to download the Exhibitor Prospectus - Power-Gen Asia

®
Advancing Asia’s energy future
2 – 4 October 2013
IMPACT Exhibition & Convention Centre
Bangkok, Thailand
exhibitor prospectus
www.powergenasia.com
Co-located with:
Owned and produced by:
PRESENTED BY:
OFFICIAL SUPPORTER:

POWER-GEN asia overview
POWER-GEN Asia, co-located with Renewable Energy World
Asia, is the leading force in delivering a platform for the power
industry to meet, share information on the challenges facing
the power industry and discuss solutions for advancing Asia’s
energy future.
Attracting 7,000 delegates and attendees from over 60 countries
from across South East Asia and around the world, it is the industry’s
premier conference and exhibition dedicated to the power generation
and transmission & distribution industries.
As the region’s premier event dedicated to the electric power and
renewable energy industries, POWER-GEN Asia is the leading annual
forum and meeting place to discuss and discover the latest issues,
solutions and technologies to meet the future energy challenges.
Thailand’s GDP is predicted to see a 5.6% growth, leading to a
6% growth in peak power demand up to 2016 to 35,600 MW and
44,200 MW by 2021. With current capacity of around 30,000 MW,
and despite current energy imports from neighbouring countries,
Thailand will see a shortfall in capacity in the next few years.
We invite you to join us in Bangkok, Thailand from 2-4 October 2013
to meet and network with senior executive and industry leaders.

Attendee Profile
For companies involved in the manufacture of equipment to the supply
of products or services to the power generation industry, POWER-GEN
Asia provides the platform and showcase opportunity to reach, meet
and demonstrate to the electric power industry professionals and key
industry buyers and influencers of South East Asia.
With a growing exhibition floor, demonstrating the latest and leading
technologies and solutions, POWER-GEN Asia delivers a quality
experience and quality audience.
Gain access to the opportunities within the power generation
industries of Thailand and wider region, and ensure your presence at
POWER-GEN Asia.
www.powergenasia.com
POWER-GEN Asia brings together qualified senior
management / executive decision makers who have
the authority to purchase, or influence the purchase
of products and services, as well as plant operators,
engineers and consultants from the following sectors:
• State owned / public and private power utilities
• State owned transmission and distribution utilities
• Independent power producers
• Industrial cogenerators / self generators
• Original Equipment Manufacturers (OEMs)
• Government Ministries, Energy Departments and
Agencies
• Consulting engineers, project developers and
construction firms
• Environment agencies
• Consultants and engineers
• Coal, oil and gas operating companies

why POWER-GEN asia
POWER-GEN Asia is the region’s leading event dedicated to the power
generation and transmission and distribution industries.
No where else gives you the opportunity to reach and meet 7,000 industry
professionals in one place at the same time and network with key industry buyers
and influencers.
99%
of visitors intend to conduct business as a result of
attending POWER-GEN Asia
91%
of visitors find POWER-GEN Asia important or very
important to achieving their business objectives
POWER-GEN Asia is organized by PennWell, the world’s leading event organizer
and publisher in the power industry. The experience and knowledge that PennWell
commands will ensure that POWER-GEN Asia continues to be the region’s premier
industry event.
www.powergenasia.com

why EXHIBIT AT POWER-GEN asia
• Raise your company profile and awareness
• Showcase your products and technologies and develop
new customer bases
• Unique access to the power generation and transmission
and distribution industries across South East Asia
• Explore business opportunities and meet new partners in
dynamic surroundings
• Launch and promote new products and services to the
industry’s leading press
• Unrivalled platform to create sales leads and make lasting
relationships with clients
Visitors use POWER-GEN Asia to:
• Encounter new technologies and developments
• Keep up to date with industry developments
• Source new products / suppliers
• Network with industry peers and colleagues
As a company interested in the power industry in Asia, you
cannot afford to miss this event. Exhibiting at POWER-GEN Asia
will enable you to make important connections that are key to
success in the Asian power generation industry.
There is no better place to meet the key decision makers
in the power generation and transmission and distribution
energy industries.
• Access to 7000 of the industry’s most influential decision
makers over 3 days
• Reach one of the fastest developing regions in the world
• Stay ahead of your competition
• Meet your customers face-to-face

whO ATTENDS POWER-GEN asia
POWER-GEN Asia brings together qualified senior management / executive decision makers
who have the authority to purchase, or influence the purchase of products and services,
as well as plant operators, engineers and consultants:
Total number of participants 6216
Conference delegates 780
Press 68
Exhibiting companies 172
(based on POWER-GEN Asia/Renewable Energy World Asia 2012 held in Bangkok, Thailand)
Company/Organisation:
Electric Utility or Power Generation Company 14.9%
IPP Industrial / Cogeneration 8.8%
Primary Job Function:
Owner / CEO / President 15.7%
Management / Supervisor 34.6%
Engineering Design & Systems 18.5%
Operation / Maintenance 12.3%
Employee 5.2%
Consultant 4.8%
Other 8.9%
Government / Energy Associations 7.4%
OEMs 12.1%
Engineering / Construction / Consulting Firms 19.6%
Equipment Operations & Maintenance 12.9%
Coal, Oil, Gas Operating Company 10.8%
Other 13.5%
Company/Organisation:
Final Decision 20.7%
Recommend 51.0%
Influence 15.2%
Other 13.1%

