through a process of information exchange both
internally and with our headquarters in Germany, is a
major source of motivation and pride.
Business and career opportunities that only a
global company can provide
Michi Kondo
BASF Japan Ltd., Chemicals and Crop Protection (4th year of employment
within the company)
During my first two years with the company, I was
engaged in the sale and marketing of amines. Thereafter,
I was mainly involved in marketing plasticizers. When
I began these later duties, I had the opportunity to
work in a plasticizer application laboratory located in
Shanghai for a year and a half. In addition to receiving
technical training, I was involved in providing technical
support to customers throughout Asia and participated
in joint projects with other departments. This invaluable
experience and opportunity to build a network of
contacts is proving extremely helpful in my current sales
and marketing activities in Japan.
DIVERSE WORK STYLES
DIVERSITY IN HIRING
The BASF Group’s policy is to provide employees who
exhibit outstanding capabilities with challenges and
opportunities early in their careers, regardless of gender.
We are committed to ensuring an equal opportunity
workplace for all employees, and along with maternity
and child-rearing leave, offer reduced working hours for
child care needs.
BASF in Japan has a policy of recruiting a diverse range
of employees, which includes non-Japanese (including
foreign students), people with disabilities, and retirees.
BASF in Japan’s post-retirement reemployment program
enables employees to continue to work until the age of 65.

BASF in Japan
Report 2010
Innovation Worldwide
17
INNOVATION WORLDWIDE
Research shapes the future
This view through an electron microscope shows BASF’s silver catalysts on diatomaceous earth.
BASF can look back on a long history of many significant
innovations. Our research innovations play an
important role in helping improve people’s quality of life
as well as environmental and resource conservation.
With research and development, we are shaping the
future and generating new growth opportunities. In
2010, we invested nearly €1.5 billion in R&D projects.
BASF has more than 9,600 employees at numerous
research sites worldwide, often working together
closely with important international research institutes,
customers and other partners. With the acquisitions of
Ciba and Cognis, our research team and our portfolio
have grown again and become more international.
Silver particles as catalysts
Ancient fossilized diatoms serve an important purpose for
BASF: The finely grounded shells of these fossilized algae,
also known as diatomaceous earth, can be used as
carriers for catalysts. Silver particles are attached to the
surface of the diatomaceous earth – this is the real
catalyst. Thanks to its numerous tiny cavities,
diatomaceous earth has, compared with its volume, a huge
surface on which chemical reactions can occur. This allows
raw materials such as ethylene oxide to be manufactured.
BASF HAS A STRONG PATENT POSITION
NUMBER OF PATENT APPLICATIONS 2010
Patents are crucial for long-term competitiveness. With
the Patent Asset Index, developed by the Otto
Beisheim School of Management (WHU) in Vallendar
near Koblenz, Germany, patent portfolios worldwide can
be compared more precisely. In 2010, BASF again
ranked first in the index, placing it among the most
innovative companies in the chemical industry.
1,100

18
Innovation Worldwide BASF in Japan
Report 2010
UV protection
BASF’s new light stabilizer Tinuvin ® XT 200 extends the life
of agricultural film: Tinuvin XT 200 combines an economic
improvement in agricultural film with the benefits of UV
protection. This innovative light stabilizer is particularly
beneficial for greenhouses, which are often built
inexpensively using plastic film. Greenhouses are
increasingly being used to help secure the world’s
food supply.
Transforming carbon dioxide
Formic acid is a versatile intermediate. Conversion of the
greenhouse gas carbon dioxide (CO 2
) into formic acid is
the focus of intense research efforts around the world.
BASF researchers are developing a highly efficient catalyst
system that can make this process economical. The goal is
to use CO 2
from off-gas streams in the chemical industry
as a raw material.
Future raw material storage
It is now possible to efficiently capture carbon dioxide from
industrial flue gas and use it for chemical transformation –
thanks to a new technology BASF developed together with
RWE and Linde. Compared to processes commonly used
today, tests in a coal-fired power plant show the innovative
technology using new chemical solvents can reduce
energy input by about 20%. The new solvents also feature
clearly superior oxygen stability, which reduces solvent
consumption significantly. The first demonstration power
plants are scheduled to start up in 2015. This technology
should allow more than 90% of the CO 2
contained in the
waste gas of a power plant to be captured for subsequent
sub-surface storage or for chemical transformation.
