Apple innovation; a case study
Apple innovation; a case study
Apple innovation; a case study
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One cannot talk about <strong>innovation</strong> without<br />
mentioning <strong>Apple</strong> Inc.<br />
For the fourth straight year, respondent ranked <strong>Apple</strong> and Google the two most<br />
innovative companies, with <strong>Apple</strong> once again the hands-down winner. <strong>Apple</strong> has held<br />
the op spot in our survey since 2005.<br />
To gauge opinions, we asked respondents to name the company they consider most<br />
likely to topple <strong>Apple</strong> within the next five years. The two names mentioned most often,<br />
perhaps not surprisingly, were Google and Microsoft. But it is worth noting that the third<br />
most frequent response was "no one" suggesting that many believe <strong>Apple</strong> will not fade<br />
anytime soon.<br />
Source: Innovation 2010, BCG<br />
© <strong>Apple</strong> Inc
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