SAS Business Lounges - DG Media

Mediainfo
2012
Read more
about our various
other magazines at
dgmediasales.se
SAS Business
Lounges
Copenhagen · Stockholm · Oslo

Advertising in
SAS Business Lounges
SAS business lounges consists of a unique target group, represented by
decision makers travelling in business. Approximately 200.000 passengers
visit SAS Business Lounges each month.
We offer a market channel which introduce customers to your website and
broadcast your message on large screens, building your brand stronger.
The EuroBonus member
SAS EuroBonus has 2,8 million members. A top member travels
approximately 30 trips/year. The reason for travelling is
either business (73%) or leisure (27%). The Euro Bonus member
is a target group with high income and spending power.
They are well educated and interested in travelling. The
majority is between the age of 36 and 55 (46%), and male
(62%) They furthermore live in the major cities in the Nordic
countries (80%) and they have a high mobile and internet
usage.
You can pinpoint your target group in a very cost efficient way. The different
packages gives new possibilities to reach your target group worldwide
and in specific countries.
The exclusive Wipoint-service gives you the opportunity to communicate
via the lounge guests personal laptop. You can also broadcast your message
on large screens placed in the lounges.
We offer guaranteed traffic and exposure with full tracking possibilities,
follow-ups and qualitative analyses for best result.
No other media reaches out to this unique target group in such a qualitative
way as Sidewalk Express.
Unique users SAS Internet
80.000
70.000
60.000
50.000
40.000
30.000
20.000
10.000
0
2008,
Jun
2008,
Jul
2008,
Aug
2008,
Sep
2008,
Oct
2008,
Nov
2008,
Dec
2009,
Jan
2009,
Feb
2009,
Mar
2009,
Apr
2009,
May
Unique users fixed vs. wireless internet
70.000
60.000
50.000
40.000
Wireless Internet
30.000
20.000
10.000
Fixed Internet
0
2008,
Jun
2008,
Jul
2008,
Aug
2008,
Sep
2008,
Oct
2008,
Nov
2008,
Dec
2009,
Jan
2009,
Feb
2009,
Mar
2009,
Apr
2009,
May
Publisher
Visitors statistics per lounge
Sidewalk Express
Box 3522
103 69 Stockholm
Sweden
www.sidewalkexpress.com
Sweden 24%
Belgium 2%
France 2%
Denmark 34%
US 7%
Finland 4%
Advertising sales
UK 16%
Norway 11%
Denmark
DG Media a•s
Tel. +45 70 27 11 55
epost@dgmedia.dk
www.dgmedia.dk
Norway
DG Media a•s
Tel. +47 21 60 81 90
epost@dgmedia.no
www.dgmedia.no
Sweden
DG Media Sales a•b
Tel. +46 8 797 04 00
mail@dgmediasales.se
www.dgmediasales.se
Total visitors: 2.041.546
Source
SAS and Sidewalk Express 2009
WWW.DGMEDIA.DK