Better mileage for natural gas vehicles
Natural gas-powered cars may soon be able to travel twice
as far on a single tank – thanks to metal-organic
frameworks (MOFs). BASF researchers have developed an
innovative method for solvent-free industrial-scale
manufacture of these materials for better gas storage. The
MOFs have a larger specific surface area and high porosity
on the nanometer scale. This allows them to store relatively
large volumes of gases in natural gas tanks and therefore
increase a vehicle’s mileage.
Healthier potatoes
On average, 20% of the world’s annual potato harvest is
destroyed by late blight. The world’s most common
disease affecting potatoes is caused by the pathogen
Phytophthora infestans. Until now, it was only possible to
protect against this fungal disease using fungicides.
However, in Central America there is a wild potato that is
naturally resistant to this dangerous disease. Researchers
at BASF Plant Science have identified the genes that
protect the potato against late blight and have transferred
them to a potato variety for consumption. This newly
developed potato is called Fortuna. We plan to introduce it
on the market in the middle of this decade* 1 .
*1 Compiled based on data as of March 2011.
EMPLOYEES IN R&D
INNOVATION IN NUMBERS IN 2010
9,600
• Project portfolio with around 3,000 projects
• Clearly surpassed 2010 aim of generating
€6 billion in sales from product innovations
• Expecting sales of up to €8 billion from product
innovations in 2015
• Net present value of BASF’s research pipeline:
nearly €21 billion

BASF in Japan
Report 2010
BASF Innovations and Japan
19
BASF INNOVATIONS AND JAPAN
IRGACURE ® OXE02 series highly sensitive photoinitiators for LCDs
Photoinitiators are additives necessary to cure, or
harden, a monomer (a liquid) into a polymer (a solid) by
using ultraviolet light, and are the key to photo-curing
technologies. Photo-curing is an environmentally-friendly
technology that requires less total energy than
thermosetting. The curing time is also considerably
shorter, allowing for greater efficiency in the production
process. The fields of application are continually
expanding, from paints, coatings and ink to adhesives
and electronics. BASF photoinitators are at the leading
edge of photo curing technology. Their history marks
progress in the development of photo curing, and the
technology continues to evolve.
The launch of IRGACURE ® OXE02, developed by BASF’s
team at the Amagasaki R&D Center, brought about a
revolution in the production process for color filters, an
important component in the liquid crystal displays (LCD) used
throughout the world. Color filters comprise red, green and
blue pixels on a black matrix. Previously the black matrix for
the color filter was made with chromium oxide, produced
using a method called vacuum deposition that involves
heating the material in a large chamber. In Europe, the needs
for resin black matrix gradually increased with environmental
demands as well as technical demands: concerns about
materials containing chromium oxide increased, and
technically the conventional black matrix seemed to cause
frequent malfunctions of TFT transistors due to the internal
reflections by back-lights with high brightness. In addition,
while the market wanted larger LCDs, manufacturers were
unable to provide them using the conventional production
process due to limitations on the size of the heating
chambers, and began to call for a breakthrough.
It was already known that LCDs could easily be made
larger by using a resin black matrix mixed with a high
concentration of black carbon, but achieving the sensitivity
that would provide sufficient productivity was difficult.
IRGACURE ® OXE02 is a highly sensitive photoinitiator that
allows for curing with less light. This additive made it
possible to cure and achieve patterning of a resin black
matrix by exposing it to UV light for a few seconds. This
resulted in a dramatic simplification of the production
process for color filters, and in production equipment.
Using the photo- curing technology eliminated the need for
the vacuum chamber that had been the bottleneck to
producing larger LCDs. Manufacturers became able to
respond flexibly to market needs without extensive capital
expenditures, while at the same time unit-production time
was considerably shortened and total energy used in
production reduced. Patterning of the black matrix using
the light curing technique is currently the standard
manufacturing process in the industry. BASF Japan
received the Chemical Society of Japan (CSJ) Award for
Technical Development for 2009 in recognition of its
development of a highly sensitive photoinitiator for the resin
black matrix used in color filters.
The success of IRGACURE ® OXE02 was made possible by
close partnership with Japanese manufacturers on the
cutting edge of global markets. This is demonstrated by the
speed of the process, just 14 months from deciding (on the
basis of customer feedback) to commercialize the
compound. This included the initial synthesis in the
laboratory through to the production of samples for trial in
quantities of several kilograms. With the rapid rise in
demand, production in tons began just two years from the
start of development.
