Tre måder at sammensætte billeder og ord på - Ribergård & Munk
Tre måder at sammensætte billeder og ord på - Ribergård & Munk
Tre måder at sammensætte billeder og ord på - Ribergård & Munk
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Billede & Ord 3<br />
<strong>Tre</strong> måder <strong>at</strong><br />
sammensætte<br />
<strong>billeder</strong> <strong>og</strong> <strong>ord</strong> på<br />
in meaningful<br />
ways<br />
Ribergård & <strong>Munk</strong> communic<strong>at</strong>ion design<br />
Marts 2012
TEXT<br />
VISUAL
TEXT<br />
VISUAL<br />
TEXT<br />
VISUAL
TEXT<br />
TEXT<br />
VISUAL<br />
VISUAL<br />
TEXT<br />
VISUAL
• Techniques which can<br />
enhance understanding:<br />
• Familiar surprise<br />
• Flexible stability<br />
• Simple complexity<br />
• Concise redundancy<br />
• Unfinished completeness<br />
MARTIN EPPLER<br />
Inform<strong>at</strong>ion Overload Str<strong>at</strong>egies
• Techniques which can<br />
enhance understanding:<br />
• Familiar surprise<br />
• Flexible stability<br />
• Simple complexity<br />
• Concise redundancy<br />
MARTIN EPPLER<br />
Inform<strong>at</strong>ion Overload Str<strong>at</strong>egies
• Techniques which can<br />
enhance understanding:<br />
• Familiar surprise<br />
• Flexible stability<br />
• Simple complexity<br />
• Concise redundancy<br />
• Unfinished completeness<br />
MARTIN EPPLER<br />
Inform<strong>at</strong>ion Overload Str<strong>at</strong>egies
En del af historien<br />
kan fortælles<br />
med illustr<strong>at</strong>ionen:
• Efter læsernes mening<br />
skal et pressefoto være …<br />
• tydeligt i sit budskab<br />
• forholdsvis let <strong>at</strong> aflæse<br />
• let <strong>at</strong> sætte i forbindelse med<br />
overskrift <strong>og</strong> artikel<br />
SØREN PAGTER<br />
Læserne forlanger indhold
• Læserne finder det vigtigt,<br />
<strong>at</strong> et avisfot<strong>og</strong>rafi er …<br />
• tydeligt i sit budskab<br />
SØREN PAGTER<br />
Læserne forlanger indhold
• Læserne finder det vigtigt,<br />
<strong>at</strong> et avisfot<strong>og</strong>rafi er …<br />
• tydeligt i sit budskab<br />
• forholdsvis enkelt <strong>at</strong> aflæse<br />
SØREN PAGTER<br />
Læserne forlanger indhold
• Læserne finder det vigtigt,<br />
<strong>at</strong> et avisfot<strong>og</strong>rafi er …<br />
• tydeligt i sit budskab<br />
• forholdsvis enkelt <strong>at</strong> aflæse<br />
• let <strong>at</strong> sætte i forbindelse med<br />
overskrift <strong>og</strong> artikel.<br />
SØREN PAGTER<br />
Læserne forlanger indhold
• Læserne finder det vigtigt,<br />
<strong>at</strong> et avisfot<strong>og</strong>rafi er …<br />
• tydeligt i sit budskab<br />
• forholdsvis enkelt <strong>at</strong> aflæse<br />
• let <strong>at</strong> sætte i forbindelse med<br />
overskrift <strong>og</strong> artikel.<br />
SØREN PAGTER<br />
Læserne forlanger indhold
Sørg for, <strong>at</strong> billedets<br />
fortællingsbærende<br />
elementer<br />
er eksponeret …
Sørg for, <strong>at</strong> billedets<br />
fortællingsbærende<br />
elementer<br />
er eksponeret …<br />
<strong>og</strong> brug rubrikken til<br />
<strong>at</strong> eksponere dem<br />
yderligere.
