No city beats Hong Kong:
The obvious choice for Fossil
Companies worldwide are taking advantage of Hong
Kong’s unique attractions for a huge variety of corporate
events. No matter whether you are planning a megaevent,
a regional conference, a corporate meeting or an
incentive trip, few destinations can match Hong Kong’s
diversity of activities, sights and venues.
The experience and spirit of Hong Kong’s many tourism
professionals will also guarantee that your event will be
successful and a motivation booster for the attendees.
And don’t forget the Hong Kong Tourism Board is always
ready to offer free advice on venues and social programmes,
as well as a full range of marketing tools.
Read the testimonial inside – and book your next event here ...
An exciting␣ dining room light show heightens
the atmosphere as the awards are presented.
Handsomely appointed meeting rooms were the perfect setting for business discussions.
When US-based Fossil Inc arranged its
annual Asia Sales Conference in Hong
Kong in 2006, it was the fifth year in a
row that Fossil had chosen Hong Kong
as the location.
“The annual sales conference is the
most important event of the year for us
and, as a destination, Hong Kong
contributes a lot to our success. Ever
since we began hosting the conferences
here, we have seen a 50 per cent
growth in sales per year,” says Mark
Parker, senior vice president Asia.
Fossil offers an extensive line of fashion
watches, sold under both its own house
brands and a number of licensed brands,
such as Adidas, Burberry, DKNY, Emporio
Armani and Marc Jacobs.
“We bring in customers, brand managers
and media representatives from all
over Asia, as well as from Australia,
Egypt, Germany and the US, so we
need to be at a place which is very
convenient to go to. There is no better
alternative than Hong Kong, since it has
direct flights to most cities where our
guests come from and most of the
flights are just a few hours. It also
makes sense to arrange this conference
in Hong Kong since we have our
regional headquarters here and a
majority of our products are manufactured
in south China,” says Parker.
The customers are entertained by
traditional cultural performances.
Through the years, the response rate to
the invitations that Fossil sends out has
continued to grow, and in 2006 Fossil
hosted 170 people, a new record. The
last four conferences have been held at
the same hotel, the Harbour Plaza Hong
Kong, right on the Kowloon waterfront
near Whampoa Garden.
“Two years ago, we only used the first
floor of the hotel. Last year, we also
took over the 18th floor, and for this
year we needed to add the presidential
suite on the 19th floor,” says Seon Joo,
regional marketing manager, who has
been responsible for the planning.
She regards the Harbour Plaza Hong
Kong as an excellent venue for an event
of this kind: “It is inspirational, since it
offers a fabulous view wherever you are in
the hotel. The hotel staff are also very
professional, dedicated and flexible.”
All the business activities took place in
the hotel, including the boardroom
meetings, the poolside welcome dinner,
the awards presentation dinner, and the
product reviews and press interviews,
which meant that many of the hotel’s
rooms and suites had to be transformed
to suit Fossil’s needs.
Special showrooms were set up for
each of the 14 brands that Fossil
markets and distributes in Asia. All the
products were on display, and
Seon Joo books the same Hong Kong hotel
year after year.
Hong Kong sets
“Hong Kong contributes a lot to
our success,” says Fossil Asia's
Shannon Washburn works as an international brand
manager for the Fossil brand. She is based in Dallas, Texas
– where Fossil has its headquarters – and has visited the
Asia Sales Conference all five years it has been running.
“This is a great event for us,” she says. “The team in Hong
Kong has really set a standard that we in the US have
adapted for conferences. The organisation has been
excellent and the way they put all the brands on display is
Washburn has made business trips to Hong Kong about
10 times. For her, Hong Kong is an ideal place to go to
since it is close to Fossil’s factories in south China.
customers were free to stroll from
room to room, checking out the various
fashion watches, accessories and
apparel, and talking to brand managers,
who were happy to take orders. All
these arrangements were made with
only one day’s notice.
“We also organised things to do for our
guests in the evenings. In every sense,
Hong Kong is a perfect destination. The
city has a great infrastructure, excellent
service levels, and a splendid variety of
things to do for the guests when they
are not working,” says Joo.
The programme included a horse racing
night at the Happy Valley racecourse, and
the guests were also provided with a list
of many free activities to choose between.
Organising a conference for almost 200
people involves a lot of logistics. The
planning takes about a year. No sooner
did the 2006 conference wind up than
Parker and Joo were planning for the
There are no prizes for guessing the
location of next year’s conference –
Hong Kong ...
A flutter on the horses is a must for the delegates.
She loves the skyline, and thinks the people are incredible.
She loves a flutter on the horses, and says a night at the
Happy Valley races is a must-do in Hong Kong. She
enjoys the beautiful scenery and was surprised at all the
greenery in and around Sai Kung in the New Territories:
“Hong Kong has such a variety, much more than I could
Hong Kong’s variety
Next time, Annemiek Ballesty
will bring her family from
Australia to Hong Kong.
Annemiek Ballesty is Dutch, but she has spent the last
ten years in Sydney, Australia, where she is managing
director of Fossil. She says she enjoys going to the
annual conference in Hong Kong, which she has been
doing since they got under way five years ago.
“It’s a perfect way of meeting with the staff from the
regional office. We also have samples of all the
products here, since they are produced on the other
side of the border.”
Ballesty says that Hong Kong is the place to be if you
want to impress customers at exclusive restaurants
and bars. She enjoys shopping, and is a frequent
visitor to both Hong Kong’s brand boutiques and the
Ladies’ Market in Mongkok. She says she also
appreciates Chinese food, and is even partial to a spot
“I always bring some gifts home to my family and I
have bought Chinese suits for my two small children.
But now my six-year old daughter has found out that
Disneyland has opened in Hong Kong, and she puts
pressure on me to bring her there. So next time,
maybe the whole family will go,” says Ballesty.
Support from HKTB
The Hong Kong Tourism Board (HKTB) encourages
international corporations to hold conferences and
incentive travel activities in Hong Kong.
The HKTB can help planners with ideas for team
building activities or themes for parties. It can give
recommendations on venues and itineraries as well as
plenty of other support (www.discoverhongkong.
Meeting planners can also take advantage of the online
Request-For-Proposal (RFP) system, which covers a range
of hotel partners and venues. Using the RFP system,
corporations can specify their accommodation, meeting
space and catering needs all in one easy-to-use online
Furthermore, corporations can make use of the Hong
Kong REWARDS programme, which provides value addons
for corporate meetings and incentive travellers
“Through the years, the Hong Kong Tourism Board has
also provided us with a variety of other things, such as
a drum show, a lion dance, welcome messages at the
airport and name carving on chopsticks,” says Seon
Joo, regional marketing manager at Fossil.
The Hong Kong Tourism Board encourages international corporations to hold their meetings and incentive travel activities in Hong
Kong. For more information about how the Board can assist in these areas, please visit www.DiscoverHongKong.com/mice.
Information is correct as of May 2007, but is subject to change without prior notice. The Hong Kong
Tourism Board disclaims any liability for the quality or fitness for the purpose of third-party products
or services, or for any errors or omissions.
© Copyright Hong Kong Tourism Board 2007 4893768004870
Participants received custom-made
souvenirs with a Chinese touch.
Printed for the Hong Kong Tourism Board, Eng, May 2007 (0487)