BASF JAPAN RECEIVES CSJ AWARD FOR
TECHNICAL DEVELOPMENT
BASF Japan received the Chemical Society of Japan
(CSJ) Award for Technical Development, for its
development of a highly sensitive photoinitiator for the
resin black matrix in color filters. The award recognized
not only the practical application of technology to produce
the resin black matrix, but also the contribution BASF
made to the advancement of the LCD industry with the
swift introduction of the finished product to the market.

20
BASF Innovations and Japan BASF in Japan
Report 2010
BASF INNOVATIONS AND JAPAN
Basotect ® offers a broad spectrum of applications “from heaven to earth”
Basotect ® , a versatile melamine resin foam developed
using proprietary technology from BASF, is being adopted
by a variety of sectors in Japan. Today’s trends towards
energy efficiency and lighter weight vehicles mean that
the automotive field is one important area of application
for Basotect ® . At the same time, Basotect ® is ideal for the
use in engine rooms due to its high sound absorbing
capacity and ability to meet heat resistance requirements.
In addition to its use in the engine hood covers of the Lexus
LS series in Japan, Basotect ® has established a proven
track record in the railway sector. The product can be found
in subway and high-speed trains due to its outstanding
combustion performance and flame retardant properties,
which comply with international standards. Basotect ® has
also been used in the manufacture of the new Tohoku
Shinkansen. In the aviation field, Basotect ® is used by
Boeing in its 787 Dreamliner. Furthermore, Basotect ® is
being used in the payload of rockets.
In the construction sector, Basotect ® is mainly applied as an
acoustic absorption material on ceilings and walls. Other
applications include
• insulation of the collectors in solar thermal energy
systems on rooftops - pipes which transport the heat
and the heat reservoir
• insulation of pipes in liquefied natural gas tank terminals,
addressing the need for foams which retain their
excellent properties even at extremely low temperatures
• energy saving foam closure in false flooring of data
centers, which eliminates thermal bridge and hence
reduce energy losses
In the domestic appliance sector, Basotect ® acquired
certification under the UL94 V-0 flame retardant standard, a
major and distinguishing strength. Therefore the product is
used in hot water boiler, rice cookers and washing machines.
Another defining Basotect ® feature is its abrasive property.
As a result, it is gaining wide acceptance as a material used
in the cleaning sector. Cleaning applications that have been
manufactured using Basotect ® require no detergents and
are accordingly kind to the environment and the skin. For
this reason, this product is attracting considerable acclaim
from consumers. Currently, the popularity of Basotect ®
cleaning applications has spread to Asia, Europe and the
United States.
As a visible sign of long-term partnership, cleaning erasers
produced by Japanese household products manufacturer
Wako and made from BASF melamine resin foam Basotect ®
show the brand alliance on the packaging.
BASF company quality mark with Basotect ® is stamped on the packages of products sold by Wako.
WIDE RANGING INDUSTRIAL AND
CONSUMER APPLICATIONS
Basotect ® is the world’s first melamine resin foam to be
developed using proprietary technology. Even in its foam
format, Basotect ® retains the heat resistancy, flame
retardancy, consistency and other features inherent in
melamine resin. Together with its industrial applications in
such fields as construction, transportation, electric appliances
and electronics, Basotect ® can be used for consumer and
cleaning purposes as well as many new applications.
A range of seven grades depending on the relevant segment and application

BASF in Japan
Report 2010
BASF Brings Japan Innovation to the World
21
BASF BRINGS JAPAN INNOVATION TO
THE WORLD
Noble Prize winning “Cross coupling technology” is also applied in BASF products
Cross coupling technology, the principal research theme of
the 2010 Nobel Prize in Chemistry, is being applied in the
development of BASF products. This global recognition of
research pioneered in Japan demonstrates the importance
of practical applications of chemical innovations in a broad
spectrum of the company’s activities.
Suzuki Coupling is the synthetic process used to produce
Boscalid, the active ingredient in BASF’s leading fungicides
Cantus, Signum and Naria. In terms of volume, the
production of Boscalid is the single largest industrial
application of Suzuki Coupling.