Within 50 milliseconds<br />
(1/20 of a second)<br />
we decide whether we<br />
like an image or not.<br />
GITTE LINDGAARD<br />
Behavior and Inform<strong>at</strong>ion Technol<strong>og</strong>y, 2003
… and:<br />
(1/20 of a second)<br />
we decide whether we<br />
like an image or not.<br />
GITTE LINDGAARD<br />
Behavior and Inform<strong>at</strong>ion Technol<strong>og</strong>y, 2003
If the first impression<br />
is neg<strong>at</strong>ive,<br />
you’ll probably<br />
drive people off.<br />
GITTE LINDGAARD<br />
Behavior and Inform<strong>at</strong>ion Technol<strong>og</strong>y, 2003
• Factors which will<br />
reduce understanding:<br />
• Complexity<br />
• Uncertainty<br />
• Ambiguity<br />
• Diversity<br />
• Novelty<br />
MARTIN EPPLER<br />
Inform<strong>at</strong>ion Overload Str<strong>at</strong>egies
• Factors which will<br />
reduce understanding:<br />
• Complexity<br />
• Uncertainty<br />
• Ambiguity<br />
• Diversity<br />
• Novelty<br />
MARTIN EPPLER<br />
Inform<strong>at</strong>ion Overload Str<strong>at</strong>egies
• Factors which will<br />
reduce understanding:<br />
• Complexity<br />
• Uncertainty<br />
• Ambiguity<br />
• Diversity<br />
• Novelty<br />
MARTIN EPPLER<br />
Inform<strong>at</strong>ion Overload Str<strong>at</strong>egies
• Factors which will<br />
reduce understanding:<br />
• Complexity<br />
• Uncertainty<br />
• Ambiguity<br />
• Diversity<br />
• Novelty<br />
MARTIN EPPLER<br />
Inform<strong>at</strong>ion Overload Str<strong>at</strong>egies
• Factors which will<br />
reduce understanding:<br />
• Complexity<br />
• Uncertainty<br />
• Ambiguity<br />
• Diversity<br />
• Novelty<br />
MARTIN EPPLER<br />
Inform<strong>at</strong>ion Overload Str<strong>at</strong>egies
• Factors which will<br />
reduce understanding:<br />
• Complexity<br />
• Uncertainty<br />
• Ambiguity<br />
• Diversity<br />
• Novelty<br />
MARTIN EPPLER<br />
Inform<strong>at</strong>ion Overload Str<strong>at</strong>egies
Lad ikke<br />
jeres fot<strong>og</strong>rafer tro<br />
<strong>at</strong> de er kunstnere.
”Avant-garde
”Avant-garde<br />
Th<strong>at</strong>’s French for<br />
bullshit”.
TEXT<br />
TEXT<br />
VISUAL<br />
VISUAL<br />
TEXT<br />
VISUAL
Riding a bicycle is the ideal way<br />
to get around in Barcelona.
Argument:<br />
visuals and w<strong>ord</strong>s:<br />
1. Obvious combin<strong>at</strong>ions<br />
2. Unusual combin<strong>at</strong>ions<br />
3. Meaningless combin<strong>at</strong>ions<br />
STEPHEN TOULMIN<br />
The Uses of Argument (1958)
Argument:<br />
visuals and w<strong>ord</strong>s:<br />
1. D<strong>at</strong>a Obvious combin<strong>at</strong>ions Claim<br />
2. Unusual combin<strong>at</strong>ions<br />
3. Meaningless combin<strong>at</strong>ions<br />
Warrant<br />
STEPHEN TOULMIN<br />
The Uses of Argument (1958)
D<strong>at</strong>a
D<strong>at</strong>a
D<strong>at</strong>a<br />
Claim
Riding a bicycle<br />
is the ideal way<br />
to get around<br />
in Barcelona.<br />
D<strong>at</strong>a<br />
Claim
Riding a bicycle<br />
is the ideal way<br />
to get around<br />
in Barcelona.<br />
D<strong>at</strong>a<br />
Claim<br />
Warrant
Riding a bicycle<br />
is the ideal way<br />
to get around<br />
in Barcelona.<br />
D<strong>at</strong>a<br />
Claim<br />
Warrant
Prøv <strong>at</strong><br />
oversætte billedet<br />
til <strong>ord</strong>
Lots of young people, casually<br />
dressed in summer clothing and<br />
many wearing sunglasses, look<br />
happy while they are bicycle riding<br />
up a wide street with palm trees<br />
and a Triumphal Arch in the background.<br />
They are riding freely as<br />
no other traffic seems to interfere.
Lots of young people, casually<br />
dressed in summer clothing and<br />
many wearing sunglasses, look<br />
happy while they are bicycle riding<br />
up a wide street with palm trees<br />
and a Triumphal Arch in the background.<br />
They are riding freely as<br />
no other traffic seems to interfere.<br />
Riding a bicycle is the ideal way<br />
to get around in Barcelona.
Riding a bicycle is the ideal way<br />
to get around in Barcelona.
D<strong>at</strong>a
In Barcelona,<br />
you can enjoy<br />
gre<strong>at</strong> tapas.<br />
D<strong>at</strong>a<br />
Claim
In Barcelona,<br />
you can enjoy<br />
gre<strong>at</strong> tapas.<br />
D<strong>at</strong>a<br />
Claim<br />
<br />
Warrant
A woman whom we rec<strong>og</strong>nize as<br />
the Danish Minister of Development<br />
is looking unhappy.
A woman whom we rec<strong>og</strong>nize as<br />
the Danish Minister of Development<br />
is looking unhappy.<br />
The Minister of Development<br />
is happy th<strong>at</strong> Denmark has been<br />
chosen to host the conference.
A woman whom we rec<strong>og</strong>nize as<br />
the Danish Minister of Development<br />
is looking unhappy.<br />
<br />
is happy th<strong>at</strong> Denmark has been<br />
The Minister of Development<br />
chosen to host the conference.
Opgave 1<br />
Skab to forskellige historier<br />
(udsagn) ud fra samme billedserie<br />
1) Vælg vinkel (udsagn 1)<br />
2) Vælg foto / fotos<br />
3) Beskær/manipulér det/de valgte billede(r) efter behov<br />
4) Skriv rubrik til historien <strong>og</strong> billedtekst(er) til det/de valgte <strong>billeder</strong><br />
Gentag ovenstående med udsagn 2
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