Summary
• 7,103 visitors attended from 62 countries representing 7 continents
• 85% of visitors came from over 17 countries across Asia
• 96% of visitors said the event fulfilled expectations
• 99% of visitors intend to conduct business as a result of attending the event
• 92% of visitors find the event important to achieving their business objectives
• 81% of attendees recommend, influence or make the final decision in purchasing of products and services
• 73% of visitors come looking for new products/technologies
• 47% of visitors were new to POWER-GEN Asia / Renewable World Asia experience

FLOOR PLAN
Exhibition Information
Exhibition Dates:
2-4 October 2013
Exhibition Venue:
IMPACT Exhibition & Convention Centre
Bangkok, Thailand
Exhibition items:
Air Quality Control; Alternative Energy Systems;
Ash/Sludge Handling; Auxiliary Equipment; Bio-Energy;
Boilers/Steam Generators; Clean Coal Technologies;
Combustion Turbine/Combine Cycle; Cooling Water Systems;
Design Engineering; Diesel/Gas Engines; Emissions Controls;
Engineering Design & Development; Fasteners; Filters;
Hydropower; Hydro Turbines; Independent Power Producer;
Industry Services; Instrumentation, Controls, Communications;
Nuclear; Operational Maintenance; Plant Operations
Maintenance; Renewable Energy; Safety Equipment; Solar PV;
Solid Fuel Handling; Steam Turbines; T&D, Power Delivery;
Used Power Plants; Water Treatment; Wind and much more.

Exhibitor Package
Exhibit space starts at 9 square metres.
The exhibitor package comprises the following:
• Exclusive discounted advertising opportunities in Power
Engineering International and the official POWER-GEN Asia
2013 Show Guide.
• 250 official exhibition invitation tickets to send to your clients
and potential clients
• Exhibitor listing on the POWER-GEN Asia 2013 website.
• Listing is the official POWER-GEN Asia 2013 Show Guide,
including company contact information and a 30 word
description of your company.
• Significantly discounted conference delegate registration for
your stand personnel.
Exhibiting Investment
Standard Raw Space is $600 per Sq. mtr.
Shell Scheme construction is $710 per Sq. mtr.
Shell scheme package includes
• Walls
• Company named fascia board
• Electricity socket
• Lighting
• Carpet
• Counter and two chairs
Online Show Catalogue Entry
Your company will now have a multi-faceted platform for
showcasing its brands/products/services well beyond the
POWER-GEN Asia exhibit hall – AND – it will be virtually ondemand
for all registered attendees. This enhances your visibility
before, during and after the exhibit hall hours. And since attendees
want to make the most of their time on the exhibit floor – a desire
for event-planning tools like this continues to rise.
Enhanced Exhibitor Listings Upgrades Available:
Increase your visibility by upgrading your listing to Gold ($750),
Platinum ($1295) or Elite ($1995) and receive these additional
features:
1. Include your full colour logo in the printed Show Guide
2. Increase your company description in the printed Show
Guide from 35 to 75 words (Gold) or 100 words (Platinum
and Elite)
3. Increase your company description online from 50 to 150
(Gold) or 250 words (Platinum and Elite)
4. Increase your product listings from 3 to 7 (Gold), 10 listings
and one (1) video upload (Platinum) or 20 listings and two (2)
video uploads (Elite)
NOTE: Price is flat fee per Exhibitor. Word counts estimated based on average
characters per word which may vary.

SPONSORSHIP OPPORTUNITIES
Make more of your attendance at POWER-GEN Asia.
Sponsorship opportunities offer a great way to enhance the profile and greater raise the awareness of your company at the regions
leading power event - before, during and after the event.
Sponsorship packages are exclusive to POWER-GEN Asia exhibitors and are designed around your corporate goals and to maximise
awareness and visibility of the sponsor’s participation at the event.
Contact us to discuss your sponsorship requirements and we will design a package to suit your needs and budget.
Exhibit and Sponsorship Enquiries
For more information about exhibiting and sponsorship opportunities please contact:
Kelvin Marlow
Exhibit Sales
T: +44 (0) 1992 656 610
F: +44 (0) 1992 656 700
E: exhibitpga@pennwell.com
www.powergenasia.com

marketing and promotional opportunities
Event sponsorship and advertising opportunities are available
to maximise your exposure to the market.
• Advertise in the POWER-GEN Asia / Renewable Energy World
Asia Official Show Guide.
• Advertise in Power Engineering International, COSPP and
Renewable Energy World, the official magazines of Renewable
Energy World Asia. Ask about special Show advertising
programs.
• Shine the spotlight on your latest products or services, with
placement in the Renewable Energy World Asia / POWER-
GEN Asia News Report.
• Raise your onsite profile with sponsorship opportunities
including:
- Opening Reception
- Networking Reception
- Badge Holders
- Delegate Restaurant
- Delegate and Visitor Bags
- Delegate Coffee Breaks
• For other sponsorship and promotional solutions to connect
you with all potential customers, contact Kelvin Marlow on
exhibitpga@pennwell.com or phone +44 1992 656 610.
• Provide your company press kit for the official event Press
Office. Media representatives use the Press Office as their
work area and to collect information on exhibiting companies.
• Submit your company’s information to newspga@pennwell.com,
to maximize your chances for press visits to your booth.

Further information
On-line Application:
Download details of POWER-GEN Asia 2013 at www.powergenasia.com
Faxback now for more information on +44 (0) 1992 656 700
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