The Royal Swedish Academy of Sciences awarded the 2010
Nobel Prize in Chemistry to U.S. and Japanese chemists
Richard Beck, Ei-ichi Negishi and Akira Suzuki on October
6, 2010 for their research in palladium-catalyzed cross
couplings in organic synthesis. All organic compounds are
essentially formed as carbon-carbon bonds. The search for
effective ways to bind carbon atoms has continued to
challenge the field of organic chemistry for a great many
years. As one method in addressing this challenge, cross
coupling is used to synthesize and join different organic
carbon-carbon molecules. Applying the palladium-catalyzed
synthetic approach developed by Richard Beck to cross
coupling, Ei-ichi Negishi identified a stable cross coupling
reaction (Negishi Coupling) involving an organozinc
compound. Employing this technique, Akira Suzuki then
developed an alternative coupling reaction (Suzuki
Coupling) using an organoboron derivative instead of zinc.
Suzuki Coupling offers several additional advantages. The
reaction is largely unaffected by the presence of water and
is stable in air allowing a reduction in costs. Collectively,
these innovations have contributed to industrial
development across wide-ranging fields. In addition to liquid
crystal panels, organic electroluminescent materials and
pharmaceuticals, cross coupling technology is a key
component in BASF’s agrochemical development activities.
BASF has the world’s largest Boscalid plant using the Suzuki coupling reaction.
In addition, BASF’s Inorganics division has recently
commenced production of organozinc halides. These are
used for Negishi couplings. Production of these compounds
as well as various boric acid esters for the Suzuki reaction
take place at the BASF site in Evans City near Pittsburgh,
Pennsylvania, in the United States. Both Ei-ichi Negishi and
Akira Suzuki regularly attend BASF’s boron conferences to
discuss the latest developments in boron and zinc chemistry.
The recent announcement by the Royal Swedish Academy of
Sciences is a gratifying testament to the efforts of chemists in
the United States and Japan over many years. Seeking
solutions beyond boundaries, BASF will work closely with the
highest caliber human resources and incorporate leadingedge
science and technology to develop highly innovative
processes and techniques.
BASF’S FUNGICIDES USING COUPLING
TECHNOLOGY
BASF’s fungicides such as Cantus, Signum and Naria
include the active ingredient Boscalid.
BASF products have been registered for development
as fungicides for vegetables, beans and fruits in a large
number of countries including Japan. Effective against
other fungicide-resistant strains of bacteria, and used for
more 100 different types of crop, BASF’s crop protection
products are currently sold in over 70 countries.
The fungicide Cantus, which contains Boscalid as the active ingredient,
protects fruits and vegetables from a variety of diseases.

22
Trust & Responsibility BASF in Japan
Report 2010
TRUST & RESPONSIBILITY
We integrate social and environmental responsibility into our business activities.
A business cannot be successful in the long term if
it does not act responsibly towards the environment and
society. That is why sustainability is an integral part of
our strategy. With sustainable development, we create
value for our partners in industry and society and for us.
Working with experts to identify important topics
We want to recognize topics early on that could represent
opportunities or risks for our business now or in the future.
Therefore we regularly analyze the importance of
sustainability topics for BASF and for society. In 2010, we
carried out a new analysis and surveyed several hundred
external experts as well as BASF managers. Subsequently,
our internal sustainability experts evaluated the economic
and strategic importance of these topics for BASF. We are
publishing the results online. While topics such as climate
protection and demographic change remain very
significant, other topics such as biodiversity, renewable
raw materials and water are becoming increasingly
important.
Stewardship for our products
We ensure that our products are safe and do not pose a
danger to people or the environment when they are used
responsibly and in the manner intended. Under the
European chemicals directive REACH, as of 2010,
substances had to be registered with the European
Chemicals Agency (ECHA) in order to continue to be
available within the European Union. This applied to all
substances produced or imported in quantities of more
than 1,000 metric tons annually as well as all substances
with certain hazardous properties. The registration dossiers
also contain an exact description of how the chemicals are
to be used safely by the subsequent users. In the first
wave of registration, BASF punctually registered almost
600 substances with ECHA. Beyond the statutory
requirements, we introduced our own global guidelines for
product stewardship and have set ourselves worldwide
goals. In addition, we support the implementation of the
Global Product Strategy (GPS) of the International Council
of Chemical Associations (ICCA). GPS aims to establish
global standards to improve the safety of using chemical
substances.