Advertising specifications
It is possible to advertise in SAS Lounge in different advertising
forms and regions:
Regions
Sweden
Denmark
Norway
Scandinavia +
Finland
Europa
World
Advertising forms
Sidewalk Express is placed in lounge in Arlanda
Terminal 4, Stockholm Arlanda Terminal 5,
Stockholm and Landvetter Gothenburg
Sidewalk Express is placed in lounge in
Kastrup, Copenhagen.
Sidewalk Express is placed in lounge in Gardemoen,
Oslo.
Sidewalk Express is placed in lounge in Sweden,
Norway, Denmark + Vantaa, Helsinki.
Sidewalk Express is placed in lounge in all
Scandinavia + Heathrow, London, Brussels,
Belgium and Charles de Gaulle, Paris.
Sidewalk Express is placed in lounge in all
Europe + Newark, New York, O´Hare, Chicago.
SAS TV
Broadcast your company's ad/message on large widescreens
inside the SAS Business lounge. We have 100 monitors
covering all SAS Business Lounges in 8 countries. Pick
all of them or pinpoint a specific target market. We look
forward to see your TVC!
Advertising periods 2012
Order Material Advertising periods
Dec 21 Dec 28 Jan 4 – Jan 28
Jan 18 Jan 25 Feb 1 – Feb 26
Feb 15 Feb 22 March 1 – March 31
March 19 March 25 April 1 – April 30
April 19 April 26 May 3 – May 31
May 18 May 25 June 1 – June 30
June 18 June 24 July 1 – July 30
July 19 July 26 Aug 2 – Aug 31
Aug 19 Aug 25 Sep 1 – Sep 30
Sep 20 Sep 27 Oct 1 – Oct 29
Oct 20 Oct 27 Nov 1 – Nov 30
Nov 20 Nov 27 Dec 1 – Dec 31
Production specification
For technical specifications, formats and how to deliver your
material, please contact our sales support + 46 8 797 04 00 or
material@dgmediasales.se.
Agency commission
An agency commission (to recognized agencies) of 15% of the
net billing is granted for spot advertising.
Start page
Communicate with all business lounge visitors by presenting
your company/campaign site at the beginning of every
Internet session both on fixed computers and personal laptops.
Guaranteed traffic with full tracking possibilities.
Advertising Banner
This is a unique advertising space found in no other environment.
The advertising banner is fixed and exposed in
front of the lounge visitor during the complete surfsession.
Show your message in moving colers and attract the right
customer for you.
Total
Package Branding Online
Fixed
Region SAS TV Start page banner
Sweden € 7,200 € 4,300 € 2,100 €1,200
Denmark € 9,200 € 5,900 € 2,600 €1,300
Norway € 3,900 € 2,500 € 1,000 € 600
Scandinavia € 18,800 € 11,900 € 4,900 € 2,700
Europa € 22,900 € 14,500 € 5,900 € 3,300
World € 24,400 € 15,400 € 6,400 € 3,500
Discounts
Frequency discounts
2 months 10% discount
4 months 15% discount
6 months 20% discount
8 months 25% discount
12 months 30% discount

Scandinavia’s largest media house
– more than 110 magazines
Effective advertizing • Strong media combinations
Low contact prices • Documented effect
Terms and conditions
Prices and terms of payment
All prices mentioned are excl. tax. Every advertisement is
billed right after the date of publishing/the campaign
start. The deadline for payment is 10 days after the date
of publishing/the campaign start. In case the deadline for
payment is exceeded, an additional cost of 2% pr. started
month will occur. In certain cases, DG Media can demand
that the advertisement is prepaid. Discounts are not
applicable for extra charges.
Complaints
DG Media and the publisher are not accountable for errors
in advertisements that are booked in agreement with
the advertisers conditions. This is also valid for material
received from other media, material not in agreement
with the technical data, or if the deadline for material is
exceeded
In case of misprint, wrong sizes, dates etc. for which the
advertiser or bureau is not responsible, there will be a
reduction estimated by DG Media, which can not exceed
the cost of the advertisement and insertion in the media.
Complaints due to misprint, wrong colours etc. must
be received by DG Media no later than 5 days after the
insertion of the advertisement.
Should an advertisement be inserted more than once
with the same error without DG Media receiving a
complaint, only the first insert is subject to a possible
discount. In case of incorrect, delayed or missing inserts,
DG Media/ the publisher cannot be held responsible for
compensation claims.
Cancellation
Cancellation of an order must happen by writing to
DG Media no later than 5 working days prior to the
deadline for ordering. Advertisements, for which special
placements are ordered, cannot be cancelled without
prior agreement with DG Media.
Other terms
DG Media reserves the right to reject advertisements
that go against the publisher’s interests or current rules
and regulations. Advertisement orders which contain
conditions of referrals through text will be rejected. Any
advertisement which can be mistaken for editorial content
must, at the advertiser’s expense, be supplied with the
word ”advertisement” directly above a line marking
the full width of the advertisement.
Contact us by telephone, and receive suggestions on how to effectively contact your target market.
Denmark +45 70 27 11 55 • Norway +47 216 08 190 • Sweden +46 8 797 04 00