emarketer Digital Intelligence Brochure

The Problem
Do you know what’s going to happen?
There is one absolute truth in digital marketing and media: Tomorrow will be different
from today. Change is inevitable. And if your business is not ready to compete in
this quickly evolving, constantly changing environment, the chances are you will
not succeed. Employees throughout your organization must have 24/7 access to
business-critical information from wherever they are. They must be able to see data
from a wide array of industry sources and have the means to organize, analyze and
communicate their findings, instantly.
Be prepared for the future, understand today.

The Solution
How do you know how much you miss?
An eMarketer subscription gives your organization access to one thing no single
research source can provide: information from digital research sources around the
world. eMarketer researchers aggregate digital marketing and media information
from over 3,000 domestic and international sources, including research firms,
consultancies, government agencies, universities, trade organizations, private
foundations, newspapers, magazines and broadcasters.
Your people will be smarter because they see everything—and don’t miss anything.
A broad view of digital marketing and media intelligence.

The wisdom of the crowd.
Aggregation
There is a problem with going to an expert: You only get one expert’s opinion. That
can be risky. With an eMarketer subscription you aren’t limited to one point of view,
you are given an aggregate of the best viewpoints in the business—and eMarketer
analysts explain why those opinions sometimes differ. Complex questions are
translated into simple answers. As a result, your employees have the information
they need to make intelligent, well-informed business decisions.
When it comes to gathering information, you want all you can get. But when it comes
to making a decision, you just want to make the right one.
Listen to the experts. Then make your own decision.

Sharp Focus. Precise Thinking.
Filtering and Organizing
Find the needle. And the thread.
In today’s welter of digital marketing and media information important facts can
become obscured. Analysis can get bogged down in details. Having too much
information can be worse than not having enough. An eMarketer subscription not
only provides the information your employees need to see, it gives them the tools
they need to organize and analyze it—then quickly access it for papers, reports
and presentations.
Having information is good, understanding it is better and actually using it could
be priceless.

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X X X X X
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30 39
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34%

Cut through the clutter.
Raw data. Real insights.
Balanced, Unbiased Analysis
We live amid a 24-hour news cycle. New products are constantly introduced. Sales
pitches come at the speed of light. The flow of information on digital marketing and
media is unending. But, surrounded by hundreds of experts, pundits, talking heads
and bloggers, how do you know whom to trust? eMarketer has no research bias. All
our clients see the same data. You get analysis without agenda, answers without
apologies—and the information you need when you need it.

Information in an Instant
Digital information, delivered digitally.
When you need digital marketing and media information do you need it six months
after the fact? Of course not. That’s why eMarketer gives your employees the
information they need 24/7—and they can access it from wherever they are, in the
office, at home or anywhere in between.
At eMarketer they have a choice of formats: articles, interviews, in-depth reports,
database entries, graphs, interactive charts, data dashboards, favorites folders,
online analytics, videos, blogs, alerts, RSS and—whatever comes next.
Get the information you need—whenever you need it.

A business case for raising your digital IQ.
No matter what your current sources are.
Some think eMarketer is merely another source of digital marketing and media
information. Some even see eMarketer as a research firm. They are mistaken.
eMarketer is a business service unlike any other in the world.
eMarketer does not conduct research. It aggregates and analyzes all the
available research, surveys and data on a given topic. You see far more than a
single source could ever provide.
eMarketer doesn’t deliver one point of view, it gives you thousands.
Providing overviews and insights available nowhere else, eMarketer reports on
the reports, analyzes the analysts and dissects the data.

Make Better Decisions
eMarketer doesn’t heap information on you. It filters and organizes relevant
information. In addition, your employees have access to online business tools so they
can keep up with the flow of business information.
eMarketer doesn’t tell clients what they want to hear. Without bias, it tells
you what you need to know to be successful in fast-changing and competitive digital
business environments.
No matter what business information sources you subscribe to, no matter which
research firms you use, you will make better, faster, more-informed business decisions
if you subscribe to eMarketer, too.
The chances are your competitors subscribe to eMarketer—why should they
have access to digital marketing and media information and services that your
organization doesn’t?
The digital marketplace moves quickly. You should too.

Outsmart the Competition. Make Better
Digital Marketing and Media Decisions.
In order to make better, quicker, more-informed decisions, make certain your
company has access to the finest digital marketing and media business information
and services in the world.
See for yourself what makes eMarketer unique. Experience firsthand the unique,
powerful business tools eMarketer has created. Learn why your organization needs to
become an eMarketer subscriber. Arrange an online demonstration today, contact:
800-405-0844 sales@emarketer.com www.emarketer.com
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