Global disaster assistance
Two major humanitarian catastrophes particularly moved
the world in 2010: the earthquake in Haiti and the
disastrous flooding in Pakistan. BASF and its employees
also did their part to help the victims. In Haiti, BASF
provided both immediate emergency aid to the earthquake
victims and assistance for long-term rebuilding. BASF
Corporation donated $100,000 to the American Red Cross
for immediate aid. In addition, BASF Sozialstiftung (“BASF
Social Foundation”) provided a €200,000 donation to
partner organization UN-HABITAT to rebuild a training
facility in Haiti. BASF also provided assistance to the
victims of the disastrous flooding in Pakistan: The
company and employees in more than 20 countries
donated about €785,000 for the flood victims, which was
distributed to various UN organizations and the Red Cross.
VALUES CREATE VALUE
“Lasting economic success can only be realized if
there is a responsible balance between economic,
environmental and social interests.”
Dr. Jürgen Hambrecht
former Chairman of the Board of Executive Directors of BASF SE
Access to clean drinking water was declared a human right in 2010.

BASF in Japan
Report 2010
BASF Kids’ Lab
23
BASF KIDS’ LAB
We bring the magic of chemistry to the next generation
As the world‘s leading chemical company, BASF strives
to leverage its expertise in chemistry and foster interest
among future generations.
BASF Kids’ Lab
The BASF Kids’ Lab program uses everyday materials to
introduce chemistry to children in a fun, interesting and
tangible way through simple and interactive hands-on
experiments. Since its Asia Pacific launch in 2002, more than
200,000 kids have participated in the program in the region.
During 2010, BASF held the program in two locations in
Japan in Tahara City and at the National Museum of
Emerging Science and Innovation.
vitamin C content in drinks using a household mouthwash
solution for children; and the third entailed observations of
the changes in liquidity by adding concrete admixtures to a
mixture of sand, cement and water to highlight their
beneficial features in construction.
Explaining about concrete materials and their application in an easy-to-understand manner
before launching into a practical experiment using concrete admixtures.
Volunteerism as a learning experience
Employees who have undergone the requisite training serve
as volunteer teachers for BASF Kids’ Lab in Japan. As many
volunteer teachers have no contact with each other as work
colleagues, participation in these Kids’ Lab events is an
opportunity to promote communication across divisions.
Children having fun while participating in practical experiments (measuring the vitamin C
content in drinks and plants using a household mouthwash).
Learning about chemistry with hands-on experiments
Three easy-to-understand practical experiments utilizing
BASF chemicals were conducted in 2010. The first included
demonstrations of the various features of superabsorbent
polymers commonly used in such everyday products as
baby diapers; the second involved measurements of the
Employees undergo training in preparation for their roles as teachers
BRINGING CHEMISTRY TO LIFE
During Kids’ Lab at Agricultural Station in Tahara City in
2010, BASF hosted a laboratory tour. Local residents
were introduced to the company’s research activities in
crop protections as herbicides, fungicides and
insecticides. In 2010, BASF Kids’ Lab attracted a total of
160 elementary school students in Japan.
Children observing the behavior of ants attracted to the smell of ballpoint pens at a laboratory tour,
which was held after the Kids’ Lab experiments at the Agricultural Station in Tahara City.

24
BASF in the Regions BASF in Japan
Report 2010
BASF IN THE REGIONS
Sales 2010: €63,873 million; EBIT 2010: €7,761 million
basf.com
FREEPORT
R
R
GEISMAR
R R
FLORHAM
PARK
NORTH AMERICA
compared with previous year
SALES EBIT EMPLOYEES
+41% +120% 16,487
R
SÃO
PAULO
R
Regional centers
Verbund sites
Selected production sites
Most important research sites
SOUTH AMERICA, AFRICA,
MIDDLE EAST
compared with previous year
SALES EBIT EMPLOYEES
+31% –37% 6,879
NORTH AMERICA
SOUTH AMERICA, AFRICA, MIDDLE EAST
Sales of companies based in North America rose by
41% to €13,246 million or 34% in local currency terms.
Nearly all segments posted considerable gains in sales
volumes and sales compared with the previous year.
Income from operations in 2010 reached a new record
of €1,107 million, representing an increase of €604
million over the previous year.
For companies based in South America, Africa, Middle
East, sales were far above the 2009 level, increasing by
31% to €3,829 million thanks to the substantial economic
recovery. In local currency terms, sales were 19% higher
than 2009. Compared with 2009, income from operations
declined by €104 million to €177 million. This was due to
one-time expenses for valuation adjustments on
receivables related to long-term supply agreements.

BASF in Japan
Report 2010
BASF in the Regions
25
BASF is the world’s leading chemical company – The Chemical Company. With about 109,000 employees, six Verbund
sites and approximately 390 additional production sites worldwide, we support customers and partners in almost all
countries.
LUDWIGSHAFEN
ANTWERP
R R
EUROPE
compared with previous year
SALES EBIT EMPLOYEES
+16% +118% 69,809
R
R
R R R
R
NANJING
R
R
HONG KONG
R
R
KUANTAN
SINGAPORE
ASIA PACIFIC
compared with previous year
SALES EBIT EMPLOYEES
+46% +153% 15,965
EUROPE
ASIA PACIFIC
Sales of companies based in Europe grew by 16%
compared with the previous year to reach €35,156
million. Sales increased in nearly all segments thanks to
improved demand. The Oil & Gas segment posted a
decline sales owing to lower natural gas prices. At
€5,206 million, income from operations was more than
twice as high as in the previous year.
Sales of companies based in Asia Pacific increased by
46% to €11,642 million, or 35% in local currency
terms. Sales increased in all segments, particularly in
our chemicals business. We posted record income
from operations, which rose by €768 million to €1,271
million thanks mainly to higher volumes.

26
BASF in Japan:
Contacts of Main Subsidiaries and Joint Ventures
BASF in Japan
Report 2010
BASF IN JAPAN:
Contacts of Main Subsidiaries and Joint Ventures
BASF Japan Ltd.
Head Offi ce
Roppongi Hills Mori Tower 21F, 6-10-1
Roppongi, Minato-ku, Tokyo 106-6121
TEL: 03-3796-5111
FAX: 03-3796-4111
Nihonbashi Offi ce
Hulic Kobunacho Bldg. 8-1
Nihonbashi, Kobuna-cho, Chuo-ku, Tokyo 103-0024
TEL: 03-6667-2800
FAX: 03-6667-2830
Osaka Offi ce
Nomura Fudosan Osaka Bldg. 1-8-15
Azuchi-machi, Chuo-ku, Osaka 541-0052
TEL: 06-6266-6826
FAX: 06-6266-6974
Yokkaichi Site
1-23-2 Kasumi, Yokkaichi-shi, Mie 510-0011
TEL: 059-366-7777
FAX: 059-366-7719
Yokkaichi, Rokuromi Plant
653-2 Rokuromi, Yokkaichi-shi, Mie 510-0881
TEL: 059-348-1563
FAX: 059-348-1560
Nagoya Offi ce
16F Nittochi Nagoya building, 2-1-1
Sakae, Nakaku, Nagoya, Aichi 460-0008
TEL: 052-218-0562
FAX: 052-204-3061
Himeji Offi ce
61 Toyosawa-cho, Himeji-shi, Hyogo 670-0964
TEL: 0792-24-5322
FAX: 0792-24-5323
Tahara Agricultural Station
16-1 Kamigaya, Mutsure-cho, Tahara-shi, Aichi Pref. 441-3413
TEL: 0531-27-1630
FAX: 0531-27-1634
Koriyama Plant
2-1 Enokida, Takakura, Hiwada-machi,
Koriyama-shi, Fukushima Pref. 963-0531
TEL: 0249-58-3339
FAX: 0249-58-3329
Amagasaki R&D Center
7-1-13 Doi-cho, Amagasaki, Hyogo 660-0083
TEL: 06-6415-1500
FAX: 06-6415-1505
Isohara Plant
1094-2 Isohara, Isohara-cho, Kitaibaraki-shi, Ibaraki 319-1541
TEL: 0293-42-1297
FAX: 0293-42-1248
Kitatone Plant
9-3 Kitatone, Koga-shi, Ibaraki 306-0213
TEL: 0280-92-1488
FAX: 0280-92-4503
BASF Coatings Japan Ltd.
Head Offi ce
296 Shimokurata-cho, Totsuka-ku, Yokohama, Kanagawa 244-0815
TEL: 045-862-7526
FAX: 045-861-7527
Totsuka Plant
296 Shimokurata-cho, Totsuka-ku, Yokohama, Kanagawa 244-0815
TEL: 045-862-7500
FAX: 045-865-4867
Automotive Refi nish/Commercial Transport Coatings Solutions
1237 Nippa-cho, Kohoku-ku, Yokohama-shi, Kanagawa 223-0057
TEL: 045-546-8020
FAX: 045-546-8050
BASF Pozzolith Ltd.
Head Offi ce
Roppongi Hills Mori Tower 21F, 6-10-1
Roppongi, Minato-ku, Tokyo 106-6121
TEL: 03-3796-9710
FAX: 03-3796-9980
Productions
3-1-70 Chigasaki, Chigasaki-shi, Kanagawa 253-0041
TEL: 0467-83-1241
FAX: 0467-85-6995
Development Center
2722 Hagizono, Chigasaki-shi, Kanagawa 253-0071
TEL: 0467-87-8080
FAX: 0467-82-6299
Sendai Branch
2-18-21 Honcho, Aoba-ku, Sendai-shi, Miyagi 980-0014
TEL: 022-224-1631
FAX: 022-224-1634
Tokyo Branch
16-26, Roppongi 3-chome, Minato-ku, Tokyo 106-0032
TEL: 03-3796-9900
FAX: 03-3796-9960
Nagoya Branch
2-1-1, Sakae, Naka-ku, Nagoya-shi, Aichi 460-0008
TEL: 052-220-1113
FAX: 052-220-1713

BASF in Japan
Report 2010
BASF in Japan:
27
Contacts of Main Subsidiaries and Joint Ventures
Osaka Branch
1-8-15 Aduchi-machi, Chuo-ku, Osaka-shi 541-0052
TEL: 06-4964-7240
FAX: 06-4964-7244
Fukuoka Branch
1-4-1 Hakata-ekimae, Hakata-ku,Fukuoka-shi 812-0011
TEL: 092-481-1271
FAX: 092-481-1273
BASF Metals Japan Ltd.
Head Offi ce
World Trade Center Bldg. 24F, 2-4-1
Hamamatsu-cho, Minato-ku, Tokyo 105-6124
TEL: 03-3578-6661
FAX: 03-5425-7481
N.E. Chemcat Corporation
Head Offi ce
World Trade Center Bldg. 24F, 2-4-1
Hamamatsu-cho, Minato-ku, Tokyo 105-6124
TEL: 03-3435-5490
FAX: 03-3435-5484
Numazu Plant
678 Ipponmatsu, Numazu-shi, Shizuoka 410-0314
TEL: 055-966-1080
FAX: 055-967-2544
Tsukuba Plant
25-3 Kohshindaira, Bando-shi, Ibaraki 306-0608
TEL: 0297-36-7777
FAX: 0297-36-7733
BASF Idemitsu Co., Ltd
Head Offi ce
Roppongi Hills Mori Tower 21F, 6-10-1
Roppongi, Minato-ku, Tokyo 106-6121
TEL: 03-3796-4100
FAX: 03-3796-4109
*As of October 1, 2011
Chiba Plant
2-1 Anegasaki Kaigan, Ichihara-shi, Chibao 299-0107
TEL: 0436-60-1865
FAX: 0436-60-1941
BASF INOAC Polyurethanes, Ltd.
Head Offi ce/Plant
1-196 Hongudo, Kawada, Shinshiro, Aichi 441-1347
TEL: 0536-23-5533
FAX: 0536-23-2557
Higashi Nihon Sales Offi ce
Gotanda NN Building 4F, 2-12-19
Nishi-Gotanda, Shinagawa-ku 141-0031
TEL: 03-5759-8701
FAX: 03-5759-8704
Nishi Nihon Sales Offi ce
KIRIX Marunouchi Bldg. 3F, 1-17-19
Naka-ku, Nagoya-shi, Aichio 460-0002
TEL: 052-229-0600
FAX: 052-204-6505

28
Ten-year Summary BASF in Japan
Report 2010
TEN-YEAR SUMMARY
Ten-Year Summary (million €)
Sales and Earnings 1
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Sales 32,500 32,216 33,361 37,537 42,745 52,610 57,951 62,304 50,693 63,873
Income from operations before depreciation and
amortization (EBITDA) 4,142 5,105 5,110 7,685 8,233 9,723 10,225 9,562 7,388 11,131
Income from operations (EBIT) 1,217 2,641 2,658 5,193 5,830 6,750 7,316 6,463 3,677 7,761
Income from ordinary activities 609 2,641 2,168 4,347 5,926 6,527 6,935 5,976 3,079 7,373
Extraordinary income 6,121 – – – – – – – – –
Income before taxes and minority interests 6,730 2,641 2,168 4,347 5,926 6,527 6,935 5,976 3,079 7,373
Income before minority interests 5,826 1,599 976 2,133 3,168 3,466 4,325 3,305 1,655 5,074
Net income 5,858 1,504 910 2,004 3,007 3,215 4,065 2,912 1,410 4,557
Capital expenditures and depreciation 1
Additions to property, plant and equipment
and intangible assets 3,313 3,055 3,415 2,163 2,523 10,039 4,425 3,634 5,972 5,304
Thereof property, plant and equipment 3,037 2,677 2,293 2,022 2,188 4,068 2,564 2,809 4,126 3,294
Depreciation and amortization of property, plant
and equipment and intangible assets 2,925 2,464 2,452 2,492 2,403 2,973 2,909 3,099 3,711 3,370
Thereof property, plant and equipment 2,307 2,012 1,951 2,053 2,035 2,482 2,294 2,481 2,614 2,667
Number of employees at year-end 92,545 89,389 87,159 81,955 80,945 95,247 95,175 96,924 104,779 109,140
Personnel expenses 1 6,028 5,975 5,891 5,615 5,574 6,210 6,648 6,364 7,107 8,228
Key data 1
Earnings per share (€) 2,3 4.86 4 1.30 0.81 1.83 2.87 3.19 4.16 3.13 1.54 4.96
Cash provided by operating activities 5 2,319 2,313 4,878 4,634 5,250 6 5,940 5,807 5,023 5,693 6,460
EBITDA margin (%) 12.7 15.8 15.3 20.5 19.3 18.5 17.6 15.3 14.6 17.4
Return on assets (%) 3.1 8.4 7.4 13.2 17.7 17.5 16.4 13.5 7.5 14.7
Return on equity after taxes (%) 36.6 4 9.3 6.0 12.9 18.6 19.2 22.4 17.0 8.9 24.6
Share 2
Year-end price (€) 20.88 18.04 22.29 26.50 32.36 36.93 50.71 27.73 43.46 59.70
Dividend per share (€) 2 0.65 0.70 0.70 0.85 1.00 1.50 1.95 1.95 1.70 2.20
Number of shares as of December 31 (million) 2,7 1,166.8 1,140.6 1,113.3 1,080.9 1,028.8 999.4 956.4 918.5 918.5 918.5
1
Starting in 2005, the accounting and reporting of the BASF Group have been prepared in accordance with International Financial Reporting Standards (IFRS). The
previous year’s figures have been restated in accordance with IFRS. The figures for the years up to and including 2003 were prepared according to German GAAP.
2
In the second quarter of 2008, we conducted a two-for-one stock split. The previous years’ figures for earnings per share and number of shares have been adjusted
accordingly.
3
Adjusted for special items and impairment of intangible assets, earnings per share were €5.73 in 2010 and €3.01 in 2009.
4
Including extraordinary income
5
Includes the change in reporting from 2009 onward of the effects of regular extensions of U.S. dollar hedging transactions
6
Before external financing of pension obligations
7
After deduction of shares earmarked for cancellation

On the Cover
The Amagasaki R&D Center is a research and development center where R&D for the Performance Products
division is conducted and where technical service activities are consolidated. It jointly develops electronic
materials and products, such as for LCD displays, with different business divisions for use in future products
and is actively engaged in research for the energy management field, which is one of the five fields that BASF
has designated as a growth cluster and a field in which Japan leads the world. Currently, the research group at
Amagasaki is particularly focused on the development of dye-sensitized solar cells, which are expected to be
the next-generation solar cell. In cooperation with researchers at BASF headquarters in Germany, the research
organization is working on everything from designing and synthesizing new dyes to fabricating and evaluating
devices.
Photo: Researchers evaluating an experimental solar cell that uses a new dye developed at the Amagasaki R&D Center.
Shinji Nakamichi (front cover) and Risa Matsumoto (back cover) both from Performance Products ASJ/E, Performance
Chemicals Research.